USD Magazine Spring 1996 11.3 University of San Diego
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University of San Diego Digital USD USD Magazine USD News Spring 1996 USD Magazine Spring 1996 11.3 University of San Diego Follow this and additional works at: http://digital.sandiego.edu/usdmagazine Digital USD Citation University of San Diego, "USD Magazine Spring 1996 11.3" (1996). USD Magazine. 12. http://digital.sandiego.edu/usdmagazine/12 This Book is brought to you for free and open access by the USD News at Digital USD. It has been accepted for inclusion in USD Magazine by an authorized administrator of Digital USD. For more information, please contact [email protected]. Business Strategies for a Global ears ago, a popular song lamented, " I'd love to change the world, but I don't know what to do." T hat refrain still echoes throughout our society. Every day, we confront so many problems - violence, social inequality, corruption and plain old meanness, ' .... • ',_ to name a few - that it often seems as if we should throw up our hands, forget about trying to change the world and think only of ourselves. " Fortunately, our society is blessed with a number of L E T T E R people who refu se to beli eve that changing the world is '... ,,14 an impossible task. A fe w of them are featured on .' these pages. In our Alcala Almanac section, for exam- ... pie, you' ll meet alumna Kathleen Dunn Wellman, who F R D M never stopped believing she could make a difference ... I a• •• ' - ! for homeless men in her community, and alumnus Todd Cote, who uses his medical training to heal those who might not otherwise have access to medical care and to educate children and families about health T H E issues. In "Faith, H ope and Charity," you'll discover i_ how university ministry staff provid e comfo rt, coun- ~: t • •I•• seling and guidance to members of the USO communi- ty while encouraging students and employees to reach '.. out to other communities. In "Sowing the Seeds of ' E D I T D R .' ,- Success" and "D oing the Right Thing," you'll see that . USO professors are teaching students how to be sue- . Ir • .,J. ' cessful in today's world, but also are teaching ethical ll4 .. :,· and moral values at the same time. W e can take heart that these unselfish people are • working to improve our society, but more important, we can take a lesson from them, too. Each of these stories is about people changing just a small part of the world around them and improving life for just a few other people. If every one of us does the same, together we can change the whole world. - - - - . Michael R. Haskins .. SPRING 1996 Volume 11 , Number J D N T E N T 5 USD MAGAZINE Sawing Tbe Seeds DI Success EDITOR Teaching Business Strategies for Trisha J. Ratledge a Global Marketplace By Jill Wagner '91 CONTRIBUTING EDITORS Kate Cal!en American businesses in the 1990s are facing fierce competition for consumer dollars. Michael R. Haskins Success in the marketplace today requires Jill Wagner '91 out-producing and out-selling foreign-based companies in both domestic and international ART DIRECTOR markets. As more U.S. firms move into the V isual Asylum global arena, two School of Business Adminis PHOTOGRAPHERS tration professors are teaching strategies to help businesses achieve world-class status. Pablo Mason Jonathan Woodtvard ILLUSTRATION Amy Levine Faith, Hape and Charily Troy V iss University Ministry Nurtures the Spirit of USD THE UNIVERSITY OF By Patti Testerman SAN DIEGO Just as the process of learning cannot be confined solely to a classroom, PRESIDENT neither can the growth of the spirit be A lice Bourke Hayes limited to any specific place or time. Recognizing that spiritual needs know VICE PRESIDENT FDR no boundaries, USD's Office of UNIVERSITY RELATIONS University Ministry is growing to John G- McNamarn provide support and outreach to the Doing the Righi Thing USD community and beyond. DIRECTOR OF PUBLIC RELATIONS By Michael R. Haskins Jack Cannon Complaints about the lack of ethics and morals in today's society abound. DIRECTOR OF While many political pundits and ALUMNI RELATIONS newspaper columnists lament the John Trifiletti '78 moral decay of our society, however, a number of USD professors are USD Magazine is published quarterly by addressing the need - and the desire the University of San Diego for its alumni, - for new ways to examine ethics and parents and friends. Editorial offices: USD reintroduce ethical principles into our Magazine, Publications Office, University lives. These professors have found that of San Diego, 5998 Alcala Park, San Diego, people in overwhelming numbers are CA 92110-2492. Third-class postage paid looking for guidance in re-establishing at San Diego, CA 92110. USD phone ethics as a cornerstone of our society. number: (619) 260-4600; emergency security: (619) 260-2222; disaster: (619) 260-4534. ALCALA ALMANAC KALEmOSCOPE Postmaster: Send address changes to USD Magazine, Publications Office, 5998 ALUMNI GALLERY PARTING SHOT Alcala' Park, San Diego, CA 92110-2492. U 5 D MAGAZINE l :I,. itiiitiitiffilLMANAC I USO to Host Presidential Bebate he University of San Diego was selected Hahn University Center will serve as in January by the Commission on headquarters for a projected 2,000 media Presidential Debates as the site of the representatives covering the debate, while third and final 1996 Presidential Debate, other USD locations will house offices to be held Wednesday, Oct. 16. for the candidates and the Secret USD President Alice B. Hayes says Service. the debate will be an extraordinary occa USD faculty and staff are familiar sion for students and faculty to organize with the requirements of putting on a and participate in seminars, conferences presidential debate. The university was and other educational events accompany selected as a debate site in 1992, but the ing the debate, and for students to perform USD event was later canceled due to volunteer work for the commission, the scheduling difficulties with the candi media and political groups. dates. USD's preparations for that event, "We are tremendously excited by this which demonstrated the university' s opportunity to make history," Hayes says. willingness and ability to stage a debate, "This event will teach our students an were factors in the decision to designate unforgettable lesson about democracy." USD as a 1996 site. Hayes also notes the debate will USD is one of four universities that provide national recognition for USD, will play host to 1996 Presidential or showcasing the university to millions of Vice Presidential debates. Washington television viewers worldwide. University in St. Louis will host the first Soon after the selection of USD as a presidential debate on Sept. 25, Trinity debate site was made public, university College, in Hartford, Conn., will host officials met with members of the com the second presidential debate on Oct. 2 mission and with representatives of at the Hartford Civic Center, and the national media organizations to begin University of South Florida in St. preparations for the debate, which will Petersburg will host the vice presidential take place in USD's Shiley Theatre. The debate at the St. Petersburg Bayfront theater will be renovated to accommodate Center on Oct 9. the event, with improvements that may include replacing bench seats with stan dard auditorium seats, enlarging the stage and adding air conditioning. M A G A Z N E i,iiitf itl ffi I LMANAC I "We were able to craft a long-range plan. We're proud to say we've met all the goals and we're now in our second stage," Trifiletti says. "Events, activities and alumni participation in the annual fund are at an all-time high.'' Trifiletti is a natural for his role as ambassador to alumni and parents. He was the youngest of four children and It is amazing that this friendly decep from an early age participated in the ~ director of USD's Office of tion was carried out behind Trifiletti's entertaining and socializing connected Alumni and Parent Relations, John back, considering that "Trif," as he is with the family's manufacturing busi Trifiletti '78 was busy orchestrating known, is usually the man behind the ness. activities for Homecoming Weekend last scenes. There were close calls, including "As a child, I had no fear of people fall. Little did he know that entirely dif one a few moments before the program whatsoever," Trifiletti says. "I wasn't ferent plans were being made behind his started. Admittedly fanatical about shy in front of large groups, and I was back. details, Trifiletti had tried to check the certainly the comic of the family.'' Among other tasks, Trifiletti was name of the newest honoree on the His family taught him important val involved in nominating and selecting the recognition plaque. ues, too. "I learned from my family how recipient of the fifth annual Mother "The plaque was draped so tight it to treat people, about hospitality and Rosalie Hill Award. Trifiletti sat on the was practically upholstered," he says. going the extra mile.'' recognition committee, contacted the Michael Liuzzi '76 (J.D. '80, LL.M.'83), When Trifiletti entered USD as an family of the proposed recipient, con who helped plan the surprise, steered undergraduate in 1974, he had no idea ducted research and, with his staff, Trifiletti away from the plaque before he of the experiences that lay ahead. "But I planned every detail of the recognition could discover the true identity of the knew from the moment I walked onto dinner, including preparing a video pre honoree. this campus there was something special sentation about the honoree.