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Stockmann Vuosikertomus 2004 2004 Vuosikertomus Frenckellin Kirjapaino Oy, Espoo 2005 Sisältö Stockmann lyhyesti ..................................................................... 2 Stockmann vuonna 2004 ............................................................ 4 Liiketoimintayksiköt lyhyesti .......................................................... 5 Vuoden 2004 merkittäviä tapahtumia ........................................... 6 Tietoja osakkeenomistajille ........................................................... 7 Toimitusjohtajan katsaus ............................................................. 8 Hallitus ja tilintarkastajat ........................................................... 10 Konsernin johto ....................................................................... 11 Liiketoimintayksiköt Tavarataloryhmä ...................................................................... 12 Stockmann Auto ...................................................................... 18 Hobby Hall .............................................................................. 22 Seppälä .................................................................................. 26 Hallinto ja johtaminen ............................................................... 30 Riskien hallinta ........................................................................ 33 Henkilöstö .............................................................................. 35 Yhteiskuntavastuu.................................................................... 37 Tilinpäätös 31.12.2004 Hallituksen toimintakertomus ..................................................... 40 Osakkeet ja osakepääoma ......................................................... 46 Tunnusluvut ............................................................................. 51 Osakekohtaisia tietoja ............................................................... 52 Tuloslaskelma .......................................................................... 53 Tase ...................................................................................... 54 Kassavirtalaskelma .................................................................. 56 Tilinpäätöksen liitetiedot ............................................................ 57 Emoyhtiön voitonjakoehdotus ..................................................... 66 Tilintarkastuskertomus ............................................................. 67 Yhteystiedot............................................................................ 68 SISÄLTÖ • STOCKMANN 1 Stockmann lyhyesti Stockmann on vuonna 1862 perustettu suomalainen vähittäiskauppaa harjoittava pörssiyhtiö. Osakkeenomistajia on noin 33 000. Asiakkaiden tyytyväisyys on Stockmannin kaupankäynnin keskeinen tavoite kaikilla sen toimialoilla. Stockmannin neljä liiketoimintayksikköä ovat tavara- taloryhmä, Stockmann Auto, etäkauppaa harjoittava Hobby Hall sekä muotikaupan myymäläketju Seppälä. Stockmann toimii Suomessa, Venäjällä, Virossa, Latviassa ja Liettuassa. Kannen kuvat Stockmann avasi vuonna 2004 kaksi uutta tavarataloa Moskovassa. Kuva kauppakeskus Mega Etelän Stockmann-tavaratalon Herkku-osastolta. Stockmann on toiminut 50 vuotta Ford-jälleenmyyjänä. Odotettu uutuus – vuoden 2005 täysin uusi Ford Focus – Helsingin tavaratalon edustalla. Hobby Hall on etäkaupan markkinajohtaja myös Virossa. Kuva Tallinnasta. Seppälä aloitti vuonna 2004 toimintansa Venäjällä. Kuva moskovalaisen Marinon kauppakeskuksen myymälästä. 2 STOCKMANN • STOCKMANN LYHYESTI Stockmann-konsernin perusarvot Tuloshakuisuus Sitoutuminen Harjoitamme liiketoimintaa rahan ansaitsemiseksi; kaiken Menestymme ymmärtämällä kaikissa toiminnoissa Stock- toiminnan tulee tukea tätä päämäärää. Menestyminen tulok- mannin yhteisten ja oman yksikön menestystekijöiden mer- senteossa merkitsee osakkeenomistajille sijoituksen tuotta- kityksen ja sitoutumalla yhteisiin tavoitteisiin. vuutta, yritykselle liikkumavapautta ja riskinottokykyä sekä yhteisiin päämääriin sitoutuneille hyville ihmisille arvostettua Ihmisten arvostus työtä ja mahdollisuutta kehittyä. Arvostamme ihmisten kykyä sitoutua, ottaa hallittuja riskejä ja saada aikaan tulosta. Palkitsemme onnistumisen. Asiakaslähtöisyys Ansaitsemme rahaa vain tuottamalla asiakkaan näkökulmasta Vastuullisuus todellisia ja kilpailijoita parempia etuja, jotka kokonaisuutena Toimintamme on eettisesti kestävää, oikeudenmukaista ja johtavat korkeaan asiakastyytyväisyyteen ja kiinteisiin asia- ympäristöarvoja kunnioittavaa. kassuhteisiin. Kilpailukykyinen hinnoittelu, luotettava laatu ja hyvä asiakaspalvelu ovat keskeisiä edellytyksiä näiden tavoit- teiden saavuttamiseksi. Tehokkuus Toimimalla kilpailijoita paremmin kasvatamme myyntiä ja saavutamme korkean kustannustehokkuuden sekä hyvän pääoman käytön tehokkuuden. Stockmann-konsernin kasvustrategia Konsernin strategisena tavoitteena on kasvaa kannattavasti. Ulkomaisen kasvun keihäänkärkinä ovat tavaratalot ja Kasvu tulee lähivuosina yhä enemmän ulkomailta, erityisesti Seppälä. Konsernin pitkäaikainen Venäjän-kokemus ja mark- Venäjältä. Tavoitteena on, että vuoden 2008 loppuun men- kinatuntemus ovat avanneet uutena mahdollisuutena fran- nessä noin kolmannes myynnistä ja vähintään saman verran chising-liiketoiminnan, josta ensimmäisiä esimerkkejä ovat tuloksesta saadaan Baltian ja Venäjän markkinoilta. voimakkaasti kasvavat Zara- ja Bestseller-ketjut. Pitkän aikavälin taloudelliset tavoitteet Vuonna 2001 2001 2002 2003 2004 asetettu tavoite Sijoitetun pääoman tuotto Vähintään 15 % 9,8 % 12,6 % 13,2 % 14,3 % Liikevoitto % liikevaihdosta Vähintään 5 % 3,6 % 4,7 % 4,7 % 4,9 % Myynnin kasvu Alan yleistä kasvua Tavoite Tavoite Tavoite Tavoite nopeampi saavutettu saavutettu saavutettu saavutettu Tavoitteena on saavuttaa hallituksen vuonna 2001 asettamat pitkän aikavälin tavoitteet vuoden 2005 aikana. Osinkopolitiikka Stockmannin hallitus on määritellyt osingonjakotavoitteeksi tosta. Toiminnan kasvun vaatima rahoitus otetaan kuitenkin vähintään puolet varsinaisen liiketoiminnan tuottamasta voi- huomioon osingon tasossa. STOCKMANN LYHYESTI • STOCKMANN 3 Stockmann vuonna 2004 Avainlukuja 0\\QWL PLOMHXURD 0\\QQLQPXXWRV /LLNHYDLKWR PLOMHXURD +HQNLO|VW|NXOXW PLOMHXURD 2VXXVOLLNHYDLKGRVWD /LLNHYRLWWR PLOMHXURD 2VXXVOLLNHYDLKGRVWD 9RLWWRHQQHQVDWXQQDLVLDHULl PLOMHXURD ,QYHVWRLQQLWNl\WW|RPDLVXXWHHQ PLOMHXURD 7DVHHQORSSXVXPPD PLOMHXURD 2VDNHSllRPD PLOMHXURD 2VDNHNDQQDQPDUNNLQDDUYR PLOMHXURD 2VLQJRW PLOMHXURD 2VLQNRRVDNHRVDNHDQWLNRUMDWWX HXUR 7XORVRVDNHRVDNHDQWLNRUMDWWX HXUR 7XORVRVDNHRVDNHDQWLNRUMDWWXODLPHQQHWWX HXUR 2PDYDUDLVXXVDVWH 2PDQSllRPDQWXRWWR 6LMRLWHWXQSllRPDQWXRWWR +DOOLWXNVHQHKGRWXV\KWL|NRNRXNVHOOH2VLQNRHKGRWXVRQHXURDRVDNH Myynti vuosineljänneksittäin 2003-2004, milj.euroa 4 4 4 4 4 4 4 4 7DYDUDWDORU\KPl $XWRU\KPl +REE\+DOOU\KPl 6HSSlOlU\KPl .LLQWHLVW|W (OLPLQRLQQLW .RQVHUQL Liikevoitto vuosineljänneksittäin 2003-2004, milj.euroa 4 4 4 4 4 4 4 4 7DYDUDWDORU\KPl $XWRU\KPl +REE\+DOOU\KPl 6HSSlOlU\KPl .LLQWHLVW|W /LLNHWRLPLQQDQPXXWWXRWRW (OLPLQRLQQLW .RQVHUQL Myynti Voitto ennen satunnaisia eriä vuosineljänneksittäin 2003-2004 vuosineljänneksittäin 2003-2004 milj.euroa milj. euroa 500 50 400 40 300 30 200 20 100 10 0 0 1-3 4-6 7-9 10-12 1-3 4-6 7-9 10-12 2004 2004 2003 2003 Liiketoiminnan muut tuotot 4 STOCKMANN • STOCKMANN VUONNA 2004 Liiketoimintayksiköt lyhyesti Yksiköt ja johto Tarjonta Toimipaikat Osuus Stockmannin myynnistä Tavarataloryhmä Tarjoaa asiantuntevaa ja • 6 tavarataloa, 5 Akateemisen 938,8 milj. euroa Jukka Hienonen hyvää palvelua miellyttävässä Kirjakaupan myymälää, 3 Zara- ympäristössä. Menestyksen myymälää ja 8 Stockmann Beauty perusta on ainutlaatuisen -myymälää kotimaassa laaja valikoima hyviä tuotteita • 3 tavarataloa, 3 Zara-myymälää ja kilpailukykyisin hinnoin. boutique-myymälä Moskovassa 54 % • 2 erikoisliikettä Pietarissa • Tavaratalo Tallinnassa • Tavaratalo Riiassa Stockmann Auto Tarjoaa erittäin laajan • 9 toimipistettä pääkaupunkiseudulla: 437,1 milj. euroa Klaus Sundström merkki- ja mallivalikoiman Ford-, Volkswagen- ja Audi-myynti, korkealuokkaisia autoja. laaja vaihtoautovalikoima sekä huolto- Luotettavan laadun ja asia- ja korjaamopalvelut kaspalvelun merkitys koros- • Toimipiste Turussa: Ford-myynti, tuu huolto- ja varaosapalve- laaja vaihtoautovalikoima sekä huolto- 25 % luissa. ja korjaamopalvelut • Toimipiste Tampereella: Škoda-myynti, laaja vaihtoautovalikoi- ma sekä huolto- ja korjaamopalvelut • Toimipiste Oulussa: BMW- ja MINI- myynti, laaja vaihtoautovalikoima sekä huolto- ja korjaamopalvelut Hobby Hall Tarjoaa helpon, luotettavan • Suomen suurin postimyyntiyritys 214,4 milj. euroa Raija Saari ja miellyttävän vaihtoehdon ja johtava online-kauppapaikka, laatutuotteiden edulliseen 2 myymälää Suomessa: ostamiseen. Valtaosa tarjon- Helsingissä ja Vantaalla nasta on kodin ja vapaa-ajan • Viron suurin postimyyntiyritys, online- tuotteita. kauppapaikka, myymälä Tallinnassa 13 % • Latvian suurin postimyyntiyritys Seppälä Tarjoaa asiakkailleen naisten, • Suomen ja Viron laajin 143,7 milj. euroa Heikki Väänänen miesten ja lasten vaatteita, muotikaupan ketju kenkiä sekä kosmetiikkaa • 123 myymälää Suomessa järkevin hinnoin. Mallistot • 14 myymälää Virossa perustuvat omaan tuotesuun- • 6 myymälää Latviassa nitteluun ja omiin merkkeihin. • 3 myymälää Venäjällä 8 % Seppälän osaamisen perusta on perustuotteiden
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