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IL DICEMBRE DELLA TV NON GENERALISTA Analisi Dicembre 2012

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IL DICEMBRE DELLA TV NON GENERALISTA Analisi Dicembre 2012 IL DICEMBRE DELLA TV NON GENERALISTA Analisi Dicembre 2012. Solo canali a rilevazione Auditel giornaliera GRUPPO SKY+FOX: Trend Share 6,6% 5,9% 5,7% 5,6% 5,6% 5,4% 5,3% 5,6% 5,3% 5,4% 5,6% 5,2% 5,0% +1% dic-11 gen-12 feb-12 mar-12 apr-12 mag-12 giu-12 lug-12 ago-12 set-12 ott-12 nov-12 dic-12 Var% vs omologo 11 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM- Fascia 02.00-02.00; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) ALTRE TV DIGITALI (TER+SAT): Trend Share 34,3% 33,4% 31,4% 30,9% 29,9% 28,7% 28,0% 24,0% 25,1% 23,6% 22,7% 22,6% 23,1% +27% dic-11 gen-12 feb-12 mar-12 apr-12 mag-12 giu-12 lug-12 ago-12 set-12 ott-12 nov-12 dic-12 Il dato comprende le share delle Altre DTT e del canale Cielo (Sky) Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM- Fascia 02.00-02.00; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) TOTALE TV DIGITALI: Trend Share 40,1% 40,2% 36,1% 37,0% 35,5% 33,7% 33,2% 30,1% 30,6% 29,3% 28,5% 28,0% 28,7% +21% dic-11 gen-12 feb-12 mar-12 apr-12 mag-12 giu-12 lug-12 ago-12 set-12 ott-12 nov-12 dic-12 Var% vs omologo 10 Il dato comprende le share delle Altre DTT Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM- Fascia 02.00-02.00; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) GRUPPO SKY+FOX: share per fascia 7,2% 6,6% 6,5% 5,6% 4,3% 4,2% 4,3% +1% +2% +10% +8% 0% -2% -5% 0200 0200 0700 1200 1200 1500 1500 1800 1800 2030 2030 2300 2300 0200 Var% vs omologo 11 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) ALTRE TV DIGITALI (TER+SAT): share per fascia 37,3% 34,0% 33,5% 29,9% 26,1% 26,8% 25,5% +27% +24% +35% +25% +23% +25% +30% 0200 0200 0700 1200 1200 1500 1500 1800 1800 2030 2030 2300 2300 0200 Il dato comprende le share delle Altre DTT e del canale Cielo (Sky) Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) TOTALE TV DIGITALI: share per fascia 41,2% 40,3% 40,4% 35,5% 30,1% 30,9% 31,7% +21% +20% +29% +20% +18% +17% +20% 0200 0200 0700 1200 1200 1500 1500 1800 1800 2030 2030 2300 2300 0200 Var% vs omologo 11 Il dato comprende le share delle Altre DTT Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM ; Individui* Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) GRUPPO SKY+FOX: i canali più visti Audience Minuto Medio 42.345 39.128 39.053 30.796 30.440 29.161 28.435 28.383 26.006 24.440 Sky Sport 1 Sky Cinema 1 Sky TG24 Fox Crime/HD Sky Cinema Sky Calcio 1 Sky Sport 24 Sky Cinema Sky Cinema Sky Uno Hits Family Comedy Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM - Fascia 02.00-02.00; Individui * Fox Crime+Fox Crime HD – Fox+Fox HD *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) GRUPPO SKY+FOX: il programma più visto per i primi dieci canali Canale Data Fascia Oraria Programma AMM 1 Sky Sport 1 09/12/2012 21-22 Inter-Napoli 1.188.593 2 Sky Cinema 1 26/12/2012 22-23 The Avengers 559.656 3 Sky TG24 02/12/2012 20-21 Tg 24 Mezzora 176.559 4 Fox Crime/HD 11/12/2012 22-23 NCIS Unità Anticrimine 165.375 5 Sky Cinema Hits 23/12/2012 14-15 Merry Christmas 226.492 6 Sky Calcio 1 09/12/2012 16-17 Palermo-Juventus 698.358 7 Sky Sport 24 09/12/2012 17-18 Pomeriggio Sky Sport 24 148.568 8 Sky Cinema Family 26/12/2012 16-17 Cenerentola 297.061 9 Sky Cinema Comedy 30/12/2012 21-22 Il mio west 128.197 10 Sky Uno 07/12/2012 22-23 X Factor 2012 1.087.131 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM - Fascia 02.00-02.00; Audience Minuto Medio Individui **Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) ALTRE TV DIGITALI (TER+SAT): i canali più visti Audience Minuto Medio 169.599 167.438 146.064 130.221 123.285 121.453 118.466 93.285 88.679 83.316 Real Time Rai Premium Iris Rai Yoyo Rai 4 Dmax Rai Movie La5 Giallo Cartoonito Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM - Fascia 02.00-02.00; Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) ALTRE TV DIGITALI (TER+SAT): il programma più visto per i primi dieci canali Canale Data Fascia Oraria Programma AMM 1 Real Time 26/12/2012 23-24 Shopping Night 618.308 2 Rai Premium 15/12/2012 22-23 La stella della porta accanto 661.726 3 Iris 08/12/2012 18-19 La casa stregata 918.142 4 Rai Yoyo 11/12/2012 20-21 Peppa pig/Barbapapà 441.036 5 Rai 4 11/12/2012 22-23 Ip man 2 643.952 6 Dmax 14/12/2012 21-22 Dynamo 539.596 7 Rai Movie 30/12/2012 22-23 Delitto a Porta Romana 695.135 8 La5 05/12/2012 21-22 Un amore sotto l’albero 599.478 9 Giallo 14/12/2012 22-23 Law & Order UK 277.295 My little pony/Pound Puppies/Baby Looney 10 Cartoonito 06/12/2012 17-18 Tunes 336.272 Fonte: Elaborazioni Starcom su dati Auditel Nielsen TAM - Fascia 02.00-02.00; Audience Minuto Medio Individui *Da maggio 2011 le audience sono comprensive dell’ascolto consolidato in differita (Time Shift Viewing) Canali Satellitari Gruppo Sky+Fox Sky Calcio 1, Sky Calcio 2, Sky Calcio 3, Sky Calcio 4, Sky Calcio 5, Sky Calcio 6, Sky Calcio 7, Sky Calcio 8, Sky Calcio 9, Sky Calcio 10, Sky Calcio 11, Sky Calcio 12, Sky Calcio 13, Sky Calcio 14, Sky Cinema 1/HD, Sky Cinema +1, Sky Cinema Classics, Sky Cinema Family, Sky Cinema + 24, Sky Cinema Hits/HD, Sky Cinema Passion, Sky Cinema Max/HD, Sky Cinema Max+1, Sky Cinema Comedy, Sky Mosaico interattivo 2, Sky Tg24 Primo Piano, Sky Inside, Sky Meteo24, Sky Mosaico Interattivo, Sky Uno+, Sky Tg24 Rassegne, Sky Sport 1, Sky Sport 2, Sky Sport 3, Sky Sport 24, Sky Sport Active, Sky Mondiale, Sky Super Calcio, Sky Tg24, Sky Tg24 Active, Sky Tg24 Eventi, Sky Uno, Sky On Demand HD. Sky On Demand SD, Cult, Fox/HD, Fox +2, Fox +1, Fox Crime/HD, Fox Crime +1, Fox Crime +2, Fox Life, Fox Life +1, Fox Life +2, Fox Retro, History Channel, History Channel +1, Nat Geo Adventure National, Geographic Channel/HD, National Geographic Channel +1, NatGeo Wild Canali Altre Tv digitali (ter+sat) Cielo, Rai 4, Rai 5, RAI SPORT 1, RAI SPORT 2, RAI NEWS, Rai Scuola, Rai Storia, Rai Gulp, Rai Movie, RAI PREMIUM, RAI YOYO, TG Norba 24, Odeon 24, La 7 D, Premium calcio/HD, Premium calcio 1, Premium calcio 2, Premium calcio 3, Premium calcio 4, Premium calcio 5, Premium calcio 6, Premiun calcio 7, IRIS, La5, Italia 2, Mediaset, Mediaset Extra, Boing, Cartoonito, Canale Italia 83, Animal Planet, Discovery Channel, Discovery Channel +1, Real Time, Real Time +1, Discovery Science, Discovery Travel e Living, DMAX, Disney Channel HD, Disney Channel +1, Disney Channel +2, Disney Junior, Disney Junior +1, Disney XD, Disney XD+1, Disney XD +2, My Deejay, Music On Sky, Onda Latina, ESPN AMERICA, ESPN CLASSIC, Eurosport, Eurosport 2, Boomerang, Boomerang+1, Cartoon Network, Cartoon Network +1, Alice Leonardo, Marco Polo, Nuvolari, Arturo, Gxt, Gxt +1, K2, Frisbee, Lei, Lei+1, Dove Tv, MTV Rocks, MTV Classic, MTV Hits, MTV DANCE, MTV LIVE HD, MTV Music, Comedy Central, Comedy +1, Nickelodeon, Nickelodeon +1, Nick Jr, Nick Jr.+1, Axn/HD, Axn +1, Axn Sci-Fi, DeAKids, DeAKids +1, DeA Junior, DeA Sapere, Poker Italia 24, Diva Universal, Jimjam, JimJam +1, Match Music, MGM Channel, Rock Tv, Hip Hop Tv, Rtl 102.5, Video Italia, Horror Channel, Extreme Sports Channel HD, ANICA FLASH SRL, Coming Soon, Super Tennis, Gambero Rosso channel, MAN-GA, SPORTITALIA 1, SPORTITALIA 2, SPORTITALIA 24, RADIO ITALIA TV, TV2000, PADRE PIO TV, ILIKE TV, Giallo, Super!, Focus, Vero Capri, Radio Capital TV *ALTRE TV DIGITALI *Il dato relativo alla voce Altre Dtt comprende le share delle Altre Tv Digitali (Premium Gallery) e le share delle tv locali e nazionali ottenute nelle regioni all digital .
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