Portfolio 2016 Lisbon Project Design and Communication
Total Page:16
File Type:pdf, Size:1020Kb
PORTFOLIO 2016 LISBON PROJECT DESIGN AND COMMUNICATION Founded by a team with more than a decade’s experience, Lisbon Project is a communications consultancy agency that offers a wide range of services that go from branding, corporate communication, design, web solutions and multimedia to public relations and exhibition stand productions. Our work has been focused on adding value to our clients by building up their brands and developing communication tools that are tailored to achieve clear goals. We manage this by creating medium to long term projects based on sound communication strategies. CLIENTS (Portugal) CLIENTS (International) PARTNERS Adidas Miranda Correia Amendoeira e Associados MOZAMBIQUE Bansen&Associados APSEI Multimall Management Embassy of Portugal - São Paulo Bayer NOS Grupo SOICO BBVA Partex Oil and Gas Hidroeléctrica de Cahora Bassa Magento Certified Calouste Gulbenkian Foundation Portugal Tastes Huawei Partners Chicco Santa Casa da Misericórdia de Lisboa Kia Motors Citroën SAG Group PRI EMEL Sleep’em’all EPAL United Nations - ILO ANGOLA Inapa Youbiz Brands World Infrasecur Wines from Alentejo Capital Holding Intermoney Wines Monte do Álamo Player Iveco Instituto de Turismo Português (ITP) Jardim Zoológico de Lisboa Alternate member of APCE Board of Directors Leigos para o Desenvolvimento (Portuguese Association of Corporate Comunication) PORTFOLIO CASE DIGITAL BRANDING STUDIES AREA 42 4 29 STANDS MOTION ADVANCED 49 GRAPHICS INTERACTIVITY 51 53 CASE STUDIES CHICCO CITROËN ADIDAS BAYER IVECO PARTEX INTERMONEY OIT MOZEFO EMEL HCB CHICCO Lisbon Project was responsible por designing Chicco’s Back to School catalogue, as well as the front window decoration for their shops. The challenge was to create an appealing image that combined strong institucional message and was also adapted do this specific time of the year. This way, we based our graphics in school books, pens and pencils, therefore creating a young, fun and emotional image. WHAT WE DID Catalogue design Front window shop decoration 5 CHICCO We were invited by Chicco to do their point of sales campaign for 2015 Children’s Day. The challenge was to create an image with sufficient emphasis and visibility to stand out in visually crowded spa- ces. This was achieved by using a strong emotio- nal image combined with typography that we also designed for this purpose. WHAT WE DID Point of sale decoration 6 CHICCO CHRISTMAS 2015: “ENCHANTED CHRISTMAS” Based on Chicco’s advertising campaign imagery, Lisbon Project created the “Enchanted Christmas” theme for its communication pieces. As a result, fantasy environments were created, such as the enchanted woods, where gold and red play a vi- tal role. These colors became prevalent, either on Chicco’s Christmas Catalogue, or in their stores throughout the country. WHAT WE DID “Enchanting Christmas” catalog Front window shop decoration Shop decoration 7 CITROËN Lisbon Project was responsible for Citroen’s brand activation during the “Barrigas de Amor” event. We created , assembled and decorated their space and coordinated all activities that took place such as a painting workshop for children. We also did their social communication on Facebook. WHAT WE DID Branding Brand activation 8 CITROËN BRAND ACTIVATION “BARRIGAS DE AMOR” 9 PRODUCT CATALOGUE ADIDAS Adidas is the second largest sportswear brand in the world. Lisbon Project’s work ranges from creating and producing visual communication for adidas Point of Sale to developing multi-platform communica- tion for events. In depth knowledge of the adidas brand, creati- vity and ability to execute on time and in com- pliance with adidas high demand on quality and precision are the main factors of our approach to these projects. WHAT WE DID Point of Sale concept Point of Sale production Online Invitation Print Invitation Print Product Catalogue Motion Graphics INVITATION AND MOTION GRAPHICS (BASED ON THE FILM ADIDAS ORIGINALS 10 - THE STREET) ADIDAS POINT OF SALE DECORATION Adidas challenges us to carry out point of sale solutions that, sometimes, require precision in declining international campaigns. However, sometimes, these campaigns are open to creative, unregulated solutions, in order to create specific moments of communication WORLD CHAMPIONSHIP 2010 POINT OF SALE STAND PROPOSAL FOR FIFA 2010 WORLD CHAMPIONSHIP GRAFITTI WALL 11 STREET WEAR CAMPAING 2012 BAYER Having started its collaboration with Bayer in 2013, Lisbon Project developed the design and programming of the MS-Gateway website (multiple sclerosis support portal), according to the development guidelines for Bayer websites. Lisbon Project developed the communication pieces relating to Bayer’s presence in the Congress of the Portuguese Society of Cardiology. The communication focused on the launch of a new brand - Adempas - on the market. In this way, a special die cutter was developed for the event invitation, which allowed the unveiling of this brand. WHAT WE DID Website Invitation Stand decor 12 IVECO In 2009 Iveco Portugal celebrated its 25th anni- versary in our country. Lisbon Project’s challen- ge was to create a logo and visual design for this event without losing its main brand identity. This new logo and visual identity went from a sim- ple invitation to a motion graphics film and was used in their celebration event which took place in the Italian Embassy in Lisbon. WHAT WE DID Logo Visual identity Promotional material Motion graphics 13 PARTEX OIL AND GAS Partex Oil and Gas manages the Oil and Gas assets of the Calouste Gulbenkian Foundation and we are responsible, since 2005, for all its corporate com- munication. Partex Oil and Gas usual participation in trade fairs in the Middle East provides us with the op- portunity not only to design and produce in Portu- gal their show stands, but to innovate each year by using interactive and immersive media such as virtual reality and motion detection installations. We also designed their institutional presentation using motion graphics, making Partex Oil and Gas one of the first Portuguese companies to use this medium. WHAT WE DID Advertising Brochure Extranet Motion graphics Virtual reality Trade show stand CORPORATE BROCHURE, OGWA 2016 14 PARTEX OIL AND GAS PARTEX OIL AND GAS 75 YEARS BROCHURE WHAT WE DID Advertising Brochure Website Extranet Motion graphics Virtual reality Trade show stand 15 CORPORATE BROCHURE PARTEX OIL AND GAS STAND APP MOBILE In 2016 Lisbon Project developed Partex Oil and Gas exhibition stand for OGWA 2016, in Muscat. This year we focused our design on creating a conference envi- ronment that would accommodate Partex´s multiple technical presentations. We also created an interactive experience of Partex Oil and Gas´s universe that was also available for mobile devices by downloading an APP specially developed for this occasion. 18 PARTEX OIL AND GAS ADVERTISEMENTS 1 Express Advertisement - Special portfolio on Brazil 2 Kazakhstan energy sector yearbook 3 Express Advertisement - Economy Book 17 INTERMONEY WEBSITE IMGA Intermoney Portugal is a company of IDMC Group based in Madrid. The IDMC Group, with more than 300 employees, focuses its activity in three ma- jor groups - intermediation, Consultancy, Analysis and Studies. In 2014 Grupo CIMD acquired Portugal’s largest Asset management company – Millennium Ges- tão de Activos. In this context, we were invited to develop the website of this new brand called IMGA. The design of this website blends IMGA’s corpo- rate identity without losing Millennium’s brand heritage. Its design and architecture incorporate a large amount of information in a relevant and efficient way. We developed a very robust and intuitive content management system with multiple edition tools and integration of financial widgets. The front end was done in Responsive Web Design, that provi- des an optimal viewing and interaction experien- ce across all the range of devices (from desktop to mobile). This is done by using fluid proportion- -based grids in the programming. www.imga.pt 18 INTERMONEY FÓRUM LIDE 2013 Intermoney was a sponsor of the LIDE Forum Al- garve in 2013. Lisbon Project coordinated the production of In- termoneys event at the Forum and designed all their communication. 19 ILO UNITED NATIONS Lisbon Project works the communication of the International Labour Organisation, since 2007. From its newsletter to the communication of ma- jor international events, Lisbon Project has deve- loped an institutional graphic line marked by hu- manised images of great impact, putting people at the centre of the ILO’s message. WHAT WE DID TV Ad Radio spot Motion Graphics Brochure Produção de grande formato 20 FORUM BROCHURE “DECENT WORK” MOTION GRAPHICS ILO - UNITED NATIONS NEWSLETTER Lisbon Project has been responsible, since 2001, for the ILO’s Newsletter design, in the print and digital editions. 21 DESIGN E COMUNICAÇÃO GRUPO SOICO MOZAMBIQUE MOZEFO Lisbon Project singled out Mozambique as a stra- tegic market and as a result founded the local company LSP Design e Comunicação. MOZEFO is a Mozambican forum aimed at stimu- lating the economic growth in an accelerated, in- clusive and sustainable way for all Mozambicans, with the aim of becoming a forum of reference, with regional impact and international influence. This initiative aims to bring together all the rel- evant players in Mozambican society in a space of transformative debate. LSP was invited to develop the graphic identity, invitation, institutional brochure, decoration of the launch event, merchandising and website. WHAT WE DID Graphic Identity Brochure Invitation Website Local decoration of the Inaugural Event Press Advertising Editorial Supplement Merchandising 22 DESIGN E COMUNICAÇÃO GRUPO SOICO MOZAMBIQUE ENVIRONMENTAL DESIGN OF THE MOZEFO’S INAUGURATION VENUE The graphic identity is supported by a represen- tation of the African continent through an inter- connection of all countries, with emphasis on Mozambique as a player in this transformation process. Also omnipresent is the human compo- nent from all sectors of Mozambican society. 23 DESIGN E COMUNICAÇÃO GRUPO SOICO MOZAMBIQUE MOZTECH STAND 2014 The Soico Group invited LSP to develop the concept and technical design of its stand for the Moztech Fair 2014, which was held in Maputo.