2004 C&C Prize Recipients Are Honored
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News 2004 C&C Prize Recipients are Honored The Foundation for C&C Promotion (President: of California, Berkeley for “Contributions to the ad- Hajime Sasaki, Chairman of the Board, NEC Corpo- vancement of computer science, engineering, and in- ration) was established as a nonprofit organization dustry through inspiring textbooks, research, and funded by the NEC Corporation in March of 1985. It professional services for computer architecture.” was established to promote pioneering research and They have contributed to the advancement of com- development efforts related to C&C, the integration of puter architecture. After the invention of RISC archi- computers and communications technologies, with tecture by John Cocke (the recipient of the 1994 C&C the aim of advancing the sciences, advancing commu- Prize) they further developed RISC architecture and nication between people, and contributing to a culture built RISC based VLSI processors. MIPS and SPARC in which each person can reach their maximum po- RISC chips are the result of their effort and are used tential. by many servers and workstations and are also used In order to advance these objectives, the founda- as embedded processors for game machines, termi- tion has three main activities: 1) awards (C&C nals, and communication equipment. Co-authored Prizes), 2) grants (for researchers attending interna- textbooks on computer architecture have been widely tional conferences, for non-Japanese researchers, and read worldwide. for receivers of doctorates), and 3) surveys and re- Their contribution to R&D, transfer of technology search. to industry, and the cultivation of human resources The year 2004 marks the 20th year of awards are highly appreciated. presentation by the Foundation for C&C Promotion. At the awards ceremony, President Sasaki pre- The 2004 C&C Prize was announced in a presenta- sented a certificate, a plaque, and a cash award tion ceremony at the Hotel Okura on January 26th, (10,000,000 yen) to recipients, respectively. After the 2004. This year, 3 awards were given for researchers awards ceremony, the three scientists presented ac- in two separate research areas. ceptance speeches, followed by a reception. The first was for Dr. Zen’iti Kiyasu, Former Profes- sor of Tohoku University and Former Executive Vice Foundation for C&C Promotion President of Iwatsu Electric Co., Ltd. for “Pioneering contributions to the information communication in- dustry by leading research and authoring textbooks on basic theories for electronic circuitry, computers, and communications, and for the development of vari- ous systems such as those for PCM communications, error correction coding, computers, and electronic switching.” His development of the first paramatron computer named MUSASINO-I and magnetic storage systems built the foundation of the Japanese com- puter industry. Dr. Kiyasu always pioneered and led with new ways. He foresaw close connection between comput- ers and communications technologies that was to arise. Many human resources have been cultivated by him. The second C&C Prize was for Prof. John L. Photo 1 2004 Prize Recipients (from left, Dr. Hennessy, President and Prof. of Electrical Engineer- Kiyasu and his wife, President Sasaki, ing and Computer Science, Stanford Univ. and Prof. Prof. Hennessy and his wife, Prof. David A. Patterson, Prof. of Computer Science, Univ. Patterson and his wife.). * * * * * * * * * * * * * * * 100 NEC J. of Adv. Tech., Winter 2005 News NEC Reorganizes Its 3rd Generation Mobile Terminal Platform Strategy for Global Business NEC Corporation announced that it has reorga- 89g in weight and 117mm × 46mm × 16mm in dimen- nized its platform strategy for 3rd Generation (3G) sions. It is developed as a popular 3G model with high mobile terminals. functionality such as 3G video function, by fully uti- As part of NEC’s new 3G (dual mode of W-CDMA lizing its resources and staff in China. NEC will and GSM/GPRS) mobile terminal platform strategy launch this terminal at the beginning of 2005 and for global business, NEC will employ additional plat- intends to propose it to carriers in China for their 3G forms from Qualcomm Incorporated and Ericsson Mo- trials. bile Platforms. At the same time, NEC has started developing new NEC has recently announced its strategic move to 3G handset by using technology supplied by Ericsson jointly develop system LSI for 3G with NEC Electron- Mobile Platforms — a company that brings experi- ics Corporation (http://www.nec.co.jp/press/en/0411/ ence from developing technology for over 200 million 2201.html). With these platforms and current plat- units of mobile phones deployed in over 100 countries form in place, NEC will be ready to offer a wider in the world. NEC will introduce its first commercial range of 3G mobile terminals to meet the various terminal of this platform within the 1st half of demands of 3G mobile operators and end users in a FY2005 (April 2005-September 2005). NEC will fur- timely manner, because the services and functions ther propose the supply of new EMP-based 3G termi- required to advance 3G services vary in the future as nals to Hutchison 3G group and other 3G operators. 3G market grows and expands globally. By combining these new platforms, mobile and ra- The platform strategy will be modeled based on its dio technologies and cutting-edge production tech- success of 2.5G mobile terminal product development nologies, particularly in ultra-thin packaging technol- strategy driven by NEC’s Chinese operation. In re- ogy which realizes card-shaped mobile terminal cent years, NEC rapidly organized its mobile termi- (http://www.nec.co.jp/press/en/0402/0301.html), NEC nal business structure in China by effectively combin- will introduce attractive and compact 3G terminals to ing its resources in Japan and China and those of its the global market in an effective manner. partners such as Techfaith Wireless, the largest de- sign house group in China, STEP Technologies, a Corporate Communications Division joint venture of Techfaith Wireless and NEC, and other design houses in China, Korea and Taiwan. The new business structure has empowered NEC with highly effective and speedy product development to introduce many products to the market in a short period. NEC recently launched its flagship models and other terminals which come in a variety of de- signs and functions, demonstrating NEC’s cutting- edge mobile technologies in China. More than 20 vari- eties of terminals will be launched this year for China. NEC Telecom (China) is playing a key role in developing new products not only for China but for the global market by adjusting its platforms devel- oped in China for other markets. Such know-how in 2.5G will add value to its 3G development globally. (a) Front view. (b) Rear view. By utilizing Qualcomm’s platform, NEC has intro- duced prototype of new 3G handset which features a Photo 2 Prototype of NEC’s 3G terminal real- very small and compact design of 86.1cc in volume, ized by Qualcomm Platform. * * * * * * * * * * * * * * * NEC Journal of Advanced Technology, Vol. 2, No. 1 101 NEC to Launch New Mobile Phones to Malaysia - New Brand Strategy & Slogan “Get Personal” To Expand Mobile Busi- ness in Malaysia - NEC Corporation and NEC Malaysia announced ception is to create a unique, human and user- new Mobile Phones “e238” and “e101” to Malaysia. friendly image, showing NEC’s deeper level of com- NEC also reveals its new branding strategy and slo- munication with consumers by defining ourselves as gan “Get Personal,” which is in line with NEC’s global a “people company,” which proactively reaches out to corporate statement “Empowered by Innovation,” to customers to gain knowledge about their needs in further expand its mobile business in Malaysia. Malaysia. Then, customers can acquire not only the Starting with these two new models with three latest state-of-the-art technology but also a mobile color variation as one of the key products, NEC will phone that suits their own lifestyle.” said Mr. Takao pursue its new strategy to enter into the wider-range Shimada, Managing Director of NEC Malaysia Sdn product market segment to appeal to various consum- Bhd. ers in Malaysia. With the new and specific target The new models introduced today are clamshell- market segmentation, NEC will further launch prod- shaped e238 & e101. They target a wider range of ucts answering to the requirements from every cus- people, from business to individuals, with friendly, tomer of each segment. simple and stylish designs. The feature-packed e238 “Get Personal is a new slogan to help NEC increase are equipped with 300,000 pixels digital camera with its awareness in the mobile terminals arena and various camera functions, 1.9 inch color large TFT build brand loyalty in Malaysia. We are aiming to screen with 65,000 colors, JAVA and MMS. The e238 position the company as the most creative, leading also feature 64 polyphonic ring tones and also support mobile solutions company within 2 years. Variety of motion jpeg, movie CLI, MP3, IRDA and USB connec- mobile terminals are being introduced for the global tivity, among other things. market this year. This new slogan will be a dynamic “Malaysia is one of NEC’s most important markets step towards strengthening NEC’s presence in the where NEC can demonstrate its full competence in Malaysian mobile market, and is also in line with the mobile internet. NEC expects further strong initia- strategic move to expand NEC’s mobile business glo- tives by NEC Malaysia will help create the market bally.” said Mr. Hiromi Orikasa, General Manager of and aid NEC in obtaining a leading position there.” Mobile Terminals Marketing & Sales Division, NEC said Mr. Orikasa. Corporation. “Our latest challenge regarding current brand per- Corporate Communications Division (a) e238. (b) e101.