A Study the Buyer Behaviour Towards Small Cars
A JAGANATHAN AND K PALANICHAMY: A STUDY THE BUYER BEHAVIOUR TOWARDS SMALL CARS PRODUCED BY MARUTI SUZUKI INDIA LIMITED IN THE NILGIRIS DISTRICT OF TAMIL NADU DOI: 10.21917/ijms.2018.0113 A STUDY THE BUYER BEHAVIOUR TOWARDS SMALL CARS PRODUCED BY MARUTI SUZUKI INDIA LIMITED IN THE NILGIRIS DISTRICT OF TAMIL NADU A. Jaganathan1 and K. Palanichamy2 1Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, Gudalur, India 2Department of Commerce with Computer Application, Bharathiar University Arts and Science College, Gudalur, India Abstract like Suzuki, Hyundai, Daewoo, Ford, etc. have entered in the Indian A study on the buyer behavior towards small cars is the most important car industry while some others like Volkswagen, General Motors for the car manufactures. Such an analysis will provide car are closely watching the market. The increase in the demand for manufacturers, a quantitative estimate of level of satisfaction being small cars can be attributed to the inspirational lifestyle of people perceived by the customers. Therefore, in this study an attempt has been which makes them strive for a car early on in life. The overall age made to seek answers to the research questions such as how are the for owing a car has also decreased in recent years. Further, with the buyers satisfied with the price, fuel efficiency, maintenance, after-sale growing affluence of the rural sector, owing a car, at least a small services and overall product features of the small cars in the study area? And what are the factors that influence the customers. Hence, in car, is a foregone conclusion in modern India.
[Show full text]