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Tourism and Culture Department Tourism Tourism and Culture Department Tourism DEMAND NO. 29 POLICY NOTE 2007 - 2008 Tourism is one of the oldest industries, known to mankind. Still it could muster enough strength to keep abreast with other leading industries like Information Technology, Information Technology enabled services, Automobiles etc, for it is the most popular avenue for providing entertainment to the multitude. It provides a rejuvenating experience instantaneously even to the common man at an incredibly low cost. 2006-2007 was a very favourite year for Tourism as it faced only a few calamities both man made and natural. While natural calamities are beyond the control of human beings, the manmade obstacles to growth of Tourism could always be controlled, if not extirpated entirely. Except for terrorist activities in a few pockets across the globe, there was no major threat to Tourism. It is hoped that 2007-2008 would be yet another year conducive for promotion of Tourism, which can thrive only if there is peaceful co-existence of people transcending the barriers of caste, colour and creed. Tourism - The world scenario Worldwide Tourism continues to receive the best attention of all Governments, irrespective of the form. Travel and Tourism are fast becoming one of the world's largest groups of industries and widely predicted to become the biggest single industry in the 21st century generating about 11 percent of world GDP and 200 million jobs across the globe. Tourism can be compared to universal religion, which is a matter of interest to every citizen. In view of this every nation is vying with each other in introducing tourist friendly measures like "Visa on Arrival" scheme. For Tourism, space and not sky is the limit and the space has been now invaded by a woman Tourist Anousheh Ansari who is proud to become the first woman space tourist in 2006. Tourism has enabled even small nations to generate massive foreign exchange; for e.g., the Turkish Tourist industry is worth £ 10 billion a year. Around 2 million British visit Turkey every year. The United Kingdom considers India and China as important travel markets. According to a German expert, Andaman beach ranks first among the 10 best beaches of the world. Tourism in India India registers record foreign tourist arrivals in 2006 India achieved a 13.0 percent growth in terms of foreign tourist arrivals in the year 2006. From 3.92 million registered arrivals in 2005, the number has 2 gone up to 4.43 million in 2006. Foreign exchange earnings from tourism have also shown a growth from Rs.25,172 crores in 2005 to Rs.29,604 crores in 2006, achieving an increase of 17.6 per cent. According to the latest World Tourism Organization statistics, 842 million international tourist arrivals were recorded last year of which India's share was 0.52 per cent. Though much smaller countries like Singapore received twice the number of tourists, the upside of the scenario is that the average duration of stay of a tourist in Singapore is 4.2 days, as against 26 days in India, according to the official data, and 12 days, according to the Indian tourism industry. At the WTM London in 2006, India was the cynosure of all eyes with India Tourism winning four World Travel Awards. The four awards were for “Asia’s leading destination”, “Asia’s leading tourism & convention bureau”, “The World’s leading travel destination TV commercial” of its Incredible India campaign and “The World’s leading responsible tourism project” for the Endogenous Tourism Project. Destination India has always been a favourite with many wonders like the Taj Mahal, the rich and diverse culture and heritage spread across the country, the majestic Himalayas, the Buddhist circuit and wellness treasures like Yoga, Ayurveda and Meditation. 3 Meetings, Incentives, Conventions and Exhibitions (MICE) tourism is another segment that India Tourism is focusing on. With world-class convention centres like the Hyderabad International Convention Centre (HICC), India is the ideal host for networking activities. Rural India is an untouched treasure of the country, that still holds visitors spellbound. The Rural Tourism Project has opened up 36 rural sites for tourists in 20 states, where over 1,000 artisans showcase the rich art and crafts of the country. Tourism in Tamil Nadu Tamil Nadu is a unique state in several aspects and more specially from the tourism point of view. Tamil Nadu has to offer something for all types of tourists viz. literate, illiterate, haves and havenots. Tourists belong to both the gender, different age groups and all fragments of society. In view of this fascination, tourists visit Tamil Nadu throughout the year. The domestic tourists show keen interest in the beaches, waterfalls, temples, temple festivals etc and they usually wind up their tour on a single day or draw up their itinerary to cover the weekends (Saturday & Sunday). The national tourists i.e. tourists drawn from all other states (except Tamil Nadu) especially from North India would like to explore Tamil Nadu in a more detailed manner and they usually visit the zoological parks, wild life sanctuaries, pilgrimage 4 centres, amusement parks, shopping centres etc. Their visit to Tamil Nadu lasts for a week as they combine two weekends. The tourists from abroad, on the other hand are interested in visiting historical monuments, heritage sites, ecological sites, rural tourist centres etc. The foreign tourists spend 15 to 30 days in India. Out of this, they do not hesitate to spend even upto a week in Tamil Nadu. The immense tourist wealth of Tamil Nadu as explained above is undoubtedly the greatest asset of Tamil Nadu. The tourist wealth, be it natural or man made alone cannot be considered as a complete product to attract tourists. Tourism Department’s interaction with the tourists, since the last few decades has revealed that they attach much importance to basic amenities and infrastructure facilities at tourist centres. During the year 2006-2007, Tamil Nadu experienced sustained buoyancy in the hospitality sector. The Tourism Department is vigorously pursuing the three pronged strategy of attracting more tourists to Tamil Nadu, making them stay for a longer period in Tamil Nadu and providing the tourists with world class infrastructure facilities. Having realized that conventional methods of wooing tourists would not be sufficient to meet the challenges being thrown up by the highly competitive tourism market, Tourism Department is now exploring the possibilities to introduce novel schemes like Helicopter services from 5 Madurai, boating services at Pazhaverkadu (Pulicat Lake), Urban Haat at Mamallapuram, etc. In the forthcoming year, more focus would be given on branding and promoting Chennai by focussing on its specific selling points. Chennai has the potential to become a global metropolis in view of the blend of the new and the old, excellent connectivity, educated man power and wide base of technical institutions. The state continues to offer to the Tourists a peaceful atmosphere, devoid of any terrorist activities. Information Technology, Pharmaceutical, Automobile, Telecom and Banking sectors are making Tamil Nadu their favoured business destination. With the Government providing adequate support and effective guidance to formulate new plans for promoting tourism, Tamil Nadu Tourism is poised to take a big leap in future. Tourist Arrivals Details of number of tourists visited Tamil Nadu are furnished below: Year Domestic Foreign Total (in lakhs) (in lakhs) (in lakhs) 2002 246.61 8.05 254.66 2003 270.59 9.02 279.61 2004 300.77 10.58 311.35 6 2005 323.39 11.79 335.18 2006 392.14 13.35 405.50 The upward trend in Tourist arrivals has enabled Tamil Nadu to reach the second position in attracting foreign tourists and third position in attracting domestic tourists in India, as per a survey conducted in 2005. Tamil Nadu Tourism’s ultimate goal is to reach the first position in both domestic and foreign tourist arrivals. Length of stay of tourists in Tamil Nadu The average stay of domestic tourist in Tamil Nadu is 4 to 5 days whereas the stay of foreign tourist is 7 days. The domestic tourist is spending Rs.711/- per day whereas the foreign tourist is spending Rs.2252/- per day. During 2006,Tamil Nadu alone contributed Rs.3020 crores towards foreign exchange. Types of Tourism in Tamil Nadu The tourist traffic in Tamil Nadu is generated at three levels, Domestic (from within Tamil Nadu), National (from all other states in India) and International. The tourists belong to mainly two categories i) who have a single point agenda of enjoying the tourist wealth of Tamil Nadu and ii) who combine their visit to Tamil Nadu with other purposes like pilgrimage, business and medical treatment. The 7 various types of tourism available in Tamil Nadu are as detailed below:- a) Leisure Tourism: Tourists visiting tourist centres in Tamilnadu for leisure constitute a major segment of tourists. They usually throng the hill resorts, beach resorts, waterfalls, zoological parks, bird sanctuaries and botanical / horticultural gardens. b) Pilgrim Tourism: Pilgrims are another major group of tourists visiting Tamil Nadu. They visit places of worship according to their faith. But, at times they also visit places of worship of the other religions. c) Heritage Tourism: Tamil Nadu can boast of its immense heritage wealth. This is clearly evident from the fact that UNESCO has declared five monuments in Tamil Nadu (Mamallapuram, Thanjavur, Gangaikondacholapuram, Darasuram and Nilgiris Mountain Railway) as world heritage monuments. Apart from this, there are countless heritage centres in Tamil Nadu. The Tamil Nadu Government has declared 47 towns in Tamil Nadu as heritage towns for conservation and preservation of the priceless heritage. One of the common complaints / suggestions, received from the tourists is regarding proper upkeep of 8 heritage destinations.
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