Allum Partille THE SHOPPING BRIDGE THAT TIES TOGETHER PARTILLE MARKET AREA primary area secondary area Tertiary area

Alingsås

Lerum Allum, Partille Göteborg Landveer Mölndal Mölnlycke Västra Frölunda

THE SHOPPING BRIDGE THAT TIES TOGETHER PARTILLE In spring 1999 Partille Municipality and Steen & Ström launched their partnership to build a new shopping centre for the region. A shared goal was to unite a municipality that was divided by the motorway. The Allum shopping centre was therefore built as a bridge over the E20 motorway, a landmark you cannot miss and a signpost for Partille. Allum houses a total of 98 shops and a dozen different restaurants and cafés. Today, the eye-catching bridge has about 20 shops and a café. Allum is an alternative to city centre and other centres in the vicinity, and has also become a hub for the Partille public transport system. Having one of the best business sites in , and with more than 200,000 people with a ten minute driving radius, this new build project, which was finished in 2006, was a highly desirable addition. Allum’s commercial success is paving the way for expansion, and plans are now in full swing to extend Allum by around 14,500 sq.m. The aim is for a newly extended Allum with more than 130 shops to open for business in 2014.

ALLUM’S PROMISE ”ALLUM PROMISES TO BE AN ACTIVE SHOPPING X FO I R M M P A CENTRE IN THE SPIRIT OF THE TIMES, THAT O T H S INSPIRES TO SHOPPING IN A BIG-CITY STYLE”. This promise is Steen & Ström’s tool to PROMISE C O M M guarantee strong, local commercial brands. U E N IC I V CA R T SE Using this model, we work methodically and ION consistently to improve the position of each shopping centre on the market.

TARGET GROUP Inhabitants in the market area who appreciate Allum’s core values: comfortable, surprising, inspiring and customer-oriented with an emphasis on clothing and fashions.

ABOUT STEEN & STRÖM Steen & Ström are the leading developers of shopping centres in Scandinavia. We own, develop and run 43 shopping centres in Sweden, Norway and Denmark. In Sweden we have eleven shopping centres and several renovation and new build projects. For more information about us and our business, go to: www.steenstrom.com/se Porthälla Partillebo- Paradiset hallen FACTS Gymnasium

Allum is the new regional centre for the eastern part of Greater Gothenburg, situated Willys in the centre of Partille Municipality and spanning the E20, 7 km from Gothenburg city J centre. Partille Property owner Steen & Ström Sverige AB

Contact person Johan Torge, Center Manager ägen E20 ägen Opened 2006 Gamla kronv Parallellv Number of shops 98 Partille ägen Griegård äg allellv No. of parking spaces 1,700 Par Göteborg ägen äg ICA No. of employees approx. 800 Göteborgsv Oluff Nilssons v Partillemotet

Gamla Pr Nedre Furuskogsvägen GROSS LEASABLE AREA (GLA) Nils Henrikssons v

2 ICA 6,000 m ästv Furuskog Specialist 38,400 m2 ägen Total approx. 44,400 m2

Landv

eerv TURNOVER AND VISITORS ägen Year Turnover (MSEK gross) Visits (million) Björnekullarna 2011 1 776 5.5

THE MARKET IN 2011

Primary area Population Consumption base in 2011, MSEK gross 31-12-2011 Convenience Consumer Total goods durables Partille 35,518 1,046 963 2,009 Gothenburg Bergsjön 16,242 478 441 919 Kortedala 28,924 852 785 1,636 Härlanda 21,304 627 578 1,205 Kärralund, Lunden 12,847 378 348 727 Bagaregården, Redbergslid 6,002 177 163 340 38,788 1,142 1,052 2,194 Härryda Landvetter, Härryda, Hindås 11,819 348 321 669 Primary area, total 171,444 5,049 4,650 9,699

Secondary area Population Consumption base in 2011, MSEK gross 31-12-2011 Convenience Consumer Total goods durables Härryda Mölnlycke 16,126 475 437 912 Gothenburg Olskroken 5,829 172 158 330 Kallebäck, Skår, Överås 10,899 321 296 617 Lärjedalen 25,180 742 683 1,425 Alingsås 38,953 1,147 1,057 2,204 Secondary area, total 96,987 2,856 2,631 5,487

Tertiary area Population Consumption base in 2011, MSEK gross 31-12-2011 Convenience Consumer Total goods durables Gothenburg Centre 58,268 1,716 1,580 3,297 Linnéstaden 32,095 945 871 1,816 Kärra-Rödbo 11,476 338 311 649 N:a , share of 24,843 732 674 1,405 Lundby 42,427 1,250 1,151 2,400 Tuve-Säve 11,277 332 306 638 Mölndal, share of (50%) 30,669 903 832 1,735 Tertiary area, total 211,055 6,216 5,725 11,940 Total 479,486 14,121 13,006 27,127 Source: Statistics Sweden (population), KPG Group (consumption), May 2012. Floor 3

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STEEN & STRÖM SVERIGE AB Västra Trädgårdsgatan 2 FAB Allum Box 163 35 Kyrktorget 19-21 SE - 103 26 Stockholm SE - 433 33 Partille T: +46 (0)8 - 508 99 900 T: +46 (0)31 - 340 44 40 F: +46 (0)8 - 508 99 901 F: +46 (0)31 - 340 44 47 E: [email protected] E: [email protected] W: www.steenstrom.com W: www.allum.se June 2012