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Gavin Richardson Design & Creative Consultant

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Gavin Richardson Design & Creative Consultant Gavin Richardson Design & Creative Consultant folio Tesco.com year: 2013-15 Leadership of the in-house trade, design and code team that manages and maintains the cross-business web pages of the world’s third largest retailer. The Tesco.com homepage typically attracts circa 3 million visitors per week, whilst the Store Locator page receives up to 500,000 visitors per day at peak times. Also responsible for the release of non-trading community pages such as Race For Life. Tesco Brand Centre year: 2014 Lead consultant for digital media in creation of new ‘One Voice’ Tesco brand guidelines, resulting in the publication of the new fully responsive Tesco Brand Centre website, built by Zoocha: www.tescobrandcentre.com Tesco Christmas hub year: 2014 Leadership of the in-house team at Tesco that designed, built and launched the Christmas hub (www.tesco.com/christmas) - a fully responsive microsite serving as the online centrepiece of the biggest marketing campaign of 2014 building inspiration around the event and and serving as a portal to the trading categories across the brand. Tesco Love Every Mouthful year: 2013 Leadership of the design team supporting the rollout of the major Love Every Mouthful campaign across Tesco’s owned digital channels such as Tesco.com, Real Food and social media. FirstBlood.co.uk website design year: 2015 Contracted by Fastcode Technologies to design the first iteration of the new FirstBlood.co.uk responsive website - an innovative peer to peer site where users wager against each other on the outcome of popular games to win great prizes. Also design of supporting display advertising. Porsche event displays year: 2012 Working freelance for Brainstorm Communications the brief was to design large scale display graphics for Porsche for a launch event in support of their new mid engine model, the Boxster (type 981). The event was targetted at UK dealers and the purpose of these display units was to convey the history of Porsche’s mid engine range. Porsche event collateral year: 2012 Design Workshop DesignSummaryVehicle Comparison Workshop Summary Vehicle Comparison Working freelance for Brainstorm Communications the brief was to design a participant workbook for attendees at the Porsche launch event for the new Boxster (type 981). Porsche event collateral year: 2012 Working freelance for Brainstorm Communications the brief was to design a range of supporting collateral for a launch event for their client Porsche including customer profile pages (above), a jigsaw floor graphic of the Nürburg rally circuit (above right) and a map for delegates to guess fuel efficiency distances. Häagen-Dazs website design year: 2012 Web design consultancy provided to Brainstorm Communications who are redeveloping the global website for Häagen-Dazs. Beefeater Grill point of sale year: 2012 Freelance artworking project for BBH Retail, preparing point of sale materials to launch a reward card for their client Beefeater Grill, a division of Whitbread. Brewers Fayre direct mail year: 2012 Freelance artworking for BBH Retail the brief was to prepare an A5 direct mailer announcing a new location for their client Brewers Fayre, a division of Whitbread. Beefeater Grill direct mail & point of sale year: 2012 Freelance artworking project for BBH Retail, preparing direct mailerers and point of sale to promote the festive season for their client Beefeater Grill, a division of Whitbread. BSCI brand guidelines year: 2012 Style Guide 2 Our Visual Identity 2.2 BSCI Logos Context and Definition The BSCI logos are a symbol and a visual representation of the Reputation, Values, Quality and Integrity of the BSCI organisation, those engaged in the organisation and its activities. The BSCI logos give the initiative a consistent visual image that makes it easy for many to recognise the initiative. Therefore any use of the BSCI logos need to reflect and support the Mission, Values Style Guide and Reputation of BSCI. Versions Two BSCI Logos exist: 1. the BSCI “an initiative of FTA” Logo 2. the BSCI Participants’ Logo Reproduction and display of the BSCI Logos Reproduction of the BSCI Logos should fulfil the following minimum conditions: • Treated as a unique element and resized proportionally • Reproduced from high-resolution digital files in order to maintain high-quality. • BSCI Logo(s) or one of its elements should never be reproduced by hand • wording or acronym be substituted with another typeface 4 Examples • letters should not be altered or redrawn • elements be re-spaced. • Reproduced in grey (Pantone Black Process 70%). P I • Appear horizontally ar C • Minimum size to reproduce the BSCI logo is 25mm ti S • Appear on a white or light-coloured background. cipant of B 4.1 BSCI Website last updated: September 2012 • page 6 The BSCI website is our primary communictions portal and is packed with news and information about our work. BSCI Grey for logo and body copy Style Guide HEX code RGB 4 colour process Spot Colour 2 Our Visual Identity Designed in keeping with current WC3 web standards, the website content is #696A6F R105 G106 B111 C60 M51 Y46 K16 70% Process Black BSCI Terracotta 2.5 Colour served within a centralised container 960 pixels wide against a light grey for backgrounds, trim and headline text The choice of colour is a vital part of comprising the BSCI style. background (HEX code: #F4F4F4) for enhanced visibility. There are four primary colours as shown to the left: HEX code RGB 4 colour process • BSCI Grey (for our logo and body copy) #CD561D R205 G86 B29 C15 M81 Y100 K4 • BSCI Terracotta (for backgrounds, trim and headline text) • BSCI Green (for headline text, keyline trim and icons) BSCI Green • BSCI Blue (for headline text and icons) The container is divided into a simple three column grid of equal widths which can for headline text, keyline trim and icons It is also acceptable to tint these colours or reduce their opacity. be customised as required by merging two or all columns. As such, a wide palette is available but it is essential that these primary colours are always it’s basis. HEX code RGB 4 colour process #587B4E R88 G123 B78 C67 M35 Y79 K16 BSCI Blue For example, key headline content is served in a single column 230 pixels deep for headline text and icons with a photograph to the left with a leading paragraph on the right. This is done to HEX code RGB ensure that vital information always appears ‘above the fold’. #325777 R50 G87 B119 last updated: September 2012 • page 10 • launch BSCI website: www.bsci-intl.org Style Guide 4 Examples 4.3 BSCI Video The newly produced BSCI Video is a key tool that explains our work in simple, understandable terms. The design, whilst adhering to our use of icongraphy (interspersed with video footage), is more stylised than our regular online work with an eroded or distressed aesthetic resulting in a less formal, more engaging theme intended to communicate more directly with individuals rather than organisations. • launch BSCI Video last updated: September 2012 • page 27 last updated: September 2012 • page 29 Style guide authored for the BSCI (Business Social Compliance Initiative) in Brussels, part of the FTA (Foreign Trade Association) who establish good practice trading standards in companies around the world to combat child labour and worker exploitation. SafeNet online marketing year: 2012 Working freelance for 6 Hats Creative, the brief here was to design an e-shot direct marketing campaign for their client, SafeNet — a leading US manufacturer of online security software. SafeNet corporate communication year: 2012 Working freelance for 6 Hats Creative the brief here was to create an eye-catching and educational A6 pocket guide for their client SafeNet —a leading US manufacturer of online seculrity software — to assist their licensees on reselling their software solutions. Print-My-PDF.com website design year: 2012 Freelance front end website design project for startup company Print-My-PDF.com. SanDisk online advertising year: 2012 Working freelance for FK3 the brief was to artwork and adapt a Flash banner campaign into other languages for their client SanDisk, who manufacture data storage devices. easyGroup design year: 1999-2011 Making it look... easy easyGroup is the business incubator owned by Sir Stelios Haji-Ioannou that launched easyJet in 1995 and owns the ‘easy’ brand. Designer Gavin Richardson joined the company in 1999 and subsequently played a key role in delivering the creative requirements for the launches of almost 20 further ventures including easyInternetcafé, easyCinema, easyHotel, easyCruise and many more! easyGroup visual identity year: 2005 what makes us tick? section 1 the exclusion zone the portal logo The logotype must be reproduced with a clear area around it which is free from other graphic elements. our identity This area is known as the ‘exclusion zone’. section 2 about us written style The portal logo is at the heart of all group In body text the portal name should always appear in the font Futura. section 1 brand application communication aimed at the consumer. Designed The easyGroup Brand Manual the minimum size © copyright easyGroup IP Licensing Ltd. 1p1/38 section 3 last revised: JulyApril 2010 2005 in the shape of a button this logo is the consumer- The logo should always be clearly legible. colours facing brand which represents all of the online The logo should always be white on easy orange PANTONE 021. In body text it should only appear colours about us easy businesses. in black on white and only where white out of easy the perfect combination values for all media applications orange is not practical. section 1 the exclusion zone Orange is one of our greatest distinguishing features. It is an essential part of our brand identity When using the .com suffix it always appears and heritage.
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