DOCSLIB.ORG

Using Live Video for Marketing: Best Practices & Recommended Tools

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Using Live Video for Marketing: Best Practices & Recommended Tools Using Live Video for Marketing: Best Practices & Recommended Tools In April of 2016, more than 750,000 people gathered around their electronic devices to live-view BuzzFeed employees using rubber bands to make a watermelon explode.1 What does this say about the power of the internet? An internet marketing revolution is transpiring, and that revolution is live. Dunkin’ Donuts knew that when it broadcast a live tour of its facilities in February 2016, interviewing staff experts to discuss some of the brand’s most popular and eye-catching products, such as the iced macchiato. Chevrolet was in on the secret, too, creating a buying frenzy for the launch of its all-electric 2017 Bolt EV by streaming video from the consumer electronics trade show, CES 2016, on Facebook Live. Why Video? We’ve known for some time that videos are an essential marketing tool,2 with research showing that 80% of readers find it more convenient to watch videos, rather than reading long articles and blogs. While creating quality blog content is still central, video has become more important today.3 Skilled marketing teams have taken this influential tool to the next level, recognizing the power of “streaming” video. One tool that has made video one of the ideal channels for brand development is Tired of generic, the smartphone. Whether showing product impersonal marketing, reviews, demos, or launches—or running Q&A sessions or B2B webinars—live videos today’s consumers crave have increasingly become a fundamental part of business marketing strategies. Any the kind of connection company that embraces live video will and engagement that stand out from the competition, creating a more tangible corporate face and soul. live video can offer. Why Live Video? The reason for the effectiveness of live (sometimes called OTT or “over the top”4) video as a marketing tool is simple: It delivers content in a way that goes above and beyond traditional distribution channels such as TV and film. Tired of generic, impersonal marketing, today’s consumers crave the kind of connection and engagement that live video can offer. Audiences on social platforms will watch live videos an average of three times longer than other video.5 Live video is currently the most talked-about tool among social media marketers, with small businesses enrollment.212mediastudios.com 574-269-0720 [email protected] to large corporations following the trend with huge success.6 Using Live Video for Marketing: Best Practices & Recommended Tools THE STATE OF LIVE VIDEO STREAMING % of respondents who streamed live video on the following platforms 17% 16% 12% 9% 9% 8% 5% tories Live S Others In fact, when we consider that live videos can be excerpted or re-watched later via various platforms, livestream video has the capability of being the basis for entire advertising campaigns. Following the 2016 presidential debates, for instance, Florida’s Natural orange juice took full advantage of the marketing tool by offering a comedic livestream featuring a “pulp, no pulp, or some pulp” debate. What to Consider When Using Livestreaming Video Given the growing universal appeal of video, the number of viewers in the US will surpass 230 million by the year 2021,7 with spending on digital video advertising estimated to be as high as $14.38 billion in 2019. With such a big investment on the line, vloggers must learn to utilize live video streaming to their full advantage, so here are some important tips to keep in mind: 1. Choose the Right Livestreaming Tools and Platforms: Free vs. Paid Subscriptions There are a variety of platforms and tools from which to choose, depending on your preferences, needs, and budget. Let’s first consider services you can access for free: Periscope Twitter became interested in livestreaming tools and features in response to the 2013 protests in Taksim Square, Istanbul—realizing that although users could read live tweets about the protests that were taking place, it would be far better if they could also actually see what was happening in real time. Twitter answered the call and in 2015 acquired Periscope, which can be accessed on both iOS and Android platforms and serves as an excellent content-marketing tool. Many companies use Periscope to 212MediaStudios Page 2 of 7 Using Live Video for Marketing: Best Practices & Recommended Tools livestream Q&As and offer behind-the-scenes looks at how their businesses operate. Their audiences can also participate by commenting through the Periscope app. For any company whose Twitter audience is more engaged than their Facebook base, Periscope might be the way to go. Followers can watch autoplays of Periscope broadcasts right on Twitter without leaving the platform. Facebook Live Facebook has more than 2.20 billion active users, and the current popularity of Facebook Live has risen by 330% since its inception. This free livestreaming tool is a godsend for users who have access to a strong data connection. One built-in advantage is that Facebook followers are notified when a livestream video event occurs. Plus, built-in emoticons gauge audience reactions in real time, while the commenting feature is an easy way to further engage with users and answer questions. While it lacks good analytics, has no feature for adding graphics or titles, and can drain a phone battery, Facebook Live can certainly help users reach larger audiences. YouTube Live Gone are the days when YouTube was only for watching pre-recorded and uploaded videos. Due to the amount of control over live broadcasting YouTube Live allows, its video streaming tool is superior for on-the-ground reporting. YouTube Live is also easy to monetize through advertising and sponsorship, although the downside is that due to the lack of control over ads, an uninterrupted stream is no guarantee. Open Broadcast Software (OBS) Because Twitter, Facebook, and YouTube have very little leverage when it comes to digital rights management (DRM), many prefer livestreaming software. Open broadcast software has limited technical support, leaving users to discuss their issues in a community forum. On the other hand, it is free and open-source—one of the most flexible livestreaming software platforms you can use, in fact, allowing users to alter programs and write their own lines of code. StreamNow For users who consider OBS’ lack of formal technical support too nerve-racking, there’s StreamNow, which provides access to monetization features that allow users to charge their audience on a per- video basis or to run a subscription-based service through PayPal, which is conveniently built right into the platform. StreamNow’s peer-to-peer commenting system is similar to the one used by Facebook Live, letting the audience follow broadcasters and receive notifications of upcoming live events. The dedicated administrator’s panel makes it possible to flag, delete, and modify videos. StreamNow is available for both iOS and Android. 212MediaStudios Page 3 of 7 Using Live Video for Marketing: Best Practices & Recommended Tools Three of the top livestreaming services for marketing are DaCast, IBM Cloud Video, and Livestream, but keep in mind that you get what you pay for; unlike with the above-mentioned tools, to use these online video platforms (OVPs) for video hosting or livestreaming services requires a paid subscription. However, because these platforms provide all the tools necessary to livestream—as well as upload, manage, and organize videos—many businesses find them well worth the investment. DaCast Founded in 2008, DaCast focuses on the professional market and has more than 100,000 broadcaster subscribers across many industries, including media, online learning and education businesses, faith and religious groups, governments, and sports-related streamers. TV and radio stations appreciate the affordable bulk livestreaming pricing and high-end features like powerful video API for high-volume, 24/7 streaming. This service also features strong internal analytics and the ability to connect with Google Analytics, as well as features that allow users to not only customize videos with their logos and branding but also package several videos and streams together, add live viewer counters to streams, and embed video anywhere, including on social platforms. IBM Cloud Video Livestreaming services provider IBM Cloud Video, originally called Ustream, was first developed as a video chat service for members of the U.S. military. Today it provides not only livestreaming services but also AI, storage, and GPU computing—to a customer base of Enterprise users such as film production studios, TV stations, and creative online education hubs. Aside from video hosting and livestreaming, some of the valuable marketing features it offers include the ability to embed videos anywhere, a viewer counter, an analytics platform, full branding control, and support packages. Livestream This New York company, originally called Mogulus when it was founded in 2007, was acquired by Vimeo in 2017 and now provides livestreaming services to more than 10,000 clients, focusing on the high-end business market that includes media companies and major brands like Spotify, iHeartRadio, and USA Today. In addition to livestreaming and video hosting, Livestream’s other important marketing features include ad-free, customized logos and branding; video embedding; live and on-demand video content bundling; a video-player-integrated viewer counter; and analytics that can also connect to Google. 2. Promote Your Broadcast in Advance You won’t have an audience for your live video if no one knows about it. Facebook Live and Periscope can alert followers when your broadcast starts. However, you should also consider posting images and listing your livestream’s topic, platform, date, and time on your blog and other social media, as well as via email, before it happens. 212MediaStudios Page 4 of 7 Using Live Video for Marketing: Best Practices & Recommended Tools 3.
Load more

Recommended publications
  • Social Media Map ~ 2020
    SOCIAL MEDIA MAP ~ 2020 VIDEO SHARING MANAGEMENT PODCASTING MUSIC LIVESTREAMING HEALTH & FITNESS RECRUITING Argus LOCAL & LOCATION Anthology DailyMotion & TRACKING Anchor 8tracks Be Live AroundMe Facecast Agorapulse Audioboom Amazon Music DaCast Calm Ascendify Classmates CareerArc Funny or Die Bit.ly Blog Talk Radio Apple Music Dailymotion Live CARROT Fit Eventbrite GoPro Buffer Blubrry Bandcamp Facebook Live Couch to 5K CareerBuilder Foursquare Dice Rumble Cision BuzzSprout Deezer Houseparty Cyclemeter Localeur SproutVideo Cue Castos Drooble IBM Cloud Video Daily Yoga Glassdoor MeetMe Google For Jobs TechSmith Screencast Delicious Fireside Google Play Instagram Live Endomondo Meetup TiKToK GaggleAMP iTunes iHeartRadio JW Player Fitbit Guru Nextdoor Indeed Twitch Hoosuite Libsyn Last.FM Periscope Fitocracy SimpleMapp Vevo Howsociable Omnystudio LoudUp Streamup Foodility JazzHR Swarm Jobvite Vimeo Hubspot Overcast Myspace Twitch TV Lose It! TripCase Wistia Khronos Podomatic Pandora Twitter Llve MapMyRun LinkedIn Waze PeopleFluent Wochit Later Pinecast Playmoss Vimeo Livestream My Fitness Pal Simmpler YouTube Loomly YouNow Nike Training Club Pocket Casts ReverbNation INFLUENCER PLATFORMS SmartRecruiters Marketo Podbean SiriusXM Youtube Live Nike Run Club Ambassador Runkeeper TalentBin PAYMENT Mediatoolkit Podcasts Soundcloud AspireIQ TaskRabbit Strava Amazon Pay Octopost Podigee Spotify BrandBacker Thumbtack Apple Pay Oracle Social Marketing Simplecast Tidal Sweat With Kayla ExpertVoice Upwork Sworkit Authorize.net Pardot Soundcloud Podcasting
    [Show full text]
  • Special Report: Novel Coronavirus
    SPECIAL REPORT: NOVEL CORONAVIRUS In March, the World Health Organization declared the novel coronavirus a pandemic, and governments across the global began mandating strict limits on face-to-face gatherings that were soon followed by more severe measures requiring citizens to stay in their homes except for critical needs. The short-term impact on the meeting industry has been devastating, and we wait to see how life will return to normal (and what “normal” will even mean). But meeting professionals are resilient, collaborative and always looking to the future, so here we’ve teamed up with many of your colleagues to provide important knowledge, resources and a even a little hope so that you can keep business going and come out stronger and more prepared for what lies ahead. p.2 p.3 p.4 p.6 Asking the Survey: Looking Resources for Healthy Hard Questions to the Future Meeting Pros Meetings From force majeure Meeting pros project the Including mpi.org/Trusted Ensuring attendee clauses to cancellation impact of business over the Resource, our central resource wellbeing onsite. insurance, preparing for and next 12 and 24 months. page with news, essential links managing a health crisis. and relevant blog posts. p.8 p.9 p.10 p.11 What We Say and MPI Education When Face-to- A Strong Message How We Say It Resources Face is On Hold “We will be part of the Developing a strong crisis Including the “Coronavirus The agility and reach of solution to drive recovery, communications plan. Dialogue Series” and on- livestreaming. growth and social impact that demand opportunities.
    [Show full text]
  • Quantitative Analysis
    Livestreaming Music in the UK: Quantitative Analysis *Julia Haferkorn **Brian Kavanagh *Sam Leak * Dept. of Performing Arts, Middlesex University, and ** Dept. of Arts and Humanities, Kings College London As part of a larger project on livestreaming, we created a survey to investigate how musicians’ working lives have been impacted by COVID-19, and whether livestreaming has helped them. We also sought to discover musician and audience attitudes towards livestreaming, as well as the role that they think it will play in the future. Using exploratory factor analysis, we were able to identify several theoretical latent constructs in the data, which we converted to principal components to use in three multiple linear regression analyses. These allowed us to single out several variables that predicted the number of livestreams performed by musicians, and also the number watched/paid for by livestream viewers. A central theme that arose was the importance of communication during livestreams, both between audience and performer, and among audience members. Concerns about the lack of interaction and shared emotional experience appear to hold people back from watching. Opinion is mixed over whether livestreaming will provide musicians with a viable, additional income stream, but people agree that it has a role in the future for reaching new audiences, and also that it should embrace new possibilities made possible by the format rather than aim to replicate the physical concert experience. represented age category was 18-24" (10.1%, n=71). 1. Participants The vast majority of attenders were white, with "White - English, Welsh, Scottish, Northern Irish" 1,484 Participants were recruited on a volunteer accounting for 72.3% (n=508), and "Any other basis to take part in an online survey.
    [Show full text]
  • Cablefax Dailytm Friday — July 8, 2016 What the Industry Reads First Volume 27 / No
    www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101 4 Pages Today Cablefax DailyTM Friday — July 8, 2016 What the Industry Reads First Volume 27 / No. 130 ADVERTISEMENT Don’t Miss the 2016 Deadline! Nominate the Most Inuential Minorities & Most Powerful Women Due: July 15 Editor’s Note 4 4 Note Editor’s November 2015 > Pacesetters 6 6 Pacesetters > Powerhouses 20 20 Powerhouses cablefaxmag.com > The Most 41 Prestigious Powerful Women in Cable 2015 Cablefax: The Magazine’s annual power list of women in cable p6 September 2015 cablefaxmag.com Strategic Thinkers... AMC Networks’ most powerful women have what it takes. From left to right: Sarah Barnett, DIVERSITY Linda Schupack, Lauren Gellert, Arlene Manos, Lisa Schwartz, Ellen Kroner, Jennifer Caserta The Most Influential Minorities in Cable THE PACESETTERS THE POWERHOUSES THE PRESTIGIOUS ...setting the standard p6 ...exuding great energy in all they do p20 ...leading technical innovation p41 01_CFAX_TopWomen2015_Cover.indd 1 11/4/15 5:20:29 PM THE LEADERS Shining Examples p6 THE TECHIES Sparking New Ideas THE INFLUENTIALS p41 Lighting Up the Room p30 THE EMMAs NAMIC’s Bright Marketing Winners p44 01_CFAX_Diversity2015_Cover.indd 1 9/16/15 5:03:38 PM Who should be recognized in 2016? www.cablefax.com/awards © 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101 4 Pages Today Cablefax DailyTM Friday — July 8, 2016 What the Industry Reads First Volume 27 / No. 130 Wheeler Under Fire: Sen Thune Accuses FCC Chmn of Partisanship Sen Commerce chmn John Thune (R-SD) lit into FCC chmn Tom Wheeler from the floor of the Senate Thurs, criticizing press leaks and accusing him of partisanship.
    [Show full text]
  • Direct Tv Service Phone
    Direct Tv Service Phone Bogdan uses her witchery presentably, she exults it palingenetically. Particularism and homoiothermal hisEd agitateStockton-on-Tees ablins and dangledflicker universalize his besiegings scienter. ultimately and queasily. Dreadful Sheppard foreknown, Stop being more than for those who should i know the provided you a direct tv service phone anytime i could be available in carriage disputes such as you want to help and directv service Ways to faculty the NFL TV Streaming & Radio NFLcom. Tv providers delivered to offer any updated. See commonly asked questions and service. You look not cancel DirecTv service through email or any online channel The precise way to nitrogen is your dial the customer may at 1-00-2-2020 Customer service remains available to am until midnight EST daily. 45 AT T is also interested in selling phone services to DirecTV's 1 million. Tv and services to waych the remaining on the nfl primetime games, you decide to act by proceeding no further and needs. Call us at 33--6227 or Email us at supportnbcsportscom. Sign up for tv provider and phone visited a direct tv service availability in healthcare, terms subject to hbo max catalog is no further and sharing your service? But they will not available in service phone services? While Nokia is no known to its mobile phones it has has separate companies. High-Speed Internet Phone & TV Frontiercom. Nfl games as soon as is my tv? Rover is the phone services do i contact for? May apply to enhanced service phone services at our team dealing with online tv to improve its customers, and what is also led to support? Or tv service the content is hbo account.
    [Show full text]
  • Primary & Secondary Sources
    Primary & Secondary Sources Brands & Products Agencies & Clients Media & Content Influencers & Licensees Organizations & Associations Government & Education Research & Data Multicultural Media Forecast 2019: Primary & Secondary Sources COPYRIGHT U.S. Multicultural Media Forecast 2019 Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions In partnership with the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers Co-authored at PQM by: Patrick Quinn – President & CEO Leo Kivijarv, PhD – EVP & Research Director Editorial Support at AIMM by: Bill Duggan – Group Executive Vice President, ANA Claudine Waite – Director, Content Marketing, Committees & Conferences, ANA Carlos Santiago – President & Chief Strategist, Santiago Solutions Group Except by express prior written permission from PQ Media LLC or the Association of National Advertisers, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media and the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers will protect and defend their copyright and all their other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data.
    [Show full text]
  • 19 Key Essays on How the Internet Is Changing Our Lives
    Edward Castronova Edward Castronova Games and the Internet: Fertile Ground for Cultural Change Games and the Internet: Fertile Ground for Cultural Change 19 key essays on how Internet is changing our lives CH@NGE 36 Where is the Internet going? ––––––––––––––––––––––––––––––––––––––––––––––––––– ––––––––––––––––––––––––––––––––––––––––––––––––––– 11 39 Knowledge Banking for Cyberflow a Hyperconnected Society David Gelertner Francisco González Professor of Computer Science, Chairman and CEO, BBVA Yale University 59 The Internet of Things: Outlook and Challenges Juan Ignacio Vázquez Professor of Telematics, University of Deusto 83 Who Owns Big Data? Michael Nielsen Writer, scientist, and programmer 103 Cyber Attacks Mikko Hypponen Chief Research Officer of F-Secure Illustration Eva Vázquez 124 Society, the Community, and People ––––––––––––––––––––––––––––––––––––––––––––––––––– ––––––––––––––––––––––––––––––––––––––––––––––––––– 127 217 The Impact of the Internet on Society: The Way of the Dodo A Global Perspective Lucien Engelen Manuel Castells Director of the Radboud REshape & Wallis Annenberg Chair Professor of Innovation Center, Radboud University Communication Technology and Society, Medical Centre University of Southern California 235 149 How the Internet Has Changed The Internet, Politics and the Politics Everyday Life of Internet Debate Zaryn Dentzel Evgeny Morozov CEO, Tuenti Writer and journalist 167 Designing Connections Federico Casalegno Director of the MIT Mobile Experience Lab and Associate Director of the MIT Design Laboratory
    [Show full text]
  • 2020-01-08 Gresham Butte Neighborhood Association Minutes
    Gresham Butte Neighborhood Association January 8, 2020 Officers present: Jim Buck, President; Theresa Tschirky, Treasurer; Tracy Slack, Land Use Chair; Lynn Saint, Secretary. 7:03 p.m. Introduction President Jim Buck called the meeting to order; 13 participants introduced themselves. Discussion followed about the fact that there are so many buttes in the GBNA, not only Gresham Butte. Do we start calling ourselves “Gresham Buttes,” “Gresham’s Real Buttes,” “What Buttes in Gresham” or something else? Conversation was tabled for another day, perhaps. 7:07 p.m. Topic At our last meeting in December, we had deliberated the possibility of using internet broadcasts in our meetings with hoped-for increased participation. Michael Gonzales was scheduled to come to our meeting, but he did not due to prior commitments. Wendy Coffin had forwarded information to Jim Buck explaining her preferences with internet conferences. Users Considerations Guideline Rules/Examples City of Gresham Archive materials City establishes conduct code GBNA requires specified City Programs/Council Carrier costs responses from its own Member members/contributors Emergency Services City-acquired site license Host identified Muting or eliminating GBNA Conference calls participant(s) Other Neighborhood Participant Associations Pilot program behaviors/appearance Pool of licenses for participants Voice only or audio w voice Claudia Ordonez researched the most used applications for online conferences. She shared an Excel sheet with the apps and comments about the viability of their usage. See list posted at end of minutes. * 7:30 p.m. Minutes Minutes from September 11, 2019. and December 11, 2019 were voted on and approved. 7:35 p.m.
    [Show full text]
  • Streaming Is Coming 64
    N°1 MARCH 2020 WWW.SWISSQUOTE.COM CHF 9.- FINANCE AND TECHNOLOGY UNPACKED LUXURY Lalique, from crystals to hotels E-COMMERCE Canada’s Shopify takes on Amazon K-BEAUTY A fresh revival in the cosmetics industry DOSSIER TV series, talk shows, video games, podcasts... STREAMING The entertainment industry IS COMING is experiencing a revolution Peter Dinklage as Tyrion Lannister, one of the main characters of the Game of Thrones series NETFLIX ROKU DISNEY SIRIUSXM APPLE AMAZON SPOTIFY EDITORIAL SWISSQUOTE MARCH 2020 Content is king By Marc Bürki, CEO of Swissquote n the train, in waiting rooms ure up? Gilles Marchand, director p. 38 or even in the toilets, people general of the Swiss group (in- are listening to music on terviewed in this edition) believes OSpotify, watching series on Netflix so. He explains why the quality of and gaming on Apple Arcade. As Swiss-made TV series will improve. mobile devices have multiplied While comparisons never stop be- and networks have moved from 3 tween Disney and Netflix or Spotify to 4 and now 5G, entertainment and Amazon Music, the streaming is being consumed everywhere, wars are actually not a battle by in- all the time. As a result, driven dustry – video against video or music p. 24 by streaming technology, the glob- against music – but rather an all-out al entertainment market (video, war to monopolise the “economics of music, gaming) has never been attention”, to borrow an expression healthier. In 2021, it is expected to from Herbert Simon, winner of the be worth $439 billion. This explo- Nobel Prize in Economics in 1978.
    [Show full text]
  • VIDEO GAMES: CLOUD INVADERS Bracing for the Netflix-Ization of Gaming
    VIDEO GAMES: CLOUD INVADERS Bracing for the Netflix-ization of Gaming Citi GPS: Global Perspectives & Solutions June 2019 Citi is one of the world’s largest financial institutions, operating in all major established and emerging markets. Across these world markets, our employees conduct an ongoing multi-disciplinary conversation – accessing information, analyzing data, developing insights, and formulating advice. As our premier thought leadership product, Citi GPS is designed to help our readers navigate the global economy’s most demanding challenges and to anticipate future themes and trends in a fast-changing and interconnected world. Citi GPS accesses the best elements of our global conversation and harvests the thought leadership of a wide range of senior professionals across our firm. This is not a research report and does not constitute advice on investments or a solicitations to buy or sell any financial instruments. For more information on Citi GPS, please visit our website at www.citi.com/citigps. Authors Jason B Bazinet Thomas A Singlehurst, CFA U.S. Entertainment, Cable & Satellite Analyst Head of European Media Research Team +1-212-816-6395 | [email protected] +44-20-7986-4051 | [email protected] Kota Ezawa Mark May Co-Head of Global Technology Research U.S. Internet Analyst +81-3-6776-4640 | [email protected] +1-212-816-5564 | [email protected] Walter H Pritchard, CFA Alicia Yap, CFA U.S. Software Analyst Head of Pan-Asia Internet Research +1-415-951-1770 | [email protected] +852-2501-2773 | [email protected] Expert Commentators Luke Alvarez Ralf Reichart Wil Stephens Founding Managing Co-CEO of ESL CEO, Founder of Fusebox Partner, Hiro Capital Games Global Video Game Team Hillman Chan, CFA Arthur Lai China Internet & Media Analyst Greater China Technology Analyst +852-2501-2777 | [email protected] +852-2501-2758 | [email protected] Carrie Liu ` Atif Malik Taiwan Technology Hardware Analyst U.S.
    [Show full text]
  • Audio Visual & Other Services
    AUDIO VISUAL & OTHER SERVICES OPTIONS & PRICING Create an engaging multimedia experience with Mystic Lake Center’s advanced technological capabilities. Meeting and event spaces feature built-in lighting and AV systems with HD projection and video screens. Worry-free video presentation systems are compatible with all major streaming and online meeting platforms. Whatever your needs, our experienced onsite AV team is here to ensure that your meeting or event is a memorable success. OWNED & OPERATED BY THE SHAKOPEE MDEWAKANTON SIOUX COMMUNITY AUDIO RECORDERS & CD PLAYERS PA SYSTEMS CD Player $25 Two QSC Paired Powered Speakers and $470 Two Subwoofers MICROPHONES Four QSC KLA Line Array Shure Wireless Lavaliere/ Speakers Ground Stacked on $1,050 $115 Handheld/Headset Four 18” QSC Subs Wired Handheld with Tabletop Stand $25 Six Speaker Line Array with Four Subs $1,600 AUDIO ACCESSORIES 16 Channel Digital Mixer with Snake $250 Computer Audio (D.I.) Box $20 32 Channel Digital Mixer with Snake $475 Instant Replay with Labor $150 INTERCOM SYSTEMS (Recording or Input) Audio Feed XLR $25 per feed Wireless Intercom System (Up to 10 Headset Packs) $250 Press Feed (Multi-Box) $35 Background Music $25 Prices subject to change and applicable sales tax. OWNED & OPERATED BY THE SHAKOPEE MDEWAKANTON SIOUX COMMUNITY VIDEO VIDEO RECORDERS/PLAYERS PROJECTORS DVD Player $35 7K Lumen HD Projector $600 DVD/Blu-Ray Player $35 12K Lumen HD Projector $1,050 20K Lumen HD Projector MONITORS (call for quote) Quote 40" LCD 16:9 w/stand $175 VIDEO SWITCHERS/PROCESSORS
    [Show full text]
  • IQ Socially Awkward Obsession
    Socially IQ Awkward Obsession 6/3/2020 (c) Alan Steven Krantz, 2020 1 Doing It… Online Steve Krantz IBM Distinguished Engineer, Retired Ph.D., Computer Science 6/3/2020 (c) Alan Steven Krantz, 2020 2 Doing It… Online Overview • Online Environment • Technology Landscape • Smartphones • Doing It … • Websites, Apps, Social Media, • Browsing, Email, Texting • Entertainment, Volunteering , Travel, • Buying, Bills, Bucks, Taxes… • Security: Top Do’s & Don’ts 6/3/2020 (c) Alan Steven Krantz, 2020 4 Online Environment Outside World Public Wi-Fi Internet VPN over Public Cellular Data - Wi-Fi - Encryption Encryption Network ID (SSID)/Password , Home Firewall, Encryption Passwords, 2FA, Lock Screen, Antivirus, Updates, Tuneup, Loss Recovery Backup, Encryption 6/3/2020 (c) Alan Steven Krantz, 2020 5 Technology Landscape Apps, Websites Browser, Waze, Uber, PayPal, ….. Soft- ware Company Google Apple Microsoft Operating Sys. Android iOS, MacOS Windows Smartphone Pixel iPhone Hard- Tablet Pixel Slate iPad Surface ware Laptop Chromebook MacBook Surface Desktop iMac Surface 6/3/2020 (c) Alan Steven Krantz, 2020 What’s a Smartphone? Chrome, Waze, Apps Uber, PayPal, … Soft- iOS: ware interface for user, Operating Sys. apps & phone Hard- Smartphone iPhone ware 6/3/2020 (c) Alan Steven Krantz, 2020 What’s 5G? • New Cellular Data Transmission Standard • Positives: Speedier Downloads; Faster Gaming • Negatives: Requires New Expensive Phone; Higher Monthly Bill (~ $10/month) • AT&T, Verizon, TMobile Rollout in 2020 SmartPhone: Do’s & Don’ts • iPhone - Use Touch ID (or Face ID) and memorable, non-obvious pass code (4 or 6 digits) for access. • Android – Use fingerprint or facial recognition by Settings -> Lock screen and security -> Fingerprint scanner or Facial Recognition • Lock Screen – make it better by taking photo and editing in email and alternate phone #.
    [Show full text]