DR. ROBERT NIEMANN
FOOTBALL-BUSINESS, TECHNOLOGY, INVESTMENT
Dr. Robert Niemann is an entrepreneur and media expert in international sports and entertainment. His complementary core competencies combine the areas of invest- ment and the worldwide marketing of TV, media and digital rights, personalities and advanced technology. The consulting and management of associations, leagues, clubs and athletes in international soccer belong to the special fields of Dr. Niemann. His professional career extends from C-level positions in large international media groups, tv-production companies and US film studios up to board and management positions at most renowned companies. Since 2010 Dr. Niemann is running his own company NIEMANN GmbH in Munich and also invests in selected projects.
MARKETING PERSONALITY RIGHTS DIGITALIZATION
OTT MEDIA ENTERTAINMENT FINANCING
LECTURES SEMINARS / COACHING
Sports Investment Personality Coaching • Digitization as growth driver for investments in • Personal individual coaching for athletes and individuals in sports and entertainment public life • Asset classes of sport investments: clubs, media rights, • Scientifically based personality analysis and review sponsoring, player transfers, stadiums, data, sports • Brand conception and definition of core attributes betting, merchandising • Design of a 360° brand around a personality • Various instruments of sport investment: shares, bonds, • Activation and marketing concept financing, private equity, mezzanine capital, SPAC, M&A, IPO Investment in Soccer • Identification and recording of the financial structure Marketing of Personalities • Definition and development of a personality brand • Determination of the capital requirements and preparation of an investment schedule • Complex activities around the marketing of a personality • Advisory on the selection of suitable capital actions and • Personality marketing using the example of Oliver Kahn financial instruments • Social media and digitization around personalities • Support and advisory during bank and investor meetings
Sports Technology • Automated sports production, data collection and match Individual and group coaching for personalities in public life, analysis entrepreneurs and managers. • TV channels and digital platforms using innovative plan- ning, building and implementing technologies at low cost operate • Innovative use of AI-based technology in sports
INFORMATION FORMATS
Fees: on request ¨ Lecture ¨ Moderation Travel expenses from/to place: Munich (D) ¨ Interview ¨ (One-to-one)Coaching Languages: ¨ Seminar ¨ Online/Web based ¨ Consulting ¨ Individual content customisation possible ¨ Talk/discussion ¨ Handout/further documents CONSULTING SPECIAL TOPICS
Dr. Robert Niemann advises on the basis of his long Sports Investment experience companies, associations, leagues, clubs and Dr. Robert Niemann is specialized in sports investments: athletes. • Technology: data, streaming, sports betting, AR/VR and automated The special fields of his consulting services include: video production • Definition of strategies and positioning for marketing and • Media Rights: communication Acquisition, sale and distribution of all relevant media-, • Transfer and use of classic TV know-how for new online, audiovisual and IP rights, also in connection with calls for mobile and OTT services tenders • Sponsoring: • System architecture, operation and marketing of multime- Evaluation, acquisition and exploitation of sponsoring rights dia platforms at competitions, venues and athletes • Clubs and Stadiums: Financial advisory for investors and shareholders of clubs and sports real estate
NUMBERS, DATES AND FACTS REFERENCES
• Master of business administration and psychology • Personalities: • Doctorate in journalism and communication science Oliver Kahn, Lothar Matthaeus, Sven Hannawald, Jamie Oliver • Many years of expertise in international sports and entertainment • Soccer-Business: – Kirch-Goup & ProSieben FIFA, Bundesliga, TSV 1860 Munich, Goalplay – VICTORY Media • Companies: – Fremantle Media Kirch Group, Bertelsmann, SONY Pictures, Fremantle Media, ProSieben, Yahoo!, Verizon, Huawei – SONY Pictures Television International – BUNDESLIGA DFL Sports Enterprises – TSV 1860 München – Yahoo! Germany • Professor for sports management at various universities • Oliver Kahn management • Senior Advisor sport investments at Lincoln International AG • Since 2010: CEO of NIEMANN GmbH
CONTACT: PREMIUM LEADERS MANAGEMENT MEDIA
Alexander Schungl, CEO & Founder Premium Leaders Management by Premium Leaders Club Mobile: +49 (0)179 45 16 375 [email protected] 2