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5 Killer Marketing How to Be 5 Killer Marketing with Newsletters Strategies for Success 101 How to be Don’t Believe successful on The Hype- 1010 SEOSEO MYTHSMYTHS Revealed Powered By www.BlueSquareManagement.com Contents Welcome To Don’t Believe the Hype: 10 Local SEO Myths Clicks Magazine 03 rd We know it’s hard stay up to date Thanks for checking out our 3 issue with the latest trends and understand of iSquare your online marketing “go- the difference between good SEO, to” resource for small business. Each and just bad SEO practices. A lot of month we will be covering topics that information available is unclear and inconsistent. In this article we’re resonate with local businesses just like going to expose some of the biggest yours. myths of local SEO Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complex- Marketing with Newsletters 101 ities of marketing your business online. Newsletters give you another chance It doesn’t matter if you’re just starting 07 to connect with your audience. out, or an established business owner in Furthermore, it’s is an effective strategy that your competition is your local community, you can always probably not doing and can give you benefit from increasing your brand’s a competitive edge. visibility online. To your success, Paul Birkett How to be Successful on Twitter Blue Square Management Twitter is not just for teens, tycoons 11 and celebrities. It is a marketing tool that can help grow your business and many smart small business owners CLICKS IS BROUGHT TO YOU BY are using Twitter as one of their main Blue Square Management is the leading small online marketing tools in their tool business marketing service in the Kent for over belt. 9 years. We help small businesses connect with more customers online. If you want to build your business, you need 5 Killer YouTube Strategies to market, it’s that simple. But you can lose There are a lot of different ways to thousands of pounds if you don’t know what you 16 market your business. You know it, I are doing. So we urge you to take action with know it. But did you know YouTube some of the strategies we recommend. is the 2nd largest search engine? With that said YouTube marketing is For a more “hands off” approach, we offer something that you need to be doing affordable solutions and can deliver results. We to ensure you are connecting with hope you enjoy this issue of iSquare and feel free your targeted audience. to reach out to us anytime. Don’t Believe The Hype SEO10 Myths Revealed s a small business owner, As confusing as it may be, many small busi- ness owners, just like you, are often lead to you have heard all the hype. believe that they can conduct their local You know you need to have marketing SEO the same way as the national A brands. What works for the national brands a presence online in order to sur- will not work for your local small business vive in today’s technology driven trying to beat out the local competition. business world. Yet, online mar- It is hard for any business owner to under- keting is a mystery to many small stand the difference between right and wrong business owners. And, even more in relation to local SEO marketing, as the ma- jority of information available is unclear and intimidating is local marketing. inconsistent. Let’s look at some of the myths behind successful SEO for local business. Link building is dead Claiming Business This myth can be found everywhere today, Listings will boost and primarily stems from Google’s attempt to stop unnatural links. Matt Cutts made a your SEO recent comment that people trying to build It has been thought by many local businesses, SEO should stop guest posting. However, that if they claim their business listings there is nothing wrong with posting valuable online, it will boost their SEO. Yes, it content in the form of guest posts. In fact, is beneficial to claim your business, but there are specific directories that every busi- it is not the sole reason for boosting ness should be in and is safe in Google’s eyes. SEO. There are many other factors that are involved in SEO marketing. Keyword Loaded Social Media does Domain Names not help with SEO You will be best served to keep your do- main name focused on your company Social media or social search is the rave today. name or brand name. Adding keywords Businesses that have embraced social media to your domain name does not typically are experiencing enhanced SEO marketing. provide any SEO support, not anymore Social media creates natural backlinks when anyway. It is the other SEO market- users on sites, such as Facebook and Twitter, ing activities that will promote you and share your site and information with others. help in achieving higher search rankings. The key is to post consistently, post value driv- en content and stay active in conversations. Mobile is the same Content is not as Desktop relevant Mobile searching is key for local SEO It was once thought that link building marketing. The majority of searches was the only way to build successful SEO, completed on a mobile device, are per- however, with the changes in Google’s al- formed for local services and products. gorithms, writing compelling content is Making sure that your website is ideal becoming the preferred method in SEO for mobile devices can impact your rank- marketing. As discussed above, link build- ings. If you have not considered a mobile ing is still relevant, however, investing in platform for your business, you should. value-driven content for webpages, blog posts and more, will bring more quality links and leads to you and your website. Local Pages are not needed All I need is basic SEO At the very least you definitely need to have to rank at the top of your city and state listed on your website Google Local to be included in local searches. Title tags, on-page citations and links should all clearly You should know your local competition. If state where you are located. However, if you your industry is saturated with businesses really want to boost your local SEO searches, such as yours, you may find it difficult to rank create a separate local landing page for each near the top of local searches, though not im- niche of your business. These local landing possible. You will need to invest a great deal pages will place you higher in local searches. in multiple SEO approaches, consistently, to promote your business to new custom- ers and increase your local search ranking. Photos and/or Videos are not important Multimedia can be beneficial in increasing your local here are many SEO search ranking. Images and videos often show in Google marketing strategies, searches as blended displays, therefore, these multimedia some that were once pieces can provide additional opportunities to get your Tconsidered mainstream. It’s business found. If you feel that there is no way to im- difficult for a business owner to plement photos or videos into your business marketing, keep up with constantly evolving think again. Use your imagination – videos of processes, SEO strategies and practices. photos of company events or other local events related to However, knowing which are your service or product, all make great marketing pieces. the myths and which are not can help you to make more effective decisions with your SEO marketing campaigns. Microsites and other Whether you hire a professional domains I own will to help you with your SEO help my SEO marketing or you do it yourself, There is no real value in spreading your SEO thin. Search you should understand that engines today are smart enough to know who a domain SEO is about the overall expe- name is registered to and setting up multiple domains rience for the user or search- and sites does not build your primary domain, but di- er. Take that into consid- lutes it. Furthermore, many businesses have been penal- eration, and you’ll generate ized by Google for having microsites that have duplicate more leads and sales online. content. Concentrate on building your primary website! Marketing with newsletters 101101 f you’re not marketing your small business with newsletters then you need to seriously consider it! The fact of the matter is that newsletters give you as Ia business owner, another chance to connect with your audience. Furthermore, newsletter marketing is something that your competition may not be doing so it will give you a competitive advantage amongst your local customer base. You need to have your marketing message in front of your customers as much as possible – newsletters are an additional method of engagement that should be taken advantage of. And on top of that publishing a newsletter is an awesome way to help with your branding. Think about it – only the best, most authoritative businesses out there have their very own newsletter, right? Wouldn’t it be great if you were thought of as the “best” and most “authoritative?” Sure it would! Here are a few things to consider that will help you get your newsletter marketing off the ground: Let’s Talk Statistics When you are putting your newsletter together there are a few different options that you have. First off, you can make your news- letter in “hard copy” format and distribute it to your customers as they are in your store or through direct mail – this is the hard way.
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