BSTR/313 IBS Center for Management Research Tata Motors’ Acquisition of Jaguar and Land Rover This case was written by Indu P., under the direction of Vivek Gupta, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. This case won the second runner up prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada. 2009, IBS Center for Management Research. All rights reserved. To order copies, call +91-08417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email:
[email protected] www.icmrindia.org BSTR/313 Tata Motors’ Acquisition of Jaguar and Land Rover “Acquisition of JLR provides the company with a strategic opportunity to acquire iconic brands with a great heritage and global presence, and increase the company’s business diversity across markets and product segments.”1 - Tata Motors, in April 2008. ―If they run the brands as a British company and invest properly in new product, it will be successful because they are still attractive brands.‖ 2 - Charles Hughes3, Founder, Brand Rules LLC4, in 2008. “Market conditions are now extremely tough, especially in the key US market, and the Tatas will need to invest in a lot of brand building to make and keep JLR profitable.”5 - Ian Gomes, Global Head, Emerging Markets, KPMG, in 2008.