Putting DLX Proximity to Work DLX Proximity: Because You Shop

Targeting DLX Proximity

DLX Proximity: Because You Shop Where You Live Audiences built from:

As consumers, we prefer to shop close to home, which is why by 2017 • Known offline address data location-based marketing will account for over $8B of advertising spend.* on 110MM+ HHs Built from highly accurate, offline-sourced data, DLX Proximity allows you to • Retail location data built from latitude/ reach audiences based on household distance to the surrounding retailers. longitude coordinates for each store From syndicated to custom-built audiences, use DLX Proximity to help including over 30 major CPG retailers reduce waste by targeting the customers and prospects closest to the • Households within a five-mile retailers that matter. radius for grocery, mass, drug and convenience stores; 10-mile radius for *eMarketer 2014 club stores (for syndicated audiences)

How to Use DLX Proximity Create a targeted shopper Eliminate waste by targeting only the Choose from over 30 syndicated marketing program to drive households that matter; reach consumers segments or build a custom traffic to specific retailers. who live within five miles of key retailers. audience to meet your exact needs.

Putting DLX Proximity to Work A major beverage company is launching a new energy drink sold only though a specific convenience chain.

1mi. 2mi. 3mi. 4mi. 5mi. The beverage company wants to reach only those consumers who buy caffeinated beverages and live within a five-mile radius of each store in the chain.

Using DLX Proximity, we build a custom audience of caffeinated beverage buyers who also live within a five-mile radius of each store to hyper-target the new energy drink campaign. DLX Proximity Audiences

Club Locations Roundy’s Supermarkets® (all banners) Convenience Stores Copps™ ® ® BJ’s Wholesale Club Mariano’s™ 7-Eleven ® ® Costco Pick ‘n Save® Circle K ® Sam’s Club ® Rainbow Foods Drugstore Locations

® Grocery Locations Safeway (all banners) CVS Pharmacy® ® Safeway Rite Aid® ® Ahold USA (all banners) Carrs-Safeway Walgreens® ® Giant Food® Pavilions ™ Martin’s Food Markets® Randalls Food Markets ™ Mass Merchandiser Locations Stop & Shop® Tom Thumb Vons™ Meijer® ® Albertsons (all banners) ® ® Target ® ShopRite Albertsons Walmart® ACME® ® Jewel-Osco® SuperValu (all banners) Discount Store Locations ® Shaw’s™ Shoppers Food & Pharmacy Cub Foods® Dollar General® ® BI-LO® Farm Fresh Food & Pharmacy ® Food Lion® Save-A-Lot ® Giant Eagle® Shop ‘n Save Hannaford Supermarkets® H-E-B Grocery Company® Weis Markets ® Price Chopper Supermarkets® Winn-Dixie Publix®

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Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.