Mpls2017 Downtown AnnualImprovement District Report & Vibrant and Safe Downtown

MplsDID.com Facebook: @MplsDID Twitter @MplsDID Instagram @MplsDID We had an incredible year in downtown Minneapolis! As our city’s core continues to thrive, so too does the work the Mpls Downtown Improvement District performs to provide a greener, cleaner, safer and vibrant community.

Looking back on 2017, we see great progress. We celebrated the “Substantially Spectacular” completion of Nicollet in November, concluding a multi-year downtown project that is already paying dividends for our community as a gathering place for those who live, work, play and explore in our city. DID also experimented with new ways to program Nicollet as several pilot projects demonstrated how we can best keep this vital corridor full of activity in the years to come.

But that’s just the beginning. The DID Livability Team continued to grow, and DID’s new incident management system helped us accurately track outreach trends. We engaged a residential task force, as part of our strategic plan, to help better connect with those living in the District’s boundaries. Our DID Ambassadors continued to not only assist the public and provide greening and cleaning services, but they also were part of enhanced safety initiatives like the rush hour-based Commuter Block Post on Hennepin Avenue. And DID also worked to better communicate with our stakeholders, not only through launching a quarterly newsletter but also undergoing a branding exercise to better highlight the DID and Vibrant and Safe Downtown—formerly Minneapolis SafeZone Collaborative—to help with our mission.

But there is more work to be done. In 2018, we look forward to our role on the new Nicollet—which includes Ambassadors’ green, clean and safe initiatives, our DID Livability Team’s presence, overseeing lighting and adding new programming and activations. We will continue to work with our law enforcement, public officials and downtown businesses to enhance safety in our city’s core and help people feel safer in our community. And with Dear future construction projects like Hennepin Avenue coming in the next few years, we’ll be at the table discussing how these projects can be executed well and leave us with incredible public realm Downtown space along these corridors.

We are excited about the work done over the past year and what Stakeholder lies ahead in 2018. We appreciate your continued efforts and commitments in creating an extraordinary downtown.

Respectfully yours,

Phillip Trier Steve Cramer Chair, Board of Directors President & CEO Twin Cities Market President mpls downtown council U.S. Bank Mpls Downtown Improvement District Working Together Vibrant & Safe Downtown The DID again worked closely with law enforcement, city The DID has a wholly-controlled officials, the business community and street outreach 501c3 whose mission is “to bring organizations to help provide enhanced safety initiatives the public and private sectors in 2017. One of those programs, the Commuter Block Post, together by collaborative safety, offered added law enforcement and DID Ambassador greening and other initiatives presence along Hennepin Avenue from 5th to 10th Streets and projects that enhance during peak commuter times—weekdays from 6:30-9:30 downtown and improve the safety of the area, making the am and 3-6 pm. heart of downtown Minneapolis safe and welcoming for those who work, live or play downtown.” DID Livability Team & Outreach Tracking The DID Livability Team conducts proactive street-level In 2017, this organization, formerly known as Minneapolis outreach in the District to promote a healthy and safe SafeZone Collaborative, was renamed Vibrant and Safe downtown for everyone. They respond to calls regarding Downtown to communicate our more comprehensive livability and public safety concerns, and determine the mission. appropriate intervention. Their work helps our downtown community with public health and overall safety concerns. In addition, the SafeZone Advisory Committee—which is made up of public and private leaders—was renamed the Coupled with the new 24/7 incident management system Downtown Safety Collaborative. This group reviews and implemented in 2017, the DID Livability Team is able to discusses safety concerns, strategies and tactics to make accurately track and manage how they interact with the downtown more safe and vibrant. community. In 2017, the DID Livability Team logged a total of 5,634 interactions within the District while providing 350 social service referrals and 296 hospitality resources. #OnNicollet The new Nicollet wrapped up construction in November 2017 with a “Substantially Spectacular” celebration. Nicollet’s new look includes an upgraded pedestrian experience, a remarkable collection of public art, more than 240 new trees, added plants and landscaping, and more. DID operates the new lighting system on Nicollet, including more than 1,500 energy efficient LED lights. The system’s color-programmable features include 12 blocks of street light tops, as well as the Nicollet Lanterns and Light Walk between 6th and 8th streets. These features can be customized to add color and interest during special events and throughout the year.

During the Nicollet Project, DID communicated with stakeholders directly and participated in weekly Nicollet construction meetings. With construction now wrapped up, DID has resumed normal greening, cleaning and safety operations on Nicollet.

Share your story on social media. Tag your posts #OnNicollet.

“I work in the IDS Center & the newly remodeled Nicollet Mall area, that I see every day, is beautiful! I love the LED Color Changing Lights on 7th. I can't wait to see it in the summer & enjoy spending time outside with all the new trees & greenery.”

– Downtown Employee Activation With Nicollet complete, the DID is focusing on programming to provide more vibrancy for our city’s core. In 2017, DID spoke to Nicollet workers, residents and visitors about what kinds of activities they would like to see on the street. DID developed and tested these activities with partners and stakeholders as the construction wound down in the summer and fall. Building on these efforts, DID will continue to attract, amplify, incubate and create activities in 2018 and beyond.

2017 Programming • Nicollet Makers Market: Local, handmade, craft goods for sale outside on Nicollet beginning in July

• 2 | 4 Tuesdays: A collaborative effort with Nicollet restaurants offering uniform happy hour times along with games, music and fitness along Nicollet’s public realm

• Street Show: Street performance collaborations offering local musicians performing during lunches, happy hours and special events

• Winter Open Streets: The first Winter OpenStreets in December welcomed people to explore Nicollet from 5th to Grant Street

Plus, don’t miss these great features #OnNicollet • Theater in the Round outside Minneapolis Central Library • Nicollet Reading Room outside YWCA Downtown Minneapolis • The second largest collection of public art in Minneapolis

For more information, visit OnNicollet.com Minneapolis has been in the middle of a building boom over the last few years. The Big Build, launched by DID in partnership with mpls downtown council and Meet Minneapolis, highlights over $2 billion worth of investment in downtown, including the renovation of Target Center, Washington Avenue, large residential and commercial buildings and the redesign of Nicollet. DID led efforts to create directional and project update presentations and signage, and it unveiled a new creative messaging campaign developed by Gabriel deGrood Bendt (GdB) to highlight some of the features of the new Nicollet. It started with a nod toward the ongoing construction and tongue-in-cheek slogans alluding to the community’s “patience” for the project. The Mary Tyler Moore statue edition offers the message, “We’re going to make it after all.” Other versions highlight features of the new Nicollet, including lighting, seating and public art.

To celebrate the planting of the first trees in June, the DID team handed out 300 birch and serviceberry seedlings on Nicollet donated by Bailey Nurseries. “We’re not out of the woods yet, we still have 244 trees to put in,” was the coordinated campaign message.

For more info, visit MplsBuild.com.

“Mpls has done an excellent job in becoming an attractive place to live as well as to work. It is much more vibrant area than it was several years ago. Well done."

– Downtown Resident Tactical Urbanism

Tactical Urbanism is a Mpls Downtown Improvement District program that works to help improve real and perceived safety throughout downtown by enhancing areas through low-cost environmental changes. Tactical Urbanism is built around the idea that experiences people have in downtown public spaces—and how safe they feel— are shaped by how they are designed and programmed.

In 2017, one of DID’s key Tactical Urbanism Initiatives was Street Show, which brought talented local musicians and performers onto downtown sidewalks during lunches, happy hours and special events. Look for Street Show again in 2018.

To learn more about TUI, visit MplsDID.com/tui

2017 Street Show Statistics (On Nicollet, Hennepin Avenue and at 7th & Chicago) Number of Number of Number 48 performers/groups 94 performances 188 of hours

2017 Perception Survey 16% oiteing

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Top Cleanliness Concerns Top Safety Concerns Added in 2017 The DID patroller vehicles were added this year to help provide DID Ambassadors with another resource to help keep our downtown streets greener, cleaner, safer and more vibrant.

Ambassadors The DID Ambassadors continue to be friendly faces downtown. Each day, you’ll find the DID Ambassadors Ambassadors are on the street: providing assistance to those in need, offering Cleaning Services Safety Services suggestions about things to do, helping with directions Monday-Friday: Monday-Friday: and more. Ambassadors also help keep our streets 7 am-5:30 pm 7 am-11 pm clean, water DID’s plantings downtown, and keep an Saturday-Sunday: Saturday: 7 am-3:30 pm 10 am-11 pm eye out for you and your surroundings. Sunday: 10 am-6:30 pm For more information, visit MplsDID.com/ambassadors Congratulations, Dennis! 2017 Ambassador of the Year

Dennis Clark has worked as a DID Ambassador for more than six years. He is a true asset to the Ambassadors' cleaning team—as an Ambassador, Dennis has led the overnight power washing crew removing thousands of gum spots in the Warehouse District, collected hundreds of leaf bags and helped clear corners after snowfalls. Dennis has been recognized as Ambassador of the Month four times in the last four years, and in 2017, Dennis was nominated by his peers five different times for his outstanding commitment and teamwork. His continuous positive attitude, dedication and hard work earned Dennis 2017 Ambassador of the Year honors.

DID Service Levels “I think DID takes great care of As downtown’s neighborhoods continue to grow and change, the DID is changing the downtown- with it. In 2017, the DID adjusted its service cleaning, areas to better serve our community. In answering addition to adjusting service areas and simplifying the zones, the DID added questions, support to the East Town area to help serve when I see their that changing neighborhood. green outfits I feel safer.”

– Downtown Resident Financials & Governance The Mpls Downtown Improvement District (DID) is a business-led, Vibrant and Safe Downtown, formerly Minneapolis SafeZone 501(c)6 non-profit that leads and collaborates to create a clean, green, Collaborative, is an organization that brings the public and private safe and vibrant downtown by convening, developing solutions, sectors together to make the heart of downtown safe and welcom- activating and continuously improving existing programs. ing for those who live, work, and visit here. In December 2004, the downtown business community approached city leadership to ask DID is primarily funded by special service assessments authorized for efforts to increase downtown safety. As a result, Vibrant and by a City of Minneapolis ordinance. By state statute, only commer- Safe Downtown was formed by the Minneapolis Police Department. cial properties are required to pay the DID assessments. However, In July 2009, Vibrant and Safe Downtown became a subsidiary as all properties benefit from an improved public realm downtown, of the DID. The organization focuses on public safety through some non-profit, government and residential properties voluntarily leveraging collaborative partnerships, technology, communication contribute. More than 64 million square feet of Gross Building Area resources and strategic initiatives. (GBA) are located within the DID's 120 block boundaries. Properties are assessed for directly lineal services based on lineal frontage and The Board of Directors is comprised of downtown property owners, for more globally benefitting services based on GBA. Charges are employers, residents and leaders representing key constituencies prorated to properties based on location within pedestrian service and areas of expertise. The boards of the DID and the mpls down- level areas. This three-part method best reflects the volume of town council allow for the same individuals to serve on the boards people needing service and the level of services delivered. of both organizations, establishing the DID as a wholly-controlled subsidiary of mdc. DID staff oversee vendors, develop programs, advocate for the public realm, communicate with stakeholders and administer the organization. 2017 Board, Committees & Partners Robert Pfefferle – Hines Interests BOARD OF DIRECTORS Brian Pietsch – Ameriprise Financial Phil Trier – U.S. Bank (Chair) Jon Pryor – Hennepin Healthcare Laura Day – MN Twins (Vice Chair) Ronnie Ragoff – Shorenstein Realty Services Chief Medaria Arradondo – Mpls Police Department Joe Ravens – Wells Fargo Melissa Barra – Sleep Number Carl Runck – Ryan Companies US – Inc. Maureen Bausch – MN Super Bowl Host Committee Greg Russ – Minneapolis Public Housing Authority Chris Behrens – YA Mike Ryan – Ryan Companies US – Inc. Rick Bertram – Marriott City Center R.T. Rybak – Minneapolis Foundation Elizabeth Brama – Briggs & Morgan PA Mike Salmen – Transwestern Rick Buyens – CenturyLink John Saunders – United Properties John Campobasso – Kraus-Anderson Mark Schindele – Target Corporation Michael Clark – CSM Corporation Kathleen Schmidlkofer – University of Minnesota Foundation Anna Coskran – NTH – Inc. Tom Schnettler – Piper Jaffray John Cowles III – Knudsen | Cowles Scott Schnuckle – HealthPartners Shelly Crowley – Mpls.St.Paul Magazine Tom Schulenberg – RBC Wealth Management Jim Durda – Zeller Realty Group Ari Silkey – Amazon Brent Foerster – Meet Minneapolis Kevin Smith – Minnesota Orchestra Erik Forsberg – Empire Hospitality Kenneth Sorensen – Mortenson Construction Jennifer Gilhoi – SparkTrack Consulting Kirsten Spreck – Thrivent Financial Mark Hamel – Dorsey & Whitney LLP Bruno Stumpf – Honeywell Kathleen Harrington – Mayo Clinic Vincent Thomas – Minneapolis Community & Technical College Dr. Rev .Timothy Hart-Andersen – Westminster Presbyterian Church James Vos – Cresa Minneapolis Blake Hastings – CBRE Jonathan Weinhagen – Mpls Regional Chamber Michael Headrick – PCL Construction Services John Wheaton – Faegre Baker Daniels LLP Meike Hengelfelt – CenterPoint Energy Tom Whitlock – Damon Farber Associates Doug Hennes – University of St. Thomas David Wilson – Accenture Ted Johnson – MN Timberwolves & Lynx Amy Wimmer – Hines Interests Judy Karon – Resident David Wright – U.S. Bank Paul Kasbohm – Star Tribune Summer Kath – Cambria EXECUTIVE COMMITTEE Steven Katz – Barnes & Thornburg LLP Phil Trier – U.S. Bank (Chair) Trisha Kirk – Guthrie Theater Laura Day – MN Twins (Vice Chair) Shannon Knoepke – Entercom/WCCO Radio Chris Behrens – YA Steve LaCroix – MN Vikings Elizabeth Brama – Briggs & Morgan PA Adi Leviatan – McKinsey & Company Anna Coskran – NTH – Inc. Kevin Lewis – BOMA Greater Minneapolis John Cowles III – Knudsen | Cowles Ben Lillie – TCF National Bank Bob Lux – Alatus David Loehr – DLR Group Brian Mallaro – Deloitte & Touche LLP Bob Lux – Alatus Ravi Norman – Thor Construction Tim Mahoney – The Loon Café Brian Pietsch – Ameriprise Financial Brian Mallaro – Deloitte & Touche LLP Joe Ravens – Wells Fargo John Marshall – Xcel Energy Tim Marx – Catholic Charities Steve Mattson – Target Center Dave Menke – The Opus Group "I enjoy seeing the DID Ambassadors cleaning and Kimberly Motes – Children's Theatre Company helping and always saying hi! It's a nice face to John Nelson – NELSON Mark Nerenhausen – Hennepin Theatre Trust see every day and I always feel a little safer when Dave Norback – RSP Architects I see one of them around." Ravi Norman – Thor Construction Chris Passaro – Comcast – Downtown Employee Nick Pechman – JB Hudson Jewelers Todd Peterson – Be The Match Foundation Mike Ryan – Ryan Companies US – Inc. NIGHTLIFE IMPLEMENTATION COMMITTEE R.T. Rybak – Minneapolis Foundation Nicole Archbold – City of Minneapolis Mark Schindele – Target Corporation Chief Medaria Arradondo – Mpls Police Department Kenneth Sorensen – Mortenson Construction Bill Dossett – Nice Ride MN Kirsten Spreck – Thrivent Financial Tim Drew – City of Minneapolis David Wilson – Accenture David Hanson – Metro Transit Amy Wimmer – Hines Interests Steve Hark – Twin Cities Entertainment David Wright – U.S. Bank JJ Haywood – Pizza Luce Joanna Kaufman – WDBA FINANCE COMMITTEE Peter Killen – Cara Irish Pubs Brian Mallaro – Deloitte & Touche LLP (Chair) Jodi Molenaar-Hanson – City of Minneapolis Jeff Gendreau – Baker Tilly (Vice Chair) Heidi Ritchie – City of Minneapolis Elizabeth Brama – Briggs & Morgan PA Beth Roberts – City of Minneapolis Kimberly Motes – Children's Theatre Company Linda Roberts – City of Minneapolis Phil Trier – U.S. Bank Clara Schmit-Gonzalez – City of Minneapolis Michael Sullivan – Mpls Police Department OPERATIONS & SERVICES BUDGET COMMITTEE Andy Warg – Target Center David Wright – U.S. Bank (Chair) Grant Wilson – City of Minneapolis Nancy Aleksuk – Swervo John Campobasso – Kraus-Anderson TACTICAL URBANISM ADVISORY COMMITTEE Jeff Gendreau – Baker Tilly Renee Allen – Mpls Police Department Dave Horsman – MN Twins Dan Collison – East Town Business Partnership Ken Jarka – Hilton Minneapolis Carol Hejl – Metro Transit Joanna Kaufman – WDBA David Jefferies – St. Stephens Human Services Deb Kolar – Accesso Services, Inc. Joanna Kaufman – WDBA Mike Maney – Ryan Companies US – Inc. Robb Luckow – Hennepin County Jane Mauer – Tartan Investment Jennifer Swanson – City of Minneapolis Ronnie Ragoff – Shorenstein Realty Services Joan Vorderbruggen – Hennepin Theatre Trust Kirsten Spreck – Thrivent Financial Amanda Wigen – Green Minneapolis Jennifer Swanson – City of Minneapolis John Sweeney – Brave New Workshop SPONSORS & DONORS Steve Trulen – Target Corporation 3M Corporation Amy Wimmer – Hines Interests Ameriprise Financial Bailey Nurseries DOWNTOWN SAFETY COLLABORATIVE CenterPoint Energy Mike Maney – Ryan Companies US – Inc.(Chair) Clear Channel Outdoor Chief Medaria Arradondo – Mpls Police Department Downtown Mpls Neighborhood Association Lisa Ashley – Resident Fechheimer Flying Cross Ivy Bernhardson – Hennepin County Galls Rick Bertram – Marriott City Center Golden Valley Matt Blake – Target Corporation Hennepin County Ron Cunningham – Hennepin County Jesse Le Blanc Jim Durda – Zeller Realty Group MOAC Mall Holdings LLC Mark Griffin – Hennepin County mpls downtown council John Harrington – Metro Transit Police Phillips Products Company Jeff Heinrich – Block By Block Ramsey County David Jefferies – St. Stephens Human Services Sherburne County Steven Katz – BT Law Super Bowl Delegates Fund Joanna Kaufman – WDBA Tangletown Gardens Kevin Lewis – BOMA Greater Minneapolis Target Corporation Sarah Lindahl-Pfieffer – Hennepin County YWCA Susan Segal – City of Minneapolis Kevin Stewart – G4S

Jeff Storms – Hennepin County Sheriff's Office We have used our best efforts to acknowledge everyone in this report. Michael Sullivan – Mpls Police Department If you’re missing or incorrectly listed, please accept our apologies and let us know so we can correct our error in future publications. Paul Thigpen – Xcel Energy Financial Statement 2017 2018

City Contract City Contract “What I am most fond of Budget Actual Variance in this city are the Service Charges $6,570,736 $6,570,736 — $6,669,832 Ambassadors. I really, Release from reserves ­— 487,769 487,769 — Total Sources $6,570,736 $7,058,505 $487,769 $6,669,832 really commend them on Safe 2,989,959 3,099,049 109,090 3,134,607 all that they do for us. Thank Clean 1,406,569 1,403,842 (2,727) 1,499,075 you for employing so many Green 479,018 463,525 (15,493) 430,000 as well as a very diverse Maintenance of Public Areas 84,000 71,700 (12,300) 102,100 Snow 211,500 210,582 (918) 211,500 bunch of people. I really Communications 57,650 210,513 152,863 78,000 enjoy interacting with them Program Management 935,000 998,364 63,364 963,050 and seeing them gives me Administration 257,040 331,908 74,868 251,500 confidence.” Contingency 150,000 47,500 (102,500) —

Reserves Funded — 221,522 221,522 — – Commercial Total District Uses $6,570,736 $7,058,505 $487,769 $6,669,832 Property Owner Sources in Excess of Uses — — — —

The combined 2017 financial activity of the Mpls Downtown Improvement District and Vibrant & Safe Dowtown received an unmodified opinion in an audit by Schechter Dokken Kanter. To receive a copy of the audited statements please contact Kathryn Reali at 612.338.3807 or [email protected]. Greening & Greening Awards Greening is an important part of a thriving downtown community. The DID not only maintains greening along downtown streets, it also helps inspire private greening investments through its annual Greening & Public Realm Awards. Together, we can create a vibrant downtown featuring welcoming spaces for all to enjoy.

2017 DID Greening & Public Realm Award Winners Small Activated Space Façade Greening Streetscape Green Infrastructure 100 Washington Square The Local Millwright North Loop Parklet Public Art Entryway Greening Small Green Space 1010 Currie Mural by Haskell’s 20 Washington Square Bianca Pettis and Erin Sayer Public Realm Improvement Large Activated Space Outdoor Café 1010 Currie Mural by The Commons Brit’s Pub Bianca Pettis & Erin Sayer

Large Green Space Streetscape Greening Best Neighborhood Loring Greenway Minneapolis Convention Center Loring Park Mill Ruins Park

Nominate your favorite green space for a 2018 Greening & Public Realm Award. Visit MplsDID.com/greeningawards Big Events During 2017, the DID worked with the Minnesota Super DID was also extensively involved with safety efforts Bowl Host Committee and other downtown partners to leading up to the Super Bowl with our Director of Safety help ensure downtown Minneapolis was ready to show Initiatives, Shane Zahn, partnering with local and state law off the Bold North. enforcement, Department of Homeland Security, FBI and the Minnesota Super Bowl Host Committee to ensure an Specifically, we created Bold North visitor signage and integrated safety effort. wayfinding connections between the street and skyway levels. We also updated the DID downtown Minneapolis The learnings from this event will help DID plan its Map and Guide. In addition, Ambassadors had extended involvement in long-scale downtown events. hours and additional cleaning crews were deployed.

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“I believe the DID is a vital part of Minneapolis and believe strongly in what they do and accomplish. Keep up the good work!” – Downtown Employee Clean Bags of trash removed in 2017: 21,965 Total since inception: 274,113

Graffiti tags removed in 2017: 4,622 Total since inception: 44,088

Gum spots removed in 2017: 32,084 Total since inception: 541,661

Green Annuals, Perennials & Trees planted in 2017: 16,026 Total since inception: 142,051

Weeds removed (block faces) in 2017: The Mpls Downtown Improvement District is funded 865 primarily by downtown Minneapolis commercial Total since inception: property owners within the District.

12,175 To learn more about the DID or to provide important feedback about our services, please contact us at: Safe Business Office: 612.338.3807 Pedestrians assisted in 2017: Ambassador Hotline: 612.332.1111 89,615 81 South 9th St. #260, Minneapolis, MN 55402 [email protected] Total since inception: 889,649 www.MplsDID.com

At DID, we strive to be economically and environmentally sustainable. We have a limited quantity of our printed annual More reports available, choosing instead to post our full report in Recycling bags filled in 2017: PDF format on our website. If you know of someone without access to the web, please direct them to us and we will gladly 2,394 provide a printed copy Total since inception: 16,592