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onomy & Film Creative Ec Creative

Rosana Santos, MBA CEO: Big Chef “Scholars and business leaders acknowledge that creativity is now driving the new economy. Broward County is fast becoming a “creative economy” that will attract the creative workforce of the future. We have numerous entertainment, cultural, and recreational choices. Our “sense of place” is being enhanced by new city centers. Housing, transportation, and environmental issues are being addressed. Yet, there is one feature of a creative economy that ignites my passion the most. It is the appreciation of diversity and knowing the collaboration between Broward’s diverse cultures will provide a “creative” model for other communities.”

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Creative Economy onomy & Film In the 21st century, the U.S. “creative economy” is one of the drivers of the nation’s success in the global marketplace. In fact, creative products – music, film, books and software – constitute the number one U.S. export today.

National economists have found that Through the county’s economic visioning cultural tourism destination and a magnet for developing the creative industries – with process, VisionBroward, the following the creative economy. their emphasis on people, learning and recommendations for developing the community – often leads to higher rates creative economy were created and • Partner with the public and private of entrepreneurship and new business numerous strategies are underway to sectors to promote lifelong arts and culture formations, thus stimulating an entire region. implement the recommendations: educational opportunities Neighborhoods and communities that have preserved their heritage or developed a • Encourage and develop a comprehensive Leadership Broward, The Broward strong “sense of place” are also more effective role for creative industries-friendly Workshop and The Broward Allliance are in spurring the development of these environment through local government taking a leadership role to recruit, train, knowledge-based industries. policies, tax and zoning incentives mentor future business leaders on the vital and permits role of creative industries in pursuit of Recognizing the importance of the creative quality of life environment. economy to South Florida’s own success, The • Foster excellence in public and private Broward Alliance is taking a leading role in sector community design, historic Cultural Tourism building awareness of the importance of a preservation and establish private The Riverwalk Arts & Entertainment creative economy and promoting its varied development initiatives for public art Consortium is an initiative led by the components, which include: Broward Center for the Performing Arts • Realign and strengthen capacity of existing with several partner organizations: Museum • Advertising organizations: ArtServe, Broward Cultural of Art Fort Lauderdale, Florida Grand • Architecture Division/Broward Cultural Council, The Opera, Concert Association of Florida, Fort • Cultural Tourism Broward Alliance Film Commission, Lauderdale Historical Society and Stranahan • Entertainment Services Broward County Historical Commission, House. These six organizations are leading • Dance Performing Arts Center Authority, South examples in Broward for embracing business • Design Florida Cultural Consortium practices to attract cultural tourism. They • Engineering offer diverse programming, unique venues, • Fashion • Incorporate diversity, education, the authentic visitor experiences and innovative • Film, Television and Video environment and the Creative Industries destination marketing. • Fine Arts as fundamental components of a regional • Music partnership to foster an authentic South Broward Center - Cultural Embassy • Museums Florida brand focused on quality of life The Broward County Commission • Photography as the foundation for future economic established the Broward Center for the • Printing and Publishing development. Performing Arts as a “Cultural Embassy” • Technology to promote Broward County’s local and • Theater • Develop and implement new financial global business and expand understanding structures that stimulate the growth of the between diverse local and global partners. Broward’s Vision cultural industries The center has been promoting and for the Creative Economy creating cultural exchanges throughout Today, Broward County and the entire South • Take advantage of Broward’s location at its history thereby assisting the county Florida region are enhancing the assets that the heart of South Florida by expanding the with their international trade strategy by support and sustain continued development VisionBroward leadership role to better hosting inbound and outbound missions. of the new creative economy. and more aggressively position Broward as a As a newly designated Cultural Embassy, Broward Alliance economic sourcebook 83 Artspark Sculptural Terraces and pathways at night. Photo Credit: Glavovic Studio - Margi Nothard & Marvin Scharf onomy & Film Creative Ec Creative

the center will facilitate and expand the county’s local and global business ties and Broward County Library create greater understanding between the 954-357-7444 (Main Library) county’s global partners. www.broward.org/library Public Art and Design As one of the largest and busiest library The Broward County Public Art and systems in the nation, Broward County Design Program recently celebrated its Library touches the lives of the public 30-year anniversary. As one of the nation’s once every second during its regular most advanced and respected public art operating hours. Last year alone, Lumonics Light Museum programs, this initiative is creating a Broward County Library was accessed sense of place by enhancing the urban (via door count, remote access, and environment through the creation of telephone access) 10.5 million times, commissioned artworks that improve the over 50 accesses a minute. visual environment of the community.

Broward County Library encompasses Two of the public art projects in Broward a flagship Main Library, the African- were selected for inclusion in the Americans American Research Library and for the Arts “2007 Year in Review.” They Cultural Center, the Alvin Sherman are Light Project in Huizenga Plaza – Fort Library, Research, and Information Lauderdale and Millennium Springs at the Technology Center at Nova ArtsPark at Young Circle -Hollywood. Southeastern University, five regional libraries, and 29 branch libraries. Following the county’s success, a number of municipalities have created their own public In addition to circulating materials and art programs, which can also be applied to information access, Broward County private development. Public art ordinances Library brings a rich and diverse have been adopted in Coral Springs, selection of programs, special events, Lauderhill, Sunrise and Tamarac. Other cities and classes throughout the year. Each are working on enacting similar ordinances. year, the community looks forward to annual library events, such as the More than 200 titled works of public art Children’s Reading Festival, Pan African are enhancing Broward cities for residents, Bookfest and Cultural Conference, tourists and business development. A virtual Literary Feast, and StoryBook Festival. tour of the public art collection can be viewed at www.broward.org/arts. 84 www.browardalliance.org Creative Ec onomy & Film

Broward’s Film and Television Industry Broward County Locations Doubling as Film Sets In 2007 new television series were at the top of the list of “on location” filming in Broward County. Burn Notice, the popular USA network series, filmed in Hollywood Beach, Dania Beach and Fort Lauderdale. Shaq’s Big Challenge, an ABC program, based its production offices in Hollywood and spent nearly a year filming the series in County as a center of excellence for Gabrielle Anwar, female lead of USA Network’s, Burn South Florida. film and television production. This Notice, has her make-up retouched during filming of the is done using a combination of service, hit action comedy on Hollywood Beach. Latin television production in Broward also marketing and collaboration with the increased with reality show and community, the indigenous industry and filming for , Univision and government. The office acts as a liaison 2007 Azteca. The most popular Broward city for production with local government and with the producers of Latin projects is the support services. It works closely with Television programming Town of Southwest Ranches, which features representatives of the county’s cities and produced in Broward very upscale homes on acres of land – a chambers that support and welcome the filmmaker’s dream for logistics. industry by finding locations, cutting red • Burn Notice – USA Network tape and working with their communities • Dame Chocolate – Telemundo Producers and commercial photographers to understand the economic importance of • Shaq’s Big Challenge – ABC Network find more than the perfect locations for their “on location” film production. • Flip This House – A & E productions. They also take advantage of the excellent crews, facilities and support Broward Alliance services include one-stop • Ace of Cakes – Food Network services available in Broward. Film shoots permitting, organization and union contacts, • Suegras – TV Azteca for movies, commercials, music videos, crew and technical referrals, troubleshooting • Bajo las Riendas del Amor –Univision documentaries, television programming, during production and screenwriting • Amor Comprado - Univision corporate videos and still photography research assistance. receive permits for public property shoots • Orgulloso –Univision each year. The ultimate goal of the Film and Television • – Telemundo Commission for on-location production • Idolos - Telemundo More than 400 film permits are issued each is to help production executives save time • My Sexy Sweet 16 – MTV year. In 2007, this represents production and money during their Broward County budgets of more than $25 million. Permits shoots. An equally important responsibility • Miss Florida USA – Syndicated are for public property shoots only. of the Film Commission is assisting in the • Mr. Food - Syndicated Broward County accounts for 12.5 percent development of new or the expansion of • The Ugliest House On the Block-TBD of the state’s film and television industry industry businesses. • The Ultimate Author - TBD gross revenue. For information or assistance, call • Garden Smart - PBS The Broward Alliance’s Film and The Broward Alliance at 954-627-0128 Television Commission promotes Broward or 800-741-1420.

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Features filmed in Broward County Motion Picture and Feature Company/Year Cast Television Industry My Sexiest Year Independent/2006 , Frankie Muniz, Karolina Kurkova Incentives Canvas Independent/2006 , Joe Pantoliano Film, movie, television and Boynton Beach Club Samuel Goldwyn Films/2005 , Sally Kellerman, recording businesses can receive Hoot New Line Cinema/2005 Luke Wilson, Jimmy Buffet sales tax exemptions. That means In Her Shoes 20th Century Fox/2004 Cameron Diaz, Shirley MacLaine no taxes on the purchase or Stuck On You 20th Century Fox/2003 Matt Damon, Greg Kinnear, lease of movie, video and sound 2 Fast 2 Furious Universal Pictures/2003 Paul Walker, Tyrese recording equipment. This exemption can substantially cut Out of Time MGM/2003 , Sanaa Lathan the cost of buying or renting Adaptation Tri-Star/2002 Nicolas Cage, equipment. There is also an All About the Benjamins New Line/2002 Ice Cube, Mike Epps exemption on the lease of Ali Columbia/2001 , Jamie Foxx, property used as an integral part Bully Lions Gate/2001 Brad Renfro, Bijou Phillips of a motion picture production. The Hours Paramount/2002 , Julianne Moore Renting studios, lots, buildings, soundstages and other real estate The Crew Touchstone/2000 Richard Dreyfus, for that purpose is exempt. Screwed Universal/2000 , Dave Chappelle Any Given Sunday Warner Brothers/1999 , Cameron Diaz Twenty-five million dollars in Analyze This Warner Brothers/1999 , Billy Crystal financial incentives are awarded There’s Something About Mary 20th Century Fox/1998 Cameron Diaz, Matt Dillion, Ben Stiller each year by the Governor’s Holy Man Caravan/1998 , Jeff Goldblum Office of Film & Entertainment for commercials, television Out of Sight Universal/1998 , programming, feature film and Wild Things Sony/1998 Matt Dillion, Kevin Bacon digital production. Blood and Wine 20th Century Fox , Jennifer Lopez Donnie Brasco Sony/TriStar/1997 Al Pacino, For complete qualifying Out to Sea 20th Century Fox/1997 , information on both incentive The Birdcage MGM/1996 , Nathan Lane programs call 850 488-9367 or www.filminflorida.com. or Striptease Castle Rock/1996 , Burt Reynolds The Broward Alliance Film Up Close and Personal Touchstone/1996 Robert Redford, Michelle Pfeiffer and Television Commission Cape Fear Universal/1992 Robert De Niro, 954-627-0128 or 800-741-1420.

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Sense of Place “Sense of place” is the term that defines a Public Works Center located on South Post Beach, SIAN Resort, Trump Hollywood and community’s creative assets. Following are the Road, which will also serve as a secondary the Hollywood Grande in various stages of features that together build sense of place: Emergency Operations Center. development.

• Exceptional cultural facilities, onomy & Film programs and events Hollywood Beach Hollywood - All American City • Historical preservation Change is underfoot on Hollywood The City of Hollywood was selected as a • Embracing diversity Beach...literally. The historic oceanside 2007 All-America City. This designation is • Development of walk-able, livable Broadwalk, a 2.5-mile pedestrian walkway testimony to Hollywood’s commitment to cities or city centers where generations of Hollywood residents involve business, non-profits, residents and • Variety in housing choices and visitors have congregated by the government in the community decision- • Efficient transportation choices shore, is undergoing a major renovation making process. In its application, the • Environmental preservation programs that is changing the face of Hollywood City addressed a wide range of social and • First class entertainment and Beach on a daily basis. With more than economic issues, including early childhood shopping venues 95% of the project now completed, City literacy, community involvement and • Many outstanding recreation choices Commissioners recently took a major step affordable housing. Hollywood is proud • Groundbreaking educational system toward preserving the city’s celebrated of its affordable housing initiatives, which • Parks and public space preservation Broadwalk for future generations by lead the nation in creative approaches to • Excellent cultural tourism programs unanimously voting to designate it as a solving housing need for essential workforce • Authentic and well designed buildings historic district. The creation of the Historic personnel. The City has established an • Top quality city services delivery Overlay District will protect the historic Affordable Housing Trust Fund, provides character of the newly paved oceanfront down payment and closing cost assistance, Following are a few examples of city walkway and preserve the street-level scale finances the construction of new single projects that are contributing to Broward’s of the Broadwalk’s signature shops and family homes, provides funds to rehabilitate sense of place. restaurants. The Hollywood Boulevard existing residences, redevelops deteriorated Bridge Rehabilitation Project, recently areas and develops new housing to replace Weston completed, is improving its functionality functionally obsolete units. A cadre Weston’s new city hall will be completed and safety and bringing this major of Neighborhood Resource Specialists in September 2007, located at 17200 Royal landmark back to its historic splendor in is assigned to every neighborhood in Palm Boulevard, adjacent to the Police the process. Other major projects currently Hollywood to serve as a liaison between the and Fire Departments. Weston has leased underway include the complete renovation City and residents. This innovative approach office space since opening in 1997. The of Charnow Park and construction of an to neighborhood assistance reinforces the new 14,000 sq. ft. facility includes a state- adjoining 400-car parking garage, and the Hollywood belief that a strong residential of-the-art Commission Chamber, offices for beginning of a 6-block pilot project that environment encourages a strong economic the City Manager, City Clerk, Finance and will begin the process of converting the environment. Communications staff. Most importantly, barrier island’s electrical network to an the building includes an integrated backup underground system. All of these projects Cooper City - Town Center generator so that city operations can continue to spur private development, The City is recognized by Family Circle as continue in the event of power failures. with such major projects as the Villas at “One of the Ten Best Towns for Families” as The City is also near completion on a Positano, the Crowne Plaza Hollywood published in the August 2007 issue.

James Schot - Gallery and Photo studio

Rendering by Kissee, showing a vision of what Broward Alliance economic sourcebook 87 the future Margate Boulevard could one day look like. onomy & Film

10 Stair Bonnet House Creative Ec Creative The newest substantial development in the on University Drive. The town center is is currently underway. Once complete this city is the mixed-use Monterra development planned for 110 residential units in addition project will feature traffic improvements project on the former Waldrep dairy. It to the 1800 residential units throughout the including a roundabout, pedestrian- includes approximately 500 acres from rest of the project. The residential units will friendly walkways, and landscape Stirling Road to Sheridan Street and from include single-family homes, conventional enhancements. The contractor is expected University Drive to Pine Island Road/NW front-garage townhomes, neo-traditional to finish the new curb installation by early 89th Avenue. Construction on single- rear-garage townhomes, mid-rise multi- August 2007. Subsequently the area will family homes has begun in the first phase family units and 300 units of affordable see road construction, construction of known as Estada on the west end of the housing. The FPL easement through the the roundabout, clock tower installation, development between Pine Island Road and property will be developed as a linear park sidewalk installation, and lastly NW 89th Avenue. Future construction will along with a minimum of approximately landscaping. The project is estimated to continue generally eastward for the other 34 acres of park that are required with be complete in December 2007. The CRA nine residential areas and the non-residential the development. Furthermore, the has acquired an area totaling more than areas. The non-residential area is platted for development includes approximately 240 30 acres that will one day make up the 270,000 square feet of office and commercial acres of gross total open space. new reinvigorated “City Center.” The CRA area including a town center. The town envisions a mixed-use development for the center parcel is planned to be a vertically Margate - City of Development area. More than 825 new housing units and integrated mixed-use development fronting The Margate Boulevard Streetscape Project 1,325,000 square feet of retail, office, and

Kaplan University: Green Buildings in Fort Lauderdale Kaplan University, one of South Florida’s largest employers, opened a new nearly 100,000 square-foot energy-efficient facility, which is equipped with the latest in hurricane protection technology and a variety of amenities for its growing employee ranks. The new building mirrors the existing four-story Kaplan University building at 6301 Kaplan University Avenue, which opened with great fanfare in January 2005. However, the new space includes several environmentally- friendly features unique to South Florida corporate facilities, including an energy-recovery unit, which uses the energy from cooled air being pumped out of the building to cool fresh air being filtered into it; daylight harvesting technology, which uses sensors along perimeter windows to automatically turn lights on or off based on the amount of natural light streaming into the building; and rooftop solar panels, which will be installed shortly to heat the building’s hot water. Additionally, the building has upgraded windows to sustain a Category 4 hurricane, an upgraded roof structure to withstand 170 mph winds, a 10,000- gallon fuel tank (in addition to an existing 5,000-gallon tank) to operate building generators for more than one week and a newly-drilled private well to keep the air conditioning system working in case of a power outage. The new building also has a three-foot concrete barrier built into its foundation to protect it from flooding. www.kaplan.com

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Broward Center for the Performing Arts: AuRene Theatre Tamarac Water Playground

other non-residential space are planned for Art Children’s Museum to provide Art swimming pool, as well as a wide range of the City Center area in Margate. programs for participants of all ages. The amenities. Features include a zero-depth Amphitheater will host local and national entry, 25 yard x 25 meter, eight-lane pool Parkland - Community Center talent during an annual concert series and with double torpedo slide, plus picnic The City of Parkland is currently under various special events throughout the course pavilion, concession stand and fitness construction of a Community Center of the year. For more information, please center. Our children’s water play area, and Amphitheatre at Pine Trails Park contact Scott Davidoff, Leisure Services known as the “Sprayground” is also open. (10555 Trails End, Parkland FL) as part Director at 954-757-4126. The Aquatic Center was partially funded of the second phase of construction. The www.cityofparkland.org by a $1.5 million Broward County Swim Community Center is a 24,000 square foot Central Grant through the 2000 Broward facility that includes a gymnasium, fitness Tamarac - Water Playground County Safe Parks and Land Preservation room, aerobics studio, classrooms, meeting The Caporella Aquatic Center is now open. Bond Program. Swim Central is the rooms and more. The City has already This long-awaited addition to Tamarac’s countywide effort to provide water safety entered into an agreement with Young at park system provides the City’s first public instruction for every child.

County South Florida Broward Reserve today! Lock in your ad space for the 2009 Broward Alliance Economic Sourcebook.

Early renewal rates until November 30, 2007. For more information please contact Leslie Duncan at 954.949.7568 or email at [email protected] 2008 $24.95 Economic Sourcebook www.browardalliance.org 9/11/07 3:32:20 PM

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