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Best of Both Worlds: Whytechnologyand Scienceare Collidingwithbusinessatleeds NETWORK ISSUE5 THE ALUMNI MAGAZINE OF LEEDSUNIVERSITYBUSINESS SCHOOL www.leeds.ac.uk/lubs/alumni BEST OF BOTH WORLDS: WHYTECHNOLOGYAND SCIENCEARE COLLIDINGWITHBUSINESSATLEEDS THECUTTING EDGE ? RESPONDING TO THE SPOTLIGHT ON Is cutting back on marketing in GLOBALDOWNTURN: IMTIAZ AHMAD: arecession counter-productive Where’shot and where’snot Carbon Trader at Morgan Stanley for business? DISCOVER YOUR POTENTIAL. THENEXCEEDIT. People from alloverthe world choose Leeds UniversityBusiness School fortheirMastersdegree. We areone of themost influentialBusiness Schools in the UK andhavereceivedglobal recognition forthe qualityofour teaching andresearch. We areranked11thinthe UK and57thinthe world’s top 100 business schools (Financial Times2009), hold EQUISand AMBA accreditation andare in theUKtop ten forresearch(RAE2008). So,ifyou areinterested in studying aMasters in Economics, Finance, HR,InternationalBusiness,Management or Marketing, findout morebyvisiting www.business.leeds.ac.uk/masters or email [email protected] Leeds University Business School 10% discount available to allour alumni 10%discount available to allour alumni GIVE DIRECTION TO YOUR AMBITION. We’ve made it our business to develop the leaders of tomorrow. Deliveredbyhighlyrespected business professionals, the LeedsMBA is ranked as oneofthe world’s top MBA programmes.So, whatever your internationalmanagement ambitions, we’llprovide youwiththe skills to take yourcareerfurther. If you shareour passion forbeing thebest, findout more at Leeds University Business School www.theleedsmba.com CONTENTS Welcome PeterMoizer, Dean..................... 3 School News ............................. 4 Focusonthe Gulf...................... 6 SpotlightonImtiaz Ahmad, Carbon Trader with Morgan Stanley .......................... 9 Best of Both Worlds How technologyand DEAR ALUMNI scienceare colliding with business at Leeds .................... 10 Welcome to the latest issue of the Business School’salumni magazine. As amember of our alumni Respondingtothe Global community you will probably already be aware of some of the School’sstrengths, including our Downturn Where’shot reputation for high quality research and teaching. What may not be quite so apparent is how over recent andwhere’snot........................ 14 years we have developed some distinctive expertise through our collaborative work with engineering, medicine and science, which really does mark us out as different from other schools –nationally and internationally.This approach means we are looking with confidence to the future and you can read more in the lead feature “Best of Both Worlds” on page 10. As countries throughout the world look to the post-recession environment, it may surprise you to learn The CuttingEdge? that in the not too distant future we are likely to be trading more with Libya and the Ukraine than with Is cuttingbackonmarketing France and Germany.That’sone of the findings that has emerged from work done by our Centre for in recession counterproductive International Business and features in “Responding to the Global Downturn” (page 14). For the time forbusiness?............................ 16 being, some UK companies are bucking the trend and thriving during the recession –you can see what can make the difference in “The Cutting Edge?” on page 16. And with afocus on the Gulf (page 6), GlobalTalent Centre News we explode some of the myths and misconceptions associated with doing business there. Marc Smelik.............................18 Whoever forms the next UK Government following the 2010 General Election, universities will face some Book review significant challenges with ahigh likelihood of cuts in spending. The University of Leeds is already Publications .............................19 taking action to adjust its expenditure to pre-empt the effects of sudden, substantial cuts. However, AlumniEvents the Business School depends less on Government funding than some other areas of the University,so What’s goingoninyourarea? ...20 such cuts will have less impact here. In the meantime we are maintaining our strategy of continuing to AlumniNews KerrieHanafin improve the quality of learning and teaching and in the current climate any reductions in expenditure andSarah Lisowiec ..................22 will be targeted to increase efficiency rather than compromise quality. With that in mind, the School’swork continues to grow and Iamdelighted that student numbers on our Please note: The views of the authors are not MBA programme have again increased. This year we also have more international students than ever, necessarily those of Leeds University Business School. and although the new points based system has made it more difficult to get avisa and come to Leeds, it is testimony to working closely with the Government and on our own procedures that our international student numbers have risen. Network is printed on 80% recycled paper As ever,wewelcome any comments or suggestions you may have for future issues of ‘Network’ Editor: Olivia Blythman, Alumni Relations Officer and Ihope you enjoy the magazine Correspondence is welcomed and should be addressed to the Editor at: Leeds University Business School University of Leeds, Leeds, LS2 9JT Tel +44 (0)113 343 1808 Email [email protected] Visit our website http://business.leeds.ac.uk/nc/alumni/ Professor Peter Moizer Dean Join our Leeds University Business School Alumni groups on Facebook and LinkedIn 3 SCHOOL NEWS CONSTRUCTION OF THE NEW LAW BUILDING The construction of the new Law Building started in September 2009 with the autumn term subjected to some disruption due to building work. Due for completion in January 2011, the new building will help support the Business School’sgrowth, by providing us with the use of anew 100 seat horseshoe shaped lecture theatre (a smaller version of the Yorkshire Bank lecture theatre) and some staff rooms. Artist’simpression of the new Law Building due to be opened 2011 IMPROVING THE HEALTH OF NATIONS Professor Ian Kirkpatrick is to lead amajor programme coordinating research into healthcare management in 19 countries, including many European nations, Australia, Brazil, Canada and the USA. The Centre for Employment Relations Innovation and Change has been awarded €300,000 over 4years to lead the project, which will also involve the Centre for Innovation in Health Management. The network will co-ordinate new research and share best practice in healthcare organisation and management both within and outside the European Union. Meanwhile amajor report from the Centre for Innovation in Health Management (CIHM) has concluded that the NHS has an ‘addiction to crisis’ and runs most efficiently when under pressure responding to new policies, adverse incidents and deadlines. This will have significant implications as they look to cope with the impending financial squeeze on public services. For acopy of the full report visit www.cihm.leeds.ac.uk and follow the links from the front page. Professor Ian Kirkpatrick OECD CHIEF TO WORKING WITH CHANGE ADDRESS BUSINESS Dr Andrew Robinson has completed SCHOOL ALUMNI aproject on Workplace Change and Productivity for the International Labour Angel Gurria, Secretary-General of the Office alongside Professor Virginie Perotin Organisation for Economic Co-operation and Paris II University’sDrFathi Fakhfakh. and Development (OECD), pictured left, It was presented to the ILO in Geneva in will deliver the first Business School alumni March 2009 and will be published in a lecture in London on Wednesday 3rd March. book to commemorate the 60th anniversary ECD In “Beyond the Crisis”, M. Gurria (MA of ILO Convention 98: Asserting the Right Economics 1974) will offer his perspectives to Organize and Bargain Collectively. ©O for the future. Admission is free but places are limited (email by 15th February 2010 Image: to [email protected]) 4 STRIKING GOLD Advertising and Design Masters students struck gold at the 2009 Institute of Direct Marketing (IDM) Student Competition after they devised aloyalty programme for telecom giant T-Mobile. The team of Chih Yuan Chen, Ayako Nakane and Alison Norden finished ahead of strong competition from over 100 entries in front of ajudging panel from sponsors T-Mobile, advertising agency Tullo Marshall Warren and the IDM. In addition to acash prize and Gold award, there’sthe real possibility that the team’swinning proposals will be put into practice for both pay as you go and monthly contract segments. Tony Aldred supervised the team and praised their approach: “They applied themselves brilliantly to the task and demonstrated both creativity and business insight.” Chih Yuan Chen, Alison Norden, Tony Aldred, Ayako Nakane CABINET MINISTER VISITS BUSINESS SCHOOL In the latest in aseries of visits from high profile figures in finance, the then Chief Secretary to the Treasury,Yvette Cooper MP,visited the Business School to answer questions from an audience of academics and MBA, postgraduate and undergraduate students. She was accompanied by prospective MEP candidates, in advance of the European Parliament elections. In the past year or so the School has also played host to Chancellor Alistair Darling and representatives of the Bank of England Monetary Policy Committee. At the beginning of June, Mrs Cooper,Labour MP for Pontefract and Castleford, was appointed Secretary of State for Work and Pensions. Yvette Cooper WELL DONE UNDERSTANDING CROWD BEHAVIOURS REPORT An International Services Marketing class COULD SHAPE PLANS FOR 2012 OLYMPICS were inspired this year to raise money for awell
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