PORTFOLIO 2016 LISBON PROJECT DESIGN AND COMMUNICATION
Founded by a team with more than a decade’s experience, Lisbon Project is a communications consultancy agency that offers a wide range of services that go from branding, corporate communication, design, web solutions and multimedia to public relations and exhibition stand productions.
Our work has been focused on adding value to our clients by building up their brands and developing communication tools that are tailored to achieve clear goals. We manage this by creating medium to long term projects based on sound communication strategies.
CLIENTS (Portugal) CLIENTS (International) PARTNERS
Adidas Miranda Correia Amendoeira e Associados MOZAMBIQUE Bansen&Associados APSEI Multimall Management Embassy of Portugal - São Paulo Bayer NOS Grupo SOICO BBVA Partex Oil and Gas Hidroeléctrica de Cahora Bassa Magento Certified Calouste Gulbenkian Foundation Portugal Tastes Huawei Partners Chicco Santa Casa da Misericórdia de Lisboa Kia Motors Citroën SAG Group PRI EMEL Sleep’em’all EPAL United Nations - ILO ANGOLA Inapa Youbiz Brands World Infrasecur Wines from Alentejo Capital Holding Intermoney Wines Monte do Álamo Player Iveco Instituto de Turismo Português (ITP) Jardim Zoológico de Lisboa Alternate member of APCE Board of Directors Leigos para o Desenvolvimento (Portuguese Association of Corporate Comunication) PORTFOLIO
CASE DIGITAL BRANDING STUDIES AREA 42 4 29
STANDS MOTION ADVANCED 49 GRAPHICS INTERACTIVITY 51 53 CASE STUDIES CHICCO CITROËN ADIDAS BAYER IVECO PARTEX INTERMONEY OIT MOZEFO EMEL HCB CHICCO
Lisbon Project was responsible por designing Chicco’s Back to School catalogue, as well as the front window decoration for their shops.
The challenge was to create an appealing image that combined strong institucional message and was also adapted do this specific time of the year.
This way, we based our graphics in school books, pens and pencils, therefore creating a young, fun and emotional image.
WHAT WE DID
Catalogue design Front window shop decoration
5 CHICCO
We were invited by Chicco to do their point of sales campaign for 2015 Children’s Day. The challenge was to create an image with sufficient emphasis and visibility to stand out in visually crowded spa- ces. This was achieved by using a strong emotio- nal image combined with typography that we also designed for this purpose.
WHAT WE DID
Point of sale decoration
6 CHICCO
CHRISTMAS 2015: “ENCHANTED CHRISTMAS”
Based on Chicco’s advertising campaign imagery, Lisbon Project created the “Enchanted Christmas” theme for its communication pieces. As a result, fantasy environments were created, such as the enchanted woods, where gold and red play a vi- tal role. These colors became prevalent, either on Chicco’s Christmas Catalogue, or in their stores throughout the country.
WHAT WE DID
“Enchanting Christmas” catalog Front window shop decoration Shop decoration
7 CITROËN
Lisbon Project was responsible for Citroen’s brand activation during the “Barrigas de Amor” event. We created , assembled and decorated their space and coordinated all activities that took place such as a painting workshop for children. We also did their social communication on Facebook.
WHAT WE DID
Branding Brand activation
8 CITROËN
BRAND ACTIVATION “BARRIGAS DE AMOR”
9 PRODUCT CATALOGUE
ADIDAS
Adidas is the second largest sportswear brand in the world.
Lisbon Project’s work ranges from creating and producing visual communication for adidas Point of Sale to developing multi-platform communica- tion for events.
In depth knowledge of the adidas brand, creati- vity and ability to execute on time and in com- pliance with adidas high demand on quality and precision are the main factors of our approach to these projects.
WHAT WE DID
Point of Sale concept Point of Sale production Online Invitation Print Invitation Print Product Catalogue Motion Graphics
INVITATION AND MOTION GRAPHICS (BASED ON THE FILM ADIDAS ORIGINALS 10 - THE STREET) ADIDAS
POINT OF SALE DECORATION
Adidas challenges us to carry out point of sale solutions that, sometimes, require precision in declining international campaigns. However, sometimes, these campaigns are open to creative, unregulated solutions, in order to create specific moments of communication WORLD CHAMPIONSHIP 2010 POINT OF SALE STAND PROPOSAL FOR FIFA 2010 WORLD CHAMPIONSHIP
GRAFITTI WALL 11 STREET WEAR CAMPAING 2012 BAYER
Having started its collaboration with Bayer in 2013, Lisbon Project developed the design and programming of the MS-Gateway website (multiple sclerosis support portal), according to the development guidelines for Bayer websites.
Lisbon Project developed the communication pieces relating to Bayer’s presence in the Congress of the Portuguese Society of Cardiology.
The communication focused on the launch of a new brand - Adempas - on the market. In this way, a special die cutter was developed for the event invitation, which allowed the unveiling of this brand.
WHAT WE DID Website Invitation Stand decor
12 IVECO
In 2009 Iveco Portugal celebrated its 25th anni- versary in our country. Lisbon Project’s challen- ge was to create a logo and visual design for this event without losing its main brand identity.
This new logo and visual identity went from a sim- ple invitation to a motion graphics film and was used in their celebration event which took place in the Italian Embassy in Lisbon.
WHAT WE DID
Logo Visual identity Promotional material Motion graphics
13 PARTEX OIL AND GAS
Partex Oil and Gas manages the Oil and Gas assets of the Calouste Gulbenkian Foundation and we are responsible, since 2005, for all its corporate com- munication.
Partex Oil and Gas usual participation in trade fairs in the Middle East provides us with the op- portunity not only to design and produce in Portu- gal their show stands, but to innovate each year by using interactive and immersive media such as virtual reality and motion detection installations. We also designed their institutional presentation using motion graphics, making Partex Oil and Gas one of the first Portuguese companies to use this medium.
WHAT WE DID Advertising Brochure Extranet Motion graphics Virtual reality Trade show stand
CORPORATE BROCHURE, OGWA 2016 14 PARTEX OIL AND GAS
PARTEX OIL AND GAS
75 YEARS BROCHURE
WHAT WE DID Advertising Brochure Website Extranet Motion graphics Virtual reality Trade show stand
15 CORPORATE BROCHURE PARTEX OIL AND GAS
STAND APP MOBILE
In 2016 Lisbon Project developed Partex Oil and Gas exhibition stand for OGWA 2016, in Muscat. This year we focused our design on creating a conference envi- ronment that would accommodate Partex´s multiple technical presentations.
We also created an interactive experience of Partex Oil and Gas´s universe that was also available for mobile devices by downloading an APP specially developed for this occasion.
18 PARTEX OIL AND GAS
ADVERTISEMENTS
1 Express Advertisement - Special portfolio on Brazil 2 Kazakhstan energy sector yearbook 3 Express Advertisement - Economy Book
17 INTERMONEY WEBSITE IMGA
Intermoney Portugal is a company of IDMC Group based in Madrid. The IDMC Group, with more than 300 employees, focuses its activity in three ma- jor groups - intermediation, Consultancy, Analysis and Studies.
In 2014 Grupo CIMD acquired Portugal’s largest Asset management company – Millennium Ges- tão de Activos.
In this context, we were invited to develop the website of this new brand called IMGA.
The design of this website blends IMGA’s corpo- rate identity without losing Millennium’s brand heritage. Its design and architecture incorporate a large amount of information in a relevant and efficient way.
We developed a very robust and intuitive content management system with multiple edition tools and integration of financial widgets. The front end was done in Responsive Web Design, that provi- des an optimal viewing and interaction experien- ce across all the range of devices (from desktop to mobile). This is done by using fluid proportion- -based grids in the programming.
www.imga.pt 18 INTERMONEY
FÓRUM LIDE 2013
Intermoney was a sponsor of the LIDE Forum Al- garve in 2013.
Lisbon Project coordinated the production of In- termoneys event at the Forum and designed all their communication.
19 ILO UNITED NATIONS
Lisbon Project works the communication of the International Labour Organisation, since 2007.
From its newsletter to the communication of ma- jor international events, Lisbon Project has deve- loped an institutional graphic line marked by hu- manised images of great impact, putting people at the centre of the ILO’s message.
WHAT WE DID
TV Ad Radio spot Motion Graphics Brochure Produção de grande formato
20 FORUM BROCHURE “DECENT WORK” MOTION GRAPHICS ILO - UNITED NATIONS
NEWSLETTER
Lisbon Project has been responsible, since 2001, for the ILO’s Newsletter design, in the print and digital editions.
21 DESIGN E COMUNICAÇÃO
GRUPO SOICO MOZAMBIQUE
MOZEFO
Lisbon Project singled out Mozambique as a stra- tegic market and as a result founded the local company LSP Design e Comunicação.
MOZEFO is a Mozambican forum aimed at stimu- lating the economic growth in an accelerated, in- clusive and sustainable way for all Mozambicans, with the aim of becoming a forum of reference, with regional impact and international influence. This initiative aims to bring together all the rel- evant players in Mozambican society in a space of transformative debate.
LSP was invited to develop the graphic identity, invitation, institutional brochure, decoration of the launch event, merchandising and website.
WHAT WE DID Graphic Identity Brochure Invitation Website Local decoration of the Inaugural Event Press Advertising Editorial Supplement Merchandising
22 DESIGN E COMUNICAÇÃO
GRUPO SOICO MOZAMBIQUE
ENVIRONMENTAL DESIGN OF THE MOZEFO’S INAUGURATION VENUE
The graphic identity is supported by a represen- tation of the African continent through an inter- connection of all countries, with emphasis on Mozambique as a player in this transformation process. Also omnipresent is the human compo- nent from all sectors of Mozambican society.
23 DESIGN E COMUNICAÇÃO
GRUPO SOICO MOZAMBIQUE
MOZTECH STAND 2014
The Soico Group invited LSP to develop the concept and technical design of its stand for the Moztech Fair 2014, which was held in Maputo.
Our approach to the project was the creation of a space that, in addition to allowing live TV and radio broadcasts during the fair, would reflect Soico Group’s positioning as one of the largest media groups in southern Africa.
For that, the spaces were created with sectioned structures with the application of RGB LED strips with a modern and elegant design.
In all our stands, more than a structure, we seek to develop an experience.
24 EMEL
EMEL, Empresa Pública Municipal de Mobilidade de Lisboa, chose Lisbon Project to develop a new subscription and to renew its image. From parking to street signage,
Lisbon Project also developed a press and radio campaign to promote the new parking rates in the city.
With the signature “EMEL – more mobility, bet- ter City”, the company intends to convey its new strategic line of action - the mobility in the city of Lisbon.
WHAT WE DID
Media advertising Radio advertising Brochures Leaflets Websites Motion graphics Kiosk point of sale
25 EMEL
SIGNAGE
After redesigning the EMEL brand, Lisbon- Pro ject was also responsible for the design of all the company’s signage, adjusting the visual messa- ges to the new logic of areas with tariffs differen- tiated by colours.
MOTION GRAPHICS ADVERTISING
Lisbon Project has developed multimedia cam- paigns of which we highlight the one developed on the theme “Second Row Parking”.
26 STREET SIGNS ADVERTISING (CANAL LISBOA) DESIGN E COMUNICAÇÃO
HIDROELÉCTRICA DE CAHORA BASSA MOZAMBIQUE
ANNUAL REPORT 2013
In 2012 Lisbon Project defined Mozambique as a strategic market.
Hidroeléctrica de Cahora Bassa (HCB), Mozam- bique’s largest privately held company became our first client in the country. We designed and printed their 2012 financial and sustainability re- ports. We also developed the packaging of these brochures with premium finishings.
This work had the importance of coinciding with HCB’s first year of 100% Mozambican -manage ment.
WHAT WE DID Brochure Packaging
27 DESIGN E COMUNICAÇÃO
HIDROELÉCTRICA DE CAHORA BASSA
MOZAMBIQUE
ANNUAL REPORT 2012 SUSTAINABILITY REPORT 2012
28 DIGITAL AREA SLEEP’ EM’ ALL ZOO EPAL DGAL SCML APSEI PORTUGAL TASTES ITP MULTIMALL MANAGEMENT MONTE DO ÁLAMO MIRANDA LAW FIRM SAG SLEEP’ EM’ ALL
For all outdoor and festival lovers, Sleep’em’All offers glamping and event accommodations, with unique boutique camping solutions that provide comfort and safety for any type of event.
Lisbon Project designed and programmed their e- -commerce website, which is fully responsive to all mobile devices and is available in four langua- ges.
www.sleep-em-all.com 30 JARDIM ZOOLÓGICO DE LISBOA
Lisbon Project redesigned the Lisbon Zoo website, in 2011.
The improved organisation of the information, giving priority to image, was the major guiding line of the project. This solution allows one to learn about the Zoo’s offer and all its actuality.
The website has now more than 30,000 registe- red users who receive information through our customer newsletter. www.zoo.pt
WHAT WE DID
Website e-Newsletter delivery system Online games
31 EPAL WONE
EPAL invited Lisbon Project to develop the design of its water leakage control interface system, WONE.
WONE is a system that, based on the Implementation of monitoring and control areas (zmc) and on the analysis of the respective Flow and pressure data, allows processes to be combines and the integration of relevant information for network management and water losses control.
The implementation of WONE, in a logic of active control of leakages, enables the cutting of unbilled water levels (NRW) in the Lisbon Distribution Network from 23.5%, in 2005, to 7.9%, in 2013, positioning EPAL in the elite group of the most efficient managing entities worldwide.
The challenge was to create a monitoring user interface with an architecture and design that would efficiently maximise all the technology and knowledge of the WONE system, with the aim of making it a stand-alone software.
32 PORTAL AUTÁRQUICO
We did the architecture and web design of the Local Government Directorate General´s website which congregates all public information regar- ding Portuguese municipalities.
The architecture of this website was quite chal- lenging due to the huge amount of information that had to be indexed and presented in a user friendly way and always at a 3 click distance. This website was done in Responsive Web Design that provides an optimal viewing and interaction experience across all the range of devices (from desktop to mobile. This is done by using fluid pro- portion-based grids in the programming.
33 www.portalautarquico.pt SANTA CASA DA MISERICÓRDIA DE LISBOA
Lisbon Project has had an ongoing commitment to large and medium-sized project solutions in the area of new media.
Our projects are developed and programmed in- house by our own content manager, 100% ready for the integration into the different social net- works and mobile platforms.
The great challenge of the Santa Casa da Mi- sericórdia website was the development of the web design and the content architecture, in order to intuitively include the vast information about the organisation, without losing the connection to the human factor.
34 www.scml.pt APSEI
Lisbon Project was responsible for the Respon- sive Web Design, Architecture and HTML front- end Programming of the APSEI (Portuguese Secu- rity Association) new website.
Our Design purpose was to release in an opti- mized way APSEI’s vast information and resour- ces. APSEI is the biggest technical community of security in Portugal. On the national context, APSEI represents companies and professionals in the following areas: safety against fire, electroni- cal security, health and safety at the workplace and private security.
In a second phase, this project will count on our E-commerce platform, allowing not only product inventory orders and stock management but also online payments and a newsletter management system.
WHAT WE DID Responsive Website Architecture HTML front-end Programming CMS
www.apsei.org.pt
35 PORTUGAL TASTES
Lisbon Project was responsible for the web de- sign and development of a trilingual online store through our E-commerce platform, which allows the management of the product catalogue, order management, stock management, integration of online payments and newsletter delivery system. The whole solution integrates with social net- works. www.portugaltastes.com
We are responsible for the design, management and monitoring of the contents disseminated across the social network platforms.
WHAT WE DID E-commerce platform CMS + social media (content management) HTML Front-end development Webdesign Digital Marketing
36 PORTUGUESE TOURISM INSTITUTE (ITP)
Lisbon Project has been working with the Portu- guese Tourism Institute (ITP) since 2004. During this time we developed websites, motion gra- phics, stand designs and interactive experiences focused on promoting one of Portugal’s most im- portant sectors: It’s Tourism.
In 2008 ITP won the “Best Stand Award” in the Feira International de Turismo of Lisbon. Atten- dance to the stand on this three day venue was the highest ever. WEBSITE OFICIAL DE TURISMO NO EURO 2004
WHAT WE DID Websites Stand Design Multimedia Design Motion Graphics Imersive Game
WEBSITE BTL 37 JOGO IMERSIVO NO STAND DA BTL 2008 MULTIMALL MANAGEMENT
Lisbon Project was the company responsible for the web design and development of an integrated content management system of the three shop- ping centres managed by Multi Mall Management - Campera, Acqua Roma and Beloura Shopping Centres. Through a single login it is possible to manage all the general and specific information about each shop. These websites also have mo- bile versions for the most used operating sys- tems (IOS, Android, Windows Phone and Black- Berry). The whole solution integrates with social networks.
WHAT WE DID
CMS + social media (content management) HTML front-end development Webdesign
38 www.campera.com MONTE DO ÁLAMO WINES
The Monte do Álamo Wines’ website was redesig- ned in 2015, already contemplating a mobile ver- sion with all the functionalities of the web version.
The design focused mainly on the presentation of its wide range of wines, highlighting the unique features of each one in a functional way.
39 www.montedoalamo.com MIRANDA LAW FIRM
Miranda Associados is one of the largest law firms in Portugal. Due to its activities in 15 countries spread across 4 continents, the good perfor- mance of the website in any type of situation was a requisite. The solution integrates the declina- tion for the different mobile operating systems (IOS, Android, Windows Phone and BlackBerry), such as the possibility of content sharing with social networks.
WHAT WE DID
CMS + social media (content management) HTML front-end development Webdesign
40 www.mirandalawfirm.com www.fatimafreitas.com WEBDESIGN
BBVA INCENTIVES RENAULT GEST internal incentives website internal incentives website
INAPA ACADEMIA ON OPTIMUS internal incentives website internal incentives website
41 WEBDESIGN CLIENTS
PLAYER GRUPO SAG www.playermkt.com intranet
LANDMARK ARQUITECTOS GAUNTLETT www.landmark.pt www.gauntlett.com
42 BRANDING
POISE PLAYER LANDMARK PORTUGAL TASTES MONTE DO ÁLAMO PO ISE
PO ISE is a European Community backed state program to promote social inclusion and employ- ment through concrete operational measures.
The brand we designed for them reflects in a play- ful and positive manner their main goal which is centered on people and the integration of their diversities.
WHAT WE DID
Graphic identity Stationary Corporate Digital Presentation Merchandising
44 Player Marketing is a company that operates in Luanda and intends to be the market leader in an area with great potential for growth.
Lisbon Project created an identity that identifies with values such as solidity and rigour, which em- phasises its consultancy component. The chosen colour provides innovation and informality asso- ciated with the sports theme.
WHAT WE DID
Branding Presentation Brochure Stationary Website
45 PLAYER
BROCHURE A4 FOLDER LETTERHEAD BUSINESS CARD
46 LANDMARK ARQUITECTOS
Landmark Arquitectos is a young and dynamic architectural studio with works in several areas and continents.
Lisbon Project created an identity that would accompany the company’s DNA in transforming spaces and environments. It is a logobrand that, although changeable, complies with a set of geo- metric and matrix rules, always maintaining el- egance and modernity.
Examples of the application of the logobrand.
WHAT WE DID
Naming Branding Stationary Website
47 LANDMARK ARQUITECTOS
Brand application examples
48 PORTUGAL TASTES
Lisbon Project was responsible for creating the graphic identity of this new brand, specializing in the marketing of Portuguese products worldwide.
Therefore, the graphic identity is based on some typical Portuguese elements, such as the balco- nies and wrought iron lamps, or the simple square form of the typical tyles.
WHAT WE DID
Branding Stationary CMS + social media (content management) HTML front-end development Webdesign
49 MONTE DO ÁLAMO
In 2008, we were invited to rebrand the entire range of Monte do Álamo Wines. The main goal was to achieve an effective visual impact that allowed a good reading in the supermarket line. This goal was conceptually achieved through a choice of bold typography and according to the disruptive tone of several references. The earth tones transversal to the full range ensure the re- presentation of the Alentejo.
WHAT WE DID Branding Advertising Media relations Stationary Website Label design Brochure Promotional material
50 STANDS PARTEX OIL AND GAS GRUPO SOICO ITP STANDS
Lisbon Project develops complete projects in- cluding the process from concept to transport PARTEX OIL AND GAS GRUPO SOICO and assembly anywhere in the globe - including STAND MOZTECH 2014 build on location. OGWA, 2016
Our approach to these projects is always based on adding value to our clients brands by innovat- ing and creating unique environments that are cost effective. More than just a structure, we try to develop experience.
ITP PARTEX OIL AND GAS BTL 2008 5252 ADIPEC ABU DHABI 2012-2014 PRÉMIO DE MELHOR STAND MOTION GRAPHICS FUNDAÇÃO CALOUSTE GULBENKIAN PARTEX OIL AND GAS IVECO OIT IVECO www.vimeo.com/8029934
MOTION GRAPHICS PARTEX OIL AND GAS WWW.VIMEO.COM/8223905 Through motion graphics we create institutional and promotional films with broadcast quality. Lisbon Project develops these projects from the original script and storyboard to the video and audio post production guaranteeing the integrity and message of our brand in a medium with great impact.
OIT www.vimeo.com/28657827
FUNDAÇÃO CALOUSTE GULBENKIAN WWW.VIMEO.COM/8030178 5454 INTERACTIVIDADE AVANÇADA PARTEX OIL AND GAS ADVANCED INTERACTIVITY
Creating marketing experiences that have endur- ing effects on the public’s memory is today an on- going challenge. With this in mind Lisbon Project develops solutions for advanced interactivity that create unique experiences.
Virtual reality, motion tracking and augmented reality are the technologies through which we produce content that enables the public to inter- act with our brands.
Since 2008, Lisbon Project has created, produced and accompanied Partex Oil and Gas’ stands for the largest energy fairs in the Middle East: ADIPEC PARTEX OIL AND GAS AUGMENTED REALITY and OGWA (Abu Dhabi and Oman, respectively). In all the events, Lisbon Project coordinated the na- tional and local teams and developed solutions showing our client’s positioning in the constant investment in R&D.
FINISHES LED Wall Octanorm structure Reflective Coating TouchScreen interactive presentation Webapp download through QR Code
STAND ADIPEC 2013 5656 (ABU DHABI) ADVANCED INTERACTIVITY
PARTEX UIN THE WORLD VIRTUAL REALITY
PARTEX CUBE - CORPORATE PRESENTATION WITH MOTION TRACKING 5757 www.vimeo.com/11054823 AVENIDA DO BRASIL, 35 - 1ºB 1700-062 LISBOA - PORTUGAL
TEL (+351) 213 161 244