FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP 2009 2009 Livia Lancelot 2008 Women’s Motocross World Champion
2>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 triad perfect Motocross the - and WMX Women equal Youthstream, from marketing to television activities as well as logistic (more than 90 people are employed in this area) and event and organization for atotalofmorethan450people involvedineachevent. area) this in employed are people 90 than (more logistic as well as activities television to marketing from The company runs all its activities with a world-class management team of professionals that covers all business aspects and in Monaco-Montecarlo is office includes theTelevision, branch Marketingand Footballdepartments. a but Portugal in located are headquarters Youthstream Championship. European SuperMoto UEM the and Nations the European of Championship, Motocross World UEM the Snowcross Championship, European FIM Motocross UEM the Nations, of SuperMoto FIM the Championship, World SuperMoto the FIM Championship, World Motocross Junior FIM FIM the the Cup, World MX1/MX2/MX3, Motocross Veteran’s Championships FIM the World Nations, of Motocross Motocross FIM prestigious the manages also company the (WMX), Women’sChampionship WorldFIM the beyond racing; offroad motorcycle into deeper Youthstream’seven goes activity efficient marketing,PRandcommunicationprograms,fora perfect overallorganization. Youthstream’s high level of professionalism in sports business and supports the FIM Women’s World Championship with coming MotoGP,as such areas matches many staff from expert The football. and professionals Motocross SuperMoto, Supercross, Formula1, sports by composed enterprise international an is Youthstream 90s. late the in Championships World Supercross and Motocross FIM the of development significant the include Motocross in achievements Luongo’s The companywasfoundedbyGiuseppeLuongo who istheYouthstream President presentation
Motocross3< The 2009 FIM Motocross Women’s World Championship The 2008 season has seen the first ever FIM Women’s World Championship become a part of the MX1/MX2 FIM Motocross World Championship series. The five round campaign was created in response to the popularity and increasing interest in the Women’s World Cup that was run for three years from 2005 to 2007 included. The new FIM World Championship was a step forward for the original female competition which was extended from three to five rounds. In 2009 there will be a total of 7 rounds making it an even better Championship. At each round the women race two motos at the length of 20 minutes and 2 laps duration. The championship employs the MX2 technical rules and it sees the majority of participants onboard 250cc four-stroke machinery. In 2009 the 7 round long WMX series will benefit of a strong television coverage as the second heat will be broadcast live worldwide. The racing schedule will be slightly modified for a more spectator appealing program: heat one will be raced on Saturday with the drama of the final heat to take place on Sunday. By definition motocross is a closed circuit, off-road motorsport that takes place on a natural track consisting of man-made obstacles and jumps; the layout itself also makes use of the landscape for terrain, elevation changes and distinctive features. 4>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 world championship
7 different countries with 40 Title challengers on board the can deliver. A lot more is to be discovered throughout the machines from leading manufacturers, who continuously 2009 season which will be made of 7 rounds in 7 different developtheir prototypes. countries with 40 Title challengers onboard the machines from leading manufacturers using the Women’s experience Motocross also on the track to further develop their products. The paddock is means technology a mobile village with lots of luxury mobile homes in the likes of branded hospitalities and workshops guarding the secrets The FIM Women’s Motocross World Championship offers of the bikes. A walk in the paddock is always an amazing an exclusive combination of excitement, glamour and fervid experience. Motocross dramatically increased its appeal competition. The WMX circus carries the typical aspects of inside the motorsport business reaching other important the motorcycle racing people/paddock having its own life style, specialties such as the World Superbike Championship (SBK) color and attitude. Moreover the women’s presence adds and the World Rally Championship (WRC) in terms of TV that sophisticate bit that mixes fashion and speed. Women’s audience and spectators figures with a forecast of over than Motocross looks like a parallel world found in one’s dreams one billion TV spectators for the 2009 season. Other than but it is reality. A paddock can be built in a day and dismantled improving the already established activities on the European, even quicker. In between these two actions there is the race American and African Markets Youthstream is exploring new weekend. The charm and character of the competitors, the sceneries and markets with an open eye on the Far East. fascinating paddock life together with the excitement of racing make Women’s Motocross look like a wonder. Each The results of Youthstream’s efforts are reflected in the race is a package of dreams with 20 minutes plus 2 laps of increase of the TV audience for each venue and in the breathtaking action. Each moto is a show fans cannot miss. crowd attendance which is increasing by a minimum of 20% They can either come to the venue and witness the race, in the every year. New partners and sponsors are now supporting “traditional way”, or experience the action through modern Youthstream (Red Bull and Hyundai Heavy Industries) with new media. Radio, television and brand new internet streaming important prospects under discussion for the 2009 season. are means of spreading the sport to millions of fans all over The media coverage is provided by professional journalists the world. Huge audiences watch the races on TV: almost 700 and dedicated Press Officers and it includes more than 100 million viewers turn the television on just for the Motocross. journalists at each round resulting in over than 30.000 Packed starts, dramatic battles on track, impressive slides, reports over the season and 3.5 million unique visitors on the
wheelies and crashes are just a taste of what Motocross official website: www.motocrossMX1.com. Motocross FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 5< Research carried out during the season with spectators at the circuits and television viewers around the world has shown that the main values associated with the FIM Women’s Motocross World Championship are:
n Excitement
n Action
n Extreme
n Bravery & Skill
n Youth
n Competitiveness
n International 6>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 sponsorship
Motocross is a perfect platform for sponsorship The FIM Women’s Motocross 3) co-marketing activities with present partners / sponsors World Championship is a perfect 4) hospitality and PR activities on site with possibility to platform to activate sponsorship use exclusive hospitality to receive special guests trough different activities such as: (see RED BULL Energy Station used this year at all Grand Prix). 1) trackside signage for brand awareness activities (more than one billion TV spectators worldwide) Source : 2008 Youthstream spectators survey at 2) products showcase at the Grand Prix events where an Grand Prix of Spain, Europe, Italy and Motocross of Nations. average of 30.000 spectators attend each event on the week-end, see demography here below:
n 68% of viewers are between 15 and 39 years-of-age n 67% of Motocross viewers are male n 33% of Motocross viewers are female n 11% is the average number of races watched by each Motocross viewer during the season n 62% of viewers and spectators perceive Motocross sponsors to be “dynamic” and “innovative” n 34% of Motocross viewers are single Motocross
FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 7< More than 845 million people tuned in to watch Motocross on television in 2008
n 959 hours of Motocross coverage were broadcast in 2008
n 62 countries received Motocross coverage live from the circuit during the 2008 season
n 135 countries in total were reached by the motocross TV signal in 2008 8>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 The FIM Motocross WorldThe FIMMotocross Championship feed directfrom thecircuits. live the receiving countries those of 62 with countries, 135 reached Championship World of Motocross Motocross the RedBull of Televisioncoverage and Nations. championship round 15 the of race each watching viewers million 52 of average an with season, 2008 the of the of extent the emphasising championship, the of worldwide interest coverage in the premier off-road motorcycle racing receiving series. More than 845 million countries people tuned into Motocross during the of course number the did as seasons, previous to increased compared coverage TV the of values media equivalent The excitement. record-breaking and controversy of moments racing, quality high with filled was Nations of Motocross RedBull and Championship World Motocross FIM the season, 2008 the of Prix Grand 16 the all For Televisiondistribution reached amassive televisionaudience reached in 2008, with more than845million in 2008,withmore viewers worldwide Television Distribution Television
Television9< Main TV Broadcasters
Albania, Algeria, Antigua, Argentina, Armenia, Australia, Austria, Bahamas, Bahrain, Barbados, Barbuda, Belarus, Belgium, Belize, Bolivia, Bosnia, Brazil, British Virgin Islands, Bulgaria, Cayman Islands, Chad, Chile, Columbia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, El Salvador, Egypt, Estonia, Falkland Island, French Guyana, Finland, France, French speaking Africa, French overseas departments and territories, Germany, Ghana, Greece, Grenada, Guadaloupe, Guatemala, Guyana, Haiti, Honduras, Holland, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kuwait, Latvia, Lithuania, Lebanon, Lesotho, Libya, Luxembourg, Malta, Macedonia, Malaysia, Malta, Martinique, Mauritania, Mauritius, Mexico, Moldova, Montserrat, Morocco, Myanmar, Namibia, Netherlands Antilles, New Zealand, Nicaragua, Nigeria, Norway, Oman, Palestine, Panama, Paraguay, Philippine, Peru, Poland, Portugal, Qatar, Romania, Russia, Saudi-Arabia, Serbia, Slovak Republic, Slovenia, Spain, Singapore, Senegal, Somalia, South Africa, St Christopher & Nevis, St lucia, St Marten, St Vincent & the Grenadines, Sudan, Suriname, Syria, Sweden, Switzerland, Thailand, Trinidad & Tobago, Tunisia, Turkey, Turks and Caicos Islands, United Arab Emirates, United Kingdom, Ukraine, Uruguay, USA, Venezuela, West African countries, Yemen. MX1 10>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 Television Distribution Television
11< Television 12>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 and videodistribution ingeneral. television via audiences of variety enormous an reaches Motocross that ensures broadcasting of quality and level This each after round. week the in distributed and produced is package highlights minute 52 a while MotocrossMX1.com, and TV Action fromeachdayoftheevent isdistributedbythemajornewsagenciesandalsoviaYoutube, Freecaster. As wellaslivefootage,othertelevision packagesareproducedduringthecourseofseason. via EBUsatellitearoundtheworld. Extensive coverage from every viewpoint on the circuit is transmitted 150 professionalsateveryracetrack. by two dedicated outside broadcast units, manned by a team of over met is happens it as racing quality top for demand global huge The Profile Viewer evolution of Motocross hasledtoa evolution ofMotocross complete packageoftelevisionand In the last three years,thehuge In thelastthree the perfect opportunity forfans, opportunity the perfect toprovide ventures commercial spectators andsponsors Viewer Profile Viewer
13< Viewers More Media in Women’s Motocross
14>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 ie rcie, ulfig ae, ae, hminhp standings, practices, statistics), live timing andlotsofvideofeatures. Thereisalso Championship (free races, kind races, qualifying any practices, of time results content, technical as such more, much and Championship the on info latest the reports, race previews, race news, are there English; in are contents site’s The 183.5 millionhits. and visitors million 3.5 website: official the on surfing visitors of number the as much as growing is series WMX the in interest The Championship, www.motocrossMX1.com. World Motocross Women’s FIM the of site official the with starts and longer getting is Women’sMotocross to dedicated websites of is actually hosting more and more Women’s Motocross news; the list magazines, radio and internet media covering the sport. The internet Women’s Motocross is not only on TV. There are plenty of newspapers, Media Other in Women’s Motocross More Media More ebr o te nentoa pes e eet hl lcl media local while come ingroups ofabout50members. 100 event of per average press international an the with of members round each at work media permanent dedicated other many and cameramen photographers, Reporters, of demand high information fromthemanyWMX fansworldwide. the matches that following media impressive an has round Each event. each on footage video streaming to access Other Media Other
15< Media www.motocrossMX1.com n 3.5 million visitors n 23.1 million page views n 183.5 million hits 16>MX1MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 www.motocross can alsobefollowed onlineon: The FIMWomen’s World Championship Motocross World MotocrossChampionshippageonMyspace.comfor the latestnews. Women’stheexcitinglookingunion.outCheckthisfor projects of coming out Recently the FIM Women’s World Championship partnered up with Myspace.com everyday’s life. World Women’s the in integrated fully now are computers and access make internet as audience fresh will charge new a welcome of to ready being series accessible more much a Championship free streaming internet The broadcaster online Freecaster.tv the (www.Freecaster.tv) willdeliverstrongemotionsthisseason. and Youthstream between partnership The series. has had live streaming on the internet which will be section extended also to the special WMX a Championship World Motocross plus FIM the 2005 Since timing. live to dedicated updated, regularly results and statistics are there and the UEM SuperMoto European Championship. For anyone fancying numbers UEM Nations the European of Motocross UEM the Championship, European Motocross Championship, FIM World Snowcross the FIM Championship, the Nations, World of SuperMoto SuperMoto FIM the Championship, World of Motocross FIM Motocross Junior FIM the Cup, Veteran’sWorld FIM Motocross the Nations, the MX1/MX2/MX3, Championships World Motocross WMX FIM FIM the features the also website The on tracks. the and news riders its Championships, latest the features and English in is webpage The .com MX1 Web
17< Internet Motocross Brand Values 18>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 Championship. While recognising the professionalism needed theprofessionalism Championship. Whilerecognising fun, all of which keeps the fans loyal to this powerful global fun, allofwhichkeepsthefansloyaltothispowerful to be a winner at this level, the sport isalsoseenasbeing to beawinneratthislevel,thesport the drama and excitement of this extremely battledWorldthe dramaandexcitementofthisextremely When asked,whatthesport’s aboveallis fansappreciate Ultimate Sport Ultimate Sport International International Professional Professional Competitive Source Sports Marketing Surveys Sporting Insights online surveys July2004 Sample1122 Insightsonline surveys Sporting Marketing Surveys Sports Source Extreme Extreme Exciting Cool Fun 0 10 20 ment” Delivering extreme excite- 30 entertainment brand. entertainment motocross brand values brand motocross 40 50 50% 51% 53% 60 60% 70 excitement extreme Delivering 68% 71% 73% 80 75%
Motocross19< 20>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 gross exposure*. gross * Source : Sports Marketing Surveys, gross figures based on 2008 projections from from basedon2008projections figures gross MarketingSurveys, : Sports * Source Youthstream’s TVdistributionlist. n n n n n n n andonmobiles. theinternet the press, television, through A loyalyoungdemographicisexposedtoMotocross Exposure Maximum broadcasts resulting in a gross mediaequivalency of inagross resulting broadcasts Sponsors with board packages receive apotential packages receive Sponsors withboard andpodiumsponsorsaccount for Board sponsorsachieveanexcellent Title byin-houseTVproduction. assured Quality TVexposure than More 952 3.5 million visitorsonwww.motocrossMX1.com hours oftelevisioninover130countries. 480.000 Maximum andDynamicworldwideexposure eventspectators 5.4% for sponsorssmallandlarge. 2.4% legibility for their brands within Motocross legibilityfortheirbrandswithinMotocross of the airtime and representing andrepresenting oftheairtime 25 134 million gross exposure*. milliongross million*. sponsorship 59 million
Motocross21< Partnership Opportunities 22>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 Partnership Opportunities
Partnership benefits: n Associate the common values of your brand with a sport proven to be seen as International and to represent Excitement, Competitiveness, Fun, and Professionalism.
n Quality exposure in global media assured by in-house TV production and distribution.
n Access to committed and young fans. 89% of Motocross fans claim they “definitely” or “possibly” would buy brands that sponsor their sport*.
n Proven hospitality opportunities at Exalting the value spectacular international events of the association
* Source : Sports Marketing Surveys, gross figures based on 2008 projections from Youthstream’s TV distribution list.
FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 23< Motocross 24>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 and withnewgoals comingthe2009FIMWomen’s Motocross World Championshipwillbeas excitingasever. up set already being standards these Women’sWith the enjoys. coverage WorldChampionship media healthy the via home from series the a unique tool to approach it directly.World a Each venue being will have top of quality facilities honors for the spectators the onsite while the chasing rest of Championship the fans can WMX follow the of Champion while the teams and moto the manufacturers are showing more interest in this each series directly linked to the female market and in offering part take to on going live are go riders will moto 40 second internet. round’s each and as television calendar globalized very a for 7 to increased been has rounds of number the series the of The first ever edition of the FIM Women’s Motocross World Championship in 2008 was a total success; responding to this fast development season 2009 the over look A The Outlook for 2009 for Outlook The
Motocross25< 1. Package WTS* 1 package available: TITLE SPONSOR This is the title sponsor package for the FIM Women’s World Championship. It includes also the official name of the championship “Sponsor Name” FIM Women Motocross World Championship. Logo in dominant position on the podium, on the TV interviews background panel and on the Press Conference background panel 5 banners (dimension 3 mt. x 1 mt.) strategically placed for TV exposure Logo on online and print results pages Logo on Youthstream’s website Double page ad on the 2009 Official Motocross Guide We are in the process to verify the possibility to insert the LOGO, mandatory, on each front # plate of each woman rider
Budget requirement 80.000 x 2. Package W1* 4 packages available: MAIN SPONSOR 5 Logos on the podium, on the TV interviews background panel and on the Press Conference background panel 2 banners (dimension 3 mt. x 1 mt.) strategically placed for TV exposure Logo on online and print results pages Logo on Youthstream’s website Single page ad on the 2009 Official Motocross Guide
Budget requirement 35.000 x * valid for the 7 women’s GP only 26>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 MX1 2009 SPONSORSHIP ProPOSAL SPONSORSHIP 2009
Motocross27< 28>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 2009 SPONSORSHIP ProPOSAL SPONSORSHIP 2009
Motocross29< 3. Paddock activities* Hospitality area (maximum size 15 mt. x 10 mt.) sampling activities
Budget requirement 6000 x for event * valid for the 7 women’s GP only
30>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 2009 SPONSORSHIP ProPOSAL SPONSORSHIP 2009
Motocross31< 4. Media Training sponsors This is a service that we decided to provide to our athletes. During the media training session the riders learn how to act with the media, how to represent sponsors etc.. Each media training session is filmed so it can be used by the riders to practice their skill and learn from their mistake. At the end of the program a ‘segment’ will be broadcast worldwide during the 52’ highlights giving maximum exposure to the sponsor. The media training will be at the same location at each GP (tent with sponsor logo) and the sponsor logo will be visible at each GP inside the paddock. Sponsor can distribute sampling, during the media training. This is a great way to be associated to a great cause.. teaching those girls valuable life lessons. Budget requirement 10.000 x for the 7 women’s GP
32>MX1 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 2009 SPONSORSHIP ProPOSAL SPONSORSHIP 2009
Motocross33< 5. Single GP Opportunity to sponsor one GP only. to be discussed and tailored upon needs.
6. Pole Position award Opportunity to sponsor the women’s pole position at each single GP. The sponsor will give one of their products as an award to the pole position winner (back drop panel with sponsor logo). A press release will be dedicate to the ceremony and images will be shown at every GP during the 52’ highlights Budget requirement 6.000 x for the 7 women’s GP + Gadgets
CONTACTS
Guido G. Becchis Stefy Bau Youthstream Youthstream Marketing & Sales Director Manager FIM Women’s World Championship Division [email protected] [email protected] on customer demand 34>MX FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 youthstream
Motocross35< 36>MX FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 youthstream
Motocross37< 38> FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 FIM WOMEN’S MOTOCROSS WORLD CHAMPIONSHIP⁄•⁄2009 MOTOCROSS! All this is youthstream
Motocross39< YOUTHSTREAM Consultores e Serviços, Ida YOUTHSTREAM Sport World Rua Dr Brito Câmara, 20-1° Marketing Department & Television Office 9000-039 Funchal - Madeira - Portugal Stade Louis II - 13, av. des Castelans - 98000 Monaco Tel : +377 97 70 73 33 - Fax : +377 97 70 75 55 [email protected] [email protected] MX1motocrossMX1.com 2008 Design Emmanuel Briot Graphiste - Printed in France Photo Zanzani Cherub/sacchibros.com - Stanley Leroux © Youthstream