Dr. Robert Niemann
DR. ROBERT NIEMANN FOOTBALL-BUSINESS, TECHNOLOGY, INVESTMENT Dr. Robert Niemann is an entrepreneur and media expert in international sports and entertainment. His complementary core competencies combine the areas of invest- ment and the worldwide marketing of TV, media and digital rights, personalities and advanced technology. The consulting and management of associations, leagues, clubs and athletes in international soccer belong to the special fields of Dr. Niemann. His professional career extends from C-level positions in large international media groups, tv-production companies and US film studios up to board and management positions at most renowned companies. Since 2010 Dr. Niemann is running his own company NIEMANN GmbH in Munich and also invests in selected projects. MARKETING PERSONALITY RIGHTS DIGITALIZATION OTT MEDIA ENTERTAINMENT FINANCING LECTURES SEMINARS / COACHING Sports Investment Personality Coaching • Digitization as growth driver for investments in • Personal individual coaching for athletes and individuals in sports and entertainment public life • Asset classes of sport investments: clubs, media rights, • Scientifically based personality analysis and review sponsoring, player transfers, stadiums, data, sports • Brand conception and definition of core attributes betting, merchandising • Design of a 360° brand around a personality • Various instruments of sport investment: shares, bonds, • Activation and marketing concept financing, private equity, mezzanine capital, SPAC, M&A, IPO Investment in Soccer • Identification
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