Broadcast I N Mjan8 T He Newsweekly O' Brcaacas: Nd and Allied Arts Our 42Nd Year 1973

Post -Newsweek first victim in 1973 challenge season Exclusive analysis tracks broadcasting's media share Broadcast i n mJan8 T he newsweekly o' brcaacas: nd and allied arts Our 42nd Year 1973

!IBUI BUS PUBUC LIBRARY SOUR FALLS, S. II:!L WE'll changing butnot our names, ourspots too... on the dial

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` WDSU AM /F , a New Orleans earmark for 50 years, will now be known as WGSO -AM and WQUE Stereo 93. WDSU -AM and WDSU -FM are changing their names but not their spots on the radio dial. The NEWSPAPO same great listening (only better) will still be the 1280 and 93 spots in New Orleans.

stern 93 Owgso eworku°ns =wipe new mime SERVICES OF COVENANT BROADCASTING CORPORATION OF LOUISIANA Represented by BLAIR 6 RADIO

The Broadcasters Promotion Association awarded HRP the 1972 Gold Certificate of Excellence for our market presentation, "A Tale of One City': Designed to convince the advertisers to buy the Southern New England Television market more efficiently, this prize -winning "tale" makes the point that this area is really one maxi city, one retail market, self- contained and created by the distribution patterns of major food chains and wholesalers. HRP first won BPA honors in 1967 for that year's outstanding sales presentation. In 1970, we again took top honors with our trade campaign, " Iblevision Innovators". Our 1971 presentation, "Chinese New Year" brought us our third BPA award. HRP. The only TV Representatives to win more than one BPA award.

HARRINGTON, RIGHTER & PARSONS, INC. BALTIMORE. MD. 21201 ALLAN 1. KNOPF President PHONE Û1 727.5600 KEY TO SUCCESS IN PUBLIC HAMBURGERS SERVICE December 11, 1972 PROGRAMING

Mr. Donald P. Campbell Vice President & General Manager WMAR -TV 6400 York Road Baltimore, Maryland 21212

Dear Mr. Campbell:

We are so excited about the response we received from the television documentary, "John F. Kennedy: Years of Lightning,

Day of Drums ", I wanted to share my good fortune with you. The response was so overwhelming and complimentary, we are still receiving plaudits from our customers even though the show was viewed the evening of November 21st...that's a full three weeks ago.

Attached please find some of the letters which, believe me, are just a sample of the many we received and are still receiving daily. We had ordered 10,000 commemorative medallions of John F. Kennedy, and by 10:30 the next morning, after the telecast, 5,000 were gone, and the other 5,000 were depleted by the end of the day. If this is any in- dication of the pulling power of TV, Hamburgers will be "YEARS taking a long hard look at our media mix for next season. OF LIGHTNING, The good -will incurred is immeasurable. We have always DAY OF taken an aggressive role in the well -being of our community. DRUMS" Our 122 years of leadership attests to that, and Hamburgers November couldn't be more proud or gratified in presenting this im- 21, 1972 portant tribute of our late President to the citizens of 9:30 -11 PM Baltimore. We look forward to the second presentation of this show on WMAR -TV sometime next November, and know the response will be equally gratifying. METRO RATING' Thank you and your staff for all the help and promotion you 19 gave this worthwhile documentary. It is also a tribute to your good judgment in presenting this show on your station. METRO SHARE'` Sincerely, 31

TOTAL Allan J. Knopf HOUSEHOLDS`` AJK /rlb President 156,000

Enclosures CHARLES CENTER YORK ROAD WESTVIEW °Source: November REISTERSTOWN PLAZA EASTPOINT HARUNDALE LANCASTER PARK CITY LANDOVER MALL 1972 NSI Subject to inherent limitations as stated in applicable reports.

In Maryland Most People WMAR Watch TELEVISION -TV PARK, m BALTIMORE. MD. 21212 Represented Nationally by KATZ TELEVISION BroadcastingmJan8

CLOSED CIRCUIT 9 Amon Carter's Fort Worth broadcasting- publishing empire will be sold to Capcities, LIN in $115-million package. AT DEADLINE 10

DATEBOOK 12

OPEN MIKE 13

Creating that home -town feeling for a major metropolitan savings & loan. MONDAY MEMO 14 Post- Newsweek TV's in Jacksonville and Miami are the first 1973 targets of license -renewal challenges; Nixon supporters are prominent in the attack. Latest cases highlight dilemma as industry looks to new Congress for relief while 143 stations stand in limbo. LEAD STORY 16 Commercial considerations -split 30's the foremost - occupy priority attention of NAB boards in Palm Springs. BROADCAST ADVERTISING 19 Where broadcasting fits in the advertising - expenditures track record of the major media. An exclusive analysis by the Ted Bates agency. 20 Feminine- product advertisers, armed with NAB's code visa, are slow to travel in television territory. 23

Another separatist on NAB flanks : Mogul calls for radio -only association. MEDIA 25

CHANGING HANDS 26

ABC commits $25 million for rights to next Olympics. PROGRAMING 30

Whitehead stars in the wake of his words, on PTV and elsewhere. BROADCAST JOURNALISM 32 IBEW goes back to work under terms that gain greater electronic flexibility for CBS's future. EQUIPMENT & ENGINEERING 34 Western Union wins first FCC grant for domestic communications satellite. 35

CBS decides to cut bait on the Yankees, sells team for $10 million. FINANCE 40

FATES & FORTUNES 43

FOR THE RECORD 46

Bryson Rash: out to make NBEA four initials to remember. PROFILE 57

EDITORIALS 58

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage for special delivery. paid at Washington and additional offices. Single issues $1. Subscriptions: one year 520, two years $37.50, three years $50. Add $52 yearly $6F for air mail. $4 for Canada. $6 for all other countries. Subscriber's occupation recruited. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $8.50. WTVJ WQXI -TV MIAMI ATLANTA WVCG KLNG MIAMI WNYR OMAHA -TV N.Y. WYOR WTVN ROCHESTER. WLOF MIAMI COLUMBUS. O. WEZO ORLANDO WVTV WTVN N.Y. ROCHESTER, WLOQ MILWAUKEE COLUMBUS. O. ORLANDO KOGO KBEE -AM /FM WZUU -AM /FM WBUK SAN DIEGC MODESTO MILWAUKEE COLUMBUS. O. KHQ -TV KOAM -TV KFBK -AM /FM PITTSBURG KANS. KEEY -AM /FM -TV WKRC. SPOKANE MINNEAPOLIS /ST. PAUL KALB NAT SACRAMENTO JOPLIN MO. ALEXANDRIA, LA CINCIN KHQ -AM /FM KMEN WLAC-TV WKRC SPOKANE KOLA NASHVILLE KVII -TV SAN BERNARDINO SAN BERNARDINO AMARILLO CINC IN NAI WICS /WICD -TV WH EC-TV SPRINGFIELD KABL -AM /FM KERN WKRQ KGTV ROCHESTER, N.Y. CINCINNAT CHAMPAIGN, ILL. SAN DIEGO SAN FRANCISCO BAKERSFIELD L WSBT -TV W W -TV W MAR -TV KTVT WTVT WNEP -TV NEW ORLEANS DALLAS TAMPA /ST. PETERSBURG SCRANTON SOUTH BEND BALTIMORE /F WILKES BARRE WWL-AM /FM KMGH KAKC -AM /FM WSBT -AM /FM NEW ORLEANS W MAR WLIF SOUTH BEND DENVER BALTIMORE TULSA WOAD-TV BALTIMORE DAVENPORT WKY-TV ROCK ISLAND KAKE -TV OKLAHOMA CITY WLBZ -TV KTLK WJR -AM /FM WRUN -AM /FM DENVER DETROIT UTICA MOLINE /E. MOLINE WICHITA BANGOR, MAINE WKY KHEY KATU -TV WKBN -TV KOMO -TV KAKE -AM /FM OKLAHOMA CITY KAYC EL PASO PORTLAND. ORE. YOUNGSTOWN SEATTLE WICHITA BEAUMONT WESH-TV WHIM -AM /FM WKBN -AM/ FM KOMO WPAT -AM /FM ORLANDO KAYD KTBS PROVIDENCE YOUNGSTOWN SEATTLE NEW YORK DAYTONA BEACH BEAUMONT SHREVEPR Media Payment WFBC-TV KHVH -TV WDAF -TV KRNT -TV WREC -AM /FM WPLR WRCI GREENVILLE HONOLULU KANSAS CITY DES MOINES MEMPHIS NEW HAVEN HARTFOF SPARTANBURG,S.C. ASHEVILLE, N.C. WDAF -AM /FM KRNT -AM /FM WBRC -TV WVEC -TV WKR( KaHsTóN KANSAS CITY DES MOINES BIRMINGHAM NORFOLK. VA. MOBILE WFBC-AM/FM GREENVILLE, S.C. KNUZ WXII -TV WFI E-TV WGR -TV WN DR WKR( HOUSTON WINSTON SALEM EVANSVILLE BUFFALO SYRACUSE MOBILE WEZW GREENSBORO MILWAUKEE KAUE H. POINT WOTV WGR -AM /FM WBIR -TV KAM HOUSTON GRAND RAPIDS BUFFALO KNOXVILLE LITTLE F WSLR WSAZ -TV AKRON WOOD -AM /FM WMT -TV WBIR -AM /FM WREI CHARLESTON GRAND RAPIDS CEDAR RAPIDS KNOXVILLE MEMPH HUNTINGTON, W. VA. KGGM-TV WATERLOO ALBUQUERQUE WFRV -TV WWGO KSB{ WRTV GREEN BAY ERIE SALINA: INDIANAPOLIS WMT -AM /FM WOKO CEDAR RAPIDS SAN LUI ALBANY KRVN -AM /FM WCCK WJTV LEXINGTON. NEB. ERIE KMJ JACKSON, MISS. WHK KTBC -TV CLEVELAND FRESNC WSLI-AM/ FM AUSTIN WAVE -N WRAL -TV LOUISVILLE WMMS RALEIGH /DURHAM WLA, JACKSON. MISS. NASH VI KTBC -AM /FM CLEVELAND AUSTIN WAVE WWNC LOUISVILLE KKTV ASHEVILLE WAFB -TV COLORADO SPRINGS BATON ROUGE WMAZ-TV PUEBLO KMJ -TV MACON WRBL -TV FRESNO KPOI -AM /FM COLUMBUS, HONOLULU WMAZ -AM /FM GA. MACON KEYS CORPUS CHRISTI These stations are making Spot TV and Spot Radio more profitable for stations, agencies and advertisers. They are Media Payment's Charter Subscribers.

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PRESIDENT

Media Payment Corporation ... a service you can bank on Announcing the Janus Awards for Excellence in Financial News Programming The Mortgage Bankers Association of America (MBA) presents the Janus annual awards program to recognize radio and television broadcasting stations whose financial news programs have made a significant contribu-

tion to community understanding of commerce and finance during the -, 1972 -73 season. The competition is designed to encourage broadcasters to provide aQthoritative, regularly- scheduled programs character- ized by informed, comprehensive coverage of financial news. It is likely that the content of a good program will expand the economic knowledge of the audience. A distinguished panel of judges from the academic, business, and journalistic communities will select the award -winning entries. The award statuettes will be presented to the winning stations during the MBA National Conference in New York in April, 1973. Winners may exploit the award in appropriate promotion of the station or winning program. If your station aired a good financial show series between July 1, 1972, and February 1, 1973, call MBA today (202- 833 -3370) requesting an entry form and guidelines, or mail coupon.

Robert L. Gray, Director of Public Relations Mortgage Bankers Association of America 1125 Fifteenth Street, N.W. Washington, D.C. 20005 Please send entry form and guidelines to Station call letters Attention of

Street

City State Zip Closed Circuit®

Wraps off? insight into his thinking is expected in labor force. (Example: station in area response to letter from Mark Evans, where women account for 40% of labor FCC is considering temporarily waiving Metromedia Inc., who as head of Nation- force would be expected, according to antisiphoning rules for cable -television al Association of Broadcasters task force theoretical ideal, to have eight women systems in same markets, such as New on license renewals, has asked for clarifi- among 20 top job holders.) Stations York, where companies using new tech- cation of speech as it related to bill. would then be ranked according to their nologies are transmitting movies and Meanwhile, in view of proposed bill, discrimination index, and commission other events for pay, without restriction. observers saw considerable irony in spec- could decide how many of them war- Commission has been stymied for months ulation that one or more of last week's ranted further attention. in resolving issues raised by Sterling Man- challenges to Post -Newsweek stations in hattan Cable's request that commission bar Florida (see page 16) were somehow In the family Trans World Communications from using linked to Nixon administration's anti- engi- telephone lines to transmit movies for fee Professional consultants, including pathy to associated Washington Post. If neers lawyers, may find hard going into New York hotels as well as by and pro- enacted, bill would afford incumbent li- with licensee clients they posal of Columbia Pictures (parent of long -time if censee considerable protection against in of applications Trans World) to feed movies and other participate preparation kind of challenges being mounted against opposing license renewals of old -line material, also into in sta- for fee, hotels sev- Post's stations. tions with good records. Inkling of this eral other cities ( "Closed Circuit," Oct. 30, 1972). came last week when engineering firm Pitch is in was advised to with one FCC has been inclined to deny Sterling forgo association complaint and grant Columbia's applica- RKO General, pursuing one -to -a- market of applications for waxT(iv) facility of in -station Washington Post Co. (story page 16) or tion while at same time it issues rulemak- approach broadcast ownership, lose account. ing to determine how such services are reportedly has made offer of $4.5 million for KSTP -AM Minneapolis -St. Paul and is likely to develop, what impact they may Moving have on other communications systems, awaiting answer from Hubbard Broad- out and what restrictions, if any, should be casting Co. chairman -founder, Stanley E. There will be vacancy on majority side imposed on them. However, commission, Hubbard. Station, founded in 1928, is of House Communications Subcommittee apparently moved by Cable Television Bu- on 1500 khz with 50 kw full time. It is if Democrats approve bid just made by reau arguments, is now concerned over NBC affiliate, and was first station in Representative Robert O. Tiernan (D- fate of cable systems competing with un- Hubbard group, which also comprises R.I.) for seat on powerful Appropriations restricted services during pendency of KSTP-FM -TV, KOB- AM -FM -TV Albuquer- Committee. Mr. Tiernan, who has been que, wGTO(AM) Gardens, rulemaking. As result, waiver of anti - N.M., Cyprus on Communications unit of Commerce wTOG siphoning rules is seen as way of evening Fla., and -ry St. Petersburg, Fla. Committee since his election to Congress odds. Commission is expected to act this in 1967, has been champion of long - week. Next dance range funding for public broadcasting One down, another to go: With agree- and late last year offered bill for loans to Hard bargaining ment reached on new radio -station music cable systems to expand into rural areas. license contract with American Society of Negotiations between Office of Telecom- Composers, Authors and Publishers Magnuson peeved? munications Policy and television net- (BROADCASTING, Dec. 11, 1972, et. seq.), re- Among new faces around Corporation works over "voluntary" cutback of All- Industry Radio Music License Com- for Public Broadcasting runs are getting nowhere. Networks feel board meeting mittee starts talking this week with this week 10) will be Kris - they have nothing to gain, great deal to (Jan. Irving Broadcast Music Inc. about new BMI con- tol, named by President to fill lose by yielding to White House pressure Nixon tracts. Current ones expire Dec. 31 this vacancy left by death of Saul Haas, outside regulatory process. One network year. With reduction gained from ASCAP no Seattle broadcaster. His was interim says suggestion advanced so far by and contract -escalated increase in BMI's appointment, which has given rise to OTP chief Clay Whitehead would cost it effective first of this year, two services' questions from Capitol Hill about validity less than $10 million annually in profits. rates are almost on par: ASCAP's is of any votes he may cast before giving up. Next escalation of Seattle OTP isn't now 1.725% and BMI's 1.7 %. confirmation. Murmuring has been low pressure will be new study of network key, but there's evident unhappiness that continuing in economics citing climb Numbers game Democratic vacancy went to Nixon -lean- profit picture. It should emerge in next ing conservative instead of, for example, two weeks. Reperesentatives of National Organiza- tion for Women had private meeting with someone like Dorothy Bullitt of KING FCC members last Thursday to discuss Stations, who was Senate Commerce Fogbound job that commission is doing in prohibit- Committee Chairman Warren Magnuson's Contusion surrounding Nixon administra- ing broadcasters from discriminating in candidate for post. tion's proposed bill on license renewal may employment practices against women and be lifted somewhat this week. Clay T. minority -group members. NOW repre- Riding again Whitehead, OTP director, whose tough sentatives, Wilma Scott Heidi, president, American Bakeries Co., Chicago, is speech last month criticizing network criticized technique commission now uses reportedly launching extensive radio cam- news operations appears to have misled to check for discrimination (it takes paign shortly on behalf of its Merita many regarding purpose and details of closer look at renewal applicants whose bread, having signed for 52 -week spon- bill (BROADCASTING, Jan. 1), plans to records indicate they employ no blacks sorship of original network series of yore, discuss measure itself in speech before or women or show decrease in employ- The Lone Ranger, in 41 southern mar- National Academy of Television Arts ment in those categories) and suggested kets, including Miami, Richmond, Jack- and Sciences in New York on Thursday. use of discrimination index as alter- sonville, Fla., and Charleston, S.C. He is not expected to take back what he native. Transaction was made by Charles Michel- said in Indianapolis speech about impor- In index system number of women son Inc., New York, program distributor, tance of licensee responsibility. But, if and minorities in top jobs at station and Vitt Media International, New York, present intentions hold, speech will focus would be measured against percent of and marks first multi- market deal on on bill as legislative matter. Additional women and minority groups in market's Ranger in 22 years.

Broadcasting Jan 8 1973 e At Deadline

Fort Worth media deal hits $115 million mark were based on $45 million appropriation level, as specified by CPB. But confusing Carter family's WBAP- AM -FM, 820 khz with 50 kw. WRAP -FM is on situation further was report by National along with newspaper, will be sold 96.3 mhz with 85.8 kw and antenna Association of Educational Broadcasters to Capcities for $80 million; 1,440 feet above average terrain. to members over weekend that best guess LIN gets WBAP -TV for $35 million WBAP -TV would be added to LIN for new fiscal budget for CPB will be broadcast roster that currently consists $35 million (down from current $45 mil- Fort Worth broadcasting and publishing of WAND(TV) Decatur, Ill.; WAVY -TV lion). NAEB also reported that appro- interests of Carter Publications Inc. were Portsmouth -Norfolk -Newport News, Va.: priation for facilities grants may be pared near sale last week to Capital Cities wFIL(AM) Philadelphia: WAKY(AM) to $8 million, down from earlier prospect Broadcasting Corp. and LIN Broadcasting Louisville, Ky.: KEEL(AM)- KMBQ(FM) of $13 million and far below $25 million Corp. for total of $115 million. Agree- Shreveport, La.: KAAY(AM) Little Rock, appropriated by Congress last year but ment in principle was reached Friday Ark.; WBBF(AM)- WBFB(FM) Rochester, which was vetoed by President Nixon. (Jan. 5) in Fort Worth by chief execu- N.Y.; WIL -AM -FM St. Louis and KILT - That bill, for all of Health, Education tives, including Amon Carter Jr., Thomas AM-FM Houston. and Welfare Department funds, also Murphy of Capcities and Donald Pels of WRAP -TV, on channel 5, is the NBC -TV contained $45 million for CPB. LIN. affiliate for Dallas -Fort Worth. Capcities is buying WBAP -AM -FM and Both Capital Cities and LIN Broad- FCC sets up rulemaking Fort Worth Star- Telegram for $80 mil- casting are publicly owned companies. lion. LIN is buying WBAP -TV for $35 Their shares arc traded on the New York on public availability million. Gross figures include commis- Stock Exchange and over the counter of station program logs sions to media broker Charles Dunbar of respectively. LIN is reportedly financing Palm Beach, Fla., and E. F. Hutton Co., the WRAP -TV purchase through a group New rules requiring radio and television representing seller. Howard Stark was of New York banks. stations to make their program logs avail- consultant to Capcities on radio sale and able for public inspection have been pro- Vincent Manno consultant on newspaper. PBS fights back at posed by FCC. efforts Under proposed rules, program logs, Buyers are to pay FCC transfer fees. by CPB for more control There were reports that Hutton, large which are not now required to be main- Wall Street investment firm (with which Public Broadcasting Service board told tained in stations' public files, would have Robert Pauley, one -time president of Corporation for Public Broadcasting last to be retained by licensee for two years ABC Radio and later of Mutual, is now week that latter should not try to operate or length of license term, whichever is associated) had been given guarantee of network and that PBS is opposed to greater. (Present rules require logs to be kept on file not for public access more than $1 million fee by Carter to moves that seem to lead toward central- -but - find buyer for properties -which under ized control. This is gist of statement for two years to facilitate possible FCC late Amon Carter's will had to be sold made by new PBS chairman Robert F. investigations). Commission said after in package. Shenkkan, KLRN -TV Austin, Tex., at news new license is granted stations could de- Friday stroy logs that are at least two years old. Included in Capcities' acquisitions are conference (Jan. 5) after two-day PBS board meeting in Washington. CPB Because of considerable bulk of these two Fort Worth suburban publications, meets documents, FCC recommended that they semi -weekly Arlington Citizen-Journal board Wednesday (Jan. 10). be filed at some public place, such and shopping guide in Oak Cliff. Mr. Shenkkan said CPB is moving other toward total control of public broadcast- as library, rathar than at station. Carter Publications is principally ing, contrary to the intent of Congress. Proposal was initiated at request of owned by Amon Carter Foundation He said new PBS statement to that effect National Citizens Committee for Broad- (23.34 %); Mr. Carter Jr. (19.08 %); is being circulated to public -station man- casting, which also wanted commission Ruth Carter Johnson, daughter of senior agers over weekend and it will be made to institute more stringent record- keeping Carter (19.08 %), and Nenetta Burton public this week. rules regarding non -entertainment pro- Carter, widow of senior Carter (15.54 %). Programs PBS board voted to recom- graming. Commission said latter request Lesser stockholders include Abe Her- mend for renewal in 1973 -74 season were needs further study, but that public - man, attorney; Jack Campbell, general these, among others: Public Affairs 1973, access provision can be acted on now. manager of company, and Jack L. But- Firing Line, Week in Review, Black It expressed hope that proposed rule ler, editor of paper. Journal, and For the Record. These are would encourage "continuing dialogue" Ownership of Star -Telegram would be not among 26 listed for funding by CPB between licensees and members of com- major addition to Capital Cities' current last month although at that time CPB munity, as opposed last- minute adversary publishing interests, and WBAP -AM -FM said it was still considering additional relationship between those interests at would bring company's radio stations to public affairs and cultural programs license -renewal time. FCC's full seven -station limit in AM and (BROADCASTING, Dec. 18, 1972). Comments on proposal are due Feb. 2, to within one of that limit in FM. Its Hartford N. Gunn Jr., president of replies on Feb. 16. current radio stations -in addition to PBS, said he had been told by William five V's and one U in television -are F. Buckley Jr. that CPB officials had Dispute over Tijuana FM's WROW-AM -FM Albany and WKBW(AM) told him (Mr. Buckley) that Firing Line Buffalo, both N.Y.; WPRO -AM -FM Provi- would not be funded in new season be- may be close to settlement dence, R.I.; WPAT -AM -FM Paterson, N.J.: cause CPB was opposed to "personalities" U.S.- Mexican agreement providing for WJR-AM -FM Detroit and KPOL -AM -FM and "topicalness" in public- affairs pro- allocation of FM commercial and non- Los Angeles. Capcities' publishing inter- grams. Late last week, Mr. Buckley indi- commercial stations within 200 miles of ests are Fairchild Publications Inc., pub- cated he plans to seek private financing each side of Mexican border has been lisher of Women's Wear Daily and other to keep his program on public broadcast- ratified by Mexican senate, U.S. was trade publications; Oakland Press (form- ing, or, in alternative, would consider notified on Friday (Jan. 5). U.S is treat- erly Pontiac Press), Pontiac, Mich., and commercial TV, which is where his pro- ing measure as executive agreement that Belleville (BI.) News Democrat. gram started. does not require Senate ratification. WBAP(AM) is major -area station on PBS said its program recommendations Officials note that effective date of

Broadcasting Jan 8 1973 10 agreement will not be known until Mexi- include transmissions between states. Be- Miami, was hit by petition to deny. Filing can president signs agreement and it is cause of this and "unique characteristic" against Spanish -language facility was formally published in accordance with of MDS, commission said, it should re- CMQ Corp., itself local Spanish -language Mexican law. tain full control over selection of licensees program distributor. Firm told FCC that However, ratification by Mexican sen- where interstate service is to be involved. station's use of those call letters is "at- ate presumably clears away last obstacle It also said, however, that if interstate tempt ... to palm off its product and to to Mexican government's moving against service is not initially anticipated in MDS trade upon the reputation of CMQ" in two Tijuana FM's that San Diego broad- application, state certification, when re- anticompetitive manner. Programer al- casters say are competing with them by quired by state. will be FCC prerequisite. leged that station's product was inferior beaming American-style programing into and that potential customers could mis- their market. Going to hearing: WCVI takenly connect two operations and cause Along with FM agreement, two coun- firm's reputation to suffer. WCMQ changed tries signed "special arrangement" which License -renewal application of wcvi(AM) call from WLTO last October. says that stations established under main Connellsville, Pa., has been designated agreement "within the jurisdiction of for hearing by FCC to resolve issues Spot check including question of whether each [government] will be assigned and station Inaugural Committee last Friday (Jan. 5) operated for the basic purpose of pro- principal used 'facilities to serve vested its interest. inquiry was considering recommendation by viding an effective service to nationals Commission said into vice chairman, Mark Evans, Metromedia wcvi operation, initiated following com- within its frontiers." vice president, that it delete from in- Mexican government informed U.S. plaint by local citizen group calling itself Freedom augural public service tapes references State Department in August that investi- Committee, raised "serious to medallions being and sold by questions" as made gation would be made to determine to whether Connellsville Franklin Mint. Mr. Evans said since this Broadcasters Inc. is whether Tijuana stations, both operated qualified to remain is venture it should not be licensee. commercial by Paul Schafer, former owner of Schafer included in spots that have been sent to Electronics Corp., are violating Mexican Principal issue to be resolved in hear- TV and radio stations around country law (BROADCASTING, Aug. 14, 1972). ing, commission said, is whether licensee publicizing inaugural ceremonies and who is Later, State Department was assured President Dr. Cam T. Trolle, chief plugging sale of special mementos. This Mexican government of staff at Connellsville State general feature has caused objections from some would take "appro- hospital, priate action," in light encouraged programing on broadcasters, although there have been of its obligations wcvi concerning controversy under its international agreements, in- surrounding no objections to use of spots otherwise. health care offered by that institution cluding new side agreement, and its own that was designed to protect his private laws (BROADCASTING, Nov. 13, 1972). OTP be interests. Other allegations against li- will still there State Department officials on Friday Office of Telecommunications Policy was said ball was censee include fraudulent billing, fair- still in Mexicans' court on ness- expected to escape major impact of sharp Schafer issue. doctrine violations, improper identi- fication of political announcements and cuts in Executive Office that were to be questions regarding maintenance and announced last Saturday (Jan. 6). Exact FCC says its OK only availability of station files. size of cut in OTP staff probably will is not be known until later this month when necessary for President sends Congress his budget for interstate MDS systems Sole victim in renewal batch fiscal 1974. But indications were DTP's Last week was deadline for objections FCC has held that applicants for omni- staff cut will be among smallest in Ex- to renewals of stations in Florida, Guam, ecutive Office. Some offices are expected directional microwave stations in Multi - Puerto Rico and the Virgin Islands, and to be eliminated entirely, some are due point Distribution Service need not seek only one station there, wcMQ(AM) state certification for extensive reductions in size, by as if applicants intend to much 50% cases. OTP now provide interstate service. as in some has authorized staff of 65. Commission laid down new policy in In Brief There were also fresh reports last week emerging MDS field in order that rejected that OTP's director, Clay T. Whitehead, Consumer news. petitions by MDS applicants seeking dis- Consumers Union, pub- will remain on job. missal of competing applications on lisher of Consumer Reports, has formed ground they had not been certified by broadcast and film division to serve radio NAB asks GAO for fairness state public utilities commissions. and television with information on con- Appli- Broadcasters cations are for microwave stations in sumer developments and to initiate produc- National Association of Charlotte and Winston -Salem, both North tion in this area. Gordon Hyatt, producer asked General Accounting Office last Fri- Carolina, and Jacksonville, Fla. of documentaries for CBS and NBC, has day (Jan. 5) to remove "discriminations" been named director of new division. against broadcasting in Federal Election MDS is means of transmitting closed - Campaign Act of 1971. Candidate, it was circuit television signal or other informa- Has happy day. Diamond P Enterprises, Hollywood, has acquired Hap Day Indus- pointed out, may spend all his funds in tion from central location to multiplicity nonbroadcast media, but only 60% in TV of customer-selected points. Commission tries Inc., Boston radio syndicator, from Carson Roberts division of Ogilvy & Mather. and radio. And, it was also noted, broad- proposed establishment of MDS, in rule - Hap Day, producer and distributor of casters must charge candidates only low- making notice issued last April, after re- est unit rate, while other media are per- ceiving increasing number of applications "Have a happy day" radio promotion, will become sales, marketing division of mitted to charge comparable rate. Rec- proposing relay service for closed- circuit were made Vincent T. television. Diamond P and remain in Boston. Try ommendations by again. Citizen groups in Texas and Illinois Wasilewski, NAB president, in answer Petitioning MDS applicants said that are seeking review by U.S. Court of Appeals to request for comments from Philip S. public utilities commissions in their re- in Washington of FCC renewal grants to Hughes, director of federal elections at spective states have asserted regulatory WCFL(AM) Chicago and WOAI -TV San GAO. jurisdiction over intrastate common-car- Antonio, Tex. Parties in both cases had Mr. Wasilewski also made two other rier service provided through omnidirec- previously objected to renewals at FCC. suggestions: Remove "reasonable access" tional microwave facilities. Accordingly, Via satellite. FCC Common Carrier Bureau provision that applies only to broad- they said, competing applications should has OK'd use of communications satellite casting and revise certification provisions be dismissed for lack of state certification. for statewide coverage of opening session by eliminating need for certification when But commission, in unanimous deci- of Alaska legislature. Pacific Intelsat IV passing mention is made by one candi- sion, held that while MDS may involve and ground station constructed by RCA date in support of another candidate and service largely intrastate in its initial Alaska Communications Inc. will provide to permit access to air by nonparty development, substantial portion is likely hook -up. groups or persons acting independently.

Broadcasting Jan 8 1973 11 ECHO PRODUCTIONS PRESENTS Datebook® NIEL ALLEN THE PAGES TURNING BACK Indicates new or revised listing. motion picture and TV categories. Century Plaza IN SPORTS HISTORY! hotel, Los Angeles. WITH Jan. 28-31-Annual convention, National Religious This week Broadcasters. Featured speakers include: Dean Burch and Benjamin Hooks, FCC commissioners; Vincent Foster, NCTA; W. Jan. 8-10 -Oral argument on matters related to Wasilewski, NAB president; David Broadcast Bureau, Clement Stone, philanthropist and Insurance execu- children's television programing, Hilton. ECHOES IN SPORTS FCC (see story, page 31). FCC headquarters, Wash- tive, and the Rev. Billy Graham. Washington ington. Washington. Jan. Annual public affairs conference, Amer- 65 five minute radio shows Jan. 9 -Panel on buying radio and television time, 29.31- Association 62d annual ican Advertising Federation. Major speakers: Richard National Retail Merchants Michael Pertschuk, When you hear the Mel Allen delivery of bonventon. Television panel includes Ave Butensky E. Wiley, FCC commissioner; Dancer- Fitzgerald- Sample, New York, and Richard chief counsel, Senate Commerce Committee; Gerald the ECHOES IN SPORTS material, we of Federal Trade Commission; Robert Tallman E. Reed of WLWT(TV) Cincinnati. Radio panel in- Thain, believe you'll agree that this is the most Henry J. Kaufman, Wash- Jr., Young 5 Rubicam International; Lee Loevinger, cludes George Idealson of Barton A. Cummings, Compton ington. New York Hilton, New York. Washington lawyer; unique, different and commercially ap- Advertising (AAF chairman); Charles W. Yost, Na- pealing sports package ever offered for Jan. 9.12-Joint board meeting, National Association tional Advertising Review Board; Stockton Helffrich, syndication. of Broadcasters. Canyon hotel, Palm Springs. Calif. National Association of Broadcasters Code Authority. Jan. 10- Deadline for receipt of entries in George Stotler Hilton hotel, Washington. FOR FREE BROCHURE AND Foster Peabody Broadcasting Awards. Contact: School of Journalism, University of Georgia, Athens, 30602. DEMO DISK, WRITE OR CALL Jan. 10- Meeting, board of directors, Corp. for February Public Broadcasting. WMPB(TV) Owing Mill, Md., and a Feb. 1- Meeting, Minnesota Associated Press Hunts Valley Inn, Cockeyesvllte, Md. Broadcasters. Minnesota Press Club, Minneapolis. Jan. 11- Hollywood Radio and Television Society Feb. 1- Deadline for entires in fifth annual Robert luncheon meeting with FCC Chairman Dean Burch as F. Kennedy Memorial Journalism Awards for coverage Bev- guest speaker. Ballroom, Beverly Wilshire hotel, of problems of poverty and discrimination in America. erly Hills, Calif. Categories include radio and television. Robert F. Jan. 11- Midwinter meeting, Wyoming Association Kennedy Journalism Awards Program. 1054 31st of Broadcasters. Featured speaker: Jerry Black, Street, N.W., Washington 20007. KSEN(AM) Shelby, Mont. Hitching Post inn, Cheyenne. Feb. 1- Deadline for entries in 41st annual Sigma Jan. 11.12- Seminar on broadcast sales manage- Delta Chi Distinguished Service Awards contest. ment principles, sponsored by Brown Institute and Awards are offered for notable performance in print ÉCHO KSMM(AM) Skakopee, Minn. Brown Institute, 3123 and broadcast journalism. Entry blanks may be ob- East Lake Street, Minneapolis. tained from Sigma Delta Chi, 35 East Wacker Drive, Chicago 60601. praludions Jan. 12- 14- Annual midwinter conference, Florida Association of Broadcasters. Daytona Plaza hotel, Feb. 2.3 --25th annual radio -TV news seminar, cv Daytona Beach. Northwest Broadcast News Association. University of . 0 Minnesota School of Journalism and Mass Communi- 5050 BISCAYNE BLVD. Jan. 12- 18- Consumer Electronics Show, sponsored cation and Hotel Dyckman, Minneapolis. MIAMI, FLORIDA 33137 by Electronic Industries Association. To be shown: TV, radio, phonograph, tape and audio equipment. Feb. 2.4- "The People's Right to Know," sym- (305) 751 -3118 Conrad Hilton hotel, Chicago. posium on freedom of speech and press, sponsored by student chapter, Women In Communications. Featured speakers include: Bill Farr, jailed Los An- geles Times reporter; Anthony Russo, co- defendant Digital Also In January in Pentagon Papers trial, and George Reedy, former Jan. 15- Deadline for entries in annual television press secretary to President Johnson. University of newsfilm competition sponsored by National Press Iowa, Iowa City. Photographers Association and University of Okla- Feb. 5.9- Annual engineering- management seminar Air homa School of Journalism. Contact: Bruce Hinson, sponsored by National Association of Broadcasters. School of Journalism, 860 Van Fleet Oval, University Limited to 20. Contact: George W. Bartlett, VP for of Oklahoma, Norman. engineering, NAB, Washington, Purdue University, ( West Lafayette, Ind. Temperature Jan. 15 -Final date for filing comments on FCC notice of inquiry and notice of proposed rulemaking Feb. 7- Extended deadline for entries in annual considering the operation of, and possible changes Edwin H. Armstrong Awards for best FM programs in, the prime -time access rule. broadcast in 1972. Awards will be presented at Na- tional Association of FM Broadcasters convention, Jan. 15 -18 -Open meetings of steering committee. March 22 -25 in Washington. Entry forms may be ob- Cable Television Federal /State -Local Advisory Corn - tained from Kenneth K. Goldstein, Room 510, Mudd mittee. San Diego City Administration building, room building, Columbia University, New York. 2000, 202 C Street, San Diego. Feb. 8 -Fourth national Abe Lincoln Awards, pre- Jan. 15 -17-Ninth annual convention, Illinois - Indiana sented by Southern Baptist Radio and Television CATV Association. Featured speaker: David Foster, Commission to honor broadcasters for outstanding NCTA president. Indianapolis Hilton. Contact: Tom community service. Featured speaker: Julian Good Wendt, manager, Marion Cable Television, Marion, man, president, NBC. Tarrant county convention can Ind. ter, Fort Worth. Jan. 18- 19- Annual winter meeting, California Broad- Feb. 8-9-Semiannual convention, Arkansas Broad casters Association. El Mirador hotel, Palm Springs. casters Association. Ramada Inn, North Little Rock. Indoor and Outdoor Sensors Jan. 19- Luncheon meeting, Pacific Pioneer Broad- Feb. 9- 11- Annual convention of New Mexico Broad casters. Empire room, Sportsmen's Lodge. North Solid Walnut Console Hollywood, Calif. 19- of Motion Picture 8 Television Jan. 20- Society Major meeting dates In 1972 Gold Anodized Panel Engineers seventh annual winter television confer- Multi- Sensor Selector ence. Sonesta Beach hotel, Key Biscayne, Fla. Feb. 13-16--Convention, National Association of Television Program Executives. Jan. 21 -23- Midwinter meeting, Idaho State Broad- Royal So- Remote to Any Distance casters Association. Downtowner hotel, Boise. nesta hotel, New Orleans. 1/2" Sperry 7- Segment Display Jan. 23-25-Georgia radio- television Institute, spon- March 22- 25- Annual convention, National sored by Georgia Association of Broadcasters and Association of FM Broadcasters, Washington Henry W. Grady School of Journalism. Georgia Cen- Hilton hotel, Washington. Special Price'Send ter for Continuing Education, University of Georgia, March 25-28- Annual convention, National for Athens. Association of Broadcasters. Sheraton -Park Specification Sheet Jan. 24-25-Annual consumer assembly, Consumer and Shoreham hotels, Washington. $297 Money Back Guarantee Federation of America. Keynote speaker: Senator May 13- 18-Annual convention, American Ad- Charles Percy (R- III.). Stotler Hilton hotel, Wash- vertising Federation. Fairmont-Roosevelt hotel, Offer Limited *Standard List Price ington. New Orleans. $.495 Jan. 25-27- Annual winter conference, Alabama May 15.19- Annual meeting, American Asso- Broadcasters Association. All American inn, Auburn. ciation of Advertising Agencies. The Green- brier, White Sulphur Texas Jan. 28- Hollywood Foreign Press Association's Springs, W.Va. I 30th annual Golden Globe Awards presentation, with May 18- 20-Annual convention, American Electronics, Inc. Richard Crenna as master of ceremonies. Los An- Women in Radio and Television. Americana geles ballroom, Century Plaza hotel, Los Angeles. Bal Harbour, Miami Beach. P. 0. Box 7225F Jan. 28-29-Meeting, Oklahoma Broadcasters Asso- June 17-20--Annual convention, National ciation. Lincoln Plaza, Oklahoma City. Cable Television Association. Convention center, Anaheim, Dallas, Texas 75209 Jan. 28-30-Annual Golden Globe Awards of Holly- Calif. wood Foreign Press Association. Presentations In

Broadcasting Jan 8 1973 12 casters Association. La Fonda, Santa Fe. Feb. 14 -18- Winter meeting, Colorado Broadcasters Feb. 10-23- National Academy of Television Arts Association. Denver Inn, Denver. and Sciences overseas tour to four African coun- Feb. 18.17- Region 7 meeting, "The Total Woman," BROADCASTING PUBLICATIONS INC. tries visiting television installations and cultural sites. Women in Communications. Downtown Ramada Inn, Contact: Orbitair International Ltd., 20 East 46th Topeka, Kan. Sol Taishoff, chairman. Street. New York 10017. Lawrence B. Taishoff, president. Feb. 20- 21- Meeting of engineering committee of Maury Long, vice president. Feb. 11 -14 -Third annual seminar, International Tape Association of Maximum Service Telecasters. Avco Edwin H. James, vice president. Association. Tucson, Ariz. Broadcasting headquarters, Cincinnati. Joanne T. Cowan, secretary. Feb. 11-22- Legislative meeting. Texas Association Feb. 24- Region 5 meeting, Women in Communi- Irving C. Miller, treasurer. of Broadcasters. Sheraton -Crest hotel, Austin. cations. Hotel Westward Ho, Phoenix. Feb. 12 -Final date for tiling reply comments on Feb. 28 -Final date for filing reply comments on FCC notice of inquiry and notice of proposed rule - proposed FCC fee schedule increases. making considering the operation of, and proposed changes In, the prime -time access rule. Broadcastingo The new of broadcasting and allied arts Feb. 13 -Final date for filing comments on pro- March posed FCC fee schedule increases. March 6-Annual meeting, New York State Broad- Feb. 13- Hollywood Radio and Television Society casters Association featuring reception for Governor TELEVISION° luncheon meeting with Ms. magazine editor Gloria and Mrs. Nelson A. Rockefeller Wilshire and members of Steinern as guest speaker. Ballroom, Beverly New York State Legislature. Albany Hyatt house. Executive and headquarters hotel. Beverly Hills, Calif. publication Albany. BROADCASTING-TELECASTING building, spon- 1735 DeSales Street, Feb. 13- 14- Annual faculty- industry symposium, March 9- Hollywood chapter of National Academy N.W., Washington, sored by International Television and Radio So- of Television Arts and Sciences D.C. 20036. Phone: 202- 638 -1022. Tarrytown, N.Y. silver anniversary ciety. Tarrytown conference center. academy ball with Bob Hope as honoree. Century Sol Taishoff, editor. Winter meeting, South Broad- Plaza hotel, Los Angeles. Feb. 13.15- Carolina Lawrence B. Taisoff, Association. Wade Hampton hotel, Columbia. publisher. casters March 9- 11- Meeting, board of directors, American Feb. 13- 16- Convention, National Association of Tele- Women in Radio and Television. Hilton Palacio del vision Program Executives. Royal Sonesta hotel, New Rio, San Antonio, Tex. EDITORIAL Orleans. March 15 -Thirty -third anniversary banquet, Inter- Edwin H. James, esecutive editor. Feb. 14- Judging, 1972.73 Voice of Democracy Schol- national Television and Radio Society. Waldorf -As- Donald West, managing editor. arship. Kansas City, Mo. toria hotel, New York. Rufus Crater (New York), chief correspondent. Leonard Zeidenberg, senior correspondent. J. Daniel Rudy, assistant to the managing editor. Frederick M. Fitzgerald, Earl B. Abrams, senior editors. Alan Steele Jarvis, Don Richard, assistant editors. Ann Cottrell, Carol Dana, Eleanor Senf, Jan Walker, editorial assistants. Open Mike® Pamela Dutton, secretary to the editor.

SPECIAL PUBLICATIONS Art King, director; Joseph A. Esser, associate editor; Jill Newman, editorial assistant.

Vicious Cycle stincts, avoids complete truth and is an ADVERTISING ? Fred Pierce, EDITOR: The past months have manifest- inferior product -Michael Maury Long, general manager. KsKI(AM) Hailey, Idaho. David N. Whitcombe, director of ed an alarming usurpation of congres- news director, marketing. John Andre, Southern sales manager. sional and FCC prerogatives and a creep- Bad diagnosis? Gerald Lichtman, classified advertising. ing erosion of First Amendment rights Doris Kelly, secretary to the general of broadcast companies that schedule na- EDITOR: In reference to "The no -word manager. (Dec. I believe that tional news and documentaries. Station word" editorial 18), the point of critics CIRCULATION managers had best not be misled by the you partially missed of drug advertising on television. The Bill Criger, subscription manager. enticing trade -offs suggested recently by Laurie Endter, Kwentin Keenan Michael Kelly, is to make me scream [Office of Telecommunications Policy di- "no headache going Patricia Johnson, Jean Powers, Shirley Taylor. rector] Clay Whitehead. at my child" approach is too simply by taking a pill. Life's problems PRODUCTION the local stations who at- solved God help can easily be eliminated. All we have to Harry Stevens, production manager. tempt to "balance" what they judge to Bob Sandor, production assistant. do is find the right pill, capsule or for- I will challenge be unbalanced. for one mula. in writing, to local station managers and ADMINISTRATION There is nothing wrong with adver- to the FCC, counterbalancing which Irving C. Miller business manager. such tising proprietary drugs on TV, but I Dorothy Coll, Sheila Thacker. in my judgment creates a new imbalance. hope our industry, including the net- Lucille DiMauro, secretary to the publisher. And I will demand that inquiry be made works, will exercise stronger policing to re- BUREAUS of such stations' further efforts action to make sure that the drug is balance. My point: Local managers will NEW YORK: 7 West 51st Street, 10019. presented in the proper light. Phone: 212- 757 -3260. unwittingly hurl themselves into a jungle Television advertising is not directly Rufus Crater, chief correspondent. balance - counterbalance - rebalance David Berlyn, Rocco Famighetti, senior editors. of responsible for the drug problem any Lauralyn Bellamy. John M. Dempsey, Michael remarks assistant editors. claims if they think Whitehead's more than it is responsible for the 9,000,- Shain, hint that they should cavalierly cavil with 000 to 10,000,000 persons who have an Larry G. Kingen, sales manager; Eleanor R. national newsgathering organizations, Manning, institutional sales manager; Stan alcohol problem, but it does have an Soifer, mur sic sales manager; Susan Hirata, based wholly on local perspective. - obligation to make sure advertising Harriette Weinberg, advertising assistants. James A. Brown, assistant professor, tele- doesn't oversimplify the solution to life's HoLLYwooD: 1680 North Vine communications, University of Southern problems. W. Hunt Jr., PGW Street, 90028. Phone: 213-463-3148. California, Los Angeles. James Morris Gelman, senior correspondent. Inc., Golf, Ill. Bill Merritt, Western safes manager. Sandra Klausner, assistant. Back to haunt While station burns TORONTO: John A. Porteous, contributing editor, 3077 Universal Drive, Mississauga, EorroR: I see in your magazine where EDITOR: We had a rather warm Christmas Ont., Canada. Phone: 416.625 -4400. Senator Frank Moss asserts that adver- here, with a fire in the facilities last week. tising panders to base instincts, avoids The crews of KWPC(AM)- KFMH(FM) kept complete truth, sells inferior products while the building BROADCASTING magazine was founded in 1931 broadcasting much of by Broadcasting Publications Inc., using the [ "Closed Circuit," Dec. 11, 1972]. was burning. At one point Program Di- title BROADCASTING -The News Magazine of in when Calkins was broadcasting the Fifth Estate. Broadcast Advertising was I happened to be Utah Sena- rector Blean acquired in 1932. Broadcast Reporter in 1933, tor Moss was running for re- election, and from the lower floor and could view Telecast in 1953 and Television in 1961. I feel it is my duty to report Senator firemen battling the blaze on the floor Broadcasting -Telecasting was introduced in 1946. Moss, in his campaign, used the best that above him. advertising has to offer. He literally satu- Only 40 minutes of broadcast time was rated radio with advertising. He was ad- lost on KFMH. None was lost on the AM vertising himself. Does that mean then, operation. I was in the University of according to Senator Moss's own defini- Iowa hospital recovering from surgery e Reg. U.S. Patent Office. tion, that he, too, panders to base in- but was able to listen to the staff describe © 1973 by Broadcasting Publications Inc.

Broadcasting Jan 8 1973 19 the fire fighting.-George J. Volger, pres- well spent -in fact, it has been invalu- tons of filmed commercials when they ident, KWPC(AM)-KFMH(FM) Muscatine, able to me in catching up and staying would be happy to donate them to edu- Iowa. abreast of all of the communications news cational institutions for further use. How- that's fit to print. Congratulations and ever, they don't know of Platteville's film Law review thanks to you and your staff. Keep up the program and, unfortunately, 900 tele- EDITOR: During my years at the FCC I good work. E. William Henry, Gins- vision stations would create a bit of a was able to find time to read only the burg, Feldman & Bress, Washington. letter-writing burden. We would be happy major articles in BROADCASTING. Since to reimburse postage expenses for ship- my return to Washington to resume the Calling all films ping commercials or any types of films practice of law, I have been reading EDITOR: We are constantly looking for to us.- Thomas E. King, photography every issue cover to cover. The time re- film sources for classroom use. I know services, Wisconsin State University, quired for that weekly chore has been that a lot of television stations destroy Platteville. Monday Memo

A broadcast advertising commentary from J .R. Lee, vice president, N. W. Ayer & Son, Chicago

Down -home feeling the newlyweds who need to plan for their financial future, the childrens' parents in ads for a big -town who need to plan for their family's savings and loan security, and the older couple who had obviously planned for their retirement. When your corporate name is First Fed- Importantly, the key ingredients of eral Savings & Loan of Chicago and you the four commercials lay in the careful want to tell the eight million people in development of original words and music the greater Chicago area that you are to tell the story and set the mood -with dedicated to helping them improve their a surprise closing in most of the com- lives through better financial planning, mercials where the "pullback" revealed that Chicago is a good place to live, that the proximity to downtown Chicago of First Federal is an important part of a what seemed to be a small -town wedding, beautiful, vibrant, growing city and most a little girl on a remote farm, or a couple important of all you want to make your on a boat far from the city. This tech- name and corporate image stand out nique offered the opportunity of showing above the crowd, you go to television. warm, simple, human situations in quiet, Most of the major banks and savings personal situations that were miraculously and loans of Chicago use television backdropped by the beautiful skyline of heavily, usually in strong flights to sup- Chicago. Obviously, what we were ac- port a promotion of some sort. The re- complishing here was to strongly asso- sult is often a confusion of claims and ciate the people in the commercials -as a weakening of corporate identity or Before he joined N. W. Ayer & Son in 1953, well as First Federal Savings & Loan - image. And if anyone needs a good J. R. (Bill) Lee had been an account with Chicago. public image, it's a financial institution. executive with W. B. Doner and Ruthrauff & As an example of the impact of this Without going into First Federal's com- Ryan in Detroit and had handled advertising approach, a young couple wrote to one plete rationale, or revealing our over -all and promotion at two department -store of the newspapers to see if they could marketing strategy, it is important to say operations, J. L. Hudson in Detroit and uncover the source of the music from that we wanted First Federal to set itself Herpolsheimer's in Grand Rapids, Mich. the wedding rehearsal commercial. The apart from the crowd and to present, His account assignments with Ayer in newspaper contacted First Federal and with strength and consistency, a "face" Detroit, San Francisco and Atlanta included asked us to provide the words and music and character such as a financial institu- Chrysler and Plymouth dealers, and Armour in response to the young people's re- tion sorely needs: one of understanding & Co. At Ayer in Chicago, starting in 1958, quest. It is our understanding that they human needs and emotions, the things he became vice president and account used this music for their own wedding. in life that make financial planning and supervisor with the First Federal Savings This is only one of the many fine re- security so important. & Loan Association in Chicago. sponses we have had from the general These are things we felt we should public as well as from important people not preach or lay out in a logical A, B, in the Chicago civic scene. C fashion, if we wanted to achieve viewer effectiveness of our approach is that it The advertising and financial commu- response and empathy. can be done in a similar way to identify nity has also recognized our effort. The Our approach enveloped several major with the home town of any local financial commercials earned recognition from the considerations: to be human, warm, in- institution, emphasizing and playing on Chicago Financial Advertising Club by teresting and even entertaining, and of the same kind of local interest and pride. taking down a top award at the annual course to register the name of the client: The current series of four First Federal dinner this past fall. "First Federal Savings & Loan of Chicago of Chicago commercials now running Credits for the creative effort are . the saving place." portrays a diversity of human activities. many, but I will mention here only Rich- Another important factor, we felt, was A young couple and their bridal party ard Roderick, vice president and creative to associate these commercials with im- at their wedding rehearsal, shot right in director, who headed a team within the portant, eye- catching scenes of Chicago - the church; a black child at Chicago's agency that composed the lyrics and and there are some-because the people famous Lincoln Park "farm," an actual music. Topel Productions provided out- of Chicago love their city. working farm with cows, goats, horses standing camera and editing work. I As I have indicated, we did not take and other animals, right within a mile would like to take some small personal savings plans, interest rates or friendly or two of the Loop; a retired or about -to- credit for the character of these com- guards as our subjects. We used people - be- retired couple on their modest sailboat mercials by recalling the day I said, 'Let's young, old, black and white, in situations in Belmont harbor, again within minutes shoot some commercials in Chicago for and surroundings with which the viewer of downtown Chicago: and a family at a change-that's where our market is. could relate and identify. the famous Field museum. You can't recreate our Chicago skyline And while ours is a Chicago story, the The examples are pretty self- evident: in a Burbank studio."

Broadcasting Jen 8 1973 14 KPRC Radio is a dominant factor in Texas' largest service. Houston's only year -round play -by -play sports. and fastest-growing city, Houston. (Last year : 325 major events.) In fact, you have to get up pretty early in the All this helps explain why we're gratified that morning to get ahead of KPRC. Because it's on the air KPRC has just named CBS Radio a full hour earlier than the competition Spot Sales as its new station representative. each day with four hours of drive time news. But maybe it's only natural that KPRC would sign with us. And radio drive time is no small thing in Houston, We get up pretty early in the morning ourselves. which has more automobiles per home than Los Angeles. KPRC is news, with Houston's largest radio news staff. CBS Radio Spot Sales Houston's only station -originated weather Representing America's Most Influential Radio Stations Vol. 84 No. 2

George Champion Jr., president and citizens who feel the needs of the corn - 33% owner of Florida Television Broad- munity will be better served by a tele- Conservatives casting Co., was the President's chief fund vision station which is community - raiser in Florida during the campaign. owned. Many community leaders feel that apply against Cromwell A. Anderson, the president and channel 4, wjxT, is not responsible to 11% owner of the Miami channel 10 ap- the community." plicant, Tropical Florida Broadcasting Similarly, Mr. Anderson, speaking of `Post' stations Co., had been one of a group of business- WPLG -TV, said that "local ownership can men friendly with the President who more properly respond to the needs of in Florida filed, and then withdrew, a competing the community." application three years ago. He is a law (At the White House, presidential news Three groups go for Jacksonville, partner of former Democratic Senator secretary Ron Ziegler said, "No. Abso- another for Miami -all aspiring George Smathers. Another 11% owner, lutely not," when asked by reporters if to get stations under local thumbs Edward N. Claughton Jr., of Coral the President or any of his aides in any Gables, who is in the hotel and motel way had encouraged Mr. Champion or For months, broadcasters had been hold- business, made his home available to members of his group to file an applica- ing their breath, waiting to see who would Vice President Spiro T. Agnew and his tion for channel 4 in Jacksonville.) be hit next with a competing application party during the Republican convention At one point, Mr. Champion, who has aimed at taking their property away at in Miami, when it was found to be one real -estate and banking interests, and renewal time. Last week, the lightning of several in the area that met the Vice Edward Ball, who is said to be one of struck Post -Newsweek Stations-and with President's security and other require- Florida's wealthiest financiers and is co- unprecedented fury. ments. trustee of extensive duPont holdings, Three applications were filed for Jack- In addition, a Washington attorney were approached with an invitation to sonville, Fla., channel 4, on which Post - who is the former general counsel of the join the Trans -Florida application. The Newsweek has operated WJxr(TV) for Committee to Re -Elect the President ac- approach was made by Fitzhugh Powell, 20 years, and one for Miami channel 10, knowledges that he put several individ- now president and co- chairman of the on which it has operated WPLG -TV for uals, who eventually organized one of the board of Trans -Florida and, with 33% more than three years. channel 4 applicants, Trans -Florida Tele- of the stock, its largest single owner. The scatter -gun attack surprised Wash- vision Inc., in touch with his old law Sources say that the invitation was ington communications attorneys. One firm, Steptoe and Johnson, after they had turned down and Messrs. Champion and said taking on Post- Newsweek is like expressed an interest in filing an appli- Ball formed their own group after Mr. taking on "the toughest job" -and not cation. However, the attorney, Glenn J. Powell rejected their proposal that they only because of the size of the operation, Sedam Jr., said he did not talk to anyone acquire majority control. Mr. Ball is now which includes the Washington Post. in Jacksonville "until after the campaign chairman and 33% owner of Florida Newsweek Magazine, wroP -AM -TV Wash- and after the election." He said he is now Television and, according to some ob- ington and wcxv(Am) Cincinnati, besides "between jobs, doing a little practice and servers, the prime mover in the organiza- the two Florida television stations. He some work for the inaugural." He also tion. A third principal owning 33% is said Post- Newsweek has "done a job for said the contest for channel 4 "will be Raymond K. Mason, investment banker, itself and its viewers." a straight adjudicatory deal before the who is vice chairman. The application The managers of the two stations ex- FCC; there is nothing political in this. also lists four others, including a black pressed confidence the challengers would That's not the way you get a license." woman legislator, who own .238% each. be turned back. Robert W. Schellenberg, Mr. Champion, whose father is a re- Mr. Ball's late sister, Jessie Ball du- of wJXT, and James T. Lynagh, of tired board chairman of the Chase Man- Pont, endowed the Alfred I. duPont WPLG -TV, said their respective stations hattan Bank and is now a director of Awards in broadcasting in memory of have met and exceeded every objective Storer Broadcasting Co., said his work in her husband. The duPont awards, given test the FCC has considered using for behalf of the President would not enter annually, are administered by the Co- determining whether a station warrants into the license application. "I would lumbia University Graduate School of renewal of its license. never tell him [Mr. Nixon] that we are Journalism. Mr. Ball, who is 84, is a The competing applicants would ap- making an application," he said. trustee of the Alfred J. duPont estate. pear to have the advantages that go with He described his group as "concerned WJXT, which maintains aggressive local ownership and a lack of ownership in other media. However, Messrs. Schel- Renewal outlook. Three measures identi- that his past performance has reflected lenberg and Lynagh said in their separate cal to the license -renewal legislation sup- a good -faith effort" to serve his community statements that if the two Post -Newsweek ported by the National Association of and that he "has not demonstrated a stations lost their licenses, most of the Broadcasters were introduced as the 93d callous disregard for law or the commis- licenses of the country's radio and televi- Congress got under way last week. The bills sion's regulations." sion stations would be in jeopardy. were offered by Democratic Representa- Meanwhile, the administration's license - Post -Newsweek's connection with The tives Bill Alexander (Ark.) and John W. renewal bill, which is yet to be introduced, Washington Post along with the back- Davis (Ga.) on Jan. 3 and by Senator has received FCC Chairman Dean Burch's grounds of some of the individuals in- Richard Schweiker (R -Pa.) on Jan. 4. The endorsement: he says he favors it. How- volved in the applications were being fac- NAB legislation, first embodied in a bill ever, the commission has not yet formu- tored into the speculation as to the rea- offered in the 92d Congress by Representa- lated its position. The administration bill's son for the interest the Post-Newsweek tive James T. Broyhill (R- N.C.), extends existence was disclosed by Clay T. White- stations attracted: the current renewal period from three years head, director of the Office of Telecom- The Post has been one of President to five years. It also provides that, in a munications Policy, in a speech in which Nixon's sharpest critics. One of the prin- renewal hearing, the incumbent will be he criticized network news programing and cipals of one of the channel 4 applicants, granted renewal if he can demonstrate said local stations should stop "passing

Broadcasting Jan 8 1973 IB news and editorial policies, has clashed Besides Mr. Anderson and Mr. Claugh- log resolution of petitions to deny their with Mr. Ball on several occasions. Along ton, the Tropical Florida application for renewal: 54 AM stations, 46 FM's and with WPLG -TV and the Miami Herald, it Miami channel 10 lists eight principals, 43 TV's. One, worc(AM) Columbia, S.C., supported Governor Reuben Askew's ulti- seven of them also owning about 11 %. has had its renewal deferred for a period mately successful effort to put a corporate One is another partner in the Smathers longer than the standard three -year license income tax bill through the state legis- and Thompson law firm, Michael Wein- term, as the result of a challenge filed in lature-a measure Mr. Ball had opposed. traub. Another is R. Leslie Cizek Jr., vice 1969 by a local minority coalition. Five The Jacksonville station's reporters president and director, whose father and others have been on the deferred list made a national impact in 1970, when brother, John, are principals in Multi- since 1970, and 30 since 1971. Of the they broke the story on the white -su- state Communications Inc., which is seek- more than 2,000 eastern- seaboard sta- premacy speech U.S. Supreme Court ing to supplant RKO General Inc. as tions that filed for renewal during 1972, nominee G. Harrold Carswell had made licensee of channel 9 New York, on citizen protests have delayed action on in 1948. Although then -U.S. District which wOR -Tv now operates. Two are 42 AM's, 37 FM's and 28 TV's. Court Judge Carswell repudiated the representative of minority communities- The first citizen activity in 1972 began speech, it figured in the Senate's rejec- Dr. Raymond Walker Jr., a black, and in March, when the Rev. Everett Parker tion of his nomination to the high court. Francisco de la Fuente, who has real and his United Church of Christ Office Mr. Powell, who also had political con - estate investments, a Cuban refugee who of Communication petitioned the com- nections-he was area coordinator for is now an American citizen. mission to hold proceedings on the re- Alabama Governor George Wallace dur- Tropical Florida and St. Johns Broad- newal applications of all Massachusetts ing his try for the Democratic presidential casting are both represented by Welch television stations. The church group nomination -indicated how he feels and Morgan, the Washington communi- centered its argument on statistical data about w,7xr in a petition to deny its re- cations law firm that has made a specialty obtained from the 11 stations' annual newal application he filed last month of competing applications. It had also FCC equal -employment reports which and then withdrew when the competing represented the group that filed a com- were asserted to show a pattern of ex- application was submitted. The petition, peting application for channel 10 in 1970. clusionary hiring practices. signed by Mr. Powell and 25 other Jack- Moreover, the attorneys involved in the The commission responded in rela- sonville area residents, accused the sta- other applications were formerly asso- tively short time -two months and 24 tion of slanting and suppressing the news. ciated with that firm -Herbert E. Forrest, days -with the conclusion that it would It also asserted the station's editorial poli- of Steptoe and Johnson, and Forbes Blair, not be justified in instituting a hearing cy "seems to be diametrically opposed to of Bilger and Blair, counsel for Florida on the basis of one year's computations. the best thinking and judgment of the Television. (A similar argument by a group of local and state government officials after Whatever the outcome, the proceeding Washington blacks contesting the renew- due and deliberate consideration and are is likely to be a costly affair. Trans - al of WMAL -TV there later in the year transmitting opposing views upon prac- Florida is budgeting $250,000 for legal resulted in a U.S. Court of Appeals tically every critical issue that confronts fees. each of the others $200,000. ruling that a mere recitation of station the governmental agencies, thereby caus- employment statistics is insufficient to ing further strife and turmoil within the make a prima facie showing of discrimi- community." nation.) At the end of the year, only one Other principals in the Powell group Why broadcasters station from New England remained de- are John M. Busby, who owns loan com- ferred - wccc (FM) Hartford, Conn., panies and is a real estate developer, vice have come to dread which a rival station had accused of president and 14% owner; J. Malcolm technical violations. Jones, investment banker, treasurer and renewal time In May, the third -party movement dis- 19% owner, and S. Perry Penland, an played its greatest show of strength, at Attacks against `Post' stations least numerically. Challenges ranged attorney, who is secretary and treasurer at renewal deadline point up and a 19% owner. Two of the directors from several attacks from diverse inter- predicaments of other outlets ests against New York's network -owned who will be given 5% interest each in at mercy of petitions to deny return for their as assistant TV stations to a local coalition's assault services pro- N.Y. gram managers are black -Arnolta J. on little wsPK(FM) Poughkeepsie, In a political climate replete with citizen Likewise, the New York -New Jersey Williams, a housewife, and the Rev. dissent, the license -renewal process has Richard L. Wilson. pleadings heralded the emergence of become the broadcasters' triennial night- several special- interest organizations as The third competing channel 4 appli- mare. The Washington Post was hit last forces to reckon with in the renewal cation was filed by St. Johns Broadcast- week from the right by rival applicants process. The National Organization for ing Co., a general partnership. It is for its two television stations in Florida Women (NOW) filed an unprecedented owned equally by Winthrop Bancroft, an (see page 16). The much more common and lengthy challenge against WABC -TV investment banker; Edward L. Baker, experience is for broadcasters to be op- New York, accusing the ABC -owned who is in banking, real estate and insur- posed from the left, or from minority facility of ignoring the specific needs of ance, and George D. Auchter III, an ex- coalitions, with petitions to deny the re- females in its programing and employ- ecutive of a general contracting com- newal of licenses. Right now 143 radio ment practices. A number of New Jersey pany. and television licenses are in limbo pend- civic groups, in a campaign spearheaded by Senator Harrison Williams (D.- N.J.), the buck," in terms of responsibility, to the would move ahead if it appeared that joined forces to challenge WCBS -TV and networks. The bill, however, resembles the Congress was not going to act. The com- WNEW -TV in New York and to threaten NAB- backed bill in providing for five -year mission is considering two separate but action against that city's four other licenses and for protection against com- related packages of proposals. One deals VHF's. Their efforts led to the signing peting applications at renewal time. with procedures aimed at institutionalizing of outside agreements with all six New The Congressional activity in the license - relations between citizen groups and li- York V's, looking toward expanded cov- renewal area -particularly as it relates to censees. The commisson is scheduled to erage of news and public affairs in New the administration bill -could affect the hold a special meeting on that package Jersey. The Williams group, in return, consideration by the commission of its on March 1. The other provides for guide- dropped litigation. proposals for revamping its license -renewal lines for determining what stations merit Environmentalists, too, made their procedures and policies. Chairman Burch an advantage when they are opposed by presence known. Citizens for Clean Air said the commission would keep in touch competing applicants at renewal time. The and Friends of the Earth jointly filed with Congress on the matter, and would guidelines -percentages of different kinds against WNEW -TV and WNBC -TV, charg- not adopt final rules if it appeared Con- of programing -would be barred by the ing fairness -doctrine violations in alleged- gress was about to dig into the subject. administration bill, and no date for a spe- ly unbalanced treatment of ecological However, he also said the commission cial meeting on the matter has been set. issues. And minorities, traditionally the

Broadcasting Jan 8 1873 17 major pressure groups in renewal pro- promised economic resources to the stations in Richmond, Va. Like the ceedings, were also out in force. A station. earlier Philadelphia pleading, the Rich- Rochester, N.Y., black coalition filed a The September pleadings, involving mond challenge concentrated on alle- blanket petition against 14 of that city's stations in the District of Columbia and gations of employment discrimination. In 18 broadcast stations, arguing that the three nearby states, contained an ap- Baltimore, WMAR -TV was accused of fail- stations had failed to ascertain minority parent clash between inner city and ing to convey elements of the "black needs, cover minority issues or provide suburban challengers. From one direc- experience in its programing. And in equal employment opportunities. tion, Aligned Citizens United for Tele- rural Bluefield, W. Va., WHIS- AM -FM -TV Labor unions, as well, were represent- vision Equity, a coalition of suburban were castigated by a coalition of miners ed. A Buffalo, N.Y., chapter of the organizations, claimed that Washington's and minority groups for allegedly failing National Association of Broadcast Engi- four VHF stations had dedicated an in- to meet the needs of residents of Ap- neers and Technicians claimed that wGR- sufficient amount of programing to spe- palachia. AM-TV there should be denied renewal cific interests in Maryland and Virginia. Although the November round of because of their allegedly unscrupulous But at the same time, the black Com- filings related to stations in both Caro- conduct during a recent labor dispute. munications Coalition claimed that those linas, no challenges were forthcoming The challenge was rejected by the FCC. same stations -WTTG(TV), WMAL -TV, against facilities in the north. In South In July, 11 petitions to deny were WRC-TV and wToP-Tv -had failed to Carolina, every station in 'the state filed by citizen groups in Pennsylvania meet the needs of inner -city blacks while capital of Columbia-with the exception and Delaware against more than three concentrating their program resources of wolc(AM), whose 1969 renewal ap- times that many stations there. Note- on the area's white population majority plication is still pending -were named in worthy among these was a blanket (through Washington proper is 71% a joint petition by NOW and the Wom- pleading by the Philadelphia Communi- black, the entire market is about 75% en's Equity Action League. The pleading, cations Coalition involving 28 of that white). The coalition also petitioned the third such document originating from city's 36 broadcast outlets and alleging against IO other Washington -area sta- NOW, alleged that the Columbia stations racial discrimination. tions. WRC -Tv, an NBC facility, came in had all ignored the needs of the female In Pennsylvania -Delaware only one far a third challenge from NOW. audience. And, a Charleston, S.C., mi- petition came from a group outside the Stations outside the Washington area nority organization concentrated on the ethnic bloc. In a challenge to noncom- did not escape unscathed. To the south, performance of wcsc -Tv there, claiming mercial WDUQ(FM) Pittsburgh, which is a coalition of six minority groups, in- the station discriminated against their licensed to Duquesne University, Com- cluding the National Association for the peers in programing, ascertainment and munications Coalition for Media Change Advanc,.ment of Colored People filed a employment. For broadcasters, charges contended the university failed to devote blanket petition against 17 of the 24 such as those sound all too familiar.

Scoreboard: the stations in limbo York (June 1972) : WNOK- AM -FM -TV Columbia, S.C. (December 1972); Whatever the progress the government Conn. (April 1972): WCSC -TV Charles- WNYR(AM) Rochester, N.Y. (June may claim in laying out ground rules for ton, S.C. (December 1972): WCOS -AM- 1972); WOKR -TV Rochester, N.Y. (June the renewal process, there is still a moun- FM Columbia, S.C. (December 1972): 1972): wotc(AM) Columbia, S.C. (De- tain of backed -up renewal cases in which WDAS - AM - FM Philadelphia (August cember 1969); woLo(Tv) Columbia, the commission has failed to make a 1972); WDCA -TV Washington (October S.C. (December 1972); WOR -TV New dent. The stations deferred, including 1972); WDUQ (FM ) Pittsburgh (August York (June 1972): WPAT -AM -FM Pater- (in parentheses) the month and year in 1972); WDVR -FM Philadelphia (August son, N.J. (June 1972): WPBS(FM) Phila- which they were due for renewal, follow: 1972): WDYL(FM) Chester, Va. (Octo- delphia (August 1972); WPEN -AM -FM KBOP(AM) Pleasanton, Tex. (August ber 1972); we- A -FM -TV Washington Philadelphia (August 1972); WPHL -TV 1971); KDFW -TV Dallas (August 1971): (October 1972): wEzo(FM) Rochester, Philadelphia (August 1972): WPTR(AM) KFDM -TV Beaumont, Tex. (August N.Y. (June 1972): WEZS(FM) Rich- Albany, N.Y. (June 1972): WPVI -TV 1971); KFRc(AM) San Francisco (De- mond, Va. (October 1972); WFAA-AM- Philadelphia (August 1972): WQxL(AM) cember 1971); KGGM -TV Albuquerque, FM -Tv Fort Worth (August 1971): Columbia. S.C. (December 1972): wRC- N.M. (October 1971); KGO-TV San Fran- WFEC(AM) Harrisburg, Pa. (August AM-TV Washington (October 1972); cisco (December 1971): KKEE(FM) San 1972): WFIL(AM) Philadelphia (August WRCP - AM - FM Philadelphia (August Francisco (December 1971); KKMA(FM) 1972). 1972); WRFS -AM -FM Alexander City, Pryor, Okla. (June 1971) ; KLMO -AM -FM WFLN -AM -FM Philadelphia (August Ala. (April 1970); WRGM(AM) Rich- Longmont, Colo. (April 1971): KMOD- 1972); WGAY -FM Washington (October mond, Va. (October 1972): WRNL(AM) (FM) Tulsa, Okla. (June 1971); KNBR- 1972): WGMS -AM -FM Washington (Octo- Richmond, Va. (October 1972): WROC- AM-FM San Francisco (December 1971); ber 1972): WHAM(AM) Rochester, N.Y. AM-FM-TV Rochester, N.Y. (June 1972): KNME -TV Albuquerque, N.M. (October (June 1972): WHAT(AM) Philadelphia WRVA(AM) Richmond, Va. (October 1971); KOA(AM) Denver (April 1971): (August 1972); WHEC -TV Rochester, 1972): WRvQ(FM) Richmond, Va. KOB -TV Albuquerque, N.M. (October N.Y. (June 1972); WHFM(FM) Roches- (October 1972), 1971); xoLs(AM) Pryor, Okla. (June ter, N.Y. (June 1972): WHIS- AM -FM -TV WRXL(FM) Richmond, Va. (October 1971): KPIx -Tv San Francisco (Decem- Bluefield, W. Va. (October 1972): 1972): wsAY(AM) Rochester, N.Y (June ber 1971); KSBW -TV Salinas- Monterey, WHLW(AM) Lakewood, N.J. (June 1972); WSPK(FM) Poughkeepsie, N.Y. Calif. (December 1971); KSBY -TV San 1972): WHYY -TV Wilmington, Del. (Au- (June 1972): WSYR -Tv Syracuse, N.Y. Luis Obispo, Calif. (December 1971): gust 1972): WIBG(AM) Philadelphia (June 1972): WTAF -TV Philadelphia xrrv(Tv) Los Angeles (December 1971); (August 1972): wIFt(FM) Philadelphia (August 1972): WTEL(AM) Philadelphia KTVI -TV St. Louis (February 1971). (August 1972); wlxi(AM) Chester, Va. (August 1972): WTOP -AM -TV Washing- KTVu(Tv) Oakland -San Francisco (De- (October 1972): wtoo(AM) Carlisle, Pa. ton (October 1972): wrrc(Tv) Wash- cember 1971); Kwnc(AM) Bakersfield, (August 1972)- wtDQ(AM) Philadelphia ington (October 1972); WTVR- AM -FM -TV Calif. (December 1971); KYW -AM -TV (August 1972): wIP(AM) Philadelphia Richmond, Va. (October 1972); waxy- Philadelphia (August 1972); WABC -TV (August 1972): WISC -TV Madison, Wis. (Fm) Philadelphia (August 1972); wvOR- New York (June 1972): WASH(FM) (December 1970): WIVE -AM -FM Ash- (FM) Rochester, N.Y. (June 1972); Washington (October 1972): WAXC- land, Va. (October 1972); moto(Am) wwBT(Tv) Richmond, Va. (October (AM) Rochester, N.Y. (June 1972): Harrisburg, Pa. (August 1972); WLEE- 1972); WWDB -FM Philadelphia (August WRAP- AM -FM -TV Dallas (August 1971): (AM) Richmond, Va. (October 1972); 1972): WWDC -AM -FM Washington (Octo- WBBF (AM ) Rochester, N.Y. (June WLIR(AM) Garden City, N.Y. (June ber 1972): wxEx -TV Richmond, Va. (Oc- 1972); WBFB (PM) Rochester, N.Y. (June 1972) WMAL- AM -FM -TV Washington tober 1972): wxct(AM) Richmond, Va. 1972); WCAU- AM -FM -TV Philadelphia (October 1972): WMAR -TV Baltimore (October 1972); WXRY(FM) Columbia, (August 1971); WCBS -TV New York (October 1972): WMMR(FM) Philadel- S.C. (December 1972); WYPP(FM) Phil- (June 1972); wccc(FM) Hartford, phia (August 1972): wNEw -Tv Ncw adelphia (August 1972).

Broadcasting Jan 8 1973 18 funds. Radio -code fees fast year totaled inkling of the thinking of a special com- Broadcast Advertising about $200,000 -and this, in the opinion mittee that was appointed late last year of some observers, may prove to be a by the radio code board to review and ads sticking point in carrying out the recom- revise programing standards in the light Multiproduct mendation. of current mores. Earlier last year, a TV get top billing Other recommendations by the special code review board subcommittee sug- evaluation committee that was headed by gested changes that make more up -to- on NAB agenda Daniel Kops of the Kops- Monahan Sta- date and more liberal the wording of the tions, New Haven, Conn., that are sure TV code-except in one category, vio- Radio code -membership package to stir debate deal with the need for lence. This too will be considered by the also expected to be major topic specified radio -code time standards in the TV board. at board sessions in Palm Springs light of the unofficial time limits on com- And the TV board undoubtedly will mercials that are used by the FCC at want to discuss proposals that were made Code matters will dominate this week's renewal time. The commission normally at the TV code review board meeting last meeting of the National Association of asks for explanations when radio stations October that ordered guidelines to be Broadcasters' board meetings in Palm show that they are accepting, or plan to developed to cover advertising in all Springs, Calif., Jan. 9 -12. accept, more than 18 minutes of adver- children's programs. Those are scheduled At the top of the ledger in the minds tising per hour. This might obviate the to be formulated after submission of a of most observers is the recommendation need for expensive monitoring of radio - year -long survey of children's advertising from the TV code review board that code stations to determine whether they by a special consultant. This is expected would, in effect, reduce, if not remove, are adhering to code standards. to be available in almost final form for multiple -product advertising in 30- second One other subject, an off -shoot of code members of the TV board this week. On spots. matters, is the potential for combining another front, that of structure, the TV And on the next level is the outcome the separate code offices now maintained board undoubtedly will weigh two peti- of a recommendation by the special code - in Washington -one for radio, under tions, both dealing with membership on evaluation committee that radio member- Thom Winkler, and the other for TV, the board. One, from INTV, the group ship in the NAB automatically include under Richard Burch. This is considered of independent TV stations, asks for at code subscription at no extra charge. almost a foregone conclusion, especially least one directorship to represent non- Both arc expected to generate intense if the radio board agrees that NAB mem- affiliated stations. The other, from the consideration, and the outcome, as one bership includes code affiliation at no association's own secondary market TV broadcaster put it, depends on how much extra charge. committee, also asks for representation pressure for adoption is applied. The NAB executive committee recom- on the board. On the suggested revised multiple - mended, subject to radio board approval, Among other items on the agenda: a product advertising code provision, there that the radio code board continue with proposed 1973 -74 budget of $3.7 million were indications last week that Alberto - II members, but suggested that three -up $200,000 from this year's fiscal Culver and perhaps other major adver- should be from the radio board, two from budget; consideration of the growing tisers would make face-to-face presenta- the networks and six at large. There had sentiment aimed at prohibiting the ad- tions to the TV board in opposition to been suggestions that the radio code vertising of proprietary drugs on TV and the measure. board membership be reduced to nine. radio; prospects for license-renewal legis- At issue is the recommendation of the Because TV -code affairs are the most lation, especially in light of the adminis- time -standards subcommittee of the TV extensive and expensive of the associa- tration-backed bill announced last month code review board that the present multi- tion's self -regulatory activities, a move by Clay T. Whitehead, director of the ple- product advertising section of the TV has been undertaken to revise TV -code Office of Telecommunications Policy, and code be reworded to require that prod- fees. This took the form last month of the the conditions he seemed to place on ucts or services advertised be related and naming of a committee by TV board support for this relief; CATV and copy- interwoven. Related is defined as prod- chairman Peter Storer of Storer Broad- right, now heading for the congressional ucts or services "having a common char- casting Co., to study these charges. A mill (see page 36): the proposed in- acter, purpose or use." special consultant hired by the Kops com- crease in FCC fees that would in essence The battle over split 30's has been mittee recommended that TV -code fees increase charges to broadcasters by one - going on for over a year. It came up be related to station spot sales instead third the FCC's fairness-policy consid- officially for the first time at last Janu- of the highest hourly rate that is now in erations; newsmen's privilege legislation ary's TV board meeting in Florida. It effect. in the Congress, and the course of FCC reached its present level with the current The radio board also may have an radio re- regulation. use by Alberto-Culver of a 30- second spot selling Brunettes Only hair coloring and Calm 2 deodorant. It was a major subject of unofficial talk at the meeting BAR reports: television -network sales as of Dec. 1O last November of the Television Bureau CBS $626,042.900 (36.5 %); NBC $599,009,500 (32.6 %); ABC $528,534,900 (30.9%)' of Advertising. Total Total The move to combine NAB member- minutes dollars ship and radio code membership was en- week week ended ended 1972 total 1972 total 1971 total dorsed by the association's executive Day parts Dec. 10 Dec. 10 minutes dollars dollars committee last month. Needing approval of the radio board, the proposal would Monday -Friday automatically make every NAB radio Sign -on -l0 a.m. 108 $ 594,700 3,855 $ 23,111,000 $ 23,137,000 member a subscriber to the radio code. Monday- Friday Stations would be required to certify 10 a.m. -6 p.m. 981 7,839,300 47,787 354,667,600 314,524,700 their adherence to code standards on an Saturday- Sunday annual basis. However, NAB member Sign -on -6 p.m. 338 5,943,100 15,244 208,506,500 168,893,600 stations that did not desire to comply Monday -Saturday with the radio code would be free to 6 p.m. -7:30 p.m. 101 2,276,600 4,627 87,950,500 74,106,900 decline, but there would be no reduction Sunday in NAB membership fees in that event. 6 p.m. -7:30 p.m. 13 361,100 649 14,950,900 18,894,800 Contrariwise, stations that were not Monday- Sunday members of the NAB would be accom- 7:30 p.m. -11 p.m. 380 22,355,000 19,426 923,257,300 875,124,400 modated if they wished to be code sub- Monday- Sunday scribers. 11 p.m.- Sign -off 136 2,442,900 7,416 101,143,500 70,675,800 The cost of radio -code activities would Total 2,057 $41,812,700 99,004 31,713,587,300 $1,545,357,200 be borne by the association's general 'Source: Broadcast Advertisers Reports network-W dollar revenues estimates.

Broadcasting Jan 8 1973 19 Bates agency, is keeping pace with a re- in markable surge forward in total national Broadcasting came back 1972 spending for the year. Total spending Bates study of expenditures vertising expenditures, costs and costs - was estimated to be up about 10% from in all advertising media finds per- thousand have been recorded by Ted $5.911 billion in 1971 to $6.496 billion increased spending in network TV Bates & Co., New York. Bates's analysis in 1972. The gain-to a new record - and radio and spot television, was prepared for BROADCASTING and the represents the largest percentage increase although spot radio was off results released last week. in total ad spending since 1966. The new Bates study offers encourage- Network television, Bates estimates The slide in network and spot -television ment for broadcasters. Television and show, was up 10% and spot television spending by national advertisers was network radio's estimated expenditures all increased about 11 %. Spot radio was halted in 1972 and national TV advertis- show increases while spot radio is the down approximately 4% (the only ing started a new upward climb. only broadcast -advertising medium de- "media element" with a smaller dollar The shifting patterns in national ad- clared soft. Television, according to the total in 1972 than in the previous year, Network TV (day) Network TV (eve) 150

140

80 68 69 70 71 72 73(est 68 69 70 71 72 73(est 150

140

cos t_ 130

cost ...... - 120 I I .. i 110 si. It

80 Spot TV (day) Spot TV (eve)

Broadcasting Jan 81973 20 Bates analysts pointed out) and network supplements at 14 %. For outdoor, the with costs generally lower in spot tele- radio increased almost 12 %. agency projected a 12% rise. vision, about level with 1971 in network Bates said that TV's "resilient" show- Bates said the Life magazine failure daytime and up substantially in network ing last year was especially encouraging will necessarily affect magazine invest- nighttime. All 1972 network and spot for the networks, noting that two pri- ments in 1973. But the agency also said: television audience levels increased. In mary causes for the losses in 1971 had "Similar events in the past resulted in costs -per-thousand, there were declines in been overcome. The advertising agency some reinvestment of a magazine's ad- 1972 in daytime television (both network said cigarette dollars and billings lost vertising dollars into other media. How- and spot), in evening spot TV and in net- through primetime -access rule changes ever, we estimate a good portion of work radio. All other media C-P -M's were more than offset by increased use Life's revenue will be rechanneled into moved up. of TV by retailers and small- budget other magazines." For 1973, Bates anticipates a 7% in- advertisers. The 1972 cost trends show percent- crease in daytime and nighttime network In print, Bates estimated 1972 gains age increases in print, radio and outdoor. TV costs and a 4% increase in audience, for magazines at 9 %, newspapers and In television, the changes were mixed, with a resulting 3% rise in C-P -M. Spot-

Magazines Newspapers 150

140

130 . 120 I *". c,22 m Icost-9°- 40. os i ./ .0 cost - I-,./. 110 audtence c m audience e ' 100 ..

80 68 69 70 71 72 73(est 68 69 70 71 72 73(est 150

140 i 130 I 120

110

expenditure

100

80 Spot radio Network radio Broadcasting Jan 8 1973 y^js Wt 21 TAUS, S- i TV costs are expected to rise about 5% choice of 1960 in past years. The agency in both day and evening and also show said it changed because of the avail- ACT study offers plan 4% increases in audience for a 1% gain ability of common source material from in C -P -M. Spot radio, with costs ex- that point in time to the present. It was to delete commercials pected to rise 4% and audience 2 %, also noted that while 1968 tended to be from children's shows will have about a 2% gain in C -P -M. a soft year for television, media expendi- Network radio is expected to have a 1% tures that year showed an average rate of Proposal would have institutional reduction in its C -P -M based on increases growth from the previous year. advertisers, foundations, government of 2% in cost and 3% in audience. Charts on this and the preceding two agencies picking up tab with time Magazines are expected to move up pages show how each medium has per- and facilities given by broadcasters 1 %, newspapers 4 %, supplements 2% formed against base year, 1968. Index is and outdoor 7% in C-P -M's. 100. Trends are shown for national A blueprint for telecasting children's pro- Bates selected 1968 as its base year advertising expenditures, audience size, grams without commercials in five to for its analysis as compared with the cost -per- thousand, cost -of -unit purchases. seven years was unveiled last Thursday Newspaper supplements Total national advertising 150

140

/ 130

/ 27.0% $1.595 billion TV network 27.1% $1.762 billion / / 120

110 or. cost-per-m I 100 cost

audience 19.4% $1.150 billion TV spot 19.6% $1.276 billion 90

1.0% $ 67 million 80 68 69 0 /1 73(est Radio network / 5.8% $378 million 150 1.0% $ 60 million Radio spot / / 6.7% $395 million / 140

130 / / 23.7% $1.399 billion Magazines 23.5% $1.524 billion / /

120

audience em0 ' 110

100 Newspapers 19.3% $1.140 billion & supplements 20.0% $1.297 billion

2.9% $172 million Outdoor 3.0% $192 million 80 Outdoor 1971 $5.911 billion 1972 $6.496 billion

Broadcasting Jan 8 1973 22 (Jan. 4) at a news conference in New pany, announced that he was consolidat- York. ing Ocean Spray's juice business at Ted The heart of the proposal is a plan for Bates & Co., New York. Bates has had alternative financing of children's shows the cranberry juice cocktail account since on commercial networks and stations by 1968. Now it will acquire the Cranapple institutional advertisers, foundations and juice account that was at Y &R. Y&R has government agencies over a period of resigned the balance of the account, in- Cartridge Tape years, with commercials "phased out" as cluding cranberry sauce, which has not substitute funding increased. been reassigned yet. The prescription for commercialless Supermarket! a study children's TV was contained in center H. Melody, asso- Here's a one -stop shopping made by Dr. William No rush through for the most and best in broadcast ciate professor of communications eco- quality cartridge tape equipment - nomics, Annenberg School of Communi- the breach a SPOTMASTER supermarket of cations, University of Pennsylvania. The variety and value. study was commissioned by Action for in feminine -product Just check the boxes and send Children's Television (ACT), and its us this advertisement with your conclusion supports the ACT petition advertising letterhead. Well speed complete placed before the FCC that all commer- information to you by return mail. cials should be eliminated from children's Most companies are cautious, programs. citing Kotex study showing Single - The news conference was attended by adverse female reaction to ads; Peggy Charren, ACT president, and some, however, do take advantage Cartridge Evelyn Sarson, its executive director. of relaxation in NAB Code =W Equipment the study, titled "Chil- Mrs. Sarson said Record -play & play- dren's Television: Economics and Pub- Last Nov. 1 was the date set by the Na- back models, lic Policy," will he submitted to the FCC, of Broadcasters Code Ten /70 compact á tional Association Record -Play rack- mounted which is considering rulemaking in the Authority for acceptance of menstrual - area of children's television (see page product advertising to begin on code TV n The incomparable Ten /70 31). stations. With national television adver- n The classic 500C As Dr. Melody envisages it, the first tising open to them at last, would the n The economical 400 steps in the phased program would be giants of the feminine-hygiene industry Stereo models the acquisition of about $2 million from line up at the code office waiting for the Delayed programming models alternative sources; an agreement by each green light? Not so. Two months have hour weekly of network to carry one passed since the barriers were taken down Multiple - children's programs without commercials and only two products are now using and each local TV station to present chil- code TV stations: Confidets sanitary nap- Cartridge dren's programs without commercials. kins (Scott Paper Co., Philadelphia) and Equipment Another stipulation would be that net- Carefree tampons (Johnson & Johnson, works would assume the costs of distri- 'w=M197. FiveSpot Milltown, N.J.). (5-cartridge deck) transmission of programs, in its bution and Confidets has been the leader TenSpot while local stations would contribute the field, having advertised on noncode TV (10- cartridge deck) air time. stations two years prior to the NAB's Versatile FiveSpot Dr. Melody noted that the timetable decision to revise the code. BBDO, New for achieving children's TV on commer- York, created a 30- second spot that em- cial outlets without commercials could be phasized the convenience of the dispos- Cartridge Tape flexible. Depending on the availability able bags enclosed in each package of of outside financing, he said, the objec- Confidets. With minor revisions, the Accessories

tive could be attained in four years in- Code Authority approved that commer- I Tape cartridge winder stead of seven, and conversely could be cial and Confidets hit the networks' Calibrated lape timer stretched to 10 years. playing field with a vengeance: Ac- p Remote The study takes note of industry ob- cording to figures supplied by the Tele- controllers Cartridge racks jections that carrying children's programs vision Bureau of Advertising, Confidets (wall, floor & without commercials would cause serious spent $621,500 in spot TV for the first table top models) financial hardships. Dr. Melody replied 10 months of 1971 and $489,300 for the Degaussers (head of commercials over demagnetizers & that the phasing -out same time period in 1972; in the last two Tape Cartridge Racks cartridge erasers) a period of years would ease the tran- months of 1972, however, Confidets sition and, moreover, he claimed, broad- spent $500,000 on the three networks Telephone answering accessory casters would save the costs for sales and alone, according to BBDO. It averaged a Replacement tape heads promotion if commercials were elimi- total of eight to 10 exposures a week on Adjustable head brackets fluid nated. He said these costs amount to network daytime television. When late - Head cleaning about 30% of broadcast expenditures. night fringe exposures are added in, the Alignment tape Dr. Melody was asked if he had weekly average number of network ex- Bulk tape (lubricated, heavy duty) sounded out sources of alternative financ- posures goes up to 12. Tape tags a of Cartridges, all ing. He said he spoke to number BBDO reports that each network has sizes, any length institutional advertisers, foundations and its own qualifications on times it will air tape for empty), these no minimum order, government agencies and reported such spots: NBC will sell Confidets day- lowest prices groups said "they might be interested" time ( "housewife" time) 10 a.m. to 4 but acknowledged that "they were not p.m. NYT, but will not permit the same Cartridges: All Sizes about to say yes right away." to run in late -night fringe before spot The nation's leader in cartridge tape midnight NYT (figuring that the post -11 technology can fill your every need, p.m. fringe time in New York is only 10 quickly and economically. That's how we became the leader. Write: Y &R loses its cranberries p.m. in Chicago): ABC will not sell time Young & Rubicam, New York, will face to Confidets in any program with a large BROADCAST ELECTRONICS, INC. 1973 without the Ocean Spray cranberries youth audience but places no restrictions Filmwey. Company account, which bills about $1 million on late -night fringe, and CBS shrinks 8810 Brookville Rd., Silver Spring, Md. 20910 (96% in TV). Harold Thorkilsen, presi- housewife time to 11:30 a.m. to 3:30 (301) 588 -4983 dent of the Hanson, Mass., food com- p.m. NYT for Confidets messages but

Broadcasting Jan 8 1973 23 does not restrict them in late -night fringe. Senator Moss, would be an amendment in those terms, he insisted, can it be Bill Hobday, account executive for the to the Cigarette and Labeling Advertising understood. company at BBDO, is very enthusiastic Act and would redefine cigarettes to in- "The first and most obvious effect of about the selling job TV is doing for Con - clude little cigars. "I consider them counteradvertising will be to impose sub- fidets and says that 100% of the Confi- cigarettes," he said. "They're exactly the stantial additional cost on broadcasting dets ad budget goes into television. same size, have filter tips and are adver- and drive at least some advertising away, Carefree tampons has not tackled the tised in the same manner." thus reducing revenue. By almost any TV networks yet, but is concentrating on calculation, this will wipe out the over- spot buying on code stations. A spokes- all profit margin of both radio and tele- man for Compton, New York, agency Counterads vision. Ultimately this will drive all for Carefree, would not comment. called broadcasting to a dependence on govern- But why are the giants of this cautious step one toward ment subsidy or support and thus to a industry avoiding television? Modess greater government control. (also of the personal products division of government controls "Presumably this will happen slowly. Johnson & Johnson) has submitted a While the process is taking place, broad- script to the TV code Authority and Loevinger cites immediate havoc casters will be increasingly subject to is currently in the rewrite stage with its that advertising would suffer, the influence and control of the most agency, Young & Rubicam, New York. then the ultimate and greater perils militant and persistent counteradvertis- Playtex, in a well -publicized move ing advocates. These groups will have (BROADCASTING, Aug. 21, 1972), an- The move for counteradvertising on TV reason to believe that government agen- nounced that it would not advertise its and radio was denounced last week as cies which adopt their counteradvertising tampons on TV because its study showed "a political power play" that would proposal despite the strong objections to that 25 -33% of the women questioned "change advertising from an instrument it will continue to be responsive after were unwilling to accept such advertising, of competition in a free economy to a control of broadcasting has moved from and, worse, regarded it as an invasion of servant of government and an instrument management to government ... personal privacy. Scott Paper countered of propaganda for government- sanctioned "The [ultimate] impact will surely be with a study it did of reaction to a Con - viewpoints." to transfer effective control from the fidets' commercial that showed 60% of The denunciation was delivered Thurs- numerous diverse licensees now operat- the women tested had a positive response day (Jan. 4) by Lee Loevinger, Wash- ing the many licensed stations to some (BROADCASTING, Aug. 21, 1972). ington attorney and former FCC com- government agency controlled by the But the dramatic announcement by missioner, who has been among the pro- political administration of the country Playtex had a sobering effect on the peo- posal's most outspoken critics, in a and responsive to the most militant ad- ple managing Kotex (a product of Kim- luncheon address before the International vocates of a favored viewpoint." berly- Clark, Neenah, Wis.). A spokesman Radio and Television Society in New If the government can mandate the for Kotex mentioned the Playtex study York. His 41 -page address, abbreviated expression of specific viewpoints "in the results as being one reason Kotex did not in delivery, arrayed 15 legal, logical, economic realm," Mr. Loevinger main- rush to get on TV, but added, "We're do- economic and other arguments in a sum- tained, "it can do so with equal logic in ing some of our own investigating." mation titled "The Politics of Advertis- the political realm." Where today's Agency for Kotex is Foote, Cone & Bel- ing" that will be published by the Tele- counteradvertising advocates march un- ding, Chicago. vision Information Office and distributed der the banner of consumerism, he said, Tassaway menstrual cup ( Tassaway in February. tomorrow's "may march under the ban- Inc., Beverly Hills, Calif.) tested a 30- Mr. Loevinger hit hard at what he ner of national socialism or communism, second commercial prepared by its agen- called the "power politics" behind the or some other ideology, and make the cy, J. Walter Thompson Co., New York, proposal, which was originally advanced same demands." The whole idea is "ba- last spring with excellent results (BROAD- by the Federal Trade Commission. Only sically subversive," he said. CASTING, Sept. 11, 1972). Tassaway submitted that and a second spot to the TV code Authority and began rewrite Network billings parable 1971 period. For the 11 months, work last October. What is holding up investments were 11.6% over the same Tassaway, however, is a major reorgani- continued up period a year ago. In dayparts, weekly zation of the company with President daytime was up 18.6% in November, Robert Greek moving up to chairman of last November nighttime increased 13.4% and week- the board and a new man ( "from the end daytime up 12.3 %. The network world of Wall Street," a company spokes- Advertiser investments in network tele- billings were compiled by Broadcast Ad- man said) due to become president this vision hit $200.6 million in November vertisers Reports and released by the week (Jan. 8). 1972, a 14.4% increase over the corn- Television Bureau of Advertising. And most of the industry is still biding Network television time and program estimates by day parts and by network (add 4000) its time, waiting to see if sales and shares - November January- November of- market figures in the first quarter of 1971 1972 % change 1971 1972 1973 will reflect the effect of TV adver- % change tising. Daytime $ 61,465.6 $ 71,532.8 +16.4 $ 484,413.5 $ 563,856.2 +16.4 Mon.-Fri. 39,566.4 46,938.2 +18.6 326,414.8 367,427.2 +12.6 Sat. -Sun. 21,899.2 24,594.6 +12.3 157,998.7 196,429.0 +24.3 Nighttime Moss vows to get 113,917.1 129,035.5 +13.4 995,580.2 1,087,957.9 + 9.3 Total 4175,382.7 4200,568.3 +14.4 $1,479,993.7 $1,851,814.1 +11.8 little cigars off air ABC CBS NBC Total Senator Frank Moss January $ 45,062.5 $ 55,687.6 E 47,903.9 5 148.654.0 (D -Utah) last week February 44,809.4 53.203.6 51,065.9 149.078.9 repeated a pledge he made last fall to March 46.902.6 55,851.1 51,376.3 154.130.0 introduce legislation in the 93d Congress April 45,998.6 53,140.1 46,418.1 145,556.8 to ban broadcast advertising of little May 41,130.2 52,696.6 42.899.3 136,726.1 June 37,185.3 45,030.7 (BROADCASTING, 38.785.2 121,001.2 cigars Sept. 25, 1972). July 34,760.9 40,925.8 36,828.7 112.515.4 At a joint news conference in Wash- August 38,068.5 41.539.5 37,087.4 116,695.4 ington last Thursday (Jan. September 56,475.6 52,916.8' 50,883.8 160,276.2 4) with the October National Interagency on 59,444.6 74,570.9' 72.596.3' 206,611.8' Council Smok- November 60,289.8 76.845.2 63.433.3' 200,568.3' ing and Health, Senator Moss said the Vaar-to -Oats $510,128.0 bill will be co- sponsored by Senate Com- $602,407.9 4539,278.2 41,851.814.1 merce Committee Chairman Warren G. Revised. Magnuson (D- Wash.). The measure, said Source: Broadcast Advertisers Reports (BAR), as released by Television Bureau of Advertising.

Broadcasting Jan 8 1973 24 business since 1934. Time placements Media FTC makes one stick, were made by Western Media, Los Angeles. is rebuffed on another Rep appointments. KABL -AM -FM Oak- Should radio split Fleischmann's to tone down claims, land -San Francisco: Alan Torbet Associ- but in Wonder Bread case, law judge ates, New York WYSL(AM), wPHD- from the NAB? says children aren't gulled by TV (FM) Buffalo, N.Y.: ABC -FM Spot Sales, New York KFoc(FM) San Charging present organization is to TV, Standard Brands Inc. and its advertising Francisco, KLOK(AM) San Jose, Calif.: geared more Screen Gems' RAB do agency, Ted Bates & Co., both New York, Katz Radio, New York KnwB(AM) Mogul says could better have agreed to modify health claims for St. Paul- Minneapolis: Radio Advertis- that broadcasters Fleischmann's margarine. The agreement ing Representatives, New York KPRC- The idea radio ought to have their trade association, instead was made in a proposed consent order (AM) Houston: CBS Radio Spot Sales, own being part the National Association provisionally accepted by the Federal New York WV1C -AM -FM Lansing, Mich.: of of Trade Commission last week. Buckley Radio, New York. of Broadcasters -an attitude that has The order is for settlement purposes been expressed from time to time since only and does not constitute an admission Stouffer's campaign. Stouffer foods (di- TV became the dominant broadcast me- of violation by the firms. vision of Litton Industries, Solon, Ohio, dium- surfaced again last week. This The FTC noted that the proposed order is currently breaking with new spot TV time it came from a broadcast executive would not preclude claims that Fleisch- and radio campaign in 24 major markets and one -time advertising- agency official. mann's margarine can be used as part of to promote line of 35 different frozen Emil Mogul, executive vice president a diet to reduce serum cholesterol. The foods. Among new commercials, via of the Screen Gems radio stations, would order prohibits Standard Brands from agency, Ketchum, MacLeod & Grove, have radio stations withdraw from mem- claiming that corn oil is higher in poly - New York- Pittsburgh, is 30- second mes- bership in the NAB, an organization he unsaturates and lower in saturates than sage, "Our Gang," with motif patterned described as dominated by TV broad- any other oil available for use in mar- casters and organized specifically to meet garines or other food products. It stresses the needs of the TV community. that any use of so- called scientific evi- According to Mr. Mogul, Screen dence that premature heart and artery Gems' own radio stations have resigned diseases in adults is causally related to from NAB because, among other things, diet during childhood must disclose that the NAB has failed to contribute to the among experts there are differences of radio industry's general welfare. opinion on this relationship. NAB officials generally were noncom- Meanwhile, the FTC staff was studying mittal about Mr. Mogul's suggestions, alan initial decision issued by an FTC law though Burns Nugent, executive vice judge recommending dismissal of the president for station relations, disagreed commission's complaint against ITT Con- with Mr. Mogul's premise. He claimed tinental Baking Co. that alleged false nu- the NAB staff spends more time quanti- tritional claims in advertising of Wonder tatively on radio matters than on TV Bread. The decision, issued Dec. 27, affairs. 1972, by Judge Raymond J. Lynch, Mr. Mogul made his remarks at a found that consumers exposed to Won- year-end luncheon held in New York for der Bread advertising do not perceive business associates. He suggested that the Wonder Bread as being more nutritious Radio Advertising Bureau fill the breach, than other breads and that none of the after "The Godfather" movie sequences. assuming greater industry leadership, challenged advertising contained repre- That commercial, for frozen lasagna, opening a Washington office and acting sentations alleged in the FTC complaint has four men seated at a dining room as radio's spokesman in the nation's that was issued in mid -1971. table; the leader tastes the food with the capital. The initial decision may be accepted, others watching, after having warned the The Screen Gems executive, who at rejected or modified by the FTC. "host" that "It better be good, Tony." one time owned an advertising agency, A key element in the proposed deci- said radio ought to embark on an annual sion rebutted claims by the commission Getting together. Milan, Howard & advertising campaign to acquaint adver- staff that children were over- impressed Dunne, New York -based ad agency, has tisers and agencies with "the scope, im- with the TV commercials cited. The law merged with Humbert & Jones, New pact and potential" of radio. He said the judge referred to a study showing that by York. MH &D billed $500,000 in 1972, campaign could be carried on a $500,000 ages 5 to 7 children begin to be skeptical 10% of which was in broadcast media. a year budget, and suggested that it of TV commercials, and that by age 8 Charles F. Dunne, president of MH &D, initially appear in New York, Detroit, they "generally exhibit a clear, consistent joins H&J as vice president and account Chicago, San Francisco and Los Angeles. and widespread reaction that TV com- supervisor. Also recommended by Mr. Mogul was mercials cannot be taken as literally a system of local radio councils that L'Oreal picks -E. Cosmair, New York, true." M would be established in the top -50 mar- licensee in U.S. for L'Oreal, Paris, has kets to counter what he said was radio's appointed McCann -Erickson, New York, "poor trade image" caused by business Business Briefs its advertising agency. L'Oreal hair prod- practices of various stations. (He was ucts billed $2 million with Della Femin, critical specifically of a trend by national Ties in with movie history. First Federal & Partners, New York, in Travisano advertisers to instruct agencies to buy at Savings and Loan Association of Holly- 1972. About 75% of its 1972 advertising local rates, warning that an obvious re- wood, Hollywood, through E. W. Baker budget was in radio and TV. Cosmair sult would be to dry up national -spot Inc., Birmingham, Mich., is using former expects to bill $4 million in 1973. movie performers Arline Judge, Richard buying). Arlen and George Raft in radio cam- WRG picks up. Sun Oil Co., St. Davids, Mr. Mogul indicated that he would ex- paign that will run through March 11 Pa., has consolidated its Sunoco gasoline pect RAB to get up more steam. "RAB and involve some 600 spots on 11 Los and DX motor products with Wells, is operating on four cylinders in an eight - Angeles stations. Copy lines for spots, Rich, Greene, New York. DX account cylinder situation," he said. "We need our created and produced by Chuck Blore was with Gardner Advertising, St. Louis, own spokesman to stand up and fight for Creative Services, Hollywood, include recently acquired by WRG. Sunoco had our industry." references to famous movies in which been at William Esty, New York. Com- Screen Gems owns five radio stations performers appeared and tie in with in- bined billings of two brands is approxi- and five TV outlets: KCPX- AM -FM -TV formation that First Federal has been in mately $14 million. Salt Lake City; WAPA -TV San Juan and

Broadcasting Jan 8 1973 25 WOLE -TV Aguadilla, both Puerto Rico; Manchester, N.H.; wMET(rv) Baltimore wvuE(Tv) New Orleans; WNJU -TV Lin- and KECC -TV El Centro, Calif. The Eaton Sonderling buys two den, N.J.; WWVA -AM -FM Wheeling, W. organization is attempting to sell the three Va., and WYDE(AM) Birmingham, Ala. television stations and has requested that and sells two the commission waive the hearing orders Group owner trades Los Angeles for those facilities. The commission has AM -FM for Houston combination Eaton's Miami AM not acted on that request. United also owns, either directly or The FCC has approved a $3- million sta- on carpet at FCC through subsidiaries, WFAN -FM Washing- tion- transfer deal involving four stations WFAB joins seven sister stations ton; KIKU-TV Honolulu; WS113(AM) -WLPL- and that many corporate entities. The in hearing status (FM) Baltimore; WINX(AM) Rockville, transaction brings to group owner Sonder- Md., and KEvz(FM) San Mateo and KALI- ling Broadcasting K1KK -AM -FM Houston - The FCC has ordered that an eighth sta- (AM) San Gabriel, both California. Pasadena, Tex., from Leroy J. Gloger of tion in the group owned by Richard Houston. In return, Mr. Gloger will re- Eaton's United Broadcasting Co. be desig- ceive Sonderling's KFOX -AM -FM Los An- nated for a license -renewal hearing. The geles, and he will spin off those properties station, WFAB(AM) Miami, is accused of IBFM sets conference dates to two separate firms, KFOx(AM) to Wal- fraudulent billing. Robert E. McAuliffe, new head of the ton Communications and KFOX -FM to In an order issued last week, the com- Chicago -based Institute of Broadcasting Cosmic Communications Inc. mission stated that, in view of the infor- Financial Management, has announced The agreements among the affected mation before it, it "is unable to find that the annual IBFM conference will be companies call for Walton to pay Mr. that a grant of the [WFAB] renewal appli- held Sept. 30 -Oct. 3 at the New Orleans Gloger $1,175,000 for KFOX(AM). Cos- cation would serve the public interest, Marriott hotel. Board of directors meet- mic will pay $1,200,000 for KFOX -FM. convenience and necessity." It specified ings are scheduled for Jan. 18 -19, Miami; For the Houston properties, Mr. Gloger that if the administrative law judge as- April 12 -13, New Orleans, and July 12- will receive from Sonderling a total of signed to the case fails to find denial of 13, Denver. Mr. McAuliffe, formerly $2,950,000 plus an additional $500,000 renewal an appropriate penalty, United president of the San Simeon Corp., Chi- for the building housing the KIKK -AM -FM may be assessed the maximum forfeiture cago television and film production com- studios. The assets and facilities of KFOX- of $1 0,000. pany, recently joined IBFM as executive AM-FM are included in that total. The commission also ruled that the director and executive vice president of Sonderling's current station inventory outcome of the WFAB proceeding will be the institute's subsidiary organization, includes WLKY -TV Louisville, Ky. (which contingent on the outcome of FCC hear- Broadcast Credit Association. He suc- it is selling to group owner Combined ings involving seven other Eaton stations. ceeds Warren Middleton who joined Communications Corp.); WAsT(TV) Al- Those stations are woOK(AM) and WFAN- Media Payment Corp., New York, as bany, N.Y.; WOPA(AM)- WGLD(FM) Oak TV, both Washington; WJMO(AM) -WLYT- sales manager. IBFM is an association of Park, Ill.; WDIA(AM)- WAID(FM) Mem- (FM) Cleveland Heights, Ohio; WMUR -TV fiscal officials in broadcast organizations. phis; WWRL(AM) New York' woL(AM)- WMOD(FM) Washington and KDIA(AM) Oakland, Calif. Walton Communications is principally owned by John B. Walton Jr. The Walton organization owns and operates KELP -AM- FEATURED BY TV El Paso, KBUY -AM -FM Fort Worth, KAVE -TV Carlsbad, N.M., and KIKx(AM) Tucson, Ariz. Mr. Walton also has a AMERICA'S OUTSTANDING minority interest in KtDD(AM) Monterey, Calif. MEDIA BROKER Cosmic is a new firm organized by four San Francisco businessmen, W. John Driscoll, Edward L. Scarff, John J. Pas- coe and Wayne K. Van Dyck. All are associated with the Rock Island Corp., a San Francisco investment firm controlled by the Weyerhauser family. They have EAST no other broadcast interests. KFOx(AM) (licensed to Long Beach, FM Calif.) operates on 1280 khz with 1 kw REGIONAL NETWORK daytime. KFOX -FM is on 100.3 mhz with 58 kw horizontal and 3.7 kw vertical and $1,000,000 an antenna 1,180 feet above average terrain. KIKK(AM) is a daytimer on 630 khz with 250 w. KIKK -FM operates on Five excellent FM facilities serving large region of the East, 95.7 mhz with 40 kw and an antenna 370 feet above average terrain. including coverage in four top 100 markets. Economical physical set -up with new equipment. 50% down Changing Hands and terms to qualified buyer. Broadcasting The following sales of broadcast stations were reported last week, subject to FCC BIACKBIJRN&COMPANY,INC. approval: WKOP -AM -FM Binghamton, N.Y.: Sold RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS by Andrew Jarema to Tennex Broadcast- ing Corp. for $600,000. Tennex Broad- WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 casting is the licensee of WELM(AM) El- 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. 1725 K Street, N.W. (312) 346.6460 Road, N.E. (213) 274 -8151 mira, N.Y. Its principal is Charles P. (202) 333 -9270 (404) 873 -5626 73-4 LeMieux Jr., owner of the Tennex Sports Co., Norwalk, Conn., manufacturer of

Broadcasting Jan 8 1973 26 sports equipment. WKOP(AM) operates mer RKO General executive, is princi- United Church of Christ (BROADCASTING, full time on 1360 khz with 5 kw day pally owned by Technical Operations Inc., Jan. 1) . and 500 w night. WKOP -FM is on 99.1 a Boston -based investment firm. The firm Mr. Wasilewski noted that Dr. Parker's mhz with 33 kw and an antenna 440 feet announced last month that it has also letter to broadcasters (a copy of Dr. above average terrain. Broker: Keith W. reached agreement to purchase WEZE- Parker's original letter to Mr. Wasilewski) Horton Co., Elmira. (AM) Boston from J. P. Williams (BROAD- implied that NAB was cooperating with WPDT(FM) Columbia City, Ind.: Sold CASTING, Jan. I). That $2.6- million trans- the church group. There is no such in- by Fidelity Broadcasting Inc. to Thomas action is subject to FCC approval. tention, Mr. Wasilewski said last week. F. Jurek and Stephen Ray Klabon for WBNY operates on 96.1 mhz with 50 He noted that Dr. Parker had not sent $100,000. Mr. Jurek was formerly an kw and an antenna 400 feet above aver- on to the broadcasters a copy of Mr. announcer -engineer with wcaw (AM) Chi- age terrain. WLKw(AM) is a daytimer on Wasilewski's reply or the second letter cago. Mr. Klabon is a recent graduate 990 khz with 50 kw. WLKW -PM is on from Dr. Parker threatening litigation. of St. Edwards University, Austin, Tex. 101.5 mhz with 50 kw and an antenna Rough cuts of the NAB spots will be WFDT operates on 106.3 mhz with 3 kw 500 feet above average terrain. presented to the NAB boards that meet and an antenna 106 feet above average this week in Palm Springs, Calif. (see terrain. Broker: Chapman Associates. page 19). They include one based on one of the NAB advertisements published Approved Parker charges fall in Washington newspapers last year, cit- The following transfers of station owner- on deaf ears at NAB ing the role of broadcast advertising in ship were approved by the FCC last week bringing the public the best seat in the (for other FCC activities see "For the Wasilewski sees no fairness bounce house for a nickel a day; another depicts Record," page 46): from free -broadcasting spots Hitler haranguing his Brown Shirts, while to be auditioned by board this week KIKK -AM -FM Houston -Pasadena, Tex.: a background voice explains that the first Sold by Leroy Gloger to Sonderling thing Hitler did when he became German Vincent T. Wasilewski, president of the chancellor was to take over all radio Broadcasting Co. for $2,950,000 (see National Association of Broadcasters, facing page). stations, and another talks of the inde- told members last week to "pay no mind" pendence of news broadcasts that some- KFOX -AM -FM Los Angeles: Sold by to threats that the radio spots being de- times report things government officials Sonderling Broadcasting Co. to Leroy veloped for the promotion of free broad- don't like. Gloger as partial consideration for KIKK- casting might bring fairness -doctrine The second set of rough cuts, aiming AM-FM (see above), and spun off to Wal- problems. for play during Radio Month in May was ton Communications (for AM) for He said in a message in NAB's High- developed by Chuck Blore Creative $1,175,000 and Cosmic Communications lights that the association was going "full Services and are principally musical num- Inc. (For FM) for $1,200,000 (see fac- speed ahead" on its campaign despite bers sung by well -known artists in praise ing page). threats from the Rev. Everett C. Parker of radio. The third series is not yet even WLKW -AM -FM Providence, R.I., and of the Office of Communication of the in rought -cut form. Originally, it was wBNY(FM) Buffalo, N.Y.: Providence stations sold by General Cinema Corp. and Buffalo stations by Niagara Frontier Broadcasting Corp. to McCormick Com- munications Inc. for $1 million and $588,000, respectively (see below). Cablecasting Americus, Ga.: Cablevision Co., Amer- icus, sold by Robert E. Lashley Jr. and Exline Mrs. Martha M. Dykes and others to Bill Storer Cable Communications Inc., sub- Call sidiary of Storer Broadcasting Co. for undisclosed amount. System, begun in 1969, serves 1,750 subscribers in com- properties s munity about 60 miles southeast of Co- lumbus, Ga. Acquisition by Storer brings about to over 90,000 number of subscribers to Storer cable system in Florida, California, Georgia and Alabama. Storer is also group broadcasters, owns six TV and six 392-5671 radio stations. (415)

McCormick picks up three radio stations McCormick Communications Inc., Bos- ton, has won FCC approval of the purchase of its first three broadcast stations. The commission authorized the new firm to acquire WLKW -AM -FM Providence, R.I., from General Cinema Corp. for $1 mil- from lion and WBNY(FM) Buffalo, N.Y., America's most dynamic and experienced media brokers. Niagara Frontier Broadcasting Corp. for $588,000. WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 The WLKW purchase was completed CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 Dec. 28 and the WBNY transaction is ex- DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 pected to be closed shortly, it was re- SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392-5671 ported. Newspaper, Radio, CATV & TV Properties McCormick Communications, which is Brokers of headed by William M. McCormick, for-

Broadcasting Jan 8 1973 27 thought that this would be the hard - ing Corp. from Royal Street Corp. hitting finale to the campaign. But, al- (BROADCASTING, Dec. 11, 1972). Also though NAB officials dismiss the Parker new at the stations was an announcement ONE NAME threat as untenable, they are nevertheless by Fred E. Walker, Covenant's president, holding the third series in abeyance until that James B. Luck, formerly general THAT GIVES they see how the wind blows -or how sales manager of Avco's woAI(AM) San strongly Dr. Parker huffs. Antonio, Tex., and with Avco since 1967 TWO at WLW(AM) Cincinnati, has been ap- YOU pointed vice president in charge of Cov- Parker played `warped' enant's New Orleans operations. Cov- ADVANTAGES enant is a subsidiary of Broad Street IN numbers game -TIO Communications, New Haven, Conn., li- CATV Churchman's claim of bad record censee of WELI(AM) New Haven and on minority employment is rebutted owner of several cable systems through FINANCING another subsidiary. The Television Information Office took sharp issue last week with the contention TAKE of the Office of Communication of the The selling of Quello United Church of Christ that the broad- Walter E. Heller casting industry's record of employment Michigan agency head elicits support International of minority group members is "dismal" from state's congressional delegation Corporation (BROADCASTING, NOV. 27, 1972). for broadcaster's FCC candidacy One of the world's Roy Danish, director of the TIO, coun- A campaign by James H. Quello, retired largest business terclaimed that minority employment in cach of nine major occupational catego- Michigan broadcaster, for a seat on the finance companies. ries has risen substantially, pointing out FCC has taken on the tint of an adver- that total employment at the 609 stations tising campaign. ADD analyzed by the church group grew by And, in fact, an advertising man seems to be orchestrating the Oak Industries Inc. only 452, while the number of minority drive, at least the workers increased by 611. Michigan sector; he is Jack Parker, A leading producer He charged that the report issued by chairman of Parker, Willox, Fairchild & of CATV equipment. the Rev. Everett C. Parker, director of Campbell advertising agency in Saginaw, the Office of Communication, used Mich. Mr. Parker has secured evidence YOU GET "warped" statistics. Mr. Danish cited, as of support for Mr. Quello from most of an example, that Dr. Parker reported a the Michigan congressional delegation - Heller -Oak "1 %n increase" in employment in the including Democratic Senator Philip A. Cable Finance Corp. category of officials and managers. Hart and Republican Senator Robert P. "Properly, this should be described as Griffin. Senator Hart indicated he didn't A very finance special an increase of one percentage point," Mr. think his recommendation would carry company that has Danish contended. "Minority employes in much weight with a Republican White confidence in cable this top category increased by 25% dur- House, but he said he was in favor of the with funds and expertise ing the period studied, accounting for one appointment. Senator Griffin, on the other hand, to develop an individual person out of every four who were said that "Jim would be a hired." fine addition to the commission and you financing program for Mr. Danish said "this same misleading may be sure I am doing all I can on his any size cable need technique" was used throughout the behalf." including systems, study's findings. He explained the report A large majority of Michigan's 19 con- equipment, claimed that in the top -10 television mar- gressmen endorsed Mr. Quello's candi- kets, minority population totals 34% of dacy for the FCC vacancy-due to occur and expansion while minority employment amounts to June 30 when the term of Commissioner services. only 14.5 %. Mr. Danish said that the Nicholas Johnson ends. Included in the Ask for our UCC report used population figures for House recommendations was one from the city of license only, while "actually "Confidence in Cable" Republican House leader Gerald R. Ford and legally a station's service area is de- (R- Mich.), who said he has been on brochure or for one fined by the extent of its primary signal record at the White House for some of our representatives and not by city limits." He noted that the months "with my own enthusiastic en- to call on you. District of Columbia has a minority pop- dorsement. . ." Another supporter, Rep- ulation of 72% while the area served by resentative Elford A. Gederberg (R- Call or write: its TV stations has a minority population Mich.), commented: "I too an familiar of 22 %. with the fine background which Jim has "The Church of Christ study should in communications and I believe that he not be faulted for attempting to help would make an excellent addition to the HELLER WOK remedy a situation which is of deep con- commission." cern to all responsible broadcasters," Mr. One congressman, a Democrat, took a CABLE FINANCE CORP. Danish said, "but Dr. Parker appears to line similar to that of Senator Hart. This have a failing adherence to the spirit of was Representative William D. Ford (D- sound research and fair play in a matter Mich.), who spoke highly of Mr. Quel- Samuel L. Eichenfield, where both are much needed." Vice President lo's qualifications for appointment to the FCC, but expressed doubts at the use- 105 West Adams Street Covenant revamps in N.O. fulness of his recommending the move Chicago, Illinois 60690 to the President, since, Mr. Ford said, (312) 346-2300 Two New Orleans radio stations last "I have been one of the leading critics or week were identifying themselves with in Congress of many of President Nixon's new calls and Loren N. Young,Vice President -as wcso(AM) and WQUE(FM) programs policies." place of WDSU -AM -FM New Orleans. Also Crystal Lake, Illinois 60014 -in endorsing Mr. Quello to Con- The change took place following FCC ap- gress and cabinet officers were Michigan (815) 459-5000 proval last month of the stations' $1.5- Governor William G. Milliken and De- million purchase by Covenant Broadcast- troit Mayor Roman Gribbs, as well as

Broadcasting Jan 81973 28 Joseph P. Spano of the Italian American Chambers of Commerce of Michigan. Media Briefs Mr. Quello is the retired vice presi- Gain of 233 NAB. dent- general manager of wilt-AM -FM for National Asso- ciation of Broadcasters it Detroit. He recently was named a part - reported entered time in the office new year with all -time high in member- consultant Washington gain He is also a ship- 4,414, of 233 members dur- of Storer Broadcasting Co. ing consultant to Capital Cities Broadcasting 1972. Breakdown: TV, 523 members; Corp., owner of the Detroit stations. AM, 2,233; FM, 1,365; networks, seven, and associates, 286. The search goes on. Robert E. Larsen, on -air personality and station executive ABC told to sever in Midwest for past 22 years, has formed own executive search organization. Rob- tie with XETV ert E. Larsen Co., 1053 W. Ogden Ave- nue, suite 241, Naperville, Ill. 60540. Commission action sparked by plea (312) 357 -3716. of San Diego U seeking affiliation Back to CBS. KooK(AM) Billings, ABC and xETv(TV) Tijuana, Mexico, Mont., which had been CBS Radio affili- last week were pondering their next move ate from 1951 until 1962 and has been in the wake of an appeals court decision independent since then, rejoined network upholding the FCC order terminating on Jan. 1. their 17 -year affiliation. Primer for citizen groups. The office of The commission, in denying renewal Communication of United Church of of ABC's authority to feed its program- Christ is distributing a paperback, Guide Delta is an air line ing to the Mexican VHF, had it in mind to Understanding Broadcast License Re- to persuade ABC to affiliate with a San newal Applications and Other FCC run by professionals. Diego UHF, KCST -Tv, a few miles to the Forms, designed to help citizen groups Like Nancy Palmer, north (BROADCASTING, June 5, 1972). evaluate the programing and employment However, ABC was said to be con- practices of their local stations. The guide Reservationist. sidering further court review. was written by Office of Communication XETV was said to be awaiting a de- member Dr. Ralph M. Jennings and in- She knows all cision on ABC's strategy before settling cludes information on the renewal of about schedules, fares, on its own. But the station was reported broadcast licenses, the broadcasters' pro- ready to continue the court fight even if graming responsibilities, equal employ- ticketing and routing. ABC drops out. ment opportunities and a sample of the She can quote you The commission had denied renewal of FCC forms required of licensees. This an authorization it had given ABC rou- guide can be bought for $1 from Office 175,000 fares -all tinely every year since 1955 on the peti- of Communication, United Church of tion of KCST, an independent station in a Christ, 289 Park Avenue South, New guaranteed accurate. market where the only two other stations York 10010. She knows the are VHF's that are network affiliates. Eight for four. ABC Radio reports new KFMB -TV is affiliated with CBS, KOGO -TV affiliations to its four networks: KRRR shortest route to with NBC. Kcsr wanted the ABC affilia- (AM) Ruidoso, N.M., to American Con- where you're going. tion, and the commission, in its order, temporary; KOWH(FM) Omaha, wKBK- made it clear it expected the realities of (AM) Keene, N.H.; WFIR(AM) Norfolk, She knows the most the situation to bring about that result. Va., and WSTL(AM) Eminence, Ky., to The court, in a brief, unsigned order, American Entertainment; KITT(AM) San convenient flight for said the commission did not act improp- Diego and WKBQ(AM) Garner, N.C., to your plans. She erly in "taking into account . . what it American Information: WYBC -FM New conceived to be the public interest in Haven, Conn., and WPQR -FM Uniontown, knows the lowest fare having a third local network outlet in San Pa., to American FM. Diego, as distinct from continuing to rely for your flight. on a foreign station to supply that serv- When she makes ice." The court noted that in 1955 XETV FCC clears out deferred was the only outlet available to ABC. your reservation, The commission was "well within the Pittsburgh renewals bounds of its statutory authority in weigh- The FCC has informed the Pennsylvania she doesn't just use ing the advantages and disadvantages of Human Relations Commission that it will her computer. allowing the permit to expire." the court no longer defer the renewal applications said, adding: "Those were cast largely in of 14 Pittsburgh stations that are being She uses her head. terms of the merits of having a local li- investigated by the state agency for al- censee, as against the possible shrinkage leged practices of employment discrimi- Delta is ready of the number of viewers having access nation. when you are. to a UHF. as distinct from a VHF sta- In a letter to Homer C. Floyd, PHRC tion." executive director, the commission noted And the balance finally struck, the that it has refrained from acting on the court said, was neither arbitrary nor stations' renewals since last August at the insufficiently articulated. state agency's request. PHRC is investi- The court also supported the commis- gating a complaint by Lue Edna Morgan sion on the second of the two considera- that each station discriminated against tions on which it denied renewal of her by refusing her employment on the ABC's authority -the "deficiencies in the basis of race, sex and age. Ms. Morgan programing performance of the Mexican is a black woman over the age of 40. She The DC -10, latest addition to court said that the commis- also contends the carry gen- Delta's Wide RideTM fleet, gives station." The stations on "comfort" a whole new meaning. sion was within its authority in using the erally discriminatory employment poli- Two -by -two seats in both Tourist standard, and that the record justified the cies. and First Class. conclusion. The commission told Mr. Floyd that

Broadcasting Jan a 1973 29 when it implemented its equal- employ- Organizing Committee's unwillingness to ment requirements in 1969 it stated that Programing follow the procedure of open bidding "not every complaint of an isolated ac- raises serious questions, which are still tion, even if substantial, will warrant ABC to be answered." deferring action." pays the price NBC had lodged its earlier complaint Commissioners Nicholas Johnson and for next Olympics; with the International Olympics Commit- Benjamin Hooks dissented in the 5 -to -2 tee. An NBC spokesman said there would action, with Mr. Johnson claiming the NBC cries foul be "no further comment" from his com- majority showed "considerable disre- still pany at this time. spect" for PHRC activities. He likened $25 million committed for rights The ABC agreement must be approved the FCC action to the commission's to telecast 1976 summer games; by the International Olympics Commit- granting a station renewal in the face of Olympic committee indicates tee, but observers felt this was merely a a pending petition to deny and claimed other network applied too late formality in view of the $25 million the action precludes PHRC from "filling sum and ABC's acknowledged prowess in the void which we euphemistically de- ABC last week was granted exclusive Olympics telecasting. scribe as our 'equal employment oppor- U.S. television rights to the 1976 Olym- Mr. Arledge told the news conference tunities program'." pic games for the record amount of $25 that the total package would be in the Stations involved are KQv(AM), WDVE- million. neighborhood of $40 million, including FM, WEDO(AM), WAMO- AM -FM, WJAS- The agreement was announced in $25 million for rights and facilities and AM-FM, WTAE-TV, KDKA-AM- FM -TV, WIIC- Montreal last Wednesday (Jan. 3) short- $15 million for time, talent and associ- TV, WQED -TV, and WQEX-TV. The letter ly after the contract was signed. Roger ated expenses. He added this $40 million to Mr. Floyd was sent Dec. 20, and all Rousseau, president of the Organizing is hopefully the amount advertisers would outlets in question were renewed two Committee for the Olympics, which will pay for sponsorship of the 1976 summer days later. be held in Montreal from July 17 to Aug. Olympics, but said "we don't expect to I, said the $25- million figure includes TV recoup it all." Total costs for the Munich rights and facilities and is almost twice games were said to be about $23 million FCBA asks FCC to look the $13.5 million ABC paid for the 1972 and ABC is understood to have lost $2.5 into Nash vs. Cottone summer games in Munich. million to $3 million. ABC provided 64 Mr. Rousseau and ABC officials were hours of satellite coverage of the 1972 The executive committee of the Federal in Montreal and answered questions by Olympics and 451 hours of the 1968 Communications Bar Association has newsmen in that city and in New York. summer games from Mexico City. Mr. asked FCC Chairman Dean Burch to The latter heard details via a closed - Arledge said in 1976 ABC will present institute a formal hearing into the con- circuit hook -up. Most queries centered more hours of total coverage than it product of attorney Benedict Cottone and on the complaint by NBC that the vided last year. FCC Administrative Law Judge Ernest Organizing Committee had sought to Nash in connection with the license - award the rights to ABC "through secret renewal proceeding involving KAYE(AM) and noncompetitive procedures" (BROAD- An attempt to rock Puyallup, Wash. CASTING, Jan. 1). A resolution adopted by the commit- Replies by Mr. Rousseau, Roone Ar- the Saturday ratings tee asserted that because of the charges ledge, ABC Sports president, and Marvin and countercharges regarding the activi- Josephson, president of International Fa- That's the beat being used ties of Messrs. Cottone and Nash (Mr. mous Agency, consultant to the Organiz- by ABC -TV in musical mini -series Cottone is chief counsel for KAYE; Judge ing Committee, stressed that all networks to teach math to youngsters Nash is the presiding officer in the case) had been informed during the Munich "justice requires the timely resolution of Olympics last summer that the Organiz- ABC -TV, which Nielsen rates as number the charges." Judge Nash has removed ing Committee was open to presentations. two in Saturday- morning children's pro- Mr. Cottone from involvement in the They all made the point that until mid - graming, is trying harder to unseat leader case and ordered the station's renewal November no U.S. broadcasting orga- CBS. The latest weapon is deceptively application dismissed following a stormy nization except ABC had accepted the small. Multiplication Rock is a series of hearing during which the two men con- Organizing Committee's invitation and nine three- minute musical cartoons that tinually accused each other of impropri- that by that time ABC had provided de- present multiplication tables in every ety and unethical behavior. tailed information on its plans and had up -to -date musical idiom from country- The FCBA resolution requested that given evidence of its expertise in Olym- and- western to slow- and -funky soul blues. the proposed hearing be conducted before pics coverage. The characters have such names as Lucky either a retired or senior federal or state Another point made by the three ex- Seven Sampson, Figure Eight and Little court judge, or other appropriate officer ecutives was that there was never any in- Twelve Toes. who is not connected with the FCC. The tention to open up the rights to Olympics ABC was able to program these mini - resolution was handed down at the re- coverage to competitive bidding. They shows by cutting three minutes out of Mr. quest of Cottone. claimed there is no precedence for this every other children's program between practice in previous Olympiads and said 8 a.m. and 2 p.m. NYT on _Saturdays Tunney succeeds Spong. The new- the trend in all sports negotiations is to and 10 a.m. to 12 noon NYT on Sun- est member of the Senate Commerce select a network on the basis of various Committee is John V. Tunney (D- criteria, including familiarity with a par- Calif.), who was approved for the ticular type of coverage, expertise in a slot last week by the Senate's Dem- specific sector and technical facilities to ocratic Caucus. The 38- year -old sen- be offered. ator will fill the vacancy on the Mr. Rousseau indicated that NBC's re- committee created last November sponse arrived at a date too late to be when Senator William B. Spong (D- considered seriously, though he added Va.) was defeated in his bid for that "the door wasn't closed" until the re- election. Senator Tunney served in actual contract was signed. the House from 1964 to 1970, when NBC issued a statement saying that he was elected to the Senate. No "NBC continues to believe that the pro- other assignments of new members cedures used to award American tele- to the Senate committee are ex- vision rights to the 1976 Olympics are Family portrait. This is the cast of charac- pected. Vacancies on the House contrary to the best interests of the peo- ters (numbers zero through 12) in ABC-TV's Commerce Committee are expected ple of Canada, the American television new musical cartoon feature Multiplication to be filled this week. audience and the games themselves. The Rock.

Broadcasting Jan 8 1973 30 days. According to Lee Polk, ABC director of children's programing, their program suppliers gave them little resist- ance but it is costing the network a substantial sum of money to customize the lengths of shows for ABC. The icing on the cake in this learning adventure is that the network had little trouble finding sponsors for the series: General Foods, White Plains, N.Y. (through Grey Ad- vertising, New York), and Nabisco, New York (through William Esty, New York), have each purchased half- sponsorship of Multiplication Rock. The series premiered last weekend (Jan. 6-7) with programs on "My Hero Zero," "Elementary, My Dear," "Three Is a Magic Number" and "The Four - Legged Zoo." Each program is shown twice the day it's broadcast, three programs on Saturday and one on Sunday. Joint venturers. Avco Broadcasting and Meredith Corp. will co- produce a serles The schedule is as follows: (all times of nine prime -time specials for children and young people. The programs will be NYT) Saturdays at 8:25 a.m., 9:25 a.m., telecast on the five TV stations owned by each of the companies, and will be 10:25 a.m., 11:55 a.m., 12:25 p.m., 1:25 offered for syndication by Avco Program Sales. Among the efforts are Four Children, p.m.; and on Sundays at 10:55 a.m. and which portrays life styles of the economically disadvantaged, and Pilgrim Journey, 11:55 a.m. There are plans for adding a recreation of the Mayflower voyage told through the fictional diary of a young two other series of musical cartoons on girl passenger. The announcement was made in New York after this meeting of American government and English gram- (I to r): Harry Francis, Meredith's vice president for operations; James Conley, mar to the rotation, probably next fall. vice president of Meredith Corp. and general manager of its broadcast division; Multiplication Rock is produced by John Murphy, president of Avco Broadcasting, and Walter Bartlett, Avco's senior Scholastic Rock, a wholly owned subsidi- vice president. ary of the New York -based advertising agency of McCaffrey & McCall. All pro- Robert E. O'Brien of O'Brien Communications Inc.; grams in the series were pretested by Janis Marvin of American Women in Radio and The Bank Street School of Education. On FCC agenda today: Television Inc.; Howard Monderer of NBC; Philip C. Chin of Office of Asian American Affairs, Department New York. Agency President David Mc- more on children's TV of Health Education and Welfare. Call had the original idea for Multipli- On Tuesday-Sister Leo Vincent Short of National cation Rock when he observed that his Three days of testimony planned Catholic Educational Association; Paul J. Mundie, of 10- as follow -up to October panel sessions Committee on Children's Television Inc.; Lorraine F. year -old son could not memorize Lee -Benner (Happy Raine) of WCSC -TV Charleston, multiplication tables for school but had S.C.: Fly. Shuebruk, Blume & Gaguine. on behalf of no difficulty remembering virtually every The FCC turns its attention back to chil- live licensees; Dow, Lohnes & Albertson. on behalf rock lyric on the top -40 charts. He dis- dren's television programing this week, of five licensees: Anne Hanley, National Cable Tele- with two and a half days of oral argu- vision Association Inc.; Warren Braren of National cussed the idea with M &M Senior Vice Citizens Committee for Broadcasting, Consumer Fed- Presidents George Newall, copy, and ment on the subject in Washington. eration of America and Consumers Union of United Tom Yohe, art. Mr. Newall recommend- The commission will hear some 50 States; Smith & Pepper, on behalf of three licensees; speakers, representing citizen and con- Viewers Intent on listing Violent Episodes on Na- ed composer Bob Dorough who, armed tionwide Television; John E. Marlin Jr., American with textbooks on the new math, went sumer groups, educators, broadcasters, Federation of State, County and Municipal Em- off and wrote the 10 songs in the series. advertisers, and government, beginning ployes. AFL -CIO: Richard Heffner, Richard Heffner Associates Inc.: Toy Manufacturers of America; Asso- At that point, M &M figured on re- today (Jan. 8). For three days last October, the com- ciation of National Advertisers Inc.; Robert B. Choate, leasing the songs as records only. (There Council on Children, Media and Merchandising; Na- are still plans for going ahead with mission heard panels drawn from many tional Association for the Education of Young Chil- albums.) But when Rad Stone, account of the same groups discuss the issues in- dren, and National Association for Better Broad- volved (BROADCASTING, Oct. 9, 1972). casting. supervisor for ABC -TV (an M &M client), Wednesday M. Fong of Chinese Media was by a On -Kathryn heard them, he told the group that ABC The proceeding precipitated Committee; William S. Abbott of Foundation to Im- was looking for entertainingly education- pleading filed with the commission three prove Television: Carol K. Kimel of National PTA; years ago by Action for Children's Tele- Robert Stein of Citizens Communications Center; al children's material. With that, Tom American vision, Boston -based group critical of the Manuel Larez. League of United Latin Yohe created a three -minute cartoon Citizens; Pierson Ball & Dowd, on behalf of five and programing avail- Pictures around the song "Three Is a Magic amount quality of licensees: Larry Harmon. Larry Harmon Number." able for children. ACT urged the corn - Corp., and Dr. Frederick Green and Lillian Am- stations brosino, both of Office of Child Development, De- mission to require all television partment of Health, Education and Welfare. With the approval of ABC -TV Presi- to carry l4 hours of children's program- dent James Duffy, the series Multiplica- ing weekly, and to prohibit airing corn tion Rock was Scholastic Rock produced. mercials in that programing. Program Briefs has already produced several pilot films The proposal remains the focal point for projected series dealing with Ameri- of the proceeding, although the commis- in again. Screen Gems, can "Bill," a character trying to Checking history- sion has yet to endorse it. 90- minute special pro- get through a of Congress, and which turned out session The speakers, who have been allotted comedy titled "Honeymoon "Preamble," which is literally the pre- duction of between 10 and 30 minutes each, or the Suite" for presentation on ABC -TV's amble to the Constitution: and English organizations to be represented: is grammar-"A World Without Verbs," Afternoon Playbreak last summer, On Monday -Mary Ellen Hilliard: Dr. Carolyn B. producing two more such specials. They'll which shows a world that can't move. Block of Bay Area Association of Black Psychol- be shown on ABC -TV's late -night Wide Mr. McCall discussed this diversifica- ogists: the Rev. Edward A. Powers of Division of World of Entertainment series. "Honey- tion move by M &M, noting that many of Christian Education. United Church of Christ; Na- tional Organization for Women; CBS: Peggy Chorren, moon Suite" concept was developed and the larger agencies were running into Evelyn Sarson and Earle K. Moore of ACT; Dr. Juan is with Douglas S. Cramer Co., Television; Dr. Sey- produced business difficulties managing companies Aragon of Bilingual Children's Hollywood. outside the ad industry and' emphasized mour Banks of American Association of Advertising Agencies: John B. Summers and Stockton Heinrich Linkletter returns. Art Linkletter, last that "here we're doing something where of National Association of Broadcasters; Stephen L. we're in control, we're doing what we do Bluestone. former NAB code stall member; William H. in regular show on NBC -TV daytime in best, we're using our usable muscles." Melody of Annenberg School of Communications; 1970, is to be host of new morning cook-

Broadcasting Jan 8 1973 31 ing series on KTLA(TV) Los Angeles. Pro- dent in history. He has approved crip- gram, It's Your World, will have Mr. Broadcast Journalism. pling increases in magazine postal rates. Linkletter interviewing show business per- He has vetoed long -range funding sonalities and experts of field of nutri- for public television. And, in our view, tion. Food items will be cooked on show White House sniping at least, he continually confuses the and recipes made available to viewers. press's proper adversary role with some- Half -hour bi-weekly program starts Jan. at news media thing he calls Eastern liberal bias." 16. draws PTV censure Within the program segment was a clip In late slot. ABC -TV has chosen con- showing Mr. Whitehead making the In- temporary music series In Concert, which Segment charges Nixon is sending dianapolis speech in which he said the had two trial runs late last year, as one 'surrogates to discredit press' administration planned to send to Con- of formats to alternate with Dick Cavett gress legislation affecting local broad- (BROADCASTING, and Jack Paar in 11:30 p.m. -1 a.m., Public television carried a program seg- casters Jan. 1), Mr. NYT, period. Series will be aired every ment last week that examined the critical Whitehead said the proposal would ex- second Friday, beginning Jan. 19. barbs being tossed at network -TV news tend station licenses from three to five by Clay T. Whitehead, director of the years but added that station management White House Office of Telecommunica- should be held responsible for all of the One for the fans. National Football tions policy. programing on local outlets, regardless League Commissioner Pete Rozelle And climaxing the segment, titled "The of the origination of the program. (This responsibility is made good on his promise to lift Whitehead Watch," was a commentary now imposed by FCC rules the local TV blackout in Los Angeles that asserted "there is no longer much and policy.) of the Super Bowl VII game Jan. 14 question that shackling the American NBC News correspondent John Chan- If stadium tickets were sold out 10 press is a major goal of the Nixon ad- cellor said he felt the administration is days in advance. Mr. Rozelle's an- ministration." trying to divide the local stations and the nouncement last week said the sell- The final remarks were voiced by networks and regretted the suggested out of 90,182 tickets was reached Carey Winfrey, producer of the Behind legislation because it threatened stations 11 days before the day of play. The the Lines program of which the White- with the loss of their licenses unless they commissioner had come up with his head portion was a part and which was followed "some plan which is at the plan on the Super Bowl last October distributed nationally by the Public moment very vague." as one means of diverting pressure Broadcasting Service. Referring to Mr. FCC Commissioner Nicholas Johnson, from Congress and elsewhere that Whitehead, Mr. Winfrey said President also appearing on the program, said the the pro league lift TV blackouts of Nixon is "sending out surrogates to dis- U.S. has no national newspaper and home games. The game, which is to credit the press" and cited the OTP di- called the network news departments the be played at the Los Angeles coli- rector's recent criticism of network news. only institutions capable of "taking on seum at 3:30 p.ni. NYT between the "Beyond the parade of officials called the President of the U.S" He said that is Washington Redskins and Miami out to denounce it, Mr. Nixon himself why Mr. Nixon is focusing on these de- Dolphins, will now be telecast on remains disdainfully aloof from the partments. "trying to make them less NBC -owned KNBC(TV) as well as press," Mr. Winfrey said. "He has given powerful." nationally. fewer press conferences than any Presi- Norm Heffron, director of news, KING - TV Seattle, said he believed the networks handle news fairly and impartially. Ancil Payne, president of KING -TV, said that he was concerned that pressure has been The Colonel's quote... placed on the adversary relationship between the government and the press with the threat related to station licensing. Don DeGroot, station manager, ww,T- TV Detroit (an NBC affiliate), discussed the station's Newswatch program which is carried three times a week and rebuts "The FTC charges the cereal companies a segment of the previous evening's NBC with using news. Mr. DeGroot said the station's advertising to bar would -be competitors from the management had felt for a long time that market...Advertising network news had "a high degree of is a means of competing -not bias," and introduced Newswatch as a a method of monopolizing. Monopolists don't counterbalance last year. "We're not opposed to people hearing advertise. Competitors advertise?' the liberal or the leftist side of things," Yale Brozen Mr. DeGroot stated. "We only say that Professor of Economics then they ought also to be able to hear University of Chicago. 1972 the right or the conservative side because they really ought to be able to get a balance so they can make up their minds legitimately."

Calif. extends protection The California law to protect journalists who refuse to reveal confidential sources has been broadened under a bill signed into law by Governor Ronald Reagan. The new bill, apparently prompt- ed by the imprisonment of Los Angeles Times reporter William T. Farr for re- SELLING MORE IN OUR 41st YEAR fusing to identify his sources of a story, PETERS GRIFFIN WOODWARD, INC. Atlanta Boston Charlotte Chicago Dallas extends newsmen's immunity from being Detroit Los Angeles Minneapolis New York Philadelphia St. Louis San Francisco held in contempt of court when sources

Broadcasting Jan 8 1973 32 * JOHNNY CASH * ROGER MILLER * HANK SNOW * of information are withheld to include testimony before grand juries. Previously California law protected newsmen in dealings with the legislature, a judge, or any governmental administrative body. The bill has no effect on the Farr case. It was introduced by Assemblyman Wil- liam T. Bagley (R -San Rafel). Covered by the bill are publishers, editors and reporters for newspapers, wire services, television and radio stations. Governor Reagan, on signing the bill, said: "I believe in the First Amendment to the United States Constitution which guarantees the freedom of speech and press. [This) legislation is in keeping with that amendment and strengthens the newsman's privilege. A free press is one of this country's major strengths. And the right to protect his source of information is fundamental to a newsman in meeting his full responsibilities to the public he serves."

War of words continues over Whitehead speech U Producer of new 'Reasoner Report' figuratively thumbs his nose at administration pressures O CC Ernest Leiser, the producer of ABC -TV's new weekly public -affairs series, The Reasoner Report, said last week that in O response to what he termed "pressure" f WJEF delivers more men of all ages from 10 AM to by the Nixon administration, "I hope my sign -off than any other AM station in Grand Rapids. And employers at ABC say, 'To hell with you, during drive times. we're number one with the prime 25-49 Mr. Nixon' and To hell with you, Mr. f0 male audience.* Q Whitehead.' We're not going to cave in And what a potential that represents! Typically, our WJEF to that kind of pressure on my show." families are affluent - they own their own homes, have two Mr. Leiser made these remarks at a cars and three children. They're solid citizens with buying power news conference last Thursday (Jan. 4) j' and they learn about products from WJEF. in New York. Also at the conference W j They're among the 70.000 working in the metropolitan area's nearly 900 manufacturing plants. part of an expanding economy to a was Harry Reasoner, the co- anchorman close 4r' / % billion dollars in retail sales. of ABC's evening news show, who will They like our country. That's your key to getting the city. Ask Avery- be featured on The Reasoner Report. * /I ¡// Knodel for the particulars on Grand Rapids and WJEF. He said, "All administrations have used *! pressure and antagonism in their dealings 'Source: ARB April /May 1971. with the media, but with Nixon the pres- * sure and antagonism are much more :/7e%G4etYk.e rs4 RADIO apparent, more obvious, cruder than with VOID RATTLE CREER other administrations." WM WAND ASO -hour Rw: MITV.ñ CAmuAC W E Mr. Leiser said that the new half TELEVISION CRS FOR GRAND RAPIDS AND KENT COUNTY V GRANO RALAMAIRO SR10 show, to be seen Saturdays at 6:30 -7 p.m. RRDTDRUGTRAV[RSi CiiuN A e V-x.NN, IRR., £RIRA,. NRI,nDI R.P,.,.n,o,.. NYT starting Feb. 24, will deal "in AmvaR/, é ó iiRcR:riú'súxn. NrA. depth" with "subjects like the govern- AR[E TR SIOUX CITY. IOWA ment's intrusion into the content of TV news." Mr. Reasoner then pulled a sheet of paper out of his pocket, which con- Music... tained a list of the cities whose ABC -TV affiliates hadn't yet indicated they were JUST FOR THE TWO of us going to carry the show, and jokingly A FULL CONCEPT RADIO SERVICE urged the reporters from Buffalo and MUSIC - exciting - unusual -emotional - Intimate -a total Baltimore, who-along with a number format, communicating one -to -one. of other out -of -town TV reporters -had PROMOTION - persuasive, professional, complete, custom - been flown into New York by ABC, to designed to quickly build and sustain ratings. put pressure on the ABC stations in those SALES -field tested - client oriented - audio and visual cities. presentations- calculated to dramatically Increase dollar volume. Everything completely customized for your station - designed ASNE sharply criticizes bill for increased ratings and Increased sales. proposed by White House as Hear this exciting new music format today. danger to free flow of information Send for information and tape. The chairman of the freedom of infor- '*4 p PETERS PRODUCTIONS, INC. mation committee of the American 1333 Camino Del Rio South, San Diego, California 92108, (714) 291 -4044 Society of Newspaper Editors last week

Broadcasting Jan 8 1973 33 went to the defense of broadcasters whose union was said to have been given a First Amendment rights he said were Equipment & Engineering statement of CBS's intentions as to auto- being threatened by the Nixon admin- mation over the three -year term of the istration. IBEW's contract and, relying on that statement, Robert D. Fitchenberg, who is execu- grip to have agreed that nontechnical people tive editor of the Knickerbocker News - on the future may handle these chores in nontechnical Union -Star, in Albany, N.Y., issued a areas with two exceptions: In radio, tech- statement attacking the draft bill disclosed is loosened nicians will feed changed instructions by Clay T. Whitehead, director of the within two hours of airtime, and in tele- Office of Telecommunications Policy, last CBS settlement gives company vision, within approximately 15 minutes month as "one of the most ominous at- more flexibility in assignments; of airtime. CBS also agreed that at least tacks yet on the people's right to free next: ABC, NBC talks with NABET one input device would be available for flow of information and views." technicians' use in the technical area. He said White House "plans to sub- Members of the International Brother- CBS also agreed to make its future stitute its judgment on what is news and hood of Electrical Workers were back at automation plans known as soon as fair comment for the judgment of the their CBS jobs last week after a com- feasible, to maintain certain manpower public and the TV broadcasters." promise agreement ended their eight - commitments on its AM stations, to give An aide to Mr. Whitehead, Brian week strike. at least six months' notice of any decision Lamb, said in reply that it "is very The terms of the agreement, especially to automate its WCBS -FM New York or disturbing to see a committee going by on the NUB issue of jurisdiction over WBBM-FM Chicago and to make special that name and supposedly upholding the new and emerging technologies, seemed provisions for union members displaced highest professional standards of ac- likely to become a factor in forthcoming directly by automation. curacy making statements so clearly er- negotiations between ABC and NBC and Employes laid off because of automa- roneous and so clearly misinformed." their own technicians, who are repre- tion are to get three months' pay in lieu Mr. Whitehead, in his speech, charged sented by the National Association of of notice, and also will get double the network news operations with bias and Broadcast Employes and Technicians. contractual severance pay. Those eligible said local stations should assume greater The details, as reported unofficially last for and voluntarily taking early retire- responsibility for the network program- week, were generally regarded as repre- ment are to get three months' pay in lieu ing they air. However, the bill which senting a CBS gain -an interpretation of notice; severance pay, continued cover- would extend license periods to five years that was also supported by open opposi- age under CBS noncontributory life -in- from three, does not tie that kind of tion to the pact by some union figures in surance plan to age 65, continued cover- responsibility to license renewal. New York. Apparently responding to age under the comprehensive medical such criticism, New York members voted insurance plan at their expense to age 364 to 206 to reject the agreement, but 65 and participation in improvements in members in six other cities turned the the CBS pension plan's early- retirement Moves in new Congress nationwide outcome in favor of accept- feature if approved by the CBS board. ance by 561 to 509. CBS also was said to have won the for newsmen's privilege On the issue of jurisdiction over right to let executives record programs graphic display devices, such as those off the air in their offices and to play Schweiker introduces promised bill used to project election returns, news them back in their own or other execu- and ANPA submits draft legislation bulletins and the like, the union was said tives' offices, and to play back other pro- to have granted limited exceptions to its gram material -provided it was recorded The American Newspaper Publishers jurisdiction to permit their use by non- or dubbed by a technician -for purposes Association last week submitted to Con- technical people having special skills in of legal review or for news -policy or congress its recommendations for newsmen's - such areas. For its part, CBS agreed that tent review but not for editing. Playback privilege legislation. And, in another de- such nontechnical personnel will be the by nonunion personnel for news -policy velopment, Senator Richard Schweiker same type of people who were employed or content review is to be limited to the (R -Pa.) introduced a bill to protect in the past to create similar effects by four most senior news executives at CBS journalists' confidential sources and in- nonelectronic means. News in New York, the ranking news formation from government subpoena. In the case of devices used to project executive at each domestic news bureau The ANPA proposal would provide freehand displays, such as the moving and the two highest news executives at newsmen with an unqualified privilege lines on weather maps, on -air personnel each CBS -owned TV station. Moreover, from subpoena and would apply to any and others with unusual expertise will be such material may be played back in its state or federal investigation or proceed- permitted to perform the operation. CBS entirety only once. ing. The draft bill, sent last Wednesday agreed, however, to use its best efforts to In the area of TV journalism, CBS ap- (Jan. 3) to all members of Congress - provide opportunities for technicians to parently won some additional flexibility including Senator Sam Ervin Jr. (D- improve their skills in the use of such in granting meal periods for technicians N.C.) and Robert W. Kastenmeier (D- devices and to continue to use tech- on news assignments by agreeing to a Wis.), who head subcommittees charged nicians to install, maintain and repair new schedule of penalties for shortened, with newsmen's privilege legislation - these devices. delayed or missed meals. This had been was the result of ANPA's legal studies In the electronic editing of video tape, called a key issue. and consultations with a number of print the union reportedly won basic jurisdic- The agreement was also said to call for and broadcast organizations. tion with assurance that a technician retaining the special film- editor category The Schweiker bill, introduced last would always be assigned to the system (including freelance film editors, whom Thursday (Jan. 4), applies only to fed- when it is operating, but CBS won the the union had wanted to eliminate); re- eral proceedings. It provides absolute right to let the director operate the edit- ducing the minimum number of tech- protection for newsmen's information and ing pen on entertainment programs pro- nicians required to be employed in film sources before grand juries, agencies or duced by outside packagers in CBS facili- editing and cutting in New York from departments and Congress, and affords ties or produced outside for broadcast on 41 to 31; a giving up by CBS of its qualified protection before federal courts. CBS. On programs not produced at CBS limited right to subcontract film editing The qualified protection would apply in facilities or for initial broadcast on CBS, in the third year of the contract and the criminal court cases only if the person the producer is free to decide who oper- granting of jurisdiction to IBEW when seeking the information could show that ates the editing pen. staff technicians are used in news gather- (1) the information probably relates to On automation, a key issue was said ing in the continental U.S. (except a specific law violation; (2) the infor- to involve jurisdiction over preparation Alaska). mation cannot be obtained elsewhere, and entry of instructions to computers In radio journalism, most of the old and (3) there is "a compelling and over- that perform functions formerly per- restrictions on the radio reporters' free- riding interest in the information." formed manually by technicians. The dom to cover news stories with audio

Broadcasting Jan 8 1973 34 recorders were reportedly removed. ough and accurate in all significant re- Union gains under the new pact were spects." Florence, the board found, has said to include a 51/2 % increase in the a realistic potential for further UHF de- base wage each year, compounded; two velopment (it has two available UHF additional holidays (Independence Day channels), and is especially prime for a to be added in the first year, Washing- new UHF facility since significant por- ton's Birthday in the third), making a tions of the market currently do not total of 10; full salary for 52 weeks if have access to an ABC -affiliated station. injured on the job; CBS -paid extended One of the four Charleston stations - disability insurance; eligibility for par - WUSN -is an ABC affiliate. ticipation in the CBS investment program in the second year of the contract; a new accrual formula on sabbatical vacations to apply to terminations; increased pay- Western Union ments for long shifts; longer notification of changes in days off and new restric- is first to win tions on work after driving technical green light vehicles on long hauls. Those smiles are for real. FCC Chairman When the union vote approving the for domsat Dean Burch (I) is handing Earl D. Hilburn, agreement was announced Dec. 28, CBS president of Western Union Telegraph Co., Vice Chairman Frank Stanton hailed the FCC gives nod ,_nd company the first FCC authorization for building and pact as one that "provides a fair solution hopes to have service ready operating a domestic satellite communica- of the issues and makes possible a re- in summer of 1974 tions system to serve all 50 U.S. states turn to the good relationship which CBS and Puerto Rico. The grant was made Jan. and the union have had for many years." The FCC issued its first domestic- satellite 4, and Mr. Hilburn said Western Union will That "good relationship" appeared grant last Thursday (Jan. 4) -to Western launch its first bird in April next year. severely strained at times during the Union Telegraph Co., the first applicant strike, marked by what CBS officials for the new service. There are six other tive charges would be for TV network called "barbarous" violence against their applications still pending. can- service. Another Western Union official, people on one occasion and forcing Western Union President Earl D. Hil- however, noted cellation of CBS plans to cover some that other domsat ap- burn said after the grant was announced plicants had made bids of about $40 mil- pro football games. Union officials denied that the first "Westar" bird will be either violence threats, lion annually. This compares to the $60 knowledge of or launched in April next year and a second million the networks are but CBS later reported that "charges" estimated to in June of 1974. The complete system of now pay AT &T for terrestrial service. were being filed against defendants it did two satellites, capable of covering all 50 identify. The disposition of This figure may, however, be reduced not publicly states and Puerto Rico, will be operation- considerably approves those charges remained unclear last week. if the FCC new al by the summer of 1974, he said. AT &T program- tariffs The settlement also came while the service that call for Each satellite has 12 transponders a sharp reduction for permanent users American Federation of Television and (transmitting - receiving devices), with was and a corresponding increase for oc- Radio Artists awaiting a hearing later each transponder capable of providing casional users. this month on its appeal of an injunction either one TV channel, 1,200 one -way or Mr. Hilburn observed that he did not it from ordering its CBS members barring 600 two -way voice circuits; 20 to 60 think the broadcast networks are going to honor the IBEW picket lines. teletypewriter circuits, one 50 megabit - to abandon AT &T immediately. He said IBEW agreement is retroactive to The per- second data channel. he thought the TV networks might lease Oct. 1, 1972, and extends to Sept. 30, Mr. Hilburn said Western Union alone channel to test the satellite service 1975. The strike started Nov. 3, 1972, ready has one customer. This is General for comparison, both economic and tech- and was strongly supported in New York Electric, which is leasing one transponder nical, with the present AT &T service. by the NABET locals that represent com- for company -wide internal communica- Western is planning to technicians at NBC and ABC. Union spend parable tions, using its own earth stations. He $70 million to build the domsat system. issues that dogged the CBS- Many of the said two other major corporations are It anticipates a yearly presumably will be return of 18% IBEW negotiations considering signing similar leases. ($12 million) on this investment. raised in the other networks' bargaining Western Union has talked to the TV Under the FCC authorization, Western is to in with NABET, which set start networks, Mr. will put two in syn- early March. Their current contracts ex- Hilburn said, and has Union up satellites made proposals in answer to requirements chronous orbit, with a third as reserve. pire March 31. specified by the joint network task force. These are already being built by Hughes He declined to indicate what the prospec- Aircraft Co., and have a projected life of Charleston VHF's are told to stay put THE LEADING CONTEMPORARY A request by the four VHF television stations in Charleston, S.C., to relocate their transmitting facilities on a common CAN GROSS $2.50 tower outside the city has been denied . .. per person in its metro area annually. (That's by the FCC's Review Board on the grounds that the resulting expanded serv- $1,500,000 in a metro of 600,000). We specialize ice would pose a threat to UHF develop- in helping rock stations achieve this level through ment in the neighboring Florence, S.C., market. more than 60 services - sales training, audience The board's order, issued last week, promotion, finding jocks, selling major accounts. affirms an April 1971 initial decision Í, create the dollars by Administrative Law Judge James F. Stations like us because we, `., :'; personally Tierney. The four applicants, wusN(Tv), to pay for our services. WCSC -TV, wcIv(Tv) and noncommercial wrrv(Tv), had all taken exception to that decision. YOUNG ADULT I MARKETING INC. (The review board, however, found 19525 VENTURA BLVD. TARZANA, CALIF. (213) 681 -7017 that Judge Tierney's findings were "thor-

Broadcasting Jan 8 1973 35 subsequently and at the present time these are the six remaining: Hughes Air- craft and GTE Service Corp.; Western Tele- Communications Inc.; RCA Global Communications Inc. and RCA Alaska Communications Inc.; Communications Satellite Corp.-AT&T, Space Communi- cations Corp. (Comsat, MCI Communi- cations and Lockheed Aircraft Corp.), and American Satellite Corp. (Fairchild Industries and Western Union Interna- tional).

Technical Briefs

Tall one for KRNT -TV. Cowles Corn - munications and RCA Communications Systems Division have contracted for new 2,000 -foot tower, antenna and transmission lines for KRNT -TV Des Moines, New home. Gates executives smile, as well they might, as the new TV line is estab- Iowa. Tower will be about 15 miles lished at their Quincy, Ill., headquarters following Gates's acquisition last summer north of Des Moines at Alleman, Iowa, of the General Electric television broadcast- equipment line in a $5.5- million deal. and when erected by early fall, it will be Shown above watching the test checkout of a TE -201 live color camera are (I to r): almost 1,300 feet taller than Cowles sta- Robert E. Lauterbach, TV national sales manager; Curtis I. Kring, TV sales manager, tion's existing tower. and Barclay W. Craigie, production test engineer. The TV line is housed in a new Zenith color -TV power system. Zenith 55,000- square -foot facility that the firm put up for the expanded production. Gates Radio, Chicago, says it's using magnetic already was making its own TV color transmitter in addition to its established full power regulation in its color -TV sets per- line of radio broadcast equipment. mitting bright, sharp color pictures even during electric power brown -outs. Called seven years. will be launched at ices." He They said additional revenues are "Power Sentry" the system of magnetic Cape Kennedy by the National Aeronau- expected to be generated through lease of voltage- regulation is said to reduce TV- tics and Space Administration at an esti- the domsat facilities to TV networks, set service calls, stabilize receiver per- mated each. $8 million cable -TV systems, large industrial firms, formance and extend life of compo- Western set's Union also plans to build government organizations and to other nents and picture tube over previous seven earth stations in or near New communications common carriers. Zenith sets. Low -line voltage can often York, Chicago, Atlanta, Dallas, Los An- Mr. Hilburn declined to announce cause pictures to shrink, distort, roll or geles, Portland, Ore., and Honolulu. The charges at this time, although he noted lose color and brightness, all avoided with last two still pend FCC approval. The that the Canadians are quoting $2.5 mil- use of new system, Zenith said. earth stations will use 54 -foot dish an- lion per transponder yearly on their Anik tennas. satellite that was launched last year. "I'm interconnection between the earth sta- sure we'll he able to do better," he com- Cablecasting tions and customers will be offered in mented. He declined to confirm that various forms, Mr. Hilburn said: door -to- Western Union had quoted a $750,000 door by Western Union, through ter- yearly charge per transponder, saying A campaign restrial lines of its own or other carriers, that the company would he filing its and by the customer's own microwave tariffs with the FCC within a few months. facilities. He also said he doubted that there would for arbitration Western Union already has over 8,000 he enough business for all the systems miles of intercity terrestrial microwave that are proposed. network, he said, adding that it also The Western Union grant was made on copyright leases about 20% of these facilities from by a unanimous FCC, although two com- Valenti sees no more chance AT &T. missioners, Nicholas Johnson and Char- of compromise with cable interests, "Our satellite system." Mr. Hilburn lotte Reid, only concurred in the result. vows direct appeal for legislation said, "will provide economical long -dis- The domestic satellite movement of- tance transmission and a substantial part ficially began in 1970 when the FCC in- Copyright owners greeted the convening of the initial capacity is already needed vited applications. Western Union filed of a new Congress last week with the an- for otrr present revenue -producing serv- immediately. Others filed applications nouncement that they have abandoned hope of reaching agreement on copyright * THIS IS, AMERICA'S FINEST FLAG KIT legislation with the cable -television industry and are prepared to take their case directly to the Hill. But the signs mostly pointed against the success of their mis- JO' 3fil sion there. Alemw 's5" The copyright owners want a copyright 1972 Kit contains Thor bunting flag, 6' sectional chrome finish pole, eagle ornament, lanyard. all hardware PLUS Bonus Lapel Pin and Window Decal bill providing for the establishment of an From ATLAS, the largest manufacturer arbitration tribunal that would set and periodically review the copyright fees of 3' x 5' sewed -stripe American Flags! CATV systems would pay for copyright- It makes You your community's FLAG HEADQUARTERS. ed material they transmit in accordance with FCC rules. Offer the quality -made Flaq Kit with Write, Wire -Or promotional power proved by hun- PHONE QUANTITY ORDERS COLLECT Jack Valenti, president of the Motion dreds of stations across the coun- Picture Association of America, called try. You'll find it a patriotic pleasure (618) 439 -2600 to present and promote. in reporters last week to express the copy- Gets RESPONSE all year 'round! ATLAS FLAG CORP. right owners' position that both sides are Lowest prices. Immediate delivery. BENTON, ILL. 62812 bound by the consensus agreement they, * Buy direct and save! along with broadcast representatives, reached in November 1971, to work for

Broadcasting Jan 8 1973 36 10TH ANNUAL NAIPE TELEVISION PROGRAM CONFERENCE

FEBRUARY 13 - 16, 1973 ROYAL SONESTA HOTEL

REGISTRATION FORM 1973 NATPE PROGRAM CONFERENCE

Name

Station or Firm

Address

City State

Advance Registration: Member $70; Non- member $85 (Registration at conference: Member $75; Non- member $90) Check enclosed Send membership application NATIONAL ASSOCIATION OF TELEVISION PROGRAM EXECUTIVES P. O. Box 5272, Lancaster, Pa. 17601 Phone (717) 569 -0181

CONTACT ROYAL SONESTA HOTEL, NEW ORLEANS, FOR ROOM RESERVATIONS legislation providing for compulsory ar- that Senator McClellan and his counter- bitration. part in the House, Representative Robert The agreement, which paved the way W. Kastenmeier (D- Wis.), chairman of for the commission's adoption of new the House Subcommittee on Patents, CATV rules, provided, among other Trademarks and Copyrights, are familiar things, for copyright legislation. It said with the agreement. that if the parties could not agree on a However, Senator McClellan, who is fee schedule in time for inclusion in a the key man -Representative Kasten - new copyright statute, "the legislation meier is deferring to the Senate on initial would simply provide for compulsory ar- work on the bill-is said to feel as his bitration ..." subcommittee did in 1969 -that Congress And Mr. Valenti made it clear the should set the initial copyright fees. copyright owners felt that, after 13 meet- A subcommittee source said that the ings stretching back over the past year senator plans to reintroduce, intact, the and consuming some 60 hours, they and 1969 bill later this month. It would even representatives of the National Cable contain the provisions that set regulatory Television Association are unable to policy for the FCC to follow. However, reach agreement. He also noted that the the source said that the rules the FCC NCTA board of directors in December adopted in 1972 were "compatible" with Mr. Valenti rejected the copyright owners' proposal those provisions and that they would for compulsory arbitration and instead this one issue and come up with a sub- eventually be dropped from the bill. He promised a counterproposal that would stantive solution." said they were to be incorporated in the include another suggested fee schedule Under the McClellan proposal, com- reintroduced bill only "as a matter of (BROADCASTING, Dec. 18. 1972). The pulsory arbitration would come into play tactics." NAB is hacking the copyright owners' after three years, and a panel would re- Senator McClellan was said never to position and worked with the owners' view and if necessary revise the fees have felt bound by the consensus agree- representatives in drafting a bill provid- every five years. Copyright owners are ment. He reportedly told its two archi- ing for an arbitration tribunal. in accord with the idea of periodic re- tects, Mr. Whitehead and Chairman Participating with Mr. Nizer in the view. But, Mr. Valenti said, they feel the Burch, that certain provisions, including discussion were David H. Horowitz, vice initial schedule is crucial; it would pro - the one relating to the fee schedule, "were president and general counsel of Colum- vide the base from which future sched- contrary" to the views of the subcommit- bia Pictures Industries Inc., who heads ules were formed. tee. "He is not about to go for arbitra- the copyright owners negotiating com- Mr. Valenti said that the copyright tion," the source said. mittee: Gerald Phillips. counsel for the owners contend that all parties should That appears to be the message the owners, and Lee D. Hochstetter of the "live up to the consensus agreement and NCTA board of directors has been given. MPAA. go to Congress and say that an inde- David Foster, NCTA president, said last A copyright bill that Senator John Mc- pendent tribunal should be in the bill, week that the hoard feels "its obligation Clellan (D- Ark.), chairman of the Sen- with no fixed fee schedule." is to work for early passage of a copy- ate Subcommittee on Patents, Trade- The copyright owners contend that right bill, and that any bill differing from marks and Copyrights. introduced in their support of the consensus agreement the McClellan bill will not pass ... We 1969 continues to serve as the starting was given with the understanding that it feel the Senate subcommittee is corn - point for all discussions on copyright would include provision for copyright mitted to the idea of a fee schedule right matters, however. It would provide a fee payment. And the architects of the agree- from the beginning" -that is, with no schedule -fees would range from 1% on ment, Clay T. Whitehead, director of the time out for an arbitration tribunal to revenues up to $40,000 to 5% of receipts Office of Telecommunications Policy, and do its work. over $160.000, on a quarterly basis. The FCC Chairman Dean Burch, have main- "So we don't feel we're violating the bill would also impose a fee of 1 %n of tained that agreement on copyright legis- spirit or the letter of the compromise revenues for each distant signal carried. lation was critical to the over -all CATV agreement," Mr. Foster said. Mr. Valenti, without commenting spe- policy created by the rules, and they have Under the proposed legislation drafted cifically on the fairness of that schedule. expressed increasing impatience with the by the copyright owners, they would said, "We don't want fees in a hill be- parties' failure to reach an agreement on forgo any royalty payments for a con- cause they were formulated without any legislation. siderable time in return for arbitration. hearings of any kind. We also feel this is Mr. Valenti, asserting that the time for Although the new CATV rules became so complex that a congressional commit- negotiation has run out -that Congress is effective March 31, 1972, copyright tee cannot do it. We think a tribunal about to take over -said that Senator owners have yet to receive any royalty would be the fairest way of handling McClellan "is a fair man, a just man," payments. And the bill provides that they matters of this sort. The group would and that the copyright owners "hope to would receive none until 12 months after have expert status and would focus on make it clear" how they feel. He said the measure is enacted or on the date the arbitration tribunal renders its decision, whichever occurs sooner. 91 @lnlniiini niunII1nIIGtlfniiinii1ni In11111111nÌlÍniiin111noini lnlllntllnlllMlllnlllpllln1116111niiinnInur The tribunal would be constituted within 60 days of the proposed bill's en- The Soul Music Story ' actment, and legislative review of its de- What is soul music? Here is what Ray Charles says about it. "I think that cisions would be authorized. Soul for me is everything that is really and truly natural without any put on or without any glamour to it. It's just when you are very earthy and you 5 can communicate that to your people:' 5 AMST seeks a halt Programming Aids and Services Inc., Los Angeles, is syndicating radio 5 FCC is asked to hold up certificates series on history of rhythm and blues, The Soul Music Story. Series, proof compliance for distant signals duced and created by Roger Christian, runs 39 hours. It's being made = pending enactment of copyright law available on one -station -to-market basis with fees ranging from $10 to P $60 per hour, depending upon market size. Series is currently being car- 5 vied on all of American Armed Forces radio stations. For complete details The Association of Maximum Service and demo please contact: Telecasters has urged the FCC to stop (213) 874-54 11 I processing cable -television applications I PROGRAMMING AIDS AND SERVICES, INC. 4. for authority to carry distant signals I 3620 Barham Blvd., Los Angeles, Calif. 90068 Suite V103 pass until the impasse over copyright legis- I- _ lation is resolved. f, AMST offered the suggestion in corn-

nroadcastiny Jan 8197:, 38 menting on a petition of a cable -television televised events of any kind. "If this type NCTA staff to hit road. The Na- system for a rulemaking proceeding aimed of pay television grows, it is inevitable at speeding up commission processing tional Cable Television Association, that many sporting events will be avail- of cable -television systems' applications taking a leaf from the National Asso- able only to cable subscribers who can for certificates of compliance. ciation of Broadcasters, has sched- afford an additional fee, rather than see- AMST not only held that there was uled a series of mini -conferences to ing or hearing the games by free com- no need for such a rulemaking--it said improve relations between small CATV operators, whether or not mercial TV and radio." the commission was moving at a reason- their suit on the NCTA members, and the NCTA staff. The broadcasters base ably fast clip-but it went on to note MBA offi- First meeting will be held Jan. 16 Jefferson City ordinance that, that the commission's decision to adopt cials prohibits the firm from in Martinsburg, W. Va. Others: Jan. said, CATV "permissive distant-signal rules" was pred- engaging in any program where an addi- 22, Lexington, Ky., and Jan. 29, icated in part on the assumption that the tional fee is charged based on the view- question of copyright liability would be Nashville. For the last several years, NAB officials have held mini- confer- ing time of a particular program. speedily resolved. of cable The involved ences with members in various cities. Dan Healey, manager the failure of the parties - system, agreed that the franchise ordi- broadcasters, cable- system operators and nance does prohibit per -program charges copyright owners-to reach an agree- but claimed ment copyright legislation, AMST ton two weeks later held that the Fed- that FCC regulations per- on mitting pay TV supersede local ordi- said, is largely the fault of the cable eral Power Commission lacked authority industry. have to impose annual fees, NCTA noted. nances. He noted that the home games It said cable operators of the Blues never have been carried on failed to live up to the letter and spirit Accordingly, it said the apparent conflict of the consensus agreement which the between the decisions of the two lower broadcast TV and that the CATV move does not breach the parties reached in November 1971 and courts should be reviewed by the Supreme FCC's antisiphoning which paved the way for commission Court. rules. The Blues away games, he stressed, carried KPLR -TV adoption of the CATV rules (see story The National Association of Broad- are by (ch. 11) St. Louis page 38). casters, which had also appealed the com- and, of course, are carried on the CATV Accordingly, AMST said, it would be mission's fee schedule, is not carrying its system. The home games, as is custom- inappropriate for the commission to adopt fight to the Supreme Court. NAB of- ary, are blacked out in the St. Louis a proposal to expedite authorization of ficials believe the broadcasters' only hope area. Jefferson City is over 100 air miles CATV distant -signal operations. "To the for relief would be through legislation. from St. Louis. The games are brought contrary, the commission should termi- in over the cable firm's own CARS nate, at least temporarily, processing of microwave relay system. The pay -TV applications involving distant -signal re- MBA seeks ban on programs are carried on an off -channel quests until the copyright situation is section of the system, with subscribers clarified." using a converter on top of their TV sets extra cable fees to tune to the games. The charge is $2.50 It sues Jefferson City CATV, which per game for the series plus a $3 installa- claims it's legal to levy additional tion charge and a $20 refundable deposit NCTA asks high court charge for hockey team's home games for the converter. to review FCC fees James Ragan, vice president of parent A cable TV system in Jefferson City, Athena Communications Corp., said that 'Value -to- recipient' yardstick cited; Mo., that began showing the St. Louis subscriber reaction to the program was association also claims conflict Blues hockey team home games on a "good," although he admitted purchasers with later ruling on FPC charges pay -TV basis Dec. 20 has been sued by of the first offering were "minimal." But, the Missouri Broadcasters Association, he added, this was expected, since -and The National Cable Television Associa- whose membership includes 141 TV and this he stressed repeatedly -the project is tion has taken its fight against the FCC radio stations in the state. a test. He said the Jefferson City cable fee schedule to the U.S. Supreme Court. The suit, filed Dec. 28, 1972, in the system was spending less than $25,000 NCTA last week asked the high court circuit court of Cole county, asks for an on the games, none of it going to the to review a lower court's July 1972 de- injunction to prohibit International Tele- Blues at present. cision that upheld the legality of the meter Corp. from imposing an extra The International Telemeter system in fees the commission imposes on all of charge for the games. The Jefferson City Jefferson City began operating in 1970. the industries it regulates in an effort to CATV system has contracted for all 12 it has about 7,400 subscribers- equiva- recover all of its operating expenses home games of the Blues. lent, Mr. Healey said, to 83% saturation (BROADCASTING, July 31, 1972). Donald Moeller, MBA president, said of homes there. Athena Communica- NCTA, in its brief, urged the Supreme the suit was initiated to halt any addi- tions is a public company largely owned Court to consider whether the commis- tional charge to cable subscribers for by Gulf & Western Industries Inc. sion's fee schedule confers "value to the recipient," as required by the statute au- thorizing agencies to charge fees. The cable association is also seeking review of the question of whether the commission may recover the full cost NOTICE of cable -television regulation when the fees are unrelated to specific services NOTICE IS HEREBY GIVEN that the City of Fort Atkinson, Wisconsin, will accept appli- performed by the commission. cations for the construction, maintenance and operation of a cable television franchise NCTA, which does not dispute the system within the City of Fort Atkinson for the period of time specified in the Enabling commission's authority to impose fees for Ordinance of said City. All applications must comply with the minimum standards set forth filing applications, focuses in its brief on in the Cable Television Enabling Ordinance of the City of Fort Atkinson. All applications for the annual fee charged cable systems - a cable television franchise must contain the information set forth in the criteria for appli- 30 cents per subscriber (40 cents, under cations on file with the City Clerk of the City of Fort Atkinson. Copies of criteria for applications will be furnished to applicants upon request at the City Hall of the City of Fort a proposed schedule issued last month). Atkinson. All applicants must submit a non. refundable fee of $250.00 with their franchise NCTA says there is a fatal lack of rela- applications. All applications for a cable television franchise must be submitted to the City tionship between services rendered and Clerk of the City of Fort Atkinson, Wisconsin on or before the 15th day of February, 1973 at the annual assessment. 2:00 P.M. The City Council of the City of Fort Atkinson reserves the right to reject any and The initial court decision upholding all applications received. the commission was issued by the U.S. E. J. Garthwait, City Clerk Court of Appeals for the Fifth Circuit. However, the appeals court in Washing-

Broadcasting Jan 8 1973 39 When CBS first purchased an interest Increased dividends. MCA Inc., North Finance in the Yankees the club had won its 29th Hollywood, which previously paid quar- pennant (in 1964), but since that time terly dividends of 15 cents, has declared CBS to the team has failed to regain its standing increased quarterly dividend of 16 cents decides sell as an American League pennant winner. per share on common stock outstanding, the New York Yankees In addition to Mr. Burke, J. A. W. payable Jan. 11 to stockholders of record Iglehart. who is director of both CBS and Dec. 27. Company says increased divi- Baseball club's chief executive of the Yankees, will continue to have an dend approximates maximum it is able and others are paying $10 million association with the club. to pay under dividend guidelines of Eco- nomic Stabilization Act of 1970. CBS said last week that its decision to sell the New York Yankees was based on Financial Briefs More time. Visual Electronics Corp., the conclusion that baseball ownership New York, has extended its offer to buy "no longer fits into [CBS's] future busi- Trading up. Securities and Exchange its subordinated income debentures for ness planning." Commission has reported that Leonard $175 per $1,000 face amount debentures CBS announced that it has agree- H. Goldenson, ABC chairman, sold an until Jan. 26. Visual has offered to pur- ment in principle to sell 27,800 ABC common during No- the team for shares chase all of these debentures by Dec. 29, $10 million to a group vember 1972, reducing his holdings to of businessmen 1973 (BROADCASTING, Dec. 18, 1972). and sportsmen headed by Michael Burke, 103,137 shares. Also, C. Wrede Peters - chairman meyer, executive vice and president of the Yankees, president of Dun & A. C. Nielsen Co., Chicago, reported who remains as the Bradstreet inc. and head of wholly executive officer, and owned record sales and earnings for current Corinthian Broadcasting by George M. Steinbrenner, Cleveland subsidiary, has quarter and declared 100% stock divi- shipping executive and leader. disposed of 10,500 D &B common shares, civic CBS dend on outstanding shares of class -A said the money leaving him with holdings of 73,793 received for the wholly (nonvoting) common stock, class-B owned subsidiary "substantially shares at end of November. SEC also re- recoups" (voting) common stock and class-C (vot- the ported that D. Tennant Bryan, chairman original investment of $13.2 million ing) special stock, contingent of Media General Inc.. Richmond, Va.. on stock- CBS paid, if consolidated financial results holder adoption of proposed charter during the period of its are communications firm, sold 90,000 class -A ownership amendments at annual meeting Feb. 12. taken into account. shares of that firm's common stock, leav- CBS also said that For three months ended Nov. 30, 1972: the purchase price was "well in excess of ing him 267,460 such shares. Mr. Bryan 1972 1971 the value carried on the CBS books." also disposed of 30,000 shares of Media Earned per share S 0.45 S 0.39 The Yankees came tinder CBS control General class A securities held indirectly. Revenues 34,852.288 29,504,657 in 1964 when for $11.2 million CBS reducing his indirect holdings to 53,433 Net income 1.910,403 2,042,573 bought 80% of the franchise, rights to class -A shares. talent in five minor -league affiliates. TV Anyone for CBS? CBS Inc. has acquired San Juan Racing Association Inc., San and radio contracts, concessions at Yan- World Tennis magazine and placed it Juan, P.R., despite decreases in revenues kee Stadium and a lease on the stadium. under CBS Publications Division. CBS said and income for first -half of fiscal year, Over the following two years CBS pur- it bought consumer publication, described reported jump in broadcasting division chased the remaining 20% for another as "leader" in its field, for undisclosed earnings from loss of three cents per $2 million. cash sum. share to gain of four cents per share. Company owns El Commandante race track in San Juan, and six radio stations in U.S. For six months ended Oct. 31: 1972 1971 Earned per share S 0.56 5 0.39 Revenues 8,408,469 10,186.495 New Cable Television Franchises Net income 2,910,403 2,042.573 Kansas State Network Inc., Wichita, Require New Money Kan., reported 17% gain in income and 9% gain in revenues for three months These funds are available today through the help of ended Nov. 30: Communications 1972 1971 Advisors, Inc. Earned per share S 0.19 S 0.17 Revenues 2,209.699 2,019,532 CAI has helped over 40 systems with their funding this past year. Net income 322.370 275.787 Money has been raised by CAI for their clients for: Lewron Television Inc., New York, rebuilding new plant ported 1972 fiscal six -months' turnaround from net loss to net gain in income. rebuilding Lewron provides facilities, services and expanding personnel to both commercial -TV and LI modernization cable -TV industries and leases mobile and studio equipment to program and Insurance commercial producers who use video companies and banks have requested us to bring tape. Lewron also syndicates video -tape them good CATV loans. Can you use some of this money? If so, programs and commercials. For six call - months ended Sept. 30: 1972 1971 COMMUNICATIONS Earned per share S 0.13 $ (0.09) ADVISORS, INC. Revenues 1.255,006 1,068,200 Net income 73,245 (46,424)

Jim Ackerman, President Filmways Inc., Los Angeles, reported 'in- 1800 North Meridian Street creased net income on decreased gross Indianapolis, Indiana 46202 revenues for three months ended Nov. (AC 317) 923 -2353 30, 1972: 1972 1971 Earned per share S 0.09 S 0.02 Revenues 12,901,000 14,251.000 Net income 216,000 92,000 Shares outstanding 1,846,000 1,832,000

Broadcasting Jan 8 1973 40 Year starts right. Prices rose on BROAD - reached a new 1972 -73 high for the fourth Among the losers were WHDH Corp., CASTING's stock index this week, recov- consecutive week. In electronics (20 up, down 21/2 to 151/2, and Teletronics Inter- ering from last week's end -of- the -year de- two down), General Electric rose 6, to national, down VA to 101/4. American Tele- cline. Across the board, 94 stocks were 743/e, and Technical Operations Inc. was vision and Communications and Cox Cable up, 31 down and nine the same. up 13/4 to 121/4. Communications are down from their prices By category, programing and electronics Other individual gainers: Post Corp., up of two weeks ago, coincident with the registered the greatest percentage of gains. 23/4 to 17; A. C. Neilsen, up 93/4 to 711/2: announcement of the Justice Department's In programing (12 up, one down, one the Marvin Josephson Associates, up 31/8 to action to block their proposed merger same), Twentieth Century Fox was up 23/8 18; Media General Inc., up 43ií1 to 391/e; (BROADCASTING, Jan. 1). The drop in to 123/8 and Wrather Corp., up 31/2 to 117/2. General Tire & Rubber, up 27/2 to 26%, Multimedia's price reflects the three -for- Walt Disney Productions, up 171/8 to 243%, and Starr Broadcasting, up 22/2 to 241/2. two stock split effected Jan. 2.

Broadcasting Stock Index Weekly market summary of 139 stocks allied with broadcasting

Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972-73 out zation symbol Exch. Jan. 3 Dec. 21 in week in week High Low (000) (000) Broadcasting

ABC ABC 79 1/4 73 3/4 + 5 1/2 + 7.45 81 1/2 51 1/4 8,418 667,126

ASI COMMUNICATIONS ASIC 1 .00 5 1 1,815 1,815 CAPITAL CITIES CCB 61 5/8 57 3/4 + 3 7/8 * 6.70 64 1/4 48 6.496 400,316 CBS CBS 51 7/8 50 1/8 + 1 3/4 + 3.49 63 45 1/2 28,096 1,457.480 COX COX 36 3/4 33 1/8 + 3 5/8 + 10.94 51 32 5/8 5,838 214,546 FEDERATED MEDIA 2 3/4 2 3/4 .00 4 1/8 2 820 2,255 GROSS TELECASTING GGG 16 3/8 15 7/8 + 1/2 + 3.14 23 7/8 12 1/4 800 13,100 LIN LINB 12 11 7/8 + 1/8 + 1.05 22 3/8 10 3/4 2,341 28.092 MOONEY MOON 9 1/8 9 1/4 - 1/8 - 1.35 11 5/8 4 250 2,281 PACIFIC E SOUTHERN PSOU 8 3/4 8 1/2 + 1/4 + 2.94 18 1/4 6 1/2 2,010 17,587 RAHALL COMMUNICATIONS RAHL 11 3/4 12 3/4 - 1 - 7.84 29 8 1,037 12,184 SCRIPPS -HOWARD* SCRP 20 1/2 20 3/4 - 1/4 - 1.20 27 18 2,589 53.074 STARR* SBG 24 1/8 21 1/2 + 2 5/8 * 12.20 30 1/2 15 1/2 1,042 25,138 STORER SBK 43 40 3/8 + 2 5/8 + 6.50 49 3/8 31 4.392 188,856 TAFT TFB 57 7/8 56 + 1 7/8 + 3.34 59 1/4 41 3/4 4.064 235,204

Broadcasting with Other major Interests TOTAL 70,008 3.319.054

ADAMS- RUSSELL AAR A 5 1/8 5 1/4 - 1/8 - 2.38 8 3/4 4 1/2 1,250 6,406 AVCO AV N 15 7/8 15 + 7/B * 5.83 20 7/8 13 7/8 11,497 182,514 BARTELL MEDIA BMC A 3 1/8 2 7/8 * 1/4 + 8.69 7 1/8 2 1/2 2.257 7,053 CHRIS -CRAFT CCN N 6 1/2 6 1/4 + 1/4 + 4.00 8 3/4 4 5/8 4,007 26,045 COMBINED COMMUNICATIONS CCA A 42 39 1/2 2 1/2 + 6.32 44 3/8 28 1/2 3,405 143.010 CDWLES COMMUNICATIONS CWL N 9 3/8 8 3/4 + 5/8 + 7.14 13 1/8 8 5/8 3,969 37,209 DUN E BRADSTREET DNB N 77 1/2 74 1/4 + 3 1/4 4.37 81 3/8 63 12.998 1.007,345 FAIRCHILD INDUSTRIES INC. FEN N 10 1/8 9 3/4 3/8 * 3.84 14 1/4 9 4,562 46,190 FUQUA FOA N 20 18 5/8 + 1 3/8 + 7.38 27 7/8 16 3/8 9,587 191,740 GABLE INDUSTRIES GBI N 23 3/4 23 * 3/4 + 3.26 32 1/4 22 3/4 2,551 60,586 GENERAL TIRE E RUBBER GY N 28 5/8 25 3/4 + 2 7/8 * 11.16 32 5/8 24 5/8 20,195 578,081 GLOBETROTTER COMMUNICATION INC GLBTA 0 8 1/8 B 3/8 - 1/4 - 2.98 20 1/2 7 1/2 2,843 23,099 GRAY COMMUNICATIONS 0 12 5/8 12 3/4 - 1/8 - .98 14 6 1/2 475 5,996 HARTE -HANKS NEWSPAPERS INC. HHNK 0 27 1/2 26 1/2 + 1 + 3.77 33 1/4 21 4,321 118,827 1SC INDUSTRIES ISC A 7 1/8 7 1/4 - 1/8 - 1.72 9 1/8 6 1.655 11,791 KAISER INDUSTRIES KI A 6 5/8 6 1/8 + 1/2 + 8.16 9 5/B 5 1/2 26,948 178,530 KANSAS STATE NETWORK KSN 0 5 5/8 5 3/4 - 1/8 - 2.17 7 7/8 5 5/8 1,621 9,118 KINGSTIP INC. KTP A 14 1/8 14 1/2 - 3/8 - 2.58 17 3/4 10 7/8 1,154 16,300 LAMB COMMUNICATIONS* 0 2 5/8 2 3/4 - 1/8 - 4.54 4 7/8 2 475 1.246 LEE ENTERPRISES LNT A 23 5/8 21 3/4 + I 7/8 + 8.62 30 17 1/2 3,472 82,026 LIBERTY CORP. LC N 23 3/8 23 3/8 * 1.63 25 1/2 17 1/2 6,753 157.851 MCGRAW HILL MHP N 16 1/4 16 + 1/4 + 1.56 20 7/8 13 1/4 23,327 379.063 MEDIA GENERAL INC. MEG A 39 1/8 34 3/4 4 3/8 12.58 49 3/8 27 7/8 3,434 134,355 MEREDITH CORP. MOP N 20 18 7/8 1 1/8 5.96 30 3/4 18 2.820 56,400

METROMEDIA MET N 31 5/8 30 3/8 + 1 1/4 + 4.11 39 27 1/4 5,959 188,453 MULTIMEDIA INC. 0 27 3/4 42 - 14 1/4 - 33.92 45 14 2,408 66.822 OUTLET CO. OTU N 17 1/4 16 + 1 1/4 + 7.81 19 3/8 13 1,336 23.046 PACIFIC SOUTHWEST AIRLINES PSA N 21 3/4 19 3/4 + 2 + 10.12 37 1/2 18 1/4 3,771 82,019 POST CORP. POST 0 17 14 1/4 + 2 3/4 * 19.29 30 9 942 16,014 PUBLISHERS BROADCASTING CORP PUBB 0 2 1 7/8 + 1/8 + 6.66 4 7/8 1 5/8 919 1,838 REEVES TELECOM RBT A 2 1/2 2 1/2 .00 4 1/4 2 1/8 2,294 5,735 RIDDER PUBLICATIONS RPI N 25 5/8 25 1/4 3/8 + 1.48 34 1/2 21 7/8 8,327 213,379 ROLLINS ROL N 36 1/2 36 3/8 + 1/8 .34 43 1/4 33 12.146 443.329 RUST CRAFT RUS A 33 1/2 31 1/2 2 6.34 39 3/8 24 2,318 77.653 SAN JUAN RACING SJR N 20 3/4 19 1/2 + 1 1/4 + 6.41 34 3/4 18 3/4 2,153 44,674 SCHERING- PLOUGH SGP N 136 1/2 134 + 2 1/2 + 1.86 140 1/4 82 5/8 25,471 3,476,791 SONDERLING SOB A 14 3/4 14 1/8 + 5/8 + 4.42 30 3/4 11 1,005 14,823 TIMES MIRROR CO. TMC N 24 5/8 24 + 5/8 * 2.60 27 7/8 21 7/8 30,790 758,203 TURNER COMMUNICATIONS* O 5 3/4 5 3/4 .00 7 2 1.328 7,636 WASHINGTON POST CO. WPO A 35 34 5/8 + 3/8 + 1.08 38 23 1/2 4,818 168,630 WHOM CORP.* 0 15 1/2 18 - 2 1/2 - 13.88 30 11 589 9,129 WOMETCO WOM N 18 7/8 17 5/8 + 1 1/4 + 7.09 25 7/8 17 6,001 113,268 TOTAL 9.172.223 Cable 268,151

AMECO ACO 0 3 3 .00 12 3/4 l 1/2 1,200 3,600 AMERICAN ELECTRONIC LABS AELBA 0 3 5/8 3 1/2 + 1/8 + 3.57 9 3/4 3 1,726 6,256 AMERICAN TV E COMMUNICATIONS AMTV 0 39 38 1/4 + 3/4 + 1.96 47 1/4 17 1/4 2,670 104,130 BURNUP E SIMS BSIM 0 29 28 + I * 3.57 29 6 3/4 7,510 217,790 CABLECOM- GENERAL CCG A 8 7/8 8 5/8 + 1/4 + 2.89 18 1/4 7 1/2 2,472 21,939 CABLE FUNDING CORP.* CFUN 0 8 1/8 9 - 7/8 - 9.72 15 1/4 8 1/8 1.233 10,018 CABLE INFORMATION SYSTEMS* 0 2 2 .00 4 3/4 1 3/4 955 1.910 CITIZENS FINANCIAL CORP. CPN A 7 7/8 7 7/8 .00 15 1/4 7 1/2 2.416 19.026

Broadcasting Jan 81973 41 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 -73 out nation symbol Exch. Jan. 3 Dec. 21 in week in week High Low (000) (000)

COLUMBIA CABLE CCAB 0 15 16 - 1 - 6.25 21 3/4 15 900 13,500 COMCAST CORP. 0 5 3/8 6 - 5/8 - 10.41 7 4 1/8 1,280 6,880 COMMUNICATIONS PROPERTIES COMU 0 9 3/8 10 - 5/8 - 6.25 27 3/8 8 3/8 1,917 17,971 COX CABLE COMMUNICATIONS CXC A 31 31 1/8 - 1/8 - .40 41 3/4 23 1/4 3,556 110,236 CYPRESS COMMUNICATIONS* CYPR 0 18 1/4 18 1/2 - 1/4 - 1.35 23 7 2,732 49,859 ENTRON ENT A 3 3/8 3 1/8 1/4 8.00 9 1/4 2 1/2 1,358 4,583 GENERAL INSTRUMENT CORP. GRL N 25 5/8 25 1/4 + 3/8 + 1.48 32 7/8 20 3/4 6,501 166,588 LVO CABLE INC. LVDC 0 11 1/4 11 1/8 1/8 + 1.12 16 1/2 6 3/4 1,466 16,492 SCIENTIFIC -ATLANTA INC. SFA A 15 1/8 14 1/4 + 7/8 + 6.14 15 3/4 8 1/8 914 13.824 STERLING COMMUNICATIONS STER 0 4 1/4 4 1/4 .00 7 3/4 3 1/2 2,162 9.188 TELE- COMMUNICATIONS TCOM 0 19 19 1/2 - 1/2 - 2.56 35 1/4 15 1/2 3,866 73,454 TELEPROMPTER TP A 33 3/8 33 3/8 1.13 44 1/2 28 1/8 16,381 546,715 TIME INC. TL N 62 1/2 59 3/4 + 2 3/4 4.60 64 3/4 44 5/8 7,284 455,250 TOCOM TOCM 0 9 1/2 9 3/8 + 1/8 + 1.33 11 1/4 7 596 5,662 UA CABLEVISION INC. UACV 0 15 .00 24 13 750 11.250 VIACOM VIA N 20 21 3/8 - 1 3/8 - 6.43 28 1/2 15 1/2 3,931 79,620 VIKOA VIK A 8 7/8 8 3/8 * 1/2 + 5.97 19 3/4 8 2.333 20,705

Programing TOTAL 78,109 1,985,446

COLUMBIA PICTURES CPS N 9 1/2 9 1/8 3/8 * 4.10 14 7/8 8 7/8 6,335 60,182 DISNEY DIS N 243 5/8 226 1/2 * 17 1/8 + 7.56 243 5/8 132 3/4 13,918 3,390,772 FILMWAYS FWY A 4 1/4 4 1/8 + 1/8 3.03 8 3 5/8 1,868 7,939 GULF E WESTERN GW N 34 3/4 33 1/2 + 1 1/4 3.73 44 3/4 28 16,387 569,448 MCA MCA N 33 5/8 33 5/8 + 1.89 35 7/8 23 1/8 8,243 277.170 MGM MGM N 23 3/8 23 + 3/8 * 1.63 27 1/2 16 3/4 5,905 138,029

MUSIC MAKERS MUSC 0 1 7/8 1 3/4 1/8 + 7.14 3 3/4 1 1/8 534 1,001 TELE -TAPE PRODUCTIONS* 0 1 3/4 1 5/8 + 1/8 + 7.69 2 7/8 1 2,190 3.832 TELETRONICS INTERNATIONAL* 0 10 1/4 11 1/2 - 1 1/4 - 10.86 18 1/2 6 1/4 724 7,421 TRANSAMERICA TA N 17 3/8 17 1/2 - 1/8 - .71 23 1/2 16 1/4 67,413 1,171,300 20TH CENTURY -FOX TF N 12 3/8 10 * 2 3/8 + 23.75 17 8 5/8 8,562 105.954 WALTER READE ORGANIZATION WALT 0 1 3/8 1 3/8 .00 4 1/8 1 1/4 2,203 3,029 WARNER COMMUNICATIONS INC. WCI N 38 1/4 37 1/2 3/4 2.00 50 1/4 31 1/4 18,883 722.274 WRATHER CORP. WCO A 11 7/8 B 3/4 * 3 1/8 + 35.71 17 7/8 7 1/8 2,164 25,697

Service TOTAL 155,329 6,484,048

JOHN BLAIR BJ 12 1/2 11 1/2 + 1 + 8.69 22 3/8 11 2.606 32,575 COMSAT CO 63 1/4 64 - 3/4 - 1.17 75 3/8 52 10,000 632.500 CREATIVE MANAGEMENT GMA 8 5/8 8 1/8 + 1/2 6.15 15 1/2 7 7/8 975 8,409 DOYLE DANE BERNBACH OOYL 23 1/2 22 1/4 + 1 1/4 + 5.61 34 3/4 21 1/2 1,945 45.707 ELKINS INSTITUTE ELKN .00 16 3/8 1 1/4 1,664 2,080 FOOTE. CONE E BELDING FCB 13 12 1/4 + 3/4 + 6.12 14 10 5/8 2,152 27,976 CLINTON E. FRANK INC.* 10 3/4 12 3/4 - 2 - 15.68 20 10 3/4 720 7,740 GREY ADVERTISING GREY 17 1/4 15 3/4 + 1 1/2 + 9.52 18 1/8 9 1/4 1,200 20,700

INTERPUBLIC GROUP IPG 24 1/4 25 1/2 - 1 1/4 - 4.90 36 1/8 22 3/4 2,130 51.652 MARVIN JOSEPHSON ASSOCS. MRVN 18 14 7/8 + 3 1/8 + 21.00 18 5 7/8 825 14,850 MCCAFFREY C MCCALL. 9 1/4 .00 16 1/2 7 585 5.411 MCI COMMUNICATIONS MCIC 8 3/4 7 3/4 + 1 12.90 12 3/4 6 5/8 11,257 98.498 MOVIELAB MOV 1 7/8 1 3/4 + 1/8 + 7.14 3 1/8 1 3/8 1,407 2,638 MPO VIDEOTRONICS MPO 3 1/2 3 1/2 .00 7 1/8 3 1/2 547 1.914 NEEDHAM, HARPER C STEERS INC.* NDHMA 23 23 1/2 - 1/2 - 2.12 34 1/8 21 1/2 911 20,953 A. C. NIELSEN NIELB 71 1/2 61 3/4 + 9 3/4 + 15.78 71 1/2 37 5/8 5,299 378.878 OGILVY C MATHER OGIL 31 3/4 32 3/4 - 1 - 3.05 48 1/2 16 1,716 54,483 PKL CO.* PKL 2 3/8 .00 9 1/2 3/4 778 1,847 J. WALTER THOMPSON JWT 24 1/2 25 1/8 - 5/8 - 2.48 49 1/4 23 2.694 66,003

UNIVERSAL COMMUNICATIONS INC.* 12 1/4 13 1/4 - 1 - 7.54 17 8 715 8,758 WELLS, RICH, GREENE WRG 20 1/4 20 3/4 - 1/2 - 2.40 27 7/8 16 3/4 1.635 33.108

Electronics TOTAL 51,761 1,516,680

ADMIRAL ADL N 17 3/4 16 3/4 + 1 + 5.97 27 13 5/8 5,813 103,180 AMPEX APX N 6 5/8 6 * 5/8 * 10.41 15 1/8 5 10.875 72.046 CARTRIDGE TELEVISION INC. 0 16 1/2 17 - 1/2 - 2.94 43 1/2 16 1/2 2.083 34,369 CCA ELECTRONICS CCAE 0 3 3 1/8 - 1/8 - 4.00 6 1/4 2 1/4 881 2,643 COLLINS RADIO CRI N 24 1/4 23 1/8 + 1 1/8 4.86 27 1/4 13 1/4 2,968 71,974 COMPUTER EQUIPMENT CEC A 2 1/2 2 1/4 + 1/4 11.11 4 5/B 2 1/8 2,421 6,052 CONRAC CAX N 31 3/4 30 1/2 + 1 1/4 4.09 39 3/B 24 1,261 40,036 GENERAL ELECTRIC GE N 74 3/8 68 3/8 + 6 8.77 74 3/8 58 1/4 182,123 13,545,398 HARRIS -INTERTYPE HI N 46 7/8 45 1/8 1 3/4 3.87 59 44 3/4 6,358 298.031

INTERNATIONAL VIDEO CORP.* 0 14 12 3/4 + 1 1/4 + 9.80 15 12 1/2 400 5,600

MAGNAVOX MAG N 28 1/8 27 1/8 + 1 * 3.68 52 1/4 25 5/8 17,685 497,390 3M MMM N 85 3/8 82 + 3 3/8 + 4.11 87 1/8 74 1/4 112,867 9,636,020 MOTOROLA MOT N 132 127 3/4 4 1/4 + 3.32 134 3/4 80 13,609 1,796,388 OAK INDUSTRIES OEN N 19 7/8 19 1/4 + 5/8 3.24 21 3/4 9 5/8 1.638 32,555

RCA RCA N 37 1/2 35 3/4 + 1 3/4 * 4.89 45 32 1/8 74.432 2,791,200

RSC INDUSTRIES RSC A 2 1/8 1 7/8 1/4 13.33 4 3/8 1 5/8 3.458 7,348 SONY CORP SNE N 62 61 1/4 + 3/4 1.22 62 3/8 21 1/4 53,000 3.286,000 TECHNICAL OPERATIONS, INC. TO A 12 1/4 10 1/2 1 3/4 16.66 17 7/8 9 1,386 16,978 TEKTRONIX TEK N 50 1/2 49 + 1 1/2 + 3.06 65 1/2 32 3/4 8,157 411,928

TELEMATION TIMT 0 4 1/2 3 1/2 1 * 28.57 13 3/4 3 1/2 1,050 4,725 WESTINGHOUSE WX N 45 3/4 43 1/8 + 2 5/8 6.08 54 7/8 38 3/8 88,235 4,036.751 ZENITH ZE N 55 1/8 51 5/8 + 3 1/2 + 6.77 56 5/8 39 3/4 19.040 1,049,580 TOTAL 609,740 37,746,192

GRAND TOTAL 1,233,098 60,223,643

Standard & Poor's Industrial Average 133.62 128.37 + 5.25

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over -the- counter bid orices supplied by Merrill Lynch. M- Midwest Stock Exchange 0-Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner 8 Smith Inc., Washington. 'Closing prices are for Tuesday

Broadcasting Jan 8 1973 42 Fates & Fortunes,

Broadcast Advertising cives. John J. Lagana, art director, Ogilvy Steve Bell, director of programing and & Mather, New York, joins C &W in information services, Petry Television, similar capacity. New York, named to newly created posi- William O. Oakey, account executive, tion, VP- programing. Gardner Advertising, St. Louis, appoint- John E. McArdle, VP and general man- ed account supervisor. ager, WYNS -TV Syracuse, N.Y., joins Judd Choler, director of operations, E. M. Media Partners Inc., New York media Reilly & Associates, St. Louis agency, buying service. as VP- marketing services. named senior VP and general manager. George R. Fisher, VP and media director, Lane, Golden, Phillips Advertising, Phila- Jay S. Niefeld, executive VP and general delphia, joins MPI as VP and general manager, Bozell & Jacobs, Chicago office, manager, Philadelphia office. He succeeds named corporate marketing director. Stella Porter, who becomes VP and media Tomas E. Kuhn, senior VP. succeeds director, New York office. Delores F. him as general manager. Carbone, VP and associate media direc- Mr. Satterwhite Mr. Connolly Allen S. Feuer, general sales manager. tor. named media director in New York. Reginald H. Satterwhite, director of mar- KBHK -TV San Francisco, joins wPHL -TV David R. Newton, with broadcast divi- keting and account services, and Daniel Philadelphia in similar capacity. He is sion, Sterling Recreation Organization. J. Connolly, director of financial services, succeeded byMorton Jaffe, sales manager, Seattle. named manager, Entertainment Clyne Maxon, elected executive VP's. WKBD -TV Detroit. Mr. Jaffe is succeeded Consultants. advertising and promotion Daniel E. Charnas, executive VP, John F. by David Wygant, account executive, agency for SRO. Sterling Broadcasting is Murray Co., New York agency, joins WKBD -TV. Both KBHK -TV and WKBD -TV are owner of five radio stations in Washing- Clyne Maxon, New York, as senior VP- owned by Kaiser Broadcasting. ton and Oregon. management supervisor. Jack Geller, media di- Arthur D. Kiernan, director of sales, Donald R. Reath, VP rector, Weiss & Geller. Gillette Co., Paper Mate division, Chi- and management su- New York, named VP- cago, named VP- sales. media. pervisor, N. W. Ayer, Daniel F. McNertney, assistant VP-adver- Philadelphia, elected Jerry McClain, media tising, State Farm Mutual Automobile senior VP. Edward J. buyer, Leo Burnett Insurance Company, Bloomington, Ill., Rogers, VP and direc- Co., Chicago, joins elected VP. tor of personnel. Ted Clinton E. Frank there Dick Hasbrook, with KcoP(TV) Los An- Bates & New as media supervisor. Co., geles, appointed sales VP for Sports Sales York, joins N. W. Roger W. White, Specialists. Marina Del Rey, Calif., which Ayer, New York, in group head /assistant com- Rich- specializes in selling of "in game" similar capacity. media director. Grey mercial time on sports broadcasts. ard Symons, copywrit- Mr. Geller Advertising. New Mr. Reath er, Young & Rubicam, York, named VP. David L. Roberts, me- Rudolph C. Dochtermann and Richard New York, joins N. W. Ayer there as dia buyer, Grey Advertising, Detroit. J. Hazlett, VP's and creative supervisors, group creative director. appointed senior media buyer. Thomas Needham. Harper & Steers, Chicago, appointed associate creative directors. David L. McDonald, senior VP, Camp- R. Miller, graduate from Michigan State bell Ewald, Detroit, joins D'Arcy -Mac- University. joins Grey as Ford corporate Charles E. Gay, account executive, Len - Manus & Masius. Bloomfield Hills. Mich., account coordinator. nen & Newell, New York, joins Doremus as VP and group head. Les Fine, national sales manager, WTCG- & Co. there in similar capacity. D. S. McCrary, chairman, McCrary - (TV) Atlanta joins WRET -TV Charlotte. Joseph Amato, art director; Carmine Bal - Powell Advertising, Dallas, announces his N.C., as VP and general sales manager. larino, senior art director; Hank Barth, retirement. He will serve in advisory ca- Kim Colebrook, national sales coordina- producer: Herb Gompertz, production pacity to agency and as independent tor, WERE(AM) Cleveland, appointed na- supervisor; Arvale Rogers, art director; advertising and marketing consultant. tional manager. Ted Bates & Co.. New York, elected sales VP's. Michael J. Manning, senior VP- finance, James E. Ellis, with WI.AV -AM -FM Grand McCaffrey & McCall, New York, elected Rapids, Mich., appointed local sales man- vice chairman. ager. Media J. Douglas McKean, senior account exec- Michael S. Eguchi, film editor, KoMO -Tv George A. Milner, VP utive. Dancer -Fitzgerald -Sample. New Seattle, appointed sales coordinator. and station manager, York, appointed account supervisor. KFDM -TV Beaumont, Hussey Evans Richard C. Coveny, New York sales man- Texas, joins WQKI -TV Marianne and Frederick ager, division, and Robert F. Sprock Jr., assistant account executives, CBS station Atlanta as station Carney Jr., New York sales manager. D-F -S. appointed executives. manager. account ABC station division. Blair Television. Richard B. Griff, account executive, Cun- named VP's. Jim Armistead, gen- ningham & Walsh. New York, appointed eral manager, WRDW- account supervisor. Jeffery Eberhardt, ac- Joe Cifarelli, Eastern TV sales manager. TV Augusta, Ga., and Burt Midwestern TV count executive, Rosenfeld, Sirowitz & New York: Shavits, Ralph Becker, gener- Lawson, New York. and Nancy Mingo, sales manager, and Dave Greacen, radio al manager, WJKS -TV producer and sales representative. Peter- sales manager, both Chicago. Avco Radio Jacksonville, Fla., Television named VP's. Mr. Milner son Co., New York, join C &W there as Sales, named VP's Rust account executives. William Macaluso, Kenneth A. Mills, director, research-pro- Craft Broadcasting Co., licensee of sta- media planner, Grey Advertising, New motion. Katz Television division of Katz tions. York, and Ronald Danenberg, media Agency, New York. named corporate Morton S. Cohn, VP and °cneral man- planner, Ogilvy & Mather, New York, secretary and elected to board of parent ager, WLOS -FM -TV Asheville, N.C., elect- join C &W as assistant account execu- company. ed president.

Broadcasting Jan 8 1973 43 John D. Furman Jr., coordinator of Jim Casey, with WPBR(AM) Palm Beach, broadcast standards and coordinator of Fla., appointed production coordinator. advertising and promotion, Cox Broad- Bill Sorrell, sports reporter, WCKY(AM) casting Corp., Atlanta, named director Cincinnati, appointed sports director. of broadcast standards, in addition to continuing advertising and promotion Roger Twibell, sports director, Sunflower duties. Cablevision, Lawrence, Kan., joins KGUN- TV Tucson, Ariz., in similar capacity. Joseph E. Ondrick, assistant promotion manager, KDKA -TV Pittsburgh, joins WKYC- Broadcast Journalism TV manager of advertising, Cleveland as administra- promotion and publicity. He succeeds the James L. Reina, director of tion, ABC News, named director, special .. . A ka late Helen E. Simpson. projects, succeeding late John Madigan Mr. Ginsberg Mr. Protter John Collins, controller, CBS -owned New (BROADCASTING, Aug. 21, 1972). Mr. Allan W. Ginsberg, station manager and York Yankees baseball team, which was Reina is succeeded by Charles Frey, man- program director, WXIX-TV Cincinnati, sold last week (see story p. 40), appoint- ager, news program controllers. ed assistant controller, CBS -TV. and Harold E. Proffer, general sales man- Stanley Kamow, diplomatic correspond- ager, WXIX-TV, named VP's, Metromedia Joseph Gerard, controller, SFM Media ent, Washington Post, appointed special Television, station owner. Service Corp., New York, named treas- correspondent, NBC News, Washington. Ercil V. Rexrode Jr., acting VP and gen- urer. SFM is media -planning and buying firm. Vic Burton, news director, KRON -TV San eral manager, Blue Ridge ETV Associa- Francisco, joins KTTV (TV) Los Angeles tion, licensee, noncommercial WBRA -TV Donald Bailey, with accounting division, as assistant news director and executive Roanoke and noncommercial WSVN -TV Covenant Broadcasting Corp., New Ha- news producer. Norton, both Virginia, named VP and ven, Conn., appointed to newly created general manager. post, director of accounting services. Quent Neufeld, reporter, wCCO -TV Min- neapolis-St. Paul, appointed associate Ira Hatchett, operations manager, KALO- William J. LeSuer, project manager, IBM news director. (AM) Little Rock, Ark., named general Chicago, joins Kaiser Broadcasting as manager. director of business systems, with head- Ron Hunter, news director, WGR-TV Buf- additional news quarters at WKBD -TV Detroit. falo, N.Y., assumes post, William R. Raihall, general manager, anchorman. WTIG(AM) Massillon, Ohio, joins wINW- Joseph J. Policy, with broadcast division, (AM) Canton, Ohio, in similar capacity. Triangle Publications, Philadelphia, joins Dave Turner, Chicago newsman, joins as night WQXI-TV Atlanta as director of advertis- WAME(AM) Charlotte, N.C., Robert S. Gardner, sales manager, WSTM- news editor. (FM) St. Matthews, Ky., named general ing and promotion. manager. Amy Morgan, publicity writer and assist- Cable Darryl W. Dillingham, ant special events director, Gimbels, Pitts- former director of burgh, joins WIIC -TV there as publicity David Bell, senior financial analyst, Via- economic development director. com International Inc., New York, named and employment, Los manager of administration, Viacom cable Les Brownlee, news, education and urban systems in Cleveland area. Angeles Urban affairs editor, wLs -TV Chicago, appointed League, named direc- community affairs director. Claire Feldman, director of administrator of minority affairs, tion, CATV division, Teleprompter Corp., RKO Radio. Mr. Dil- New York, elected assistant corporate lingham will be re- Programing secretary. sponsible for super- Tim Vignoles, head of London (England) Linda G. Brodsky, director of public re- vising minority hir- operations, MCA -TV, North Hollywood, lations, Television Communications Corp., ing, training program, Calif., appointed VP, with headquarters Dillingham New York, CATV subsidiary of Warner community ascertain- remaining in London. Communications Inc., elected VP. ment and public affairs for RKO Radio. Kurt R. Machein, president, MVR Corp., Jeanne O'Grady, programing executive, George L. Hall, research and develop- developer and manufacturer of television United Artists Television, New York, ment officer, National Association of recording equipment, joins Bilingual Chil- joins Telemation Program Services Inc. Educational Broadcasters, Washington, dren's Television Inc., Oakland, Calif., as there as assistant to president. TPSI is joins Virginia Public Telecommunications director of technical development. BCT program buying service for CATV in- Council, Richmond, as director of pub- is nonprofit group which is creating and dustry. lic telecommunications. David V. Chap- producing Spanish -English educational man Jr., executive assistant to Virginia TV programing for children. Barry Landers, sports correspondent, CBS Radio, New York, joins Suffolk Cable - Advisory Council on Educational Tele- Ruth Cogan, financial executive, Univer- vision, joins VPTC as associate director. vision, Central Islip, N.Y., as community sal Television, North Hollywood, Calif., relations director. VPTC was established by state General named VP. Assembly to develop and implement program for public telecommunications serv- Louis R. Martin, program and news di- Equipment & Engineering ices. rector, KOAM -TV Pittsburg, Kan., elected VP- programing. Orville D. Page, prod- Howard Page, general manager, WKIP- ucts line manager, Tim (AM) Poughkeepsie, N.Y., joins WMTR- Noonan, production manager, KW WL- CATV equipment and (AM) Morristown, N.J., as operations Tv Waterloo -Cedar Rapids, Iowa, ap- installation operation, manager. pointed program director. GTE Sylvania, named Robert G. Shortal, assistant VP, public Richard A. Foreman, operations director. general manager, WLIF (FM) CATV equipment and relations and advertising, Gulf & West- Baltimore, joins WGY(AM)- ern Industries Inc., New York, joins RCA wGFM (FM ) Schenectady, N.Y., as pro- installation operations, with headquarters in there as director, news and information. gram manager. El Paso, Tex. Donald Robert C. Wisnewski, assistant to presi- Donald Young Jr., news producer, wOR- R. Shaner, section TV New dent, Cosmos Broadcasting Corp., Co- York, joins WRNG(AM) Atlanta head -mechanical engi- lumbia, S.C., appointed director of as program director. (This corrects Dec. Mr. Page neering, electronic sys- 18 item.) administration. Cosmos owns WIS-AM -TV tems group, GTE Sylvania, appointed Columbia, WTOL -TV Toledo, Ohio, WSFA- David M. Dillman, producer- director, section head -mechanical design, CATV TV Montgomery, Ala., and WDSU -TV New WFLD -TV Chicago, joins noncommercial equipment and installation operation. Orleans. wrrw(Tv) there in similar capacity. Kenneth C. Klein, research engineering

Broadcasting Jan 8 1973 44 A music and a medium made for each other

The business of Almost overnight, a tradition in itself. program directors, broadcasting was turn- stations from coast to music directors and ing upside down. coast went on this new Broadcasting's January other key programing Television was in. brand of tight -playlist, 29 issue* will tell the specialists. Radio, they were saying, high -decibel sound. story of top 40 as it is, was out. And along The traditionalists didn't with just a trace of Chart the leading came top 40. like it. The audience, historic perspective to artists, labels and songs in in ever -increasing show how it got top 40's past and The business of music numbers, did. It saved that way. present. was turning upside radio, and it Track the trends in down. Rock was in. revolutionized music. The big bands It will, among other top -40 styles, formats were out. things: And along came top 40. and music mix. Two decades later, Neither broadcasting top 40 is still king. Much Identify the top Demonstrate, again, nor music has been less primitive, much stations in top -40 radio, that if you belong in the same since. more professional. Now along with their music, You belong in Broadcasting o Jan 29

Which will be seen by the New York, more than 120,000 influentials Larry Kingen, Stan Soifer who read Broadcasting regu- 7 West 51st Street, 10019 larly. For more details and 212- 757 -3260 advertising opportunities available, call your nearest Hollywood Broadcasting representative. Bill Merritt Closing date: January 22. 1680 N. Vine Street, 90028 213- 463 -3148 Washington, Maury Long, John Andre 1735 DeSales St., N.W., 20036 202 -638 -1022 Broadcasting supervisor, GTE Sylvania, Buffalo, N.Y., James W. Barnes, chief engineer, elec- NBC -TV this season. He is survived by appointed engineering foreman, CATV tronics division, Cohu Inc., San Diego, his wife, Joan LaCour. equipment and installation operation, named VP and general manager of divi- Rollo W. Hunter, 52, Ncw York. sion. Robert J. Schlicht, general sales VP and director of William C. Boss, VP- manager of division, named VP- market- broadcasting, Wilson, marketing, GTE Syl- ing. Jeffrey Stewart, manager of manufac- Haight & Welch, Hart- vania, New York, turing, named VP- manufacturing. Cohu ford, Conn., since last is manufacturer of broadcast TV sys- joins RCA Consumer July, died Jan. 1 at Electronics, NewYork, tems and accessories, among other things. his home in New Ca- as division VP-product T. L. Adams, president, Anixter- South- naan, Conn. Mr. management. William east Inc., named manager, Anixter -Pruzan Hunter, who had S. Lowry, division VP. Southeastern district office, Atlanta. A -P served in executive distributor and retail- is national distributor of supplies and posts with several ad- er relations, RCA con- equipment to CATV, power and tele- .. vertising agencies, in- sumer electronics, phone industries. Mn Hunter cluding D'Arcy -Mac- New York, elected di- William P. Hakanson, account Manus- International where he was senior Mr. Boss executive, vision VP. color -TV Frank Neish Advertising, McKeesport, VP, corporate broadcast in New York. product management there. Pa.. joins C -Cor Electronics Inc., State had been instrumental in arranging TV W. Daniel Schuster, chief engineer, enter- College. Pa., as sales promotion manager. sponsorship for such sports as Bing Cros- tainment products group, GTE Sylvania, by, Jackie Gleason and Dinah Shore golf New York, named VP- engineering. He Allied Fields tournaments, and had worked on late will group Ernie Kovacs TV shows. He is survived supervise engineering activities Gary B. Lieberthal, manager of market- which include TV sets and audio products. by his wife, Mary, a son and two daugh- ing, Timebuying Services, New York. ters. Richard E. Putman, manager named Western manager of agency and of technical Howard B. Hayes, 60, president and gen- operations, Command Performance Net- advertiser sales, American Research Bu- work. reau, eral manager, Potomac Broadcasting General Electric. joins Phillips Los Angeles. Corp., died Dec. 28 at Broadcast Equipment Corp., Montvale, Circle Terrace Ed Cooperstein, president and general hospital, Alexandria, Va., of a heart at- N.J., as director of engineering. audio - manager, Canyon Films, Phoenix, re- tack. Potomac is the owner of wPIK(AM) video systems division. signs to form ACE Communications & Alexandria and WXRA(FM) Woodbridge, Joseph Kresuicka, Entertainment Corp. there. Firm will be Va. Prior to his association with Poto- chief engineer, 1(00 - involved in motion picture, broadcasting mac Broadcasting, Mr. Hayes was em- (AM) San Francisco. and related mass communication fields. ployed by CBS and w.7sv (now WTOP joins wLs =ry Chicago Washington) as engineer. He is survived in similar capacity. Deaths by his wife, Susan, and one daughter. Both are ABC-owned Robert Adrian Scott, 61, motion picture Theo Foetz, 78. veteran actor of radio. stations. and television writer -producer, died Dec. TV and stage, died Dec. 29 of heart Herb Korte, chief engi- 25 in Los Angeles following operation attack at Lenox Hill hospital in New neer, Covenant Broad- for cancer. Mr. Scott, who served year York. At time of death, he was playing casting's WELI(AM) in prison for refusing to testify before role of Papa Bauer in CBS-TV serial New Haven. Conn., House Committee on Un- American Ac- drama, The Guiding Light, role he began named to newly ere - tivities in 1947, wrote number of tele- in series when it was radio feature in Mr. Krasnicka ated post, director of vision scripts, including The Great Man's 1947 (on TV since 1952). He is survived engineering, Covenant Broadcasting Corp. Whiskers, scheduled for presentation on by his wife, Rhea.

For the Record®

As compiled by BROADCASTING Dec. 21 ant.- antenna. aur.-- aural. aux.- auxiliary. CATV rise service authority. SCA- subsidiary communi- -- commnity antenna television. CH- critical hours. cations authorization. SH- specified hours. SSA - through Jan. 2, and based on filings, CP-- cuouucli,n pe ' . D -day. DA- directional special service authorization. STA- special tent - authorizations and other FCC actions. antenna. ERP- effective radiated power. khz -kilo- rorary authorization. trans. -transmitter. UHF- herte. kw- kilowatts. LS -local sunset. mhz -mega. ultra high frequency. U- unlimited hours. VHF- Abbreviations: Alt. -alternate. ann.-- announced. hertz. mod. - modification. N- night. PSA- presun- very high frequency. vis.- visual. w- watts. .-educational. HAAT -height of antenna above average terrain. CARS-community antenna relay station. New TV stations EDWIN TORNBERG Application Miami-Coral Television Corp. Seeks UHF ch. 33 (584-590 mhz); ERP 58.36 kw viz. 16.62 kw aur. HAAT 900 ft.; ant. height above ground 1.038 ft. & COMPANY, INC. P.O. address c/o Alexander M. Tanger, WCIX -TV, IIII Brickell Ave.. Miami 33131. Estimated con- 1 struction cost 5372.500: first-year operating cost 598,000: revenue not indicated. Geographic coordi- nates 25° 59' 37" north lat.; 80° 10' 29" west long. Type trans. RCA TIU -308. Type ant. RCA TFU- Negotiators For The Purchase And Sale Of 42.1 Special. Legal counsel Wilner & Scheiner, Washington: consulting engineer Cohen and Dip- Radio And TV Stations CATV refl. Washington. Station to be satellite of WCIX- TV Miami. Principals: General Cinema Corp. Appraisers Financial Advisors (80.79rÆ), et al. Ann. Dec. 19.

New York -60 East 42nd St., New York, N.Y. 10017. 212 -687 -4242 Other action West Coast -P.O. Box 218, Carmel Valley, Calif. 93924. 408-375-3164 Review board in Homewood and Birmingham. both Alabama. TV proceeding. in response to peti- East Coast --1000 Chesapeake Drive. Havre de Grace, Md. 301-939-5555 tion by Birmingham Broadcasting Co. in ch. 21 proceeding, added issue against Alabama Television Inc. to determine whether Alabama TV complied with rules by keeping commission advised of sub-

Broadcasting Jan 8 1973 46 stantial changes in application (Dots. 15461, 16760- KFBB-TV Great Falls, Mont. (Harriscope Broad- Call letter actions 61, 16758). Action Dec. 19. casting Corp.) -Agreement dated Oct. 4, 1972, effective Oct. 1, 1972, through Oct. 1, 1974, replaces P & C Broadcasting, New Bern, N.C. -Granted Call letter action earlier agreement. First call right. Programs de- WGSE. livered to Salt Lake City. Network rate $411; com- Lola Goelet Yoakem, Oxnard, Calif.- Granted pensation paid at 30%. Radio Holly Hill Inc., Holly Hill, S.C.- Grant- KTIE(TV ). ed WKHJ. WJNL -TV Johnstown, Pa. (Cover Broadcasting Inc.)- Agreement dated Sept. 19, 1972, effective Oct. 22, 1974, replaces earlier agreement. Network Existing AM stations Existing TV stations rate none; compensation paid at 30 %. KTWO -TV Casper, Wyo. (Harriscope Broadcast- Final actions Final actions ing Corp.)- Amendment extends agreement to Jan. I, 1975. KIDD Monterey. Calif.- Broadcast Bureau re- WSNS(TV) Chicago -Broadcast Bureau granted scinded action of Dec. 6, 1972, requesting assign- mod. of license covering change of name to Harri- ment of license to Walton Radio Inc., which granted scope of Chicago Inc. and Woods Amusement NBC application and re- granted application subject to venture Corp. and Riverdale Drive -1n Inc., joint NBC the whatever action commission may deem appropriate dba Video 44. Action Dec. 21. Formula: pays affiliates on basis of "equivalent hours." Each hour broadcast during full following conclusion of present investigation into KOLR(TV) Springfield, Mo.- Broadcast Bureau rate period is equal to one equivalent hour. The operations of KELP -TV El Paso. Action Dec. 21. granted CP to change ERP to vis. 282 kw; aur. fraction of total time available for network com- WICH Norwich, Conn. -Broadcast Bureau grant- mercials that is filled with such announcements is 28.2 kw; trans. location to State Highway "FF" ed license covering use of former main nighttime applied against the equivalent hour value the near Fordland, Mo.; change type trans. and type of trans. as aux. day and night trans. Action Dec. 20. ant.; make changes in ant. structure; ant. height program period. Then, after payment on a certain 2,070 ft. Action Dec. 22. number of hours is waived, the resulting figure is KLEM Le Mars, Iowa- Broadcast Bureau granted multiplied by the network station rate. NBC pays mod. of license covering change of 'main studio WTMJ- AM -FM -TV B. Ray, Milwaukee-William station a stated percentage of that multiplication - location to 37 2d Avenue. N. W., Le Mars; operate chief, complaints and compliance division, in re- minus, usually, 3.59% for ASCAP and BMI pay- trans. by remote control from main studio site. sponse to complaint from James A. McCann, alleg- ments. Action Dec. 15. ing that stations violated fairness doctrine by broadcasting editorial which contained basic errors WITN -TV Washington, N.C. (North Carolina WAAM Ann Arbor. Mich.-FCC granted request of fact and was highly detrimental to Mr. McCann's Television Inc.) -Amendment to agreement changes by WAAM for permission to affiliate with ABC reputation as public official, ruled that no commis- network rate to $561, effective Jan. 1. Contemporary radio network. Authorization remains sion action is warranted at this time. Ann. Dec. 29. in effect until 30 days after any over -all decision KLTV(TV) Tyler, Tex. (Channel Seven Inc.) - on ABC multiple AM affiliations. Permission was Amendment to agreement changes network rate to required because two other AM's in Ann Arbor Actions on motions effective 1. $378, Nov. standard metropolitan statistical area have affilia- Administrative Law Judge Byron E. Harrison in tions with ABC radio networks. Action Dec. 14. Largo, Fla. (WLCY -TV Inc. [WLCY -TV]), TV proceeding, set certain procedural dates and sched- New AM stations KSUM Fairmont, Minn. -Broadcast Bureau grant- uled hearing for May 30 (Doc. 19627). Action Dec. ed license covering use of former main trans. for 13. Application aux. purposes only. Action Dec. 18. Administrative Law Judge Chester F. Naumowicz Agana, Guam -Guam Broadcasting Co. Seeks WGBR Goldsboro, N.C.- Broadcast Bureau grant- in Las Vegas (Western Communications Inc. 540 khz. 10 kw. P.O. address Box 2890. Agana ed CP to install new aux. trans. Action Dec. 22. [KORK -TV] and Las Vegas Valley Broadcasting 96910. Estimated construction cost $100,500; first WCIT Lima, Ohio -- Broadcast Bureau granted Co.), TV proceeding, granted petition by Western year operating coat $97.160. Revenue $75,000. Prin- studio loca- Inc. to amend application to show mod. of license covering move of main Communications ciples: Richard F. Ulloa, president, David J. tion and remote control point to 1301 North Cable 19519, 19581). certain ownership information (Dots. Ulloa, vice president (each 20%). et al. Richard Road, outside city limits of Lima. Action Dec. 15. Action Dec. 12. Ulloa is former general manager of Marianas Com- munication firm, Los Angeles. David Bureau grant- Law Judge James F. Tierney in System, CAN WSDC Hartsville.' S.C.- Broadcast Administrative Ulloa. former president owns 49% of Dec. 18. New Inc. and Forum of Marianas, ed license covering new station. Action York (WPIX (WPIX(TV)] Meridian Corp.. Agana. Ann. Dec. 15. Communications Inc.), TV proceeding, granted peti- WOAI San Antonio, Tex.- Broadcast Bureau per- tion by WPIX to amend application to reflect re- mitted remote control. Action Dec. 27. demption of certain of preferred voting stock (Dots. Start authorized 18711 -2). Action Dec. 11. KIXI Seattle -Broadcast Bureau granted license WSHY Shelbyville, III.- Authorized program op- covering changes; granted license covering use of Other actions eration on 1560 khz, 500 w, DA -D. Action Nov. 24. former aux. trans. for alt.-main purposes only. Ac- tion Dec. 20. Review board in Daytona Beach, Fla., TV pro- Actions on motions ceeding. granted request by Lester P. Suhler for Actions on motions extension of time through Jan. 2 to file appeal in Administrative Law Judge Frederick W. Dennis- proceeding involving applications of Cowles Florida ton in Clare, Mich. (Bi- County Broadcasting Corp.). Administrative Law Judge Byron E. Harrison in Broadcasting Inc. for renewal of license for WESH- AM and FM proceeding, on request of Broadcast Harlan. Ky. (Eastern Broadcasting Co. and Radio Bureau, extended through Dec. 21) time to file re- TV Daytona Beach and competing application of Harlan Inc. IWHLND), AM proceeding. granted peti- Central Florida Enterprises Inc. for new TV at sponse to petition of Bi- County Broadcasting Corp. tion by Eastern to amend application to reflect Daytona Beach (Dots. 19168 -70). Action Dec. 15. (Doc. 19492) . Action Dec. 13. current financial statements of principals and letter Review board in High Point, N.C., TV proceed- Administrative Law Judge Chester F. Naumowicz of Nov. 20. 1972. front bank at Harlan agreeing to ing. enlarged issues in proceeding involving mu- Jr. in Mobile, Ala. (Azalea Corp., et al.), AM pro- lend applicant $100.000 upon stated conditions tually exclusive applications of Southern Broad- ceeding. scheduled further hearing for March 5. (Dots. 19614 -5). Action Dec. 13. casting Co. (WGHP -TV) and Furniture City Tele- (Dots. 17555 -58); by separate action. granted motion Administrative Law Judge James F. Tierney in vision Co. for renewal of license and CP. respec- by Broadcast Bureau and ordered that People's Pro- Arvada. Colo. (Media Enterprises Inc. [KOXII), tively. for TV in High Point (Does. 18906 -7). Ac- gressive Radio Inc. shall file within 21 days written AM proceeding, canceled prehearing conference tion Dec. 27. notice of appearance and intention to participate in scheduled for Dec. 20 (Doc. 19635). Action Dec. 14. further proceedings; in event People's shall fail to Review board in Charleston, S.C., IN proceeding, so file, order dismissing application shall issue with- denied proposal by South Carolina Educational Tele- out further process (Dues. 17555 -58). Actions Dec. Other action vision Commission WITV(TV)]. State Telecast- 11 and 13. ing Co. [WUSN(TV) ]. First Charleston Corp. Review board in Vinita, Okla.- AM proceeding. [WCIV(TV)] and WCSC inc. IWCSC -TV], li- Other action granted motion by Northeast Oklahoma Broadcast- censees of VHF stations in Charleston, to move ing Inc. for extension of time to Jan. 10 to file respective trans. sites from separate locations to Review board in West Hazelton. Pa.. AM pro- responsive pleadings to petitions for enlarpcment of single tower located 21 miles northwest of Charles- ceeding. granted petition by Broadcast Bureau for issues. Proceeding involves mutually exclusive appli- ton (Dots. 18569 -72). Action Dec. 29. extension of time to Jan. 18 to file replies to excep- cations of Northeast and P B L Broadcasting Co. to tions to initial decision released Sept. 6. 1972 (Doc. operate. on regular basis, facilities of KVIN Vinita Network affiliations 18491). Initial decision denied application of Broad- (Dots. 19639 -40). Action Dec. 27.. 7 for new AM at West Hazelton. Action casters Inc. on following page) ABC Dec. 22. (Continued ABC Formula: In arriving at clearance payments ( multiplies network's station rate by a compensation percentage (which varies according to time of day) Please send SUBSCRIBER then by the fraction of hour substantially occupied SERVICE by program for which compensation is paid, then 1 year $20 by fraction of aggregate length of all commercial availabilities during program occupied by network 2 years $37.50 commercials. ABC deducts 2.05% of station's net- Broadcasting i arts work rate weekly to cover expenses, including pay- The newsweeklv of broadcasting and allied El 3 years $50 ments to ASCAP and BMI and interconnection Canada Add $4 Per Year charges. Foreign Add $6 Per Year

WSJV(TV) Elkhart, Ind. (Truth Publishing Co.) Name Position 1972.1973 Cable -Amendment extends agreement to Jan. 2, 1975. Sourcebook $8.50 WTVW(TV) Evansville, Ind. (Evansville Tele- payment with Company (If vision Inc.) -Agreement dated Aug 18. 1972. effec- order: $7.50) tive Aug. 21, 1972, through Aug. 21, 1974, replaces earlier agreement. First call right. Network rate ] Business Address 1973 Yearbook $14.50 $1,073; compensation paid at 30 %. El Home Address (If payment with KAKE -TV Wichita, Kan. (KAKE TV & Radio order: $13.50.1 Inc.) -Amendment extends agreement to Oct. 15, City State zip Payment enclosed 1974. Bill me KULR-TV Billings, Mont. (Harriscope Broad- casting Corp.)- Agreement dated Oct. 4, 1972, ef- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 fective Jan. 1 through Jan. 1, 1975, replaces earlier agreement. First call right. Programs delivered to ADDRESS Print new address above and attach address label from a recent issue, or print old address Salt Lake City. Network rate $411; compensation CHANGE: including zip cede. Please allow two weeks for mailing labels are addressed one or two issues in advance. paid at 30 %. processing;

Broadcasting Jan 8 1973 47 Broadcasting Corp. for extension of time through Ian. 4 to file exceptions and brief to initial de- Summary of broadcasting cision released Nov. 14, 1972, in which Administra- tive Law Judge Charles J. Frederick proposed grant Compiled by FCC Nov. 30, 1972 of application of Payne of Virginia Inc. for new Not FM in Virginia Beach and denial of Virginia Sea- On air Total on air Total shore's competing application (Doc. 19095-6). Licensed STA CP's on air CP's authorized Action Dec. 15. Commercial AM 4,361 5 15 4,381 48 4,429 Rulemaking action Commercial FM 2,353 47 2,401 I11 2,512 FCC proposed amendment of FM table of assign- Commercial TV -VHF 504 6 511 11 523 ments to add ch. 241 to Greeley, Colo., substitute Commercial TV -UHF 185 o 5 190 49 252 ch. 236 for ch. 241 in Laramie Wyo., and substitute ch. 273 for 236 Total commercial TV 689 11 701 60 775 ch. in Craig, Colo. It also proposed assignment of ch. 256 to Windsor, Colo., or alter- Educational FM 531 o 18 549 78 627 natively, to add ch. 256 to Fort Collins, Colo., and Educational TV -VHF 86 o 5 91 1 92 substitute ch. 252A for ch. 257A in Torrington, Educational TV -UHF 120 o 10 130 7 137 Wyo. FCC denied petition to assign ch. 264 to Fort Collins. Action Dec. 20. Total educational TV 206 o 15 221 8 229 Call letter applications Special Temporary Authorization. SPY Broadcasting System Inc., Plano, Ill. -Seeks WSPY(FM). Call letter application 91.5 mhz, 10 w. HAAT 42 ft. P.O. address East Bay City Public School District, Bay City, Mich. - Main Street, Romney 26757. Estimated construction Seeks WCHW -FM. cost first WFSR Bath, N.V. -Seeks WGHT, $5,045; -year operating cost $200; revenue Associated Students none. Principals: S. J. Baskerville, president, et al. of Montana Tech, Butte, Action Dec. 21. Mont.-Seeks KMSM -FM. FM Tri Radio Broadcasting Inc., Ironton, Ohio - New stations Initial decision Seeks WITO(FM). Applications Live Oak, Fla.- Administrative Law Judge Isa- East Tennessee State University. Johnson City, dore Tenn. -Seeks WETS(FM). Jacksonville, Fla. -Mel -Lin Inc. Seeks 107.3 mhz, A. Honig, in initial decision, proposed grant 100 kw. HAAT 353 ft. P.O. address 1221 King of application of WNER Radio Inc. for new FM WOJO Broadcasting Co.. Durand Wis. -Seeks Street, Jacksonville 32204. Estimated construction on ch. 251 (98.1 mhz) with 50 kw. at Live Oak WRDN-FM. cost $76,950; first -year operating cost $18,780; reve- (Doc. 18975). Ann. Jan. 2. nue $43.750. Principals: Lawrence R. Picus. presi- Call letter actions dent (90%), et al. Mr. Picus owns 50% of WAPX- Actions on motions (AM) Montgomery Ala. Mel -Lin Inc. is licensee Harold R. Harkins, Apache Junction, Ariz. - of WOBS(AM) Jacksonville. Ann. Dec. 11. Acting Chief, Broadcast Bureau, on request of Granted KSTM(FM). Redwood Empire Stereotasters, licensee of KZST- Peoria Valley Broadcasting Inc., Pekin, III. *Oskaloosa. Iowa -William Penn College. Seeks (FM) Santa Rosa, Calif., extended through Jan. Granted WZRO(FM). - 88.7 mhz, 10 w. HAAT 80 ft. P.O. address North 17 time to file responses to petition for rulemaking Market and Trueblood Avenues. Oskaloosa 52577. in matter of amendment of FM table of assignments Keowa Broadcasting Inc., Keokuk, Iowa- Grant- Estimated construction cost $2,112; first -year op- in Healdsburg, Calif., and through Jan. 12 to file for ed KIMI(FM). Terry erating cost $2,875; revenue none. Principals: amendment in Monte Rio, Calif. Action Dee. 22. Punxsutawney Broadcasting Punxsutawney, L. Haskell, dean of men, et al. Ann. Dec. 14. Co., Chief Administrative Law Judge Arthur A. Glad- Pa.- Granted WMPE -FM. Falmouth, Mass. -Francis E. Daddario. Seeks stone in Grandview and Sunnystde, both Washing- 95.9 mhz, 3 kw. HAAT 300 ft. P.O. address 81 ton (Prosser- Grandview Broadcasters Inc. and Ben- Beebe Acres, Falmouth 02540. Estimated construc- nett Broadcasting Co.), FM proceeding, designated Existing FM stations tion cost $99,900; first -year operating cost $123,880; Administrative Law Judge Frederick W. Denniston revenue $117,000. Principal: Mr. Daddario owns to serve as presiding judge: scheduled prehearing Final actions chain of grocery stores in Massachusetts and New conference for Jan. 15 and hearing for Feb. 27 Hampshire, and owns construction and real estate (Does. 19655 -6). Action Dec. 13. WKCI(FM) Hamden, Conn. -Broadcast Bureau firm in South Briantree, Mass, Ann. Dec. 18. granted CP to install new alt. main trans. Action Administrative Law Judge Byron E. Harrison in Dec. 18. Glenwood Springs, Colo. (Colorado West Broadcast- Starts authorized ing Inc. and Glenwood Broadcasting Inc.), FM pro- WHUR -FM Washington- Broadcast Bureau grant- ceeding, set certain procedural dates and resched- ed CP to change trans. location; install new trans. WQBK -FM Rensselaer, N.Y.- Authorized pro- uled hearing for Feb. 20 (Does. 19588 -9). Action and ant.; make change in ant. system. Action Dec. gram operation on 103.9 mhz, ERP 3 kw, HAAT Dec. 13. 20. 87 ft. Action Nov. 29. Administrative Law Judge Byron E. Harrison in WAXY(FM) Fort Lauderdale, Fla.- Broadcast WNKO(FM) Newark, Ohio -Authorized program Klamath Falls, Ore. (Klamath Temple and 960 Bureau granted CP to change trans. location to southeast operation on 101.7 mhz, ERP 3 kw, HAAT 301.1 ft. Radio Inc.). FM proceeding, approved joint peti- corner of South 33d Avenue and Pem- Action Dec. 5. tion of applicants for approval of dismissal agree- broke Park, Pembroke, Fla.; install new trans. and ment between parties; with prejudice ap- new ant.; ERP 100 kw; ant. height 1,020 ft.; remote dismissed permitted; Final actions plication of Klamath Temple; granted application control conditions. Action Dec. 21. of 960 Radio Inc., canceled prehearing conference WSPB -FM Sarasota, Fla.- Broadcast Bureau 'Santa Rosa. Calif. - Bi- lingual Broadcasting now scheduled for Dec. 18 and terminated proceed- granted CP to change trans. location; install new Foundation Inc. Broadcast Bureau granted 89.1 ing (Does. 19585 -6). Action Dec. 13. trans. and new ant.; ERP 3 kw; ant. height 260 ft. mhz, 420 w. HAAT 2,770 ft. P.O. address 422 Administrative Law Judge James F. Tierney in Action Dec. 22. Healdsburg Avenue. Healdsburg, Calif.. 95448. Esti- Easton, Md. (Community Broadcasters Inc. and mated construction cost $18,166; first -year operating WSB -FM Atlanta- Broadcast Bureau granted CP Easton Broadcasting Co.), FM proceeding. granted to install new alt. main trans. Action Dec. 22. cost $19,964; revenue none. Principals: Ernest motion by Community Broadcasters Inc. for leave Martinez, president, et al. Action Dec. 21. to amend application to reflect employment of KTCC(FM) Colby Kan.-Broadcast Bureau *Walnut, Calif. -Mount San Antonio Community president by another broadcast facility (Doc. 19303- granted request for SCIA on sub -carrier frequency College District. Broadcast Bureau granted 90.1 4). Action Dec. 8. of 67 khz. Action Dec. 20. mhz, 3.5 w. HAAT 460 ft. P.O. address 1100 North KTCC(FM) Colby, Kans.- Broadcast Bureau Grand Avenue, Walnut 91789. Estimated construc- Other actions tion cost $9,975: first -year operating cost $1.300; granted CP to replace expired CP. Action Dec. 22, revenue none. Principals: Marie T. Mills, president Review board in Dinuba, Calif., FM proceeding, WWRM -FM Gaylord, Mich.-Broadcast Bureau and district superintendent, et al. Action Dec. 21. denied motion by Radio Dinuba Co. for addition granted license covering new FM; ERP 50 kw; ant. ',Newbury, Mass-Governor of candor and ineptness issues against Korus Corp. height 570 ft. Action Dec. 14. Dummer Academy in proceeding involving their competing applications Broadcast Bureau granted 88.7 mhz, 10 w. HAAT new at 19566-67). KNUW(FM) Great Falls, Broadcast Bu- 55 ft. P.O. address Elm Street, Byfield, Newbury for FM's Dinuba (Dots. Action Mont- Dec. 22. reau granted license covering new station; trans. 01922. Estimated construction cost $2,495; first -year location redescribed as north on Highway 87, Great operating cost $500; revenue none. Principals: Review board in Carlisle, Pa., FM proceeding, Falls; operate remote control from studio location; Valleau Wilkie Jr., headmaster, et al. Action Dec. granted motion by Cumberland Broadcasting Co. ERP 36 kw; ant. height 470 Action 18. 21. for extension of time to Dec. 29, 1972, to file re- ft. Dec. sponsive pleadings to petition to enlarge issues by Wanchese, N.C. -WOBR Inc. Broadcast Bureau WQBK -FM Renselaer, N.Y.-Broadcast Bureau WIOO inc. (Does. 19468 -69, 19471). Proceeding granted license covering new granted 95.3 mhz, 3 kw. HAAT 175.4 ft. P.O. ad- station; ERP 3 kw; involves mutually exclusive applications of Cumber- ant. height 87 ft. Action Dec. 18. dress Box 158, Wanchese 27981. Estimated construc- land, W100 and and Hilton for tion cost Hilton, McGowan $28.696; first -year operating cost $5,000; new FM at Carlisle. Action Dec. 22. WYYD(FM) Raleigh, N.C- Broadcast Bureau revenue $20,000. Principals: Douglas L. Craddock, granted CP to change trans. location to intersection president, and Lacy Phil Wicker (each 50 %). Mr. Review board in West Columbia and Colmbia, State Roads 1377 and 1378, Raleigh; install new Craddock and Mr. Wicker formerly owned WOBR- both South Carolina, FM proceeding, granted peti- trans. and ant.; make changes in ant. system; ERP (AM) Wanchese. Mr. Craddock is former owner tion by Statesville Broadcasting Co. for extension IOl) kw; ant. height 930 ft.; remote control permit- (until June 1972) of WLOE(AM) and WEAL - of time to Jan. 10 to reply to oppositions to peti- ted; condition. Action Dec. 15. (FM), both Eden, N.C. He is sole owner of tion to enlarge issues filed by Broadcast Bureau and Grand Theatre and owns 50% of Eden Drive -in Congaree Broadcasters Inc. (Does. 19624 -26). Pro- WLSR(FM) Lima, Ohio -Broadcast Bureau grant- Theatre, both in Eden. Mr. Wicker owns 55.83% of ceeding involves Congaree and West Columbia ed mod. of license covering move of main studio Standard Theatre Supply Co. in Greensboro, N.C. Broadcasters Inc., applications for new FM on ch. location and remote control to 1301 North Cable He also has minority interests in two movie theaters 261 at West Columbia, and application by Statesville Road, Lima. Action Dec. 22. in Charlotte, N.C. Action Dec. 15. for same channel at Columbia, Action Dec. 22. WCED -FM Dubois, Pa.-Broadcast Bureau grant- Plainfield, Vt.- Goddard College Corp. Broad- Review board in Harriman, Tenn., FM proceed- ed license covering changes; ERP 11.5 kw; ant. cast Bureau granted 91.1 mhz, 10 w. HAAT 50 ft. ing. granted joint motion by Folkways Broadcasting height 640 ft. Action Dec. 18. P.O. address Route 14 A. Plainfield -North Mont- Cu. and Harriman Broadcasting Co., competing ap- pelier Rd., Plainfield 05667. Estimated construction plicants for new FM at Harriman, for extension of WDAC(FM) Lancaster, Pa.- Broadcast Bureau cost $3,170; first -year operating cost $830; revenue time to Feb. I to file exceptions to initial decision granted CP to reduce ERP to 15 kw for aux. trans. none. Principals: John H. Downs. trustee of Ver- released Nov. 30. 1972, which denied both applica- Action Dec. 18. mont state colleges, et al. Action Dec. 21. tions (Does. 18912 -3). Action Dec. 22. KWXI(FM) Fort Worth- Broadcast Bureau grant- Romney, W. Va -West Virginia Schools for Review board in Virginia Beach, Va., FM pro- ed CP to change trans. location to 0.7 mile south the Deaf and the Blind. Broadcast Bureau granted ceeding, granted petition by Virginia Seashore of Cedar Hill, Tex.; install new trans. and ant.; make

Broadcasting Jan 8 1973 48 Professional Cards

JANSKY & BAILEY -Established 1926- EDWARD F. LORENTZ COHEN & DIPPELL & ASSOCIATES Atlantic Research Corporation PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers Formerly GEO. C. DAVIS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) Alexandria, Va. 22314 527 Munsey Bldg. Box 798, Upper Montclair, N.J. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354.2400 347.1319 Phone: 12011 746 -3000 Washington, D. C. 20005 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th 5t., N.W., 785 -2200 1771 N St., N.W. 2% -2315 2922 Telestar Ct. (703) 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 347 -8215 Member Member AFCCE Member AFCCE Member AFCCE AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio G Television BOX 7004 Washington, D. C. 20006 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 (202) 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 (301) 827 -8725 1415) -5208 Member AFCOE 342 Member AFCCE Member AFCCE Member AFCCE

VIR JAMES JULES COHEN CARL E. SMITH N. JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Suite 716, Associations Bldg. 8200 Snowville Road Computerized Frequency Surreys 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., 659 -3707 N.W., Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526-4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. ROSNER LAMB, INC. JOHN H. MULLANEY MERL SAXON BROADCAST CONSULTING RADIO ENGINEER ENGINEERING Communications Consulting CONSULTING RADIO ENGINEER CONSULTANT and Engineering 9616 Pinkney Court 622 hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin. Tuas 75901 Coldwater, Michigan 49036 New York, New York 10019 307 - 299 -3900 Phone, 517- 278 -7339 (212) 246 -3967 Member AFCCE 634 -9558 632 -2821

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000 Readers - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM.TV tion owners and managers, chief engi- 1735 DeSeles St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians -applicants for Monitors Repaired & Certified Washington, D. C. 20036 am fm N and facsimile facilities. 103 S. Market St. 445 Concord Ave. for availabilities Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524 -3777 Phone 16171 876 -2810 readers per copy. Phone: 1202) 638 -1022 change in ant. system; ERP,98 kw; ant. height 1,460 WNKO(FM) Newark, Ohio -Broadcast Bureau WOGA(AM) Sylvester, Ga. -Seeks transfer of ft.; remote control permitted. Action Dec. 15. granted mod. of CP to change ant. and make control of Worth County Broadcasters Inc. from WBCR -FM Beloit, Wis.- Broadcast Bureau changes in transmission line. Action Dec. 22. James M. Rouse Sr. and J. M. Sutton Sr. (to- granted CP to change ant.-trans. and studio location gether 100% before, none after) to William R. WUAT Pikeville, Tenn.- Broadcast Bureau grant- Crews Sr. (none before, 100% after). Considera- to Pearsons Hall, Beloit College, Beloit; make ed mod. of CP to change the ant.-trans. site to changes in ant. system. Action Dec. 12. tion: $75,000, Principal: Dr. Crews, pastor in 0,15 mile east of Courthouse on East Valley Road, Baptist church, owns Select Religious Broadcasting Pikeville; change main studio location and remote Service. Ann. Dec. 18. Call letter application control point to 2011 West Spring Street, Pikeville; WEOK -FM Poughkeepsie, N.Y -Seeks WPDH- change type trans. and change to non -directional KARR(AM)- KOPP(FM) Great Falls, Mont.- (FM). ant. Action Dec. 18. Seeks assignment of license from Radio -TV Enter- prises to Greater Montana Broadcasting Inc. for KDXU -FM St. George, Utah -Broadcast Bureau S325,000. Sellers: Pat M. Goodover, president, et al. Call letter actions granted mod. of CP to change trans. and ant. Buyers: Alan H. Cummings (100 %). Mr. Cummings Action Dec, 12. KGUD -FM Santa Barbara, Calif. Granted owns WLTD(AM) Evanston, Ill. WNAM(AM) KTYD(FM). - Neenah -Menasha, Wis., and WRItR(AM) Rock- ford, Ill. He also is administrator of private invest- WEAW -FM Evanston, Ill- Granted WOJO(FM). Translators ments and has car washing firm franchises in area. WOMI-FM Owensboro, Ky.-Granted WBKR- Ann. Dec. 15. (FM). Actions KNDR(FM) Chickasha, Okla.-Seeks assignment K05EQ Point, of license from Grady Radio Inc. to Brewer Broad- Green Bald Mountain and Murphy casting Corp. for (includes covenant not Renewal of licenses, Meadow area, all California -Broadcast Bureau 555.000 granted license covering new VHF translator. to compete). Sellers: Ben E. DeKinder, president, Action et al. Jack G. and James Dec. 19. Buyers: Brewer R. Brewer all stations (each 50 %). The Brewers own KWCO(AM) KIIX -AM -FM Fort Collins, Colo. -FCC granted Crane. Ore., Crane Sagebrush TV- Broadcast Chickasha. They also own 331/2% each of KAD5 applications by Fort Collins Broadcasting Co. for Bureau granted CP for new VHF translator to serve (AM) Elk City, Okla., and have land development renewal of licenses. Objections by Colorado Com- Crane on ch. 9 by rebroadcasting programs of interests in area. Ann. Dec. 18. KBOI -TV, ch. 2, Boise, Idaho. Action Dec. 19. mittee on Mass Media and Spanish Surnamed Inc. KLEN -AM -FM Killeen, Tex. -Seeks assignment were denied. Action Dec. 21. W72AT Towanda, Pa.- Broadcast Bureau granted of licenses from Highlite Broadcasting Co. to Ac- Broadcast Bureau granted renewal of license for license covering new UHF translator and specify cent Radio Corp. for $300,000. Sellers: A. W. following translators: KO5CZ Del Bonita and type of trans.; granted mod. of license covering Stewart, president, et al. Buyers: Lon H. Williams, KO7IT West Glacier, both Montana. Action Dec. 19. change of input channel to direct off -the -air pickup president (80 %), et al. Mr. Williams is commer- of WVIA -TV, ch. 44, Scanton, Pa. Action Dec. 19. cial manager of KLEN. He also has majority in- WBNS- AM -FM -TV Columbus, Ohio grant- -FCC W42AA Yauco, Puerto Rico -Broadcast Bureau terest in KORC(AM) Mineral Wells, Tex., which ed renewal of licenses and denied opposing petition is currently being reassigned. Ann. Dec. 18. by Columbus Broadcasting Coalition. Coalition granted mod. of license covering change of input charged In part that licensees failed to ascertain channel for UHF translator to direct off -the -air WKJC(FM) Bluefield, Va.-Seeks transfer of problems of service area, particularly with regard pickup of WKAQ -TV, ch. 2, San Juan. Puerto control of Bluefield Broadcasting Co. from Kenneth to black community; failed to program for black Rico. Action Dec. 19. J. Crosthwait (75% before, none after) to Hawey community, and discriminated against blacks in K285AA Beaver, Utah -Broadcast Bureau granted A. Wells Jr. (25% before, 100% after). Considera- employment. Action Dec. 20. license covering permit for new FM translator. Ac- tion: $35.000. Principal: Dr. Wells is pathologist in Princeton, W. Va. Broadcast Bureau granted renewal of licenses for tion Dec. 27. Ann. Dec. 15. following stations, all Pennsylvania, their co- pending KO7GQ Cedar City, Utah -Broadcast Bureau auxs. and SCA's where appropriate: granted CP for VHF translator to change to via Actions Keesport and WAMO- AM -FM, E O Mc- K7IBH Milford and rural Beaver county, Utah; (TV), WQEX(TV), WTAE-TV. 1(?QV(AM)- change type of trans. and increase output power. WAXY(FM) Fort Lauderdale, Fla. -FCC granted WDVE(FM). WJAS-AM -FM and KDKA- AM -FM- Action Dec. 19. assignment of license from Broward County Broad- TV (on condition), all Pittsburgh. Action Dec. 22. casting Co. to RKO General Inc. for $465,000. KI3DQ Glenwood, Wash,- Broadcast Bureau Assignment is subject to action following resolution Broadcast Bureau granted renewal of licenses for granted CP for VHF translator to Change type of of renewal of license hearing cases involving two following stations, co- pending auxs. and SCA's trans., increase output power and make changes RKO stations, Sellers: Albert S. Tedesco, president, where appropriate: WOR(AM)-WXLO(FM) New in ant. system. Action Dec. 19. et al. Broward County Broadcasting is licensee of York (on condition); Action Dec. 22, WAAB WEXY(AM) Oakland Park, Fla. Buyers: RKO Worcester, Mass,; WBYB St. Pauls, N.C.; WCBA General Inc.. subsidiary of publicly held General Corning, N.Y.: WCPS -AM -FM Tarboro, N.C.; Tire & Rubber Co., is broadcast group owner. WCSC-FM Charleston, S.C.; WFNC Fayetteville Ownership changes and WFSC-AM -FM Franklin. both N.C.; WKDY WBML(AM) Macon, Ga.- Broadcast Bureau Spartanburg. S.C.: WKEX Blacksburg, Va.: WKMT Applications granted assignment of license from Middle South Rings Mountain, N.C.; WNCG(AM) -WKTM(FM) WCRT -AM -FM Birmingham, Ala.-Seeks Broadcasting Co. to Prairieland Broadcasters of North Charlston, S.C.; WNOS -AM -FM High Point, assign- Georgia Inc. for $632,000. Sellers: C. R. Rader, ment of license from Chapman Radio and Tele- president vice N.C.; WSNW Seneca, S.C. Actions Dec. 27. vision and treasurer, and George W. Patton. Co. to Magic City Communications Inc. for president and general manager. Buyers: Stephen P. $675,000- Sellers: William A. Chapman and George Bellinger, president (171/ Townsend, K. Chapman, partners. Buyers: Fredericks, %). Joel W. Hal secretary (1711 %), et al. Mr. Bellinger and Mr. Modification of CP's, president (55 %), et al. Mr. Fredericks, formerly Townsend have minority interests in WDZ(AM) national sales manager for WBBM(AM) Chicago, Decatur and WILY -AM -FM both Illinois. is consultant for Atlanta -LaSalle investment Centralia. all stations Corp., Mr. Bellinger owns 56% and Mr. Townsend has holding company in Chicago. Ann. Dec. 15. KWST(FM) Los Angeles- Broadcast Bureau minority Interest in 'FIZZ -AM -FM Streator, Ill, granted mod. of CP to change ant. and make WCOV -FM Montgomery, Ala. -Seeks assignment Action Dec. 18. changes in transmission line- Action. Dec. 22, of license from WCOV Inc. to Griffin Broadcasting Thomasville, Broadcast Bureau Sellers: pres- WLOR(AM) Ga.- KDAR(FM) Oxnard- Calif. -Broadcast Bureau Corp. for $150.000. Harry C. Barfield, granted assignment of license from Triple C. extension time to July 4. ident, el al. WCOV Inc. is licensee of WCOV -AM- to -Bellamy granted mod. of CP for of TV Montgomery. Buyers: Lloyd Wayne Griffin, Broadcasting Corp. Mills Enterprises Action Dec. 18. for $260,000, Seller: Mrs. Lem J. Clark, Gillis Craig Griffin and Sidney Glenn Griffin (each president Broadcast Bu- in navy. (100 %). Mrs. Clark owns WTUF(FM) Thomas- WGCI'(FM) Guildford, Conn.- 3311 %). Lloyd Griffin is officer Gillis ville, Ga. Buyers: Norris B. Mills and Chester D. reau granted mod. of CP to extend time to April 24; Griffin has interests in beer wholesale firms in Bellamy (both 50%). Mr. Mills. former stockholder condition, Action Dec. 20. Dothan, Ala. Sidney Griffin was formerly Salesman in WMTM -AM -FM Moultrie. Ga -, manages at Dec. 18. prop- Dufuniak Springs. Fla Euchee Valley Broadcast- WCOV(AM). Ann. erties he owns in Moultrie. Mr. Bellamy owns boat ing Co.- Broadcast Bureau granted mod. of CP KRFM(FM) Phoenix -Seeks transfer of control sales and repair shop in Thomasville- Action Dec. for extension of time to March 31; condition. of Arizona FM Inc. from E. J. Churchill, et al 22. Action Dec. 18. (as group, 100% before. none after) to Southern KWAL(AM) Wallace- Idaho- Broadcast Bureau WIGL(FM) Miami-Broadcast Bureau granted Broadcasting Co. (none before, 100% after). Con- granted transfer of control of Metals Broadcasting mod. of CP to extend time to July 12. Action sideration: $900,000. Principals: Earl F. Slick Co. from R. Lee Black (100% before, none after) Dec. 22, (24.8 %), Albert L. Butler Jr. (11.28 %), et al. to Silver Valley Broadcasters inc. (none before, Mr. Slick is director of Slick Corp., subsidiary of 100% $210,000. Principals: WYYZ Jasper, Ga.- Broadcast Bureau granted Filter He also owns and after). Consideration: United States Corp. oil Frank E. Krshka (37 et al. Mr. Krshka to- mod. of CP to extend completion date to June 1. gas production company in Winston- Salem, N.C., %). Action Dec. 22. gether with his wife owns 30% of KLCB(AM) and has various other Interests. Mr. Butler is di- Libby, Mont. Action Dec. 20. WEIC Charleston, Ill.- Broadcast Bureau granted rector of United Slates Filter Corp. He also is mod. of CP to add MEOV's values to daytime director of Wachovia Corp., holding company, and WAUR(FM) Aurora, 111.- Broadcast Bureau pattern. Action Dec. 22. has other interests. Southern Broadcasting stations granted transfer of control of Aurora FM Inc. from WKIX -AM -FM Raleigh, WTOB(AM) Win- Bureau are: Vincent G. and Jeanne M. Cofey, and Ray Sher- WAMH(FM) Amherst, Mass -Broadcast ston -Salem and WGHP -TV High Point, all North wood (as group. none to extend time to June 7. 100% before, after) to granted mod. of CP Carolina: WSGN(AM) Birmingham, Ala.; KOY- Stevens Communications Corp. (none before, 100% Dec. 18. Action (AM) Phoenix; KULF(AM) Houston, and WRVA- after). Consideration: 5343.000. Principals: Dale KJEL -FM Lebanon, Mo.- Broadcast Bureau AM-FM Richmond, Va. Southern has also applied W. Stevens, president (27 %), et al. Mr. Stevens, granted mod, of CP to extend time to June 27. to acquire WHBO-FM Memphis and WEZX(FM) formerly general sales manager of WIND(AM) Action Dec. 22. Tampa, Fla. Ann. Dec. 15. Chicago, has majority interest in WMRO(AM) Aurora- 20. KBMS(FM) Billings, Mont.- Broadcast Bureau WPSB(FM) Bridgeport, Conn. -Seeks assignment Action Dec. granted mod. of CP to extend time to July 1. of license from Nassau Broadcasting Co. to Robert KVCK(AM) Wolf Point, Mont.-Broadcast Bu- Action Dec. 22. L. Williams Broadcasting Co. for $440.000. Sellers: reati granted assignment of license from Klara WPRJ Parsippany-Troy Hills, N.J.- Broadcast Herbert W. Nobler, president, et al. Nassau Broad- Coffey, administratrix of estate of Robert E. Coffey, Bureau granted mod of CP for extension of com- casting is licensee of WHWH(AM) Princeton and to Hi -Line Broadcasting Co. for $110,000. Buyers: pletion date to Feb. 28. Action Dec. 15. WPST(FM) Trenton, both New Jersey. Buyers: Richard C. Fisher and Howard Rasmussen (each Robert L. Williams, president (73 %), et al. Mr. 50 %). Mr. Fisher is general manager of KVCK. WXXY(FM) Montour Falls, N.Y.- Broadcast Williams is vice president -sales and marketing di- Mr. Rasmussen owns and operates Wolf Point Im- Bureau granted mod. of CP to change trans, and rector of McGavren Guild, New York, national plement Co., farm equipment sales. Action Dec. 20. ant.; make changes in ant. system; ERP 1 kw; media sales firm. Ann. Dec. 18. ant. height 410 ft. Action Dec. 27. KEYD(AM) Oakes, N.D. -Broadcast Bureau WCLB(AM) Camilla, Ga. -Seeks transfer of granted assignment of license from Farm States WCLV(FM) Cleveland -Broadcast Bureau grant- control of Capel Broadcasting Co. from Russell A. Radio Co. to Berry -Iverson Company of North ed mod- of CP to extend time to July 1. Action Browne and Emerson W. Browne (together. Dakota Inc. for 555,000. Sellers: Maynard Sands Dec. 22. 6635% before, none after) to Charlie L. Browne (50 %), et al. Buyers: Ronn L. Iverson (50 %), WKBN Younffggsstown, Ohio -Broadcast Bureau (3311% before, 100% after). Consideration: 567,322. Alfred G. Berry (43.4 %), et al. Mr. Iverson is granted mod. to ant. and make Principal: Charlie Browne is president of station. operations manager of and has 40% interest in s in ansmiss on line. Action Ann. Dec. 18. KSDR(AM) Watertown, S.D. Mr. Berry is presi-

Broadcasting Jan 8 1973 50 dent and general manager of and has 60% interest ware corporation engaged in construction. contract in KSDR. Action Dec. 20. research, nuclear radiation products and services, Cable actions elsewhere WNAD(AM) Norman, Okla.-Broadcast Bureau scientific instruments and solid -state devices. Mr. granted assignment of license from University of McCormick was associated with RICO General from The following are activities in commu- Oklahoma to Oklahoma Communications Inc. for 1952 -72, most recently as area vice president for television $225,010. Sellers: John Dean, vice president for TV at RKO's WHCF -TV Boston and WNAGTV nity- antenna reported to BROAD- university relations, et al. Buyers: Don Hubert Hartford. Conn. Action Dec. 21. CASTING through Jan. 2. Reports in- McLeland (51 %), and John M. Borders and Larry WWHY(AM) Huntington, W. Va.- Broadcast clude applications for permission to in- Gene Ashcraft (each 241/2%). Mr. Borders is em- Bureau granted transfer of control from George H. ployed by Texas State Network as program con- Clinton (80% before, none after) to Husco Broad- stall and operate CATV's, changes in fee sultant and sales manager for KFJZ(AM) -KWXI- casting and Electronics Corp. (none before, 80% schedules and franchise grants. Franchise FM Fort Worth; WNOR -AM -FM Norfolk, Va., and after). Consideration: $205,000. Principals: Richard KEYS(AM) Corpus Christi, Tex. Mr. Ashcraft is H. Hustead (36.4 %). W. R. Goff, Jr. (4.6 %), cl al. grants are shown in italics. manager of Texas State Network. Mr. McLeland Mr. Hustead is vice president and manager of has interests in Wood Building & Land Co., Fort Perris, Cali/. -City council awarded franchise to WWHY. Mr. Goff is half-owner of Pianella's Dress Riverside Cable Corp. Firm will charge Worth, and has various real estate interests, also Shop in Parkersburg. W. Va. Action Dec. 22. $10 for in Fort Worth. Action Dec. 20. installation and $5 per month. KLBM(AM) La Grande, Ore. -Broadcast Bureau Boulder, Colo.-Teleprompter Inc. and Commu- granted transfer of control of KLBM Inc. from nity Tele- communications Inc. have applied for Gordon L. Capps, Gary L. Capps, David N. Capps Cable franchise. and Charles E. Harland (as group, 70.33% before, Final actions Brookville, Ind.-Town board granted franchise none after) to Kenneth L. Lillard (29.67% before, to Connersville Cable TV Inc., Connersville, Ind. 100% after). Consideration: $123.240. Principal: WHNB -TV New Britain, Conn. -FCC denied Boardman, Ohio -Township trustees granted fran- Mr. Lillard is vice president and manager of KLBM. motion by Connecticut Television Inc., licensee, chise to Armstrong Utilities Inc. Firm will charge Dec. 20. requesting Action that commission process all applications SI5 for installation and $5.50 monthly. WLKW -AM-FM Providence, R.I. -Broadcast Bu- for certificates of compliance for cable television systems in Connecticut in single proceeding. Action North Charleston, S.C. -Cable Video Communi- reau granted transfer of control of Radio Rhode cations has been awarded franchise. Island Inc. (licensee of WLKW(AM] and parent Dec. 20. company of Charles River Broadcasting Inc., li- Leon county, Fla. -FCC granted application for 'Johnson City, Tenn. -City commissioners passed cense of WLKW[FM]) from Alexander M. Tanger certificate of compliance by Video International ordinance granting franchise to TV Cable Co., sub- (100% before, none after) to McCormick Commu- Inc., proposed operator of cable TV system in cer- sidiary of Sammons Communications Inc. of Dallas. nications Inc. (none before, 100% after). Considera- tain unincorporated areas of Leon county. Grant is Under contract, company will pay city not less than tion: $710,667. Principals: Technical Operations Inc. conditioned upon submission of appropriate fran- $7,500 annually. (80 %) and William M. McCormick. president chise from Leon county board of supervisors. Farmemville Tes. -City council granted franchise (20 %). Technical Operations is publicly held Dela- Action Dec. 20. to Tri -City Cable Co. Classified Advertising

Payable In advance. Check or money order only. Management Continued Sales Continued Copy: Deadline Is Monday. for the following Monday's Issue. Copy must be submitted by letter Chicago based station group has an opportunity for Good small market station (10,000 plus) in Southeast or wire; no telephoned copy accepted. an effective, experienced manager to assist in operation Ark. Has opening for top flight salesman- announcer of existing properties and evaluation and develop. with management potential. Send complete resume Replies to ads with a box number should be ment of acquisitions. If you can bring ideas with you and tape to Barry Medlin, KAGH, Crossett, Ark. addressed to Box Number, c/o BROADCASTING, and work within policy we have an unusual oppor- 71635. 1735 DeSales St., N.W., Washington, D.C. 20036. tunity. Please give all details and requirements first letter. Our employees know of this ad. Thank you. Will pay 30% commission to qualified copy -oriented Applicant*: If tapes or films are submitted, please Reply Box A -16, BROADCASTING. radio salesmen. Experience and good recommenda- send $1.00 to BROADCASTING for each package tions necessary. City of 80,000. E. C. Stangland, to cover handling charge. Forward remittance Broadcast business manager. Experienced professional Manager, KCHF Radio, Sioux Falls, S. Dakota 57101. needed to manage Accounting separately. All transcriptions, photo, etc., Department of high billing, major market station. Will be responsible for Suburban AM station in LA area needs sales rep. addressed to box numbers are sent at owner's risk. al over -all cost accounting, profit projection and budget- to handle local and agency accounts. If experienced BROADCASTING expressly repudiates any liability ary control. Minimum three years experience, CPA and have strong track record will receive $800 -1000 or responsibility for their custody or return. desirable, but not mandatory. Send written resumes guarantee plus car. Available account lists have to Box A -27, BROADCASTING. All replies strictly generated $18-24 thousand annually. Opportunity for Rates, classified listings ads: confidential. An Equal Opportunity Employer. local sales manager. Dean T. Wickstrom, Gen. Sales Mgr., KWOW. -Help Wanted, 400 per word-S5.00 minimum. Farm News Network requires expansion. Innovations -Situations Wanted, 300 per word -$5.00 minimum. welcome. Send resume, salary requirements. Box WEEZ Radio, two way talk and hard news, serves -All other classifications, 500 per word -$5.00 A -36, BROADCASTING. Philadelphia -Wilmington Corridor. Due to expansion, minimum. we are looking for a few good men. Former Marines, -Add $1.00 for Box Number per issue. Rangers, Green Berets with combat experience pre- Sales ferred. Must be broadcast sales experienced, well groomed, articulate, ethical, creative. Send Rates, classified display ads: Assistant Qualified? Sales Manager for AM station in border Mid- detailed letter -resume to Platoon Leader, WEEZ Radio, -Situations Wanted (Personal ads) $25.00 per Inch. west major market. Please send basic statistics to Box Chester, Pa. Salary $175 weekly, plus draw against -All others $40.00 per inch. M -78, BROADCASTING. 6% net collections. Confidential. -5" or over billed at run-of -book rate. -Stations for Sale, Wanted to Buy Stations, Can you sell? Do you like to sell, to increase your Central Florida. This MOR station is growing and Employment Agencies and Business Opportunity billing, win prizes, cash bonuses, trips. If you are needs a salesman with small market experience. advertising requires display space. experienced, and a hard worker, these rewards are Salary, plus commission, hard work earns better than well within your grasp, in one of California's fast- average income. WJCM, Sebring, Fla. Agency Commission only on display space. est growing markets. Box M -134, BROADCASTING. Word Count: Include name and address. Name of Sales Manager, for small- medium market AM-FM South Dakota aggressive full time MOR station seeks north New Jersey area. Excellent salary and bene- (Des Moines) or of state (New York) counts as two city experienced, hungry salesman with play -by -play, fits. Contact Ralph Rood, WNNJ, Newton, N.J. 201- words. Zip Code or phone number including area ideas, drive. Reply with resume and picture. Box 3833400. code count as one word. (Publisher reserves the right M -161, BROADCASTING. to omit Zip Code and /or abbreviate if space does I responded five months ego, found great market areal Now building sales staff. If you can sell, want not permit. Count each abbreviation, initial, single All salesmen in ethnic radio. If you want a top sta- market, great potential, write me all figure or group of figures or letters as a word. Sym- tion to sell, we have it for you. Major Midwestern good info first letter: Reisinger, WPDC, Box 1600, Elizabethtown, Pa. market number 1 in Pulse in general market survey. bols such as 35mm, COD, PD, GM, etc. count as one 17022. word. Hyphenated words counts as two words. Sales list completely wide open. Can earn 20 thousand a year or more. Send complete resume including Se d pro. Self -starter only station in photograph and salary requirements. Box M-173, for f BROADCASTING. growing county in New York state. Immediate employment. Contact Al Etkin, Mgr., WPUT, Brewster, L RADIO NY 914-279 -7171. Looking for a challenge? This could be it. Manage program and sell a currently automated (but doesn't San Francisco -Major radio station will soon have Help Wanted Management have to be) FM station with background music in a opening for m or woman thoroughly experienced competitive city of almost 20,000 in the Southeast. in retail sales. aExcellent income potential with man- Wanted Mature adult to assume responsibility as ad- License and equipment are here. You provide the agement opportunities. Applicant should document ministrative radio executive, involving program, man- rest. Let's talk. Box M -178, BROADCASTING. retail activity in terms of billing, including case agement and sales. Good salary plus benefits, plus histories on approach, sales concept, presentation, stock. Box M -146, BROADCASTING. Multiple station owner seeking aggressive young account track record, etc. For confidential initial salesman ready to move up to sales manager. Must consideraiton, send resume, photo and supporting Station Manager. Eastern Shore rural station. Responsi- have three to five years experience on the street. material to: Broadcast Marketing Consultants, 216 ble individual experienced in programing, operations 20,000 plus annually and chance for station manage- World Trade Center, San Francisco, Calif. 94111. and sales. Excellent opportunity at attractive salary ment. Send complete resume first time to Box A-3, and other benefits for qualified person. Send com- BROADCASTING. Announcers plete resume to Box A -5, BROADCASTING. Small market New England radio station has opening Radio Announcer. Southeastern station seeks experi- Professional General Manager with top sales experi- for salesman, experience necesary. Active account enced man who has good references and is a pro - ence for growing Midwest station with greet potential. list, guaranteed salary plus commission, fringe bene- who can obtain and hold an audience. Send tape, Excellent salary and incentives. Stock option for right fits. Send photo, resume and requirements to Box picture, resume and salary requirements. Box M-163, man. Send resume to Box A -9, BROADCASTING. A -51, BROADCASTING. BROADCASTING.

Broadcasting Jan 8 1973 51 Announcers Continued Technical Continued Announcers Continued

Announcer /Program Director: Southwestern Ohio sta- Chief Engineer. Immediate opening for 5,000 watt Personality plus. Experienced articulate and Black. tion needs young, better than average man with pro- directional AM. Strong on maintenance. Call 609- Ambitious, v 'le, soul lock for hire. For tape and graming knowledge of Upbeat MOR, Contemporary 267 -8200. resume write Box M-150, BROADCASTING. and Rock. Good opportunity to grow with a new company. Send tape, photo and resume to Box M -165, Radio station engineer for AM /FM station in Tucson, 1st phone announcer, newsman looking for good BROADCASTING. Arizona. Must have FCC 1st class radio telephone medium market position. Hard working. 703. 941 -5317. license. Send resume and pay requirements to: Engi- Box M -154, BROADCASTING. NE adult MOR quality 5,000 watt AM /FM Stereo neering Dept., Box 15406, Phoenix, Arizona 85018. needs mature pro to communicate with VIP market. Northeast preferred. Experience (eight years) with Our sound is Shearing, Sinatra, Mancini. Polished Immediate opening, experienced chief, directional enthusiasm. Employed. First phone. MOR or CW. product. 45 min. NYC. Warm, seasoned broadcaster, AM, house available, contact Bill Moon, 1218 South Awaiting the right opportunity. Box M-172, BROAD- or young up and comer with serious attitude. Send Main, Normal, Ill. 309 -829.3333. CASTING. 71 /s IPS non -returnable tape, resume and salary requirements. Equal Opportunity Employer. Box M -168, Biggest little radie station in the world needs help. I want that first break! Good airtape, 3rd endorsed, am ready now. Robert, 806. 372 -9234. Box BROADCASTING. I have twelve Ampex's, three studios, automation, A-8, remote control, 50 KW FM, 5 KW AM DA. Need BROADCASTING. Experienced morning man -salesman needed for sta- someone to help me keep it all from crumbling to Male dj position tion in Southeastern city of 17,000. Salary plus com- the ground. If you're tired of sitting around watch- wanted. Will relocate. Experience mission adds up to fine income. Resume plus tape to ing meters wiggle, cell me. 304. 292.6301. Ask for limited. 3rd endorsement, hard worker, reliable. Box Box M -177, BROADCASTING. Jim Murphy. No geniuses, and hold the resumes. A -11, BROADCASTING. Rapidly growing top rated Eastern market MOR sta- R broadcast school grad. No experience. Will go tion seeking experienced drive time top jock. Must News anywhere, do anything for small salary. Box A -22, tape and resume. Equal Employer. BROADCASTING. send Opportunity News ABC Box A.2, BROADCASTING. Director medium market central Virginia affiliated. Dedicated professional delivery. Send tape, Improvvisatori (also generally extemporaneous wit), resume, references and salary requirements to Box Announcer needed at Virginia Country Music format 3rd phone, can tap dance, twirl baton and have M -175, BROADCASTING. great balancing act radio free to relocate within station. 5 KW daytimer in college community. Good for work. resume, 41h miles of Spokane, Wash Write: Jack Gordon, place to live and Stable staff. Send News Director wanted for fulltimer in Southwest. tape and salary requirements to Box A -34, BROAD- 4193, same city, 99202. $31.72 minimum. Send resume and tape . . . will be returned. Box CASTING. A -4, BROADCASTING. I want that first break) 3rd endorsed, 21, single Fla. growing chain needs: 1st -CE to maintain gear Will send tape and resume upon request. Robert W. News Director. Fulltime ABC entertainment affiliate and handle light evening anncng. shift; lst- anncr/ Neal, Jr., RD #1. Box 170, Blairsville, Pa. 15717. with strong emphasis on news. You must have sales dì combo man pro for major daytime show; 412-459 -6149. experience running an excellent news operation, be 1st -for all nits soft -soul /jazz /talk show. Could be a good radio newsman and leader. In return you Five years broad base experience in radio. greatest for a real veteran pro. Veteran personality opportunity be well with fringe benefits. to new block in medium resort will paid excellent Desiring Top 40 jock position or possibly PD. Mar- sales pro build resume and tape to Richard A. Jacobs, market. We offer permanency. A career growth. All Send picture, ried, 26, will relocate. Alan J. Bianco, 1825 -13 WFIR, Box 150, Roanoke, Va. 24002. EOE. Shoshone Dr., Lafayette, Ind. 47905. 317 -474.1319. fringes and being a member of one of the finest broadcast teams in the South. An Equal Opportunity . Album Rock, voice, Employer. Box A.35, BROADCASTING. Programing, Production, Others Female mellow experienced, intelligent I'm going to be the warmest, best Midwest Top 40 needs morning personality with Need experienced Program Director for medium size lady disc jockey. Can we help each other? Ruth ability for some production. A group station within Midwest market. Knowledge of Modern Country for- Anderson, 703 Grand Ave., Ames, Iowa 50010. a growth company offering a secure future. Only mat helpful but not essential. We want a creative those searching for permanence should apply. Rush person with strong personality that can guide and Announcer /copywriter. Deep voice best suited to resume, earnings, references, air check and pro- motivate people to their fullest potential. Salary nego- non -personality quality format. Barry Ritenour, 727 duction samples to Box A.44, BROADCASTING. tiable. Fringe benefits. Box M-64, BROADCASTING. Martin Ave., Fond du Lac, Wisc. 414.921 -4291. Five kilowatt fulltimer needs Contemporary announcer Program Director that can pull an air shift and knows Country jock. Prefer central time location. First with newscasting ability. Sales on commission in the new sound of Contemporary Soul. Minority phone. Experienced. Tuesday thru Saturday. 9-5 days CST, addition fo salary is also available. Send tape and groups encouraged to apply. No drifters. Big voice. 701.572 -7740. resume to KWEW, Box 777, Hobbs, New Mexico Salary open. Please send tape, resume, salary re- 88240. quirements end recent photograph in first' letter. Box Experienced dj looking for Top 40 or MOR station. M -142, BROADCASTING. Family man, young, aggressive, newscaster, salesman, Need two professional announcers, I for night shift big voice. A love for all music -also plays a few area. Programing operations, and 1 dl, heavy sports play -by -play. Must be experi- Hartford, Connecticut instruments. 3rd phone, tight board, dependable, enced professionals. Send resume, air check, picture announcing, copy writing. Opportunity for advance- creative, versatile. Can follow instructions. Willing to to: PD, Box K, Greeley, Colorado 80631. ment. Send resume, salary requirements. Box M -166, relocate. G.P.O. Box 1756, New York, N.Y. 10001. BROADCASTING. ABC owned FM stations look for Rock 'N Stereo on air talent. Send tape and resume to Dale Pon, 1330 Multiple station owner needs PD for Black programed Technical in competitive market. Must be experienced Ave. of the Americas, New York, NY 212 -LT 1 -7777. station stable and a go- getter. A good station needs rebuild- Major market chief has dynamite Top 40 audio for ing. Tape and resume to Box A -13, BROADCASTING. pro broadcaster who can taste number one. 28, de- Technical An Equal Opportunity Employer. grees, married, etc. and proven track record, East coast. Box A -29, BROADCASTING. Engineer. Seattle Classical Music station has opening ProductionPrometion Wizard. We went a self starter for qualified engineer with experience in thorough who can conceive and produce spectacular Top 40 23 yrs. radio. 16 yrs. Chief Engineer AM- FM -DA. preventive maintenance of RCA AM 1KW xmtr, plus promotions and commercial production for a station Experienced wiring and installation. Prefer Eastern adequate voice and experience in classical board that believes in both. Contact Arnold Lerner, WLLH, States. Box A -42, BROADCASTING. work. Send resume, references and tape to Box Lowell, Mass. M -103, BROADCASTING. What can you offer? Family type man, 12 years experience, have first class license, experience in- 40 Situations Wanted Management Chief Engineer-young pro specializing in Top cludes Chief Engineer, Program Director, and some audio. Major station East Coast. Box M -119, BROAD- Manager now. Proven successful back- management. All letters answered. Box A -43, BROAD- CASTING. available CASTING. ground. Know promotions, programing, and FCC. A Chief Engineer for established major deep South real money maker. Box M -156, BROADCASTING. 5KW AM, and 100KW Stereo FM. Exceptional oppor- Experienced lst ticket engineer. Young and reliable desires FM Stereo or TV station with good working tunity for a young sound specialist with a super- NY, NJ or Pa. Have proven track record in your sensitive ear for top quality audio. Facilities include market. Looking for good local station that wants conditions in a chief or staff engineer position in Box A.54, BROADCASTING. brand new studios. Excellent fringe benefits, including management experience. Can lead, direct, motivate, Washington, D.C. area. a house. Salary commensurate with ability. Send pic- and sell. Complete- knowledge of AM/FM broadcast- ture, complete resume, including references, to Box ing, programing and sales. Box A -19, BROADCAST- 1st phone technician. Solid electronic training. Look- M -139, BROADCASTING. ING. ing for practical experience. Salary very negotiable. Vincent Topazio 914 YO 9 -4106. Midwest AM needs experienced chief engineer. Good Station Manager? Operations Manager? Program Di- salary. Minimum board work. Reply Box M -162, rector? Professional first phone broadcaster presently News BROADCASTING. employed as Station Manager, seeks stable operation Wide programing background. Box A -40, BROAD- As sports director of small market television station, Chief. Prefer young, Top 40 specialist in strong both CASTING. I have become proficient in on- the-air reporting, film directional and audio experience. Excellent equip- production, and interviewing. I also have extensive ment, good working conditions and can meet any Sales radio play -by -play experience. A Northwestern Uni- salary requirements based on ability and experience. versity graduate, I'm looking for step upward to Immediate opening. Box A -20, BROADCASTING. possible Radio salesman hunting for job in Washington, D.C. combine TV and radio play -by-play work. Box M -11, BROADCASTING. Man with first ticket. WAMD, Aberdeen, Md. 21001. metro area. 3 years selling experience Baltimore market. Call 301.833 -9027. a reporter Opening for Chief Engineer for Albany, Georgia I've been in Washington, D.C. for six years. Beat reporting, general assignment, documen- AM-FM. Must be strong on maintenance. Sent) Announcers resume to WMJM, Cordele, Ga. taries, editorials, talk show. Presently news director at major station. I'm looking for a stable position in Combo chief, limited announcing, strong on preven- DJ, tight board, good news, commercials, 3rd phone. radio or television in a market large enough to tive maintenance. Contact Charley Gaylord, Box 100, Can follow direction. Willing to go anywhere. Box provide a liveable salary, small enough to let me live Ronceverte, West Virginia 24970. M -1, BROADCASTING. in the country. All inquiries considered. Box A -21, BROADCASTING. Immediate opening; qualified maintenance engineer Talk show host: experienced talk show host including for directional AM- Stereo FM. Announcing optional. success in Los Angeles, Strong demographics as well Experienced, young news director seeks sports posi- Good equipment, newer building. Relaxing sports- as strong ratings. All markets considered. Box M -143, tion with news or sales in competitive radio TV man's country. Call 715- 258 -5528. BROADCASTING. market. Box A -23, BROADCASTING.

Broadcasting Jan 8 1973 52 News Continued Technical Technical Continued

Practical, hard working, professional, experienced Television Tech., exp. operation and maintenance of Aggressive, young engineer seeks move up to manage- young journalist currently successful in medium color cameras, video tape recorders, etc. Willing to ment position. BS degree. Married. Experience: tele- market sales, but bored. Want back into news. Seek travel and share driving. Good pay for good man. vision, FM, AM Directional, construction, consulting. responsible, demanding news director, network bu- Send resume stating experience and salary require- Box A -46, BROADCASTING. reau, or 080 job. Former medium market news ments to Box A-48, BROADCASTING. director, six years R -TV, outstanding references all News previous employers. Missouri journalism graduate. Needed immediately: systems techs with at least 5 Box A -24, BROADCASTING years experience with 1200's, TR70's AVR -l's cameras As sports director of small market television station, (Broadcasting color), HS 100's and 200's in Chicago I have become proficient in on- the -air reporting, film Major market journalist, plus news, public affairs, area. Positions are with an international production production, and interviewing. I also have extensive Abe house. Full benefits and salary commensuate with Peabody, Ohio State, Lincoln, Gavel, SDX, (5) radio play -by -play experience. A Northwestern Uni- Freedoms Foundations, (2) American Optometric Asso- experience. Please send resume to Editai Productions versity graduate, I'm looking Inc., 1920 North Ave., Chicago, III. for step upward to ciations, National Mass Media Brotherhood, American Lincoln 60614. combine TV and possible radio play-by -play work. Legion Fourth Estate, eleven AP, plus fifty others. Box M -11, BROADCASTING. Commendations: Presidential, U.S. Senate, Congres- Gravco Sales, Inc., a subsidiary of the Grass Valley needs a sional Record, state governor, (10) resolutions state Group, Inc., regional salesman for the North- Major network director /producer. Heavy news back- legislature. Presently at liberty. Seeking powerhouse east area. A strong technical background in broad- ground. Professional, experienced, young and aggres- dedicated to community involvement. Box A -28, casting is essential. Please send a resume to Robert E. sive. Currently employed in NYC. Willing to relocate BROADCASTING. Lynch, Gravco Sales, Inc., Station Plaza East, Great for the right opportunity. Contact me at Box M -174, Neck, NY 11021. BROADCASTING. 'Tis the for giving. Give me opportunity, I'll UHF transmitter engineer 1st class Immediate give you hard working newsman. Can do sports also. ticket. P ly employed newscaster with seven years ex- Will relocate but prefer Midwest. Call Jim 502-452- opening. Salary $9,131 to $11,540 plus 2 longevity perience now in top forty market seeks move up. 6420. steps. Excellent fringe benefits. Contact Mr. Don Resume, etc. available. Box A -17, BROADCASTING. MacCullough, Dade County Public Schools, Rm 210 1410 Newswoman- recent broadcast, experienced reporter. NE 2nd Ave., Miami, Fla. 33132. Investigation and /or r h. Background in both Will relocate. Susan McNett, 14306 Lowe, Riverdale, (MP training and Ph.D). Writing experience. Pilot, III. 60627. Cell 312.849 -2303. Studio technician for color equipment: First phone Box 8841, Washington, D.C. 20003. required, Hollywood location. Must be experienced Recent MS in Communications seeks RTV newsman Transmitter engineer: GE 10 KW Klystron TT25A, position. Third phone endorsed, experience film /air, RCA Microwave, run proofs, Mt. Wilson location. Programing, Production, Others will relocate. Resume and references on request. Wil- Send resume Box 286, La Canada, Calif. 91011. 213- liam Briggs, 1510 S. Bascom, #63, Campbell, Calif. 790 -2566, Mr. Myers. I've made marionettes with lip movements that are 95008. 408 -371.4525. elements for a 7V show Need producer. Jack R. News Levien, 5100 Monument Ave., Richmond, Va. 23230. Radio coverage from Capitol Hill of your local Con- 202 gressional delegations. Call Connie Lawn at -225- Young, aggressive working newsman to co- anchor top 5215 or 202-338 -5844. 60's market upper Midwest network affiliate. The man CABLE we seek may now be weekend back -up man just wait Programing, Production, Others ing for "that opportunity." Resume and VTR required. Box M -53, BROADCASTING. Help Wanted Technical

Program Director operations manager. All MOR for- Major W market desires experienced, aggressive Technical Director: Individual familiar with installa- mats. Creative programer, skillful administrator. Ex- News Director. Box A -7, BROADCASTING. tion and maintenance of all kinds of videotape re- cellent voice. Seek new opportunity. Box A -47, cordons; film experience helpful; permanent position BROADCASTING. Newsman -photographer for medium market Midwest with major corporation subsidiary in Eastern metro- station. Experience with HoustonFearless Mini -Color politan area. Write Box A -6, BROADCASTING. Experienced, aggressive personality /PD wants air Processor desirable. Good opportunity to grow with shift /production challenge in Rock or Contemporary young, aggressive news department. Box A -15, MOR format, position optional. Solid track record, BROADCASTING. including creative work at ad agency. Top 40 markets WANTED TO BUY EQUIPMENT only. Box A.49, BROADCASTING. News cameraman. Northwest Top 30 affiliate seeks experienced newsfilm cameraman/editor. Send re- Need all equipment for new FM 3KW, 334 ft. tower. Programer -Broadcaster, 13 years experience. Versatile, sume, work sample and picture to Box A -38, BROAD- Send full info, description, price. WAXU, Box 516, on or off air. Will relocate. Top references. Steve CASTING. An Equal Opportunity Employer. Georgetown, Ky. 40324. Dunn, 203 -288-1412. Two photographer-editors wanted for the most de- Wanted: One 700 to 1000 ft. guyed antenna, used manding job in television. Creative, controversial but in good condition, 40 to 501 b. windload. Contact: weekly primetime documentary magazine. Must be Floyd Hubbard, Radio Station WVJS, Box 371, Owens- TELEVISION experienced, capable and cheerful in the face of ad- boro, Ky. 42301. vertistry. Send sample resume to Public Affairs unit, WCCO Television, 50 South 9th St., Minneapolis, Audiotechniques, Inc. wants to buy your used Schully Minn. 55402. Model 280 series tape recorders, any width from Help Wanted Management quarter inch to two inch. Write or phone Bob Berliner Programing, Production, Others or Ham Brosious giving condition, serial number and Director of Marketing. Group broadcaster needs 5 configuration. Audiotechniques, Inc., 142 Hamilton MBA graduates to fill newly created positions at our Ave., Stamford, Conn. 06902. 203- 359 -2312. . VHF desir- Director -A Media market needs two 5 television stations. Station sales experience talented director -announcers. Advancement available be in charge of all Wanted: Type accepted 12GHZ microwave equipment. able. Candidates selected will with Equal Opportunity Employer. Send resume, ref- at each and be groomed Wolverine Cablevision, Inc., 327 W. Columbia Ave., marketing services station erences and salary. Box M -148, BROADCASTING. for top level management positions. Send resume Battlecreek, Mich. 49015. Phone 616-962 -6216, Mr. Hartson. to Box M -115, BROADCASTING. Strong Director to direct complicated news in competitive top 25 market. Box A -32, BROADCASTING. 1 5 KW Gates transmitter 5- BCP -2. State availability, G I Sales Manager. Top 10 market VHF network price and condition. Contact Dave Debree, WLOB affiliate. Income range $45,000 to $50,000 per year. Producer -Copywriter Midwest VHF Top 50 market. have Radio, 779 Warren Ave., Portland, Maine 04104. Rush resume to Box M -116, BROADCASTING. Com- Must be creative and knowledge of local video 207. 775-2336. pletely confidential. tape -film production. Able to work directly with client-agency. Equal Opportunity Employer. Contact We need used 250, 500, 1 KW, 5 KW 6 10 KW AM Television Station Manager. Are you the person for George Leh, Production Manager, WJRT -TV, Flint, and FM transmitters. No junk. Guarantee Radio Supply Mich. a unique and challenging opportunity in the field Corp., 1314 Iturbide St., Laredo, Texas 78040. of educational television? This new position encom- passes responsibility for planning, coordinating and Situations Wanted Sales Need new or good used 3 inch I.O. camera tubes directing the activities of the brand -new ET station, and low channel frequency determining parts for KLCS -TV Channel 58, operated by the nation's second Sales manager available immediately. 16 years excel- RCA 6806 cavities. KLOC -TV, Modesto. 209 -529 -2024. largest school district. This station will serve the lent track record AM and TV. National regional sales entire greater Los Angeles community. Starting salary manager for 4 TV and 2 AM. Constant increases, even of $27,000 per year with two annual increases of when national averages down 19 %. Average increase FOR SALE EQUIPMENT approximately $1500 each. Minimum requirement of up 45 %. Relocate. Buy in. Box 683, Tyler, Texas four years' supervisory experience in development, 75701. 214 -592 -6280. production and scheduling of cultural, educational RCA TK -27C film camera and TP15 multiplexer with and public affairs TV programs. Administrative ex- TV sales position desired. Washington, D.C. metro TK -21 mounting hardware for two camera operation. perience in the TV field is desirable. Selection will area. 3 years selling experience in Baltimore market. Both used 90 days, like new, in storage, complete. be competitive by examination. Applications must be Call 301 -833 -9027. Box A -1, BROADCASTING. on file by February 2, 1973. Call (213) 749.6606 for For Sale: Color mobile of three an application, or write: Classified Recruitment, Los Announcers unit consisting (3) Angeles Unified School District, P.O. Box 2298, Los GE PE -350 camera chains, vertical interval switcher Angeles, California 90051. with special effects, air ride truck with gate. Excel- Sports or news in TV. Have 4 years experience in lent condition. Write Box A -52, BROADCASTING. radio. Single, 28, veteran, 3rd phone. Southeast area Sales Box A -14, BROADCASTING. U.S. Gov't. surplus. Save 75% on video tape! De- gaussed, guaranteed! Top brands- Scotch, Ampex, TV Salesman. Chicago network owned and operated Technical Memorex. Vz "x7200', $12.50; 1 "x3600', $10; 2 "x3600', station. Opportunity to advance into national sales $15. Brand new Ampex 779, 2"x3600', $25; 10/5225. FOB Houston. GENSCO, Box 14628, Houston, Texas in 1 or 2 years. Thirty -five thousand approximate Engineer, first phone, experience AM, FM and TV. first year income. Mail resume to Box M -114, BROAD- Presently employed. Experienced installation and 77021. 713- 748.3350. CASTING. maintenance. Technical school graduate. Resume and photo. Box M -111, BROADCASTING. Alford type 1052 Diplexing Filter, 500 ft. rigid 34" #1 TV in three station Southern California market coax with bullets and hangars, 5 sections Alford Ch. needs you if you can sell, go back and sell again. Experienced video tape operator editor seeking posi- 9 antenna. All in excellent condition priced to sell Salary, incentive, fringes. Send resume -all informs tion with production house or station with heavy individually or as a package. Contact Reggie Moffat, Lion confidential, to Box A -10, BROADCASTING. An tape commitment. Willing to relocate. Box M -164, Mid Fla. TV Corp., Box 6103C, Orlando, Ha. 32803 Equal Opportunity Employer M /F. BROADCASTING. or phone 305 -841.5040.

Broadcasting Jan 8 1973 59 For Sale Equipment Continued Instruction Continued Help Wanted Management

Gates 1 KW FM18 transmitter good condition opera,. R.E.I., 1336 Main Street, Sarasota, Florida 33577. Call OWNERSHIP ing KNBY-FM, Newport, Arkansas. Increasing power. (813) 955.6922, or toll free: 1. 800.237.2251. General Manager position and ownership oppor- Priced for immediate sale. 501. 762-2093. tunity available with major market station in F.C.C. TYPE exams guaranteed to prepare you for top Southeast location. Salary range, 530,000 to Schafer 800 mono brain, good condition. Best offer. F.C.C. 3rd. 8(10.00 with broadcast endorsement) 2nd. $35,000 per year plus 10% of ownership to be KOZN -FM, 630 Ash, San Diego, Calif. 92101. (812.00), and 1st. ($16.00), phone exams; complete given out of profits. Young, aggressive Program package, $25. Research Company, Dept. B, 1630 Directors and Sales Managers will be consid- 10 KW Collins 734A FM transmitter complete with Woodfern Dr., Homewood, Alabama 35209. ered for this position. Rush complete resume to hundreds of spare parts and tubes. Includes GEL President, Box A -18, BROADCASTING. We will Stereo exciter plus 67 KHZ generator. $2350 total. In Chicago, OMEGA Services has the best price for a not contact previous employers without your Buyer moves. However, we will help dismantle and First Class License. Day or evening. Guaranteed re. permission. load. Jim Tiflis, WOLF -FM 904.736.2000. suits) OMEGA Services, 333 East Ontario. 312.649- 1 0927. Collins 830E-2A 10 KW FM 1 KW driver Stereo mint. Available summer '73. WFAW, Box 94, Ft. Atkinson, Li d by New York State, n approved for Wisc. 53538. FCC Ist Class license and announcer -disc -jockey train. CHALLENGE ing. Contact A.T.S. Announcer Training Studios, 25 Consoles-McMartin has the finest 5 & 8 channel West 43 St., N.Y.C. (212) OX 5.9245. Somewhere in the broadcast industry mono /dual /stereo consoles on shelf and available there is an individual looking for the for immediate delivery. Contact Sales Department, First Class Ticket in 3 weeks or less. Start January 8, Dept. "D ", McMartin Industries, Inc., 605 North 13th 15, 22, or 29th. VA approved. Tuition $330.00 Amer- challenge and the opportunity which Street, Omaha, Nebr. 68102. 402 -342 -2753. ican Institute of Radio, 2622 Old Lebanon Rd., Nash- could eventually lead to heading up a ville, Tenn. 37214. 615 -889 -2480 group Heliax- styrofiex. Large stock- bargain prices-tested radio company. If you feel your and certified. Write for price and stock lists. Sierra Elkins Institute in St. Louis. 314.752 -4371. First Class background and experience merit con- Western Electric, Box 23872, Calif. 94623. FCC license. Oakland, sideration, we would be pleased to have RCA BW.74 Stereo monitor, McMartin TBM 4000 mod- you write to Box A.33, BROADCASTING. ulation monitor (FM), Schaecer RC -20 remote control COMEDY MATERIAL Please include your minimum require- studio and transmitter units, Moseley PBR -30 remote -audio line, ments. Our staff has read control set no DC 30 channels metering 30 Minute pop -in tapes. 500 One -liners, Sexy Secre- this ad. and RCA WO Federal and control, -83 audio oscillator, taryl $10. Sample $2. Free brochure. Tapes, 975 your writing us will be held in absolute 101 Precision 915 tube tester. -C field strength meter, South Tuttle, Sarasota, Fla. 33579. Please contact William Ryan for further information confidence. the above. 219- 447-5511. on Funny! Professional Comedy. Sample only SI. Sun- shine Comedy Service, Room 23, Box 4636, Jan, 1- VR1100. All available accessories including 6 Florida. 32201. heads. Excellent condition. $13,000. 4- Marconi Mark Help Wanted Sales IV Camera Chains including 600' approximately Professional comedy material! Servicing the Stars for camera cable. $500 each. 1- Varotal Mark V Lens. 30 years. "The Comedian" Monthly $45 yr. "Anniver- $3,000. 1 -RCA Video Switcher. Model StPTS-1 -8/3A. sary Issue" $30. 35 Fun- Master gag files $45. Billy MFRS. REPRESENTATIVES WANTED Syracuse. Paul Barron, -0440. $1,000. WCNY- 315 -457 Glason, 200 W. 54th St., New York, N.Y. 10019. AM -FM BRDCST. EQUIP. MFR. WANTS Becht, reel to cassette, duplicator, demon. One (1) MFG. REPS (NOW) FOR EAST strator, 4 track Stereo or 2 track mono. Price $1950. COAST & 312. 668.5802. D. Russell, 213 E. Lincoln, Wheaton, III. MISCELLANEOUS MIDWEST. FORWARD PRINCIPAL LIST WITH PERSONNEL RESUME TO: One stop for all your professional audio require. Deejays! 11,000 classified gag lines. $10.00. Uncon- ments. Bottom line oriented. F. T. C. Brewer, Box Box A -30, BROADCASTING 8507, Pensacola, Florida 32505. ditionally guaranteed. Comedy catalog free, Edmund Orrin, Mariposa, Calif. 95338. Cartridge tap. equipment -New and rebuilt guaran- Prisesi teed. Autodyne. Box 1004, Rockville, Maryland 20850, Primal Prizes' National brands for promo. REPRESENTATIVES (301) 762 -7626. tions, contests, programing. No barter, or trade DEALERS WANTED . better! For fantastic deal, write or phone: Tele- vision I Radio Features, Inc., 166 E. Superior St., Broadcast cartridge tape equipment Chicago, Illinois 60611, call collect 312- 944 -3700. manufacturer desires aggressive rep. INSTRUCTION resentatives and dealers for superior "Free" Catalog . . . everything for the deejayl product line with wide broadcast ac- Comedy books, airchecks, wild tracks, old radio ceptance. Many areas available. Contact: Correspondence instruction leading to FCC license and shows, FCC tests, and morel Write: Command, Box electronics degree. G.I. Bill approved. Grantham, 1505 26348, San Francisco 94126. Box A.50, BROADCASTING N. Western Ave., Hollywood, California 90027, 1 Music For Sale: 653600 ft. reels First Class FCC License theory and laboratory training -half track, two. direction, 33,4 IPS mono MOR music. Five reels of Help Wanted in six weeks. Be prepared . let the masters in the Announcers Christmas included. Make offer. 308. 632 -7121. Box nation's largest network of 1st class FCC licensing 239, Scottsbluff, Nebr. schools train you. Approved for veterans' and ac- FEMALE ANNOUNCER credited member National Association of Trade and A , engineers: Increase Technical Schools. Write or phone the location most your income. Info,. Are you a gal with a great voice, professional mation free. Sceptre, 4812 Imperial Terrace, Louis- attitude and 3rd class F.C.C. license? Are you convenient to you. Elkins Institute in Dallas, 2727 ville, Ky. 40216. Inwood Rd. 357 -4001. willing to work hard to earn a spot with a major market, group owned adult music station? If the Elkins in Ft. Worth, 1705 W. 7th St. answer is yes, send a resume and audition RADIO tape to Elkins in Houston***, 3518 Travis. Box M -109, BROADCASTING Elkins in San Antonio**, 503 S. Mein. Help Wanted An Equal Opportunity Employer Elkins in Hartford, 800 Silver Lane.

Elkins in Denver**, 420 S. Broadway. NEW MEXICO IS A GOOD R & B SOUL Elkins in Atlanta, 51 Tenth St. at Spring, N.W. PLACE TO LIVE We want to hire a R & B, Soul, jock Applicants wanted (DJ's, sales, news, engs., that's tired of the jive. We're a major Elkins in New Orleans, 2940 Canal. etc.) for occasional openings in small to medium markets, especially from nearby market station that will pay top bread Elkins in Minneapolis, 4103 E. Lake St. states. Don't call, send typed resume, for the right man or woman. tapes Elkins in Oklahoma City, 501 N.E. 27th. and requirements. New Mexico Broadcasters Association, 709 Box A -25, BROADCASTING Elkins in Memphis, 1362 Union Ave. Fruit Ave., NW, Albuquerque, N. Mex. 87106 An Equal Opportunity Employer Elkins in Nashville, 2106 -A 8th Ave. S.

Sine. 1946. Original six week course for FCC 1st class. 620 hours of education in all technical aspects of broadcast operations. Approved for veterans. Low - cost dormitories at school. Starting date April 11, Major Station Changing Format June 3, 1973. Reservations required. William B. Ogden, Radio Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92649. Contemporary. Needs all new staff. On the air announcer training at R.E.I. features individual, realistic preparation for your Radio /TV Jocks to $300 weekly, career. R.E.I: s engineering course features intensive training for the FCC First Phone) Complete either course in lust five (5) weeks! Call 1.800. 237 -2251 toll Newsmen to $250 weekly. free for brochure. Write: R.E.1., 1336 Main Street, Sarasota, Florida 33577. Send tape and resume to: R.E.I., 3123 Gillham Road, Kansas City, Missouri 64109. (816) 931.5444. Or toll free: 1- 800 -237.2251. R.E.I., 809 Caroline St., Fredericksburg, Virginia Box M -181, Broadcasting 22401. Call Ray Gill (703) 373-1441. Or toll free: I- 800 -237.2251.

Broadcasting Jan 8 1973 54 Help Wanted News Situations Wanted Announcers i Sales Continued NETWORK 0 & O NEEDS A NEWS DIREC- RECORDING STUDIOS TOR WHO IS WILLING TO ACCEPT COM- ACCOUNT EXECUTIVE PLETE RESPONSIBILITY FOR A FULL Professional voice. 20 years broadcast- TIME STAFF IN A TOP -TEN MARKET. ing radio and television. Versatile de- Special 1-year training program now available SEND RESUME, TAPE & SALARY RE- livery. Also experienced editing audio to an experienced Account Executive interested QUIREMENTS TO BOX M -180, BROAD- in becoming a Broadcast Management Consult- CASTING MAGAZINE. tape. Don Perrie (Prittie) ant specializing in executive search. Successful An Equal Opportunity Employer. We encourage 1329 Kensington Road candidate will work closely with television and applications from both sexes and all races. Grosse Pointe, Michigan 48230 radio station ownership in human resources de velopment. Oualifications must include college degree, high energy level, superior learning ability, and strong interest in being recognized as an industry leader. Limited travel. Prestigious suburban Chicago offices. Twenty-four thousand InEWEN media mehMehs annual draw against percentage of billings. Op- portunity to earn $50,000 per year plus stock participation. Call Fred Harms, Vice President, During 1973, the world's largest radio network will be expanding its news coverage and operations. We're looking for several extremely competent newsmen of national network Ron Curtis 8 Company, 312-693-6171. caliber to loin our team of highly professional reporters and editors serving over 570 affiliated stations through responsible, accurate, fair and balanced newscasts. With a goal of objectivity In reporting facts, our newsmen write and air a bright, alert, authoritative presentation. Do you qualify? If So, send a tape, resume and picture (no phone calls please) to- Help Wanted Technical Steve McCormick, Vice President - News Mutual Broadcasting System Maintenance /Construction techni- World Center Building cian with solid experience in live 918 16th Street NW Washington, DC 20006 color cameras and VTR. Top Union An Equal Opportunity Employer rates with major Eastern station.

Write Box M -153, BROADCASTING WHAS RADIO NEWS EXPANSION Situations Wanted News We're 50kw 1 -A looking for three i broadcast journalists who know: WANTED BROADCAST ENGINEERING TECHNICIAN 3 -legit news. A Different Challenge of the medium; -TV newsman, with University of Wisconsin - Extension -the tools Experienced radio WHA.TV, Madison. Install, maintain and digging, taping, tape editing. additional background in wire service, newspaper, and broadcast management, modify broadcasting equipment to meet -disciplined writing. looking for out -of- the -ordinary assign- changing needs of a modern television ment, preferably foreign. production center. Need five years of Tape of complete shift, writing, work experience in the operation and editing samples, resume to: Box M -118, Broadcasting maintenance of a variety of television Glenn Bastin, Rad News Dir. J broadcasting equipment, one year of which shall have been as a junior op- WHAS Radio, Box 1084 erating engineer in audio.visual opera- Louisville, Kentucky 40201 tions or maintenance. Must possess a 1st class radio- telephone license issued TELEVISION by the Federal Communications Corn - Help Wanted Technical mission. Start at $878 a month; raises Help Wanted Management to $1141. Apply by February 3 to: State of Wisconsin CHIEF ENGINEER - RADIO State Bureau of Personnel Large group broadcaster needs aggres- 1 LOCAL SALES MANAGER sive and experienced Chief for its FM We're one of America's leading television sta- One West Wilson Street tions and located in a large Midwestern market. property in Florida, Must have experi- Madison, Wisconsin 53102 ence in all phases of broadcast engi- Position available as a result of internal promo- neering, management and operations. tion. Candidates must have local sales experience Phone (608) 266.1131 Resume must include experience. salary and possess ability to develop and implement history and desired salary. effective marketing strategy and planning for 6 AN EQUAL OPPORTUNITY EMPLOYER Box A-45, BROADCASTING man local Sales Department. Forty thousand base An Equal Opportunity Employer salary and excellent bonus arrangement. Send resume 1a Dr. White, Management Consultant, Box M -106, Broadcasting. Your identity will he Help Wanted News Help Wanted protected. Programing, Production, Others Help Wanted Sales TELEVISION NEWS DIRECTOR Program Director for Black Oriented News Director for Northeast television sta- Fulltime station in major. TELEVISION 8. RADIO SALESMEN tion in the top thirty markets. Network affil- Unusual opportunity for an experi- Network owned and operated station group will iate. Full responsibility for the News De- enced Program Director. All replies Salesmen in 1973. Excel- be adding experienced Requirements include: held strictly confidential. lent opportunities in both television and radio, partment. including company owned national representative Box M -141, Broadcasting division. Rapid advancement for candidates with Leadership Ability Submit detailed resume to 1 management potential. Responsible News Judgment Box M -117, Broadcasting. Confidential. Equal Situations Wanted Management Opportunity Employer. i Strong Motivation Minimum of five years experience in broad- NEED A G.M. ? ?? i cast journalism. Resume and references DIRECTOR Well -known jock, well -known P.D. wants desired. Write to be well -known G.M. 34, college, cur- RESEARCH SALES DEVELOPMENT rently P.D. major market Prefers giant. Independent Television Sta- West Coast. Please describe the man Los Angeles Box A -31, BROADCASTING Candidates you need and send to: tion has immediate opening. An Equal Opportunity Employer with broadcasting or advertising media Box A -39, BROADCASTING experience preferable. Successful appli- J cant will be involved in all areas of Sales Research, Marketing Analyses. "SUCCESS" Sales Development, Broadcast Manage- ANCHORMAN /PRODUCER RATINGS -INCOME ment Data Research and License Re- Northwest Top 30 network affiliate seeks expe- KOGO, San Diego -WASH, Washington newal. rienced professional- Top performance required. WKYC, Cleveland He should be presently employed and can fur. Major market only- GM /PD- Consultant Good Salary, Excellent Benefits, Fine eish proof of his success. Air checks only. All Call me now! Opportunity, Please send resume to nquiries confidential. An Equal Opportunity DICK ROBERTS 216. 521.9496 Employer. 1057 Parkside Dr. Box A -41, BROADCASTING Lakewood, 0. 44107 Box A -37, BROADCASTING

Broadcasting Jan 8 1973 55 Employment Service Miscellaneous Continued WANTED TO BUY STATION Attic/Jai Jadio Jescarcfi WANTED TO BUY AM Fulltime or AM -FM currently 527 Madison Ave., New York, N.Y. 10022 The nationally recognized audience survey experiencing financial or personnel company built on an HONEST reputation." problems. Former station owner will (Surveys from $269) deliver down payment to demonstrate good faith. A O. BOX 1071 - CASA GRANDE, ARIZONA 85222 1.\ 602- 836 -2792 COLLECT Box A -12, BROADCASTING BROADCAST PERSONNEL AGENCY Shades Barish, Director Brokers & Consultants to the FOR SALE Stations Communications Industry

THE KEITH W. HORTON COMPANY, INC. SOVRNV Help Wanted 200 William Street Elmira, New York 14902 INCORPORATED (P.O. Box 948) (607)733 -7138 Programing, Production, Others BROKERS & CONSULTANTS SUITE 217 11300 NORTH CENTRAL EXPRESSWAY TELEVISION PRODUCTION MANAGER DALLAS, TEXAS 75231 (214) 369 -9545 Production Manager for major Midwest market television WEST network affiliated station. Must have personal qualities of Priced less than 2 times gross creativeness, maturity, enthusiastic dedication and admin- for immediate sale istrative ability. TV Production experience essential. Re- Full time 5 KW facility -top growth market -station will gross over $300,000 sume and references desired. Send to: this year -one of two dominant facilities in five station radio market. Box A -53, Broadcasting Price: $550,000. An Equal Opportunity Employer iCaltur & )' rGatirrtt / íirùia VrIIkrrsi, I'ttt. 341 Bayside Dr. 116 Central Park South Newport Beach, Ca. New York, N.Y. TV PRODUCTION PERSONNEL Business Opportunities t (714) 675 .4585 (212) 265.3430 / One combination PD and Assistant Chief Engineer, one Videotape Operator with Sales EECO experience, Chief Audio editing one LARSON /WALKER & COMPANY man with mixing and sweetening experi- "Opportunity Unlimited" ence, one Chief Cameraman and Lighting Brokers, Consultants, & Appraisers Looking for a change? One with chal- Director. Personnel must be capable of lenge? Do you want an opportunity that Los Angeles, Calif. 90067 Wash., O.C. 20036 working with RCA studio and control room offers unlimited earning potential, se- 1801 Ave. of the Stars 1725 On Sales St., N.w. equipment. All new installation at Oral curity, plus advancement? Then investi- Century City, Suite 501 Suite 508 Roberts University, Tulsa, Oklahoma. Oper- gate this Ad. Former Broadcaster (16 213/277 -1567 202/223 -1553 ational date Jan. 31. 1973. Call Don Ford years) needs qualified Salesman to sell 918- 743.3823 or write Personnel Dept., Oral advertising- merchandising concept - in Roberts Univ., Box 2187, Tulsa, Okla. Minnesota, Wisconsin, Arizona, South- em several States be- STATIONS FOR SALE 74102. California, (plus ing opened soon). Big demand for our SOUTHWEST. Absentee owned fulltimer. product. We need self- organizers who 1 Requires owner- operator. $150,000. Terms. can sell and supply demands of over 2SOUTHEAST. Profitable daytimer serving Situations Wanted News 200 categories of business leasing, or small market. $185,000. Terms. buying our products. Sales Managers, FLORIDA. Serves growing market in one of I 3 WANTED Sales Representatives needed at once. the more desired areas of the state. Sales training plus sales field assistance $300,000. Terms. A Different Challenge provided. Act now, contact Experienced radio -TV newsman, with additional background in wire service, Glenn H. Pederson newspaper, and broadcast management, General Manager looking for out -of- the -ordinary assign- Commander Board Sales, Inc. ment, preferably foreign. Jack L. Stoll 321 South 3rd Street Box M -118, BROADCASTING La Crosse, Wis. 54601 and ASSOCIATES 6430 Sunset Blvd., Suite 1113 A -Code 608- 782 -0580 P.O. Box 550 Los Angeles, California 90028 ANCHORMAN Area Code 213 -464 -7279 NY radio network correspondent seeks new challenge in key TV slot. Attrac- tive, personable, young, good writer, clear delivery and experienced in -the- field reporter. 12 years in broadcast SE Small AM /FM $120M Terms E Small FM $160M Terms news. Family man. Excellent references from network. Available after January, E Medium AM /FM $350M Cash E Metro Fulltime $565M Nego Box M -176, BROADCASTING SE Medium AM /FM $650M Cash MW Metro FM $150M 29% FL Major Daytime $850M Cash MW Major Fulltime $2.5MM Nego MISCELLANEOUS SE Major Fulltime $2MM Nego E Major Daytime $250M Terms

COMEDY- GOLDEN DAYS OF RADIO Nostalgia is sweeping the country and so are our 5- minute daily programs featuring the great CHAPMAN ASSOCIATES" comedians of Radio's Golden Age. Over 50 different comedians featured. Two commercial po- business brokerage service sitions. Easy to sell -reasonable rates. Phone (703) 342 -2170 and listen to audition tape. Have your tape recorder ready when you call and Atlanta Chicago Detroit Elmira, New York make your dub while listening. Hayden Huddle - aten Productions, 305 Shenandoah Bldg., Roan- Please write: 5 Dunwoody Park, Atlanta, Ga. 30341 oke, Virginia 24011.

Broadcasting Jan 8 1973 58 Profile

An editorialist steeped quickly, "but not a grandfather figure; he's too progressive for that." in news heads the new NBEA Bryson Rash has been receiving that The scene was Washington's Union Sta- kind of plaudits for nearly four decades. tion on a blustery November afternoon His career in broadcasting began in in 1940. President Franklin D. Roose- 1925, when he successfully auditioned velt had just returned to the capital city at the age of 12 for the part of Buster after winning an unprecedented third Brown on a program sponsored on KMOX term in office. On the railroad platform St. Louis by the Brown Shoe Co. That was Bryson Rash, then a 27- year -old first position abruptly ended a year later, NBC staff announcer. Microphone in through no fault of his own -his voice hand, he had been broadcasting from changed. But after a seven -year "hiatus," the station for 20 minutes, ad- libbing as Mr. Rash was back in broadcasting, he awaited the chief executive's tardy working as an announcer at several Mid- debarkation. When the President finally western stations before joining WJSV emerged, he gazed down at a mass of Bryson Brennan Rash, manager of editorial (nowwTOP) Washington in 1936. reporters, spotted the young, fast -talking services, WRC -TV Washington, and A year later, he was hired as a staff man from NBC and chortled: "Look at president, National Broadcast Editorial announcer by NBC in Washington, Rash down there. He doesn't know what Association; b. Aug. 18, 1913, Los Angeles; where he rose to national prominence, he's talking about." To those who know performer, KMOX(AM) St. Louis, 1925; presiding over numerous events at the Bryson Rash, it's not necessary to empha- announcer, KWK(AM) St. Louis, 1933 -34; White House during the fireside chat size that the statement was in jest. KMOX, 1934 -35; WLW(AM) Cincinnati, days of the Roosevelt administration. Thirty-two years later, Mr. Rash 1936; joined CBS, Washington, as staff When the NBC Red and Blue networks beamed with satisfaction as he ushered announcer, 1936; joined NBC, Washington, split in 1942, Mr. Rash went with ABC, a reporter into his office at NBC's WRC - 1937; chief announcer, 1938 -40; NBC the offshoot of that divorce. He also AM -FM -TV Washington. It's a small office, liaison with White House and State worked for a while with both ABC and hardly noticeable in the sprawling NBC Department, 1940 -42; director of special its Washington affiliate, WMAL. During combine, and definitely not one that events and public affairs, WMAL(AM) -ABC that time he made the transition to news could be termed prestigious. It is, rather, Washington, 1942 -49; anchorman, WMAL- broadcasting. Since then, his journalistic a working office, which is more than TV 1948 -56; newsman, NBC News, endeavors have been extensive and im- appropriate since, at 59, Bryson Rash is Washington, and WRC- AM- FM -TV, 1956 -70; pressive. In 1947, Mr. Rash arranged for still very much a worker. It is here that manager of editorial services, WRC -TV, 1970. the telecast of Secretary of State George Mr. Rash, as WRC -TV'S manager of edi- Education: JD American University, 1941; Marshall's testimony before the Senate torial services, presides over an operation m. Julie Jenkins, 1940; children- Brennan, Foreign Relations Committee -the first that turns out five station editorials each 29; Julianne, 26; Emmy award, Washington time a congressional hearing was cov- week. And, at least temporarily, it is chapter of National Academy of Television ered live by broadcast media. He also also here that the new National Broad- Arts and Sciences, 1962; president, provided the principal broadcast cover- cast Editorial Association has its head- National Press Club, 1963. age for the signing of the Japanese peace quarters. treaty in 1951, Senator Estes Kefauver's As president of NBEA, which became crime investigations in 1951 and 1952, an independent organization last Novem- NBEA's role, as Mr. Rash sees it, is and President Truman's televised tour ber at the Radio Television News Direc- more as a consolidation than as a politi- of the renovated White House in 1952. tors convention in Nassau, Bahamas, cal sounding board. The exchange of He later was responsible for the main Mr. Rash must plan and execute NBEA's ideas, techniques and common problems network pool coverage of the dispute be- first general convention, now tentatively among the nation's broadcast editorial- tween the Army and Senator Joseph scheduled for June in Washington, a ists, he indicates, will be the association's McCarthy (R -Wis.) in 1954. meeting that some knowledgeable ob- paramount function. He does not antici- For one who has run the gamut in servers feel will determine the success pate any significant lobbying effort by terms of reportage, it might be speculated of the new association. Beyond that, it the association, at least not in its rudi- that Mr. Rash's present position is a will also be the front -line responsibility mentary phase. welcome respite. But if that is the case, of Mr. Rash to canvass the industry's Mr. Rash is confident, however, that the pressing demands of the job do not editorialists, to encourage participation NBEA will surmount any problems of seem to justify it. Mr. Rash emphasizes in NBEA and, unquestionably, to serve infancy and grow into a viable repre- that his principal problem as wRC's as the guiding force in the organization's sentative body. Response to the initial chief editorialist is to make "absolutely search for an identity. call for membership, he reports, has certain" that the material he airs rep- NBEA is not a new idea. Its founda- been "simply great." resents all sides of the issue in question. tion was laid nine years ago with the It is this optimism, coupled with the Mr. Rash acknowledges that it is im- initiation of the National Broadcast Edi- high esteem with which he has been possible to please all the people all the torial Conference, a yearly gathering of embraced by his colleagues that landed time with his efforts. And he is not broadcast editorialists that did -and still Bryson Rash at the helm of NBEA. "He's troubled over taking a position that does -maintain close ties with RTNDA one of the most wonderful and charming might prove to be unpopular with the and the National Association of Broad- men I've ever known," said one associ- majority of his audience. "We go to casters. But over the years, there arose ate. At WRC. where he has been em- the issue and how we feel it should be a general feeling on the part of the con- ployed since 1956 (for the past three resolved. If we are in the minority, we ference's participants that editorialists years as the stations' chief editorialist) will take that stand." But he would not play a distinct role in broadcasting apart he is almost universally regarded with hesitate to modify his position if proved from their newsmen colleagues. That affection and admiration. "He has the wrong. You're not a hero if you refuse feeling, Mr. Rash says, jelled at the ability to demand respect without being to bend when circumstances justify such 1971 conference at St. Louis, and led authoritarian. "He's sort of a father fig- a move, says Bryson Rash. "You're just to the drafting of NBEA's constitution. ure," said a fellow worker, who added plain obstinate."

Broadcasting Jan 8 1973 57 Editorials

Cheap shot against the networks, CBS in particular, and against certain newspapers, with Washington Antitrust policy in the communications field is more subject the Post in the forefront. to prevailing whims in the Justice Department and the FCC The Whitehead diatribes, the renewal blocks, the boycotting Washington than to whatever standards there are in the law. The latest case of a Post society reporter, came just before the new Congress convened last week. The big drive is for li- in point was initiated by Justice to block the merger of Cox Cable with American Television and Communications. Not to cense- renewal relief in the first session. The administration without fairness be excluded from the fun, the FCC has asked the companies bill, the objectionable position, or the Na- to prove that the merger would serve the public interest. tional Association of Broadcasters bill should be the goal. Meanwhile, the repudiate any politically The companies have vowed to resist, in the conviction that White House should contrived or ambulance-chasing applications at renewal time their proposal is both legal and honorable. It remains to be seen, however, whether that determination will survive the lest the First Amendment is flouted in this democracy, which passage of time and the possible disenchantment of stockhold- three years hence-in Mr. Nixon's term -observes its 200th ers. If it becomes prudent for the companies to scrub their anniversary. union rather than endure the long litigation that a determined government could generate, Justice will once again have won Flexibility in future an antitrust case without proving it decisively in court. No one can claim a sweeping victory in the settlement of the The technique has been used successfully on an even larger strike of the International Brotherhood of Electrical Workers scale. As Cox -American officials probably have recalled, Justice against CBS. Indeed there can be no victories in a labor dispute was able to frustrate a merger of ABC and ITT several years that is featured by violence and sabotage. But the company ago by appealing to the courts to reverse FCC approval. The appears to have won jurisdictional points that take realistic litigation went on so long that the value of the stocks to be notice of advances in technology. exchanged underwent radical change, and ITT withdrew at the As described elsewhere in this issue, the allocations of juris- expiration of the merger contract. diction over various electronic production devices seem on Such tactics may win cases, but they cloud the law. The balance to avoid the featherbedding that the IBEW originally ABC -ITT case was decided by caprices of the market, not by demanded. If there is a company concession in the stipulation the courts. In a very real sense it was the victim of delay - that a union man must be on hand if a director himself mani- which Justice has learned to use as a tactical weapon. pulates the editing pen on a tape- editing machine, there are In the Cox -American merger there are no criteria -save union concessions in the use of nonunion personnel for other those invented by the Justice Department -to select it for functions. Whether the IBEW members admit it or not, the prosecution while existing cable consolidations of significant or union has relinquished its blanket claim to authority over jobs larger size are left to go on expending. The suspicion must re- that may be created by new technologies. main that this one was picked for tactical reasons, not for The old days of union power to veto or frustrate the intro- principle. And if that is so, Justice is the most misnamed de- duction of innovative hardware and techniques are ill suited to partment in Washington. an enterprise that is inherently involved in electronic advancement. Printers are still setting bogus type at newspapers, at A disclaimer is in order frightful waste of money and manpower. There is no room in broadcasting for that kind of nonsense. Last June President Nixon told 30 broadcasters at a White House meeting that his administration would support legislation to stabilize the license -renewal process. Last month Clay T. Whitehead, whose status as White House spokesman on telecommunications stands unchallenged, delivered an administration bill to the accompaniment of a blast against purported bias in network news. Last week came the deadline on Florida license -renewal applications. Three groups have challenged the renewal of wJxr- rv, the channel -4 CBS affiliate in Jacksonville owned by the Washington Post since pioneering TV 20 years ago. A fourth group has challenged the renewal of the Washington Post's channel -10 WPLG -TV Miami, an ABC -TV affiliate. There is no legal bar, under present law as interpreted by the courts, to such filings by qualified applicants. But when the groups appear to be motivated by what seem to be political and ideological considerations, there is reason for deep concern. At the June 22 White House "summit" President Nixon urged caution in drafting standards by which an incumbent's record of performance would be judged because of the danger of government censorship in the detailed evaluation of programing. Whatever the applicants for the Washington Post stations may contend, they must be counter to the President's Drawn for B*oancasTINo by Sid HU warning against standards that would censor. Every broadcaster "It was just a wild rumor, Harry . Detroit is recalling auto- and every editor is aware of the White House inner -circle bias mobiles, not automobile commercials."

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