PRENSA PREMSA PRESSE NEWS STAMPA brand different positions in the Commercial area until he became Marketing company his career as a controller in France at the Renault Group, b , and a postgraduate degree in Marketing from ESADE Business School. Fondevilla began Fondevilla holds a degree in Business Administration and Management from theUniversity of team and dealer n 50% CUPRAand brands in countrya wheresales of electrified vehicles increased by more than Pedro Fondevilla underlined that C transforming th manager. recentIn years, he has become a SEAT S.A. President Wayne Griffiths emphasised that Portugal, with a CUPRA. From now on, Fondevilla electric vehicle strategy to achieve this position, he has led the global product marketing strategy, coordinating the commercial areas and since January 2018 has held the position of Global Head of Product Marketing at SEAT S.A. In Fondevilla has 20 years of experience in the automotive industry, especially in the comm and brands CUPRA Portugal, a position he will take up as of 1 , managing Director Pedro Fondevilla Hola!

▪ ▪ ▪

introduction of electrifiedvehicles in Portugal wellas as contributing to the He is taking up the position with the aim of strengthening SEAT and boosting CUPRA, the Global Directorof Product Marketing at .A. Fondevilla has willHe be in charge of in

in

. In 2006 he joined Volkswagen Group España Distribución ( the 27 / , a, contribution margin targets. 0 4 e sales andafter position he held until 2018, when he joined SEAT S.A /

.

2021

20 years of experience in the automotive industry and until now was

within the commercial area . P edro Fondevilla has been appointed new Managing Director of SEAT

SEAT and CUPRA

: will appointed

- aim at growing SEAT and boosting the CUPRA brand in transformation of st

May. In his new position, Fon devilla right reference

in the country

to increase the competitiveness of SEAT and :

person to was also responsible for developing the new

the company and its brandswith the efore returning to Spain with the same

in the Commercial area for SEAT Portugal

boost Fondevilla will head the SEAT .

former

Director

the growth of SEAT and

VAESA), where he held

for the Volkswagen Griffiths added that

ercial area,

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PRENSA PREMSA PRESSE NEWS STAMPA SEAT with special a focus on transformationthe of the Spanish automotive industry. CUPRA, andto SEAT S.A. willinvest 5 billion euros through 2025to to develop new modelsfor the twocommercial brands, SEAT and software development centre,located in Barcelona. Republic,the SEAT Tarracoin Ger Ibiza, SEAT SEAT Arona, Leon family and CUPRAthe Formentor.Additionally, SEAT S.A. produces theAteca in theCzech professionals an SEAT S.A. exports morethan 80%itsof vehicles, andis present in 75 countries. The company employs15,000over SEAT brands, while SEAT is MÓ the businessunit that coversurban mobility products andsolutions. VolkswagenGroup, the multinational has its headquarters in Martorell (Barcelona),sells ve SEAT S.A.

SEAT

isthe onlycompany that designs, develops,manufactures andmarkets carsin Spain. A memberof the S.A. S.A. electrifythe range.The company toaims play relevant a role in the electrificationurbanof electricvehicles,

S.A. d has d three production centres cristina.vall 295 296 M/+34 646 Communications Head Corporate of Cristina Vall Communications

Mediacenter - llosada@.es - Llosada many andthe SEAT Alhambra in Portugal. The company hasalso theSEAT:CODE

Barcelona, El Pratde and Martorell, whereit manufacturesthe

fabrizio.carpo M/+34 Corporate Communications Fabrizio Carpo 686 854085 686 hiclesunder the CUPRA and @seat.es

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