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Sustainable Innovation on Business & Commerce National Seminar on SUSTAINABLE INNGVATIGNS ^BUSINESS AND COMMERCE % Seminar Proceeding & Book of Papers Department of Commerce ./ii^iffiliQle'dlfp^Jgcigypu Kolkat^Z00020 BGeseb 03352:4533251-3 i3=fMT7f[h w.TiiWiriithrniiggntfflTrfrTrfhxJfa o m N'alional Seminar on SUSTAINABLE INniOVATIONS girgRl /" BUSINESS AI\ID COn/in/IEBCE National Seminar on SUSTAINABLE INNOVATIONS 'BUSINESS AND COMMERCE 19'" & 20" April, 2018 J. D. BIRLA INSTITUTE Department of Commerce (Affiliated to Jadavpur University) 11 Lower Rawdon Street, Kolkata-700020 Phone: 033-24755070,033-2476340; Telefox: 033-24543243 EmaU: [email protected], Website: wwwjdbikolkata.in Compiled bv Dr. Manodip Ray Chaudhuri Mrs. Monalika Dey Edited by Dr. Shweta Tuteja Ms. Yamini Dhanania Cop5night @ 2018 JDBI All rights reserved Address J. D. Birla Institute 11, Lower Rawdon Street, Kolkata - 700020 (West Bengal), India First Published April, 2018 Price m Cover Designed by Sanjib Adak Graphic Designer, JDBI Printed by CDC Printers (P) Ltd.. Tangra Industrial Estate-ll, 45. Radhanath Chowdhury Road, Koikata-TOOOIS (WB). India Published bv: J.D. Biria Institute, Kolkata (West Bengal), India National Seminar on SUSTAIWABIE IIIIWOVATIOWS EBUSINESS AI\ID COMMERCE About J.D. BIRLA INSTITUTE J.D. Biria Inscinite, Kolkata, is a leading educational inscitucion in Kolkata is affiliated to Jadavpur University, a university of distinction and one of the ' finest in the country. In fact, it is the only college affiliated to this prestigious univenity.The instinite has also been accredited with an'A' grade by NAAC in 2010, and is currently preparing forits tliird cycle ;."^y several rating agencies. The Instinite completed its Golden Jubilee in 2013 and currentlyhas about ISOOstudents. The College offers a range of graduate and post-graduate academic courses in the fields of Applied Sciences, Commerce and Management.The Institute completed its GoldenJubilee in 2013 and currentlyhas about ISOOstudents.B.Sc (Hons) course in FoodScience & Nutrition Management was introduced 2009 and the post-graduate m (M.Scl course in Food & Nutrition in 2013. The FSNM Department as it is called in short is based on applied science and technology and is geared to meet the emerging needs and challenges of a contemporary society. The course offers students with ample opportunities to assess their abilities, aptitudes & interest in the field of food and nutrition and introduces them to varietyjobs and careers. The curriculum includes studies on food science, nutrition, dietetics, nutritional biochemistry, meal planning,food preservation, food processing and culinary science besides skill development through projects, term papers and seminars. A 6-wcek Internship in the final year is one of the most signiricant aspects of the course. Students undergo vocational training at various organizations within the city or outside to gain practical experience. The college also has state of the art laboratories and excellent infrascmcture to conductthe course. The Food Sdence&NutritionManagementDepartment is organizing a two-day National Conference on"Nutricon 2018: Food Adulteration: Terror onMy Plate" on 23rd March to 24th March 2018.The seminar aims to bring together leading ncademicinns and industry personnel to exchange and sitare their experiences and research outputs on various novel aspects of food adulteration like current technologies for detection of adulterant in food sttilf and ite impact on consumer health; prevention of food adulteration and laws related to food ym-i adulteration. As a private unaided educational institution, "Vidya Mandir Society', an educational crust managed by the S.K. Biria Group, sponsors the college. Me S. K. Biria Mrs. Sumangala Biria President, Governing Body,JDBI Natfonal Seminar on SUSTAINABLE INNOVATIONS mBUSIi\IESS AlVD COMMERCEi J.D. BIRLA INSTITOTE ETHOS An educational institution ofdistinction, J. D. Birla Institute (Departments of Sciences and Commerce) places high value on providing its students with fulfilling educational experiences in their chosen discipline and achieve their individual goals. nee 1? - ,the liistitute's logo ^presents a Wdi-lmoM '' ' shloWfromtheBrhadarny'akaUpanishad. ! , , (BrhadaranyakaUiianWmd-lM^ 'iAsato ma sadgam^a -.± tanj^o mdjyotirgam.(^a .i •' ji, - timrtam ; - L^d ilS'ftbfh'all'tHa't is liHtniia'nnH'iinrttaT-'v-i Our OBJECTIVES lb acquire knowledge and skills in the pursuit of academic excellence aimed at advancement into higher education, research and extension activities. To educate within a dynamic system structured towards varied professional and vocational applications for career design and development. lb work proactively towards individual and group goals within an integrated setting of diverse socio-cultural members. lb attain self-reliance tlirough balance offreedomand discipline within the body, mind and spirit. (ii) tf 4-Ji "f-i National Seminar on t»tW« SUSTAINABLE INNOVATIONS ;^S1MS^l9yj3davp_u|;iyrt mBUSii\IESS AND COMH/IERCE Committees In-charge Chairperson Prof. (Dr.) Deepali Singhee Convenor Mrs. Monalika Dey Chief Guests and Resource Persons Dr. Manodip Ray Chaudhuri & Mrs. A.S Manjulakslimi Auditorium (Back Stage) Mrs. Geetika Sachdeva & Ms. Priyata Choudhury Accounts Mr. Arun Gupta & Mr. Srlkant Das Emcee Mrs. Basudha Mukhopahdhyay Cultural Programme Dr. Adrija Saha Registration Dr. Namrata Maheshwari & Mr. Swapnateet Saha, Ms. Pritha Sen, Ms. Shreya Agarwal, Mr. Debjyoti De & Ms. Sapna Mishra Certificates (Authors) Mr. Swapnateet Saha ■#" Certificates (Students & Faculty) Ms. Sapana Mishra & Ms. Shreya Agarwal Paper Presentation Oral Presentations Session-la & b (Marketing) Dr. Namrata Maheshwari & Mr. Debjyoti Dey Session-2 (Finance) Mrs. Basudha Mukhopahdhyay & Ms. Shreya Agarwal Session-3 (General Management & Entrepreneurship) Ms. Pritha Sen &Mrs. AS Manjulakshmi Session-4 (HR) Mrs. Swapnapriya Sethy & Ms. Mahua Pal Food & Refreshments Ms. Damanjeet Kaur & Ms. Sudeshna Pramanik Mementos, Bouquets, Participation Mrs. Smita Parekh & Ms. Mousumi Choudhury Kits & Awards Registration Ms. Khushboo Thakker Press & Publicity Mr. Monojit Dutta Printing & Publication Mr. Sanjib Adak Decoration Mrs. Amita Dutta Acoustics Mrs. Mahua Pal Volunteers & Discipline Mrs. A.S Manjulakshmi, Mrs. Swapnapriya Sethy, Mrs. Sucharita Sinha & Dr. Rishipama Guha Photographer Mr. Swapnateet Saha [iii] National Seminar on SUSTAINABLE INNOVATJOAIS ju-MUi ill BUSINESS AND COMMERCE DAY-lrig'" April 2Q18 10.00 am to 11.15 am Inaugural Session Invite Guests on the Dlas 10.00 am to 10.,05 am Welcome Song 10.05 am to 10,,10 am Greeting of the Guests 10.10am to 10.15 am Welcome Address by Principal 10.15 am to 10.20 am Lighting of Lamp 10.20 am to 10.35 am Address by Chief Guest 10.35 am to 11.10 am Address by Keynote Speaker/Guest of Honour II.10am to 11.15 am Release ofBook ofPapers by Chief Guest 11.15 am to 11.30 am Tea 11.30 am to 1.30 pm Technical Session-I: Fostering Sustainable Business Innovations Sustainable Innovation Strategiesfor International Business Environment Prof.(Dr.) Pramod Pathak Professor, Department of Management Studies, ISM Dhanbad Learning & Knowledge Management as Innovative Business Practices Mr. Rahul Bose Global Manager,IBM Sustainable Innovation through Creation & Protection of Intellectual Property Right Prof.(Dr.) Manas Kumar Sanyal Professor & Head, Department of HRM and Chief Coordinator Incubation Centre, BEST Shibpur 1:30 pm to 2:15 pm Lunch 2:15 pm to 3:45 pm Technical Session-II: Harnessing Business Opportunities through Sustainable Financial Strategies A Critical Appraisal ofFunding Mechanismfor Generating Sustainabillty in Business Mr. Somabrata Dutta Senior Professional, Price Water House Coopers(PWC) Business Innovation: Strategyfor International Business and use oflCT Prof.(Dr.) Biswajit Nag Professor, Indian Institute of Foreign Trade, New Delhi [iv] National Seminar on SUSTAINABLE INNDVATIONS "{BUSINESS AND COIVIMERCEl DATE-2; 20'" April 2018 10:00 am to 11:30 am PARALLEL SESSION Paper Presentation: Session-la (Marketing)- ROOM NO. Auditorium Paper Presentation: Session-2(Finance) - ROOM NO.502 Paper Presentation: Sesslon-3(General Management & Entrepreneurship) — ROOM NO.503 11:30 am to 12:00 am Tea 12:00 am to 1:15 pm PARALLEL SESSION Paper Presentation: Session-•lb (Marketing)- ROOM NO. Auditorium Paper Presentation: Session-4(HR) - ROOM NO.413 1:15 pm to 2:00 pm Lunch 2:00 pm to 2:20 pm -:- Valedictory Session & Prize Distribution - AUDITORIUM 2.00 pm to 2.10 pm Summing of Session by the Convener of the Seminar 2.10 pm to 2.15 pm Announcement of Awards 2.15 pm to 2.20 pm Vote of Thanks by the Dean of Academics 2.20 am National Anthem [V] National Seminar on Mtt'l miii5;ri>ii:yi oNGommerce SUSTAINABLE INNOVATIONS 'i'BUSINESS A1\]0 COn/lMERCE PROFILE OF RESOURCE PERSONS CHIEF GUEST /' Shri Shirish Chandra Murmu did M.Sc from Jawaharlal Nehru University, New Delhi and is a Certified Associate of Indian Institute of Bankers from Indian Institute of Banking and Finance. He has more than 25 years of working experience at RBI in Regional Offices of Chennaij Kolkata and Centra] Office, Mtimbai and has handled diverse frincttonsat RBI,such Shrl S.C. Murmu Regional Dlreclor, • currency management, MSME- and financial inclusion, fintm'dd literacy,. Reserve Bank of India, information tecltriplogy supervfsiori of urban cbppwarive banks,- regulation-." • Kolkala and supervision of commercial banks. He is presently heading the Kolloim- .^office of RBI as Regional Director for West Bengal & Sikldm. He
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