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Broadcast I N Mjan8 T He Newsweekly O' Brcaacas: Nd and Allied Arts Our 42Nd Year 1973

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Broadcast I N Mjan8 T He Newsweekly O' Brcaacas: Nd and Allied Arts Our 42Nd Year 1973 Post -Newsweek first victim in 1973 challenge season Exclusive analysis tracks broadcasting's media share Broadcast i n mJan8 T he newsweekly o' brcaacas: nd and allied arts Our 42nd Year 1973 !IBUI BUS PUBUC LIBRARY SOUR FALLS, S. II:!L WE'll changing butnot our names, ourspots too... on the dial fiff ` WDSU AM /F , a New Orleans earmark for 50 years, will now be known as WGSO -AM and WQUE Stereo 93. WDSU -AM and WDSU -FM are changing their names but not their spots on the radio dial. The NEWSPAPO same great listening (only better) will still be the 1280 and 93 spots in New Orleans. stern 93 Owgso eworku°ns =wipe new mime SERVICES OF COVENANT BROADCASTING CORPORATION OF LOUISIANA Represented by BLAIR 6 RADIO The Broadcasters Promotion Association awarded HRP the 1972 Gold Certificate of Excellence for our market presentation, "A Tale of One City': Designed to convince the advertisers to buy the Southern New England Television market more efficiently, this prize -winning "tale" makes the point that this area is really one maxi city, one retail market, self- contained and created by the distribution patterns of major food chains and wholesalers. HRP first won BPA honors in 1967 for that year's outstanding sales presentation. In 1970, we again took top honors with our trade campaign, " Iblevision Innovators". Our 1971 presentation, "Chinese New Year" brought us our third BPA award. HRP. The only TV Representatives to win more than one BPA award. HARRINGTON, RIGHTER & PARSONS, INC. BALTIMORE. MD. 21201 ALLAN 1. KNOPF President PHONE Û1 727.5600 KEY TO SUCCESS IN PUBLIC HAMBURGERS SERVICE December 11, 1972 PROGRAMING Mr. Donald P. Campbell Vice President & General Manager WMAR -TV 6400 York Road Baltimore, Maryland 21212 Dear Mr. Campbell: We are so excited about the response we received from the television documentary, "John F. Kennedy: Years of Lightning, Day of Drums ", I wanted to share my good fortune with you. The response was so overwhelming and complimentary, we are still receiving plaudits from our customers even though the show was viewed the evening of November 21st...that's a full three weeks ago. Attached please find some of the letters which, believe me, are just a sample of the many we received and are still re- ceiving daily. We had ordered 10,000 commemorative medal- lions of John F. Kennedy, and by 10:30 the next morning, after the telecast, 5,000 were gone, and the other 5,000 were depleted by the end of the day. If this is any in- dication of the pulling power of TV, Hamburgers will be "YEARS taking a long hard look at our media mix for next season. OF LIGHTNING, The good -will incurred is immeasurable. We have always DAY OF taken an aggressive role in the well -being of our community. DRUMS" Our 122 years of leadership attests to that, and Hamburgers November couldn't be more proud or gratified in presenting this im- 21, 1972 portant tribute of our late President to the citizens of 9:30 -11 PM Baltimore. We look forward to the second presentation of this show on WMAR -TV sometime next November, and know the response will be equally gratifying. METRO RATING' Thank you and your staff for all the help and promotion you 19 gave this worthwhile documentary. It is also a tribute to your good judgment in presenting this show on your station. METRO SHARE'` Sincerely, 31 TOTAL Allan J. Knopf HOUSEHOLDS`` AJK /rlb President 156,000 Enclosures CHARLES CENTER YORK ROAD WESTVIEW °Source: November REISTERSTOWN PLAZA EASTPOINT HARUNDALE LANCASTER PARK CITY LANDOVER MALL 1972 NSI Subject to inherent limitations as stated in applicable reports. In Maryland Most People WMAR Watch TELEVISION -TV PARK, m BALTIMORE. MD. 21212 Represented Nationally by KATZ TELEVISION BroadcastingmJan8 CLOSED CIRCUIT 9 Amon Carter's Fort Worth broadcasting- publishing empire will be sold to Capcities, LIN in $115-million package. AT DEADLINE 10 DATEBOOK 12 OPEN MIKE 13 Creating that home -town feeling for a major metropolitan savings & loan. MONDAY MEMO 14 Post- Newsweek TV's in Jacksonville and Miami are the first 1973 targets of license -renewal challenges; Nixon supporters are prominent in the attack. Latest cases highlight dilemma as industry looks to new Congress for relief while 143 stations stand in limbo. LEAD STORY 16 Commercial considerations -split 30's the foremost - occupy priority attention of NAB boards in Palm Springs. BROADCAST ADVERTISING 19 Where broadcasting fits in the advertising - expenditures track record of the major media. An exclusive analysis by the Ted Bates agency. 20 Feminine- product advertisers, armed with NAB's code visa, are slow to travel in television territory. 23 Another separatist on NAB flanks : Mogul calls for radio -only association. MEDIA 25 CHANGING HANDS 26 ABC commits $25 million for rights to next Olympics. PROGRAMING 30 Whitehead stars in the wake of his words, on PTV and elsewhere. BROADCAST JOURNALISM 32 IBEW goes back to work under terms that gain greater electronic flexibility for CBS's future. EQUIPMENT & ENGINEERING 34 Western Union wins first FCC grant for domestic communications satellite. 35 Copyright owners, despairing of compromise, take their case to Congress. CABLECASTING 36 CBS decides to cut bait on the Yankees, sells team for $10 million. FINANCE 40 FATES & FORTUNES 43 FOR THE RECORD 46 Bryson Rash: out to make NBEA four initials to remember. PROFILE 57 EDITORIALS 58 Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage for special delivery. paid at Washington and additional offices. Single issues $1. Subscriptions: one year 520, two years $37.50, three years $50. Add $52 yearly $6F for air mail. $4 for Canada. $6 for all other countries. Subscriber's occupation recruited. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $8.50. WTVJ WQXI -TV MIAMI ATLANTA WVCG KLNG MIAMI WNYR OMAHA -TV N.Y. WYOR WTVN ROCHESTER. WLOF MIAMI COLUMBUS. O. WEZO ORLANDO WVTV WTVN N.Y. ROCHESTER, WLOQ MILWAUKEE COLUMBUS. O. ORLANDO KOGO KBEE -AM /FM WZUU -AM /FM WBUK SAN DIEGC MODESTO MILWAUKEE COLUMBUS. O. KHQ -TV KOAM -TV KFBK -AM /FM PITTSBURG KANS. KEEY -AM /FM -TV WKRC. SPOKANE MINNEAPOLIS /ST. PAUL KALB NAT SACRAMENTO JOPLIN MO. ALEXANDRIA, LA CINCIN KHQ -AM /FM KMEN WLAC-TV WKRC SPOKANE KOLA NASHVILLE KVII -TV SAN BERNARDINO SAN BERNARDINO AMARILLO CINC IN NAI WICS /WICD -TV WH EC-TV SPRINGFIELD KABL -AM /FM KERN WKRQ KGTV ROCHESTER, N.Y. CINCINNAT CHAMPAIGN, ILL. SAN DIEGO SAN FRANCISCO BAKERSFIELD L WSBT -TV W W -TV W MAR -TV KTVT WTVT WNEP -TV NEW ORLEANS DALLAS TAMPA /ST. PETERSBURG SCRANTON SOUTH BEND BALTIMORE /F WILKES BARRE WWL-AM /FM KMGH KAKC -AM /FM WSBT -AM /FM NEW ORLEANS W MAR WLIF SOUTH BEND DENVER BALTIMORE TULSA WOAD-TV BALTIMORE DAVENPORT WKY-TV ROCK ISLAND KAKE -TV OKLAHOMA CITY WLBZ -TV KTLK WJR -AM /FM WRUN -AM /FM DENVER DETROIT UTICA MOLINE /E. MOLINE WICHITA BANGOR, MAINE WKY KHEY KATU -TV WKBN -TV KOMO -TV KAKE -AM /FM OKLAHOMA CITY KAYC EL PASO PORTLAND. ORE. YOUNGSTOWN SEATTLE WICHITA BEAUMONT WESH-TV WHIM -AM /FM WKBN -AM/ FM KOMO WPAT -AM /FM ORLANDO KAYD KTBS PROVIDENCE YOUNGSTOWN SEATTLE NEW YORK DAYTONA BEACH BEAUMONT SHREVEPR Media Payment WFBC-TV KHVH -TV WDAF -TV KRNT -TV WREC -AM /FM WPLR WRCI GREENVILLE HONOLULU KANSAS CITY DES MOINES MEMPHIS NEW HAVEN HARTFOF SPARTANBURG,S.C. ASHEVILLE, N.C. WDAF -AM /FM KRNT -AM /FM WBRC -TV WVEC -TV WKR( KaHsTóN KANSAS CITY DES MOINES BIRMINGHAM NORFOLK. VA. MOBILE WFBC-AM/FM GREENVILLE, S.C. KNUZ WXII -TV WFI E-TV WGR -TV WN DR WKR( HOUSTON WINSTON SALEM EVANSVILLE BUFFALO SYRACUSE MOBILE WEZW GREENSBORO MILWAUKEE KAUE H. POINT WOTV WGR -AM /FM WBIR -TV KAM HOUSTON GRAND RAPIDS BUFFALO KNOXVILLE LITTLE F WSLR WSAZ -TV AKRON WOOD -AM /FM WMT -TV WBIR -AM /FM WREI CHARLESTON GRAND RAPIDS CEDAR RAPIDS KNOXVILLE MEMPH HUNTINGTON, W. VA. 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