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hudsonvalleypress.com | P.O. Box 2160, Newburgh, NY 12550 | Tel.: 845-562-1313 | Email: [email protected] MEDIA KIT Newspaper Advertising Online Sponsorship Targeted Marketing

Serving the African American, Latino and Caribbean Communities of New York’s Hudson Valley Serving the Community Since 1983

WHY MINORITIES READ

BELIEVABILITY Minority newspapers have a believability that other newspapers do not have. They are the only media that express their point of view on community affairs which is recognizable and acceptable to this audience.

SOCIAL AND RELIGIOUS Minorities rely completely on their newspapers for social and religious news that is almost completely excluded from white-oriented newspapers.

JOBS Minority newspapers are the primary source of information in the all-important area of employment.

ACHIEVEMENTS Minority newspapers are the major source of positive news about minority accomplishments and their contributions to the American way of life. Minority newspapers devote more space to their progress than any other media.

HOUSING The minority newspaper is the normal source of information about homes, apartments and mortgage funds available to minorities.

ABOUT US

The Hudson Valley Press is the ﬁ rst positive response. In the second quar-

Serving Orange, Ulster, ter of 1984, it became weekly, which Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities and only minority newspaper that Westchester, Sullivan, 75 Fairfield (CT), and Bergen (NJ) counties ©Vol 33 No 33 | www.HVPress.net | June 01, 2016 - June 07, 2016 | Published Weekly cents gives coverage to Orange, Dutchess, Latino Scholarship Award it remains today. Winners Are Recognized For the Hudson Valley Press/JENNIFER WARREN PAGE 3 Westchester, Rockland, and Ulster PAGE 5

For the Hudson Valley Press/JENNIFER WARREN Vassar College Awards Counties. While primarily targeting 630 Diplomas EVOLVING WITH the African American and Latino THE TIMES PAGE 13 Bennett College Stu- community, the weekly Hudson Valley dents Travel Abroad As society has evolved, so too has the Press promotes uniﬁ cation among all Hudson Valley Black Press. Living in Hudson Valley Latino Scholarship Award Winners were honored on Thursday, May 19, 2016 at Newburgh’s Ramada Inn. Pictured are: Tyler Knox (Washingtonville High School), Jacquelyn PAGE 20 DeJesus (Middletown High School), Brittany Calleja (Middletown High School), Isis Benitez (PoughkeepsieHigh School) School),, Jaymie DeLeon (Newburg (Newburghh Free Academy) Academy),, Olivia Lopez (Pine a more diverse and uniﬁ ed climate races and celebrates diversity. HundredsHundreds ofofBf BBlacklackMk MenMen Bush Highg School),School)) Adalhia Hart(Pine( Bush High g School)School), ) and Thomas CrowfootCrowfooCr (Pine Bush and BBoysoys VisitVisit CapitalCapital HillHill HighHi h School). S h l) President Obama on National Caribbean-American Heritage Month, 2016 PAGE 2 Hudson Valley Press than at the time of the newspaper’s

Serving Orange, Ulster, Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities Westchester, Sullivan, 75 Fairfield (CT), and birth, Stewart decided to drop “Black” ©Vol 33 No 34 | www.HVPress.net | June 08, 2016 - June 14, 2016 | Published Weekly Bergen (NJ) counties cents IN THE BEGINNING Honoring the Life of “The from the title, and on September 11th, Greatest,” Muhammad Ali Photo: National Archives and Record Administration/Creative Commons Initially named The Hudson Valley Black PAGE 4 2001, he renamed it the Hudson PAGE 3 Senator Addresses Af- Press, the newspaper was ﬁ rst published fordable Housing Needs Valley Press. While the goal of educat- in Newburgh, NY on November 24, Photo: Todd Vitti ing the public on the Black community

PAGE 11 1983. Prior to being the owner of this Skincare Brands Started remains the same, the new name by Smokey Robinson publication, Chuck Stewart, Sr. managed allows for a broader range of reader radio stations K-104 and WGNY, and Photo: Zachary Maxwell Stertz who may have mistaken the former PAGE 23 “American Pickers”Pickers” isis noticed a void in the media’s coverage Coming to NNewew YYorkork PresidentPd R“Reagan ““punching”punching”punchingh” MhMuhammad d AlAli in t thehlhe oval oofficeffffice on J2January 2 24,44, 19831983. name for including African Americans President Barack Obama on the Sixth Anniversary of the Affordable Care Act PAGE 2 of the African American community. Hudson Valley Press only. The paper continues to promote

Serving Orange, Ulster, Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities Westchester, Sullivan, Fairfield (CT), and ©Vol 33 No 24 | www.HVPress.net | March 30, 2016 - April 05, 2016 | Published Weekly 75 He wanted African Americans to have Bergen (NJ) counties cents different races working together harmo- PAGE“We 20 Are Newburgh” Eas- a newspaper that would provide them ter HighEvent School). Brings Cheer niously as well as other positive acts in For the Hudson Valley Press/JENNIFER WARREN. PAGE 3 PAGE 5 with information relating to their culture, Hudson Valley Press/CHUCK STEWART, JR. the community. 2016 Poughkeepsie State of the City Address history, and community; the result was the Hudson Valley Black Press. Photo: Burwell Photography PAGE 11 Commemorative Coins TODAY Struck at West Point Mint After the ﬁ rst issue, Stewart sought out The Hudson Valley Press and Executive a partner to ﬁ nance and own the paper Editor and Publisher Chuck Stewart, PAGEPAGE 1818 ArmyArmy TakesTakes GameGame Se-Se- Jessica CaporiccioCaporiccip o putsp someface-painfacefp face-painting paintingg touches on Janiyah y SanchezSanchez, , age 88, of f the hhe CityCit ty of with, but had no such luck. Many people riesi FromFrom BBostonostot n U NewburghNbg h attS Saturday’sSaturdSd t day’sy’“W “We are Newburgh”NewbuNbrgh”gh” EastEaster E ter event,t, hldhldtheld at Delano-HitchDlDelano-Hi Hitch Stadium. Stadidiumum.m have received numerous awards

did not think a Black newspaper was a Serving Orange, Ulster, Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities Westchester, Sullivan, Fairfield (CT), and ©Vol 33 No 33 | www.HVPress.net | June 01, 2016 - June 07, 2016 | Published Weekly 75 and acknowledgments for having a Bergen (NJ) counties cents wise investment, and experts predicted Latino Scholarship Award positive impact on the community. Winners Are Recognized the Hudson Valley Black Press wouldn’t For the Hudson Valley Press/JENNIFER WARREN PAGE 3 Some of these achievement awards PAGE 5

For the Hudson Valley Press/JENNIFER WARREN Vassar College Awards last six months. In November of 2020, 630 Diplomas include the City Manager’s Award, the the paper will celebrate its 38th year. Black Prestige Award, the Harambee

PAGE 13 Reconciliation Award, the NFA Service Starting out as a monthly publication, Bennett College Stu- dents Travel Abroad the Hudson Valley Black Press soon Award, the Poughkeepsie Uniﬁ cation

Hudson Valley Latino Scholarship Award Winners were honored on Thursday, May 19, 2016 at Award, as well as selection for honoree became a biweekly paper after getting a Newburgh’s Ramada Inn. Pictured are: Tyler Knox (Washingtonville High School), Jacquelyn PAGE 20 DeJesus (Middletown High School), Brittany Calleja (Middletown High School), Isis Benitez (Poughkeepsie High School), Jaymie DeLeon (Newburgh Free Academy), Olivia Lopez (Pine Hundreds of Black Men Bush High School), Adalhia Hart (Pine Bush High School), and Thomas Crowfoot (Pine Bush and Boys Visit Capital Hill High School). on several occasions. hudsonvalleypress.com | P.O. Box 2160, Newburgh, NY 12550 | Tel.: 845-562-1313 | Email: [email protected]

DISTRIBUTION AREA

REACH AND IMPACT SERVING 6 COUNTIES: The Hudson Valley Press is the ﬁ rst and only minority media that gives coverage to Rockland, Dutchess, Westchester, Orange and Ulster counties. Thus, it constitutes a consumer market that is 25% black. ULSTERULSTE No other daily, print, or electronic media impacts the minority community like its own. A minority-owned DUTCHESS newspaper is a leisure item that is read from end to end, every week of the year. It provides a visual aid that is readily identiﬁ ed in its own com- SULLIVVAN munity. Its impression in the minds of the community is permanent.

WWESTCHESTER No other media enters the homes

STCHESTER and hearts of the minority commu- ORANGEGE nity like its own because it is the only media that reaches minorities in a ROCKLAND personal way. It identiﬁ es with them, R their aspirations and ideals, and induces them to feel truly welcome, wanted, and equally recognized as D any other customer or consumer.

SERVING THESE MAJOR CITIES:

ORANGE DUTCHESS ROCKLAND WESTCHESTER ULSTER SULLIVAN COUNTY COUNTY COUNTY COUNTY COUNTY COUNTY Newburgh Poughkeepsie Spring Valley Yonkers Kingston Monticello New Windsor Wappingers Falls Nanuet Peekskill Ellenville Liberty Highland Falls Beacon Nyack Ossining Pattekill West Point Fishkill Tarrytown New Paltz Middletown Mt. Vernon Goshen White Plains Highland Falls hudsonvalleypress.com | P.O. Box 2160, Newburgh, NY 12550 | Tel.: 845-562-1313 | Email: [email protected]

PRINT MECHANICAL REQUIREMENTS

# Page Unit Width & Depth PRINTING Web offset on newsprint using 85 line screen. Full Page 10” × 11” FILE TYPES 1 2/3 Page (Vertical) 6.6” × 11” PDF or JPEG only. We do not accept photos embedded in emails. Photos must be attached to 2 2/3 Page (Horizontal) 10” × 7.25” an e-mail. Photos will be accepted based on quality output. 3 1/2 Page (Vertical) 5” × 11” PAGE DIMENSIONS 4 1/2 Page (Horizontal) 10” × 5.5” Outside page trim size is 11” x 12”. 5 1/3 Page (Vertical) 3.25” × 11” Print area is 10” x 11”. 6 1/3 Page (Horizontal) 10” × 3.66” Columns are 1.5” wide with a 0.2” gutter space. Minimum depth in inches must be equal or greater 7 1/4 Page (Square) 5” × 5.5” than width in inches. Bleed pages are not available. 8 3/16 Page (Square) 5” × 4.125” If you do not see your desired size listed, please e-mail us at [email protected] or contact us at 9 1/8 Page (Horizontal) 5” × 2.75” 845-562-1313 to learn more.

10 Business Card 3.25” × 2” Deadline for ads is the Friday prior to publication. hudsonvalleypress.com | P.O. Box 2160, Newburgh, NY 12550 | Tel.: 845-562-1313 | Email: [email protected]

2020 SPECIAL ISSUES CALENDAR

EDITION PUBLICATION DEADLINE

Dr. Martin Luther King Tribute January 22 January 17

Black History Month February 12 February 7

Women’s History Month March 11 March 6

Spring Car Care April 15 April 10

Tribute to Mothers May 6 May 1

Tribute to Fathers June 10 June 5

Salute to Graduates June 24 June 19

Summer Fun July 15 July 10

Back to School August 26 August 21

Hispanic Heritage September 16 September 11

Home Improvement October 14 October 9

Holiday Gift Guide Part 1 November 18 November 13

Holiday Gift Guide Part 2 December 9 December 4

*Additional sections may be added throughout the year hudsonvalleypress.com | P.O. Box 2160, Newburgh, NY 12550 | Tel.: 845-562-1313 | Email: [email protected]

ONLINE ADVERTISING

EXPOSURE GROWTH The online newspaper website visitor spends Online newspaper audiences continue to grow. more than twice as many hours online than the In an average month during the fi rst quarter general user. Online newspaper users are three 2010, more than 74 million users visited a times as likely as general internet users to be newspaper website which represents more online during the workday when out of reach of than 37% of the active internet universe. other media. (Source: “Power Users,” 2006, (Nielsen Online) Additionally, more and more MORI Research) Americans are getting their news online. CREDIBILITY HIGH VALUE AUDIENCE Branded content brings a higher quality Online newspapers generate very large gains audience. A study from the Online Publishers in Online Ad Awareness among C-level and Association (OPA) showed that OPA audiences other higher management job holders: C-level were more likely to buy products and services managers showed a 23% increase in Aided in a number of key categories including auto- Brand Awareness and VP/director-level man- motive, entertainment, fi nancial, home, travel, agers showed a 38% increase following their and business to business. exposure to an ad campaign in online newspa- DEMOGRAPHIC TARGETING pers. When the brand metric shifts to Message To target a specifi c demographic, local online Association, C-level executives showed the newspaper advertising is highly effective largest increase in lift after exposure to because of its personal nature and relevance to campaigns on online newspapers, at 88%. local communities. (Dynamic Logic’s MarketNorms database, 2006) PURCHASING POWER 89% of newspaper website users purchase CUTTING EDGE MARKETS online compared with 56% of general users. Newspaper website consumers are more likely 40% of online newspaper users have incomes to own mobile devices and other tech. They higher than $75,000. 18% of online newspa- are also more interested in receiving advertis- per users have spent more than $2,000 online ing and product offers through those devices. in the last six months. 40% of online newspaper users are aged 18 to 34. (“Power Users,” 2006, MORI Research) CONTENT CONSUMPTION Local news, sports, fi nance, entertainment, THE POWER OF BROAD and activity guides receive some of the highest BRAND EXPOSURE volume of internet traffi c among all content Studies have demonstrated the power of online across the web. 54% of general internet users presence to increase exposure especially when visit online newspapers for local news, com- combined with traditional media. Newspaper pared with 40% for the local TV station web- print and online exposure combined have the sites and 20% for the local radio station site. highest penetration and most desirable audi- (“Power Users,” 2006, MORI Research) ence of any local content platform. hudsonvalleypress.com | P.O. Box 2160, Newburgh, NY 12550 | Tel.: 845-562-1313 | Email: [email protected]

ONLINE MECHANICS

FULL BANNER • 560 × 60

AD SIZES: 560 pixels × 60 pixels SMALL 300 pixels × 150 pixels RECTANGLE 300 pixels × 200 pixels 300 pixels × 250 pixels 300 × 150 300 pixels × 300 pixels AD GUIDELINES: Maxium ﬁ le size for any ad is 20KB. Please submit ad as .jpg, .gif or .png ﬁ le. Animated GIF ads are allowed but must not MEDIUM have more than 3 images in its loop. RECTANGLE If the banner size you are looking for is not 300 × 200 listed here, contact us at 845-562-1313 or email us at [email protected].

LARGE LARGE SQUARE RECTANGLE 300 × 300 300 × 250 Serving the African American, Latino and Caribbean Communities of New York’s Hudson Valley • Published Weekly Corporate Capability Statement

COMPANY OVERVIEW QUICK INFO Serving Orange, Ulster, Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities Westchester, Sullivan, 75 Fairfield (CT), and Bergen (NJ) counties ©Vol 33 No 33 | www.HVPress.net | June 01, 2016 - June 07, 2016 | Published Weekly cents Since 1983, the Hudson Valley Press newspaper Latino Scholarship Award HUDSON VALLEY Winners Are Recognized has delivered the news of the Hudson Valley African For the Hudson Valley Press/JENNIFER WARREN PRESS PAGE 3 PAGE 5

For the Hudson Valley Press/JENNIFER WARREN PO Box 2160 Vassar College Awards American and Latino communities each week. With 630 Diplomas Newburgh, NY 12550 loyal subscribers and readers across the Hudson Tel: (845) 562-1313

PAGE 13 Email: [email protected] Bennett College Stu- Valley, we are committed to providing relevant con- dents Travel Abroad

tent geared towards this emerging market. President Obama on National Caribbean-American Heritage Month, 2016 PAGE 2 NAICS CODES

Hudson Valley Latino Scholarship Award Winners were honorededd oon n Thu Thursday, May 19, 2016 at Newburgh’s Ramada Inn. Pictured are: Tyler Knox (Washingtonvilletoonnnvvviilllle H High School), Jacquelyn 511110: Newspaper Hudson ValleyPAGE 20 DeJesus (Middletown Press High School), Brittany Calleja (Middletowntoowwwnn Hig High School), Isis Benitez (Poughkeepsie High School), Jaymie DeLeon (Newburgh Freee AAc Academy),ccaaadem Olivia Lopez (Pine Serving Orange, Ulster, With our help, advertisers can enhance their Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities Hundreds of Black Men Bush High School), Adalhia Hart (Pine Bush High School), andndd TTh Thomashooma Crowfoot (Pine Bush Westchester, Sullivan, Fairfield (CT), and ©Vol 33 No 34 | andwww.HVPress.net Boys Visit Capital | June 08, Hill 2016High - June School). 14, 2016 | Published Weekly 75 Bergen (NJ) counties cents Publishers marketing efforts, brand recognition and Honoring the Life of “The 511120: Advertising Greatest,” Muhammad Ali Photo: National Archives and Record Administration/Creative Commons Periodical Publishers PAGE 4 sales, reaching this afﬂ uent demographic. PAGE 3 Senator Addresses Af- 541850: Outdoor fordable Housing Needs Advertising Photo: Todd Vitti

LEADERSHIP PAGE 11 NIGP CODES Skincare Brands Started by Smokey Robinson 801: Signs: Billboard, Hudson Valley Press is a certiﬁ ed Minority Advertising Photo: Zachary Maxwell Stertz PAGEE 2 233 915: Advertising: Notice Business Enterprise and a member of the “American Pickers”” isis Coming to New Yorkork PresidentPPr R“Reagan ““punching”punching”punchinghi ” MhMuhammad d Ali in i t thehlhe oval oofficeffiffice on J2January 2 24,44, 19831983. President Barack Obama on the Sixth Anniversary of the Affordable Care Act PAGE 2 of Bid, Outdoor Billboard, Orange County Chamber of Commerce. Hudson Valley Press World Wide Web, Serving Orange, Ulster, Dutchess, Rockland, Serving the African American, Latino and Caribbean Communities Westchester, Sullivan, Fairfield (CT), and ©Vol 33 No 24 | www.HVPress.net | March 30, 2016 - April 05, 2016 | Published Weekly 75 We offer a business marketing solution for Bergen (NJ) counties cents Newspaper, advertising PAGE“We 20 Are Newburgh” Eas- ter HighEvent School). Brings Cheer

customers and clients who want to enhance their For the Hudson Valley Press/JENNIFER WARREN. PAGE 3 PAGE 5 Hudson Valley Press/CHUCK STEWART, JR. 2016 Poughkeepsie DESIGNATIONS marketing to the afﬂ uent African American and State of the City Address Latino markets. Competitive pricing, outstanding Photo: Burwell Photography

PAGE 11 customer service, and optimum quality control are Commemorative Coins Struck at West Point Mint of paramount importance.

PAGE 18 Army Takes Game Se- Jessica Caporiccio puts some face-painting touches on Janiyah Sanchez, age 8, of the City of Hudson Valley Press is a newspaper company built ries From Boston U Newburgh at Saturday’s “We are Newburgh” Easter event, held at Delano-Hitch Stadium. on the assumption that there is an intrinsic value, personal reward and ﬁ nancial reward in producing tangible product (newspaper) that offer customers more value than they expect to receive. We are part of a much larger community to which we are compelled to act responsibly. We act responsibly when we help protect our environment, provide economic opportunity fairly, work to educate and inform our readers, and consider the person in all our business affairs.