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Postrmagazine Goes Mia's Torches of Freedom How Your Ideas Were Stolen from You and Why It Should Make You Want to Start A

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POSTRmagazine is a Quarterly Magazine Published by Not Another Graphic Designer VOF - © 2014 - All Rights Reserved [email protected] - postrmagazine.com facebook.com/postrmagazine - @postrmagazine Editors: Monkeys With Typewriters, Contributor: Jill Matthieu Art Direction & Graphic Design: Not Another Graphic Designer In honour of Timmy V.G. and Hunter S. Thompson Want to support POSTRmagazine? Donate at www.postrmagazine.com/donate/ #15 EDITORIAL TORCHES OF FREEDOM HOW YOUR IDEAS THE ENGINEERING OF SHADOWS ON THE WALL CONSENT / THE LAST VOYAGE OF THE RMS WERE STOLEN LUSITANIA The term public relations was coined behavior from being based on the WPP) advertising conglomerates. In numbers by contrast, offer a clear by Edward Bernays in an effort to dis- need for a new product to a desire for the meanwhile, Nike is spending $2.7 sense of right and wrong. As a result, FROM YOU tinguish US propaganda from any one. Paul Mazur, executive for Lehman billion annually to endorse Oscar a life lived in service of an economic “If we understand the mechanism and other brand of propaganda. Bernays, Brothers back in 1927, felt this way Pistorius for shooting his wife, Lance principle is straightforward and full of motives of the group mind, is it not the Austrian-American nephew of about it: “We must shift America from Armstrong for turning cycling into purpose and clarity – as opposed to a possible to control and regiment the Sigmund Freud suggested no direct a needs- to a desires-culture. People a bigger farce than it already was, life spent ‘fighting the good fight’. In AND WHY IT masses according to our will without structural changes to the propaganda must be trained to desire, to want new Tiger Woods for spending his spon- a real-world scenario that takes places their knowing about it? The recent machine itself but instead proposed things, even before the old have been sor fees on plowing porn-stars and outside of a therapy convention this practice of propaganda has proved no more than a name change, apply- entirely consumed. […] Man’s desires Michael Vick for organizing dog- interchangeability boils down to the SHOULD MAKE that it is possible, at least up to a cer- ing only a slight cosmetic varnish on must overshadow his needs”. And in fights in his backyard. And also following: whatever the nature of your tain point and within certain limits.” top of an otherwise unaltered system. order to make you want to buy the new to keep our attention away from business or the economic model that A different sign in the shop window: stuff that they so desperately need to all those sweatshops in India and you apply; if it turns a profit, it’s pret- YOU WANT TO — Edward Bernays, Propaganda business as usual. The reason for the sell, they well stop of nothing. They will Pakistan – just in case we didn’t stop ty much OK. And the beautiful thing change was the increasingly negative use every possible angle to make you caring about those altogether in the about the human love of making a If you’re still working in the creative connotations associated with the word think you’re almost good enough – the late 90’s, which actually we did. profit is that it gels extremely well with industry and you’re reading this: we propaganda and its use by the Ger- only thing you’re missing is the latest the human love for new stuff to own: START A RIOT get it. It’s very, very hard to maintain mans. Bernays combined his uncle’s model of whatever they are selling. making money means we can buy new moral integrity in an amoral world. theories with other theories on crowd THESE ARE THE DROIDS stuff which due to it newness is inher- There is no way to be innocent if you’re psychology to create the idea of ‘pub- YOU’RE LOOKING FOR ently better than the stuff we already (EVEN THOUGH part of a generation that has been lic relations’. When America entered NOT NEW & TOTALLY have. spoon-fed the spoils of past wars into World War I, Bernays was work- UNIMPROVED! and more wars that were started as ing on the Committee for Public In- One of the advertiser’s favorite yet And if you’re going to break the law, YOU DON’T SEEM we impotently watched on in vintage formation – which advised president ultimately self-negating strategies is do it either without getting caught or 90’s social paralysis. The injustice Woodrow Wilson to promote US par- Every time Head & Shoulders puts out playing the price angle: in this case, do it in some backwoods corner of that is so blatantly obvious all around ticipation in an overseas conflict as an ad for their new & improved formula, the ad campaign will focus on how Asia where jurisdiction and child labor you makes it impossible to avert your an effort to ‘bring democracy to the they are basically saying that they the customer gets the best deal, the come cheaper than they do here. TO CARE) eyes without witnessing the next European mainland.” The concept were lying to your face before – after ultimate bargain, the opportunity of atrocity. There is no justice and the would establish the US as the moral all, they’ve been claiming to complete- a lifetime that obviously can not be idea of karma is nothing more than a leader of the free world – although ly rid you of your disgustingly flakey passed up. The key to this simple yet NOTHING IS BLACK AND one-word compression of all things it doesn’t hurt to point out the finan- scalp syndrome ever since Proctor & often effective strategy lies in its bold WHITE EXCEPT FOR religious that caters to the rationally cial state of things in the early 1900’s. Gamble put the blue-greenish sham- audacity – it conveys a statement that stunted yet spiritually needy. That still France and Great Britain had built up poo on the market way back in 1961. is negated by its own existence (to WHEN IT IS doesn’t mean that you should just go a multi-billion dollar debt with the US But this time – thanks to advanced bio- create and distribute any commercial THE UNBEARABLE out and sell your undeniable skills as government; an investment that would chemical nano-engineering explained message, a significant production and FREEDOM OF MORAL writers, illustrators, photographers, have gone to waste if both those to you by that same scientist who media budget is required). In most cas- DETACHMENT filmmakers and, ehm, account man- countries were to become part of the lives in the tube of toothpaste – you es, advertising budgets will comprise agers to the first feudal lord who will Kaiser’s backyard. Germany on the can definitely 100% believe that you up to 15% of a company’s revenue. In take you under his roof – like a band other hand only owed the US a paltry will be instantly delivered of dandruff order to mask the inherent incongru- There is a difference between intelli- of hired guns for the faceless cabal $27 million; as usual, it didn’t take a and by extension also of your implicit ity, the message will seek to distract gence and integrity: the latter relates of multinationals. We are not asking rocket scientist to do the math and feelings of social awkwardness and/ the recipient, often making use of loud to an individual’s ability and willing- NOT SO F.A.Q. you to climb onto the barricades and choose which side to be on. However, or sexual undesirability. Never mind noises and bright colorful logos. The ness to translate an internal sense fling your burning Macbooks at the riot public support for going to war over the medically proven fact that Head & truth remains however that advertise- of morality into his or her behavior. police; but it would be great if you money was low; after all, it was money Shoulders only works on certain types ment costs are considered overhead Compromising that morality in favor could at least stop wasting your talents owed to bankers by other bankers and of dandruff – and only if you keep using costs – which can be recuperated only of other factors such as profitability, as creative mercenaries operating in a as such it didn’t directly concern Joe it twice a week for the rest of your life; through sales; it is fairly and painfully social acceptability, conformity, prag- HOW DO YOU LIKE YOUR EGGS? multibillion dollar moral vacuum. The Sixpack. Bernays added a moral twist something that might be problematic obvious that in the end, the consumer matism…dilutes an individual’s integ- term integrity can be more than a word to US involvement in the war, which given the long list of chemical ingre- pays for the ad that tells him he’s get- rity in the sense that it allows external on a briefing sheet in between a list convinced US soldiers they were about dients like sodium laureth sulphate, ting the best deal. This includes the factors to play a determining role in of characteristics that a brand wants to face machine gun fire, flamethrow- sodium benzoate (known carcinogen) ad’s production cost and the media that person’s behavior. The contem- WHAT IS THE IDENTITY OF YOUR associated with them. It is possible for ers and gas grenades for the sake of and propylene glycol (harmful to cell space that is needed to air it. By means porary human inability to maintain in- you to be funny, creative, touching and global democracy instead of national membranes) that are conveniently of illustration: South Korean communi- tegrity or even recognize its relevance inspiring without selling a car, a pair deficits.
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