DOCSLIB.ORG

DOCUMENT RESUME CS 509 657 Proceedings of the Annual Meeting

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

DOCUMENT RESUME ED 415 532 CS 509 657 TITLE Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (80th, Chicago, Illinois, July 30-August 2, 1997): Advertising. INSTITUTION Association for Education in Journalism and Mass Communication. PUB DATE 1997-07-00 NOTE 309p.; For other sections of these Proceedings, see CS 509 658-676. PUB TYPE Collected Works Proceedings (021) Reports Research (143) EDRS PRICE MF01/PC13 Plus Postage. DESCRIPTORS *Advertising; Comparative Analysis; Females; Internet; *Marketing; *Mass Media Effects; *Mass Media Role; Media Research; Participative Decision Making; *Persuasive Discourse; Propaganda; Student Attitudes IDENTIFIERS Advertising Education; *Advertising Effectiveness; *Media Campaigns ABSTRACT The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Adve.ri74,,i.-1-.." L. and Joyce Wolburg); "Frequency Levels and Activity Level Portrayals of the Mature Market: A Content Analysis of Magazine Advertising" (Cecelia Baldwin and Girard Burke); "Campaign Up in Flames: Negative Advertising Backfires and Damages a Young Democrat" (Maggie Jones Patterson, Anitra Budd, and Kristin L. Veatch); "Developing Integrated Marketing Communications Message Delivery Strategies: Challenges and Opportunities Associated with the Brand Contact Concept" (Denise E. DeLorme and Glen J. Nowak); "Animation and Priming Effects in Online Advertising" (S. Shyam Sundar, George Otto, Lisa Pisciotta, and Karen Schlag); "Protecting the Children: A Comparative Analysis of French and American Advertising Self-Regulation" (Ronald E. Taylor and Anne Cunningham); "Applying Integrated Marketing Communications Strategy to Strategic Market Planning: Implications for the Role of Communications in Building and Maintaining Brand Equity" (Saravudh Anantachart); "An Investigation of Three Cultural Values in American Advertising: The Role of the Individual, the Depiction of Time, and the Configuration of Space" (Joyce M. Wolburg and Ronald E. Taylor); "Get Hooked on Collecting: A Qualitative Exploration of the Relationship between the Hallmark Brand and Hallmark Collectors" (Jan Slater); "Calvin Klein's 'Kiddie Porn' Campaign, What's the Fuss? A Q-Sort of Student Attitudes toward Objectionable Advertising" (Robert L. Gustafson and Johan C. Yssel); "A Study of the Underrepresentation of Women in Advertising Agency Creative Departments" (Larry Weisberg and Brett Robbs); and "Preparing Campaigns Students for Groupwork" (Fred Beard). Individual papers contain references. (CR) ******************************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. ******************************************************************************** PROCEEDINGS OF THE ANNUAL MEETING OF THE ASSOCIATION FOR EDUCATION IN JOURNALISM AND MASS COMMUNICATION (80th, Chicago, Illinois, July 30-August 2, 1997): ADVERTISING U.S. DEPARTMENT OF EDUCATION Office of Educational Research end Improvement PERMISSION TO REPRODUCEAND EDUCATIONAL RESOURCES INFORMATION DISSEMINATE THIS MATERIALHAS CENTER (ERIC) BEEN GRANTED BY This document has been reproduced as received from the person or organization iptiginating it. Minor changes have been made to improve reproduction quality. Points of view or opinions stated in this TO THE EDUCATIONALRESOURCES document do not necessarily represent INFORMATION CENTER (ERIC) official OERI position or policy. 1 BEST COPY AVAILABLE 9 Offering a Creative Track in the Advertising Major: A Case History Submitted for consideration for Teaching Standards Advertising Division 1997 Annual Conference Association for Education in Journalism & Mass Communication Beth E. Barnes, Ph.D. Associate Professor and Carla V. Lloyd, Ph.D. Associate Professor both at: S.I. Newhouse School of Public Communications Syracuse University 215 University Place Syracuse, NY 13244 (315) 443-4004 Offering a Creative Track in the Advertising Major: A Case History Beth E. Barnes, Ph.D. & Carla V. Lloyd, Ph.D. S.I. Newhouse School of Public Communications Syracuse University Abstract Many undergraduate advertising programs struggle with the question of how best to deal with students interested in a career on the creative side of the advertising industry, particularly since these students may have different curricular needs than students preparing for managerial careers. This paper describes an accredited undergraduate advertising program's experience in phasing in a two-track major, with different course requirements for creative and management students. Offering a Creative Track in the Advertising Major: A Case History Introduction Most undergraduate advertising programs are concerned with turning out students who are advertising generalists. The curricula of these programs offer courses in the fundamentals of the major functional areas in advertising, generally structured with an introductory class followed by one course in each area: media, research, and creative. Such a curriculum may also include an advertising management course and/or a course in advertising campaign development. This approach may in part reflect the realities of the advertising job market. Donnelley (1994) found that entry- level advertising jobs were concentrated in account management (45% of all jobs) and media planning/buying (42%), career areas for which generalist training is appropriate. However, a growing body of academic research and industry commentary suggests that the student interested in pursuing a career on the creative side of the advertising industry would benefit from a very different curriculum (Simko, 1992; Otnes, Spooner, & Triese, 1993; Otnes, Oviatt, & Triese, 1995; Robbs, 1996). This paper details the efforts of one of the top ten undergraduate advertising programs in the country (Richards & Taylor, 1996) to introduce two tracks under an advertising umbrella: a management track and a creative track. The difficulties (and successes) encountered along the way speak to some of the challenges facing all undergraduate advertising programs. How the Tracks Were Developed The department conducted a comprehensive review of its undergraduate curriculum beginning in 1990. The department took this initiative for four specific reasons. 1. The advertising department faculty had been closely monitoring the many changes in the marketplace, especially the increased interest in integrated marketing communications, changes in technology, and budgetary shifts out of traditional advertising media into other persuasive communications. 2. Informal exit interviews with graduating seniors, showed a growing number of advertising majors wanting more copywriting courses. 3. A change in University administration resulted in a new mission statement for the university which placed more emphasis on teaching, with all colleges and schools being asked to become more "student-centered." 4. A new dean requested that all seven departments within the school undertake curriculum review. The department's objective for this review was to identify a curriculum that would meet both student interests and advertising/marketing communications industry needs. To accomplish this goal, the department developed an intensive four-part process that included: two focus groups conducted with professionals from advertising agencies, direct 2 marketing, public relations, sales promotion and advertising sales organizations; in-depth interviews with advertising agency media directors; in-depth interviews with Fallon McElligott personnel in Minneapolis; and curriculum profiles developed for 49 institutions offering undergraduate advertising course work. The focus groups, depth interviews and curriculum profiles pointed to new curricular needs. Prior to the review, the department had been offering students a generalist program similar to that described above, with all majors taking the same courses that provided instruction in media, research and creative. The curriculum was revised to include two tracks of study: creative and management. This resulted in some courses being dropped, others modified and several new ones added. Implementing the Two-Track Curriculum To get the new curriculum up and running, the department had to abide by the school's four-step approval process for curricular change. After this was secured the department began to phase in the new curriculum beginning with the incoming freshmen class in 1993. The curricular changes brought about changes in the department faculty and classroom facilities. The department hired professionals with major market experience in copywriting to teach the three creative courses. The department also secured grants for a multi- Media computer laboratory to house the new courses. 3 Prior to the curriculum review, only one creative course, Introduction to Copywriting, was offered on a regular basis. An advanced copywriting course was scheduled only when an appropriate visiting professor could be secured. With the new creative track, the department now offers students three creative courses: Introduction to Copywriting, Advanced Copywriting and Campaigns Writing. After taking an introductory advertising course and a class in writing advertising strategies and executions, students wanting more creative instruction enroll in Introduction to Copywriting. The
Recommended publications
  • Briefing Book

    Briefing Book

    UNIVERSITY OF PITTSBURGH OFFICE OF THE CHANCELLOR and INSTITUTE OF POLITICS WELCOME YOU to the SEVENTEENTH ANNUAL ELECTED OFFICIALS RETREAT Implementing the Affordable Care Act: What State and Local Policy Makers Need to Know September 19-20, 2013 Hilton Garden Inn, Southpointe PROGRAM MATERIALS Agenda Board of Fellows and Committee Lists 2013 Policy Committee Priorities Program Criteria and Strategies Speaker Biographies Affordable Care Act Briefing Materials Evaluation Instructions If you have questions about the materials or any aspect of the program, please inquire at the registration desk. 1 Director’s Welcome Welcome to the University of Pittsburgh Office of the Chancellor and Institute of Politics’ seventeenth annual Elected Officials Retreat. I am delighted that you will be joining us for this event as we explore the implementation of the Affordable Care Act in southwestern Pennsylvania. In the course of the past year, a number of key policy issues have emerged at the state and local levels. We have not yet passed legislation to address pensions and transportation funding, two key issues that will be of critical importance during the legislative session this fall. Also among these is the implementation of the Affordable Care Act, which emerged as the most critical issue for Policy Makers and the Institute of Politics to address. This is primarily because the Act is so complex: it includes the components that one hears about in the media: employer and individual mandates, exemptions to various components of the law, the potential expansion of Medicaid, subsidies for certain categories of individuals, families and businesses, and tax changes, among other things.
  • Table of Contents

    Table of Contents

    Table of Contents Acknowledgements Recommendations Oakland Strategic Visioning Process 1 i Past Planning Efforts ii The Future of Oakland: A Community Investment Strategy Summary of Issues 7 Urban Design Analysis 12 i Existing Conditions ii Institutional Master Plans iii Other Master Plans and Studies iv Concurrences, Conflicts, and Gaps v Areas of Opportunity Transportation Analysis 47 i Transportation Issues ii Transportation Guiding Principles iii Transportation Alternatives Benchmarking Summary 67 i Lessons from Benchmarking Trips ii Conclusions from Quantitative Benchmarking Recommended Projects 77 Introduction a Create a Sense of Place in Oakland b Make it Easier to Get Into and Around In Oakland c Stimulate Neighborhood Revitalization d Foster Technology Development Project Charts The Future of Oakland Acknowledgements Mayor Oakland Task Force Member Organizations Tom Murphy Carlow College Carnegie Mellon University Pittsburgh City Council Carnegie Museums of Pittsburgh Gene Ricciardi President Carnegie Library of Pittsburgh Barbara Burns Children's Hospital Twanda Carlisle City of Pittsburgh Jim Ferlo Magee Womens Hospital Alan Hertzberg Oakland Business Improvement District Jim Motznik Oakland Community Council Bob O'Connor Oakland Planning and Development Corporation Bill Peduto Oakland Transportation Management Sala Udin Association Phipps Conservatory and Botanical Gardens Pittsburgh Board of Public Education Pittsburgh Parks Conservancy Pittsburgh Playhouse of Point Park College Port Authority of Allegheny County Public
  • Pennenvironment Marcellus Shale Statement of Principles

    Pennenvironment Marcellus Shale Statement of Principles

    PennEnvironment Marcellus Shale Statement of Principles Gas extraction in the Marcellus Shale in Pennsylvania has already led to water pollution, harmful air emissions, withdrawals of millions of gallons of water from Pennsylvania’s rivers and streams, and drilling within Pennsylvania’s state forestlands – lands owned by the people of Pennsylvania. Residents near gas extraction‐heavy areas are already feeling some of its negative effects. A well in Bradford County blew out during the hydraulic fracturing process, spilling thousands of gallons of toxic fluid and forcing the evacuation of at least seven families. A drinking water advisory was issued for roughly 325,000 residents of the Pittsburgh area for three consecutive years, partially due to pollution from gas drilling wastewater. Gas fields could become major sources of health‐threatening smog and hazardous air pollutants. With industry projecting on the order of 50,000 new wells over the next two decades, gas extraction is likely to move into greater proximity of populated areas. Pennsylvania’s natural resources are also threatened by increased drilling activity. Roughly 40 percent of Pennsylvania’s state forests that fall within the Marcellus shale – nearly 700,000 acres – have been leased out to private companies for gas drilling. As drilling increases on this leased land, so does the likelihood that long‐term, negative environmental effects will occur. We, the undersigned organizations and individuals call on our state leaders and elected officials to enact the following: Ensure gas drillers pay the full cost of gas drilling clean‐up through impact fees, and setting mandatory penalties for companies that break the law, pollute the environment or put public health at risk.
  • PDF — PCP-Mayor.Pdf

    PDF — PCP-Mayor.Pdf

    DEMOCRATIC PRIMARY ELECTION 2021 PITTSBURGH MAYOR Three-term mayors in Pittsburgh are rare, and incumbent Pittsburgh Mayor Bill Peduto is trying to join that club. But this year, he’s garnered some considerable challenges from state Rep. Ed Gainey (D-Lincoln-Lemington), who is running to Peduto’s left on policing, and from retired police officer Tony Moreno, who is running to Peduto’s right. Math tutor Michael Thompson is also throwing his hat into the ring, further complicating what has been a low-key chaotic primary. BY RYAN DETO ED GAINEY TONY MORENO BILL PEDUTO MICHAEL THOMPSON Served as state representative for several A retired police officer who worked as Two-term incumbent who served as a Works as a math tutor at Butler County Pittsburgh East End neighborhoods since a detective in the narcotics unit. Served Pittsburgh City Councilor for several East Community College and also as a ride- 2013. Prior to that, worked on community in the U.S. Army before joining the End neighborhoods before becoming hail driver. Graduated from Brown development for former Mayors Luke Pittsburgh Police department. Born and mayor of Pittsburgh in 2014. Received University. Born and raised in Squirrel Hill Ravenstahl and Tom Murphy. Received raised in Southern California. Lives in a bachelor’s degree from Penn State and lives in Oakland. a bachelor’sNAME degree OF from CANIDATE Morgan State BrightonNAME Heights inOF the CANIDATENorth Side. UniversityNAME and a master’s OF CANIDATE from the NAME OF CANIDATE University, a historically Black college. University of Pittsburgh. Grew up in BIOGRAPHY Raised in Pittsburgh by a single mother.
  • LEADING the WAY FORWARD Founded in 1951, the American Civil Liberties Union of Pennsylvania Is One of the Commonwealth’S Foremost Guardians of Liberty

    LEADING the WAY FORWARD Founded in 1951, the American Civil Liberties Union of Pennsylvania Is One of the Commonwealth’S Foremost Guardians of Liberty

    ACLU OF PENNSYLVANIA | ANNUAL REPORT 2015 LEADING THE WAY FORWARD Founded in 1951, the American Civil Liberties Union of Pennsylvania is one of the commonwealth’s foremost guardians of liberty. We are a nonprofit, nonpartisan organization dedicated to defending and protecting our individual rights and personal freedoms. Through advocacy, education and litigation, our attorneys, advocates, and volunteers work to preserve and promote civil liberties, including the freedom of speech, the right to vote, reproductive freedom, and equal treatment under the law. We stand in defense of the rights of women, minorities, workers, students, immigrants, and gay, lesbian, bisexual and transgender people, as well as others who have seen bias and bigotry threaten the rights afforded to all of us in this country by the Constitution and the Bill of Rights. ACLU of Pennsylvania Board of Directors 2014-15 Staff Reginald T. Shuford, Executive Director Frankel Legislative Fellow Officers Lauri Rakoff Lebo Paul Anderson Kim Watterson, President Julie Lobur Ben Bowens, Communications Associate Tracey McCants Lewis, Vice President Michelin Cahill, Legal Intake Manager Howard R. Maniloff Grants Coordinator Carl Peridier, Vice President Barb Feige, Deputy Director Jeanine McCreary Peggy L. Curchack Steven Stough, Secretary (term ended December 2014) John Frisbee, Major Gifts Officer Cynthia M. Sneath, Treasurer Robert Meek Gloria P. Ginyard, Administrative Assistant Legal Fellows (term ended December 2014) Trisha Graham, Business and Operations Alex DeSimone Members Tina L. Nixon Manager Adrienne Ghorashi Bruce Boni Adrian Shanker Andy Hoover, Legislative Director Maheen Kaleem, Stoneleigh Emerging Lynn Cullen Rubina Tareen Harold Jordan, Senior Policy Advocate Leader Fellow Josh Etterman Louis Thomas Bruce Makous, Director of Development Scott Kelly William Ewing Arno Vosk Susan Davis McIntosh, Legal Program Ryan Very Peter Goldberger William W.
  • Name Pittsburgh Resident Action Comment Patrick Beckhorn

    Name Pittsburgh Resident Action Comment Patrick Beckhorn

    Name Pittsburgh Action Comment Resident Patrick Beckhorn Yes Remove Columbus was a delusional racist slave owner who caused genocide, so why exalt him by erecting and protecting a large public monument to him? One would only do that if they were ignorant of history. Well, they might do it if they were ignorant of history, but they would also do it if they were a racist piece of shit... Rohit Kartan Yes Remove Emilia Farmerie-Rishel No Remove Ty Hinkle Yes Remove Karsen Shoger Yes Remove The Columbus statue glorifies the history of colonialism, which caused extreme amounts of harm to native peoples in America as well as the environment in America. It is time to let go of these relics that glorify a destructive history, filled with violence and death, as many other cities across America are doing. Keeping the Columbus statue broadcasts a clear message exalting the history of lack of care for humanity of colonists and imperialists. If we want to stand by the ideals of equity and social justice, removing this symbol of inequity and harm from our city. Daniel Galvin Yes Remove The Christopher Columbus statue in Shenley Park should be immediately removed with all expediency - which is why the process of replacement or alternation, and accompanying delays, is unacceptable as well. The fact that it has remained there this long is an embarrassment to Pittsburgh, and an insult to the native people whose land this was for thousands of years. For native people - including friends of mine whose viewpoints I greatly value - this is tantamount to a statue of Hitler in a Jewish neighborhood, or a monument commemorating the cross-Atlantic slave trade being erected in a black neighborhood.
  • February 2010

    February 2010

    Protecting the Places that Make Pittsburgh Home Pittsburgh History & Landmarks Foundation Nonprofit Org. 100 West Station Square Drive, Suite 450 U. S. Postage Pittsburgh, PA 15219-1134 PAID www.phlf.org Pittsburgh, PA Address Service Requested Permit No. 598 PPublishedH for the membersL of theF Pittsburgh HistoryN & Landmarksews Foundation No. 176 February 2010 In this issue: 3 Market at Fifth Wins National Award 6 Main Street News: 12 Communities in Three Counties 12 Wilkinsburg Revitalization Effort Gains Momentum 24 2010 Events Landmarks’ Housing Resource Center and office for LCCC East, now undergoing renovation, will open later this year in the former Packard Building at 744 Rebecca Avenue in Wilkinsburg. Photo by B. Glenn Lewis©2010/glennlewisimages.com PHLF News: Once a Year Housing Resource Center to Open Save this issue and absorb its contents because we are finding that PHLF News is becoming an annual publication. Over in Wilkinsburg the past few years, we have begun to rely on electronic communications to stay in touch with our members on a more Wilkinsburg’s Packard Building— frequent basis, to share breaking news housing a showroom from 1945 to 1958 and to announce forthcoming events. for the American luxury automobile—is being converted into a Housing Resource PHLF News has become a major 24-page Center by the Pittsburgh History & publication with more than 100 photos. Landmarks Foundation (Landmarks). Its purpose is to document accomplish- The one-story brick building at Rebecca ments and to present, in one cohesive Avenue and Jeanette Street will also format, the full range of programs offered house the “East” office of Landmarks by Landmarks and its subsidiaries, including Community Capital Corporation Landmarks Community Capital (LCCC), a nonprofit subsidiary of Corporation (LCCC) and Landmarks Landmarks.
  • Sam Salkin PAE Vf

    Sam Salkin PAE Vf

    Rethinking Transportation in Pittsburgh Prepared for the City of Pittsburgh, PA in collaboration with the National Association of City Transportation Officials Spring 2016 Sam Salkin – HKS MPP 2016 – Social & Urban Policy PAC Advisor: Josh Goodman PAE Advisor: David King This PAE reflects the views of the author(s) and should not be viewed as representing the views of the PAE's external client(s), nor those of Harvard University or any of its faculty - 2 - Table of Contents Table of Contents .................................................................................................................. - 3 - Acknowledgements and Thanks ........................................................................................... - 4 - Executive Summary .............................................................................................................. - 6 - I: On the Complexity of Managing Transportation in Cities .............................................. - 7 - II: Project Scope of “Rethinking Transportation in Pittsburgh” ...................................... - 10 - III: Understanding Pittsburgh’s Transportation Landscape ............................................ - 11 - Understanding Pittsburgh’s City Government ....................................................... - 11 - The Pittsburgh Transportation Landscape ............................................................. - 12 - About Pittsburgh’s Department of City Planning ................................................... - 13 - Pittsburgh’s Department of Public
  • In the Court of Common Pleas of Allegheny County, Pennsylvania

    In the Court of Common Pleas of Allegheny County, Pennsylvania

    IN THE COURT OF COMMON PLEAS OF ALLEGHENY COUNTY, PENNSYLVANIA LAMAR ADVANTAGE GP COMPANY, CIVIL DIVISION LLC, a Delaware Corporation, and LAMAR ADVERTISING COMPANY NO. GD. 08 - 3190 Plaintiffs, Code: 020 - Equity VS. VERIFIED COMPLAINT IN EQUITY DOUGLAS SHIELDS, MEMBER OF PITTSBURGH CITY COUNCIL, WILLIAM PEDUTO, MEMBER OF PITTSBURGH Filed on Behalf of Plaintiff: CITY COUNCIL, BRUCE A. KRAUS, MEMBER OF PITTSBURGH CITY LAMAR ADVANTAGE GP COMPANY, COUNCIL, RICKY V. BURGESS, LLC, a Delaware Corporation, and LAMAR MEMBER OF PITTSBURGH CITY ADVERTISING COMPANY COUNCIL, AND PATRICK DOWD, BOTH AS A MEMBER OF PITTSBURGH CITY Counsel of Record For This Party: COUNCIL AND AS AN INDIVIDUAL SAMUEL P. KAMIN, ESQUIRE <-7 Defendants. PA.I.D.#00707 -:.7 >.k h.- JONATHAN M. KAMIN, ESQUIRE PA.I.D.#8 1958 GOLDBERG, KAMIN & GARVIN 1806 FRICK BUILDING 437 GRANT STREET PITTSBURGH, PA 15219-6 10 1 (412) 281-1 119 IN THE COURT OF COMMON PLEAS OF ALLEGHENY COUNTY, PENNSYLVANIA LAMAR ADVANTAGE GP COMPANY, CIVIL DIVISION LLC, a Delaware Corporation, and LAMAR ADVERTISING COMPANY NO. GD. 08 - Plaintiffs, Code: 020 - Equity VS. DOUGLAS SHIELDS, MEMBER OF PITTSBURGH CITY COUNCIL, WILLIAM PEDUTO, MEMBER OF PITTSBURGH CITY COUNCIL, BRUCE A. KRAUS, MEMBER OF PITTSBURGH CITY COUNCIL, RICKY V. BURGESS, MEMBER OF PITTSBURGH CITY COUNCIL, AND PATRICK DOWD, BOTH AS A MEMBER OF PITTSBURGH CITY COUNCIL AND AS AN INDIVIDUAL Defendants. NOTICE TO DEFEND You have been sued in Court. If you wish to defend against the claims set forth in the following pages, you must take action within.twenty (20) days after this Complaint is served, by entering a written appearance personally or by attorney, and filing in writing with the Court your defenses or objections to the claims set forth against you.
  • C:\My Documents\Dailey

    C:\My Documents\Dailey

    The Pennsylvania State University The Graduate School College of Communications THE NEW CATHEDRALS: THE SPORTS STADIUM AND MASS MEDIA’S ROLE IN FACILITATING NEW CONSTRUCTION A Thesis in Mass Communication by Robert C. Trumpbour © 2001 Robert C. Trumpbour Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy December 2001 We approve the thesis of Robert C. Trumpbour. Date of Signature _____________________________ _____________________ Richard L. Barton Professor of Communications Associate Dean of Graduate Studies and Research Thesis Adviser Chair of Committee _____________________________ ______________________ Suzanna DeBoef Associate Professor of Political Science _____________________________ ______________________ Patrick Parsons Associate Professor of Communications _____________________________ ______________________ Ronald A. Smith Professor Emeritus of Exercise and Sport Science iii Abstract Stadium construction has occurred at record-breaking level in major metropolitan areas of the United States in the last decade. This dissertation traces media coverage of stadium construction policy throughout the twentieth century and the beginning of the twenty-first century, focusing specifically on newspaper coverage of this issue. The hypothesis that media practitioners in smaller metropolitan areas will be more likely to privilege voices supporting new stadium construction is examined. The case study method is utilized and content analysis is employed to determine media coverage trends in major American metropolitan areas. Cincinnati and Pittsburgh are examined as small market cities, while Boston and New York are explored as larger market cities. Evidence is provided that larger markets adopt a more critical position than small market cities regarding new stadium construction in newspaper opinion content. Large market publications are similar to smaller market counterparts in providing greater opportunity for expression to pro-stadium voices.
  • Pittsburgh Community Taskforce for Police Reform October 2020

    Pittsburgh Community Taskforce for Police Reform October 2020

    Pittsburgh Community Taskforce for Police Reform October 2020 1 | Page ​ Contents Taskforce Members 3 Charge of the Taskforce 3 Executive Summary 4 Key Focus Areas and Recommendations in Alphabetical Order Eliminating Racial Disparities 9 Officer Wellness 14 Reimagining Policing 17 Recruitment, Training, Education, and Hiring 22 Relations with Pittsburgh’s Fraternal Order of Police 28 Transparency and Accountability 30 Use of Force Changes Needed to Pittsburgh Bureau of Police 34 (PBP) Policy Use of Tear Gas, Rubber Bullets, “Flash-Bang” Devices 37 and Other Less Lethal Methods of Crowd Control Presenters and Presentations 40 References 42 Appendices 45 2 | Page ​ Taskforce Members Dr. Quintin Bullock, President, Community College of Allegheny County and Co-chair, Pittsburgh Community Taskforce for Police Reform Ms. Valerie McDonald Roberts, Former Chief Urban Affairs Officer of Mayor Peduto’s Office and Co-chair, Pittsburgh Community Taskforce for Police Reform Mr. Tony Beltran, President & CEO, Pittsburgh Mercy Mr. Richard Garland, MSW, Assistant Professor, University of Pittsburgh School of Public Health Dr. Bobbi Watt Geer, President & CEO, United Way of Southwestern Pennsylvania Ms. Sylvia Fields, MPM, Executive Director, Eden Hall Foundation Professor David A. Harris, Sally Ann Semenko Chair, University of Pittsburgh School of Law Ms. Amanda Green Hawkins, Esq., Assistant General Counsel, United Steelworkers. Rev. Marie Kelly, Pastor & Representative of Western Pennsylvania Concerned Clergy Ms. Patricia Leftwich, MS, Community Advocate & Biomedical Researcher Dr. Angela Reynolds, CEO, YWCA Greater Pittsburgh Mr. Tim Stevens, Chairman & CEO, The Black Political Empowerment Project Rabbi Ron Symons, Director, Center for Loving Kindness, Jewish Community Center of Greater Pittsburgh Ms. Sharon Werner, Chief Operating Officer Corporate Responsibility Group, PNC Bank Mr.
  • Parties Matter: the Impact of Pennsylvania’S Parties on Women’S Local Officeholding

    Parties Matter: the Impact of Pennsylvania’S Parties on Women’S Local Officeholding

    PARTIES MATTER: THE IMPACT OF PENNSYLVANIA’S PARTIES ON WOMEN’S LOCAL OFFICEHOLDING By DANA MARIE BROWN A dissertation submitted to the Graduate School-New Brunswick Rutgers, The State University of New Jersey In partial fulfillment of the requirements For the degree of Doctor of Philosophy Graduate Program in Political Science Written under the direction of Kira Sanbonmatsu And approved by _____________________________________ _____________________________________ _____________________________________ _____________________________________ New Brunswick, New Jersey May 2015 ABSTRACT OF THE DISSERTATION PARTIES MATTER: THE IMPACT OF PENNSYLVANIA’S PARTIES ON WOMEN’S LOCAL OFFICEHOLDING By DANA MARIE BROWN Dissertation Director: Kira Sanbonmatsu According to the Center for American Women and Politics at Rutgers University the state of Pennsylvania ranks 39th in the nation in terms of the proportion of women serving in the state legislature. Pennsylvania has never elected a woman governor or U.S. Senator. However, women fare better at county level government. Thirty-seven percent of the countywide officials across the Commonwealth of Pennsylvania are women, yet 66% of the women serving in countywide government can be found in administrative positions. The paucity of women serving in Pennsylvania’s elective offices is worthy of inquiry as we know from research that women representatives offer a different voice on many public policy issues. Why are women so underrepresented? Political science has tested various variables: women’s lack of political ambition, negative gatekeeping by political parties, and gender stereotypes negative impacting women candidates, just to name a few. This dissertation focuses on the role county parties play in recruiting women candidates to run for political office in Pennsylvania.