Gavin Richardson Design & Creative Consultant

Gavin Richardson Design & Creative Consultant folio Tesco.com year: 2013-15

Leadership of the in-house trade, design and code team that manages and maintains the cross-business web pages of the world’s third largest retailer. The Tesco.com homepage typically attracts circa 3 million visitors per week, whilst the Store Locator page receives up to 500,000 visitors per day at peak times. Also responsible for the release of non-trading community pages such as Race For Life. Tesco Brand Centre year: 2014

Lead consultant for digital media in creation of new ‘One Voice’ Tesco brand guidelines, resulting in the publication of the new fully responsive Tesco Brand Centre website, built by Zoocha: www.tescobrandcentre.com Tesco Christmas hub year: 2014

Leadership of the in-house team at Tesco that designed, built and launched the Christmas hub (www.tesco.com/christmas) - a fully responsive microsite serving as the online centrepiece of the biggest marketing campaign of 2014 building inspiration around the event and and serving as a portal to the trading categories across the brand. Tesco Love Every Mouthful year: 2013

Leadership of the design team supporting the rollout of the major Love Every Mouthful campaign across Tesco’s owned digital channels such as Tesco.com, Real Food and social media. FirstBlood.co.uk website design year: 2015

Contracted by Fastcode Technologies to design the first iteration of the new FirstBlood.co.uk responsive website - an innovative peer to peer site where users wager against each other on the outcome of popular games to win great prizes. Also design of supporting display advertising. Porsche event displays year: 2012

Working freelance for Brainstorm Communications the brief was to design large scale display graphics for Porsche for a launch event in support of their new mid engine model, the Boxster (type 981). The event was targetted at UK dealers and the purpose of these display units was to convey the history of Porsche’s mid engine range. Porsche event collateral year: 2012

Design

Workshop DesignSummaryVehicle Comparison

Workshop Summary

Vehicle Comparison

Working freelance for Brainstorm Communications the brief was to design a participant workbook for attendees at the Porsche launch event for the new Boxster (type 981). Porsche event collateral year: 2012

Working freelance for Brainstorm Communications the brief was to design a range of supporting collateral for a launch event for their client Porsche including customer profile pages (above), a jigsaw floor graphic of the Nürburg rally circuit (above right) and a map for delegates to guess fuel efficiency distances. Häagen-Dazs website design year: 2012

Web design consultancy provided to Brainstorm Communications who are redeveloping the global website for Häagen-Dazs. Beefeater Grill point of sale year: 2012

Freelance artworking project for BBH Retail, preparing point of sale materials to launch a reward card for their client Beefeater Grill, a division of Whitbread. Brewers Fayre direct mail year: 2012

Freelance artworking for BBH Retail the brief was to prepare an A5 direct mailer announcing a new location for their client Brewers Fayre, a division of Whitbread. Beefeater Grill direct mail & point of sale year: 2012

Freelance artworking project for BBH Retail, preparing direct mailerers and point of sale to promote the festive season for their client Beefeater Grill, a division of Whitbread. BSCI brand guidelines year: 2012

Style Guide

2 Our Visual Identity

2.2 BSCI Logos

Context and Definition The BSCI logos are a symbol and a visual representation of the Reputation, Values, Quality and Integrity of the BSCI organisation, those engaged in the organisation and its activities. The BSCI logos give the initiative a consistent visual image that makes it easy for many to recognise the initiative. Therefore any use of the BSCI logos need to reflect and support the Mission, Values Style Guide and Reputation of BSCI. Versions Two BSCI Logos exist:

1. the BSCI “an initiative of FTA” Logo 2. the BSCI Participants’ Logo

Reproduction and display of the BSCI Logos

Reproduction of the BSCI Logos should fulfil the following minimum conditions: • Treated as a unique element and resized proportionally • Reproduced from high-resolution digital files in order to maintain high-quality. • BSCI Logo(s) or one of its elements should never be reproduced by hand • wording or acronym be substituted with another typeface 4 Examples • letters should not be altered or redrawn • elements be re-spaced. • Reproduced in grey (Pantone Black Process 70%). P I • Appear horizontally ar C • Minimum size to reproduce the BSCI logo is 25mm ti S • Appear on a white or light-coloured background. cipant of B 4.1 BSCI Website

last updated: September 2012 • page 6 The BSCI website is our primary communictions portal and is packed with news

and information about our work. BSCI Grey for logo and body copy Style Guide

HEX code RGB 4 colour process Spot Colour 2 Our Visual Identity Designed in keeping with current WC3 web standards, the website content is #696A6F R105 G106 B111 C60 M51 Y46 K16 70% Process Black

BSCI Terracotta 2.5 Colour served within a centralised container 960 pixels wide against a light grey for backgrounds, trim and headline text The choice of colour is a vital part of comprising the BSCI style.

background (HEX code: #F4F4F4) for enhanced visibility. There are four primary colours as shown to the left:

HEX code RGB 4 colour process • BSCI Grey (for our logo and body copy) #CD561D R205 G86 B29 C15 M81 Y100 K4 • BSCI Terracotta (for backgrounds, trim and headline text) • BSCI Green (for headline text, keyline trim and icons) BSCI Green • BSCI Blue (for headline text and icons) The container is divided into a simple three column grid of equal widths which can for headline text, keyline trim and icons It is also acceptable to tint these colours or reduce their opacity. be customised as required by merging two or all columns. As such, a wide palette is available but it is essential that these primary colours are always it’s basis. HEX code RGB 4 colour process #587B4E R88 G123 B78 C67 M35 Y79 K16

BSCI Blue For example, key headline content is served in a single column 230 pixels deep for headline text and icons with a photograph to the left with a leading paragraph on the right. This is done to HEX code RGB ensure that vital information always appears ‘above the fold’. #325777 R50 G87 B119 last updated: September 2012 • page 10 • launch BSCI website: www.bsci-intl.org

Style Guide

4 Examples

4.3 BSCI Video

The newly produced BSCI Video is a key tool that explains our work in simple, understandable terms.

The design, whilst adhering to our use of icongraphy (interspersed with video footage), is more stylised than our regular online work with an eroded or distressed aesthetic resulting in a less formal, more engaging theme intended to communicate more directly with individuals rather than organisations.

• launch BSCI Video

last updated: September 2012 • page 27

last updated: September 2012 • page 29

Style guide authored for the BSCI (Business Social Compliance Initiative) in Brussels, part of the FTA (Foreign Trade Association) who establish good practice trading standards in companies around the world to combat child labour and worker exploitation. SafeNet online marketing year: 2012

Working freelance for 6 Hats Creative, the brief here was to design an e-shot direct marketing campaign for their client, SafeNet — a leading US manufacturer of online security software. SafeNet corporate communication year: 2012

Working freelance for 6 Hats Creative the brief here was to create an eye-catching and educational A6 pocket guide for their client SafeNet —a leading US manufacturer of online seculrity software — to assist their licensees on reselling their software solutions. Print-My-PDF.com website design year: 2012

Freelance front end website design project for startup company Print-My-PDF.com. SanDisk online advertising year: 2012

Working freelance for FK3 the brief was to artwork and adapt a Flash banner campaign into other languages for their client SanDisk, who manufacture data storage devices. easyGroup design year: 1999-2011

Making it look... easy

easyGroup is the business incubator owned by Sir Stelios Haji-Ioannou that launched easyJet in 1995 and owns the ‘easy’ brand.

Designer Gavin Richardson joined the company in 1999 and subsequently played a key role in delivering the creative requirements for the launches of almost 20 further ventures including easyInternetcafé, easyCinema, easyHotel, easyCruise and many more! easyGroup visual identity year: 2005 what makes us tick?

section 1 the exclusion zone the portal logo The logotype must be reproduced with a clear area around it which is free from other graphic elements. our identity This area is known as the ‘exclusion zone’. section 2 about us

written style The portal logo is at the heart of all group In body text the portal name should always appear in the font Futura. section 1 brand application communication aimed at the consumer. Designed The easyGroup Brand Manual the minimum size © copyright easyGroup IP Licensing Ltd.

1p1/38 section 3 last revised: JulyApril 2010 2005 in the shape of a button this logo is the consumer- The logo should always be clearly legible. colours facing brand which represents all of the online The logo should always be white on easy orange PANTONE 021. In body text it should only appear colours about us easy businesses. in black on white and only where white out of easy the perfect combination values for all media applications

orange is not practical. section 1 the exclusion zone Orange is one of our greatest distinguishing features. It is an essential part of our brand identity When using the .com suffix it always appears and heritage. Combined with white, black and our visual identity in the Futura typeface. This is included on the dark grey a distinct style is created which is both simple to use and section 2 powerful through its simplicity. our visual identity website of all easy businesses. It is mandated by examples the Brand Licence. It helps consumers: it shows section 3 section 2 p21/38 this is an authentic legitimate easy business and it last revised: July 2010 helps them find the website using search engines.

the exclusion zone Cooper Black typefaces A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z about us

the brand fonts 1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

The Cooper Black font has played Only used for Branding As a brand standard, all easyGroup brand an important part in building the section 1

easy brand. Its bold, confident and Futura Bold distinct appearance has made it A B C D E F G H I J K L M N O P Q R S T U V W X Y Z licensees are required to include the recognisable and associated with a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

easy. Its soft friendly curves have Headlines. Highlighting key words or phrases examples legend 'by Stelios & easy.com' on by Stelios & given a warm personality to the

easy businesses. Note the Cooper Futura Book our visual identity

Black font should only be used for A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

the business name. No shading or a b c d e f g h i j k l m n o p q r s t u v w x y z section 2 their website homepage. We strongly 1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ” keylines should be used around the Body copy mono versions section 3 business name. recommend this is placed in the header, top right. Futura Light Futura creates the perfect balance A B C D E F G H I J K L M N O P Q R S T U V W X Y Z examples p18/38 a b c d e f g h i j k l m n o p q r s t u v w x y z as the communication font, with 1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

last revised: July 2010 its clean and contemporary linear Small text below 6pt section 3 p22/38 features. last revised: July 2010

Shown above are selected pages from the easyGroup Brand Manual, co-authored in 2005 by in-house designer Gavin Richardson, which included extensive direction on how to correctly implement the key components of the easyGroup visual identity. easy.com website design year: 2011

easy.com is the portal for all easyGroup companies and is the flagship site for the brand. Originally launched in 2003 simply as a free web- mail service, the site was subsequently relaunched in 2005 as a means of capturing key news and events from across the easyGroup ventures. Long overdue a refresh, the site was redesigned in 2011 by Gavin Richardson who led the relaunch project, working with external agency the HP Group who rebuilt the site on a new Content Management System, thus improving usability and backend functionality. easy.com shop website design year: 2009

The easy.com shop was a new concept intended to re-energise sales of easy4men toiletries and easyWatch (pictured right). The idea was to bring all inventory into a single online store with an additional channel linking to easyValue.com — an online shopping comparison site. Unfortunately the project was sidelined but would undoubtedly have offered improved user experience had it launched. easyInternetcafé New York signage year: 2000

easyInternetcafé became the first ‘easy’ brand to venture into the USA when it opened it’s record breaking flagship store in Times Square, New York in late 2000 — at 800 terminals the largest cybercafé in the world! The launch came with many unique challenges including the requirement to have an animated and highly visible store sign. Gavin Richardson was tasked with designing a storefront with a budget over $500k and came up with the store frontage shown here. easyEverything store visuals year: 2000

easyEverything’s first foray into Europe was in the Netherlands with stores opening in 2000 in Amsterdam and Rotterdam. In order to gain planning permission in house designer Gavin Richardson was asked to visualise the store fronts, as shown here. easyEverything print advertising year: 1999 onwards

Take your pic...

Webcams* on every PC now @

*Webcams are charged at an additional £1 per session.

powered by Do you feel the exit station, turn left Bond Street Tottenham Court Rd, exit 2 opposite Charing Cross Victoria

easyEverything the world's largest Internet cafés Artwork title: Escalator Panel - Webcam Date: 12/03/01 Country Code: KGB/KMAR Gavin Richardson: Call rates from... File format: Adobe Illustrator 8.0 (Mac) Colours used (including Pantone reference numbers): Daphné Vanden Borre:

Natalie Berwick: UNITED STATES

Fax: ISDN: 5p/min

SPAIN need for speed? 7p/min

FRANCE 7p/min Broadband Internet access a day @ 24 hours AUSTRALIA 9p/min

Cheap calls over the web @

Internet telephony powered by DeltaThree. Call rates exclude logon fee.

exit station, turn left Bond Street Tottenham Court Rd, exit 2 opposite Charing Cross Victoria

easyEverything the world's largest Internet cafés Artwork title: Escalator Panel Date: 01/03/01 Country Code: KGB/KMAR Gavin Richardson: File format: Adobe Illustrator 8.0 (Mac) Colours used (including Pantone reference numbers): Daphné Vanden Borre:

Natalie Berwick:

Fax: @ 457/459 The Strand, opposite this station ISDN: Amsterdam . Antwerp . Barcelona . Berlin . Brussels . Edinburgh . Glasgow . London . Madrid . Munich . New York . Paris . Rome . Rotterdam

easyEverything the world's largest Internet cafés Pay as Artwork title: Charing Cross Station: Site 2776 When the easyEverything chain of Internet cafés was launchedDate: 22/08/01 in 1999Country Code:it was KGB/KMAR supported by a heavyweightGavin Richardson: marketing campaign in the print media from press to outdoor File format: Adobe Illustrator 8.0 (Mac) you go... advertising which included these examples, designed by Gavin Richardson, of billboard and escalatorJeremy Gillies:panels on the London Underground in 2000. * Colours used (including Pantone reference numbers): Internet access 24/7 @

Fax: *except Kensington High Street store: open 7.30am to 11.30pm daily. ISDN: powered by exit station, turn left Bond Street Tottenham Court Rd, exit 2 opposite Charing Cross Victoria

Natalie Berwick:

Fax: ISDN: easyEverything outdoor advertising year: 1999 onwards

The launch of the first five easyEverything Internet cafés across Central London required a heavyweight outdoor advertising campaign that took in a large number of sites on the London Underground — examples of Escalator Panel creatives are shown above — along with full taxi wrap liveries (shown right) and bus rears, designed by Gavin Richardson. easyMobile.com website design year: 2008

The easyMobile business model went through a number of changes. This is the Version 2.0 of the website, offering users a VOIP service - powered by Rebtel - enabling low cost international calls. Thus the brief was to appeal to expatriates living in the UK. The subsequent third version (bottom right) was simply a broker site offering best deals on packages, handsets and accessories. easyMobile.com marketing campaign year: 2008

The easyMobile relaunch in 2008 required marketing support in both on and offl ine media campaigns including e-shots, press ads and promo cards — examples of which are shown here. easyOffice.co.uk website design year: 2009

easyOffice was launched in 2007 as the ‘easy’ brand’s answer to serviced office providers such as Regus, offering low cost office space in several great locations in Central London (Kensington, Camden, Mayfair). This is Version 2.0 of the website, released in early 2009 designed by Gavin Richardson and developed by the in-house IT team at easyGroup. easyOffi ce marketing year: 2009 onwards

from Stelios &

An unbeatable from Stelios & place to do business...easyOffice Flexible office solutions in South Quay River D Thames M A ARSH WA L O L SOUTH Q UAY R

S E

CanaryR P

MILHARBOUR

LIMEHARBOUR

easyOffice, Angel House, 225 Marsh Wall, London. E14 9FW Wharf Rent from only Stelios says... +VAT South Quay “Looking for affordable£89 office space at theper hear weekt of London’s financial centre?” ...No problem.

rooms available for individuals or groups flexible terms from as little as £89 a week* newly refurbished offices broadband Internet access portable flexible phone deals meeting room hire DON’T DELAY! *plus VAT BOOK ONLINE HURRY!TODAY! BOOKINGk easyOfficeNOW!.co.u 020 7536 8669 Lines open 9am-5pm daily, or book online @ easyOffi ce is supported by an ongoing marketing campaign comprised of customer e-shots and frequent leafl etting — examples of which are shown here. easyOffice.co.uk

design department easyGroup rear For all design-related y Wharf DL leaflet - enquiries, please contact: B/KMAR Artwork title: easyOfficeCountry Canar Code: KG Gavin Richardson Date: 09/10/09 ator CS2 (Mac) Head Of Design File format: Adobe Illustr Tel: +44 (0)20 7290 2707 Colours used (including Pantone reference numbers): P 021 Fax: +44 (0)20 7290 2608 Black Yellow Cyan Magenta easyGroup design department

Artwork title: easyOffice Canary Wharf DL leaflet - front For all design-related Date: 09/10/09 Country Code: KGB/KMAR enquiries, please contact: File format: Adobe Illustrator CS2 (Mac) Gavin Richardson Colours used (including Pantone reference numbers): Head Of Design Tel: +44 (0)20 7290 2707 Cyan Magenta Yellow Black P 021 Fax: +44 (0)20 7290 2608 easyHotel.com website design year: 2010

easyHotel.com was launched in 2004 and, after opening it’s doors at a single location in West London, has now expanded into 9 countries and is now as far afi eld as Dubai! In 2010 the website was relaunched to also offer bookings at third party hotels throughout the world in partnership with Booking.com. Gavin Richardson redesigned the homepage and provided design consultancy for the development team to adapt the remainder of the site. easyGym.co.uk website year: 2011

easyGym is the newest easyGroup brand, launched in Summer 2011 and is one of the fi rst fi tness chains in the UK to offer non-subscription pay-as-you-go membership. The website was developed by Zen Web Solutions with design consultation from Gavin Richardson at easyGroup. easyPizza direct marketing year: 2008

WE ONLY SELL LARGE HUNGER BUSTING PIZZAS “ = suitable for vegetarians book online and start saving more affordable price. All you have to do is delivered direct to your door, but at a much

says... Stelios

E HOT DEALS

just £5.39 per single pizza easyPizza brings you great tasting pizza Volcano Our pizzas Chilli Beef, Green Peppers, El Stel Onions, Red Chilli Rings Pepperoni, Ham, Onion, Green & Mozzarella cheese. & DELIVERED Te

Peppers & Mozzarella cheese. rms and Conditions SIMPLY DELICIOUS easyGroup IP Licensing Ltd, trading as easyPizza. Registered office: 12 Yo

5 Cheesy

A delicious blend of Mozzarella, ...NOT THE BANK! BUST YOUR HUNGER... Double Pepperoni Monterey Jack, Mature See website for full details. Limited delivery area applies. No collection service available. Sorry if we have to disappoint Pepperoni, more Pepperoni Cheddar, Emmental & Mozzarella cheese. & hard cheeses. For Tomato Filled Crust add 85p .. .

Hawaiian ” £££s! SAVE .com n Smoked Ham, Pineapple, REA! FROM STELIOS &

Mature Cheddar & Mozzarella A Supreme Chicked & Green Chicken Breast, Re cheese. Peppers, Mushrooms, Cheddar 2 pizzas & Mozzarella cheese. .95 OUR For Tomato Filled Crust add 85p per pizza (available on 5 Cheesy Pizza only). All single pizzas just £5.39 + delivery each 2 pizzas £9 Y rk Gate, R

.50 IN 3 pizzas £14 egent ’s Park, London. NW1 4QS United Kingdo m HOT .95 ALUE! 5 pizzas £22

mato Filled Crust add 85p per pizza NOW

For To DEALS £9 (available on 5 Cheesy Pizza only) V T .95

ORDERING TIMES 3 pizzas Place orders anytime for deliveries your order. If paying by cash, note our drivers carry limited change. Please have your Credit Card to hand when placing online @ www. easyPizza .com Place orders anytime for deliveries y

online @ www.easyPizza.com ou.

RY E. &

DELIVERY TIMES VA O.

Sides, Desserts & Drinks E. Sides, desserts & drinks vary by location. Delivery times depend on location. Check website for details.

Please check website for GREA Pa PLEASE NO more information. DELIVERY CHARGES yment by cash or these cards ONL

ONLY ONE CHARGE PER DELIVERY £14 Order round Delivery charges vary from £1. Orders

the clock of 6 pizzas or more will incur an extra TE delivery charge. : .50 ANYTIME FOR DELIVERIES! 5 pizzas 8 Order online @ Y: .com ASTE! www.easyPizza T easyPizza launched in 2004 and required constant ONLINE T easyGroup design department Artwork title: easyCinema/local easyPizza marketing Promo (page support 1) such as press ads and direct £22 Date: 21/04/08

File format: Adobe mail,Illustr examples of which are shown here.

LARGE For all design-related HUNGER BUSTING HUNGER ator CS2 (Mac)

WE ONLY SELL ONLY WE Colours used (including Pantone reference numbers): enquiries, please contact: PIZZAS Gavin Richardson .95 Cyan Magenta Yellow Design Manager . Black P 021 Tel: +44 (0)20 7241 9162 GREA

easyPiz za Fax: +44 (0)20 7482 2857 ISDN: +44 (0)20 7267 0535 PLACE ORDER S

design department For all design-related easyGroup enquiries, please contact: Artwork title: easyPizza Menu (inner) Gavin Richardson Date: 04/07/08 Design Manager File format: Adobe Illustrator CS2 (Mac) Tel: +44 (0)20 7241 9162 Colours used (including Pantone reference numbers): P 021 Fax: +44 (0)20 7482 2857 Black Yellow ISDN: +44 (0)20 7267 0535 Cyan Magenta easyGroup design department Artwork title: easyPizza Menu (outer) For all design-related Date: 04/07/08 enquiries, please contact: File format: Adobe Illustrator CS2 (Mac) Gavin Richardson Colours used (including Pantone reference numbers): Design Manager Tel: +44 (0)20 7241 9162 Cyan Magenta Yellow Black P 021 Fax: +44 (0)20 7482 2857 ISDN: +44 (0)20 7267 0535 easyCinema.com online marketing year: 2007 onwards

The easyCinema brand was relaunched in 2007 as an online DVD rentals service, offering the UK’s first pay-as-you-go membership powered by partners LoveFilm. Online marketing support was provided by easyGroup including customer e-shot newsletters and banner campaigns. easyCruise outdoor advertising year: 2005

New from Stelios & AN RIVI Summer’05 ITALI ERA RA GENOA (May-Oct) IVIE AIRPORT H R Party the night C for SAN EN IMPERIA REM O FR (Thursday) GENOA (Tuesday) NICE away in Cannes... AIRPORT MONACO (Monday) PORTOFINO NICE (Wednesday) Wake up in St.Tropez! (Friday) CANNES (Saturday) Our ship, easyCruiseOne, will sail on one week flexible itineraries along the French & Italian Rivieras designed for independently minded people in their 20s, 30s & 40s. You can board & ST.TROPEZ depart anywhere along the route as long as you stay on the ship for at least 2 nights. From just (Sunday) £29.50 per person, per night, subject to availability based on two sharing a cabin.

Call 0906 292 9000 (at 25p per minute) or book online @

easyGroup design department

Artwork title: easyCruise 48 sheet For all design-related Date: 04/03/05 Country Code: KGB/KMAR enquiries, please contact: File format: Adobe Illustrator 8.0 (Mac) Colours used (including Pantone reference numbers): Design Manager Tel: Fax: To support the launch of easyCruise’s first voyage in 2005 along the coast of the French and Italian Riviera, a heavyweight outdoor ad ISDN: campaign of cross-track billboards on the London Underground featured a cartoon of the route map, drawn by Gavin Richardson. easyCruise rebranding year: 2008

Departure Dates:

February; 7, 14, 21, 28 March 2008 Sundays: 19, 26 October;2009 Saturdays: 2, 9, 16, 23, 14 30 November; 7, 14 December Classical Greece SAVE UP TO 7 nights from £126* * 30% Discover Classical Greece by sea Your Classical Greece tour at a glance Arrive Depart Day Destination embark 14:00 01:00 (Day 2) 1 Piraeus (Athens) 09.30 02:30 (Day 3) Following it’s initial launch in 2006, easyCruise was 2 Kiato (for Mycenae) 08:30 03:30 (Day 4) 3 Patras (for Olympia) 09:00 04:00 (Day 5) forced to reconsider it’s visual identity since it was 4 Itea (for Delphi) Deplhi 5 Corinth (for Ancient Corinth & Nemea) 09:00 21:00 (Day 5) found that the ‘low cost’ brand value — for which 6 Nafplio (for Epidavros) 10:30 00:30 (Day 7) Prices 7 Piraeus (for Athens and the Acropolis) 09:30 overnight Life See 3500 years easyCruise 8 Piraeus (Athens) disembark by 09:00 ‘easy’ is so widely known — could be mistaken for well preserved theatre and stadium. The museum is based on 2 sharing Exclusive discount* magnificent, full of artefacts from every era of the Half board price per person . Cabin Type up to 30% sanctuary’s activity ‘low quality’. Compact outside from £179 up to 30% After passing through the remarkable Standard twin inside from £204 up to 30% of history Delphi Day 5 Corinth Standard twin outside from £230 up to 10% Itea Corinth Canal, easyCruise Life arrives at the port of Corinth. From here, the optional tour will take you to Ancient Corinth Superior Double from £294 up to 10% HENS and Nemea. At Ancient Corinth, you will see the remains of AT ul Panoramic Suite from £345 ...in just 7 days! Therefore a conscious effort was made to tone down -state, including its agora and one of thePa Patras Corinth a powerful city Kiato Piraeus Next oldest standing temples in Greece. It is at Corinth that Pre Bookable Optional Extras Nemea Ancient urs: £159 per person the usage of orange and introduce a new colour Corinth came to convert the Ancient Greeks to Christianity. 6 Guided To Mycenae comes Ancient Nemea. Hercules performed his first labour Nafplio Epidavros Olympia here- slaying the fabled Lion of Nemea. The Nemean Prices are per person for accommodation onboard scheme in conjunction with a new logo in order to Games were also held here; every four years the modern easyCruise Life including half board meal plan and daily Nemead takes place, with people from all corners of the housekeeping service. Prices are subject to port fees (£87 help assure consumers of the quality of the product. world running across the well preserved stadium. The per person) and fuel surcharge (£36 per person). All cabins surrounding region is famous for producing some of the are made up with fresh linenc. Drinks,and towels spa treatmentson arrival and and have can rom 14:00 you can join finest wines in all of Greece. shower, washbasin and w. 1 Piraeus, Athens F iraeus. Day rminal in P Nafplio is one of the most be purchased onboard. You need to make your own travel easyCruise Life at the Cruise Te Day 6 Nafplio (for Epidavros) ”. arrangements to get to and from easyCruise Life. beautiful coastal towns and the first capital of Greece, gust Day 2 Kiato (for Mycenae) Kiato is a scenic town in the known from the Venetians as the “Naples of the East *The discount applies to the cruise only price and applies to all new

North Peloponnese. It was called Sikyon in ancient times Explore its picturesque winding streets and cafes; visit the bookings made using promotion code CLASSIC30 between 17 Au and 30 September 2008. and was very prosperous from the 2nd Century BC Palamidi fortress and the famous castle of Bourtzi or make

onwards. Join the tour to Mycenae, the prehistoric citadel your way to Epidavros. Beautifully situated in a lush green ojan War. known through the Iliad -in-as theChief kingdom during theof Agamemnon, Tr landscape, the Sanctuary of Askleipios at Epidavros is the Greek Commander famed for its marvellous ancient theatre with astounding Explore the remains of a kingdom and the astonishing acoustics. Pausanias, travelling in the 2nd Century AD, was artefacts Heinrich Schliemann excavated at the end of the full of praise for its symmetry and beauty. Several people still 19th century, proving that Homer’s great epics had a venture to Epidavros in the summer months to watch historical basis. performances of ancient plays. The third largest city of Our last stop takes us to the Day 3 Patras (for Olympia) Day 7 Piraeus (for Athens) Take a walk around the town to discover Greece is Patras. ‘cradle of democracy’. Visit the very heart of ancient Athens; its exquisite neoclassicalrom buildings Patras, orjourney while onaway to thean the Acropolis, the political and religious centre of Ancient How to Book afternoon shopping. F Greece. There sits the Parthenon,stern one world. of the Ta kemost a walk important Contact your local travel agent who can book your birthplace of the modern Olympic Games: Ancient ancient monuments in the We Classical Greece cruise and also help you to make your

Olympia, where spectacular remains stand testament to the travel arrangements to Athens to join the cruise. Please through Plaka, the scenic old city centre and continue to the importance of the pursuit of physical excellence in Ancient National Archaeological Museum. It is full of captivating quote promotion code CLASSIC30. For further information Greece. You will see several dedications, temples, artefacts, many from sites that you will have visited earlier on call 0871 210 0001. For full terms and conditions, visit: workshops, inns, gymnasia and training grounds; in the in the tours, thus bringing you full circle in your voyage. www.easyCruise.com museum, you will be astounded by the beautiful artefacts Your Classical Greece journey that have been recovered. Day 8 Piraeus, Athens The port of Itea leads to the comes to an end so it’s time to leave easyCruise Life Day 4 Itea (for Delphi) rnassos, where the lively winter behind. mountainous region of Pa All the excursions described above canurs be resort of Arachova and the Ancient Delphi reside. Dedicated Optional Tours to the god Apollo, Delphi was also home to the Pythian purchased when you book as part of our 6 Guided To priestess, the famous oracle whom countless people package for just £159 per person. journeyed to consult. Delphi was an-s internationaltates keen to centre,display full of offerings and dedications by city their achievements to the rest of the Greek world. Dominated by the Temple of Apollo and set high up on the hill side, the site has a timeless feel. Above the temple is a

2008/09 easyBus vehicle livery year: 2007

uk o. .c easyBus w. ww

low cost airport to Central London service

easyGroup design department

Artwork title: easyBus Soroco livery For all design-related Date: 01/10/07 Country Code: KGB/KMAR enquiries, please contact: File format: Adobe Illustrator CS2 (Mac) Gavin Richardson Colours used (including Pantone reference numbers): Design Manager Tel: +44 (0)20 7241 9162 Cyan Magenta Yellow Black P 021 P 425 Fax: +44 (0)20 7482 2857 ISDN: +44 (0)20 7267 0535

When easyBus launched it’s new fleet of Mercedes Sorocco coaches in 2007, Gavin Richardson at easyGroup designed the new livery. easyBus press advertising year: 2010

Take the easyBus We’re painting to the airport

MORE THAN 300,000 Book NOW to SEATS

...orange! up to Luton Stansted NOW to both Gatwick South & North Terminal to/from Earl’s Court

from on October’10 to March’11 airport transfers

You can now book online from £2 single BOOK EARLIER all the way up to SAVE MORE Gatwick BOOK EARLY March 2011 SAVE MORE

24 HOUR SERVICES, EVERY 20 MINUTES 24 HOUR SERVICES, EVERY 20 MINUTES Gatwick • Luton • Stansted

easyBus is supported by an ongoing press advertising campaign. The examples shown above are 20x3 display ads published in the London Evening Standard, designed by Gavin Richardson. The creatives include the now universal ‘route silhouette’ in the footer — a device that helps distinguish easyBus from the other ‘easy’ brands. easyMusic marketing year: 2006

The ‘easy’ brand briefly ventured into the music downloads market with the launch in 2005 of easyMusic — an online store powered by Wippit.

This was supported by on and offline marketing support including leafletting promotions and banner advertising, examples of which are shown here. easy4men packaging year: 2007

93mm 25mm 110mm 25mm 105mm

from Stelios & easy4men.com easy4men.com easy4men.com

3 day travel pack Dear Frequent Flyer,

Like you, I travel a lot on business and I always try to travel light. Life is too short for waiting at baggage carousels! Recently new security measures have limited the amount of liquids we can carry in our hand luggage which rules out many of the essential male toiletries for shaving and washing. So I designed the 3 day travel pack easy4men.com travel pack with you and me in mind Allowed in hand luggage as per the new EU rules for taking liquids through airport security. to make our quick trips a little smoother…

Happy landings! 105mm

Shaving Cream 3x 15ml

Aftershave Balm 3x 3ml Sir Stelios Haji-Ioannou easyGroup IP Licensing Ltd., Barcode Hair & Body Wash 3x 15ml The Rotunda, 42-43 Gloucester Crescent, Here London. NW1 7DL

Total volume 99ml www.easy4men.com

370mm (inc tab)

easyGroup design department Artwork title: easy4men travel pack - outer For all design-related Date: 16/03/07 enquiries, please contact: File format: Adobe Illustrator CS2 (Mac) Gavin Richardson Colours used (including Pantone reference numbers): Design Manager Tel: +44 (0)20 7241 9162 P 021 P 425 Fax: +44 (0)20 7482 2857 ISDN: +44 (0)20 7267 0535

easy4men relaunched in 2007 with an innovative new product — the 3 day sachet pack containing shaving cream, aftershave balm and hair & body wash — developed in response to the new carry-on regulations for liquids recently implemented by the BAA. The product was targeted specifically as a convenient solution for business travellers who did not wish to check in extra baggage for a short trip abroad, and was subsequently stocked at all Boots outlets at UK airports. The packaging was designed and developed by Gavin Richardson in co-ordination with Sampling Innovations. Stelios.com website design year: 2009

Stelios.com is the offi cial site for the Stelios Philanthropic Foundation. Launched in 2009, the foundation exists to support entrepreneurship, education and the environment. In particular, the foundation offers annual awards and fi nance to entrepreneurs in the UK, Greece, Monaco and Cyprus and, in addition, awards scholarships to students at the LSE and Cass Business School. The website was designed by Gavin Richardson and built by the in-house IT team at easyGroup. easyGroup campaign against Ryanair year: 2010

Michael O’Leary attends confession...

Ryanair and I unreserv ap edly ologise to Steli os for remarks recent ly made in the whic press h related to him personally and suggested he was lying. We have agreed not to publish t again hese and have agre ed to pay him damages an d legal costs.*

* read the full text of this apology at easy.com

Dear friends,

It is not very often that someone as arrogant and as powerful as else in public and in writing . O’Leary is forced to apologise to someone This represents the ugly face of capitalism.

I would like to dedicate this little victory to all those members of the travelling public who have suffered verbal abuse and extra charges at the hands of O’Le

ary. The sum offered to me as damages was fifty thousand pounds. I decided to accept it in order to draw a line under this matter and move on.

I will donate this sum to my philanthropic foundation to be used in this year's entrepreneur of the year award in the UK which we are organizing for the charity . 4th year in partnership with Leonard Cheshire, the disability For more information, to find out more about how to apply visit: www.stelios.com

Best regards

Stelios Chairman and founder easyGroup

easyJet.com easyCar.com easyHotel.com easyBus.co.uk easyOffice.co.uk easyHolidays .co.uk

In Summer 2010, Sir Stelios won damages from Ryanair CEO Michael O’Leary who had made disparaging comments against easyJet, wrongly attributed to Stelios. In response, easyGroup took out a series of full page ads in the broadsheet press featuring a cartoon by Gavin Richardson of O’Leary attending confession! Masterpark online marketing year: 2006

Gavin Richardson was approached in late 2006 by Masterpark, the private company contracted by the City Of Westminster who manage Central London’s car parking facilites, to come up with creatives for an online advertising campaign for the festive season. This included customer e-shots and banner ads, examples of which are shown here. Alte-Post.net website design year: 2009

Alte Post is a hotel and restaurant in the Black Forest, Germany. Gavin Richardson was commissioned to redesign their website in 2009 with a brief to spotlight the refurbished decor and extended facilities offered. Since the new website went live, Alte Post has enjoyed a significant upturn in bookings! Short-Lets.co.uk website design year: 2011

Short-Lets.co.uk is a new company offering properties to rent on short term leases across London. The pages shown here are intended for the new version of the website, due for release in early 2012. Gavin Richardson was taken on as a freelance designer to devlop wireframes and deliver the front end page design. Retail-furniture.com website design year: 2011

This is an unreleased beta version for the website Retail-furniture.com, the frontend designed by Gavin Richardson (working as a freelancer). Colvex.co.uk website design year: 2008

Colvex.co.uk is the offi cial website of Watford based rock band, Colvex and was designed and built by Gavin Richardson (also the band’s drummer!). The site’s design is in keeping with the packaging for the band’s still-to-be-released début album. Colvex packaging & publicity year: 2008 onwards

Shown here are examples of creative work for Watford based rock band Colvex in the form of CD packaging, e-shots and fl yers — an ongoing labour of love for designer/ drummer Gavin Richardson!