Nicholas J. Sampogna

NICHOLAS J. SAMPOGNA LinkedIn: /njsampogna PROFESSIONAL EXPERIENCE Senior Social Media Manager, Live Events MARCH 2017 – PRESENT WORLD WRESTLING ENTERTAINMENT (WWE) STAMFORD, CT • Oversee a team of four Social Media Producers responsible for creating exclusive, real-time content supporting over 300 domestic and international WWE events, appearances, and talent appearances. • Supply creative and production management for social video repurposed for international television, digital, and sales promotion. • Support executive and c-level staff on their personal brands across a multitude of social and digital platforms. • Coordinate international and local in-market brand strategy for WWE satellite offices throughout Asia, the Middle East, South America, and Europe. • Direct and implement content and brand strategy to be implemented into WWE’s award-winning subscription service, WWE Network, WWE App, WWE.com and WWE television programming promoting storyline and on-screen character development. Social Media Producer DECEMBER 2012 – MARCH 2014 WORLD WRESTLING ENTERTAINMENT (WWE) STAMFORD, CT • Direct, create, and edit content for all of WWE’s social platforms, including Twitter, Facebook, Instagram, Snapchat, Tumblr, among others, for over 800 million total social media followers. • Coordinate between over a dozen individual talent and brand accounts to develop and harmonize marketing initiatives that promote consumer merchandise, as well as online and physical media. • Assist talent with optimizing their personal digital brand and persona across social platforms, focusing on continuity between including tone, vocabulary, and content structure. • Manage a live streaming “twitter ticker” as part of WWE’s pay-per-view and television programming, choosing which content will be aired to our international audience during flagship programming to best support narratives and spur social media conversations. • Conceive, develop, and execute multimedia campaigns across digital mediums that promote content, events, merchandise, and tickets to the entire WWE Universe. • Educate WWE’s talent on social media best practices and effective strategies for growing their online presence, and continuously monitor talents’ social media activity to ensure effective implementation. • Received the “Superstar Award for Outstanding Performance” in Dec. 2013 for successfully completing multiple large-scale campaigns, including WrestleMania 29’s “Coming Home” promotion, which highlighted WWE’s global audience for the company’s largest single event; and SummerSlam’s “Follow The Buzzards,” which promoted the debut of a new superstar at WWE’s marquee summer event. Community Manager JUNE – DECEMBER 2012 VAYNERMEDIA, LLC NEW YORK, NY • Managed online communities for various consumer brands, multinational organizations, and non-profit groups across a variety of social platforms, including Twitter, Facebook, Socialcam, Wordpress, and Pinterest. • Continuously monitored various metrics to determine the effectiveness of social platforms via Salesforce Radian 6 software, to ensure successful implementation of long-term strategic planning. Coordinator of Graduate, Distance, & Professional Student Experience & Off-Campus Student Affairs JUNE 2011 – JULY 2012 CENTER FOR STUDENT ENGAGEMENT — THE GEORGE WASHINGTON UNIVERSITY WASHINGTON, DC • Coordinated the entire online presence of the Center for Student Engagement (CSE) through a variety of mediums, including interactive social media networks. • Directed the marketing and branding efforts of a newly formed department (CSE), including web, email, and interactive communication, as well as helped supervise all department events and staff-student interaction. • Unilaterally supervised the University’s relationship with external vendors by directing brand strategy, public outreach, and technical aspects of the institution’s off-campus housing portal. Program Coordinator, Academic Success Initiatives June 2010 – June 2011 OFFICE OF THE DEAN OF STUDENTS — THE GEORGE WASHINGTON UNIVERSITY WASHINGTON, DC • Worked collaboratively with Director- and Dean-level staff across campus to implement strategies for outreach to new students and parents to foster retention, support, and student success at the University. • Reviewed existing operational data and functional inputs of student retention, progression, and graduation to develop policy and program recommendations to continuously improve rates of degree completion. EDUCATION THE GEORGE WASHINGTON UNIVERSITY: GRADUATE SCHOOL OF EDUCATION & HUMAN DEVELOPMENT WASHINGTON, DC M.A. in Education & Human Development, Higher Education Administration GRADUATED MAY 2012 • RESEARCH INTERESTS: Online web presence, new media in higher education, online community development THE GEORGE WASHINGTON UNIVERSITY: ELLIOT SCHOOL OF INTERNATIONAL AFFAIRS WASHINGTON, DC B.A. in International Affairs GRADUATED MAY 2010 .

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