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Revista En Genérico Numero 29

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Revista En Genérico Numero 29 Operador logísco farmacéuco NÚMERO 29 | ABRIL 2019.. editorial En Genérico, diez años cerca de ti Este año estamos de celebración: la revista EN GENÉRICO En estos diez años, EN GENÉRICO ha evolucionado cumple diez años. Ahí es nada. Celebramos una década de manteniendo su esencia: promover una cultura del información sobre el sector de los medicamentos genéricos. medicamento genérico que ponga en valor tanto su Una década compartiendo novedades, opiniones y análisis contribución a la salud de los ciudadanos como su impacto a través de tribunas, entrevistas, informes, reportajes a nivel sanitario, social y económico sin perder de vista la y crónicas, para hacer más cercano el mundo de los actualidad y apoyándose siempre en datos contrastados y medicamentos genéricos, pero también para dar visibilidad contextualizados, análisis críticos y opiniones fundadas. a temas de interés general relacionados con el mundo de la Representantes de distintos estamentos (autoridades salud y el ámbito sanitario. sanitarias, industria farmacéutica, sociedades científicas, asociaciones de pacientes, medios de comunicación Diez años, en definitiva, contribuyendo a un mayor y mejor especializados) y figuras relevantes del sector han conocimiento de los medicamentos genéricos y la industria prestigiado esta cabecera con sus artículos. farmacéutica que los desarrolla, fabrica y comercializa; y, por extensión, de nuestro sistema sanitario y de la política En este número, entre otros temas, se aborda el problema farmacéutica nacional e internacional. Diez años eliminando del suministro de fármacos, se invita —a través de una y desterrando mitos y leyendas infundadas. Diez años entrevista con el presidente de la AAJM, Roberto Sabrido— a acercando a los lectores las novedades del sector desde la la reflexión sobre el acceso justo a los medicamentos, se seriedad, la rigurosidad, la veracidad y la honestidad. repasa la situación actual de los sistemas sanitarios de mano de la eurodiputada Soledad Cabezón, y se revisa el En esta última década, el entorno ha cambiado mucho. No impacto de la excepción a los Certificados Complementarios solo en cuanto al conocimiento y reconocimiento del sector de Protección (CCP) acordada por la Comisión, el de los medicamentos genéricos por parte de la sociedad y de Parlamento y el Consejo de la Unión Europea. A pesar del los profesionales sanitarios, sino también en cuanto a la forma avance en formación e información sobre medicamentos en que se comunica. EN GENÉRICO ha sabido adaptarse a la genéricos y política sanitaria en general, la razón de ser de transformación que supuso —y sigue suponiendo— Internet y EN GENÉRICO sigue de vigente actualidad. todo lo que conlleva (redes sociales, blogs, boletines, …), creando y utilizando nuevos canales para transmitir los mensajes de Gracias a todos aquellos que, de una forma u otra, han hecho calidad, seguridad, eficacia y accesibilidad del medicamento posible estos diez años. genérico, así como su contribución al sostenimiento del Sistema Especialmente, a nuestros Nacional de Salud (SNS), a la contención del gasto farmacéutico y lectores. Sin ellos no Ángel Luis al acceso del paciente a los medicamentos. estaríamos hoy aquí. Por ellos y para ellos, Rodríguez Comunicar información especializada no es fácil. No lo ha EN GENÉRICO seguirá de la Cuerda sido nunca. Y, menos aún, si se trata de información sobre realizando en cada número salud. Este ha sido también un tema que nos ha preocupado ese recorrido en profundidad siempre y que ha estado muy presente en estas páginas. por las últimas novedades Secretario general En este número, sin ir más lejos, profesionales del sector del sector ofreciendo de AESEG reflexionan precisamente sobre esta cuestión: Comunicar información rigurosa, veraz, información especializada: ¿reto u oportunidad? honesta, contrastada y útil. www.aeseg.es 3 NÚMERONÚMERO 29 29 | ABRIL | ABRIL 2019 2019 En este número... 03 EDITORIAL 20 10º aniVersario En Genérico, diez años cerca de ti Comunicar información especializada: ¿reto u oportunidad? 06 EN PRENSA Noticias destacadas publicadas en prensa 22 COMUNICACIÓN Fake news o desinformación interesada 07 ACTUALIDAD DEL GENÉRICO por Emma Pérez-Romera Con la excepción a los CCP ganamos todos por Eugenia Garrido 23 comunicaciÓN Innovar y comunicar 08 REPORTAJE por Carlos Jardón ¿Por qué aumentan los problemas de suministro? 24 NOTICIAS CORPORATIVAS por Gema López • Sanidad aborda con el sector el desabastecimiento de medicamentos 10 EL PERSONAJE • El sistema antifalsificación de Roberto Sabrido medicamentos es ya una realidad en España Presidente Asociación Acceso Justo al • AESEG presente en Infarma 2019 Medicamento • AESEG finalista a Mejor Asociación 2018 12 análisis 26 opiniÓN Hacia un cambio de paradigma en los Facilitando el acceso a fármacos sistemas sanitarios esenciales de alta calidad por Soledad Cabezón por Adrian van den Hoven 14 opiniÓN 27 OCIO - series Más salud con más información Better call Saul: más allá por Andoni Lorenzo de la sombra de Breaking Bad por Juan Nieto 15 tercer sector Asistencia personal, asignatura pendiente 28 OCIO - restaurante · liBro por Miguel Ángel García por Ana Franco y Julio Trujillo 16 la VOZ del asociado 29 OCIO - la Visita Joaquín Rodrigo Archivo Regional de la Comunidad de Madrid Director General de Sandoz Iberia por María Cereijo 18 análisis Medicamentos genéricos y bioexenciones por Alfonso Domínguez Gil-Hurlé Edita: Agradecimientos: Han colaborado en este número: AESEG Asociación de Directivos de la Comunicación Soledad Cabezón Ruiz C/ Velázquez, 54 - 3ª (DIRCOM) María Cereijo Arnaez 28001 - Madrid (España) Asociación por un Acceso Justo al Medicamento Alfonso Domínguez-Gil Hurlé Tel. (+34) 91 572 12 62 (AAJM) Ana Franco Martínez [email protected] Cinfa Miguel Ángel García Oca Foro Español de Pacientes (FEP) Lara Guirao Fernández Coordinación: Fundación del Lesionado Medular (FLM) Adrian van den Hoven Eugenia Garrido Kern Pharma Carlos Jardón Vasallo Gema López Albendea Diseño: Medicines for Europe Henar López González José Antonio García Sánchez Mylan Andoni Lorenzo Garmendia [email protected] Parlamento Europeo Juan Nieto Barroso Reig Jofre Maquetación: Cristina Nuin Zabalza Sandoz España Podium Global Media, S.L. Noelia Pérez López Universidad de Salamanca Tel. (+34) 93 434 21 21 Emma Pérez-Romera [email protected] Joaquín Rodrigo Poch Roberto Sabrido Bermúdez Depósito Legal: Inma Santa-Pau B-10436-2013 Julio Trujillo Ascanio La dirección de esta publicación no se responsabiliza necesariamente de los comentarios u opiniones de los colaboradores de la misma. Todos los derechos de esta publicación están reservados. Queda prohibida la reproducción de cualquier parte de la misma, en cualquier tipo de soporte, aún citando la procedencia. www.aeseg.es 5 en prensa NÚMERO 29 | ABRIL 2019 noticias destacadas 21/03/2019 posibilidad de que los laborato- de, al menos, ocho meses para el en todos los hospitales rios comiencen a fabricar y alma- mercado farmacéutico nacional. públicos de Asturias una guía cenar medicamentos genéricos farmacoterapéutica con el fin correo La directora general de IQVIA Es- de fármacos próximos a perder de prescribir y suministrar a los FarmacéuticO paña y Portugal, Concha Almarza, la patente para poder situarlos pacientes los tratamientos más explicó que el mercado farmacéu- Los genéricos están más adecuados a sus necesidades, en el mercado con más rapidez tico total del país creció un 2,8 cerca de poder exportar con garantías de calidad y cuando esta expira. por ciento en 2018, con una cifra antes del fin de la patente eficacia contrastada. final de 19.988 millones de euros Las empresas europeas de 27/02/2019 en valor, a precio de venta de labo- La Comisión para el Uso medicamentos genéricos están ratorio (PVL). Este crecimiento Racional del Medicamento y más cerca que nunca de poder ACTA SANITARIA se desglosó en un incremento Productos Sanitarios (CURMP) exportar medicamentos a países del mercado en las oficinas de ha elaborado el documento, donde haya expirado la patente. La incertidumbre política que contiene un listado de tendrá en suspenso el farmacia del 1,72 por ciento y del El Parlamento Europeo ha 3,9 por ciento en los Servicios de medicamentos recomendados, mercado farmacéutico Farmacia Hospitalaria. con el objetivo de que los aprobado una excepción al durante ocho meses Certificado Complementario pacientes reciban la medicación que más les conviene en base a de Protección (CCP), con el El taller para periodistas ‘Tenden- 26/02/2019 la evidencia científica. propósito de introducir una cias del mercado farmacéutico cláusula que abriría una puerta a español en 2018 y sus previsio- asturSalud El documento abarca también la exportación de estos fármacos nes’, organizado por la compañía los fármacos que forman parte especializada en información El Servicio de Salud a países no europeos donde no implanta una guía de los concursos y compras de salud, IQVIA, adelantó que la exista protección alguna sobre farmacoterapéutica centralizadas del Sespa. De este el medicamento en cuestión, a incertidumbre que atraviesa el modo, se ha dado prioridad a pesar de que sí exista en el país país en 2019, con múltiples citas El Servicio de Salud del la inclusión de medicamentos exportador. También se abre la electorales, supondrá un parón Principado (Sespa) implanta genéricos y biosimilares. 25/02/2019 CORREO FARMACÉUTICO Sanidad formará a la ciudadanía sobre principios activos, medicamentos genéricos y fármacos biosimilares La ministra de Sanidad,
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