Portland State University PDXScholar Online Northwest Online Northwest 2011 Feb 11th, 3:00 PM - 4:00 PM QR Codes & Augmented Reality for Mobile Library Users Robin Ashford George Fox University Follow this and additional works at: https://pdxscholar.library.pdx.edu/onlinenorthwest Let us know how access to this document benefits ou.y Ashford, Robin, "QR Codes & Augmented Reality for Mobile Library Users" (2011). Online Northwest. 22. https://pdxscholar.library.pdx.edu/onlinenorthwest/2011/Presentations/22 This Presentation is brought to you for free and open access. It has been accepted for inclusion in Online Northwest by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible:
[email protected]. QR Codes & Augmented Reality For Mobile Library Users Robin M. Ashford, MSLIS Handheld Librarian IV, February 23, 2011 Why Focus On Mobile Users? http://www.youtube.com/watch?v=6mCkbrYKQyI QR Codes - Overview • What are QR codes - How do they work • QR codes in libraries • Generating QR codes & tracking • Creating digital profiles • Proprietary codes and code readers • Successful QR code campaigns - creativity • QR code challenges & the future What are QR (Quick Response) Codes? • A QR code is a matrix barcode readable by smartphones & mobile devices with cameras (incl new iPod Touch) • Typically seen as white squares with black geometric shapes • Information such as text, a URL or other data can be easily encoded using a QR Code generator • Users point their device, scan, and are quickly taken