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PLEASE REFER to the ILLUSTRATOR FILE for the COVER Beyondartisanship Is an Exclusive Publication Dedicated to the Manila FAME March 2012 Edition

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PLEASE REFER to the ILLUSTRATOR FILE for the COVER Beyondartisanship Is an Exclusive Publication Dedicated to the Manila FAME March 2012 Edition PLEASE REFER TO THE ILLUSTRATOR FILE FOR THE COVER BeyondArtisanship is an exclusive publication dedicated to the Manila FAME March 2012 Edition. It features the event highlights, the inspiring presence of key personalities and industry leaders, as well as the continuing participation of leading and new exporters, homegrown and international designers, trendmakers and stylesetters. BeyondArtisanship March 2012 is published by the MARKETING COMMUNICATIONS DEPARTMENT CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS (CITEM) Golden Shell Pavilion, Sen. Gil Puyat Avenue corner Roxas Boulevard, Pasay City, Philippines, 1300 E: [email protected] W: www.citem.com.ph © 2012 Center for International Trade Expositions and Missions (CITEM) All rights reserved. This publication may not be reproduced in whole or in any part, in any form, without permission from CITEM. ROSVI C. GAETOS Executive Director Art&FAM E Design has always been the country’s competitive edge. The unparalleled creativity of the Filipino artisan is harmonized into natural and indigenous materials to create market-ready and export-ready lifestyle products showcased biannually at the Manila FAME. As the global market sustains its longing for all things artisanal, Manila FAME continues to address this need by promoting exceptional craftsmanship and encouraging brilliant explorations in Philippine design, while putting buyer and consumer satisfaction at the top of mind. This monograph contains snapshots of the Manila FAME March 2012 and the exhilarating events surrounding it. From the Trend Stores to the DeXign Setting of award-winning designers Budji Layug and Kenneth Cobonpue, the show is brimming with stellar standouts in material and design, contributing to an overwhelming atmosphere of artisanship that only Manila FAME can deliver. More than being the face of design in the international market, Manila FAME is a wonderful economic indicator of the Philippine export industry. The show provides immediate and tangible impact on the country’s export growth, while supporting jobs and livelihood for both low and high skilled workers in countryside communities. A platform for superior Filipino design and craftsmanship for almost three decades, Manila FAME registered unprecedented growth in its March 2012 and October 2011 editions. Manila FAME will continue to uphold its reputation as an authentic Philippine icon that strengthens the country’s position as a Design Destination and Asia’s Design Trendsetter in furniture and furnishings, holiday and gifts and fashion. Welcome to a world beyond artisanship. Shell arts by Bon-Ace Fashion Tools, Inc. EDITORIAL BOARD EDITOR-IN-CHIEF Rosario Virginia C. Gaetos contents MANAGING EDITOR Marilou Farnacio-Cantancio ASSOCIATE EDITORS, Content Maria Aurora Mendoza Elvie A. Borje Manila FAME 2012 ASSOCIATE EDITORS, Production Design Mentoring: Josie Natori, Budji Layug & Reynico Sale Kenneth Cobonpue Mark Dresden Umayan EDITORIAL ADVISERS Design Exuberance Ma. Lourdes D. Mediran The Colony Rhea O. Matute Craft Revival Arturo M. Dimaano The Red Box EDITORIAL STAFF Manila Wear DESIGN DEVELOPMENT AND CREATIVE DIRECTOR Design Week Philippines Cheekee Montealegre-Padilla Walls of Art in Manila FAME CONTENT DEVELOPMENT AND HEAD WRITERS Maria Antonietta V. Salazar Stellar Standouts Ma. April R. dela Cruz Spotted Elements Living the Life | furniture & furnishings CONTRIBUTING WRITERS Analyn Aena Alcala Ramp Ready | fashion Neil Carlo Arriola Holiday Headliners | holiday & gifts Lyra Athena Duaso Denise Melendres KATHA: A Most Coveted Reward for Innovation CONTRIBUTING and Artisanship PHOTOGRAPHERS Mark Dresden Umayan Design for Exports Cheekee Montealegre-Padilla Maybelle Dejasco Merchandise Specialist Program Clark San Jose Paradiso Jasfrey Carandang Stone Age Dan Lizado Tribal Fusion Marco Rivera Christina Maria Tuguigui Directory of Featured Exhibitors COORDINATORS Anna Alzona Kyle Angsanto Organizers Eva Mariquina Jean Palma Liz Villegas Cham Yalong Timeless crafts. Endless design ideas and innovations. One source. Discover the unique attractions that continue to draw buyers and visitors to the Manila FAME, year after year, edition after edition. Experience freedom from monotony, and marvel at the range of diversity in products. Imagine what colorful tales lie behind exciting products sourced from booming metropolises and scenic islands, some from as far as the intriguing deep south. Come and find what lies beyond artisanship in the Philippines. In this October 2012 edition, CO-LOCATED SHOWS: Manila FAME unveils more design MANILA now talents, endless product innovations, Established in 1996, Manila Now and an outstanding display of showcases trendsetting furniture craftsmanship. A fresh spread of pieces from all over Luzon, primarily from the furniture hub of Pampanga. products that are given new treatments and enhancements, using both CEBUNEXT traditional materials and combinations For 22 years, CEBUNEXT has embodied the craftsmanship and welcome the buyers. evolving design sensibilities of Cebu, known for its rich history in BeyondArtisanship is another theme furniture making. fully explored in this March 2012 Edition BIJOUX CEBU of Manila FAME, and the Philippine With an exclusive focus on designers and manufacturers are more eco-fashion, Bijoux Cebu is the island’s premier exhibit of fashion than equal to the task of delivering accessories made from Philippine the promise behind the theme. natural materials. design MANILA FAME is proud to partner with the Creative Team of Design Icons: Josie Natori, Budji Layug, and Kenneth Cobonpue, who worked with established as well as new, upcoming exporters, manufacturers, artists and designers to deliver fresh new takes in home and fashion. JOSIE NATORI Considered a Filipino champion, Josie Natori is a successful fashion designer who promotes Philippine-made products through her company. The Natori Company is a global lifestyle brand that has come to include collections for home, fragrance and eyewear, and lingerie. In 2007, Natori was awarded the Order of Lakandula, one of the highest Civilian awards in the Philippines. BUDJI LAYUG He is an international furniture and interior designer considered a master in interpreting elegant tropical environments for residences, hotels, and resorts worldwide using available materials. KENNETH COBONPUE Iconic is an apt description for the body of works produced by this young but prodigious furniture and furnishings designer who has captured both global attention and clientele. DESIGN EXUBERANCE Exuberance best describes the liberal outpouring of design talent witnessed in nearly all editions of the Manila FAME. Little wonder the show has generated critical attention and worldwide patronage over the years. The show has sustained its presence amidst competition from global goliaths in the furniture and furnishings, homeware and fashion industries. The EPOCH Group of fresh, young talents curated an inspiring element for Manila FAME. Dubbed as The Colony, this beehive- inspired installation found functional use as a registration counter. Successfully transformed into a unique, comfortable lounge, this innovative approach to an activity as mundane as “registration” — complete with a golden pile of ripe Philippine mangoes — provided a welcome surprise to travel-weary but design-motivated buyers. Buyers from all over the world register at The Colony, a beehive- inspired counter made from recycled cardboard paper from DEKAHON, Inc. and designed by EPOCH Group. Heritage crafts dating back to prehistoric times are meticulously preserved and highlighted up to the present. WOOD SHAVING OF PAKIL, LAGUNA Wood shaving involves highly skilled and precise hands that whittle softwood into filigreed fans, peacocks, butterflies, birds and flowers. MAT WEAVING OF ZAMBOANGA DEL SUR Mat Weaving is a craft native to the Maguindanao community in Zamboanga del Sur. Seagrass is used as material for the mats, where they are woven to create different patterns. CALADO OF TAAL, BATANGAS This long tradition of hand embroidery is painstakingly executed on fine cloths such as piña (pineapple) or jusi (silk and piña threads). BEADWORKS OF DAVAO Beadworks originate from the Bagobo Tribe in Davao. Multi-colored beads are sewn, adorned or decorated into the cloth and even baskets and accompanied by bells, sequins and pompoms. Aimed at harnessing the unrivaled creativity of a new breed of brave, young upcoming designers and artists, the RED BOX program is a regular design developmental feature of Manila FAME . RED BOX THE ERA OF EPOCH EPOCH is a new movement in Philippine design. It is composed of rising young designers and artists with Filipino roots or affiliations who are based all over the world. Their designs, mostly furniture and accessories, have been called edgy, a result of Western upbringing, education, and training matched by their elation in discovering natural materials in the Philippines. Members of the group are Jinggoy Buensuceso, Daniel Latorre-Cruz, Martha Cech, Stanley Ruiz and Wataru Sakuma. THIS PAGE, above: The Epoch Setting showing new designs made with paper, resin, and interwoven fibers. (1) Chair designed by Jinggoy Buensuceso; (2) Ventana Chair designed by Daniel Latorre Cruz, manufactured by Casa Cebuana; (3) Symbiosis Speakers designed by Stanley Ruiz, manufactured by Masa Ecological Development, Inc.; (4) Interweave Bowls designed by Martha Cech, manufactured by Hacienda Crafts Manufactured by Luzon Rattan Industries OPPOSITE PAGE, from top, clockwise:
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