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Syndication of Energy Saving Content

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Syndication of Energy Saving Content Syndication of Energy Saving Content Phil Canavan Strateg ic Sales Director Nov 2011 Agenda • Brief Introduction • Syndicating PG&E Content on retailer sites • Effect of High Energy Products on CNET.com CBS Interactive a division of CBS Corporation CBS Interactive is the premier online content network for information and entertainment. Our brands dive deep into the things people care most about across news, sports, entertainment, technology and business. With hun dre ds of milli ons of uni que vi sit ors f rom around th e world each month , CBS Interactive is a global top 10 web property and the largest premium content network online. Premise & Goal of Program Premise U. S . Utilities have a unique opportunity to transform the business and consumer electronics energy efficiency market through thought-leadership, social and financial incentives. Goals Install national Business and Consumer Electronics Energy Efficiency Program Increase Stocking, Promotion and Sales of Energy Efficient Electronics Capture energy savings Meet EM&V requirements Push standards (Energy Star, CEE) higher for greater efficiency Program Concept Success Story: Costco Success Story : Costco . Over 300,000 logos server – 21% interaction with hover. Quote from Scott Brand @ Costco “Having the PG&E Energy Savings logo on Coscto.com has enabled our valued customers to educate themselves on energy efficient products at the buying decision moment has truly been a great addition to our site”site . Customer Experience: Create a consistent experience for your users . Grea t er th an 50% o f s h oppers will research on reta il ers web s it e prior to going into retail stores . Sustainability: . Manufacturers (Creating energy efficient products) AND . Consumers (Buying the right products) AND . Retailers ( Providing the right products to the marketplace) Success Story: Costco • Expanding to new utilities required no work from Costco CNET.com What Drives Consumers to buy Notebooks Top Most Important Notebook Features 2010 2009 Base: Those planning to purchase a Notebook in the next 6 months 80.0% Performance (e.g. processor, RAM, etc.) 85.4% 73.5% Price 71.6% 63.0% Battery life 42.8% 58.6% Operating system 55.4% 44.8% Overall size/weight 46 .5% 43.9% Portability 42.2% 35.0% Brand 43.6% 30.9% Style / Look of device 31.8% 30.6% Warranty 23.3% 25.0% Energy efficient 20.1% HD screen 24.4% 23.9% Upgradeable 16.2% 19.7% Compatibility with other products 21.2% Blu-ray player 9.4% 7.0% Touch screen 3.3% 2.8% Other (please sp ecify) 29%2.9% Q: Which product features are important to you when considering purchasing a new notebook? Please select all that apply. Source: CNET Shopping Study (November 2010); Data includes the following sites – CNET Front Door, Reviews, TV, and Shopper users What Drives Consumers to buy Desktops Top Most Important Desktop Features 2010 2009 Base: Those planning to purchase a Desktop in the next 6 months 88.6% Performance 85 .5% 72.4% Price 71.8% 61.2% Operating System 62.4% 44. 5% Upgradeable 49.6% 34.4% Brand 27.4% 30.1% Compatibility with other products 39.3% 28.1% Warranty 30.8% 25.9% Looks stylish 22.2% 25 .4% Energy efficient (green features) 24.8% 14.0% HD DVD/Blu-Ray 20.5% 4.8% Touch screen 8.5% Q: Which product features are important to you when considering purchasing a new notebook? Please select all that apply. Source: CNET Shopping Study (November 2010); Data includes the following sites – CNET Front Door, Reviews, TV, and Shopper users Than k Y ou Phil Canavan CBS Interactive .
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