MARKET ASSESSMENT OF IN GCC REGION

PREPARED BY 15 July 2019 FINAL REPORT

1 Research Background and Scope

Project Objectives

• The company is a leading Bangladeshi based diversified company, which has presence across multiple sectors including Power Generation, Textiles and Apparels, Cement, Real estate, and Hotels and Resorts

• The company’s Textile and Apparel division manufactures all kinds of apparels and garments for men, women and kids.

• The company is interested in relevant insights on the market in GCC region. The company has partners with in this strategic endeavor

• This research study will enable The company to assess the market potential of lungis in the GCC, identify sales and distribution strategy and develop its market growth strategy for GCC

Project Scope

• Geographical Scope: GCC

• Product segment under focus: Lungis worn as daily wear and night wear only.

• Key Intelligence topics covered in the study are as follows: • Demand Analysis and Trends • Supply Analysis and Trends • Sales and Distribution Channels

2 EXECUTIVE SUMMARY

3 DEMAND ASSSESSMENT OF LUNGIS IN GCC REGION

KSA, , and UAE are the largest lungi market in the GCC region, and are expected to grow at a rate between 1-3% during forecasted period 2019-2023.

GCC LUNGI MARKET SIZE (Qty in mn pieces.) GCC LUNGI MARKET SPLIT 2019 (%) CAGR 2019-2023 1.5% 45.15 45.83 1.1% 43.20 43.84 44.49 KSA 19% UAE 2.8% 51% 43.2 mn pieces 1.7% 18% OMAN 1% 5% 3%3% 1.9%

KSA Oman UAE Kuwait Bahrain QATAR 1.8% 2019 2020 2021 2022 2023

• Lungi market in GCC is expected to slightly recover in 2019 after a fall in 2014-15 onwards, and is expected to grow at a steady rate of around 1.5% till 2023 • Increasing number of immigrant population, especially from the Bangladeshi and Indian community, is the major driving force behind the lungi growth momentum in these region

4 SUPPLY ANALYSIS OF LUNGIS IN GCC REGION

The demand for lungis are adequately met, thanks to UAE’s friendly trade relation with lungi traders as majority of the lungi supplies are imported to UAE, and then re-exported to remaining GCC countries.

GCC LUNGI SHIPMENT PAST TRENDS (in mn pieces) GCC LUNGI SUPPLIES SPLIT 2018 (%)

81.48 72.89 CAGR 2015-2018 (-15%) Demand slowdown 70.73 Import duty (+5%) Qatar diplomatic crisis 59.53 19%

48.29 51% 43.91 43.2 mn pieces 19%

3%3% 5%

2013 2014 2015 2016 2017 2018 KSA Oman UAE Kuwait Bahrain Qatar

• UAE acts as a trading hub to majority of lungi traders to access other GCC markets • However, import duty levied by UAE government on all finished textile products has deterred many traders to export lungis and other garments to Dubai port

5 SUPPLY CHAIN ANALYSIS OF LUNGIS

UAE plays a key role in trading lungis from , and Indian region to GCC countries.

• Indonesia is one of the largest traders of lungis to GCC region, followed by Bangladesh and

(50-60%)

INDONESIA (15-20%) (60-70% of total exports Shipment To UAE 45% Re-export to other GCC to GCC) Dubai Port ~45-50% OF LUNGIS RE-EXPORTED (10-15%) TO OTHER GCC REGIONS BANGLADESH (20-30% of total exports to GCC) (3-7%)

Direct Shipment To Other GCC Countries INDIA (5-10% of total exports to (0-5%) GCC) • GCC imports majority of its lungis from Indonesia • With the levy of import duty by UAE government, the direct shipment to other GCC countries is expected to go high in the coming years LUNGI MANUFACTUERS OTHER GCC COUNTRIES *UAE has discontinued its trading relationship with Qatar from July 2017 onwards 6 SALES AND DISTRUBUTION TRENDS IN GCC

Lungis are widely available across multiple channels, including wholesales, retail outlets and over online.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in KGS or SQ MTRS Most of shopping streets or shopping areas sell lungis of Wholesalers offer products at a multiple brands lower price. Leading Malls/Hyper markets/ A typical cotton lungi could be Outlets that sell lungis

Imported Lungi offered in the price range AED 13 – • Abdulla Hussain Khunji traders • Most customers buy lungis AED 17 stores in Dubai Mall/ Al Wahda from small readymade shops mall • Customers typically buy 1 • Kalyan Silks lungi in a year • Kibs International has exclusive • About 10-20% of customers outlet in most GCC region prefer to get lungis from their native country Online websites • Online lungi shopping is least • Alibaba, Desertcart, Amazon, preferred

7 Way Forward for The company

1. Key focus on UAE, Oman market Almost all the citizens of UAE and Oman wears lungi underneath thobe. Currently this market needs are largely catered by Indonesian lungi suppliers. The company could offer a better-quality product at a competitive price to tap this segment of population

2. Immense opportunity for a Bangladeshi lungi brand Only about 5% of the lungis belongs to Bangladeshi brands. This is way too small when considering the Bangladeshi immigrant population based in GCC. Currently, Bangladeshi customers buy lungis which are exported from India or Indonesia. The company has an immense opportunity to tap the Bangladeshi segment of population by highlighting and advertising the product as “ Made in Bangladesh”

3. Sales and Distribution Strategies 1. The company could have tie-ups with popular and budget friendly supermarkets and hypermarkets which sell garments in GCC region. Few leading retails chains in UAE includes Al Maya Supermarket, Geant Hypermarket, and Lulu Hypermarket 2. The company could open exclusive outlets in GCC. For example: Kibs International has exclusive outlets in most of the GCC regions. It has also tie-ups wit key retail chains that sell Kibs lungis in their respective stores. 8 DETAILED ANALYSIS: DEMAND ASSSESSMENT OF LUNGIS IN GCC

9 MARKET SIZE OF LUNGIS IN UAE

The lungi market in UAE is expected to pick up gradually from 2019 after a slowdown witnessed in the previous three years.

LUNGI MARKET SIZE ESTIMATION (Qty in mn pieces) LUNGI MARKET SIZE ESTIMATION (in AED mn)

2.8% 8.8 3.7% 136

8.5 131

8.3 126

8.1 122

7. 8 118

2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 • Increasing construction and other economic activities preceding the Dubai Expo 2020 is anticipated to attract more expatriate population to the Dubai market

• Lifting visa ban on Bangladeshi citizens seeking jobs in UAE is expected to bring a positive impact for the Lungi market in the near future 10 DEMOGRAPHIC SPLIT OF LUNGI MARKET IN UAE

The positive net immigration rate of Indians and Bangladeshis in UAE is expected to drive the lungi market in the coming five years.

DEMOGRAPHIC SPLIT OF LUNGI MARKET, UAE 2019 • Majority of the Emirati men wear lungis (Wozar), preferably white in color under the thobe

10% • Indians, mostly South Indians, and Bangladeshis are the largest expatriate population in UAE who buy lungis 8% 52% • Most preferred lungis among the above segment includes cotton checked and printed lungis 7.8 million pieces • The lungis are largely used as night or daily wears by Indians and Bangladeshis, and about 50% of the lungi wearing 30% customer segments purchase at least 2-3 lungis in a year

• Lungis are not used as casual outfit, and there are few restrictions imposed by Dubai and Sharjah government in the past on wearing lungis in public places including Dubai Emiratis India Bangladesh Others Metros and parks Others category includes Sri Lankans, Nepalese, Pakistanis, Iranians and Indonesians

11 MARKET SIZE OF LUNGIS IN BAHRAIN

Bahrain has a positive net immigration rate, and the lungi market is expected to grow at 1.9%, one of its highest growth rate after UAE. LUNGI MARKET SIZE ESTIMATION (Qty in mn pieces) LUNGI MARKET SIZE ESTIMATION (in AED mn)

1.61 1.9% 2.6% 24.8 1.58 24.2 1.55 23.6

1.53 23.0

1.50 22.5

2019 2020 2021 2022 2023 2019 2020 2021 2022 2023

• The growth in non-oil sector, triggered by the rise in iron-ore exports is expected to support the economy in this year 2019

• Government's plan to promote various infrastructural projects including the refinery modernization program could create multiple job opportunities and attract more expatriates in the near future

12 DEMOGRAPHIC SPLIT OF LUNGI MARKET IN BAHRAIN

Though Bahrain is a small market, its growing expatriate population could make the country an attractive market for lungi manufacturers.

DEMOGRAPHIC SPLIT OF LUNGI MARKET, BAHRAIN • Bahrain is the least populated country among the GCC 2019 countries with over 1.7 million population in 2019

• However, its population is expected to grow at about 3.6% in 5% the coming years 12% • Bahrainis largely prefer wearing cotton pants (serwal) under the thobe. However about 20% would prefer wearing lungis under their thobe 1.5 million 54% pieces • Indians and Bangladeshis are the largest expatriate 29% communities in Bahrain and they together constitute about 41% of the lungi buyers in Bahrain

• Bahrain imports large quantity of its lungis from Indonesia, Bangladesh and India to meet its ever-growing demand

Bahrainis Indians Bangladeshis Others • Strong infrastructural projects and non-oil segment growth could attract more expatriate population in the near future, Others category includes Pakistanis, Sri Lankans and Yemenis which could in turn increase the demand for lungis

13 MARKET SIZE OF LUNGIS IN QATAR

Qatar remains a huge opportunity for lungi manufacturers, owing to its rapid growth in construction segment, and increasing job opportunities for expatriates, prior to the great event to take place in 2022. LUNGI MARKET SIZE ESTIMATION (Qty in mn pieces) LUNGI MARKET SIZE ESTIMATION (in AED mn)

1.57 2.1% 25.26 1.8% 1.54 24.75

1.51 24.25

1.48 23.76

1.46 23.28

2019 2020 2021 2022 2023 2019 2020 2021 2022 2023

• Increased government spending and infrastructure projects on account of upcoming FIFA World Cup 2022 is expected to bring in many more job opportunities for expatriate population

• However disagreement with its prominent GCC trade partners has affected its growth momentum in the past and has suffered setbacks in its trading patterns 14 DEMOGRAPHIC SPLIT OF LUNGI MARKET IN QATAR

Indians, along with Qataris constitute about 60% of the lungi buyers in Qatar.

DEMOGRAPHIC SPLIT OF LUNGI MARKET, QATAR 2019 • Indians are the largest segment of population in Qatar who buy lungis, followed by Qataris

• However, Qataris typically prefer wearing sirwal under thobe over lungis 24% • Indian expatriates in Qatar largely constitute of labors from Uttar Pradesh (UP) which does not have a significant tradition 37% of wearing lungis 1.46 million pieces • However, Keralites, the second largest Indian community in 16% Qatar are major consumers of lungis • They largely prefer printed lungis including local print, and 23% mill prints • Large quantity of lungis are imported from India, Indonesia Indians Qataris Bangladeshis Others and Bangladesh Others category includes Nepalese, Pakistanis, and Indonesians

15 MARKET SIZE OF LUNGIS IN KSA

KSA is one of the largest market for lungi in the GCC region, with a CAGR of 1.1% in the coming forecasted period 2019-2023.

LUNGI MARKET SIZE ESTIMATION (Qty in mn pieces) LUNGI MARKET SIZE ESTIMATION (in AED mn)

1.8% 1.1% 22,982 353.6

22,722 347.4

22,465 341.3

22,211 335.3

21,960 329.4

2019 2020 2021 2022 2023 2019 2020 2021 2022 2023

• Initiatives taken by the government to bring major reforms including economic diversification and Saudi liberalism could attract many more expatriates in the near future

• However, Saudization process and economic recession due to oil price decline has posed great threats to the lungi market in KSA 16 DEMOGRAPHIC SPLIT OF LUNGI MARKET IN KSA

Saudis, Indians, and Bangladeshis constitute about 95% of the lungi buyers in KSA.

DEMOGRAPHIC SPLIT OF LUNGI MARKET, KSA 2019 • Saudis, Indians, and Bangladeshis are the largest segment of population in KSA who buy lungis 5% 3% • However, majority of Saudis still prefer wearing sirwal instead 6% of lungis under the thobe

• Indonesian and Yemeni Lungis are popular in among Saudis, and are widely known as Izaar or Futah 86% 21.9 million pieces • These lungis are typically imported from Java, Indonesia and the garment is available in various colors including white, grey, brown, and maroon

• Most customer prefer dark colors in the Yemeni lungi category

Saudis Indians Bangladeshis Others • The most preferred lungis among expatriates are the cotton Others category includes Indonesians, Sri Lankans, Nepalese, checked and printed lungis Yemenis, and Pakistanis

17 MARKET SIZE OF LUNGIS IN KUWAIT

Kuwait accounts to about 5% of the total lungi market in GCC, and is expected to grow at a steady rate of 1.7% in the coming years.

LUNGI MARKET SIZE ESTIMATION (Qty in mn pieces) LUNGI MARKET SIZE ESTIMATION (in AED mn)

2.48 38.31 1.7% 2.5% 2.44 37.38

2.40 36.47

2.36 35.59

2.31 34.72

2019 2020 2021 2022 2023 2019 2020 2021 2022 2023

• The US$ 32 billion worth of public projects is expected to drive the economy and creates many more job opportunities for expatriate population • However, subdued project activity, slow reforms, and low earnings from non-oil sectors would pose a threat to its economic growth in the near future

18 DEMOGRAPHIC SPLIT OF LUNGI MARKET IN KUWAIT

Kuwaitis, and Indians constitute about 87% of the lungi buyers in Kuwait.

DEMOGRAPHIC SPLIT OF LUNGI MARKET, KUWAIT 2019

• Kuwaitis, Indians, mostly South Indians, and Bangladeshis 5% are the largest segment of population in Kuwait who buy 8% lungis

• Cotton checked lungis, printed lungis, polyester lungis, and white checked lungis are few of the product categories which 2.31 million 52% has strong demand in Kuwait among expatriates pieces • The overall expatriate population makes up to two-third of the 35% total Kuwait population. Many officials have been calling for reducing the number of expatriates to bring a demographic balance in the country

• Any such measures could witness a decline in the Indian and Kuwaiti Indian Bangladeshis Others Bangladeshi population which could hinder the growth prospects of lungi market Others category largely includes Kuwaitis, Sri Lankans, and Pakistanis 19 MARKET SIZE OF LUNGIS IN OMAN

The country’s negative migration rate is expected to slow down the growth of lungis in the coming years, and would remain at 1.3% for the forecasted period 2019-2023.

LUNGI MARKET SIZE ESTIMATION (Qty in mn pieces) LUNGI MARKET SIZE ESTIMATION (in AED mn)

129 1% 8.43 1.4% 127 8.36

8.28 125

8.21 124

8.14 122

2019 2020 2021 2022 2023 2019 2020 2021 2022 2023

• The country’s population is growing at 2% every year, despite having a negative migration rate

20 DEMOGRAPHIC SPLIT OF LUNGI MARKET IN OMAN

Omanis largely prefer to wear lungis under their thobe, which makes them the largest lungi buyers in Oman.

DEMOGRAPHIC SPLIT OF LUNGI MARKET, OMAN 2019 • Omanis, Bangladeshis, and Indians are the largest segment of population in Oman who buy lungis 4%1% 4% • They together constitute about 99% of the lungi buyers in Oman

• Omanis largely prefer wearing lungis under the thobe instead of sirwal 8.14 million • Most preferred lungis among the expatriates include cotton pieces checked and printed lungis

• There has been a significant demographic shift in Oman’s expatriate population in 2015, with Bangladeshis forming the 91% largest expatriate community in Oman by outnumbering Indians

Omanis Bangladeshis Indian Others • However, Oman’s demographics constitute about 30% of Others category includes Pakistanis, Indonesians, and their population in the age group 0-14, which are typically the Sri Lankans non-lungi wearing category

21 DETAILED ANALYSIS: SUPPLY TRENDS OF LUNGIS IN GCC

22 OVERVIEW OF INDIAN LUNGI SHIPMENT TO UAE

Even after its demand fall and import duty introduction, UAE still remains one of the major trading hub for Indian lungi manufacturers to access GCC markets.

OVERALL LUNGI SHIPMENT TO UAE FROM INDIA (in ‘000 nos.) RE-EXPORT % TO GCC REGION GCC COUNTRIES

2,356 2,323

1,719 1,700 1. 2. BAHRAIN 1,275 45-50% 1,084 RE-EXPORTED 3. OMAN 4. KUWAIT 5. QATAR*

2013 2014 2015 2016 2017 2018 *UAE has discontinued its trading relationship with Qatar from July 2017 onwards

• UAE acts as a gateway to majority of Indian lungi manufacturers and traders to access other GCC markets • The country typically imports double of its actual domestic requirement, and then re-exports 45-50% to GCC countries • However, fall in demand, diplomatic crisis with Qatar, and levy of 5% import duty by UAE government has impacted its trading transactions in the past few years • Indian manufacturers, along with Indonesian and Bangladeshi lungi manufacturers has also started trading directly with other GCC countries

23 SUPPLY ANALYSIS OF LUNGI MARKET IN UAE

The negative import trend is expected to moderate in the coming five years, and move up to 2-4% to meet the growing demand.

LUNGI SUPPLY TREND – EXCLUSIVE UAE MARKET* (in mn pieces) SPLIT BY LUNGI MANUFACTURERS 2018 16.80 16.72 Indian Others 12% 2% 12.90 12.40

9.47 8.18 Bangladeshi Indonesian 29% 57%

2013 2014 2015 2016 2017 2018

*This data does not include the lungis which are re-exported from UAE to other GCC markets

• The slowdown in demand for lungis, and introduction of import duty of 5% by UAE government has led to a sharp fall in the shipment of lungis to the UAE market

24 SUPPLY ANALYSIS OF LUNGI MARKET IN BAHRAIN

Bahrain is expected to trade directly with lungi manufacturers from India, Bangladesh and Indonesia in the coming future to meet its growing annual demand of ~2%.

LUNGI SUPPLY TREND – BAHRAIN MARKET ((in mn pieces) SPLIT BY LUNGI MANUFACTURERS 2018

2.99 Others 3% 2.57 2.14 Bangladeshi 1.98 52% 1.64 Indonesian 1.48 40%

Indian 5% 2013 2014 2015 2016 2017 2018 *Large quantity of lungis are re-exported from UAE port

• The overall Middle east crisis resulting in low demand, and textile import duty imposed by UAE government has impacted the lungi shipment to Bahrain market • However, the growth may improve in the near future considering the growth in the immigrant population, largely among Indians and Bangladeshis

25 SUPPLY ANALYSIS OF LUNGI MARKET IN QATAR

Qatar’s direct trade with lungi manufacturers and traders has grown more than 50% in the past two years following the trade crisis with UAE.

LUNGI SUPPLY TREND – QATAR MARKET (in mn pieces) SPLIT BY LUNGI MANUFACTURERS 2018

Others Indian 245 236 3% 5% 201 209 Indonesian 23% 117 95

Bangladeshi 69%

2013 2014 2015 2016 2017 2018

*Large quantity of Indian lungis are re-exported from UAE port until July 2017 • Qatar has faced major supply constraints of lungis following the Qatar-Gulf crisis of 2017 • UAE has severed its trading ties with Qatar in July 2017, and has channeled all its additional lungi supplies to other GCC markets • However, Qatar gradually picked up from its supply constraints in the following year by trading directly with lungi manufacturers from India, Indonesia and Bangladesh

26 SUPPLY ANALYSIS OF LUNGI MARKET IN KSA

The lungi supply market is expected to grow at a low moderate rate in the coming years, owing to its slow demand and negative migration rate.

LUNGI SUPPLY TREND – KSA MARKET (in mn pieces) SPLIT BY LUNGI MANUFACTURERS 2018

1,240 Others 1,226 Bangladeshi Indian 1,143 3% 10% 5% 972 924 882

Indonesian 82%

2013 2014 2015 2016 2017 2018 Large quantity of lungis are re-exported from UAE port

• KSA is one of the largest import market for lungis in the GCC region, and large quantity of lungis are re-exported from UAE port • However this market has experienced a sharp decline in the past few years • Economic crisis, lack of job security among expatriates population, and negative migration rate are few of the key reasons for the decline in lungi market in the past few years

27 SUPPLY ANALYSIS OF LUNGI MARKET IN OMAN

Growing Bangladeshi immigrants, improved economic growth for Oman in the near future could boost lungi market in the forecasted period 2019-2023.

LUNGI SUPPLY TREND – OMAN MARKET (in mn pieces) SPLIT BY LUNGI MANUFACTURERS 2018 751 Bangladeshi Others 7% 2% 592 Indian 5% 352 274 Indonesian 220 212 86%

2013 2014 2015 2016 2017 2018 *Large quantity of lungis are re-exported from UAE port

• There has been a steep decline in the import of lungis to Oman in the past few years • The import numbers for lungis has dropped 72% between the time period 2013-2018 • Economic recession, negative migration rate, demand slowdown are few prominent reasons for the declined import trend

28 SUPPLY ANALYSIS OF LUNGI MARKET IN KUWAIT

The lungi supply market is expected to grow at a low moderate rate in the forecasted period 2019-2023.

LUNGI SUPPLY TREND – KUWAIT MARKET (in mn pieces) SPLIT BY LUNGI MANUFACTURERS 2018

Others 397 Indian 3% 358 8%

280 246 241 232 Bangladeshi 39% Indonesian 50%

2013 2014 2015 2016 2017 2018 *Large quantity of lungis are re-exported from UAE port

• The lungi supply to Kuwait has dropped 42% in the time period 2014-2018 • The lungi market is dominated by Indonesian and Bangladeshi brands, and this trend is expected to continue in the near future

29 DETAILED ANALYSIS: SALES AND DISTRIBUTION TRENDS IN GCC

30 SALES AND DISTRUBUTION TRENDS IN UAE

Lungis are widely available across multiple channels, however customers largely prefer to buy them from readymade garment stores.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in • Bur Dubai Textile Souk KGS or SQ MTRS • Meena bazaar • Karama Shopping Center Few wholesalers in Dubai includes: • Al Fahidi street • Khalid Al Attar Trading (Few garment shops here sell lungis • Rochas Trading at wholesale price) • Attache Trading

Imported Lungi • Sri Sai Handlooms Malls/Hyper markets/ Outlets • Majority of the customers buy • Abdulla Hussain Khunji traders lungis from readymade shops Khalid Al Attar Trading is one of the stores in Dubai Mall/ Al Wahda • Online lungi shopping is least leading traders of Moulana lungis mall preferred • Kalyan Silks • Customers typically buy 1 • Kibs International has exclusive lungi in a year outlet in Deira Dubai • About 10-20% of customers Online websites prefer to get lungis from their • Alibaba, Desertcart, Amazon, native country

31 KEY SHOPPING MALLS/ GARMENT STORES IN DUBAI

Shopping Malls/ Garment outlets Carrefour Parthas Textiles Lulu Mall Fabindia Kalyan Silks Splash Snow White Garments Regal Fabrics Almaya Supermarket Redsun Textiles Redtag Fashion Fabrics Max Hypermarket Apsara Textiles Inaam Textile Al Madani Tailoring

32 SALES AND DISTRUBUTION TRENDS IN KSA

Lungis in KSA is widely sold in Shopping streets and Readymade garment shops.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in • Mojama’a Al Sharg (Macarona KGS or SQ MTRS. Street) • Mawakeb Al Ajer (Al Khalediya Majority of the wholesalers deal in District) Indian and Indonesian lungi brands. • Souq Al Shate’e (Al Zahra District) SRS and Kitex lungis are few of the (Few garment shops here sell • Large number of the

Imported Lungi most prominent lungis in KSA lungis at wholesale price) customers buy lungis from Malls/Hyper markets/ Outlets readymade garment shops • Kibs International has exclusive located in various shopping outlets in Riyadh, Dammam and streets Jeddah • Online lungi shopping is least preferred • SRS lungis are mostly Online websites preferred by customers and • Alibaba, Desertcart, Amazon, their sales have gone high in the past one year

33 SALES AND DISTRUBUTION TRENDS IN QATAR

Various readymade garment shops located in and around Doha offers wide range of lungis.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in • Souq Waqif KGS or SQ MTRS Malls/Hyper markets/ Outlets There are many textile wholesalers • Kalyan Silks in Doha, and the most prominent • Kibs International has exclusive one are: outlet in Qatar • Essa Al Suwaidi & Sons • Hamad Saif Al Kaabi Imported Lungi • Readymade garment shops • Al Haddad Trading Trading are the most preferred places • • AL Kilani Trading Ajwa Center WLL for lungi shopping

Online websites • Alibaba, Desertcart, Amazon,

34 SALES AND DISTRUBUTION TRENDS IN BAHRAIN

Lungis are largely available in small readymade garment shops and at few shopping streets. Considering the positive growth in coming years for lungis, there could be many more exclusive outlets and hypermarkets that could offer lungis.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in • Manama Souk KGS or SQ MTRS • Fabric Bazaar • Seef Area Shopping

Few wholesalers in Bahrain includes: • Oasis Textiles Online websites

Imported Lungi • A M Al Hashemi Trading • Alibaba, Desertcart, Amazon, • Readymade garment shops are the most preferred places for lungi shopping • About 10-15% of immigrants in Bahrain also prefer to buy lungis from their respective native countries.

35 SALES AND DISTRUBUTION TRENDS IN OMAN

Lungis are widely available across multiple channels, however customers largely prefer to buy them from readymade garment stores.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in • Nizwa Souq KGS or SQ MTRS • Al Husn/Haffa Souq

Few wholesalers in Oman are (Few garment shops here sell lungis located near Ruwi High Street, Ruwi at wholesale price) Police Station, and near KM Trading Hypermarket. Traders from Nizwa, Malls/Hyper markets/ Outlets

Imported Lungi Sur, Salalah, Sohar and Duqm buy • Kalyan Silks • Readymade garment shops garments from the above location • Kibs International has outlet in are the most preferred places Oman that sells Kibs lungis for lungi shopping • M/s Ruboa Sinaw International Co Llc Online websites • Alibaba, Desertcart, Amazon,

36 SALES AND DISTRUBUTION TRENDS IN KUWAIT

Lungis are largely available in small readymade garment shops and at few shopping streets in Oman.

LUNGI WHOLESALER LUNGI RETAILERS END CUSTOMER

Offers lungis to retailers and Shopping Streets/ Readymade customers directly as a finished garment shops product or as a fabric material in • Jahra Market KGS or SQ MTRS • Souk Al Mubarakiya (Old Souk) • Center Market • Wholesalers sells bulk lungis to • Old Khaitan end customers at a lower price. (Few garment shops in Kuwait sell • It could be anywhere between lungis at wholesale price) AED 9 to AED 12 per piece.

Imported Lungi • However, at retail it is available Malls/Hyper markets/ Outlets • Majority of the customers buy anything between AED 10- 15 or • Kibs International has two lungis from readymade shops even more for better quality outlets in Kuwait which sells • Online lungi shopping is least fabrics Kibs lungis preferred • Al-Basha Markets Group • Customers typically buy 1 General Trading And lungi in a year Contracting Company Wll • About 10% of customers • Othman's prefer to get lungis from their Online websites native country • Alibaba, Desertcart, Amazon,

37 THANK YOU

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