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Of Becoming a Gelatissimo Franchisee ISSUE 41 EDITION ONE 2015 The FranchiseReview OFFICIAL JOURNAL OF THE FRANCHISE COUNCIL OF AUSTRALIA Bakers Delight celebrating 35 years INSIDE of success Page 14: Changes to the Australian Small Business Commissioner Page 16: The reasons many franchise recruiters are failing – and what you can do about it Page 26: The challenges of taking your franchise overseas OVER 500 FRANCHISE CONVENIENCE STORES AND GROWING! You may not be aware that Caltex Australia operates one of the largest convenience retail networks across the country, with both company and franchised stores operating predominantly under the ‘Caltex Star Mart’ brand. Caltex is a well-recognised and reputable brand with outstanding systems and tools to enable operational success. New franchisees entering the business will be provided structured training and support on all key operational elements to set them up for success in their venture. The franchise community is strong and supportive with organised franchise councils and regular communication meetings, to ensure franchisees contribute to the brand success. Caltex has also held international conferences every 2 years with significant franchisee attendance, in locations such as China, Mauritius, Vegas and the most recent event was held in Dubai. This conference rewards high performers and is a highly anticipated event on any franchisees calendar. To find out more about our Franchise Opportunities, visit www.caltex.com.au and click on ‘Franchising at Caltex’. 331362A_Caltex Aus | 2194.indd 1 20/02/15 10:36 AM THE FRANCHISE REVIEW Contents 4 A message from the Chairman By Warren Wilmot, Chairman, Franchise Council of Australia INSIDE 8 Do you know your State Chapter? 14 FCA leads the way on changes to the Australian Small Business Commissioner 16 The $50 million question: Why are many franchise recruiters failing? By Raffael Fernandes, Head of Franchising Group, Cirrus Media – franchisebusiness.com.au 22 How your franchise business can get more value from social media By Tim Lele, Keep Left 26 The challenges of opening a business in global markets By Ian Martin, Chief Executive, Noodle Box 29 Franchisors on… Q&A with Gelatissimo, Just Cuts and Snap-On Tools 33 Using technology to support growth and recruitment strategies By Jono Britton, Managing Director, Shift8 36 Supporting franchisees on their emotional and business journey By Greg Nathan, Founder, Franchise Relationships Institute 42 Reaping the rewards at Bakers Delight Q&A with Gerry Gerrard, General Manager of Bakers Delight 48 An inside look at the International Franchise Convention 52 Meet the Young Entrepreneurs in Franchising winner Q&A with Rhys Richards, winner of International Franchise Association’s NextGen competition 56 Are you a lender-friendly brand? By Darryn McAuliffe, CEO, FRANdata Australia 61 Franchisee recruitment tips for franchisors By Professor Lorelle Frazer, Director, Asia-Pacific Centre for Franchising Excellence 63 FCA Events Calendar Published by: Executive Media | ABN 30 007 224 204 430 William Street, Melbourne VIC 3000 Tel: (03) 9274 4200 | Fax: (03) 9329 5295 Email: [email protected] | Web: www.executivemedia.com.au The editor, publisher, printer and their staff and agents are not responsible for the the accuracy of information is that of the individual contributors, and neither the accuracy or correctness of the text of contributions contained in this publication, publisher nor editors can accept responsibility for the accuracy of information or for the consequences of any use made of the products and information that is supplied by others. It is impossible for the publisher and editors to ensure referred to in this publication. The editor, publisher, printer and their staff and that the advertisements and other material herein comply with the Competition agents expressly disclaim all liability of whatsoever nature for any consequences and Consumer Act 2010 (Cth). Readers should make their own inquiries arising from any errors or omissions contained within this publication, whether in making any decisions, and, where necessary, seek professional advice. caused to a purchaser of this publication or otherwise. The views expressed in the articles and other material published herein do not necessarily reflect the © 2015 Executive Media Pty Ltd. All rights reserved. Reproduction in whole or part views of the editor and publisher or their staff or agents. The responsibility for without written permission is strictly prohibited. 1 5676-GJ CORP. DPS ad.qxp_Layout 1 20/02/2015 10:01 am Page 1 Get the tools to build bigger. Grow your business by 400%* with Australia’s largest franchised home builder. Do you know a builder wanting to take their business to the next level? G.J. Gardner Homes is looking for ambitious, business-minded builders who want to grow their revenue, increase their profits and become the Join Australia’s No. 1 HIA Local Franchisee Testimonials largest and most highly regarded builder in their community. franchise builder “I started my business scratching around Less sweat, more rewards - with business and putting one job in front of the other, marketing tools, systems & support. Become a part of G.J. Gardner Homes - the franchised building building three to five homes a year. company that is expanding across the globe. Discover the Our integrated sales and construction software, systems and Since joining the G.J. franchise group we now incredible benefits of being a part of a team that is dedicated to marketing support will empower you to build your business and build in excess of 75 homes a year. The G.J. your success. Enjoy your work, your lifestyle and your cash flow. Gardner Homes system has enabled us to give you more time to enjoy the rewards of your hard work. handle this volume.” You can also rest assure knowing that when you’re ready to retire, We are looking for licensed quality builders and entrepreneurs a G.J. Gardner Homes franchise is a proven asset that you can sell. in QLD, NSW, Victoria, South Australia and Western Australia, Dave Cummins - Builder/Owner G.J. Gardner Homes Gold Coast North who want: If you’d like to join Australia’s Franchisee - 9 years *Based on the average of Australian Franchisees who were previously operating residential Number 1 franchised home builder + to grow their business and increase their profits construction businesses. Annual revenue compared from the final financial year before visit gjgardner.com.au/franchise joining G.J. Gardner Homes to their 3rd Financial year with G.J. Gardner Homes. + to gain exposure by joining forces with a well branded company “As a smaller builder we were frustrated + building management systems capable of allowing you to grow trying to compete against ‘the big guys’. with less employees + an asset to sell when you retire We struggled with buying power and a build system to help us make the next step in our business. The G.J. system has given us the Quick Facts: tools to compete and manage all factors of + G.J. Gardner Homes has built over 20,000 homes worldwide the business and the support from our + G.J. Gardner Homes currently has over 110 franchises in master franchisee office has been spot on. Australia, New Zealand and the U.S.A Our G.J. Gardner Homes franchise has + G.J. Gardner Homes was established in 1983. It is recognised as changed our life for the better, and secured a honorable, stable and professional with a reputation for good bright future for our family.” value, good service and competitive prices Rob & Karen McMaster - Visit gjgardner.com.au/franchise to view our video Builder/Owner G.J. Gardner Homes Ballarat testimonials. Franchisee - 5 years 331364A LHP1of2_Netdeen | 2194 26/02/15 11:09 AM 5676-GJ CORP. DPS ad.qxp_Layout 1 20/02/2015 10:01 am Page 1 Get the tools to build bigger. Grow your business by 400%* with Australia’s largest franchised home builder. Do you know a builder wanting to take their business to the next level? G.J. Gardner Homes is looking for ambitious, business-minded builders who want to grow their revenue, increase their profits and become the Join Australia’s No. 1 HIA Local Franchisee Testimonials largest and most highly regarded builder in their community. franchise builder “I started my business scratching around Less sweat, more rewards - with business and putting one job in front of the other, marketing tools, systems & support. Become a part of G.J. Gardner Homes - the franchised building building three to five homes a year. company that is expanding across the globe. Discover the Our integrated sales and construction software, systems and Since joining the G.J. franchise group we now incredible benefits of being a part of a team that is dedicated to marketing support will empower you to build your business and build in excess of 75 homes a year. The G.J. your success. Enjoy your work, your lifestyle and your cash flow. Gardner Homes system has enabled us to give you more time to enjoy the rewards of your hard work. handle this volume.” You can also rest assure knowing that when you’re ready to retire, We are looking for licensed quality builders and entrepreneurs a G.J. Gardner Homes franchise is a proven asset that you can sell. in QLD, NSW, Victoria, South Australia and Western Australia, Dave Cummins - Builder/Owner G.J. Gardner Homes Gold Coast North who want: If you’d like to join Australia’s Franchisee - 9 years *Based on the average of Australian Franchisees who were previously operating residential Number 1 franchised home builder + to grow their business and increase their profits construction businesses. Annual revenue compared from the final financial year before visit gjgardner.com.au/franchise joining G.J. Gardner Homes to their 3rd Financial year with G.J. Gardner Homes.
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