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Copia Di JMT 022018 Luxury Industries JOURNAL OF MARKETING TRENDS CICERO - VENICE, JANUARY 17TH – 19TH 2019 VOLUME 4 JANUARY 2018 VOLUME 4 / NUMBER 2 18TH INTERNATIONAL MARKETING TRENDS CONFERENCE DIGITAL ISSUE - MARKETING OF LUXURY INDUSTRIES NUMBER 2 IMPRESSION - Marketing Trends Congress Poster Session Academic Research Sessions Friday 18th January 2019 P.15 // BRANDS th TH Luxury fashion brands ownership of private art foundations: a new way of January 18 – 19 2019 The Poster Session is an opportunity to meet conceiving marketing CONCEPTION The Marketing Trends Congress ofers a great other researchers who share similar interests. The - > Alessia Grassi, Tracy Diane Cassidy, Stephen Wigley, University of Huddersfield, United Kingdom variety of research sessions. The authors come participants are invited to exhibit paper posters (A1 size) illustrating their research feld, methods P.25 from 50 countries and include experienced Antecedents of trust in luxury brands: a cross-cultural analysis. Role of the sales academics as well as a number of younger and outcomes. force 09567_JC researchers. - > Enrique Marinao Artigas, Departamento de Administración, Facultad de Administración y The papers are presented in English, French, Economía. Universidad de Santiago de Chile, Chile, Coro Chasco Yrigoyen, Departamento de Marketing Trends Award Economía Aplicada. Universidad Autónoma de Madrid, Spain German, Italian and Spanish. This has resulted in Friday 18th January 2019 a rich cross-fertilization of ideas and perspectives. The Marketing Trends Award is an international P.37 award that aims to honor researchers for their The Core value of luxury brand: rarity or authenticity? > Jiang Zhiqing, Nagasawa Shin’ya, Waseda University, Graduate School of Commerce, Japan. Marketing Strategy Forum overall achievements in the feld of Marketing Friday 18th January 2019 Trends. The award is ofcially handed to the P.45 // COLLECTION laureates at the Marketing Trends Conference. MARKETING OF ARTS The role of luxury and contemporary collections in the experience economy. The Marketing Strategy Forum is dedicated to - Preliminary results. business and operational issues. The speakers of > Emanuela Conti, University of Urbino Carlo Bo, Italy the Marketing Strategy Forum are all top business Best Thesis Award P.65 // PRODUCT managers who come and share their experiences Thursday 17th January 2019 Localised products: products that contribute to gastronomic luxury and their views with the conference participants and > Mariem El Euch Maalej, INSEEC Paris, France, Marielle SALVADOR, INSEEC Lyon, France researchers. The International Best Thesis Award is given DIGITAL ISSUE DIGITAL to recognize and encourage Ph.D. students - P.77 // SALES in Marketing and emphasize their talent. The The meeting between salesman and customer in luxury goods: a new view Ph.D. Students Doctoral Colloquium International fnalists are invited to present a 20 > Silvia Procacci, Suzuki Italia S.p.A, Italy, Anna Claudia Pellicelli, Management Dept., SME, Thursday 17th January 2019 minutes oral defense of their thesis in English. Università degli Studi di Torino, Italy NUMBER 2 P.95 // SMALL AND MEDIUM ENTERPRISE The Doctoral Colloquium is dedicated to - Elyette Roux Best Thesis in Luxury Prize Specifcities of subcontracting SMEs’ marketing in the watchmaking industry outstanding doctoral students at an intermediate > François H. Courvoisier, Zarina M. Charlesworth, Haute école de gestion Arc, Switzerland or advanced stage of their dissertation process, Friday 18th January 2019 P.107 // SOCIAL IDENTITY that are interested in new trends and developments The Elyette Roux Best Thesis in Luxury Prize is VOLUME 4 The perception of social identity among secondary school groups: the case of in research in marketing. - meant to acknowledge and support Pd.D. students the make-up market that have written a thesis on a topic linked to > Tony De Vassoigne, Arnaud Delannoy et Laurence Hélène, Ecole de Management de Normandie, Post-Doc Forum the Marketing of Luxury Industries. The prize is 2017 Laboratoire Métis, France Saturday 19th January 2019 sponsored by one of the major luxury brands. The Post-Doc Forum is open to Ph.D. students at an early stage of their career in marketing. Registration It includes research workshops with short Venice-Paris Marketing paper presentations and also all sorts of other c/o ESCP-Europe - 79, av de la République opportunities to develop academics and 75543 Paris Cedex 11 - France research skills such as roundtables or seminars Tel: +33 (0)1 49 23 22 96 A QUARTERLY on specifc topics (i.e. open access publishing, www.marketing-trends-congress.com PUBLICATION OF THE ethical practices and integrity in research…) with [email protected] interaction s with senior academics and marketing INTERNATIONAL professionals. TRENDS MARKETING OF JOURNAL MARKETING TRENDS CONFERENCE JOURNAL OF MARKETING TRENDS The Journal of Marketing Trends (JMT) is published by the Marketing Trends Association (Paris-Venice Associa- tion). The Journal of Marketing Trends is positioned as the academic publication dedicated to Research on the Marketing Trends and to supporting its development. All articles are evaluated through a double blind review process which is ensured, frst by the Country Editorial Board (2 anonymous reviewers) and secondly by the Board of Editors (anonymous international reviewing process). The papers are an original material that has been neither published nor presented elsewhere, and that respects research ethics guidelines. EDITORIAL BOARD Editor-in-Chief EDITORIAL STAFF Jean-Claude Andreani, ESCP Europe International Editors-in-Chief Senior Director, Publishing Michael Haenlein Françoise Conchon, ESCP Europe INSEMMA Market Research Institute Françoise ANDREANI (Insemma, Paris) Coordination Team Eastern Europe Editor-in-Chief Bogna PILARCZYK, Poznan Benjamin Boeuf, ESCP Europe University, Poland Julie Dubec, ESCP Europe China Editor-in-Chief Francesca Checchinato, Università Ca’ Foscari di Venezia Taihong Lu, Sun Yat-Sen University Armelle Poulard, ESCP Europe France Editor-in-Chief Grégoire de Vaissière, ESCP Europe Jean-Louis Moulins, Université Aix-Marseille II Germany Editor-in-Chief Klaus-Peter Wiedmann, Leibniz Universität Hannover Editorial Secretariat and Staff Contact Information Association Venise-Paris Marketing India Editor-in-Chief Abraham Koshy, IIMA Ahmedabad c/o ESCP Europe - 79, av de la République 75543 Paris Cedex 11 - France Italy Editor-in-Chief Alberto Pastore, La Sapienza, Università di Roma +33 (0)1 49 23 22 96 www.marketing-trends-congress.com Japan Editor-in-Chief Cheiko Minami, Kobe University, Japan Northern Europe Editor-in-Chief Torben Hansen, Copenhagen Business School, Denmark Spain Editor-in-Chief José Marìa Mugica, Universidad Pública de Navarra UK Editor-in-Chief Chris Halliburton, ESCP Europe US Editor-in-Chief Donald Sexton, Columbia University New York Consumer behavior Editor-in-Chief Charlotte GASTON-BRETON, ESCP Europe, Madrid campus, Spain Radar Editor-in-Chief Klaus-Peter WIEDMANN, Universität Hannover, Germany PRODUCTION SUBSCRIPTION Journal layout and composition The Journal of Marketing Trends is a quarterly publication. Marie-Laure Bugnicourt Annual Subscription Rate Printing company Subscription for 4 issues: Printed in France - Europe Media Publication 390 Euros paper printed edition sent by mail. Subscription form at the end of the Journal. Copyright © 2009, Marketing Trends Association (Paris – Venice Association), All rights reserved : Journal of Marketing Trends, ISSN 1961-7798, ISBN 978-2-9532811-0-2, Journal des Tendances du Marketing (ISSN 1961-778X), Giornale delle Tendenze del Marketing (ISSN 1961-7801) given by Centre ISSN France. The authors can use their paper in part or in full on any use without asking the JMT’s permission to re-use their own work and to publish their article in printed form, elec- tronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version. The authors assign copyright or license the publication rights in their articles to the Marketing Trends Association (Paris-Venice Association). The views expressed in the Journal of Marketing Trends are not those of the Editorial Board or the publisher. JOURNAL OF MARKETING TRENDS - EDITORIAL BOARD Journal of Marketing Trends Editorial Board Editor Editor-in-Chief Jean-Claude Andreani, ESCP Europe, Campus Paris BRITISH COMMITTEE: ASHFORD, Ruth, MMU Business School (Chair) BARRON, Paul, Edinburg Napier Universiry BENNETT, Roger, London Metropolitan University CASSIDY, Kim, Nottingham Business School DAWSON, John, University of Edinburgh EGAN, John, London South Bank University ENSOR, John, Napier University FILL, Chris, Portsmouth University HALLIBURTON, Chris, ESCP Europe, London campus HARRIS, Phil, Chester University HART, Susan, University of Glasgow LINDRIDGE, Andrew, Open University LITTLER, Dale, University of Manchester MEGICKS, Phil, University of Plymouth OESTREICHER, Klaus, University of Worcester PATTERSON Anthony, University of Liverpool PALMER, Adrian, University of Wales Swansea ROPER, Stuart, Manchester University TURNBULL, Peter, Birmingham University WAGNER, Beverly, University of Strathclyde, Glasgow WHITELOCK, Jeryl, University of Bradford CANADA COMMITTEE: CODERRE, François, Université de Sherbrooke (Chair) BRUNET, Johanne, HEC Montreal DESCHENES, Jonathan, HEC
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