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API - Use Similarweb's Data with Any Product 5/24/2015 Website Traffic & Mobile App Analytics | SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 1 of 81 Want more? API - Use SimilarWeb's Data with any product Stream our data into your existing products and technologies. Add it to the tools you're already using like Salesforce, Marketo, Excel and more. Sort your databases using tens of traffic and engagement factors. Start Hacking http://www.similarweb.com/ 3/5 5/24/2015 Website Traffic & Mobile App Analytics | SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 2 of 81 Analyze any website with the SimilarWeb extension Bring the power of SimilarWeb insights directly to your browser toolbar! The SimilarWeb extension instantly reveals site analytics data, including traffic and engagement stats with a single click. Available on Chrome, Firefox, Opera, and Safari. Add to Browser Our Products Resources http://www.similarweb.com/ 4/5 5/24/2015 Website Traffic & Mobile App Analytics | SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 3 of 81 Company Our Offices See Plans and Pricing Category Index Country Index Privacy Policy Terms of Use Verify Your Website © SimilarWeb LTD 2014 All Rights Reserved http://www.similarweb.com/ 5/5 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 4 of 81 Exhibit M: Wikimedia, Similar Web 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 5 of 81 Sign In Enter any website to get started Wikipedia.org Download PDF Log in A free encyclopedia with millions of articles contributed collaboratively using Wiki software… Last update: 30 Apr 2015 Our Products O R P + ADD COMPETITORS B Traffic Overview E Resources W R A L I Company M I S Y R T http://www.similarweb.com/website/wikipedia.org 1/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 6 of 81 SimilarWeb Rank 7 = 11 1 = Global Rank In United States Reference > Dictionaries … edit category Monthly Visits Select Date Range Engagement On Desktop, in last 6 months On Desktop, in April, 2015 Estimated Data Is this your site? 4B Estimated Visits 2.7B 3B Time On Site 00:04:40 2B Page Views 3.30 1B Bounce Rate 54.08% 0 Nov '14 Dec '14 Jan '15 Feb '15 Mar '15 Apr '15 Traffic to Subdomains Traffic Sources On Desktop, in last 3 months en.wikipedia... 49.86% 84.30% es.wikipedia... 8.42% ru.wikipedia... 7.94% fr.wikipedia... 5.11% 6.85% 5.75% 2.95% 0.12% 0.03% Upgrade to See All Subdomains Direct Referrals Search Social Mail Display http://www.similarweb.com/website/wikipedia.org 2/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 7 of 81 Geography 23.89% of total Wikipedia.org desktop traffic in last 3 months came from: United States Leading Countries United States 23.89% Russia 5.24% United Kingdom 5.20% Germany 4.58% France 4.26% See Where Remaining 57% Of the Traffic is Coming From http://www.similarweb.com/website/wikipedia.org 3/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 8 of 81 Referring Sites 5.75% of total Wikipedia.org desktop traffic in the last 3 months came from referrals Top Referring Sites Top Destination Sites Search.tb.ask.com Upload.wikim... Search.webssearches.com Exitmonetiza... Imgur.com Imdb.com News.ycombinator.com Commons.wiki... Pikabu.ru Youradexchan... Lurkmore.to Youtube.com Cracked.com Stamplive.com Searches.uninstallmas... Jmpdirect01.com Geektimes.ru Omnaling.com Habrahabr.ru Adcash.com See 76% More See 55% More Of Referring Traffic Of Destination Traffic http://www.similarweb.com/website/wikipedia.org 4/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 9 of 81 Search Traffic 84.3% of total Wikipedia.org desktop traffic in last 3 months is search 100% Organic Searches Organic Keywords: Paid Keywords: Wikipedia NO PAID KEYWORDS Search Engines Facebook Better Call Saul Alessandro Volta Google d e t h r Wiki le x o a c g e r n e g o ic i h o d h a B t n a d e o a Y n S O G Y y Википедия S http://www.similarweb.com/website/wikipedia.org 5/13 d e t h r le x o a c g e r n e g o ic i h o d h a B t n a d e 5/24/2015 o a WikipediaY.org Trafnfic SStatistics by SimilarWO eb G Y y Википедия Case 1:15-cv-00662-TSE Document S 66-10 Filed 05/29/15 Page 10 of 81 House Of Cards Stephen Hawking Emmy Noether Get All Keywords in PRO http://www.similarweb.com/website/wikipedia.org 6/13 Social 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 11 of 81 Social 2.95% of total Wikipedia.org desktop traffic in last 3 months is social Reddit 63.70% Facebook 18.49% Youtube 3.47% Wikia 2.92% Vk.com 2.65% See More Social Traffic http://www.similarweb.com/website/wikipedia.org 7/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 12 of 81 Display Advertising 0.03% of Wikipedia.org desktop traffic came from display ads Top Publishers Top Ad Networks Hukd.mydealz.de News.google.de Deutschland.wirdfit.de Href.li Propeller Ads Youtube.com Adcash.com youradexchange.com Adf.ly Media Misc Ads Other Shortnews.de Tabelog.us Facebook.com Youtube-mp3.org See what the ads look like Musicas-anime.com SHOW THE ADS Get All Ad Display Networks in PRO http://www.similarweb.com/website/wikipedia.org 8/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 13 of 81 Audience Interests Categories Users who visited Wikipedia.org also visited the following website categories Internet And Telecom > Arts And Entertainment Reference > Ask An Expert Internet And Telecom > Search Engine Social Network Also visited websites Users who visited Wikipedia.org also visited the following websites Topics Topics cloud generated from also visited websites Encrypted.google.com Bing.com Eksisozluk.com Answers.yahoo.com Reddit.com Imdb.com Boards.4chan.org Search.disconnect.me Zhihu.com Raterhub.com See All Websites in PRO http://www.similarweb.com/website/wikipedia.org 9/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 14 of 81 Similar Sites Similarity Rank britannica.com encyclopedia.com answers.com dictionary.refere... imdb.com youtube.com wiktionary.org wikimedia.org infoplease.com merriam-webste… See More Similar Sites Mobile Apps http://www.similarweb.com/website/wikipedia.org 10/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 15 of 81 GOOGLE PLAY STORE Wikipedia Wikipedia Beta Wiktionary Wikimedia Commons WIKIPEDIA WIKIPEDIA BETA WIKTIONARY WIKIMEDIA COMMONS Wikimedia Foundation Wikimedia Foundation Wikimedia Foundation Wikimedia Foundation Android FREE Android FREE Android FREE Android FREE 4.4 4.4 4 4.1 APP STORE Wikipedia Mobile translatewiki.net WIKIPEDIA TRANSLATEWIKI MOBILE .NET Wikimedia Foundation Wikimedia Foundation iOS FREE iOS FREE 3 0 http://www.similarweb.com/website/wikipedia.org 11/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 16 of 81 Get Mobile Analytics in PRO Get More with SimilarWeb PRO Benchmark yourself against your main competitors Peek into the hidden marketing strategies of your competitors, across industries and countries Keyword research made easy and based on actual traffic statistics Discover new opportunities while reducing risk by learning from your competitor's mistakes "SimilarWeb Pro has quickly become a go-to tool in Travelocity's marketing, planning and analytics toolkit." Start the Free Demo Now Chyan Phang, Director, Hotels | Travelocity North America http://www.similarweb.com/website/wikipedia.org 12/13 5/24/2015 Wikipedia.org Traffic Statistics by SimilarWeb Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 17 of 81 Our Products Resources Company Our Offices See Plans and Pricing Category Index Country Index Privacy Policy Terms of Use Verify Your Website © SimilarWeb LTD 2014 All Rights Reserved http://www.similarweb.com/website/wikipedia.org 13/13 Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 18 of 81 Exhibit N: Wikimedia Report Card 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 19 of 81 Wikimedia Report Card May 2015 Graphs Core Secondary 24.80 Wikimedia Projects Reach by Region (comScore) Mar 14 — Mar 15 ­12.37% Feb 15 — Mar 15 2.06% World China Europe India Latin America Middle East/Africa North America Asia Pacific https://reportcard.wmflabs.org/#secondary­graphs­tab 1/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 20 of 81 ) % ( 50 h c a e 45 R 40 35 30 25 20 15 10 5 2008 2009 2010 2011 2012 2013 Raw Data /data/datafiles/rc/rc_comscore_region_reach.csv View Data as Table https://reportcard.wmflabs.org/#secondary­graphs­tab 2/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 21 of 81 25.79 Million Commons Binaries (log scale) Mar 14 — Mar 15 23.84% Feb 15 — Mar 15 1.60% Total jpg png svg ogg gif tif pdf djvu ogv mid https://reportcard.wmflabs.org/#secondary­graphs­tab 3/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 22 of 81 ) g o 20M l ( s e l i 9M F f o 5M r e b m u N 1M 600K 200K 70K 30K 8K 4K 3K Apr Jul Oct 2013 Apr Jul Oct 2014 Apr Raw Data /data/datafiles/rc/rc_binary_files.csv View Data as Table https://reportcard.wmflabs.org/#secondary­graphs­tab 4/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 23 of 81 36.47 Million Wikipedia Articles Mar 14 — Mar 15 13.49% Feb 15 — Mar 15 0.89% Total English German French Dutch Italian Polish Spanish https://reportcard.wmflabs.org/#secondary­graphs­tab 5/16 5/24/2015 Limn Case 1:15-cv-00662-TSE Document 66-10 Filed 05/29/15 Page 24 of 81 40M s e l c i t 30M r A f o r e b m u N 10M 9M 8M 6M 5M 4M 2M 1M 900K 800K Apr Jul Oct 2013 Apr Jul Oct 2014 Apr (Page counts / Editor counts) are not final yet.
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