ONOMY & FILM EC CREATIVE CREATIVE Rosana Santos, MBA CEO: Big Chef “Scholars and business leaders acknowledge that creativity is now driving the new economy. Broward County is fast becoming a “creative economy” that will attract the creative workforce of the future. We have numerous entertainment, cultural, and recreational choices. Our “sense of place” is being enhanced by new city centers. Housing, transportation, and environmental issues are being addressed. Yet, there is one feature of a creative economy that ignites my passion the most. It is the appreciation of diversity and knowing the collaboration between Broward’s diverse cultures will provide a “creative” model for other communities.” 82 www.browardalliance.org CREATIVE CREATIVE EC Creative Economy ONOMY & FILM In the 21st century, the U.S. “creative economy” is one of the drivers of the nation’s success in the global marketplace. In fact, creative products – music, film, books and software – constitute the number one U.S. export today. National economists have found that Through the county’s economic visioning cultural tourism destination and a magnet for developing the creative industries – with process, VisionBroward, the following the creative economy. their emphasis on people, learning and recommendations for developing the community – often leads to higher rates creative economy were created and • Partner with the public and private of entrepreneurship and new business numerous strategies are underway to sectors to promote lifelong arts and culture formations, thus stimulating an entire region. implement the recommendations: educational opportunities Neighborhoods and communities that have preserved their heritage or developed a • Encourage and develop a comprehensive Leadership Broward, The Broward strong “sense of place” are also more effective role for creative industries-friendly Workshop and The Broward Allliance are in spurring the development of these environment through local government taking a leadership role to recruit, train, knowledge-based industries. policies, tax and zoning incentives mentor future business leaders on the vital and permits role of creative industries in pursuit of Recognizing the importance of the creative quality of life environment. economy to South Florida’s own success, The • Foster excellence in public and private Broward Alliance is taking a leading role in sector community design, historic Cultural Tourism building awareness of the importance of a preservation and establish private The Riverwalk Arts & Entertainment creative economy and promoting its varied development initiatives for public art Consortium is an initiative led by the components, which include: Broward Center for the Performing Arts • Realign and strengthen capacity of existing with several partner organizations: Museum • Advertising organizations: ArtServe, Broward Cultural of Art Fort Lauderdale, Florida Grand • Architecture Division/Broward Cultural Council, The Opera, Concert Association of Florida, Fort • Cultural Tourism Broward Alliance Film Commission, Lauderdale Historical Society and Stranahan • Entertainment Services Broward County Historical Commission, House. These six organizations are leading • Dance Performing Arts Center Authority, South examples in Broward for embracing business • Design Florida Cultural Consortium practices to attract cultural tourism. They • Engineering offer diverse programming, unique venues, • Fashion • Incorporate diversity, education, the authentic visitor experiences and innovative • Film, Television and Video environment and the Creative Industries destination marketing. • Fine Arts as fundamental components of a regional • Music partnership to foster an authentic South Broward Center - Cultural Embassy • Museums Florida brand focused on quality of life The Broward County Commission • Photography as the foundation for future economic established the Broward Center for the • Printing and Publishing development. Performing Arts as a “Cultural Embassy” • Technology to promote Broward County’s local and • Theater • Develop and implement new financial global business and expand understanding structures that stimulate the growth of the between diverse local and global partners. Broward’s Vision cultural industries The center has been promoting and for the Creative Economy creating cultural exchanges throughout Today, Broward County and the entire South • Take advantage of Broward’s location at its history thereby assisting the county Florida region are enhancing the assets that the heart of South Florida by expanding the with their international trade strategy by support and sustain continued development VisionBroward leadership role to better hosting inbound and outbound missions. of the new creative economy. and more aggressively position Broward as a As a newly designated Cultural Embassy, BROWARD ALLIANCE ECONOMIC SOURCEBOOK 83 Hollywood Artspark Sculptural Terraces and pathways at night. Photo Credit: Glavovic Studio - Margi Nothard & Marvin Scharf ONOMY & FILM EC CREATIVE CREATIVE the center will facilitate and expand the county’s local and global business ties and BROWARD COUNTY LIBRARY create greater understanding between the 954-357-7444 (Main Library) county’s global partners. www.broward.org/library Public Art and Design As one of the largest and busiest library The Broward County Public Art and systems in the nation, Broward County Design Program recently celebrated its Library touches the lives of the public 30-year anniversary. As one of the nation’s once every second during its regular most advanced and respected public art operating hours. Last year alone, Lumonics Light Museum programs, this initiative is creating a Broward County Library was accessed sense of place by enhancing the urban (via door count, remote access, and environment through the creation of telephone access) 10.5 million times, commissioned artworks that improve the over 50 accesses a minute. visual environment of the community. Broward County Library encompasses Two of the public art projects in Broward a flagship Main Library, the African- were selected for inclusion in the Americans American Research Library and for the Arts “2007 Year in Review.” They Cultural Center, the Alvin Sherman are Light Project in Huizenga Plaza – Fort Library, Research, and Information Lauderdale and Millennium Springs at the Technology Center at Nova ArtsPark at Young Circle -Hollywood. Southeastern University, five regional libraries, and 29 branch libraries. Following the county’s success, a number of municipalities have created their own public In addition to circulating materials and art programs, which can also be applied to information access, Broward County private development. Public art ordinances Library brings a rich and diverse have been adopted in Coral Springs, selection of programs, special events, Lauderhill, Sunrise and Tamarac. Other cities and classes throughout the year. Each are working on enacting similar ordinances. year, the community looks forward to annual library events, such as the More than 200 titled works of public art Children’s Reading Festival, Pan African are enhancing Broward cities for residents, Bookfest and Cultural Conference, tourists and business development. A virtual Literary Feast, and StoryBook Festival. tour of the public art collection can be viewed at www.broward.org/arts. 84 www.browardalliance.org CREATIVE CREATIVE EC ONOMY & FILM BROWARD’s FiLM AND TELEVISION INDUSTRY Broward County Locations Doubling as Film Sets In 2007 new television series were at the top of the list of “on location” filming in Broward County. Burn Notice, the popular USA network series, filmed in Hollywood Beach, Dania Beach and Fort Lauderdale. Shaq’s Big Challenge, an ABC program, based its production offices in Hollywood and spent nearly a year filming the series in County as a center of excellence for Gabrielle Anwar, female lead of USA Network’s, Burn South Florida. film and television production. This Notice, has her make-up retouched during filming of the is done using a combination of service, hit action comedy on Hollywood Beach. Latin television production in Broward also marketing and collaboration with the increased with reality show and telenovela community, the indigenous industry and filming for Telemundo, Univision and government. The office acts as a liaison 2007 Azteca. The most popular Broward city for production with local government and with the producers of Latin projects is the support services. It works closely with TELEVISION PROGRAMMING Town of Southwest Ranches, which features representatives of the county’s cities and PRODUCED IN BROWARD very upscale homes on acres of land – a chambers that support and welcome the filmmaker’s dream for logistics. industry by finding locations, cutting red • Burn Notice – USA Network tape and working with their communities • Dame Chocolate – Telemundo Producers and commercial photographers to understand the economic importance of • Shaq’s Big Challenge – ABC Network find more than the perfect locations for their “on location” film production. • Flip This House – A & E productions. They also take advantage of the excellent crews, facilities and support Broward Alliance services include one-stop • Ace of Cakes – Food Network services available in Broward. Film shoots permitting, organization and union contacts, • Suegras – TV Azteca for movies, commercials, music videos, crew and technical referrals, troubleshooting • Bajo las Riendas del Amor –Univision documentaries,