CONTENTS • Key contacts • Introduction to the production • Billing & credits • Marketing assets • Brochure & web copy • Target audiences • Selling points • Social media • Digital advertising targeting • Box office information • Press release • Press pitches & strategy • Press reviews & quotes • A quote about William Forsythe • About the works: an essay by Sarah Crompton • Biographies • Tour dates Photos: Bill Cooper KEY CONTACTS Daniel King Marketing Manager +44 (0)20 7863 8104 +44 (0)77 0295 1571
[email protected] Charlotte Ansdell Senior Press Manager +44 (0)20 7863 8125
[email protected] IMPORTANT NOTE The information and assets described in this pack are available to download from http://media.sadlerswells.com. Please email
[email protected] for a password. All copy must be used as provided. No changes are permitted without the agreement of Sadler’s Wells. All marketing materials, audience programmes, digital content and press releases must be proofed by Sadler’s Wells before being used. Please send all proofs, allowing adequate time for approval to
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[email protected]. INTRODUCTION TO THE PRODUCTION Sadler’s Wells presents a brand-new evening of works by William Forsythe. Mixing existing pieces with new creations, the evening features two reimagined repertory works, Dialogue (DUO2015), which was last seen in Sylvie Guillem’s final dance programme and Catalogue (Second Edition), the first edition of which premiered in October 2016; two new pieces, Epilogue