YOUNG ADULT LIBRARY SERVICES ASSOCIATION WrestleMania® 29 Reading Challenge OFFICIAL RULES OPEN TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA AND RESIDENTS OF CANADA, EXCLUDING QUEBEC, WHO ARE (i) ENROLLED IN GRADES FIVE THROUGH TWELVE AT PARTICIPATING PUBLIC SCHOOLS, OR (ii) STUDENTS ENROLLED IN GRADES FIVE THROUGH TWELVE WHO ARE ALSO MEMBERS OF PARTICIPATING PUBLIC LIBRARIES. GENERAL DESCRIPTION: Would you like to win a trip for two (2) to WrestleMania® 29? Join the WrestleMania® 29 Reading Challenge (the “Challenge”). To enter, write a letter to your favorite WWE Superstar convincing him or her to read your favorite book. ELIGIBILITY: The Challenge is open only to residents of the fifty (50) United States, the District of Columbia and Canada, excluding the Province of Quebec, who are enrolled in Grades 5-12 at any participating public elementary school, middle school, junior high school, or high school, or are members of a participating public library, and who are in grades five through twelve at the time of participation. Employees, officers and directors of the Young Adult Library Services Association (“YALSA”) and World Wrestling Entertainment, Inc. (“WWE”), and their respective parent companies, subsidiaries, affiliates (i.e., entities controlling, controlled by or under common control with, any of the foregoing entities), promotion and advertising agencies and anyone involved in the Challenge’s development or execution, the immediate family members (meaning spouses, parents, siblings, children and their respective spouses) and members of the households of such employees, officers and directors and performing talent are not eligible. By taking part in this Challenge, participants agree to be bound by these Official Rules. YALSA and WWE reserve the right to permanently disqualify from this Challenge any person it believes has intentionally violated these Rules. HOW TO ENTER: No entry fee necessary to enter. Between Monday, October 15, 2012, and 3 p.m. (local time) on Thursday, November 15, 2012, entrants must complete the following steps: (1) go to your participating school or public library to receive a WrestleMania Reading Challenge Entry Form available from your participating school or public librarian or school teacher; and (2) fill out the entry form and complete the following project: Write a short letter (no more than 100 words) to your favorite WWE Superstar to try to convince him/her to read your favorite book. Your letter may be written in either English or Spanish. All Grade Levels: You must provide your librarian or teacher with the completed entry form and your completed project by November 15, 2012. Remember to include your name, address, telephone number(s), email address (if any), grade level and name of your participating school or library. You may deliver your project (a) by mail (to an address provided by your local participating library or school), or (b) by hand delivery to your participating local library or school on or before November 15, 2012. Mail- in entries must be postmarked by November 15, 2012 and received by the appropriate library or school no later than November 24, 2012. Only one entry per person. Entries become the property of Sponsor and will not be returned. Entrants under the age of majority should get a parent’s or legal guardian’s consent prior to entering the Challenge. {1155-000-00037207.DOCX - 8 } 1 All projects will become the property of WWE. By entering this Challenge, all entrants agree that WWE shall have sole right, title and interest in and to the projects, including without limitation the right, but not the obligation, to alter, modify, publish, reproduce, sell, distribute or otherwise disseminate any winning or non-winning projects in any and all media now existing or hereafter discovered or developed. READING CHALLENGE FIRST ROUND: All entries submitted at each participating library and school will be separated into the following grade level categories: Grades 5-6, Grades 7-8 and Grades 9- 12. Each entry will be reviewed by a qualified team convened by that library’s/school’s librarian and will be evaluated based on the following objective criteria: (a) demonstrated knowledge of WWE Superstar to whom the letter is addressed and ability to convince him/her to read the book; (b) development and clarity of the idea(s) expressed; and (c) creativity. Each criterion will count for one-third of the entrant’s total score. The entrant in each grade level category who receives the highest total score in their respective grade level category will be named a finalist and move on to the Reading Challenge Final Round. In the event of a tie for the top score, the entry receiving the highest score for creativity among the tied entries will be named a finalist. The decisions of the librarians and reviewing teams are final and not subject to appeal. READING CHALLENGE FINAL ROUND: All finalist entries will be submitted by the participating elementary, middle, junior high or high school or public libraries to YALSA no later than Tuesday, December 18, 2012. The finalist entries from the fifty (50) United States and the District of Columbia will be divided into five (5) geographic regional groups: Northeast, Midwest, South, West and the Tri- State Region. The Northeast regional group will include all entries from Delaware, District of Columbia, Maine, Maryland, Massachusetts, New Jersey (except those counties included in the Tri-State Region), New Hampshire, New York (except those locations included in the Tri-State Region), Pennsylvania, Rhode Island and Vermont. The Midwest regional group will include all entries from Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. The South regional group will include all entries from Alabama, Arkansas, Kentucky, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia and West Virginia. The West regional group will include all entries from Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. The Tri-State Region will include all entries from Connecticut, New York City (Manhattan, the Bronx, Queens, Brooklyn and Staten Island), Westchester, Putnam, Rockland, Orange, Dutchess, Ulster, Nassau and Suffolk Counties in New York, and Bergen, Passaic, Hudson, Essex, Union, Morris, Somerset, Middlesex, Pike, Sussex, Hunterdon, Mercer, Monmouth and Ocean Counties in New Jersey. The entries from Canada will be included in one geographic region group. Thus, there will be a total of six (6) geographic regional groups in the United States and Canada. A panel of qualified judges appointed by YALSA will select the best project in each grade level category from each geographic regional group from among all eligible finalist entries submitted by the participating libraries as follows: All finalist entries will be evaluated based on the following objective criteria: (a) demonstrated knowledge of WWE Superstar to whom the letter is addressed and ability to convince him/her to read the book; (b) development and clarity of the idea(s) expressed; and (c) creativity. Each criterion will count for one-third of the entrant’s total score. The entrant in each grade level category who receives the highest total score in their grade level category will be named a Grand Prize Winner. In the event of a tie for the top score in any grade level category, the entry receiving the highest score for creativity among the tied entries will be named a Grand Prize Winner. {1155-000-00037207.DOCX - 8 } 2 On or about February 4, 2013, a Grand Prize will be awarded to the three (3) students from each geographic regional group who prepared the best project from that geographic region for their grade level category (one from Grades 5-6, one from Grades 7-8 and one from Grades 9-12). Provided qualified entries are received for each grade level and geographic region, a total of six (6) Grand Prizes will be awarded for participants in Grades 5-6; a total of six (6) Grand Prizes will be awarded for participants in Grades 7-8; and a total of six (6) Grand Prizes will be awarded for participants in Grades 9-12. The decisions of YALSA are final and not subject to appeal. Each Grand Prize Winner will be provided a copy of a book selected by WWE and YALSA to read in preparation for the final competition on April 6, 2013. FINAL COMPETITION GRADES 5-6: On April 6, 2013, at a time and location to be determined in the New York City metropolitan area, YALSA-appointed judges, along with WWE Superstars to be named, will ask each of the Grand Prize Winners who are in Grades 5-6 objective questions prepared by YALSA about Over Sea, Under Stone written by Susan Cooper and published by Simon & Schuster, a copy of which will be given to each Grand Prize Winner in this age category. The final competition will be conducted in one (1) round of several questions. The Grand Prize Winner who is the first to buzz or ring in and provide the correct answer to a question, as determined by YALSA in its sole discretion, will earn one (1) point. Zero (0) points will be awarded for any incorrect answer. At the end of the round of questions, each Grand Prize Winner’s points will be tallied. The Grand Prize Winner with the most points in the Grade 5-6 category will be declared the WrestleMania® 29 Reading Challenge Tween World Champion. In the event of a tie for the Tween Champion, those Grand Prize Winners involved in the tie will be asked three (3) additional questions. This tiebreaking mechanism will continue until the Tween World Champion is declared by YALSA. The decisions of YALSA are final and not subject to appeal.