Clint Eastwood Still America's Favorite Film Star

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THE HARRIS POLL 1994 #70 For release: Monday, October 3 1, 1994

CLINT EASTWOOD STILL AMERICA'S FAVORITE FILM STAR

Me1 Gibson number one among women and the younger set

by Humphrey Taylor

For the second year running, Clint Eastwood tops the list of America's favorite film stars, followed, as he was last year, by John Wayne. Underneath the top two there is some movement; Me1 Gibson moves up from number five to number three; Harrison Ford moves up from number seven to number four; Tom Hanks, who was not in the top ten last year, jumps up to number five.

The losers are Tom Cruise, who drops from number four last year to number eight this year, Arnold Schwarzenegger who drops from number three to number six, and Burt Reynolds and Jack Nicholson, who both drop out of the top ten.

Me1 Gibson is the number one choice of women and of people aged 18 to 29 -- who go to the movies much more often than older Americans. John Wayne is still number one among people aged 65 and over. Denzel Washington is preferred by African Americans, and Hispanics choose Arnold Schwarzenegger as their favorite.

These are the results of a nationwide Harris Poll of 1,250 adults surveyed between September 17 and 2 1.

Humphrey Taylor is the Chairman and CEO of Louis Harris and Associates, lnc.

( Louis Harris & Associates 111 Fifth Avenue NYC (212) 539-9697 TABLE 1

FAVORITE FILM STAR

"Who is your favorite film star?"

Clint Eastwood (1) John Wayne (2) Me1 Gibson (5) Harrison Ford (7) Tom Hanks Arnold Schwarzenegger (3) Kevin Costner (6) Tom Cruise (4) Robert Redford (8) Steven Segal

Dropped out of top 10: Burt Reynolds (9), Jack Nicholson (10)

NOTE: Position last year in parenthesis.

FAVORITE FILM STARS IN VARIOUS GROUPS

Among: Men: Clint Eastwood Women: Me1 Gibson

Aged 18-29: Me1 Gibson Aged 65 and over: John Wayne

White: Clint Eastwood Black: Denzel Washington Hispanic: Arnold Schwarzenegger

NOTE: The female film star mentioned most often was Whoopi Goldberg, ranked 19th. METHODOLOGY

This Harris Poll was conducted by telephone within the United States between September 17 and 21, among a nationwide cross section of 1,250 adults. Figures for age, sex, race, education and number of adults in the household were weighted where necessary to bring them into line with their actual proportions in the population.

In theory, with a sample of this size, one can say with 95 percent certainty that the results have a statistical precision of plus or minus 3 percentage points of what they would be if the entire adult population had been polled with complete accuracy. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (non- response), question wording and question order, interviewer bias, weighting by demographic control data and screening (e.g., for likely voters). It is difficult or impossible to quantify the errors that may result from these factors.

This statement conforms to the principles of disclosure of the National Council on Public Polls.

Contact Louis Harris and Associates, Inc., Information Services, 111 Fifth Avenue, New York, N.Y. 10003, (212) 539-9697, for complete demographic details for the questions in this release.