Verse Application Ux Case Study by Nathan Streater Verse What Is It?

VERSE APPLICATION UX CASE STUDY BY NATHAN STREATER VERSE WHAT IS IT?

An international database for music with a social aspect that allows its users to discover new and old music, bands, artists, venues, concerts, tickets and discographies.

An information shell that allows its users to edit and contribute content, one place to access all your music information and to quickly find concerts and tickets.

THE IDEA THE NAME THE AUDIENCE THE PROBLEM An international data base A play on Inverse Male and Females aged What does the public for music. Square Law. 18-35. need?

Verse application UX case study by Nathan Streater Page 2 VERSE THE NAME

The Inverse Square law defines the levels of depreciating intensity of waves over distance. This applies to sound in that the sound waves are displaced in all directions and therefore grow weaker with distance.

The concept behind Verse is that if we create the origin of the sound at every venue, gig, artist, and supporter then the sound no longer gets diminished and therefore the inverse becomes inverted and music grows stronger with every user.

Verse application UX case study by Nathan Streater Page 3 DISCOVERY DISCOVERY THE NEEDS

DISCOVERY RESEARCH PURCHASING Advertising, online and offline is how Online is where people decide what Online is by far the most popular people find out about gigs. to buy. place to purchase tickets.

Use an iPhone Discover from social Networks Use smart phones to find gigs 72% 40% 60%

Of people where males Through word of mouth Purchase through a desktop or tablet 70% 30% 65%

The average age group is By search engines or ticket websites Say that mobile purchase is to hard 25-34% 20% 70%

Gigs seen a year (slightly often ) By offline media such as magazines On average spend for 2 people was 3-4 10% $160

Verse application UX case study by Nathan Streater Page 5 DISCOVERY THE NEEDS

DIGITAL V PRODUCT THE EVENT SOCIAL Online resources drive more Most popular genres and music style Sharing the live event with friends revenue than offline sources.

Purchasing online Pop/Rock Share through Facebook 62% 33% 83%

Listen to music in digital format Blues/Folk Discover 75% 27% 40%

Use Spotify Alternative Check in and share the gig 70% 22% 3 in 5

Purchase for local events Hip-Hop Uses Spotify for recommendations 80% 18% 75%

Verse application UX case study by Nathan Streater Page 6 DISCOVERY COMPETITORS

COMPARE SET LIST 5GIG SONGKICK TIMEOUT

Login and Requires Rdio account Sign up with Facebook or Facebook Login, Create or Facebook, Twitter Login browse signup to sign up browse without browse without without

Results Rdio to suggest artists Location and searching Location and searching Location and searching

Artist and venue No information about the artist No information about the artist Minimal information about the Minimal information about the information or venue or venue artist or venue artist or venue

Tickets No purchasing Ticket linking Web view of reseller No ticket info

Social User can share an event Social Social checkin & invite No social aspect

Pleasure points UI is lovely with some wonderful UI is ok and at times UI is appealing, useful calendar Data is location and time based- animations confusing very useful

Pain points Can only use the app if you use The app goes in circles Data is based of UI is not appealing with loads of Rdio the device used crashes

Verse application UX case study by Nathan Streater Page 7 DISCOVERY PERSONAS

LIKES DISLIKES EZRA JACOBS 26 | Sydney | Landscape Architect • New and uncovered bands • No one central source for music details • Keeping up to date with social events • Spotify offering bad band suggestions • Band discography and details • Not knowing where bands are playing • Sharing his experiences with friends • Lack of support for new bands • Live music • Illegal downloads

Live music performances are a great EZRA’S place to discover new music, however I can never find their discography, band de- BEHAVIOURS tails, where and when they will be playing next. Ezra is a 26 year old Landscape Architect from Bondi, Sydney. Well-travelled throughout Australia and abroad. Ezra has had a love for music since a young age, he loves Mobile Device Android iPhone to discover new music and attend live music performances. Listens to Radio or Streaming Radio Streaming In the past three months he has attended five live Available Time Poor High performances, four of those where International acts and Concert Attendance Low High only one was Australian. Finds Gig Prices Reasonable Expensive Riding his bike to and from work each day he listens to Spotify playlists and the office is always playing Triple J. Concerts on Weeknights Downloads Music Though Ezra attends live music performances often he Concerts on Weekends Purchased CD’s & Vinyl’s finds to difficult to know and discover where local artists/ bands are playing. Gigs with 5 or More Friends Uses Facebook Gigs with 4 or Less Friends Uses Twitter Watches the Support Act Uses Instagram

Verse application UX case study by Nathan Streater Page 8 DISCOVERY PERSONAS

LIKES DISLIKES PATRICK JONHSON 29 | Sydney | Electrician • Apps & websites that you can browse • Mid week travelling to gigs • Concerts with more than 1 headline act • Commercial Music • Festivals with friends • Overpriced food and drinks & venues • Listening to the radio at work • Signing up to social networks • Planning festivals

Going to concerts is fun, but going to PATRICK’S festivals offers more of a social experience BEHAVIOURS I also get to see more live music for what I pay compared to a single headline act. Patrick is a 29 year old Electrician from Cronulla, Sydney. He owns his own Electrical company and lives a very active social life. Mobile Device Android iPhone With flexible work hours Patrick is able to attend live music Listens to Radio or Streaming Radio Streaming performances frequently, though he doesn’t like using Available Time Poor High public transport mid week, Patrick still attends the gigs he Concert Attendance Low High wants to see. Finds Gig Prices Reasonable Expensive While on the job he listens to TripleJ on the radio, this is his main source of discovering new music and concerts. Concerts on Weeknights Downloads Music Patrick loves going to festivals such as Falls, Homebake Concerts on Weekends Purchased CD’s & Vinyl’s and Spender in the Grass and would love a way to plan out each event with alerts of when his favourite bands are Gigs with 5 or More Friends Uses Facebook playing. Gigs with 4 or Less Friends Uses Twitter Watches the Support Act Uses Instagram

Verse application UX case study by Nathan Streater Page 9 DISCOVERY PERSONAS

LIKES DISLIKES ALEXA LOWE 23 | Sydney | Fashion Designer • Going to concerts with friends • Advertising on Radio & Streaming • Festivals they are more cost effective • High priced concerts • Spotify - low cost, endless music • Poor time availability • Support acts • Going to concerts by herself • All aged concerts

I share my life and new and upcoming ALEXA’S collections via my blog & Instagram. I BEHAVIOURS would love a new and social way of discovering new live music. Alexa is a 23 year old Fashion Designer from Paddington, Sydney. She finished her studies with high distinctions and has since started up a high end street Mobile Device Android iPhone wear brand for men and women. Listens to Radio or Streaming Radio Streaming She goes to gigs on weekends with her room mates who Available Time Poor High share a similar interest in music and fashion. Concert Attendance Low High

In her studio she streams a paid subscription to Spotify, Finds Gig Prices Reasonable Expensive as commercial radio does not offer enough alternative music and there is to much advertising. Concerts on Weeknights Downloads Music Alexa finds live music events threw word of mouth and Concerts on Weekends Purchased CD’s & Vinyl’s suggestions on spotify, as she does not want a Facebook account, Alexa would like alternative ways to discover Gigs with 5 or More Friends Uses Facebook new live music. Gigs with 4 or Less Friends Uses Twitter Watches the Support Act Uses Instagram

Verse application UX case study by Nathan Streater Page 10 DEFINE DEFINE CONTENT

MAIN PAGE ARTIST PAGE

Feedback List, Upcoming Releases, Artist Search, Gig News, Tours, Bio, Albums, Songs, Fanpage, Music Search and User Login Video, Show Number of Supporters, Artist Rating and Album Rating, “you gave this album 4/15” Home - This is to be the main home page/ landing page for the site both mobile and web. From this This page will show all information related to an artist, screen users will be able to navigate to Advanced Sections on this page will include Artist info, Albums, Search section, User login or user specific what’s Upcoming and past Gigs, Musicians within the band. happening feed. Artists - Should have the following information Artist/ Search Results - This page will show relevant search Band, Year Formed, Country, Year ended, Labels, results across all sections of the site such as Artists, Band Images/Logo, Web Official URL, Genre and Artist Venues, and Gigs Bio

What’s happening Feed - This is a feed showing the Albums - Should have the following information Title, user upcoming events for their selected bands and/ Album Type, Year Released, Label, Artwork, Producer, or venues. Users will be able to further define this Album Bio and Album Rating. feed by viewing all bands playing at their venues. This section should also recommend nearby venues Songs - Should have the following information Track and similar artists. name, Track Number, Length, Composer/Original Artist, Video, Buy and Lyrics.

Verse application UX case study by Nathan Streater Page 12 DEFINE CONTENT

VENUE/GIG PAGE Gigs - Should have the following information, Tour name, City, Venue, Date and Time, Support Band, This Page shows all information relating to a Gig, this Ticket Price, Ticket Sale Date/time, Purchase Ticket includes venue information, ticket information, gig URL, Purchase Ticket Payment Gateway, Accessibility, specific information and set list. Users will be able to Set List and photos. share this event onto various Social Media platforms. There is possible future integration to purchase tickets through this page.

Venue - Should have the following information Name, Location, Contact Details, Venue Details, Parking, Accessibility, Food & Drink details, Opening Hours, Map.

Venues - Enmore Theatre, The Annandale Hotel, 505, The Factory Theatre, The Vanguard, The Beresford Hotel, The Standard, The Sandringham Hotel, The Red Rattler, Oxford Art Factory, Notes Live, The Metro Theatre, Manning Bar, Hordern Pavillion, The Hi-Fi, GoodGod Small Club, FBi Social, Black Wire Records, The Beach Road Hotel, The Entertainment Centre and Acer Arena.

Verse application UX case study by Nathan Streater Page 13 DEFINE INFORMATION ARCHITECTURE

Create Nearby Genre Concerts Concerts Line up In app Change Following Account Reminders Location Edit Profile Artists

Forgot Upcoming Discography Photos Photos Email Password Notifications Photos

Reset Search Connected Password Accounts Edit Profile Albums Skip to home Menu Feedback Track List

Privacy Lyrics

About

Verse application UX case study by Nathan Streater Page 14 DEFINE FEATURE PRIORITISATION

HIGH PRIORITY

Search Alerts Tours Venues (artist, venue, album) Push Notifcations Festivals Discography Lyrics Artists Bio Location Songs GEO location based Whats Happening Feed Directions/Map News Artist/Venue Login Festival Planner Upcoming Releases

Tickets Purchase ESSENTIAL Venue Details User Login

Pics & Vids Ticket Deeplink Suggested pulled from gigs Link to iTunes

NICE TO HAVE Artists & Gigs (social) or Stream

Remind me when onsale Music Videos Event Planner Link to iTunes or Stream Group purchasing

Sharing Likes & Following Top 10 Map browsing Inspire me Assign tickets to FB friends

LOW PRIORITY

Verse application UX case study by Nathan Streater Page 15 DEFINE USER CASE

EZRA JACOBS 26 | Sydney | Landscape Architect

Ezra has been going out with his girlfriend for the past 3 and a half year and their 4 year anniversary is coming up. They both share similar interests in music. Their favourite band was playing a gig around the same time and place they meet 4 years ago.

Ezra missed out on purchasing tickets as the offline advertising was poorly executed and has been extremely busy at work to check online ticket purchasing websites.

Through the use of Verse and push notifications Ezra would be been altered to the fact that the band was touring again not only would he have been able to set a reminder and schedule ticket purchases. He would be able to keep up to date with his other favourite bands.

Verse application UX case study by Nathan Streater Page 16 PAPER PROTOTYPES PAPER PROTOTYPES SIGN UP

Sign up as a business need weighed heavily on this app. As we are offering a free service, we wanted to gather as much information about the user as possible.

That included; Name, Email, Date of Birth, Gender, Location and preferred music genres

I adopted the Fogg Behaviour Model (B = mat) which talks to Motivation, Ability, and Trigger.

With this in mind I streamlined the sign up process and even gave the ability to use the app without sign up (at limited functionality).

Verse application UX case study by Nathan Streater Page 18 PAPER PROTOTYPES SIGN UP

Startup Screen Login Join Jump to facebook Home (More trusted, rather than doing it in app)

Verse application UX case study by Nathan Streater Page 19 PAPER PROTOTYPES USER DATA

COLLECTING ANALYTICS

While the user uses the app they will be promoted to let us know more about them and their interests. This will help both business needs and better suggest bands and venues for the specific user. ie: If a venue is known for heavy metal, and the user only likes heavy metal bands. The app will suggest other venue that cater for that type of music.

Considerations are; • Frequency of alert • Ability to never show again • Not to overpower content • Location • Age • Gender • Genres • Date of Birth

Verse application UX case study by Nathan Streater Page 20 PAPER PROTOTYPES LAUNCH EXPERIENCE

LAUNCH THINKING

Highlights of this paper prototyping were; Adding the button to skip the on-boarding experience, imagery v iconography and merging the final screen with the ability to sign in.

Verse application UX case study by Nathan Streater Page 21 PAPER PROTOTYPES LAUNCH EXPERIENCE

Welcoming the user to Verse, This screen has a brief Letting the user know that the Photos will be pulled in A mix of telling the user that the user can skip or continue description about never app wil find concerts near them using instagrams, facebook its a discography in your pocket with on-boarding by swiping missing a concert just for them and vines API so users can and having the ability to sign up experience the concert again on the same screen

Verse application UX case study by Nathan Streater Page 22 PAPER PROTOTYPES SEARCHING ON VERSE

SEARCH THINKING

Highlights of this paper prototyping were; Accelerators (which can speed up the searching process and put less of a load on severs), price, iconography and the possibility to change your location.

Verse application UX case study by Nathan Streater Page 23 PAPER PROTOTYPES SEARCHING ON VERSE

HOME PAGE SEARCH PAGE PREDICTIVE SEARCH RESULT PAGE

An overview of “Whats Happening“ the User can search for an artist, venue or Predictive search after 3 characters The result page, where the user can see user can browse by nearby, up coming festival. Phase 2 will include songs and grouping into Nearby, Artists, Venues and what happening for that specific venue. and on sale soon. albums. Through the use of accelerators Festivals. “Trending Searching“ it will speed up the search process and there will be less load on the server.

Verse application UX case study by Nathan Streater Page 24 DESIGN PATHS AND CORES

User Goals • Find when concerts are on • Location of those concerts • Discover and learn about artists

Business Goals • Gather analytics • Share the app • In app ticket purchasing (phase2)

Inward Path AppStore, Social Networks, Music sites, Web deeplinks, advertising and Verse landing page

Outward Path • Add to calendar • Click through to tickets • Follow and artist/venue • Finding concerts/content

Core Elements • Price • Where to buy • Discography • Discover and learn about artists

Verse application UX case study by Nathan Streater Page 25 PAPER PROTOTYPES PATHS AND CORES

User Goals Business Goals Core Elements Core Elements

• Find Concerts • User Deails • Price • Price • When & Where • Analytics • Where to buy • Where to buy • Location Suggestions • Sharing • Photos • Photos • Tickets • In App Purchasing • Lyrics & Discography • Lyrics & Discography • Discover & Learn (Phase 2) • Find & Learn • Find & Learn • Find Lyrics

Inward Paths

• AppStore

• Social networks • Music Sites CORE CONTENT • Mx

• Web Deeplinks • Verse landing page Outward Paths

Verse • Follow Trigger Words • Share • Collection of Concerts based on your location • Reminder • Follow • Discography of Artists • Alerts • Share • Deeplink to Tickets • Music Knowledge • Tickers/Buy • Social Photo’s/Videos • Social Events • Reminder • Prices

• On Sale

• Featured/ Upcoming

Verse application UX case study by Nathan Streater Page 26 DESIGN SOCIAL

Verse will be social through the use of sharing photos and videos that are posted on Instagram, Twitter, Vine and Facebook.

Through the use of geolocation, time stamps and hashtags. Verse can create a gallery based on a event at specific point in time and place.

Considerations are; cost to access these API’s, credit to the author and deep linking to the app the content belongs too.

Verse application UX case study by Nathan Streater Page 27 DESIGN DESIGN WIREFRAMING

Paper prototypes have been a huge help to me and a wonderful learning experience, as a digital designer, it’s a nice change to be able to sketch and draw my thoughts out. Not only does it help save time but I was able to quickly generate a well thought out design. (With a few change of-course)

The pages you see to the right, are;

• Launch Experience • Login • Create an Account • Social Network Access • Reset Password

Verse application UX case study by Nathan Streater Page 29 DESIGN WIREFRAMING

The pages you see to the right, are;

• Home • Venue listing • Venue page * Concerts * Details * Photos • Side Menu

Verse application UX case study by Nathan Streater Page 30 DESIGN WIREFRAMING

The pages you see to the right, are;

• Artist listing • Artist page * Concerts * Discography * Photos • Album page * About the album * Songs * Lyrics • Reminders • Settings

Verse application UX case study by Nathan Streater Page 31 DESIGN WIREFRAMING

The pages you see to the right, are;

• Festival listing • Festival page * Lineup * Time and map * Photos • Search

Verse application UX case study by Nathan Streater Page 32 DESIGN USER FLOW

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Verse Verse Verse Login Nathan Streater JOIN WITH LOGIN WITH Create an Account View Profile Nearby Featured Upcoming Nearby Featured Upcoming Nearby Featured Upcoming FORGOT YOUR 1m 1m

On On PASSWORD? Sale Sale Home Home Follow Follow CREATE AN ACCOUNT LOGIN WITH YOUR EMAIL RESET PASSWORD Browse 30m Browse 30m

Email SOCIAL Alt-J at The Hordern Pavillion One Direction at Acer Arena Lana Del Rey Chet Faker LOGO PHONE ICON LOCATION ICON PHOTO ICON MUSIC ICON Username Email NETWORK TICK ICON Tonight at 8:30pm 18th October 2013 Factory Theatre Sydney Opera Ho... Artists Artists

ACCESS Pre Pre 5h 5h Password ? Email Sale Sale Venues Venues Email New Password Following Follow

Log In Reset Password Festivals Festivals Password Confirm New Password 17h 17h The Rubens at The Metro Theatre Matt Corby at The Hordern Pavillion Hiam Tame Impala Tomorrow Night at 7:30pm 20th October 2013 The Standard The Abercrombie Change Location Reminders Loading... Welcome to Verse Never miss a beat with Verse See more live music Experience it all again Everything you need to know Password Confirmation Q W E R T Y U I O P Verse would like to access your Q W E R T Y U I O P We know that passwords can be hard Reset Password ReleaseNew ReleaseNew 2d 2d basic profile information to remember, we have sent an Follow Follow Settings Change Location Concerts, Venues, Artists... Always know when and where your Find concerts near you, Feeling nostalgic then jump in and A entire music discography and account details. email so you can reset it. A discography in your pocket. favorite bands are playing. just for you. reminisce your favorite gigs. in the palm of your hand. Create Account A S D F G H J K L A S D F G H J K L Settings In the mean time, keep versing 12th October at the Enmore Theatre Pink at the Entertainment Centre Boy and Bear Vampire Weekend 1w 1w Logout Z X C V B N M Z X C V B N M Foals are on at 7.30pm 26th October 2013 Enmore Theatre Hordern Pavillion

Next Next Week Week

Skip Skip Skip Skip Create Account Login Skip Cancel Ok Login Go to Verse Follow Follow

Splash Screen Onboarding 1/5 Onboarding 2/5 Onboarding 3/5 Onboarding 4/5 Onboarding 5/5 Create and account Login Allow access to your social network Forgot password Password reset confirmation Reset password Verse home page (Nearby by default) Verse home page (Featured) Verse home page (Upcoming) Sidemenu logged out Sidemenu logged in

Logo and some music facts on load. Brief description of the app, User has the ability to skip the intro. Brief description about keeping up to date with concerts and gigs. Brief description that everything is tailored to your current location. Brief description that you can experience your favorites nights through Brief description about a trustworthy discography. Join with Facebook, Twitter and Google+ or create an account with your Login with your email or with your synced social network. Prompt the user to allow access and tell the user we will access their The user can enter their email address to create a new password. Password reset message. The user can go to Verse with limited access User reaches this screen from the link provided in the email. Populate by concerts nearby based on your demographic details Content will be curated based on popularity and a advertising module. A list of concerts based on the concert dates and by date of ticket User can navigate through the app by use of the side menu and login. User can navigate through the app by use of the side menu, view their photos using geolocation, time stamps and #Hashtags. User can login and create an account. email. User can also skip without creating an account for limited use. proﬁle details. or login again (once they reviece a email). and similar artists/venues you follow. release. proﬁle and logout.

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Search for an Artist Or Venue Cancel Met Cancel Search for an Artist Or Venue Cancel Artists Artists Alt-J Alt-J About Alt-J Alt-J An Awesome Wav... An Awesome Wav... An Awesome Wav... Venues Venues Enmore Theatre Enmore Theatre Enmore Theatre Nearby Search above or use the trending All Following All Following Also known as ∆ Breezeblocks All Following All Following Origin: Leeds, England searches below The Metro Theatre Thumbnail | List View Thumbnail | List View Genres: Indie rock, alternative rock, art rock She may contain the urge to run away Thumbnail | List View Thumbnail | List View Years active: 2007–present But hold her down with soggy clothes and breezeblocks A A Arctic Monkeys Cloud Control Metric Tour December 2013 Labels: Infectious Records & Canvasback Music Cetirizine your fever's grip me again Alt-J B Acer Arena B Follow Follow Website: altjband.com Follow Never kisses, all do you ever send are full stops, la, la, la Follow Follow Follow C C Alt-J Alt-J Members: Joe Newman Alt-J An Awesome Wave An Awesome Wave Enmore Theatre Enmore Theatre Enmore Theatre The Rubens Metro Chet Faker Artists D D Gwil Sainsbury Angus Stone E Do you know where the wilds things go? Abercrombie E Concerts Discography Photos Concerts Discography Photos Thom Green Concerts Discography Photos About the Album Track Listing About the Album Track Listing Concerts Venue Details Photos Concerts Venue Details Photos Concerts Venue Details Photos Metric F They go along to take your honey, la, la, la F Manning Bar The Japandroids On Gus Unger-Hamilton Break down now, weep, build up breakfast now On G Sale English indie rockers Alt-J, named for the triangle that An Awesome Wave, was released on 25 May 2012 by Infec- G S The Enmore Theatre is located in the Newtown Entertain- Alt-J Angus Stone Asta Acer Arena Abercrombie Basement ale H appears when pressing “Alt” and “J” on a Mac, formed in tious Music, and drew on multiple musical genres and sensi- Let's eat my love, my love, love, love, la, la, la H ment Precinct, Sydney's unique heartland of live perfor- The Enmore Theatre Alt-J Metallica Playing at The Hordern Pavillion Alt-J was formed when Gwil Sainsbury (guitar/bass), Joe 1. Intro 2:37 The Foals are playing here I 2008 under the monikers FILMS. I mance, music cinemas, restaurant, bars, cafes and hotels. Newman (guitar/vocals), Gus Unger-Hamilton (keyboards) bilities (folk, rock bass, catchy pop, hip-hop beats, trip-hop J 12th October 2013 at 8.30pm J Tomorrow Night at 7.00pm Big Scary atmosphere, indie-rock quirkiness, electronic heavy synth Muscle to muscle and toe to toe Beach Road Historic King St and Enmore Rd play host to this vibrant K 1 Driver Ave, Moore Park NSW and Thom Green (drums) met at Leeds Metropolitan Univer- K 18-132 Enmore Rd, Newtown NSW Method Man The quartet members, all of whom met at Leeds University, riffs). They were wedded to intimately personal, sometimes 2. (Ripe & Ruin) 1:12 The fear has gripped me but here I go nightlife. L sity in 2007. L spent two years rehearsing before inking a deal with Infec- confessional lyrics, peppered with film and half-baked literary My heart sinks as I jump up Bleeding Knees Club M Add Reminder Buy Tickets Beresferd Hotel M Add Reminder Buy Tickets Places tious Records in 2011. The group’s signature bled on references including allusions to The Good, the Bad, and the Your hand grips hand as my eyes shut Operating Hours N Unger-Hamilton studied English Literature, the other three 3. Tessellate 3:02 N layered, folk-inflected dub pop and soaring alternative rock, 9am-6pm Monday to Friday, and 10am-4pm on Saturday, O Fine Art. In their second year of 'studies', Newman showed Ugly, Luc Besson's Léon: The Professional and Maurice Supported by Vampire Weekend & Foster The People. O Asta Big Scary which has been compared to everyone from the Wild Do you know where the wild things go? Basement Beach Road Supported By Alpine. Sundays Closed Q W E R T Y U I O P Q W E R T Y U I O P Blue Juice P Sainsbury a handful of his own songs and, inspired by his Sendak's Where the Wild Things Are. It was completed over Enmore Theatre P Sorry, we didn’t find anything They go along to take your honey, la, la, la Q guitar-playing dad, the pair began recording in their hall's three weeks in January 2012, the band adding six or seven 4. Breezeblocks 3:47 Q This would be some copy about the tour lorem ipsum dolor Try again. Read More Break down let's sleep build up breakfast now Reckless And Exhilarating, Oxford Indie Superstars Foals Disabled Seating R room with Sainsbury acting as producer on GarageBand.[3] songs to the pool of already recorded material. R sit amet, consectetur adipisicing elit, sed do eiusmod tempor Chairlift Let's eat my love my love, love, love, la, la, la Entertainment Centre Are Back! In The Country Earlier This Year For The Big Day For Wheelchair bookings please call our Box Office on 02 A S D F G H J K L A S D F G H J K L S The band's unusual sound stems from the fact that due to S incididunt ut labore et dolore magna aliqua. 5. Guitar 1:17 Out, Demand For Tickets Saw Foals Sell Out Two Intimate 9550 3666 and speak to the Box Office Manager. T living in student halls, noise had to be kept to a minimum and In February 2013 the band announced they would be com- T U She bruises, coughs, she splutters pistol shots Sydney Club Shows In Less Than 10 Minutes. The Cure so they were unable to use bass guitars or bass drums. posing the soundtrack for Toby Jones' new film Leave To Factory Theatre U RUNNING TIMES But hold her down with soggy clothes and breezeblocks Z X C V B N M Z X C V B N M V Remain. 6. Something Good 3:38 V Bookings Bleeding Knees Doors: 4:30pm W She's morphine, queen of my vaccine W Doors: 7pm The Enmore Theatre Box Office operates it's own phone After graduating, they moved to Cambridge; however, they Club Blue Juice Dappled Cities X Foster The People: 5:00pm – 6:00pm My love, my love, love, love, la, la, la Beresford Hotel Enmore Theatre FiveOFive X Alpine: 8pm An Awesome Wave recorded their debut album in Brixton, playing tracks as it fit Y Vampire Weekend: 6:30pm – 8:00pm 7. Dissolve Me 3:59 Y Foals: 9:15pm View on Map Call the Enmore into the recording studios spare time. The quartet spent two Z Alt-J: 8:30pm – 10:00pm Deluxe Version An Awesome Wave Muscle to muscle and toe to toe Z Foster The People years rehearsing before signing a deal with Infectious Hordern Pavillion

Search Predictive search No search results Artist page (thumnail view) Artist page (list view) Artist page (concerts) Artist page (discography) Full discography Artist page (photos) Album page (about the album) Track Listing Lyrics Venue page (thumnail view) Venue page (list view) Venue home page (Concerts) Venue home page (Venue details) Venue home page (Photos)

Predictive Search bar and accelerators. Search is grouped into Nearby, Artists and Places. Prompt the user that there are no results. A alphabetic thumbnail listing of all artists, user can browse by all or A alphabetic list of all artists, user can browse by all or followed artists. An overview of the artists most recent concert, based on your location. A brief spell about the band with a CTA to read more and listing of A detailed discography with band members, labels, genre, years active, A gallery of photos using geolocation, time stamps and #Hashtags. Password reset message. The user can go to Verse with limited access User can swipe left and right for more songs. A alphabetic thumbnail listing of all venues, user can browse by all or A alphabetic list of all venues, user can browse by all or followed venues. An overview of the venues most recent concert, based on your location. Details about the venue and the ability to ﬁnd the venue on a map and A gallery of photos using geolocation, time stamps and #Hashtags. followed artists. User can swipe left and right for more dates. albums and singles. similar artists. or login again (once they reviece a email). followed venues. User can swipe left and right for more dates. and call the venue.

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Festivals Festivals Homebake Day 1 Homebake Homebake Homebake Browse Browse Alternative Alternative Change Location Reminders Settings Your Profile Edit Profile Following Artists

All Following All Following Thumbnail View List View Thumbnail View List View Thumbnail View List View Thumbnail View List View Arctic Monkeys Edit Profile Nathan Streater Nathan Streater Alt-J Following We’ve got you at Sydney, 2000 Enmore Theatre ON A A Sydney Thumbnail | List View Thumbnail | List View Top Charts Muse On Sale 12th September B B Push Notifications Edit Profile Sydney Angus Stone Following A C C Big Day Out B Follow Follow Follow New Releases D Nirvana D You can change your location by searching the C Foals Email Notifications Alternative, Electronic, Rock, Blues, Hip-H... Following Homebake Alt-J Gurrumul Homebake Homebake E E Following Artists Following Venues Asta D city your in or using your current location. ON F F Enmore Theatre Blues and Roots E Line Up Time and Map Photos Line Up Time and Map Photos Line Up Time and Map Photos Rock Foster The People On Sale 10th October F Top Charts New Releases G Muse Nirvana G Connected Accounts Private Information Big Scary Following G Pre H H likes the following genres Big Day Out Blues and Roots Falls Festival Sale H Alternative I Weezer I Search by Name or Postcode Change Password At the Sydney Opera House Day 1 Alt-J Feedback Following I J J Bleeding Knees Club ON Alternative Electronic J 6th, 7th and 8th of December 2013 K K Hordern Pavillion Field Day On Sale 12th December K Bennelong Point Sydney NSW Pop L Owl Eyes L [email protected] Eskimo Joe Vance Joy Day 2 Or Privacy Blue Juice Following L M M Rock Blues Hip-Hop Folk Future Music M Add Reminder Buy Tickets N N Rock Alternative Electronic Foster The People Weezer Alt-J Male N Day 3 O O About Chairlift Following O P P Use your current location Falls Festivals Field Day Homebake Photos at Concerts P Day 1 11:30 Birds of Tokyo Stage Name Blues Q The Black Keys Q Born in 1985 Q The Cure Following R R R Laneway Festival S S S 12:30 Bernard Fanning Stage Name Phone Day 2 Thelma Plum Sheppard Country T The Strokes T Following T Dappled Cities U U Listen Out Festival U 1:30 The Rubens Stage Name Pop Electronic Folk V Owl Eyes Alt-J Of Monsters and Men V V Day 3 Foster The People Following W W W X X Future Music Homebake Shore Thing X Homebake, sees its 18th birthday in 2013. To celebrate 2:30 You Am I Stage Name Emo Y Death Cab for Cutie Y Y Homebake 2013 has expanded to a 3-day event, moved to a Goyte Following Z Z Z fancy new location and dropped a line up more than worthy Splender in the Grass 3:30 Beasts Of Bourbon Stage Name

Festival page (thumnail view) Festival page (list view) Festival page (Line up) Day page Festival page (Time and map) Festival page (Map) Festival page (Photos) Browse (Thumbnail view) Browse (List view) Genre (Thumbnail view) Genre (List view) Change Location Reminders Settings Profile Page Edit Profile Following Artists/Venues

A alphabetic thumbnail listing of all festivals, user can browse by all or A alphabetic list of all festivals, user can browse by all or followed festivals. An overview of the Festival based on your location. User can swipe left and A alphabetic thumbnail listing of all artists playing at the festival A alphabetic list of all artists, user can browse by all or followed artists. A map showing your current location showing, stages, bathrooms, first aid, A gallery of photos using geolocation, time stamps and #Hashtags. A list of genres to start an artist search. Content will be organised by A list of genres to start an artist search. Content will be organised by A list of artists organised by the genre and popularity. A list of artists organised by the genre and popularity. Use your current location or search by postcode or city name. A list of reminders the user has set up. Either using push notifications or Will handle your profile, notifications, accounts, feedback, T&C’s and An overview of the account holders profile. User can edit all their details from here. An overview of all the artsits you follow with the abilty to unfollow. followed festivals. right for more dates. and food and drink bars. popular genres. popular genres. leveraging the the phones inbuilt calendar. about the app.

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Verse application UX case study by Nathan Streater Page 33 THE LOGO THE LOGO CREATING A BRAND

LOGO EXPLORATION

1 - Using music notes to build a keyline or silhouette 1 2 3 of the city.

2 - Sound frequency over the same representing sound and excitement.

3 - Similar to logo 2, but joining the frequency up so the sound never stops.

4 - Drop pin which plays of the theme of find venues and concerts near you. 4 5 6 5 - Using the V or Verse and sound frequency.

6 - Simplifying logo 5 to just the V itself.

Verse application UX case study by Nathan Streater Page 35 THE LOGO FINAL LOGO

Verse application UX case study by Nathan Streater Page 36 VISUAL EXPLORATION VISUAL EXPLORATION THE DESIGN

Nearby is the default landing When the user scrolls nearby Featured will include popular Upcoming is a list of all the Side menu give quick access page for the app. in the segmented controls and advertising modules. concerts that fall under to the main parts of the app. will animate into the header. upcoming; on sale now, pre iOS7 animation and parallax sale etc. has been considered.

Verse application UX case study by Nathan Streater Page 38 VISUAL EXPLORATION THE DESIGN

Search uses predictive Predictive results will be cat- Artist page is a listing of all Artist page will show the Web view will be activated search and accelerators to egorized into nearby, artists. concert that is relevant to when the user taps speed up the searching venues, artists and festivals. your location, peaks have purchase tickets. process and put less load on been used to suggest a swip- This is a Phase 1 solution. the servers. ing gestures is possible to access more content.

Verse application UX case study by Nathan Streater Page 39 VISUAL EXPLORATION THE DESIGN

This page will show case the Photos will leverage other This page will show case Track listing of the album. Lyric page. artists discography, albums social networks API’s to details about the album. and singles. create a gallery of images through the use of geo location, time stamps and hashtags.

Verse application UX case study by Nathan Streater Page 40 THANK YOU BY NATHAN STREATER @nathanstreater