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Iconic Exciting Fashionable Conceptual Experiential VOL 02 2019 Iconic Exciting Fashionable BULLRING Conceptual Experiential Instagrammable Transforming Redefining Memorable Birmingham retail The key Meet the latest Emotional developments additions to the estate PAGE / TWO PAGE / FOUR Connected Fashion features at Stepping out The Bullring Estate Kurt Geiger, the designer footwear label, opened in early December. Set amidst international brands 2018 was a year of flagship launches at The Bullring such as Tommy Hilfiger and Calvin Klein at Estate, with premium fashion brand Arket paving the Bullring, the store is another regional debut. The way with the debut of their West Midlands flagship boutique features the full range of designer footwear in Bullring’s Rotunda Square last November. A and accessories for women and men, including Kurt Nordic-style café is part of the new store experience, Geiger London, Carvela and KG Kurt Geiger. alongside the latest collections for women, men, children and the home. HUGO, a new concept by HUGO BOSS, opened its doors to the brand’s first store outside London in the same month. Another unique addition was Barbour, with the Laying the brand opening its only standalone store in the region in Grand Central. foundations US beauty retailer, Morphe Cosmetics, opened its first store outside London, and only its second in the UK, at Bullring; Just in time for Christmas. The store features a backstage ‘Studio Morphe’– a professional space developed for education, entertainment, and content creation. Established in LA in 2008, the US company is recognised by beauty bloggers as the ‘beauty brand created for the creators’ and has amassed 9.6 million followers on Instagram. A34 A41 ASTON NEW JOHN ST W A4540 SALTLE 6 JEWELLERY UARTER A4540 2 7 Birmingham A38 6 A4540 £1bn economic boost to create 1 8 a world-class city centre* 3 3 Martineau Galleries Snow Hill The 6.5 acre site in a strategic Station city location will be redeveloped A £16 million revamp of the into a mixed-use scheme. station includes a new public realm, office development 8 and a new station concourse. Paradise HS2 LINE A vibrant mix of commercial, civic, retail, leisure and hotel space with the final phase Curzon Street due to be completed in 2025. Station The new Curzon Street station 1 will be world-class to house HS2, the new high-speed 2 railway which will connect 8 of the UK’s largest cities. THE BULLRING ESTATE Arena Central Arena Central is a mixed-use development set within a new landscaped public area in Centenary Square. CHINESE UARTER SMALL HEATH 5 Smithfield With the preparations for the 2022 The vision for the 42 acres BRISTOL ST site includes leisure and Commonwealth Games, new city cultural attractions, markets and residential use. centre developments, and HS2, 5 Birmingham is bustling with energy A4540 A4540 and open for business. 4 A45 £26.2bn 65,000m2 5,000+ 50,000 Exciting HS2 Key gross value added of new and improved new homes new jobs Birmingham will be at the heart THE BULLRING ESTATE TRAIN STATIONS Birmingham has the largest economy with new leisure and recreational facilities to be created with the Big City Plan times public spaces of the UK high-speed railway 1 – New Street of any UK city outside London DEVELOPMENTS Major projects in the city network with HS2. Due to launch 2 – Moor Street 9 include Paradise, Smithfield in the UK’s second city in late COACH STATION 3 – Snow Hill and HS2, forming part of 2026, it will cut the journey time 4 – Five Ways the wider Big City Plan for from Birmingham to London to UNIVERSITIES 5 – Bordesley 12,000 28km 1.5m Birmingham to regenerate just 49 minutes. 1 – Birmingham City University 6 – Jewellery Quarter start-ups of enhanced walking square metres of and revitalise the city. 2 – Aston University 7 – Duddeston more than any other UK city according to the Centre of Entrepreneurs and cycling routes new floorspace 3 – University College Birmingham 8 – Adderly ParkHIGHGATE RD * Birmingham.gov.uk/info/20054/planning_ A441 4 – Newman University strategies_policies/298/big_city_plan A435 EDGBASTON 5 – University of Birmingham A38 SPARKBROOK A41 What first attracted Barbour service. This provides customers access to launch at Grand Central? to the largest independent Barbour Q&A collection in the country via our website As Barbour’s key UK partner, Outdoor “We are delighted to choose the outdoorandcountry.co.uk. and Country Retail Ltd, we profiled all locations within the UK in terms of our with Jonathan Capener, What are the benefits for Barbour Bullring for our second UK HUGO customer demographic and Birmingham to have a location in Birmingham? founder of Outdoor and Country was in the top 10. It’s a privilege to be store. It’s an exciting time for the able to work together with Barbour to We believe it’s important for our bring the brand to not only the UK’s customers to have access to us via second city, but to one of the most a physical retail store. It allows brand and securing the right stores successful retail destinations customers to come and try the items within Europe. on for themselves and being located in in the right locations has been Birmingham Grand Central means we How has the Birmingham flagship are easily accessible to much of the a crucial part of our strategy.” at Grand Central performed country. We are the go-to destination since opening? for Barbour in the West Midlands. Stephan Born The store has had a great start; it’s Managing Director HUGO BOSS What is in store for Barbour performed in line with expectations Northern Europe, Middle East & India in 2019 at Grand Central? and we had a particularly strong December. The store has received a lot This year sees Barbour celebrate their of positive responses from customers able 125 th anniversary! So expect to see to shop such a large range of Barbour lots of activity around this monumental products in one place and with the birthday with the added benefit of added benefit of our click and collect exclusive limited edition jackets. 04 / REDEFINING “Birmingham boasts the largest “We house two of our brands THE BULLRING ESTATE population outside of London and with its location right in the (Tommy Hilfiger and Calvin Klein) in Bullring and look at the mall as one heart of the city, The Bullring of our core UK & Ireland destinations. Estate was the clear choice for The growth in footfall and other key our second store in the UK.” RETAILThe Bullring Estate provides something for everyone, with retail metrics has been very positive “With its location right in the heart a customer experience that makes it feel personal, all within Mark Spillman an iconic space that sets the standard across the UK. over the last 5 years and we see these Morphe General Manager EMEA of the city, Bullring was the obvious choice for our new flagship.” locations as part of our future retail portfolio road map.” Ross Warden Retail Director at Kurt Geiger Nick Tite Retail Director, PVH Corp The number of luxury brands within the Bullring Estate is growing, with Selfridges’ newest boutiques for Gucci and Christian Louboutin joining the famous department store’s refurbished personal shopping experience that opened last summer. NEVER STANDING STILL PURPLE NEW BRAND BULLRING Events TUESDAY SHINES The Bullring Estate participated in Bullring and Grand Central hosted the awe-inspiring BLACK Purple Tuesday – the UK’s first accessible nocturnal Festival of Light in March. Centred around some shopping day. Freefall Dance Company of planet earth’s most spectacular natural phenomena, MIRROR performed a choreographed ballet piece the event transformed Bullring and Grand Central’s showcasing ten highly gifted dancers with St Martin’s Square and balcony into a dazzling, In January, cult-favourite series severe learning disabilities, and athletes multi-sensory experience with a series of breath-taking Black Mirror, in partnership with Netflix, from the British Wheelchair Basketball interactive themed light installations, designed to surprise recreated the iconic 1980s game store team demonstrated their skills and and delight visitors of all ages... from new drama, Bandersnatch. allowed shoppers to have go, boosting #GlowBrum The Grand Central location was chosen Bandersnatch pop-up support ahead of Birmingham hosting as one of just two pop-ups in the UK. the 2022 Commonwealth Games. James Charles THE SNOW JAMES HOUSE CHARLES @pizza recently opened it’s “Situated above the busy New Street Bullring welcomed The Snow House Over 8,000 fans flocked to Bullring over the festive period, in a scenic to see US celebrity vlogger, second restaurant in station and amongst several leading setting overlooking St Martin’s Church James Charles, make his UK debut Grand Central, located restaurant operators, this prime and Selfridges. Customers were appearance to officially launch adjacent to Holy Moly unit in the heart of Grand Central invited to get away from the cold the brand-new Morphe store. The Macaroni and Nando’s. The provides the ideal opportunity to and into the Christmas spirit by hiring internet sensation, who has over exclusive igloos and enjoying a range 16.1 million followers on Instagram, brand has experienced great open our next store.” of food and drinks from the festive made Birmingham the centre of success, being voted #1 out chalet bar, including hot toffee apple attention, with fans queuing from 8am of 155 pizza restaurants in Rupert Lyle cider and delicious German sausages. to catch a glimpse of the YouTuber. Edinburgh on TripAdvisor. Founder and CEO of @pizza @morphebrushes @jamescharles 06
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