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Communication Plan

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Communication Plan APPROVAL PAGE TECHNICAL SPECIFICATIONS/SPECIFICATIONS/ TERMS OF REFERENCE (TOR) MULTIMEDIA MONITORING PROJECT Research, Innovation and Strategic Advisory Corporate Communications Office Corporate Affairs Department Prepared by: Precious Anne L. Taliwaga Staff Officer III, Corporate Affairs Department Reviewed by: Dindo M. Satumba Communications Officer II, Corporate Affairs Department Mercedita Irene D. Tayag Manager, Corporate Affairs Department Approved by: Margie A. Jorillo Vice President, Corporate Communications Office A. Project Title: Multimedia Monitoring Project B. Total Approved Budget: Php400,000.00 C. Rationale The Corporate Communications Office (CCO) is tasked to monitor daily news on the GSIS to keep track if press releases reach the targeted audiences in all media forms. Monitoring also covers view of key government officials and the public on pressing issues that may form part of perceptions and level of satisfaction with GSIS policies and programs. With very limited capability to monitor news appearing or heard in media vehicles of wide circulation or coverage, as well as do media analysis, CCO – like BSP, DBM, DTI, many other government agencies – has been outsourcing media monitoring since 2004. D. Scope of the Project and Specifications 1. Monitoring and analysis of GSIS company news, in print, radio, television, online and social media; 2. Monitoring of GSIS invitations to bid (ITBs), print, and radio ads 3. Interviews of GSIS executives or employees in radio, TV, and online, and 4. Monitoring of industry news, political and government news E.1. Specifications of services to be procured The provider must be able to: 1. Monitor and sort daily the following subjects or topics: a. GSIS company news i. Direct mentions, including press and photo releases ii. News on products and services iii. Events and sponsorships b. Industry news i. Macroeconomic news ii. Banking and finance news iii. Insurance news Specifications Multimedia Monitoring Project Page 2 of 4 _________________________ ________________ ______________________ _______________ Precious Anne L. Taliwaga Dindo M. Satumba Mercedita Irene D. Tayag Margie A. Jorillo iv. News on other social insurance funds c. Political and government news d. Published GSIS ITBs e. Interviews of GSIS executives or employees f. TV and radio ads 2. Monitor daily all broadsheets, tabloids, and magazines nationwide 3. Monitor all news and public affairs programs in the following stations: TV - ABS-CBN - UNTV - PTV-4 - Net 25 - ABC 5 - CNN - GMA 7 - GMA News TV - Channel 11 - DZMM TeleRadyo - ANC Radio AM - DZEC 1062 - DZMM 630 - Radyo ng Bayan - DZBB 594 (Radyo Pilipinas) 738 - DZRH 666 - Radyo La Verdad 1350 - DZXL 558 - Radyo Veritas 846 - DWIZ 882 (RMN) - Solar News - DZRJ 810 - Bombo Radyo - DZAS 702 - DWWW 774 FM - MOR 101.9 - Home Radio 97.9 - DWLS FM 97.1 - Wish 107.5 - DWRK 96.3 Easy Rock - Star FM 102.7 a. All other programs that the GSIS will specify in the contract; and b. All other TV and radio stations not mentioned above. 4. Submit monthly and quarterly analysis of monitors Specifications Multimedia Monitoring Project Page 3 of 4 _________________________ ________________ ______________________ _______________ Precious Anne L. Taliwaga Dindo M. Satumba Mercedita Irene D. Tayag Margie A. Jorillo E.2. Support Service Requirements Not applicable F. Performance Warranty and Clear Statement of the Required Standards of Workmanship, Materials, and Performance of the Goods and Services to be Procured Not applicable G. Brand and specifications of the existing items, materials, equipment/hardware/software and accessories, if the former are related to the goods and services to be procured Not applicable H. Drawings/Plans and Other Necessary Information Not applicable I. Place of Delivery Not applicable J. Terms of Payment Payment shall be made on a monthly basis subject to the submission of the monthly reports and billing statement. K. End-User Unit Responsibilities The End-User Unit is responsible for the following: Ensure that the requirement takes into account GSIS’s monitoring requirements Ensure compliance with relevant legal obligations relating to the services purchased Processing of payment. Specifications Multimedia Monitoring Project Page 4 of 4 _________________________ ________________ ______________________ _______________ Precious Anne L. Taliwaga Dindo M. Satumba Mercedita Irene D. Tayag Margie A. Jorillo .
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