WORLD CLASS SUSTAINABILITY GREEN CIRCLES World class sustainability

THE MULTINATIONAL A climate neutral HEINEKEN brewery, a HEINEKEN Netherlands is the economic driving force in sustainable economy, and a pleasant living the transition process. Based upon the ambition of the environment in the Zoeterwoude region. HEINEKEN Brewery Zoeterwoude to become climate These are the ambitions that Green Circles THE neutral, new relationships are formed between the buyer is working towards. and the supplier. This will visibly change the landscape in a sustainable way. Green Circles is an initiative of HEINEKEN Netherlands, the Provincial Government of THE GOVERNMENT South Holland, and Alterra Wageningen UR. IMPACTThe Provincial Government South Holland is the With the natural environment as starting representative of public interests, land use manager and 2 point, we aim to realise our ambitions regulator. The province works towards a sustainable 3 by implementing programmes around living environment, a green economy, and a future-proof the themes energy, water, raw materials, role for businesses in the region. As a connecting force, mobility, and the living environment. OF the provincial government encourages cooperation and ensures the coordination of private and public interests. But the Green Circles collaboration doesn’t SCIENCE end here. We connect diverse parties to Alterra Wageningen UR is the source of knowledge and the initiative and our goal is to set a world expertise regarding recycling, chain cooperation, and class example in the field of sustainable COOPERATION land use innovation. Green Circles offers opportunities development. for sharing knowledge with community partners and for further research. Menko Wiersema, regional coordinator DREAM AND ACT South Holland Province “The Province of South Holland must be a Think big and Our vision is that only companies which take good area for living and working, and also sustainable development seriously for business and leisure purposes. We want take small steps will survive the test of time. This initiative to create space for economic growth and is part of HEINEKEN’S worldwide strategy: invest in improved mobility. In addition, Brewing a Better World. We focus on six we are working towards conservation In 2011 they met at the annual conference areas in which HEINEKEN can make a and development of nature and leisure ‘de middag van de blaarkop’ (afternoon of difference: sustainable water management, opportunities. A well-balanced use of space the Blaarkop): Menko Wiersema from the reducing the emission of greenhouse gasses, is an important factor. Provincial Government of South Holland sustainable and honest buying, community and Jan Kempers from HEINEKEN. They involvement, safety, and responsible alcohol As a regional government we have been discussed a project set up by Paul Opdam consumption. creating natural surroundings and leisure (Alterra Wageningen UR) about the value areas for too long without really knowing of nature for fishers, farmers, the general Within this strategy I see Green Circles as what the general public was looking for Paul Opdam, professor public, and business, and Kempers realised a fantastic collaboration which enables us in the natural environment. We have been Alterra Wageningen UR that a shared dream would benefit all not only to realise our own ambitions, but considering landscape design from a “Green Circles establishes a transition parties. also to promote other initiatives, ideas, and limited perspective, missing the optimal in sustainable land use with a double 4 developments.” and sustainable synergy between nature, purpose: making the brewing of beer 5 How dreaming of the greenest beer in the living, and working. In this collaboration greener and improving the quality of the world coincided with dreams of a green with HEINEKEN Netherlands and Alterra living environment. With Green Circles, and sustainable environment. Wageningen UR, I think that the value of Alterra Wageningen can demonstrate the nature for the economy and the benefits way in which ecosystems can contribute Jan Kempers, manager sustainable for the living environment are united in a towards regional development. Ecosystems development HEINEKEN Nederland Supply beautiful way.” are services which are freely provided “It is our ambition at HEINEKEN Brewery by nature but which at the same time Zoeterwoude to become one of the first represent economic value. We can develop climate-neutral companies. Within the vast new knowledge about cycles, chain HEINEKEN concern, the brewery is actually collaborations, and land use innovations and almost obliged to do so, not only due to the share them with partners in the community. fact that it is one of the largest breweries in the world, but also because it is located in Farmers, businesses, the general public – the concern’s motherland. The brewery has everybody has an interest in the ambitions everything required to play a leading role of Green Circles. I foresee an energetic within the concern and to set an example in social network with the development of a the business world for other companies climate-neutral brewery as a driving force.” of this scale. Success begins by cooperation “I have a dream” In the long term, HEINEKEN will only be The seed of a collaboration is sown when successful in the global market when every one person with a dream gets the chance COOPERATION glass of beer contributes to a better world. to tell others about it. The dream is further But HEINEKEN can only become more developed by talking about it and the The critical factor sustainable when neighbours, suppliers, dreamer starts taking the dream more and organisations in the surrounding area seriously. This is the moment at which others by Cees Anton de Vries, Origame work together with the company. Green stand up and say: “I have that dream too”, Circles is about sustainability, energy, or “I have another dream, but our dreams If you really want to achieve something and The great thing about cooperation is: it biodiversity, health-conscious products, can strengthen each other”. This unification you ask for help, you will receive help. is priceless (you can’t buy it), it has no water and natural cycles and above all about of dreams is the foundation under Green standard form (you can’t contract it), and cooperation. Green Circles can provide Circles: people learn to listen to themselves If you really want to achieve something it can’t be enforced (you can’t impose it or employment, a sustainable landscape, and and to others, and subsequently roll up their and you find someone who wants to do instate it by power). Cooperation is always innovations in sectors such as agriculture, sleeves and start working together. Then, the same, then you have a colleague or a equal, symmetrical, and reciprocal and energy, and transport. A project on this colleagues start recognising the added competitor. can’t be planned, managed, or subsidised. scale begins with people learning to work value and step by step a whole organisation Cooperation is most enjoyable, and most together. People from HEINEKEN, the follows. If you find someone who shares your dream effective, when it takes place between municipality, farming, the water board, the and also values you for who you are, then people who are different to yourself. transport company, the regional province, For good beer, HEINEKEN already needs 6 you have the beginning of cooperation. Cooperation actually makes ‘difference’ environmental associations, and from quality hop, clean barley, pure water, and 7 productive. Not as a goal in itself, but as universities; people in Zoeterwoude and renewable energy. To supply good beer in the result of people doing their best. And Leiden. the future, HEINEKEN needs to collaborate once you have experienced cooperation, you with others: the critical factor within Green know that it can be an important Circles. basis for safety, success, and innovation. THE POWER OF NATURE MOBILITY Five themes

A sustainable society thrives on renewable energy sources and LIVING organises its material flows in Making mobility and logistics cycles, comparable to a natural more sustainable ENVIRONMENT ecosystem. Ecosystem services WATER The brewery has an extensive are at the heart of Green Circles. logistics chain, both for In this way, nature is connected the supply of ingredients to private and public interests. and packaging and for the RAW MATERIALS transportation of products 8 In order to create a truly worldwide. Green Circles aims to Improving the living 9 sustainable region we have to Ensuring sufficient good apply innovative solutions with environment and work on diverse areas at the drinking water regard to both flow of goods strengthening biodiversity same time. The partnership ENERGY The availability of sufficient clean to and from the brewery and Green Circles creates an concentrates on five themes. drinking water in the future is a the brewery’s accessibility for environment in which living, common interest within Green employees. working, and recreation are Circles. Working with parties Completing connected in an attractive way. which form the water chain, raw material cycles Green Circles aims to make use of Green Circles aims to make water A future-proof economy natural processes for the benefit Promoting sustainable energy flows more efficient, introduce deals with raw materials in a of economic value-creation, and reducing greenhouse natural water purification, and circular way. Green Circles is sustainability, and quality of the gas emissions reuse waste water. researching how the waste and living environment. HEINEKEN Brewery Zoeterwoude by-products from the brewery, currently uses natural gas and such as residual waste flow, spent electricity. Green Circles is grain, or phosphates, can be researching the opportunities for reintroduced into the cycle. renewable and climate-neutral energy sources such as wind energy and biogas. ENERGY Short term ROAD Four wind turbines on the brewery site. TRANSPORT • Green Circles strives towards sustainable • Feasibility studies for sustainable heating BARLEY HARBOURS location management with the HEINEKEN for the brewery. Brewery Zoeterwoude as a driving force. Long term TRANSPORT ALPHERIUM OVER WATER There are many uncertainties in the project • HEINEKEN uses biomass from the and the result of the collaboration depends landscape for its heating supply. WATER on many factors. However, we don’t shy • Achieving policy change: from subsidies away from formulating our ambitions in on energy products to subsidies on concrete terms. We set high standards, reducing greenhouse gas emissions in the BEER both for ourselves and other parties, area (peat oxidisation. REGIONAL and clearly demonstrate our mission. We HEINEKEN and its surroundings share a ECOSYSTEMS BREWING WATER • MALT measure our achievements, learn along source of sustainable heating. WATER PURIFICATION the way, and are prepared to change our • 50% of the businesses is climate neutral course of action when necessary. and connected to a local energy grid.

HEINEKEN BEE BIO- SURPLUS HABITAT DIVERSITY BREWERY WATER LANDSCAPE ZOETERWOUDE AMBITIONS 11 Green Circles creates opportunities which WATER we cannot ignore including increased Short term SPENT BIOMASS ELECTRICITY FARMS quality of life in the region, and the more • Pilot project on a farm using a water AND HEAT GRAIN sustainable use of resources such as water, purification method which enhances energy and raw materials; not only regional, biodiversity; to be completed in 2016. but also by setting a wider example. Green Long term Circles brings social community themes • Organic purification systems serve SOLAR within hand’s reach: the timespan is multiple purposes (for example improving ENERGY measured in months and not years. biodiversity and landscape perception, BIOGAS preventing salinisation, decreasing BIOGAS MANURE COLLECTION subsidence and CO2 emissions, WIND contributing to the use of bio- energy in ENERGY the region.) MINERALS • This results in a 15% reduction in the use of dune water for the production of beer. • HEINEKEN acts as a catalyst for the improved protection of dune environments and groundwater. >> RAW MATERIALS • De Gouwe is the most sustainable IMAGE AND APPEAL TRANSFERABLE KNOWLEDGE Short term shipping route in the Netherlands in terms Long term Long term • A pilot demonstrates that a digester can of use and design. • Green Circles is a source of inspiration • Result: A concrete example of how a be beneficial to dairy farming and at the • Mobility exchanges reduce energy outside of the province. multinational has contributed to local same time deliver biogas to the brewery. consumption (transport from road to • ‘Wijk en Wouden’ organises guided tours biodiversity and the living environment by Digestate is used to complete the mineral water or railway). and demonstrations about the transition investing in circular and green economics. cycle and reduce the use of artificial • The Heineken beer shipping containers to sustainability. • Chain: Concrete examples of successful manure. are transported in a climate-neutral way • International scientific congress about production chains. • Consumption of local products in the to the Rotterdam harbour. transitions to sustainable land use • Process: New knowledge about the way HEINEKEN canteens and the province. in a government- business- science in which businesses can be influential in Long term LIVING ENVIRONMENT collaboration. the transition to sustainability. • From agriculture or other management Short term • 75% of all farmers provide, alongside • Method: An internationally innovative areas, a fibre chain is realised for • The HEINEKEN brewery is a leading food, one or more ecosystem services by approach: creating a future-proof HEINEKEN’s cardboard use. example of biodiversity on a business site. way of goal-orientated management. economy and living environment by • Growth of products (dairy, beer, meat, • More bee habitats in de region • Children at elementary schools in the uniting parties with landscape services. etc.) which are produced and consumed Long term region are taught about sustainable locally. • In 2016, 75% of all land owners in the landscape use with Green Circles as an • Various examples, in which mineral cycles bee habitat actually participate in land example. are completed by manures from the management and design. • The majority of the general public knows 12 local area. In this way, the use of artificial • 50% of all dairy farmers take measures about the value of ecosystem services. 13 manure is significantly reduced. which contribute towards a more • The general public invests more time and beautiful landscape and added effort in a sustainable environment, for MOBILITY biodiversity. example by gardening with biodiversity Short term • The green-blue infrastructure of the in mind or through construction and • Research into the possibilities for a landscape will have increased by 20% in maintenance of green-blue infrastructure. climate-neutral container shuttle between 2020. the brewery and Alpherium. • The value of the landscape is improved HEINEKEN AS A DRIVING FORCE • Pilot for integrating green infrastructure in terms of usage and perception for Long term with road and rail infrastructure. inhabitants and visitors (for example • HEINEKEN has inspired other companies Long term by more leisure access and green-blue towards a Green Circle approach. • Green Circles is a catalyst for sustainable infrastructure which improves the identity • Green Circles results benefit the brand human transport. of the landscape). name and reputation of HEINEKEN. • An infrastructure has been realised for • 50% of the Dutch population recognises sustainable mobility, for example charging HEINEKEN as a sustainable brewer. points for electric cars and boats and gas stations for sustainable fuel. The practical test: the bee habitat them within their own possibilities, and in DRIVING In the bee habitat project we have this way translate their shared problem discovered the way in which a Green Circles into a solution matching their own target network can be constructed around a group. The design regulations also promote common urgency to strengthen a landscape working together: the building blocks of a service, in this case ‘pollination’. bee habitat are large (10 hectare feeding TRANSITION 2 habitat within 1 km ) and this area can Changing from a scientific perspective Key factors in building this network generally only be realised in cooperation were: the concept, the work process, and with the neighbours. by Paul Opdam, The benefits of ecosystem services knowledge. The concept ‘bee habitat’ was The social-ecological network around professor Alterra Wageningen UR Together with others, Green Circles is definite. It was concrete enough to be the bee habitat (including the brewery developing a future vision for sustainable able to connect it to a common goal and site) which now includes 30 parties is The essence of Green Circles is land use. New networks are being organised open enough to provide space for diverse being further developed as a Green cooperation, for the purpose of which we that experiment with transition processes. interests and values. Based upon the shared Circles network with a wider mission: make use of social Networks. How can a Landscape services (a type of ecosystem urgency to improve the living environment, biodiversity and the living environment. multinational such as HEINEKEN become service) is the central concept in which the the focus of the work process was based Bridges are being built with other Green a catalyst in a sustainable transition? How interaction between humans and nature upon creating concrete solutions. The Circles networks, such as the network can the unique collaboration between plays a key role. The expectation is that knowledge which was contributed consisted water’. Shallow banks with flowering plants provincial government, business, and certain parties can strengthen their services of design regulations for taking effective which purify the surface water, increase 14 knowledge institute create the conditions using adapted landscape management, measures in the landscape. These were biodiversity. In this way the Green Circles 15 in which their role as driving force can which in turn will benefit other parties. For formulated so that participants could use networks connect together. become fully effective? With the Green example, when the council mows the grass, Circles projects we discover the extent of this not only benefits the council budget, the possibilities. In doing so, we make use but also benefits landscape services such as of recent scientific insights about adaptive nature appreciation (inhabitants enjoy their “I would like to describe the role of scientific knowledge in governance and management processes in living environment). these processes as social-ecological innovation. Innovation social-ecological networks. precedes the transition process. By sharing knowledge we Landscape services are a potential driving can help parties within a given area to perceive and treat the force or the transition to sustainability. landscape in a different way. This is a two-way relationship: Within Green Circles we are researching the using knowledge to bring about change (science for impact) way in which we can further develop this and at the same time reflecting on and learning about transition based on ‘supply and demand’. the process, which in turn enriches science Scientifically this is a new subject on the (impact for science).” border between landscape ecology, urban Eveliene Steingröver planning, and management science. Senior researcher of ecological networks Alterra Wageningen UR “What we learn in the collaboration “We are working on a with HEINEKEN we can apply bee-friendly modernisation of when working together with our public-private space.” other businesses in the area.” “My dream: making the Henk Prins Green Circles unites parties in the region by turning largest brewery in Europe Hans Schouffoer Chair of the good ideas into real projects. We achieve better, faster climate-neutral.” Management member association BIZ Rijnland water board Grote Polder Zoeterwoude results by approaching tasks together. Martin Pozsgay Brewery Director Zoeterwoude “We each play our “Transition to sustainability has “Due to the cooperative, cards based upon to be facilitated. We can help many opportunities arise common goals. each other to achieve this.” to do things better.” Who plays which “Green Circles is a pioneering example “Instead of working with Mariëlle van Dijk Chris Versteegh card is not based Project manager Senior “Green Circles is an in which a business uses sustainability the usual parties, I find it upon positions, sustainable development Technologist example of ‘a golden to improve its own production process. interesting to see but upon who has Port of Rotterdam Authority HEINEKEN triangle’ in which we work That this can actually be implemented what HEINEKEN the most beautiful Netherlands together in equal terms ensures broad support for the plan.” can signify.” card.” Supply with government and Kees Slingerland Mirja Baneke “When you work on Ron van der Helm business, without losing General Director of the Consultant something together, Managing director sight of social requirements Environmental drinking water the effect is larger than Living Environment or criteria.” Sciences Group supply and when you work alone.” and Management Louise Fresco Wageningen UR water 16 South Holland Maya van der Steenhoven President of the management Province Manager Warmte Executive Board at Dunea Koude Bureau Wageningen UR Zuid-Holland

“The transition towards a new “Green Circles must “By combining economy requires a become a worldwide initiatives, we join “In Green Circles transition in the way example of cooperation areas together to many parties in which we work with our partners.” make one regional who can actually together.” Willem de Jonge bee habitat.” make decisions Han Weber Senior Director Laila Driessen meet. In this way Representative HEINEKEN Mayor you can quickly South-Holland Netherlands Supply Leiderdorp make concrete Province steps.” Joost Wesselingh Dairy farmer Die Barle Farms An alternative route “We meet with HEINEKEN to explore what South Holland is For the possible acquisition or supply we can signify for each other. HEINEKEN of energy, HEINEKEN is exploring an already has its own complete water system, alternative route with Warmte Koude Bureau but they could also probably join a larger bubbling with energy Zuid-Holland. Managing director Maya van system. Can we use the surplus water from der Steenhoven: “The program agency is HEINEKEN for warming the city of Leiden? BIOGAS, SURPLUS HEAT, AND OTHER ENERGY SOURCES a public- private collaboration between 25 Or if we create a heating pipeline from parties. The goal is: in 2020, 14% of the Rotterdam to Leiden, would it be advisable buildings and greenhouses in South Holland for HEINEKEN to connect to it? We know HEINEKEN is searching for renewable In addition, it appears that most farmers will be heated using sustainable heat. Think what is happening in the world of heating alternatives to natural gas and electricity in are not actually interested in the digester. about geothermal energy, surplus heat from and who could play an interesting role in order to make the business more sustainable. It requires high investment, obtaining industry, or bio heat.” which part of the process. Now we are In 2014, research was conducted into digestate costs a lot of money, and good making connections between parties who producing biogas from the landscape around fermentation is a skilled process. Smit: “The The agency researches the supply and could be of relevance to one another.” the brewery in Zoeterwoude. The brewery circle around biogas is beautiful, but due to demand of warm and cold energy flows on requires 20 million m3 of biogas in order to the low gas prices at the moment and other a regional scale. Who has extra, who needs make the heating systems climate-neutral. above mentioned reasons, it is not cost more? But is that achievable? effective. Fortunately, our research has given thinking in terms of cycles a boost. Now 18 Annemieke Smit, senior researcher Nature we know that we won’t make it by using “Our mission: in 2020 14% of the “It is better to use spent 19 and Society at Alterra Wageningen UR: biomass alone, HEINEKEN can also explore buildings and greenhouses in grain and grass for “We wanted to know: How much biomass is other routes for sustainable heating.” South Holland will be heated by feeding purposes than for needed? How much is there in the province? sustainable heat.” fermentation into biogas. Is there a match? In South Holland there Maya van der Steenhoven That gives a much higher are many dairy farms that produce manure. Managing director value usage.” However, in order to obtain enough energy Warmte Koude Annemieke Smit during fermentation, you also have to add Bureau Zuid-Holland Senior researcher materials such as grass, waste leaves from Alterra arable farming, or aquatic plants. Enough Wageningen UR biomass is growing, but this is for a complete market. The fact that it is growing doesn’t automatically mean that it’s available. Above all, only spent grain, manure, and grass are ENERGY suitable for producing energy, but it is actually better to use spent grain and grass for feeding purposes than for making biogas. That gives a much higher value usage.” Planting seeds We want to further develop ideas which we No good beer All the drinking water that HEINEKEN can use to make our drinking water supply uses comes from Dunea. Mirja Baneke, and natural resource management more consultant drinking water supply and water sustainable and which also serves other without good water management at Dunea: “We have two main community goals. Green Circles has now tasks: producing clean and safe drinking selected a number of opportunities and WATER RELIABLITY AND WATER SAVING water and the management of natural cooperatives from a long list to turn into resources. The second mainly takes place in projects. “At Dunea we have not yet started the dune area where our water exploitation an actual project but I see the inventory of 93% of beer is made up of water. The The Green Circles water cycle turns ideas takes place: areas with very special flora interests, ambitions, and opportunities for availability of good (drinking) water is into opportunities, and the possibilities and fauna. We are keen to take part in the working together towards sustainability as therefore an essential requirement for which are ripe for becoming a project are discussion about working together in the a huge gain. We are now planting the seeds the HEINEKEN Brewery in Zoeterwoude. subsequently further developed. “We are field of water and nature. which will eventually grow into opportunities But climate change is having an impact also looking into alternative sources for for real projects.” on the size and quality of the water drinking water. Oasen is working on the supply, meaning that larger strategic possibility for pumping up brackish water “I see the inventory of water reserves are increasingly important and in this way using deep water as a interests, ambitions assets. Green Circles wants to strengthen resource. Fresh water can be made from and opportunities for cooperation in the world of water, not only brackish water, which can be reintroduced working together towards 20 for breweries, but in the interests of the into the system. When you extract salt sustainability as a 21 whole society. water, the fresh water level rises, which is huge gain.” also beneficial. There are many ideas for Mirja Baneke “We are researching Chris Versteegh, Senior Technologist at what we can do with water.” Consultant the way in which HEINEKEN Netherlands Supply: drinking water supply we can benefit one “We are meeting with a diverse group and water another in organising of stakeholders including Oasen, Dunea, management sustainable water Rijnland Water Board, and CLM. We at Dunea cycles and how we can are researching the ways in which we turn opportunities into can benefit one another in organising projects.” sustainable water cycles. For example, what Chris Versteegh can we do with the surplus warmth from our Senior waste water? We are considering concepts Technologist in which we can combine water purification, HEINEKEN water storage, and nature development. Netherlands Supply With the Rijnland water board we are WATER researching how we can use nutrition in surplus water to benefit the landscape by creating a wetland.” Purification ditch been 100% purified. It is, however, difficult Enriching the landscape Green Circles and the water board are to get a project like this started. Thanks also creating environmentally friendly to Green Circles we work together with shallow banks. This helps the purification the Rijnland water board, the biologists at with waste water process and water storage and provides Alterra Wageningen UR, the technologists the ditches with varying sides. This year, at HEINEKEN, and the policy makers in the CYCLES CLOSE WHEREVER POSSIBLE a purification ditch is being created on province. The cooperative shares much the farm belonging to dairy farmer Joost combined knowledge. Green Circles is made Wesselingh, from Die Barle Farms. Waste up of people who can make decisions, Green Circles is researching raw material Completing cycles water from the milking installations will no meaning that steps can be taken quickly. use at the HEINEKEN brewery in The Rijnland water board and HEINEKEN longer disappear down the drain but will The purification ditch is based on a good Zoeterwoude. What can be done with Netherlands worked together frequently in be purified in the ditch. Wesselingh: “In scientific foundation, improving the chances waste products from HEINEKEN, such as 2014. Both parties share a common interest this way the quality of the manure will be for success. The project will be able to serve waste water containing phosphate? Where in the maintenance of the future fresh water improved and when the waste water returns as an example for the province and further can sustainable energy flows be used? supply in South Holland. Hans Schouffoer, to the natural environment it will have afield.” Green Circles works together closely with management member of the water board: partners in the region; from the Rijnland “Water is extremely important in the cycle water board to the farmers in the Groene because in order to produce food (and Hart. also for making beer) we need clean, fresh “We complete the cycle by 22 water. The water board ensures plenty of investigating ways in which 23 clean water, also in the future. Together with we can use nutrients from “The purification ditch is HEINEKEN, we are investigating ways to waste water for agriculture”. based on a good scientific purify the water which is left behind after Hans Schouffoer foundation, improving the the brewing process and reintroduce it back Management member chances for success”. into Rijnland’s water sewerage system. This Rijnland water board Joost Wesselingh process water is full of nutrients. We are Dairy farmer researching how this, in turn, can be used for Die Barle Farms agriculture and for increasing biodiversity. In this way we can complete the cycle. RAW MATERIALS MOBILITY transport (based on renewable energy such Mariëlle van Dijk, project manager Viewing the logistics as wind energy) between Zoeterwoude and sustainable development Port of Rotterdam Alphen aan den Rijn. In this way we can Authority: “One of the ambitions in our realise a huge long-term reduction in fuel policy towards 2030 is that we make the chain through consumption. At present, there are nine logistics chains and transport junctions parties involved and we are researching the in the hinterland more efficient and possibilities in close collaboration with the sustainable. An innovative Green Circle green-coloured glasses Province of the South of Holland.” Network formed by important suppliers (such as HEINEKEN), transporters and REALISING CLIMATE NEUTRAL TRANSPORT FLOWS The global hub of Europe transhipment terminals, can help us achieve The Port of Rotterdam Authority has our mission towards sustainability. As Allard great ambitions when it comes to making Castelijn, our director-general, says: “I A great many lorries come and go at the Maarten van Veluw, project manager the supply chain sustainable. The Port of believe in coalitions of the willing: groups brewery in Zoeterwoude. Lorries full of logistics HEINEKEN Netherlands Supply: Rotterdam must become the global hub of of business and social organisations which raw materials for the brewing process, on “There are two important steps to be Europe for containers, fuel, and energy flows work together in clusters, develop a joint their way to clients in the Netherlands or made concerning transport that is used by in 2030. vision for the future, and have the courage to the harbour for distribution around the HEINEKEN. Firstly, we can reduce energy to act based upon a dot on the horizon.” world. One of the ways in which HEINEKEN use by changing the method of transport: That is exactly what Green Circles is all can achieve its sustainability goals is by for example from road transport to water about.” 24 investigating this logistics chain. HEINEKEN or railway. In addition, we can organise a 25 Netherlands continuously works with the transition from fossil fuels to renewable fuels advisory committee Green Distribution with small scale alternative energy supplies.” towards the ambition of realising energy “The mobility activities saving, climate-neutral transportation. Sustainable transport flows HEINEKEN within Green Circles Van Veluw: “Since 2010, the transhipment match our ambition to terminal Alpherium in Alphen aan den Rijn make the logistic chain has been in operation, with HEINEKEN as more sustainable.” “Thanks to Alpherium we its largest client. We transport the export Mariëlle van Dijk can transport the export production of the brewery in Zoeterwoude Project manager production from the brewery by water to the harbours of Rotterdam sustainable over water to the harbours. and Antwerp. This saves six million lorry development This saves six million lorry kilometres per year. Other examples in Port of Rotterdam kilometres per year.” the field of sustainability are using longer Authority Maarten van Veluw vehicles (LHVs), importing malt by ship, Project manager logistics and using electric lorries in urban areas. HEINEKEN At the end of 2013, the idea was born to Nederland Supply investigate the use of combined electrical A wealth of plants the importance of combining initiatives Working with business Nature ‘Stichting Land van Wijk en Wouden’ has and is dedicated to this cause. “Due to Chair of the association BIZ Grote Polder been involved in the foundation of the the fact that diverse parties ranging from Zoeterwoude Henk Prins: “80% of all public Green Circles bee habitat form the start beekeepers, organic farmers, Naturalis/KEI, land belongs to the council and 20% to at work and is now the frontrunner. Managing chair Zuid Hollands Landschap to the BIZ Grote business. Businesses can make a great and mayor of Leiderdorp, Laila Driessen: Polder Zoetewoude are committed to a contribution to biodiversity by turning their BEES AND BIODIVERSITY “Wild bees are especially vulnerable; they different method of natural area design and sites into bee habitats. We have made an don’t have a beekeeper looking after them management, the diversity of plant species agreement with the council to maintain and some species are very selective about can be increased. Smaller zones are also and design public and private green spaces Green Circles is working towards a clean, foraging. When two plant species which relevant. They connect the various areas together; the so-called multi-purpose areas pleasant living environment in which the the bees depend upon have a bad year, and by doing so create a larger regional bee and council grounds. HEINEKEN is already economy utilises natural resources without this immediately deals a serious blow to habitat.” acting in a green way. Prins: “We are now damaging them. Biodiversity is of great the bee population.” Driessen highlights considering creating a vast bee-friendly importance in order for nature to be able network covering the area from the brewery to do her work properly. Green Circles to the Grote Polder and on to Leiderdorp. started creating bee habitats. Areas are “By connecting For this reason, we recently planted 100 designed and managed in a different way initiatives we create a “Expanding the bee habitat meters of bulbs. This project is high on giving pollinating insects better chances bee ribbon by which we is high on the agenda for the agenda for 2015. All parties have good for collecting honey and for overwintering. improve the chances of BIZ in 2015.” intentions. If this project succeeds, we will 26 HEINEKEN began by creating a bee habitat survival for bees and Henk Prins have already achieved a lot.” 27 around the brewery, after which the leisure other insects which Chair of the association area Bentwoud in Zoetermeer followed. forage for flowers.” BIZ Grote Polder Now Leiderdorp, Leiden, Zoeterwoude, and Laila Driessen Zoeterwoude the Zuid-Hollands Landschap are designing Mayor bee-friendly areas such as the Bijenhoff Leiderdorp in the Oostvlietpolder and a bee-friendly zone in the Munnikenpolder in Leiderdorp. LIVING ENVIRONMENT Heemstede Vijfhuizen AMSTERDAM Oud-Diemen IJmeer Almere Diemen Badhoevedorp Cruquius Muiden

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Reeuwijk- Waarder Linschoten Dorp Oud- Achthoven Reeuwijk Driebergen- Gooland Waddinxveen Reeuwijksche Hollandsche I Moerkapelle Odijk Rijsenburg Kruisweg Reeuwijk Rijswijk Nootdorp Montfoort Driebruggen Jssel Kromme Rijn Noukoop Katwijker- Sluipwijk laan Oukoop Blokland Monster Strijp Vlieland Houten Poeldijk Plassen Hogebrug Wateringen Gouda Oudewater Pijnacker Rolpaal IJsselstein De Rotte Hollandsche IJssel Nieuwegein Mariendijk Noordeinde Zevenhuizen Werkhoven Kwintsheul Delft Bleiswijk Hekendorp Honselersdijk Delfgauw Den Hoorn Stein Rotte- Amsterdam 't Goy 's-Gravenzande meren Benschop Tull en 't Waal 't Woudt Berkel en - Naaldwijk Haastrecht Rijnkanaal Oude Leede Schalkwijk Dijckerwaal Lierhand Rodenrijs Moordrecht Vlis Lek Blaker Heenweg Hodenpijl Bergschenhoek Gouderak t Hoek van Holland Vianen De Lier Oostbuurt Zeven- Oud Verlaat huizer Het Beijersche Vlist Plas Stolwijk De Heul Abts- De woude Rotte Lopik Westerlee Polsbroek Hagestein Schipluiden Bovenkerk IJssel- Kortenhoeven laan Achter- Everdingen Nieuwe Waterweg Nieuwerkerk broek Schoonouwen Lage Weg Achthoven Zweth Bonrepas Maasdijk Negen- a/d IJssel Benedenkerk huizen Calandkanaal Kande- Terbregge Lexmond laar Bovenberg Benedenheul Tienhoven Sluis Gaag l Kerkbuurt Schoonhoven Ameide Culemborg Beusichem Capelle Hoogewaard Berkenwoude Kadijk a/d IJssel De Hem Zijderveld Maasland llandsche IJsse Groot Hitland Bergambacht Hei- en Boeicop Kralingsche Ho Schenkel anaal Plas Ouderkerk Gelkenes Langerak a/d IJssel Benedenberg Oostvoornse Nieuwpoort Meer Kruininger- gors Broek Merwede k Maassluis Ammerstol Kortgerecht Groot-Ammers Overheicop Rotterdam Graafland Middelkoop Meerkerk Schiedam Krimpen a/d IJssl e Oostvoorne Kralingse Lek Schoonrewoerd Veer Hoek Hoogeind Leerbroek Diefdijk Brielle Den Dool Heveringen Rozenburg Vlaardingen De Waranda Goudriaan Helhoek Nieuwe Maas Krimpen Opperduit a/d Lek Noordeloos Nieuwland Loosdorp Lekkerkerk Streefkerk Strype Pernis Heijplaat Leerdam Tinte De Donk Ottoland Zwarte- Achterdijk waal Nieuw- Minkeloos Stuifakker Brandwijk Vierpolders Slikkerveer Lekkerland Geldermalsen Kinderdijk Beesd Vuilendam Rhenoy Overslingeland Asperen Rumpt Deil Gijbeland Hoornaar Hoogblok- Molenaarsgraaf Oosterwijk Rockanje Bleskensgraaf land Acquoy Gellicum Alblasserdam Heenvliet Heukelum Hofwegen Zwet Geervliet Rhoon Ridderkerk Pinkeveer Arkel Hoogvliet Kedichem Smitshoek Rietveld Meteren Nieuwen- e hoorn Poortugaal Ling Carnisse Barendrecht Noord Wevers- Oud-Alblas Middeldijk hoek Oostendam Abbenbroek Giessen- Giessenburg Spijkenisse Oudekerk Schelluinen IJzeren- Rijsoord Wijngaarden brug Koedood Hendrik-Ido- Biert Ambacht Kaloeve Havenhoofd Beerenplaat Barendrechtsche Oostdijk Veer Heerjansdam Gorinchem Hellevoetsluis Waardenburg Oude Maas Laag- Hekelingen Heinenoord Kleine- Papendrecht Oosteind Dalem Lindt Boven- Goedereede Oudenhoorn Goidschalx- Kijfhoek Zwijndrecht Baan- Neder-Hardinxveld Vuren Hellouw oord hoek Hardinxveld Waal Herwijnen Opijnen Molen- Giessendam Dalem Ouddorp Zuidland Simons- eind Oud-Beijerland Sliedrecht haven Reedijk Beneden Merwede Tuil Achter-Lindt Sleeuwijk Stellendam Nieuw-Beijerland Haaften Blaaksedijk Woudrichem Brakel Groote Lindt Werkendam Zinkweg Zuilichem Oosthoek Zaltbommel Mijnsheerenland Puttershoek Piershil Gameren Merwede Rijswijk Goudswaard St. Anthonie- polder Maasdam Giessen

Vuurbaken Greup Dordrecht Bruchem Westmaas Zwanegat Zuidzijde Wieldrecht Aalst

Haringvliet Zwartsluisje Neer-Andel Klaaswaal 's-Gravendeel Melissant Oudendijk Oudendijk Veen Delwijnen Nieuwendijk Almkerk Nederhemert- Hernesseroord Bommels- kous Noord Sommelsdijk Nieuwendijk Oudesluis Hedel Kralingen Middelharnis Dirksland Wijk en Aalburg Zuid-Beijerland Mookhoek Ammerzoden Stad aan 't Haringvliet Strijen Scharendijke Tiengemeten Renesse Middelsluis Schenkel- dijk Hank Genderen Brouwershaven De Klem Heusden Numansdorp Noordwelle Dussen Meeuwen Schuring Eethen Nieuwe-Tonge Den Bommel Oud- Heusden Herkingen Strijensas Battenoord Lage Zwaluwe

Zuidzijde Holland Moerdijk Geertruidenberg Grevelingen sch Diep Noordgouwe Oude-Tonge Kerkwerve Vlijmen Willemstad Raamsdonksveer Achthuizen Hooge Zwaluwe Drunen `s-Hertogenbosch Kranen- dijk Ooltgensplaat Waalwijk De Langstraat Waspik Helwijk Made Zevenbergschen Bruinisse Krammer Hoek Wagenberg Klundert

Zierikzee Nieuwerkerk Oosterland Volkerak Kaatsheuvel 's Gravenmoer

Langeweg Vught Noordhoek Zevenbergen Oosterhout Fijnaart Dinteloord Terheijden Green Circles has been made possible by:

Annemieke Smit • Cees Kwakernaak • Eveliene Steingröver • Francine Loos • Joke Hoogendoorn • Joke Luttik • Kees Slingerland • Kor Zwart • Linda Hendriksen • Marion Bogers • Paul Opdam • Robbert Snep • Sabine van Rooij • Jan-Erik Wien • Hannie Wiebing- van der Neut • Joop Harmsen • Bob van den Berg • Carole Heemskerk • Martin Pozsgay •

Josephine Bertrams • Jolanda Teeuw • Ineke de Jong • Jan Kempers • Tobias Rijnsdorp • www.greencircles.nl Maarten Van Veluw • Sybren Bakker • Marijke Van den Hoogen • Ron Jansen • Willem De @groenecirkels COLOPHON Jonge • Sander Spijker • Gerrianne Veenstra • Chris Versteegh • Hubert te Braake • Ingrid

Sentse • Hayte de Jong • Bas Stok • Godfried Meijer • Jean Dohmen • Bettie Jans • Gerard HEINEKEN Nederland text Wesselink • Han Weber • Ingrid Vissers • Koen Oome • Marleen Verton • Feiko van Dok • contact person Jan Kempers Marieke Kitzen Burgemeester Smeetsweg 1 Paul Opdam Menko Wiersema • Ron van der Helm • Sally Schlebaum • Therris Burgers • Matthijs Mahler • 2382 PH Zoeterwoude Cees Anton de Vries Ellen Mook • Irma Wooning • Elke Kroft • Erik de Haan • Astrid van Bommel • Jeroen Delmeire [email protected] • Paul Versteeg • Hans Schouffoer• Harm Gerrits • Joost Wesselingh • Mirja Baneke • Karin phone +31 71 54576111 editing 30 www.heinekennederland.nl Francine Loos 31 Rood • Peter Spierenburg • Arjen Roelandse • Harrie Timmer • Eric Hees • Bob Houtkamp • Sally Schlebaum Hans Goossensen • Jos de Jong • Peter Murk • Alex Velthof • Bert Jacobs • Jacques Vroon Provincie Zuid-Holland Tobias Rijnsdorp • Carolien Herlaar • Thomas Arts • Annette de Kuile • Ingrid de Bondt • Govert Veldhuijzen contact person Koen Oome Marieke Kitzen Zuid-Hollandplein 1 • Jan Fransen • Rogier van de Sande • Wiebe Brandsma • Dick Dubbeld • Arend de Jong • 2509 LP The Hague concept and design Peter Verburn • Frency Huisman • Carolien Huisman • Peter de Roode • Robert Geurts • Hans [email protected] Bob van den Berg Neupink • Leo Heijdra • Hans Koot • Ingrid van Leeuwen • Marie Jose Hes • Caltrie van Dam phone +31 70 4416413 Milou Hemminghaus www.zuid-holland.nl • Aaron Duimdak • Laura Vis • Nicolaas Geelen • Ger de Ren • Ingeborg Pronk • Carolien photography Huisman • Arend Bosma • Marije Groen • Kees Verdouw • Guus Steenboer • Astrid Vlaminkx Alterra Wageningen UR Paul Born • Hans Sjouke Koopal • Marieke Kitzen • Milou Hemminghaus • Janneke ’t Hart • Antje Jordan contact person Eveliene Steingröver Paul Kampman Droevendaalsesteeg 3 Guy Ackermans • Ellen van den Adel • Esther de Haan • Marjan Minnesma • Peter Everts • Michael Dickstein 6708 PB Wageningen • Theo Vogelzang • William de Jong • Haico Minkhorst • Jokelien Vles • Dorothee Becu • [email protected] printing Ron Gast • Leonie van der Steen • Rick Passenier • Marco van Steekelenburg • Astrid de phone +31 317 485874 Drukkerij Rijser www.wageningenUR.nl/alterra Best • Simon de Ridder • Edo Gies • Fabrice Ottburg • Wieger Wamelink • Josine Donders •

Willemien Geertsema • Joop Spijker • Menno Reemer • Koos Biesmeijer • Peter van den Akker March 2015 www.greencircles.nl