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Pedro Fondevilla Appointed New SEAT Portugal Managing Director

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Pedro Fondevilla Appointed New SEAT Portugal Managing Director Hola! Pedro Fondevilla appointed new SEAT Portugal managing Director ▪ He will be in charge of SEAT and CUPRA in the country ▪ Fondevilla has 20 years of experience in the automotive industry and until now was the Global Director of Product Marketing at SEAT S.A. ▪ He is taking up the position with the aim of strengthening SEAT and boosting CUPRA, as well as contributing to the transformation of the company and its brands with the introduction of electrified vehicles in Portugal Martorell, 27/04/2021. Pedro Fondevilla has been appointed new Managing Director of SEAT Portugal, a position he will take up as of 1st May. In his new position, Fondevilla will head the SEAT STAMPA and CUPRA brands. Fondevilla has 20 years of experience in the automotive industry, especially in the commercial area, and since January 2018 has held the position of Global Head of Product Marketing at SEAT S.A. In NEWS this position, he has led the global product marketing strategy, coordinating the commercial areas to achieve the contribution margin targets. Fondevilla was also responsible for developing the electric vehicle strategy within the commercial area to increase the competitiveness of SEAT and CUPRA. From now on, Fondevilla will aim at growing SEAT and boosting the CUPRA brand in PRESSE Portugal, with a SEAT S.A. President Wayne Griffiths emphasised that: manager. In recent years, he has become a reference in the Commercial area for transforming the sales and after- Griffiths added that PREMSA right person to boost the growth of SEAT and C Pedro Fondevilla underlined that: PRENSA and CUPRA brands in a country where sales of electrified vehicles increased by more than 50% in team and dealer n Fondevilla holds a degree in Business Administration and Management from the University of Barcelona, and a postgraduate degree in Marketing from ESADE Business School. Fondevilla began his career as a controller in France at the Renault Group, before returning to Spain with the same company. In 2006 he joined Volkswagen Group España Distribución (former VAESA), where he held different positions in the Commercial area until he became Marketing Director for the Volkswagen brand in Spain, a position he held until 2018, when he joined SEAT S.A. Page 1 of 2 SEAT S.A. is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the CUPRA and SEAT brands, while SEAT MÓ is the business unit that covers urban mobility products and solutions. SEAT S.A. exports more than 80% of its vehicles, and is present in 75 countries. The company employs over 15,000 professionals and has three production centres Barcelona, El Prat de Llobregat and Martorell, where it manufactures the SEAT Ibiza, SEAT Arona, Leon family and the CUPRA Formentor. Additionally, SEAT S.A. produces the Ateca in the Czech Republic, the SEAT Tarraco in Germany and the SEAT Alhambra in Portugal. The company also has the SEAT:CODE software development centre, located in Barcelona. SEAT S.A. will invest 5 billion euros through to 2025 to develop new models for the two commercial brands, SEAT and CUPRA, and to electrify the range. The company aims to play a relevant role in the electrification of urban electric vehicles, with a special focus on the transformation of the Spanish automotive industry. SEAT S.A. Communications STAMPA Cristina Vall-Llosada Fabrizio Carpo Head of Corporate Communications Corporate Communications M/ +34 646 295 296 M/ +34 686 854 085 [email protected] [email protected] NEWS SEAT S.A. Mediacenter PRESSE PREMSA PRENSA Page 2 of 2 .
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