PROS Inc. IT Provider

Company profile Founded in 1987 Head Office USA (Houston) Countries with offices 6 countries (USA., Bulgaria, Ireland, England, France, Germany) ”PROS is powering the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Fueled by Main activities dynamic pricing science, PROS offers solutions that make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across sales channels." Number of employees 1000+ Countries with operations 6 Global revenues Not specified

Lufthansa Group, British Airways, flydubai, Emirates, Air Canada, Emirates, Qantas, Main references in airline industry Cathay Pacific

Intended positioning on the market

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping travel companies create personalized and frictionless buying experiences for their customers.

CONFIDENTIAL © Sia Partners 1 PROS Inc. IT Provider

Current NDC offer Product names : • PROS enables turning pricing into a competitive advantage for airlines, allowing them to • PROS OneSearch, PROS FastSearch, create and distribute offers consistently across e-commerce and NDC channel PROS Merchandising independently from PSS. Order Management (booking, payment, fulfillment) is not Addressed Clients : directly covered by PROS but through cooperation with partners.. This may evolve in the • Airlines, Aggregators, OTA, other next 2-3 years.“ distributors, CBT, MSE, etc. Value proposition • PROS also performs aggregation What differentiates this solution • Plug& Play' (Saas) Sales Offer platform replacing or complementing • PROS offers a technology and a business model that always existing PSS solutions optimize quality versus cost for any NDC use (agencies, • Fully configurable, gives Airline full control of the creation and massive volume, etc.…) distribution of the offers • PROS solutions manage interlining out of the box • Omni-channel, give control to airlines of their content for any channel • Highly configurable by customer through business rules • High-performance with high scalability and cost effective model for • Comprehensive suite: Analytics, Merchandising, Dynamic massive volumes • 'Hybrid' Dynamic Pricing compatible with ATPCo and industry Pricing, Inspiration shopping interlining • Out-of-the box interlining (with ATPCo rules) Currently in production with Solution is production ready awaiting for airline integration. NDC Roadmap NDC perception Modules bringing most value Areas of innovations • PROS will address current limitations of Offer Mgmt such as • Dynamic Pricing • Integrate RMS true NDC interlining • Personalization • Artificial Intelligence • Airline Profile will be added to PROS offer in 2019. • Order management • Integrate Loyalty • Within the next 2 years, one of PROS priorities will be to • Expand Order expand its platform, by broadening the range of Order Mgt Main pain points heard from Management Functions use cases covered while making sure solutions remain industry • Migrate to later versions compatible with the changes to come. • Relationship with their PSS provider • Business case for NDC not made of the NDC Standard • No clear view on how to transition CONFIDENTIAL © Sia Partners 2 PROS Inc. IT Provider

Value chain Architecture

Offer Mgt Content Mgt Order Mgt API Mgt Airline.com

Airlines interline Integ. Mgt

Aggregation Tools for sellers Covered Aggregators Sellers Not covered

Functional coverage BRD NDC use cases coverage 45 % BRD use cases covered 55 % Shopping 0 % Booking 0 % Payment & ticketing 0 % Airline Profile 71 % Interline Market presence Key points • PROS uses no caching or asynchronization when N/A 0 N/A building NDC offers. airlines aggregators sellers • PROS offers a fully ATPCO compliant pricing engines with support for CAT 31/33 for repricing Engagement • Corporate travel specific can be satisfied using PROS Rule Engine and Dynamic Pricing engine. <10 N/A% • Connection with most PSS on the market working on NDC NDC bookings • Support air and non air ancillaries N/A% N/A % • Support affinity shopping in next 2 years (target) in 2 years (target)

CONFIDENTIAL © Sia Partners 3 PROS Inc. IT Provider

Covered Not covered

Use cases Functional items

Non-air Affinity Offer Mgt Air ancillaries Personalization Dynamic pricing Rich media New offer logic ancillaries shopping

Reference in Content Mgt Text Video Picture Multi-language NDC message

Post-booking Order Order Mgt Order creation Order change Payment Order repository One Order ancillaries cancellation

Direct connect Aggregators Airline API Mgt Airline Profile Network

Integration Integration Airlines

B2C web site B2B web site Airline.com and mobile app and mobile app

Interline Offer Interlining Order Interlining

Loyalty PNR Integration Mgt CRM integration Analytics RMS integration CMS integration

integration synchronization .

Aggregation Offer messages Order Messages Rich media Airline Profile Aggr

Tools for sellers based Travel agency Self Booking Two-way TMC solutions OTA solutions MSE solutions solutions Tool translation Sellers on NDC messages

Travel NDC Interline Partners OTA B2C / B2B Agent

NDC Aggregator

NDC XML API Airline.com

Pricing Rich Media Offer Management & Order Management Merchandizing Revenue Management

Integration Layer

CRM / Loyalty

Analytics