e-readers it’s a palooza out there!
Scott Kehoe, Technology Advisor Massachusetts Library System (MLS), Marlborough, MA 866-627-7228 x308 / [email protected] www.masslibsystem.org 1
Facts & Figures
2010 Overall book industry sales = $27.9 Billion
Consumer spent $1 BILLION on e-books & e-readers in 2010 2010 e-book net units sold = 114 million forecasts of $3.2billion in 2011 ~ $9.7billion by 2016 2011 e-book sales 20% of total book sales For first nine months of 2011, e-book sales up 138% Barnes & Noble report 2011 holiday season YA e-book sales up 5 times vs. print
at least 10 million e-readers in the U.S. (Kindles, nooks, Sony Readers, etc.) 5% of adults own an e-book reader Kindle launched Nov. 2007
at least iPad sold 15 million in it’s first nine months, introduced April 2010 4% of adults own an iPad or other tablet computer Apple sold 15 million iPad2 & 37 million iPhone 4S last quarter of 2010 Amazon reports selling "well over" one million Kindles per week Nov/Dec. 2011
at least 45.5 million people in the United States owned smartphones in 2010
at least 70 MILLION e-readers are out there! 2
SEEING DOUBLE!
Data from: Pew Research Center - Internet & American Life Project, 23 Jan. 2012 3 Is This You? Female
30-49
White
$75,000+
at least a college degree
Data from: Pew Research Center - Internet & American Life Project, Jan. 2012 4
OverDrive Stats 2011 OverDrive press release (Jan. 2012): www.overdrive.com/News/eBook-Discovery-and-Sampling-Skyrocketing-at-Public-Libraries
• 1.6 billion page views, up 130% from 2010 • Mobile device use increased to 22% of all checkouts • OverDrive Media Console app was installed by 5 million users (up 84%) bringing the total install base to 11 million • 35 million digital titles (e-books, audiobook, music, videos) checked out in 2011, with 17 million holds
5
ECOSYSTEMS
Not biology ...but commerce silos!
Apple: iTunes & iPhones, iPads, iPods Phones: AT&T / Verizon / T-Mobile / Sprint Games: Microsoft Xbox / Nintendo / Sony Playstation e-books: Adobe Digital Editions / Kindle AZM are libraries part of an ecosystem like this? 6 DRM Digital Rights Management
DRM is software built into the individual e-book titles DRM is software built into the e-readers like the Kindle, nook, and iPad DRM knows where it is allowed to play & where it isn’t! e-book formats used by Amazon.com, iTunes, Audible.com, and OverDrive use built-in DRM components. DRM is the norm for commercial legally purchased and licensed digital audiobooks, ebooks, Movies & TV shows. But NOT music. Apple iTunes & commercial digital music vendors no longer use DRM. Current music CDs do not have DRM.
7
PUBLISHING is BIG MEDIA • CBS Corp < Simon & Schuster < Pocket Books, The Free Press, Scribner Key: = greater than CBS TV, CBS Radio, CBS Films, CBS SportsLine, Showtime, CNET, last.fm <
• News Corp < Harper Collins 20th Century Fox, Fox Broadcasting (TV), Wall Street Journal, MySpace
• Bertelsmann (Germany) < Random House < Ballantine, Bantam, Del Ray, Dell, Modern Library, Crown {Ten Speed Press}, Knopf {Doubleday, Everyman’s Library, Pantheon}
• Holtzbrinck (Germany) < Macmillan < Farrar, Straus & Giroux, Holt, St. Martin’s
• Pearson (U.K.) < Penguin < Dorling Kindersley, Grosset & Dunlap, Viking, Addison-Wesley, Prentice Hall
• Hachette (France) < Little, Brown & Company < Harry N. Abrams, Chronicle Books, Phaidon Press
• Houghton Mifflin Harcourt (Boston, merged with RiverDeep, Ireland)
• Scholastic < Arthur A. Levine, Grolier, Klutz
THE BIG SIX: HarperCollins / Hachette (Little, Brown) / Holtzbrinck (Macmillan) Penguin / Random House / Simon & Schuster 8
The Dark Side "We have a very serious issue with librarians." -Pat Schroder, President 1997-2008, Association of American Publishers
• "We value libraries for their work encouraging literacy and ... reading, but we haven't found a business model we're comfortable with." • Simon & Schuster spokesperson, Wall Street Journal, April 2011 • “... publishers are completely befuddled about libraries and the new world of e-books ... publishers think librarians are sluts because they give it away or they think we’re pirates.” • Moderator Barbara Genco, Library Journal, Digital Book World Conference, New Models for Library Sales Panel, Jan. 2012 - Publisher’s Weekly
9 The Dark Side
• DRM = Digital Rights Management • Licensing eroding the First Sale Doctrine • industry consolidation & ecosystems • proprietary software (including ePub format)
10
Tip of the e-book iceberg ... • HarperCollins - 26 circs • Penguin - newest titles not available • Simon & Schuster and Macmillan - no sales to libraries • Random House - pricing
11
Unicorns & Rainbows Self-publishing
Amazon Kindle self-publishing
Ebook sells for 99¢ to $3 each, author keeps 30 - 70%
John Locke: March 2011- 369,000 sold / $126,000
Amanda Hocking: 2010 = 64,000 / Jan. 2011 = 450,000
J.K. Rowling - Pottermore
12 Unicorns & Rainbows Lending & Access
Libraries
free, easy, access for all >positive public perception<
OpenLibrary.org (Internet Archive)
Digital Public Library of America (dp.la)
commercial e-book lending
BookLending.com / Lendle / eBook Fling
Kindle Owners’ Lending Library
13
Unicorns? & Rainbows? Multimedia & App-Books
text incorporating audio ... video ... music ... photos ... charts ... graphs ... smells (not yet!)
not sold thru e-book vendors, sold direct via publisher or app stores (e.g. iTunes, Android Marketplace)
Al Gore \ Our Choice ourchoicethebook.com
Disney digital books disneydigitalbooks.go.com
14
Where to get more info!
Scott’s Pinterest on things e-books & libraries http://pinterest.com/bibliotechy/e-readers-e-books-and-libraries/
Workshop handouts, slides, links: http://www.masslibsystem.org/continuing-education/mls-ce-handouts/
New York Times Technology http://www.nytimes.com/pages/technology - David Pogue’s weekly columns & reviews
Wall Street Journal All Things Digital http://allthingsd.com/ - Walt Mossbergʼs weekly Personal Technology column
NPR Technology & Popular Culture podcasts (weekly) www.npr.org/rss/podcast
Pew Internet & American Life Project succinct reports on all aspects internet use by Americans www.pewinternet.org 15