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Chapter 7: MLM's Abysmal Numbers
7-1 The Case (for and) against Multi-level Marketing By Jon M. Taylor, MBA, Ph.D., Consumer Awareness Institute Chapter 7: MLM’s ABYSMAL NUMBERS Chapter summary a large enough downline to meet expenses, and therefore do not profit. Is MLM a profitable business These conclusions were confirmed in the opportunity? And if so, for whom? Just do the average earnings reports of all 30 MLMs for math – the numbers don't lie. In this and which we were able to obtain data published preceding chapters, you will find the most by the companies themselves. Such statistics rigorous and thorough analysis of MLM are invaluable for analysts to debunk the profitability ever done by an independent many misrepresentations that are told to research firm. Questions about the viability thousands of prospects every day. and profitability of MLM as a business model Failure and loss rates for MLMs are not and its many company manifestations are comparable with legitimate small answered in this and prior chapters – based businesses, which have been found to be on 15 years’ research, worldwide feedback, profitable for 39% over the lifetime of the and analysis of the compensation plans of business; whereas less than 1% of MLM over 350 of the leading MLMs, as well as participants profit. MLM makes even average earnings data, where available. The gambling look like a safe bet in comparison. answers are not pretty. MLM stocks are questionable Our studies, along with those done by investments at best. And like gambling, other independent analysts (not connected to losses from MLM participation should not be the MLM industry), clearly prove that MLM as a allowed as a tax deduction – beyond the business model – with its endless chain of amount of actual income. -
Network Marketing Central, 9 Feb
www.GerriSonger.com Marketing Networks 1 Top 50 MLM Companies by Global Revenue Avon Products (avon.com) Beauty, fashion Menard Japan Cosmetics (menard- jewelry, apparel - $11.3B cosmetic.com) skin care, makeup, body care Amway (amway.com) primarily in the health, fragrances - $434M beauty, and home care markets - $10.9B Cosway Corp. Ltd. (cosway.com.my) Herbalife (herbalife.com) develops, markets and supplements, skin care, personal care, sells nutrition supplements, weight management, cosmetics, household products, car care, food sports nutrition and personal-care product - and beverage, clothing - $433M $3.5B DXN Holdings Berhad (dxn2n.com) food and Natura Cosmeticos (natura.net) Cosmetics and beverage, home décor, kitchenware, home care personal care - $3.0B - $420M Vorwerk & Co. (vorwerk.com) Cosmetics, For Days Co. (fordaysusa.com) cosmetics, food household appliances, home care - $3.0B and beverage, wellness - $400M Mary Kay (marykay.com) cosmetics products - KK ASSURAN skin care - $370M $2.0B Better Way Co. (mistine.co.th) cosmetics - Tupperware Brands Corp. (tupperware.com) $370M storage and serving products, beauty, personal Nature's Sunshine Products care - $2.6B (naturesunshine.com) herbal supplements, Oriflame Cosmetics (oriflame.com) hair, skin vitamins, minerals and nutritional supplements - and personal care, color cosmetics, fragrances $368M $2.1B WIV Wein International (wiv-ag.com) wines Nu Skin Enterprises (nuskin.com) develops and $365M sells personal care products and dietary *Arbonne International, LLC (arbonne.com) supplements - $1.7B skincare, bath & body, hair, sun, makeup, and Belcorp (belcorp.biz) cosmetics and personal nutrition products - $353M care - $1.6B Southwestern/Great American, Inc. Primerica Financial Services (primerica) (southwestern.com) family-oriented educational insurance and financial services company - reference books and software - $353M $1.1B Neways (neways.com) personal care products, Ignite Inc. -
Business Name D/B/A Name #1A LIFESAFER of COLORADO LLC
Business Name D/B/A Name #1A LIFESAFER OF COLORADO LLC 101 PARK AVENUE PARTNERS INC 1-800 CONTACTS INC 3 DAY BLINDS LLC 303 FURNITURE INC 303 TACTICAL LLC 303 TACTICAL 360 RAIL SERVICES LLC 3BB INC GREAT CLIPS 3D AUTOGLASS 3D STAINLESS LLC 3FORM LLC 3R Technology Solutions Inc 3SI SECURITY SYSTEMS INC 3T CULINARY INC THREE TOMATOES CATERING 4 FRONT ENGINEERED SOL INC 4283929 DELAWARE LLC ROCKY MTN PET CREMATION SERVICES 48FORTY SOLUTIONS LLC PALLET COMPANIES LLC 4imprint, Inc. 4LIFE RESEARCH CSA LLC 4LIFE RESEARCH USA LLC 50 IN 52 JOURNEY INC THE JOURNEY INSTITUTE 5071 INC 50-80 MASSAGE 5280 Contract Flooring 5280 HEATING COOLING & REFRIGERATION 5280 MAINTENANCE INC 5280 Stone Company, LLC 5280 Stone Company, LLC 5280 Telecom, LLC 5280 TOWING LLC 52Eighty Customs 5850 EAST 58TH AVENUE LLC 5850 EAST 58TH AVENUE LLC 6 ITALIAN WOLF SECURITY LLC 6171 LLC THE HIDEAWAY TAVERN 7-ELEVEN INC 7-ELEVEN STORE #38170 7-ELEVEN INC 7-ELEVEN STORE 37570 7-ELEVEN INC / JC INC 35828A 7-ELEVEN STORE 35828A 7-ELEVEN INC 23829 7-ELEVEN STORE 23829 7-ELEVEN INC 23829B 7-ELEVEN STORE 23829B 7-ELEVEN INC 34087 7-ELEVEN STORE 34087 7-ELEVEN INC 35828 7-ELEVEN STORE 35828 7-ELEVEN INC 35864 7-ELEVEN STORE 35864 7-ELEVEN INC 36013 7-ELEVEN STORE 36013 7-ELEVEN INC 36013 7-ELEVEN STORE 36013 7-ELEVEN INC 36464 7-ELEVEN STORE 36464 7-ELEVEN INC 36775 7-ELEVEN STORE 36775 7-ELEVEN INC 37291 7-ELEVEN STORE 37291 7-ELEVEN STORE 34087A 7-ELEVEN INC / S&As STORE INC 34087A 7-ELEVEN STORE 36013A EMHT INC & 7-ELEVEN INC 800-FLOWERS INC 8X8 INC A & A QUALITY APPLIANCE A & B Engineering Services LLC A CUSTOM COACH A CUT ABOVE LANDSCAPE LLC A GOOD LIL TRANNY SHOP LLC A GOOD SHOP INC A HOLE IN THE WALL CONSTRUCTIO AHW CONSTRUCTION A MAN WITH A VAN INC A SIMPLEE GORGEOUS BOUTIQUE A TO Z RENTAL CENTER, INC. -
1 of 93 1 2 3 4 5 6 7 8 a B C D E F G First Name Last Name City State Zip Country Willie Gobabis Omahe Ke 9000 NAMIBIA Z
A B C D E F G 1 First Name Last Name City State Zip Country Petition Comment Willie Gobabis Omahe 9000 NAMIBIA 2 ke zohaib jhelum 49600 PAKISTAN truth of mlm companies 3 4 Armando AZ 85257 USA 5 Yesenia CA 90063 USA Jayasankar Chennai Tamil 600034 INDIA Dear President, I am from India. Kindly ban the MLM companies nadu like AMWAY which is making false claim and cheating people of India.We people of India see you as a Different from other President's who ruled US> we see you next to Abraham Linkcon,JFK. we all hope that you will bring a Amendentment in the Senete to BAN MLM COMPANY AMWAY. 6 LONNIE & LACOMBE ALBER T4L 2N5 CANADA MERLO TA 7 SULZLE Londell & Jodie LACOMBE ALBER T4L 1P4 CANADA Sulzle TA 8 Petitions for Regulation of Multi-Level Marketing – PUBLIC 1 of 93 Gathered on http://www.pyramidschemealert.org A B C D E F G Dahya Des Plaines IL 60018 USA Government must take strong actions against all the pyramid and so called MLM schemes.common people fall for ir as they are pitched well and are very deceptive.For people awareness past records and investigations should be made to run again on TV and other medias. have been financially hurt by Amway/Quixtar,and finally left it.FTc especially should investigate the support systems so called motivational organisations associated with the Amway like BWW,LTD,WWDB,network21 and so on..who litterly sucks money out of the members by selling cds,videos,meetings,books and whatever they can.I humbly asks a Congressional Investigation of the FTC and SEC regarding enforcement of laws against Pyramid Selling Schemes, Multi-level Marketing Scams, Ponzi Investment Frauds, Bogus "Motivational organisations" and "Work from Home" Schemes. -
A Study on Direct Selling Through Multi Level Marketing
International Journal of Advancements in Research & Technology, Volume 1, Issue 4, September-2012 1 ISSN 2278-7763 A Study On Direct Selling Through Multi Level Marketing F. MARY MERLIN Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, India. Email: [email protected] ABSTRACT Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited sales force is referred to as the participants who can provide multiple levels of compensation. A person's job would be to recruit others to sell their product, and in return, receive a percentage of their sales. The next person's job then is to recruit people even more so below them, and receive a percentage of their sales. Other terms for Multi-level marketing include network marketing and referral marketing. Commonly, the salespeople are expected to sell products directly to consumers by means of relationship through referrals marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling Keywords : Multi-Level Marketing, Direct Selling, Traditional Marketing. 1 INTRODUCTION evolution of direct selling. According to Biggart, direct selling has grown to become a major form of commercial activity in Direct selling is marketing and transaction of consumer goods the US, despite encountering opposition from other sectors of directly to the consumer; it does not depend on direct mail, the business community during various stages in its product advertising or fixed retail outlets. Self-governing sales development. -
5M1b Ltr to FTC Re MLM Income and Health Claims FINAL
June 30, 2021 VIA EMAIL Samuel Levine Acting Director, Bureau of Consumer Protection Federal Trade Commission 600 Pennsylvania Ave. N.W. Washington, D.C. 20580 [email protected] Dear Mr. Levine: For far too long multilevel marketing (MLM) companies have used deceptive marketing to promote the business opportunity and sell their wares.1 In fact, the problem is so longstanding and pervasive that the MLM industry’s self-regulatory body, the Direct Selling Self-Regulatory Council (DSSRC), stated just last month that: Though the industry has made significant strides to curtail the dissemination of unsupported claims regarding income potential …, there is still a great deal of work ahead of us to assure that the product and earnings claims communicated to consumers and potential salesforce members are truthful and accurate.2 Moreover, industry trade group, the Direct Selling Association (DSA), published an article in its January 2021 journal that stated, “[d]irect sellers will never be able to wholly prevent distributors from making improper claims.”3 Such pessimism is cause for concern as improper health and income claims not only deceive consumers but also lead to social, emotional, and physical harms, and financial hardship.4 Given this backdrop, TINA.org urges the Commission to implement a penalty offense program targeting the direct selling industry and its market-wide practice of utilizing deceptive earnings representations and false health claims.5 For more than 40 years, the FTC has consistently pursued individual MLM companies making -
The Pyramid Scheme Industry
THE PYRAMID SCHEME INDUSTRY: Examining Some Legal and Economic Aspects of Multi-Level Marketing Douglas M. Brooks Robert L. Fitzpatrick Bruce Craig The announcement on March 12, 2014, that Herbalife Ltd. (NYSE: HLF) had received a Civil Investigative Demand from the Federal Trade Commission caps a twenty-two month period during which persistent questions have been raised concerning the purported business opportunity known as multi-level marketing (MLM). While much of the financial media has recently been focused on the Herbalife story, the problems with MLM are not new, and they are not limited to Herbalife. As we explain in this paper, there are fundamental problems at the core of the MLM business model, and with the efforts of the FTC to regulate the MLM “industry.” The authors of this paper are all members of an international coalition of consumer advocates which, on October 24, 2013, filed a formal petition with the FTC requesting that it investigate the MLM industry and promulgate regulations to protect consumers from unfair and deceptive MLM business opportunities.1 This paper is intended to build on the Petition and to assist legislators, regulators and interested persons to understand the MLM industry and the need for further action. Why all the fuss over MLM? Why are Wall Street billionaires fighting very public battles over MLM? Is MLM merely a form of direct, person-to-person selling in which independent distributors can earn money both by selling products directly to consumers or by 1 See http://pyramidschemealert.org/wordpress/wp-content/uploads/2014/02/Petition-of-Ad-Hoc- -
Dsa Bus Opp Draft
INDEX OF APPENDICES Appendix A DSA Member List Appendix B 2004 DSA Fact Sheet Appendix C Comments of the Direct Selling Association on the FTC Trade Regulation Rule on Disclosure Requirements and Prohibitions Concerning Franchising and Business Opportunity Ventures (April 7, 1995 and February 28, 1997) Appendix D DSA Code of Ethics Appendix E WFDSA World Codes of Conduct Appendix F Moral Suasion: Development of the U.S. Direct Selling Association Industry Code of Ethics, Thomas R. Wotruba, (1995) Appendix G Direct Selling Ethics at the Top: An Industry Audit and Status Report, Lawrence B. Chonko et al., The Journal of Personal Selling & Sales Management, Spring 2002, at 87-95 Appendix H Potential Impacts of the FTC’s Proposed Business Opportunity Rule on the Direct Selling Industry, Nathan Associates, Inc (July 14, 2006) Appendix I Chart of State Business Opportunity Laws, Thresholds and Exclusions Appendix J Selected Media Coverage of Direct Selling from January 1, 2005 to July 9, 2006 Appendix K Direct Sellers Discuss the FTC Proposed Rule on Business Opportunities Appendix L DSA Response to Section K of the Notice of Proposed Rulemaking: Request for Comments Appendix A DSA Member List Direct Selling Company Membership Directory Company Products/Services Contact Info 4Life Research, LC Nutritional Supplements http://www.4life.com Acara Health/Fitness/Wellness, http://www.acaraspa.com Skincare, Spa Products Accentz Jewelry http://www.accentzonline.com ACN, Inc. Internet Services, http://www.acninc.com Telecommunications Services, Utilities AdvoCare Health/Fitness/Wellness, http://www.advocare.com Internatio nal, LP Nutritional Supplements, Skincare, Weight Management Aerus LLC Homecare, Vacuum http://www.aerusonline.com (formerly Electrolux Cleaners LLC) Amazon Herb Nutritional Supplements http://www.rainforestbio.com Company AmeriPlan USA Health/Fitness/Wellness http://www.ameriplanusa.com Amkey, Inc. -
Zou-V-Marketamerica-Complaint.Pdf
Case 3:19-cv-01282 Document 1 Filed 03/08/19 Page 1 of 56 1 LINDEMANN LAW FIRM, APC BLAKE J. LINDEMANN, SBN 255747 2 433 N. Camden Drive, 4th Floor Beverly Hills, CA 90210 3 Telephone: (310)-279-5269 Facsimile: (310)-300-0267 4 E-mail: [email protected] 5 -and- 6 DAREN M. SCHLECTER, SBN 259537 LAW OFFICE OF DAREN M. SCHLECTER, APC 7 1925 Century Park East, Suite 830 Los Angeles, CA 90067 8 Telephone: (310)-553-5747 9 Attorneys For Plaintiffs Jinhua Zou, Yu Xia Lu, Chuanjie Yang, Ollie 10 Lan, Liu Liu, And All Those Similarly Situated 11 12 UNITED STATES DISTRICT COURT 13 NORTHERN DISTRICT OF CALIFORNIA 14 15 Case No. JINHUA ZOU, an individual; YU XIA LU, an 16 individual; CHUANJIE YANG, an individual; OLLIE LAN aka RUONING LAN, an individual; 17 LIU LIU, an individual, and all those similarly situated, ORIGINAL COMPLAINT – CLASS ACTION 18 Plaintiffs, 19 v. 20 MARKET AMERICA, INC., a North Carolina [DEMAND FOR JURY TRIAL] 21 Corporation; MARKET AMERICA WORLDWIDE, INC., a North Carolina 22 Corporation; SHOP MA, INC., a Florida Corporation; JAMES HOWARD RIDINGER, an 23 individual; LOREN RIDINGER, an individual; 24 MARC ASHLEY, an individual; MARTY WEISSMAN, an individual; DENNIS FRANKS, 25 an individual; JOE BOLYARD, an individual; ANTHONY AKERS, an individual; EDDY 26 ALBERTY, an individual; STEVE ASHLEY, an individual; MICHAEL BRADY, an individual; 27 KEVIN BUCKMAN, an individual; PETER 28 ORIGINAL COMPLAINT – CLASS ACTION 1 Case 3:19-cv-01282 Document 1 Filed 03/08/19 Page 2 of 56 GOLD, an individual; VINCE HUNT, an 1 individual; CHRIS PEDDYCORD, an individual; 2 BRANDI QINN, an individual; SAM RITCHIE, an individual; EUGENE WALLACE, an 3 individual; JIM WINKLER, an individual; ELIZABETH WEBER, an individual; JOANNE 4 HSI, an individual; BENJAMIN GINDER, JR., an individual; DOLLY KUO, an individual; MING- 5 CHU KUO, an individual; FRANK J. -
PREPARED STATEMENT of TRUTH in ADVERTISING, INC. Before The
PREPARED STATEMENT OF TRUTH IN ADVERTISING, INC. Before the COMMITTEE ON ENERGY AND COMMERCE SUBCOMMITTEE ON CONSUMER PROTECTION AND COMMERCE HOUSE OF REPRESENTATIVES WASHINGTON, DC (via video conference) FEBRUARY 4, 2021 I. INTRODUCTION Chairman Schakowsky, Ranking Member Bilirakis, and members of the Subcommittee, on behalf of Truth in Advertising (TINA.org), I am pleased to appear before you to highlight fraudulent and deceptive marketing schemes that have arisen during this unprecedented crisis, and to sound the alarm that the worst may be yet to come if the Federal Trade Commission is not equipped with the legislative tools it needs to effectively eradicate deceptive and unfair acts and practices, including, but not limited to, clawing back ill-gotten gains from wrongdoers under Section 13(b) of the FTC Act.1 My organization, TINA.org, is a nonpartisan, nonprofit consumer advocacy organization whose mission is to combat deceptive advertising and consumer fraud; we work with businesses and government agencies on behalf of consumers to effectively prevent and stop deception in our economy. The central premise of modern consumer protection laws is that marketplace dishonesty causes harm to consumers and businesses alike; and, if left unchecked, such behavior impairs the efficient allocation of resources in our economy.2 There can be no doubt that the ongoing pandemic has exacerbated the ever-present dangers of deceptive and unfair acts and practices in the marketplace. TINA.org has heard from countless consumers – senior citizens, military veterans and struggling parents – whose experiences illustrate the fact that deceptive marketing is putting the health, financial well-being and safety of our most susceptible populations at risk. -
Warning Consumers About Pandemic Frauds, Scams, and Swindles
PREPARED STATEMENT OF TRUTH IN ADVERTISING, INC. On Curbing COVID Cons: Warning Consumers about Pandemic Frauds, Scams, and Swindles Before the COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION SUBCOMMITTEE ON CONSUMER PROTECTION, PRODUCT SAFETY, AND DATA SECURITY UNITED STATES SENATE WASHINGTON, DC APRIL 27, 2021 I. INTRODUCTION Chairman Blumenthal, Ranking Member Blackburn, and Members of the Subcommittee, on behalf of Truth in Advertising (TINA.org), I welcome the opportunity to appear before you to highlight fraudulent and deceptive marketing schemes that have arisen during this unprecedented crisis, and to sound the alarm that the worst is yet to come as the Federal Trade Commission is now powerless to claw back ill-gotten gains from wrongdoers under Section 13(b) of the FTC Act.1 My organization, TINA.org, is a nonpartisan, nonprofit consumer advocacy organization whose mission is to combat deceptive advertising and consumer fraud; we work with businesses and government agencies on behalf of consumers to effectively prevent and stop deception in our economy. The central premise of modern consumer protection laws is that marketplace dishonesty causes harm to consumers and businesses alike; and, if left unchecked, such behavior impairs the efficient allocation of resources in our economy.2 There can be no doubt that the ongoing 1 See AMG Capital Mgmt., LLC, et al. v. Fed. Trade Comm'n, No. 19-508, slip op. (U.S. Apr. 22, 2021) ), https://www.supremecourt.gov/opinions/20pdf/19-508_l6gn.pdf. Moreover, it is important to note that even the most rigorous of laws are of little value if the agency responsible for enforcing them does not have the means or resources to properly police the marketplace. -
Direct Selling 2015
DIRECT SELLING 2015 Our Unique Position In The You Economy. RANK 2011 2012 2013 2014 2015 Avon USA Alticor /Amway Alticor /Amway Alticor/Amway Alticor/Amway 1 $11.30B USA $11.30B USA $11.80B USA $10.80B USA $9.50B Alticor /Amway Avon USA Avon USA Avon USA Avon USA 2 USA $10.90B $10.70B $9.95B $8,90B $6.16B Herbalife USA Herbalife USA Herbalife USA Herbalife USA Herbalife USA 3 $3.50B $4.10B $4.80B $5.00B $4.47B Natura Cosmeticos Vorwerk Germany Vorwerk Germany Mary Kay USA Vorwerk Germany 4 Brazil $3.01B $3.30B $3.70B $4.00B $4.00B Vorwerk Germany Natura Cosmeticos Mary Kay USA Vorwerk Germany Infinitus China 5 $3.00B Brazil $3.20B $3.60B $3.90B $3.88B Mary Kay USA Mary Kay USA Natura Cosmeticos Natura Cosmeticos Mary Kay USA 6 $2.90B $3.10B Brazil $3.20B Brazil $3.20B $3.70B Tupperware USA Tupperware USA Nu Skin USA Infinitus China Perfect USA 7 $2.60B $2.60B $3.18B $2.64B $3.58B Oriflame Luxemburg Nu Skin USA Tupperware USA Tupperware USA Natura Cosmeticos 8 $2.01B $2.20B $2.67B $2.60B Brazil $2.41B Nu Skin USA Oriflame Luxemburg Belcorp Peru Nu Skin USA Tupperware USA 9 $1.70B $2.00B $1.96B $2.57B $2.28B Belcorp Peru Belcorp Peru Oriflame Luxemburg JoyMain China Nu Skin USA 10 $1.60B $1.90B $1.95B $2.00B $2.25B Primerica Financial Primerica Financial Primerica Financial Oriflame Luxemburg Tiens China 11 USA $1.10B USA $1.20B USA $1.27B $1.68B $1.55B Ignite Stream Energy Pola Japan Ambit Energy USA Ambit Energy USA Primerica Financial 12 USA $861M $1.20B $1.20B $1.50B USA $1.41B Telecom Plus UK Miki Japan Telecom Plus UK Belcorp Peru