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Analyze any website with the SimilarWeb extension

Bring the power of SimilarWeb insights directly to your browser toolbar! The SimilarWeb extension instantly reveals site analytics data, including traffic and engagement stats with a single click. Available on Chrome, Firefox, Opera, and Safari.

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Resources  http://www.similarweb.com/ 4/5 5/24/2015 Website Traffic & Mobile App Analytics | SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 3 of 81

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http://www.similarweb.com/ 5/5 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 4 of 81

Exhibit M: Wikimedia, Similar Web 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 5 of 81 Sign In   Enter any website to get started 

Wikipedia.org  Download PDF Log in

A free encyclopedia with millions of articles contributed collaboratively using Wiki software… Last update: 30 Apr 2015 

Our Products O R P

+ ADD COMPETITORS B

Traffic Overview E Resources  W R A L I Company  M I S

Y R T

http://www.similarweb.com/website/wikipedia.org 1/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 6 of 81

SimilarWeb Rank

7 = 11  1 = Global Rank In United States Reference > Dictionaries … edit category

Monthly Visits Select Date Range  Engagement On Desktop, in last 6 months On Desktop, in April, 2015

Estimated Data Is this your site?  4B Estimated Visits 2.7B

3B  Time On Site 00:04:40

2B  Page Views 3.30

1B  Bounce Rate 54.08%

Nov '14 Dec '14 Jan '15 Feb '15 Mar '15 Apr '15

Traffic to Subdomains Traffic Sources On Desktop, in last 3 months en.wikipedia... 49.86%

84.30% es.wikipedia... 8.42%

ru.wikipedia... 7.94%

fr.wikipedia... 5.11%

6.85% 5.75% 2.95% 0.12% 0.03%

Upgrade to See All Subdomains     Direct Referrals Search Social Mail Display

http://www.similarweb.com/website/wikipedia.org 2/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 7 of 81 Geography

23.89% of total Wikipedia.org desktop traffic in last 3 months came from: United States

Leading Countries United States 23.89%

Russia 5.24%

United Kingdom 5.20%

Germany 4.58%

France 4.26%

See Where Remaining 57% Of the Traffic is Coming From

http://www.similarweb.com/website/wikipedia.org 3/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 8 of 81

Referring Sites

5.75% of total Wikipedia.org desktop traffic in the last 3 months came from referrals

Top Referring Sites  Top Destination Sites Search.tb.ask.com Upload.wikim...

Search.webssearches.com Exitmonetiza...

Imgur.com  Imdb.com

News.ycombinator.com Commons.wiki...

Pikabu.ru Youradexchan...

Lurkmore.to Youtube.com

Cracked.com Stamplive.com

Searches.uninstallmas... Jmpdirect01.com

Geektimes.ru Omnaling.com

Habrahabr.ru Adcash.com

See 76% More See 55% More Of Referring Traffic Of Destination Traffic

http://www.similarweb.com/website/wikipedia.org 4/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 9 of 81

Search Traffic

84.3% of total Wikipedia.org desktop traffic in last 3 months is search

100% Organic Searches

Organic Keywords: Paid Keywords: Wikipedia NO PAID KEYWORDS Search Engines Facebook

Better Call Saul

Alessandro Volta

Google

d e t h r Wiki le x o a c g e r n e g o ic i h o d h a B t n a d e o a Y n S O G Y y Википедия S http://www.similarweb.com/website/wikipedia.org 5/13 d e t h r le x o a c g e r n e g o ic i h o d h a B t n a d e 5/24/2015 o a WikipediaY.org Trafnfic SStatistics by SimilarWO eb G Y y Википедия Case 1:15-cv-00662-TSE Document S 66-10 Filed 05/29/15 Page 10 of 81

House Of Cards

Stephen Hawking

Emmy Noether

Get All Keywords in PRO

http://www.similarweb.com/website/wikipedia.org 6/13 Social 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 11 of 81 Social

2.95% of total Wikipedia.org desktop traffic in last 3 months is social

63.70%

Facebook

18.49%

Youtube

3.47%

Wikia

2.92%

Vk.com

2.65%

See More Social Traffic http://www.similarweb.com/website/wikipedia.org 7/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 12 of 81

Display Advertising

0.03% of Wikipedia.org desktop traffic came from display ads

Top Publishers Top Ad Networks

Hukd.mydealz.de

News.google.de

Deutschland.wirdfit.de

Href.li

Propeller Ads Youtube.com Adcash.com youradexchange.com Adf.ly Media Misc Ads Other

Shortnews.de

Tabelog.us

Facebook.com

Youtube-mp3.org See what the ads look like

Musicas-anime.com SHOW THE ADS

Get All Ad Display Networks in PRO

http://www.similarweb.com/website/wikipedia.org 8/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 13 of 81

Audience Interests

Categories Users who visited Wikipedia.org also visited the following website categories

Internet And Telecom > Arts And Entertainment Reference > Ask An Expert Internet And Telecom > Search Engine Social Network

Also visited websites Users who visited Wikipedia.org also visited the following websites Topics Topics cloud generated from also visited websites Encrypted.google.com Bing.com

Eksisozluk.com Answers.yahoo.com

Reddit.com Imdb.com

Boards.4chan.org Search.disconnect.me

Zhihu.com Raterhub.com

See All Websites in PRO

http://www.similarweb.com/website/wikipedia.org 9/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 14 of 81

Similar Sites

Similarity Rank

britannica.com encyclopedia.com answers.com dictionary.refere... imdb.com

youtube.com wiktionary.org wikimedia.org infoplease.com merriam-webste…

See More Similar Sites

Mobile Apps http://www.similarweb.com/website/wikipedia.org 10/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 15 of 81

GOOGLE PLAY STORE

Wikipedia Wikipedia Beta Wiktionary Wikimedia Commons

WIKIPEDIA WIKIPEDIA BETA WIKTIONARY WIKIMEDIA COMMONS

Wikimedia Foundation Wikimedia Foundation Wikimedia Foundation Wikimedia Foundation

Android FREE Android FREE Android FREE Android FREE 4.4 4.4 4 4.1

APP STORE

Wikipedia Mobile translatewiki.net

WIKIPEDIA TRANSLATEWIKI MOBILE .NET

Wikimedia Foundation Wikimedia Foundation

iOS FREE iOS FREE 3 0 http://www.similarweb.com/website/wikipedia.org 11/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 16 of 81

Get Mobile Analytics in PRO

Get More with SimilarWeb PRO

 Benchmark yourself against your main competitors

 Peek into the hidden marketing strategies of your competitors, across industries and countries  Keyword research made easy and based on actual

traffic statistics  Discover new opportunities while reducing risk by

learning from your competitor's mistakes

"SimilarWeb Pro has quickly become a go-to tool in Travelocity's marketing, planning and analytics toolkit." Start the Free Demo Now Chyan Phang, Director, Hotels | Travelocity North America

http://www.similarweb.com/website/wikipedia.org 12/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 17 of 81

Our Products 

Resources 

Company  Our Offices 

See Plans and Pricing     

http://www.similarweb.com/website/wikipedia.org 13/13 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 18 of 81

Exhibit N: Wikimedia Report Card 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 19 of 81

Wikimedia Report Card May 2015

Graphs Core Secondary

24.80 Wikimedia Projects Reach by Region (comScore) Mar 14 — Mar 15 12.37% Feb 15 — Mar 15 2.06%

World China Europe India Latin America Middle East/Africa North America Asia Pacific

https://reportcard.wmflabs.org/#secondarygraphstab 1/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 20 of 81 ) % (

50 h c a e 45 R

2008 2009 2010 2011 2012 2013

Raw Data /data/datafiles/rc/rc_comscore_region_reach.csv View Data as Table

https://reportcard.wmflabs.org/#secondarygraphstab 2/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 21 of 81

25.79 Million Commons Binaries (log scale) Mar 14 — Mar 15 23.84% Feb 15 — Mar 15 1.60%

Total jpg png svg ogg gif tif pdf djvu ogv mid

https://reportcard.wmflabs.org/#secondarygraphstab 3/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 22 of 81 ) g o

20M l (

s e l i

9M F

f o

5M r e b m u N

1M 600K

200K

70K

30K

4K 3K

Apr Jul Oct 2013 Apr Jul Oct 2014 Apr

Raw Data /data/datafiles/rc/rc_binary_files.csv View Data as Table

https://reportcard.wmflabs.org/#secondarygraphstab 4/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 23 of 81

36.47 Million Wikipedia Articles Mar 14 — Mar 15 13.49% Feb 15 — Mar 15 0.89%

Total English German French Dutch Italian Polish Spanish

https://reportcard.wmflabs.org/#secondarygraphstab 5/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 24 of 81

40M s e l c i t 30M r A

f o

r e b m u N

10M 9M 8M

6M 5M 4M

1M 900K 800K Apr Jul Oct 2013 Apr Jul Oct 2014 Apr

(Page counts / Editor counts) are not final yet. Expect an update in a few days.

Raw Data /data/datafiles/rc/rc_article_count.csv View Data as Table

Metric Definitions https://reportcard.wmflabs.org/#secondarygraphstab 6/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 25 of 81 Article Wiki pages which contain an internal link (aka wikilink) or category link, and are not a redirect page. This conforms to the traditional definition of an "article" within the Wikimedia community different Wikimedia projects can have different definitions of what constitutes an article. Monthly totals are not normalized to 30 day months.

10,398 New Wikipedia Articles per Day Mar 14 — Mar 15 37.16% Feb 15 — Mar 15 52.20%

Total English French German Polish

sign in https://reportcard.wmflabs.org/#secondarygraphstab 7/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 26 of 81 s e 30K l c i t r A

f o

r e b m 10K u N 8K 6K

900 700

500

300

200

Apr Jul Oct 2013 Apr Jul Oct 2014 Apr

Raw Data /data/datafiles/rc/rc_new_article_count.csv View Data as Table

Metric Definitions Article https://reportcard.wmflabs.org/#secondarygraphstab 8/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 27 of 81 Wiki pages which contain an internal link (aka wikilink) or category link, and are not a redirect page. This conforms to the traditional definition of an "article" within the Wikimedia community different Wikimedia projects can have different definitions of what constitutes an article. Monthly totals are not normalized to 30 day months.

10.44 Million Wikipedia Edits per Month Mar 14 — Mar 15 1.40% Feb 15 — Mar 15 21.37%

Total English French German Russian

https://reportcard.wmflabs.org/#secondarygraphstab 9/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 28 of 81 s t i d e

20M f o

r e b m u N

9M 8M

6M 5M

900K 800K

600K 500K 400K

Apr Jul Oct 2013 Apr Jul Oct 2014 Apr

Raw Data /data/datafiles/rc/rc_edits_count.csv View Data as Table

Metric Definitions Edit https://reportcard.wmflabs.org/#secondarygraphstab 10/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 29 of 81 Updates to countable pages in countable namespaces (aka, the "mainspace", namespace 0). Monthly totals are not normalized to 30 day months.

12,597 Very Active Editors for All Wikimedia Projects (100+ Mar 14 — Mar 15 6.33% Feb 15 — Mar 15 6.79% edits per month)

Total English Commons German French Russian Spanish Italian Japanese Polish Wikidata

https://reportcard.wmflabs.org/#secondarygraphstab 11/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 30 of 81 s r o t i d

10K E

f o

7K e b

6K m u N

1K 900 700 600

400

300

200 Apr Jul Oct 2013 Apr Jul Oct 2014 Apr

Nov 2012: Editors in Wikivoyage are now included in the overall total.

Aug 2012: Editors in Commons are now included in the overall total, and users who share a name across multiple projects are counted as the same user (more details).

Aug 2010: Editors on Commons are no longer included in overall total, on the assumption that most also edit on one or more other projects. More precise detection of double counts between any projects and languages is in development(using Single User Login registration).

https://reportcard.wmflabs.org/#secondarygraphstab 12/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 31 of 81 Raw Data /data/datafiles/rc/rc_very_active_editors_count.csv View Data as Table

Metric Definitions Very Active Editor A registered and loggedin person (not known as a bot) who makes 100 or more edits per month in mainspace on countable pages. Monthly totals are not normalized to 30 day months. Note that the Total is counting unique very active editors. So, for example, if someone is a very active editor on both Wikidata and Russian Wikipedia, they are only counted once in the total.

New Editor A registered and loggedin person (not known as a bot) who has made their 10th edit during the timeperiod under consideration. Number of edits is a cumulative count across all of time on one wiki. Monthly totals are not normalized to 30 day months.

351 Wikivoyage Editors Mar 14 — Mar 15 1.74% Feb 15 — Mar 15 15.46%

Active Editors New Editors Very Active Editors

https://reportcard.wmflabs.org/#secondarygraphstab 13/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 32 of 81

1.80K

1.60K

1.40K

1.20K

800

600

400

200

2013 Apr Jul Oct 2014 Apr Jul

Raw Data /data/datafiles/rc/rc_active_editors_count_project.csv /data/datafiles/rc/rc_new_editors_count_project.csv /data/datafiles/rc/rc_very_active_editors_count_project.csv View Data as Table

https://reportcard.wmflabs.org/#secondarygraphstab 14/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 33 of 81 Metric Definitions Active Editor A registered and loggedin person (not known as a bot) who makes 5 or more edits in any month in mainspace on countable pages. Monthly totals are not normalized to 30 day months. Note that the Total is counting unique active editors. So, for example, if someone is an active editor on both Wikidata and Russian Wikipedia, they are only counted once in the total.

Very Active Editor A registered and loggedin person (not known as a bot) who makes 100 or more edits per month in mainspace on countable pages. Monthly totals are not normalized to 30 day months. Note that the Total is counting unique very active editors. So, for example, if someone is a very active editor on both Wikidata and Russian Wikipedia, they are only counted once in the total.

Limn Get Involved! The Wikimedia Movement

Home Limn is opensource software, made The Wikimedia Foundation is the non Browse Data with love by the Wikimedia Analytics profit organization that operates About, Help, and Feedback Team. Wikipedia and other free knowledge Other Projects projects. Find a bug or have a suggestion? We'd love to hear from you! If you're excited about community analytics, check out some of the other https://reportcard.wmflabs.org/#secondarygraphstab 15/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 34 of 81 stuff we're working on.

To the extent possible under law, The Wikimedia Foundation has waived all copyright and related or neighboring rights to the Monthly Report Card data and charts. Terms of Use • Disclaimers • Privacy Policy

What we fight with is so small, and when we win, it makes us small. What we want is to be defeated, decisively, by successively greater things. — Rainer Rilke

https://reportcard.wmflabs.org/#secondarygraphstab 16/16 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 35 of 81

Exhibit O: Facebook, Similar Web 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 36 of 81 Sign In   Enter any website to get started 

Facebook.com  Download PDF Log in

Facebook is a social utility that connects people with friends and others who work, study a… Last update: 30 Apr 2015 

Our Products O R P

+ ADD COMPETITORS B

Traffic Overview E Resources  W R A L I Company  M I S

Y R T

http://www.similarweb.com/website/facebook.com 1/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 37 of 81

SimilarWeb Rank

1 = 2 = 1 = Global Rank In United States Internet and Telecom > S… edit category

Monthly Visits Select Date Range  Engagement On Desktop, in last 6 months On Desktop, in April, 2015

Estimated Data Is this your site?  25B Estimated Visits 20.3B

20B  Time On Site 00:19:02

15B  Page Views 17.63 10B  5B Bounce Rate 22.71%

Nov '14 Dec '14 Jan '15 Feb '15 Mar '15 Apr '15

Traffic to Subdomains Traffic Sources On Desktop, in last 3 months facebook.com 75.42%

62.66% apps.faceboo... 11.84%

l.facebook.com 7.50%

25.32% es-la.facebo... 0.77%

7.77% 1.33% 2.58% 0.34%

Upgrade to See All Subdomains     Direct Referrals Search Social Mail Display

http://www.similarweb.com/website/facebook.com 2/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 38 of 81 Geography

23.12% of total Facebook.com desktop traffic in last 3 months came from: United States

Leading Countries United States 23.12%

Brazil 6.08%

United Kingdom 4.03%

France 3.85%

Turkey 3.50%

See Where Remaining 59% Of the Traffic is Coming From

http://www.similarweb.com/website/facebook.com 3/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 39 of 81

Referring Sites

25.32% of total Facebook.com desktop traffic in the last 3 months came from referrals

Top Referring Sites  Top Destination Sites Mystartsearch.com No destination sites

Home.tb.ask.com

Isearch.omiga-plus.com 

Istart.webssearches.com

Istartsurf.com

Msn.com

Delta-homes.com

Sweet-page.com

Br.hao123.com

Searchult.com

See 59% More Of Referring Traffic

http://www.similarweb.com/website/facebook.com 4/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 40 of 81

Search Traffic

7.77% of total Facebook.com desktop traffic in last 3 months is search

99.24% 0.76% Organic Searches Paid Search (Google Only)

Organic Keywords: Paid Keywords:

Facebook Facebook Search Engines Facebook Login Facebook Login

Face Фейсбук

ﻓﻳﺱ ﺑﻭﻙ Www.facebook.com

Facebook.com Face

c d s e i h t h r Фейсбук le o a c g Facebook.com M c r n e g o r ic i h o h a a B t a e d e o Y S n S O G y S Facebook Sign Up ﻓﻳﺱ ﺑﻭﻙ http://www.similarweb.com/website/facebook.com 5/13 c d s e i h t h r le o a c g M c r n e g o r ic i h o h a a B t a e d e 5/24/2015 o Y Facebook.cS om TranfficS Statistics by SimilarWO eb G y Case 1:15-cv-00662-TSE Document S 66-10 Filed 05/29/15 FPageacebo o41k S iofgn U81p ﻓﻳﺱ ﺑﻭﻙ

Facebok Www.facebook.com

ﻓﻳﺱ Facebook En Español

Face Book Face Book

Get All Keywords in PRO Get All Keywords in PRO

http://www.similarweb.com/website/facebook.com 6/13 Social 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 42 of 81 Social

1.33% of total Facebook.com desktop traffic in last 3 months is social

Youtube

53.63%

Twitter

17.74%

8.12%

3.15%

SoundCloud.com

2.10%

See More Social Traffic http://www.similarweb.com/website/facebook.com 7/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 43 of 81

Display Advertising

0.34% of Facebook.com desktop traffic came from display ads

Top Publishers Top Ad Networks

Google.com

Google.co.in

Google.com.eg

Google.com.pe

Google Display Propeller Ads Youtube.com Network Adcash.com youradexchange.comadplxmd.com Media Other

Google.co.ve

Google.com.mx

Google.com.tr

Google.com.co See what the ads look like

Google.co.th SHOW THE ADS

Get All Ad Display Networks in PRO

http://www.similarweb.com/website/facebook.com 8/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 44 of 81

Audience Interests

Categories Users who visited Facebook.com also visited the following website categories

Arts And Entertainment > Internet And Telecom > Internet And Telecom > News And Media TV And Video Social Network Search Engine

Also visited websites Users who visited Facebook.com also visited the following websites Topics Topics cloud generated from also visited websites Youtube.com Mail.google.com

Reddit.com Twitter.com

Mystartsearch.com Netflix.com

Search.ask.com Istart.webssearch...

Isearch.omiga-plu... Msn.com

See All Websites in PRO

http://www.similarweb.com/website/facebook.com 9/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 45 of 81

Similar Sites

Similarity Rank

twitter.com myspace.com youtube.com thefacebook.com linkedin.com

hi5.com friendster.com google.com bebo.com livingsocial.com

See More Similar Sites

Mobile Apps http://www.similarweb.com/website/facebook.com 10/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 46 of 81

GOOGLE PLAY STORE

Facebook WhatsApp Instagram Messenger WhatsApp Messenger Wallpaper

FACEBOOK WHATSAPP INSTAGRAM MESSENGER WHATSAPP MESSENGER WALLPAPER

Facebook WhatsApp Inc. Instagram Facebook WhatsApp Inc.

Android FREE Android FREE Android FREE Android FREE Android FREE 4 4.4 4.5 3.9 3.9

16 MORE APPS

APP STORE

Facebook Instagram Facebook WhatsApp Facebook Pages Messenger Messenger Manager

FACEBOOK INSTAGRAM FACEBOOK WHATSAPP FACEBOOK MESSENGER MESSENGER PAGES

Facebook, Inc. Instagram, Inc. Facebook, Inc. WhatsApp Inc. FMacAebNooAk, GIncE. R

iOS FREE iOS FREE iOS FREE iOS FREE iOS FREE http://www.similarweb.com/website/facebook.com 11/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb iOS FREE CaseiOS 1:15-cv-00662-TSEFREE iOS DocumentFREE 66-10 iOFiledS 05/29/15FREE Page i47OS of 81 FREE 3.5 4.5 3 4.5 3.5

18 MORE APPS

Get Mobile Analytics in PRO

Get More with SimilarWeb PRO

 Benchmark yourself against your main

competitors  Peek into the hidden marketing strategies of your

competitors, across industries and countries  Keyword research made easy and based on actual

traffic statistics  Discover new opportunities while reducing risk by learning from your competitor's mistakes

"SimilarWeb Pro has quickly become a go-to tool in Travelocity's marketing, planning and analytics toolkit." Start the Free Demo Now Chyan Phang, Director, Hotels | Travelocity North America

http://www.similarweb.com/website/facebook.com 12/13 5/24/2015 Facebook.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 48 of 81

Our Products 

Resources 

Company  Our Offices 

See Plans and Pricing     

http://www.similarweb.com/website/facebook.com 13/13 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 49 of 81

Exhibit P: Google, Similar Web

5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 50 of 81 Sign In   Enter any website to get started 

Google.com  Download PDF Log in

Search the world's information, including webpages, images, videos and more. Google has… Last update: 30 Apr 2015 

Our Products O R P

+ ADD COMPETITORS B

Traffic Overview E Resources  W R A L I Company  M I S

Y R T

http://www.similarweb.com/website/google.com 1/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 51 of 81

SimilarWeb Rank

2 = 1 = 1 = Global Rank In United States Internet and Telecom > S… edit category

Monthly Visits Select Date Range  Engagement On Desktop, in last 6 months On Desktop, in April, 2015

Estimated Data Is this your site?  25B Estimated Visits 16.2B

20B  Time On Site 00:15:32

15B  Page Views 12.89 10B  5B Bounce Rate 23.28%

Nov '14 Dec '14 Jan '15 Feb '15 Mar '15 Apr '15

Traffic to Subdomains Traffic Sources On Desktop, in last 3 months google.com 35.91%

68.14% mail.google.com 29.16%

accounts.goo... 11.25%

docs.google.com 5.83% 18.26% 10.25% 2.76% 0.45% 0.15%

Upgrade to See All Subdomains     Direct Referrals Search Social Mail Display

http://www.similarweb.com/website/google.com 2/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 52 of 81 Geography

41.99% of total Google.com desktop traffic in last 3 months came from: United States

Leading Countries United States 41.99%

India 4.28%

United Kingdom 3.28%

Brazil 3.24%

France 2.82%

See Where Remaining 44% Of the Traffic is Coming From

http://www.similarweb.com/website/google.com 3/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 53 of 81

Referring Sites

18.26% of total Google.com desktop traffic in the last 3 months came from referrals

Top Referring Sites  Top Destination Sites Gmail.com No destination sites

Symbaloo.com

Ighome.com 

Search.tb.ask.com

Home.tb.ask.com

Feedly.com

Forum.xda-developers.com

Pushbullet.com

Search.webssearches.com

Twitch.tv

See 40% More Of Referring Traffic

http://www.similarweb.com/website/google.com 4/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 54 of 81

Search Traffic

10.25% of total Google.com desktop traffic in last 3 months is search

99.67% 0.33% Organic Searches Paid Search (Google Only)

Organic Keywords: Paid Keywords:

Gmail Gmail Search Engines Google Google Play

Traductor Play Store

Google Drive Google Drive

Google Translate Google Analytics

d te Gmail.com e o h g x r Google l a c n e e g o ic r i h o h a B d t a d e n o Y n S a O G y Y Translate S Google Chrome http://www.similarweb.com/website/google.com 5/13 d te e o h g x r l a c n e e g o ic r i h o h a B d t a d e n 5/24/2015 o Y Googlen.coSm Traffic Statistics bay SimilarWOeb G y Y Translate Case 1:15-cv-00662-TSE DocumentS 66-10 Filed 05/29/15 GPageoogle C55hr oofm e81

Google Analytics Gmail.com

Analytics Analytics

Google Play Chrome

Get All Keywords in PRO Get All Keywords in PRO

http://www.similarweb.com/website/google.com 6/13 Social 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 56 of 81 Social

2.76% of total Google.com desktop traffic in last 3 months is social

Youtube

56.01%

Facebook

28.67%

5.30%

Twitter

2.45%

Vk.com

1.29%

See More Social Traffic http://www.similarweb.com/website/google.com 7/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 57 of 81

Display Advertising

0.15% of Google.com desktop traffic came from display ads

Top Publishers Top Ad Networks

Youtube.com

Google.com.br

Google.com.tr

Google.co.in

Google Display Propeller Ads Facebook.com Network Adf.ly Adcash.com sh.st Media Other

Google.com.ua

Google.co.ve

Google.com.mx

Google.fr See what the ads look like

Google.ru SHOW THE ADS

Get All Ad Display Networks in PRO

http://www.similarweb.com/website/google.com 8/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 58 of 81

Audience Interests

Categories Users who visited Google.com also visited the following website categories

Internet And Telecom > Arts And Entertainment > Internet And Telecom > Shopping > General Social Network TV And Video Email Merchandise

Also visited websites Users who visited Google.com also visited the following websites Topics Topics cloud generated from also visited websites Facebook.com Youtube.com

Reddit.com Gmail.com

Twitter.com Netflix.com

Amazon.com Search.ask.com

En.wikipedia.org Mystartsearch.com

See All Websites in PRO

http://www.similarweb.com/website/google.com 9/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 59 of 81

Similar Sites

Similarity Rank

yahoo.com ask.com msn.com altavista.com bing.com

youtube.com facebook.com givemebackmyg… ninja.com dogpile.com

See More Similar Sites

Mobile Apps http://www.similarweb.com/website/google.com 10/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 60 of 81

GOOGLE PLAY STORE

YouTube Maps Google Play Google Translate Chrome Browser services - Google

YOUTUBE MAPS GOOGLE PLAY GOOGLE CHROME SERVICES TRANSLATE BROWSER -

Google Inc. Google Inc. Google Inc. Google Inc. GoOogOle IGncL. E

Android FREE Android FREE Android FREE Android FREE Android FREE 4.1 4.3 3.7 4.3 4.2

134 MORE APPS

APP STORE

Google Google Earth YouTube Google Maps Gmail - email from Google

GOOGLE GOOGLE EARTH YOUTUBE GOOGLE MAPS GMAIL - EMAIL FROM GOOGLE

Google, Inc. Google, Inc. Google, Inc. Google, Inc. Google, Inc.

iOS FREE iOS FREE iOS FREE iOS FREE iOS FREE http://www.similarweb.com/website/google.com 11/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb iOS FREE CaseiOS 1:15-cv-00662-TSEFREE iOS DocumentFREE 66-10 iOFiledS 05/29/15FREE Page i61OS of 81 FREE 3.5 3.5 2.5 4.5 4

45 MORE APPS

Get Mobile Analytics in PRO

Get More with SimilarWeb PRO

 Benchmark yourself against your main

competitors  Peek into the hidden marketing strategies of your

competitors, across industries and countries  Keyword research made easy and based on actual

traffic statistics  Discover new opportunities while reducing risk by learning from your competitor's mistakes

"SimilarWeb Pro has quickly become a go-to tool in Travelocity's marketing, planning and analytics toolkit." Start the Free Demo Now Chyan Phang, Director, Hotels | Travelocity North America

http://www.similarweb.com/website/google.com 12/13 5/24/2015 Google.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 62 of 81

Our Products 

Resources 

Company  Our Offices 

See Plans and Pricing     

http://www.similarweb.com/website/google.com 13/13 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 63 of 81

Exhibit Q: Zeitgeist 2012 Google 5/24/2015 Zeitgeist 2012 – Google Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 64 of 81

Zeitgeist 2012

1.2 trillion searches. 146 languages. WHAT DID THE WORLD SEARCH FOR IN 2012?

Watch the Year In Review

See search trends from around the world. Select a country

2012 Search Trends The World

http://www.google.com/zeitgeist/2012/#theworld 1/4 5/24/2015 Zeitgeist 2012 – Google Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 65 of 81 Searches

Images

Athletes

Events

People Trending Trending Trending Feature Films Searches Images Athletes TV Shows 1. Whitney Houston 1. One Direction 1. Jeremy Lin Performing Artists 2. Gangnam Style 2. Selena Gomez 2. Michael Phelps 3. Hurricane Sandy 3. iPhone 5 3. Peyton Manning Consumer View Full List View Full List View Full List Electronics

Airlines

Google+ Hashtags

Trending

Search queries with the highest Trending Trending Trending amount of traffic Events People Feature Films over a sustained period in 2012 as 1. Hurricane Sandy 1. Whitney Houston 1. The Hunger Ga… 2. Kate Middleton P… 2. Kate Middleton 2. Skyfall compared to 2011. 3. Olympics 2012 3. Amanda Todd 3. Prometheus View Full List View Full List View Full List Most Searched

Search queries with the largest volume of http://www.google.com/zeitgeist/2012/#theworld 2/4 5/24/2015 Zeitgeist 2012 – Google volume of Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 66 of 81 searches.

Download the lists Trending Trending Trending TV Shows Performing Artists Consumer Electronics 1. BBB12 1. Whitney Houston 1. iPad 3 2. Avenida Brasil 2. Michael Clarke D… 2. Samsung Galaxy… 3. Here Comes Ho… 3. One Direction 3. iPad Mini View Full List View Full List View Full List

Trending Trending Trending Airlines Google+ Hashtags Videos 1. Southwest Airlines 1. #SOPA 1. Gangnam Style 2. United Airlines 2. #Awesome 2. Somebody That I… 3. American Airlines 3. #Sandy 3. KONY 2012 View Full List View Full List View Full List

http://www.google.com/zeitgeist/2012/#theworld 3/4 5/24/2015 Zeitgeist 2012 – Google Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 67 of 81

About Zeitgeist

2012 was a year of big moments, from global games to historical elections and everything in between. With this site, we've analyzed over one trillion queries to showcase what the world searched for.

How We Did This About The Site Discover More Find Your Trends

We studied an aggregation of over one trillion searches (or queries) that people typed into Google Search this year. We used data from multiple sources, including Google Trends and internal data tools. We filtered out spam and repeat queries to build lists that best reflect the spirit of 2012.

Trending The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011.

Most Searched The "most searched" queries are the most popular terms for 2012—ranked in order of the queries with the largest volume of searches.

Privacy & Security All the searches we studied are anonymous. No personal information was used.

http://www.google.com/zeitgeist/2012/#theworld 4/4 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 68 of 81

Exhibit R: Youtube, Similar Web 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 69 of 81 Sign In   Enter any website to get started 

Youtube.com  Share your videos with friends, family, and the world Download PDF Log in

Last update: 30 Apr 2015 

Our Products O R P

+ ADD COMPETITORS B

Traffic Overview E Resources  W R A L I Company  M I S

Y R T

http://www.similarweb.com/website/youtube.com 1/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 70 of 81

SimilarWeb Rank

3 = 3 = 1 = Global Rank In United States Arts and Entertainment >… edit category

Monthly Visits Select Date Range  Engagement On Desktop, in last 6 months On Desktop, in April, 2015

Estimated Data Is this your site?  20B Estimated Visits 14.6B

15B  Time On Site 00:20:04

10B  Page Views 10.10

5B  Bounce Rate 26.28%

Nov '14 Dec '14 Jan '15 Feb '15 Mar '15 Apr '15

Traffic to Subdomains Traffic Sources On Desktop, in last 3 months youtube.com 91.74%

43.85% accounts.you... 8.22%

m.youtube.com 0.01% 21.21% 17.29% img.youtube.com 0.01% 8.06% 9.52% 0.07%

Upgrade to See All Subdomains     Direct Referrals Search Social Mail Display

http://www.similarweb.com/website/youtube.com 2/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 71 of 81 Geography

21.5% of total Youtube.com desktop traffic in last 3 months came from: United States

Leading Countries United States 21.50%

Brazil 5.03%

United Kingdom 4.42%

India 3.76%

France 3.65%

See Where Remaining 62% Of the Traffic is Coming From

http://www.similarweb.com/website/youtube.com 3/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 72 of 81

Referring Sites

17.29% of total Youtube.com desktop traffic in the last 3 months came from referrals

Top Referring Sites  Top Destination Sites Home.tb.ask.com No destination sites

Search.tb.ask.com

Search.webssearches.com 

Twitch.tv

S3-eu-west-1.amazonaw...

Tumblr.com

Imgur.com

Buzzfeed.com

Linkeyproject.com

Ok.ru

See 71% More Of Referring Traffic

http://www.similarweb.com/website/youtube.com 4/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 73 of 81

Search Traffic

21.21% of total Youtube.com desktop traffic in last 3 months is search

99.95% 0.05% Organic Searches Paid Search (Google Only)

Organic Keywords: Paid Keywords:

Youtube Youtube Search Engines You Tube You Tube

Ютуб Youtube Kids

You Carnaval 2015

Ютюб Lip Sync Battle

d c e s t h i h r Yutube le a o x c Yutube c e M r e g ic r o h o a h d a t d e a n e o n S Y a S O G y Y Yotube S Super Bowl Commercials http://www.similarweb.com/website/youtube.com 5/13 d c e s t h i h r le a o x c c e M r e g ic r o h o a h d a t d e a n e 5/24/2015 o n S Youtube.cYom Traffica Statistics byS SimilarWOeb G y Y Yotube Case 1:15-cv-00662-TSES Document 66-10 Filed 05/29/15 SPageuper B 74owl ofCo m81mercials

Youtube Videos ﻳﻭﺗﻳﻭﺏ

Youtube.com Super Bowl Commercials...

ようつべ Google

Get All Keywords in PRO Get All Keywords in PRO

http://www.similarweb.com/website/youtube.com 6/13 Social 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 75 of 81 Social

8.06% of total Youtube.com desktop traffic in last 3 months is social

Facebook

55.75%

31.29%

Twitter

6.05%

Vk.com

2.55%

Google Plus

1.93%

See More Social Traffic http://www.similarweb.com/website/youtube.com 7/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 76 of 81

Display Advertising

0.07% of Youtube.com desktop traffic came from display ads

Top Publishers Top Ad Networks

Google.es

Google.pl

Facebook.com

Google.de

Google Display Propeller Ads Google.com Network Adf.ly Adcash.com youradexchange.com Media Other

Google.com.vn

Google.com.ua

Friv.com

Google.com.mx See what the ads look like

Google.ca SHOW THE ADS

Get All Ad Display Networks in PRO

http://www.similarweb.com/website/youtube.com 8/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 77 of 81

Audience Interests

Categories Users who visited Youtube.com also visited the following website categories

Internet And Telecom > Internet And Telecom > Games > Video Games Arts And Entertainment > Social Network Search Engine TV And Video

Also visited websites Users who visited Youtube.com also visited the following websites Topics Topics cloud generated from also visited websites Facebook.com Reddit.com

Twitch.tv Vk.com

Twitter.com Google.com

Netflix.com Mystartsearch.com

Mail.google.com Search.ask.com

See All Websites in PRO

http://www.similarweb.com/website/youtube.com 9/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 78 of 81

Similar Sites

Similarity Rank

facebook.com metacafe.com dailymotion.com video.google.com vimeo.com

veoh.com hulu.com liveleak.com video.yahoo.com videosift.com

See More Similar Sites

Mobile Apps http://www.similarweb.com/website/youtube.com 10/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 79 of 81

GOOGLE PLAY STORE

YouTube YouTube Remote

YOUTUBE YOUTUBE REMOTE

Google Inc. Google Inc.

Android FREE Android FREE 4.1 4.1

APP STORE

YouTube YouTube Capture

YOUTUBE YOUTUBE CAPTURE

Google, Inc. Google, Inc.

iOS FREE iOS FREE 2.5 4 http://www.similarweb.com/website/youtube.com 11/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 80 of 81

Get Mobile Analytics in PRO

Get More with SimilarWeb PRO

 Benchmark yourself against your main competitors

 Peek into the hidden marketing strategies of your competitors, across industries and countries  Keyword research made easy and based on actual

traffic statistics  Discover new opportunities while reducing risk by

learning from your competitor's mistakes

"SimilarWeb Pro has quickly become a go-to tool in Travelocity's marketing, planning and analytics toolkit." Start the Free Demo Now Chyan Phang, Director, Hotels | Travelocity North America

http://www.similarweb.com/website/youtube.com 12/13 5/24/2015 Youtube.com Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 81 of 81

Our Products 

Resources 

Company  Our Offices 

See Plans and Pricing     

http://www.similarweb.com/website/youtube.com 13/13