2012 – 2013 WrestleMania Reading Challenge Toolkit 50 E. Huron St. Chicago, IL 60611 1.800.545.2433 x4390
[email protected] Overview of YALSA’s WrestleMania Reading Challenge Background: Ever since Teen Read Week (TRW) was inaugurated in 1998, many librarians and educators have wanted to celebrate and encourage teen reading for more than just one week a year. In response to requests from librarians, the Young Adult Library Services Association (YALSA), with the support of World Wrestling Entertainment (WWE), now offers librarians and educators the opportunity to participate in YALSA’s WrestleMania Reading Challenge. Goal: To reach reluctant readers and get more tweens and teens reading by implementing a reading incentive program that provides prizes from WWE as a reward. YALSA’s WrestleMania Reading Challenge is a program designed to encourage tweens and teens to not only continue their reading beyond TRW, but to earn a reward for doing so by offering chances to win prizes donated by WWE. This is a win-win situation for librarians and educators because it provides you with a way to extend TRW, an opportunity to reach out to reluctant readers and the chance to win $2,000 for your library. Table of Contents I. Program Overview………………………………..….…….…3 II. Optional Ideas for Extending the Program a. Promotion Ideas………………………….……………...…4 b. Write a Letter Party………………………………………..6 c. Programming Ideas……………………………....………..7 d. Recommended Reading……………………………………9 e. Get Publicity……………………………….…..…….……14 f. Additional Resources………….………………………..…18 2 I. Program Overview 1. Promote the contest to your teens: World Wrestling Entertainment will send promotional posters to librarians and educators who registered by 7/31/12 in September.