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Thinking with Type ellen lupton thinking with a critical guide typefor designers, writers, editors & students princeton architectural press . new york TEXT LEITERS GATHER INTO WORDS, WORDS BUILD INTO SENTENCES. In typography, "text" is defined as an ongoing sequence of words, distinct from shorter headlines or captions. The main block is often called the "body," comprising the principal mass of content. Also known as "running text," it can flow from one page, column, or box to another. Text can be viewed as a thing-a sound and sturdy object-or a fluid poured into the containers of page or screen. Text can be solid or liquid, body or blood. As body, text has more integrity and wholeness than the elements that surround it, from pictures, captions, and page numbers to banners, buttons, and menus. Designers generally treat a body of text consistently, letting it appear as a coherent substance that is distributed across the spaces of a CYBERSPACE AND CIVIL document. In digital media, long texts are typically broken into chunks that SOCIETY Poster, 19 96. Designer: Hayes Henderson. can be accessed by search engines or hypertext links. Contemporary Rather than represent designers and writers produce content for various contexts, from the pages cyberspace as an ethereal grid, of print to an array of software environments, screen conditions, and digital the designer has used blotches devices, each posing its own limits and opportunities. of overlapping text to build an ominous, looming body. Designers provide ways into-and out of-the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. From a simple indent (signaling the entrance to a new idea) to a highlighted link (announcing a jump to another location), typography helps readers navigate the flow of content. The user could be searching for a specific piece of data or struggling to quickly process a volume of content in order to extract elements for immediate use. Although many books define the purpose of typography as enhancing the readability of the written word, one of design's most humane functions is, TEXT I 87 HAND-CRAFTED CORRECTIONS ERRORS AND OWNERSHIP Typography helped seal the literary notion of "the text" as a complete, original work, a stable body of ideas expressed in an essential form. Before the invention of printing, handwritten documents were riddled with errors. Copies were copied from copies, each with its own glitches and gaps. Scribes devised inventive ways to insert missing lines into manuscripts in order to salvage and repair these laboriously craftedobjects. Printing with movable type was the first system of mass production, Marshall McLuhan, replacing the hand-copied manuscript. As in other forms of mass The Gutenberg Galaxy production, the cost of manufacturing (setting type, insuring its correctness, (Toronto: University of Toronto Press, I9 62). and running a press) drops for each unit as the size of the print run increases. Labor and capital are invested in tooling and preparing the technology, rather than in making the individual unit. The printing system allows editors and authors to correct a work as it passes from handwritten manuscript to typographic galley. "Proofs" are test copies made before final production begins. The proofreader's craft ensures the faithfulness of the printed text to the author's handwritten original. Yet even the text that has passed through the castle gates of print is inconstant. Each edition of a book represents one fossil record of a text, a PSALTER-HOURS English manuscript, thirteenth record that changes every time the work is translated, quoted, revised, century. Walters Ms. W.I02, interpreted, or taught. Since the rise of digital tools for writing and fo l. 33v. Collection of the publishing, manuscript originals have all but vanished. Electronic Walters Art Museum, o redlining Baltimore. The monk is isreplacing of thehieroglyphics the editor. Online texts can be downloaded climbing up the side of the page by users and reformatted, repurposed, and recombined. to replace a piece of fa ulty text Print helped establish the figure of the author as the owner of a text, and with the corrected line in the copyright laws were written in the early eighteenth century to protect the bottom margin. author's rights to this property. The digital age is riven by battles between On the fu ture of those who argue, on the one hand, for the fundamental liberty of data and intellectual property, see ideas, and those who hope to protect-sometimes indefinitely-the Lawrence Lessig, Free Culture: How Big Media investment made in publishing and authoring content. Uses Te chnology and the Law A classic typographic page emphasizes the completeness and closure of a to Lock Down Culture and work, its authority as a finished product. Alternative design strategies in the Control Creativity (New York: Penguin, 2004). twentieth and twenty-first centuries reflect the contested nature of authorship by revealing the openness of texts to the flow of information and the corrosiveness of history. ' I ,cP Typography tended to alter language from a means of perception and exploration to a portable commodity. -MARSHALL MCLUHAN, 1962 88/ TH INKING WITH TYPE TEXT /89 FLAW S, FAULTS, RIVERS SPACING Design is as much an act of spacing as an act of marking. The typographer's argument at some singular desti art concerns not only the positive grain of letterforms, but the negative gaps "How indeed could I aim my nation, guage to be I or another among you whose proper name might for example between and around them. In letterpress printing, every space is constructed atone seems to Want to do name tantamount .• know? And then, is knowing a proper to knOWing translation of . Slgns by a physical object, a blank piece of metal or wood with no raised image. part � Derrida demonstrates for his that the most ght of an someone?" (MC, 2.). li audio' . The faceless slugs of lead and slivers of copper inserted as spaces between structure of the mark participates in a speech destined in VisIilJ� general ad· been saying as SO!nctJ, not easily words or letters are as physical as the relief characters around them. Thin vance to addressees (destinataires)who are determinable or make contact With)'ou' any possible calculation is concerned, in any case com· who, as far as stract or terrOr z strips of lead (called "leading") divide the horizontal lines of type; wider i ingIt This involves a lang mand a great reserve of indetermination. uage op· touch. In fact � blocks of "furniture" hold the margins of the page. erating as a system of marks: "Language, however, is only one among that I throw, eject,JI!tI Although we take the breaks between words for granted, spoken language those systems of marks that claim this curious tendency as their prop· come across to you'(J? increasing the is perceived as a continuous flow, with no audible gaps. Spacing has become etty: they simultaneously incline towards reserves of and Laing had things, random indetermination as lVell as the capacity for coding and over· part, that, th crucial, however, to alphabetic writing, which translates the sounds of rown Or � coding or, in other words, for control and self-regulation" (MC,2.). whose destmation Was, speech into multiple characters. Spaces were introduced after the invention We begin to discern how the simultaneity of determining, codmg, the case with their Jlrtr. of the Greek alphabet to make words intelligible as distinct units. a deep cooperation with the inclination and even supercoding forms muteness was rcla tcd� Tryreadingalineoftextwithoutspacingtoseehowimportantithasbecome. in language coward amicoding, or what Derrida sees as the inflated reo guage were serves of random indeterminateness. This double-edged coding, we release-controls With the invention of typography, spacing and punctuation ossified from must remember, regards, as it were, nonschizophrenic language, if structurally maintaintt gap and gesture to physical artifact. Punctuation marks, which were used there be. "Such competition between randomness and such a thing ratus. The Other ini�� differently from one scribe to another in the manuscript era, became part of code disrupts the very systematicity of the system while it also, how· fullyretrievable orrttup ever, regulates the restless, unstablc:: interplay of the is there the standardized, rule-bound apparatus of the printed page. The system. to be given, it�: THE TELEPHONE BOOK: agement Whatever its singularity in this respect, the linguistic system of begins with SO;: communications scholar Walter Ong has shown how printing converted the TECHNOLOGY, SCHIZO­ these traces or marks would merely be, it seems to me, just a par· or alive, traversing )IlU� PHRENIA, ELECTRIC SPEECH word into a visual object precisely located in space: "Alphabet letterpress ticular example of the law of destabilization" (MC, ) It may be fort slashing Into the if: Book, I9 89. Designer: 2. printing, in which each letter was cast on a separate piece of metal, or type, useful to note that Derrida understands language in terms primar· self or Other maUs: Richard Eckersley. Author: as marked a psychological breakthrough of the first order.... Print situates words in space more Avital Ronell. Compositor: ily of traces and marks where Lainguage concerns signs in the telephon to raise thcqu Michael Jensen. Publisher: first place, and in particular the broken rapport of [hat which is the telephone speaks, !\' relentlessly than writing ever did. Writing moves words from the sound world to the world of visual University of Nebraska Press. signifying to what ostensibly lies hidden behind it, or the discon- sound waves: "'she' wo: Walter Ong, Orality and space, but print locks words into position in this space." Typography made nection tern as Photograph: Dan Meyers. between signs and sign or igns and referents.
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