The Internet Marketing Academy Internet Marketing
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2
Internet Marketing © 2011 The Internet Marketing Academy & Ventus Publishing ApS ISBN 978-87-7681-815-9
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3 Internet Marketing Contents
Contents
Preface 6
1 Introduction 8 1.1 What is Marketing? 8 1.2 Old vs. New Rules of Marketing 10
2 The Five Ps of Internet Marketing 13 2.2 Product 14 2.3 People 16 2.4 Price 17 2.5 Place 20 2.6 Promotion 22
3 Website 101 – Your Front Line of Internet Marketing 24 3.1 Introduction 24 3.2 Design Basics 24
4 Basic Search Engine Optimization (SEO) 28 4.1 Introduction 28 4.2 Understanding Keywords 29