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www.contentasia.tv Issue 128: 3-16 October 2011

450+ Asian buyers Viacom, SBS ink Korea joint venture heading to Cannes Local MTV, Nick to join SBS bouquet New MIPCOM profile for Indonesia, Thailand Viacom International Media by SBS and 49% by Viacom, gives Networks (VIMN) and SBS Media SBS its first children’s channel in Indonesia and Thailand have a Holdings have inked a joint ven- Nickelodeon Korea. downtherabbithole whole new take on the interna- ture to create localised Korean- A new chief executive will be tional content scene this year. language version of MTV and appointed to run the joint ven- As the global programming Nickelodeon channels. ture along with programming What’s really going on industry heads to Cannes for this The deal makes Viacom part heads for both channels. The year’s MIPCOM market (3-6 Oc- of a growing community of in- new entity will retain all existing out there... tober), organisers Reed Midem ternational media brands that permanent, full-time MTV Korea The pay-TV question of the say that the two markets are have thrown their Korea lot in and Nickelodeon Korea staff. moment in Asia is... who’s the fastest growing of all Asian with local media giant SBS. These The local services, scheduled wearing what to the Cas- countries at the show this year. include CNBC, ESPN and NBCU- to launch in December this year, baa Charity ball this year? About 1,200 participants from niversal’s E! Entertainment. will be distributed as part of SBS’s Asia are expected in Cannes The new venture, 51% owned more on page 5 Big pay-TV Issue of the Day (aka this year, including 451 buyers. obsession for the next month): The largest delegations are from What to wear to the Casbaa Japan, Korea, China, India and ‘Reimagined’ Sinbad heads for KidsCo Costume/Charity Ball in Hong Singapore. 1st long-form original series adds adventure to line-up Kong on Thursday, 3 November. ‘Reimagined’ hero Sinbad global kids channel’s original The theme this year is Hall of Eurosport HD makes his first appearance on production expansion strategy. Games. KidsCo screens in the second Announced in April this year We’re thinking our fave Plants launches in Asia Pac half of next year as part of the more on page 8 versus Zombies... especially since the latest iPhone update Regional sports broadcaster includes a “Race to China” Eurosport has launched an HD microgame. Or maybe Angry channel across the Asia Pacific. Birds, but now that the plush is The channel went up on 28 all over 7-Eleven, maybe the September with three distribu- birds are a bit yesterday. What tion deals signed – TFN Media about a costume in honour of and Kbro in Taiwan and SkyLife the brand new shiny Sponge- in South Korea. Bob MMOG? Alternative: Eurosport HD will be a near si- Poker, roulette, blackjack, slot mulcast of the current Eurosport machines? We have dibs on standard definition channel. the Queen of Diamonds. Key HD content includes the But some are saying it’s more Tour de France, WTA Women’s like tennis, cricket and basket- Tennis Tour, IAAF Diamond ball, so there is bound to be a League Athletics, World Touring parade of Serenas, Sachins and Car Championships, 24 Hours LeBrons and around the charity of Le Mans, Rugby French Top tables this year. 14, Eurocup Basketball, and Still a month to sort it all out. World Championships of Alpine We’re counting down... Skiing. Sinbad

01 conTenTASIA summit

Faceto Face withAsia’sBuyers&Programmers 5-6 December 2011, Singapore

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3-16 October 2011 02

Summit HseAd_w_OUTDOOR_logo.indd 1 9/13/11 6:21:31 PM 3-16 October 2011

All heads in space @ Asia’s annual satellite confab Who else said Euro uncertainty clouds satellite industry outlook, Asian leaders say what in Bali... This year’s Asia Pacific Satellite How will the International Tel- cess from home subscriptions, “The high cost of Communications Council annual ecommunications Union (ITU) although growth is the strong- gathering closed on Thursday resolve this one? Like much else est in the region. “Indonesia’s launches today is a (29 September) with uncertainty in the satellite industry, there’s no geographic construct does not barrier to demand.” about Europe’s economic situa- simple answer and whatever the make internet access available Christophe Bauer, tion and its impact on Asia, calls solution does end up being, it’s to all. Only satellite can do that,” Vice President, SpaceX to grow demand for satellite not going to come quickly. Kentjono said. capacity instead of moaning The ongoing strength of sat- Indonesia’s pay-TV subscribers “Our dream is to lower about too much supply, hopes ellite in markets like Indonesia are estimated to reach 2.4 mil- the cost of access to that launch costs would soften was highlighted, particularly lion by 2015. with new competition, and ap- for its ability to deliver broad- Media Partners Asia (MPA) space by making a little plause all round at the return of band across a cable-disabled executive director, Vivek Couto, money on a lot of flights.” Sea Launch to the market. geography. said television viewership would Christophe Bauer, SpaceX Delegates gathered in Bali for Handhi Kentjono, PT MNC continue to grow in Southeast the three-day event also heard SkyVision vice president, also Asia and India. “There is no major “Sea Launch is back strong support for the local con- stressed SkyVision/Indovision’s distruptor,” he said. tent market, which they agreed strengths, saying that “content Another trend was the growth from bankruptcy with five was a key growth driver for the and exclusivity are important of broadband usage, par- missions this year, three satellite business. and local is a must. Distribution ticularly mobile. “We see this missions next year and up It was also clear that, as much is another key. We do not allow exploding in the next four to five as has already been resolved in any third party to take charge of years,” he said, adding: “It will to five in 2013.” orbit, spectrum specialists at the our distribution.” be interesting to see how televi- Kjell Karlsen, President & ITU’s WRC (World Radiocommu- MNC has 125,000 hours of sion companies will work in that General Manager, Sea Launch nication Conference) meeting content in its library. The media ecosystem”. in Geneva in January 2012 have group programmes a bouquet This year’s 50 million direct-to- “In future, MNC’s local pro- a major agenda to get through. of powerful free-TV channels, home satellite subscribers in Asia duction will head for pay- This includes limiting in-orbit inter- including RCTI and MNC TV, in are expected to grow to 107 ference from operators moving addition to nine in-house pay-TV million by 2015 and 158 million by TV before free-TV, reversing their satellites around in space. channels on its own Indovision 2020. Couto said the big driver the current situation.” As global satellite attention platform. was India’s commercial industry. Handhi Kentjono, Vice President from, among others, Malaysian Outlining Indonesia’s market He also said DTH affordability was Director, MNC SkyVision operator Measat, turns to servic- situation, Kentjono said television a huge issue, and that operators ing the African market, the issue was by far the country’s most were emerging with low rates as “Anything that makes a of orbital slots – or rather, the lack powerful medium and that use/ their differentiator. of them – for African nations is growth of social media was stel- DTH customer stick to you, expected to grow increasingly lar. Figures he presented showed Leading markets by DTH subs is a good thing. In India, thorny. that Facebook in Indonesia has in 2015 it’s a little more difficult.” It’s not that no one wants Afri- 38 million users, making it the India 63.8 million Scott Zimmer, Senior can countries to have their own site’s second largest market in China 20.7 million Vice President, Echostar slots, it’s just that, while Africa the world. Indonesia is Twitter’s Korea 4.1 million wasn’t looking up into space, number one market in Asia and Japan 4 million all the spectrum was spoken the third largest worldwide after Malaysia 3.7 million “Even with all the chal- for by others around the world the U.S. and Brazil. Indonesia 2.9 million lenges, we see DTH in Asia who were, says Measat’s senior At the same time, internet Vietnam 1.6 million continue to grow rapidly.” vice president and ITU Radio penetration is a low 12.5%, and Philippines 0.6 million Jarod Lopez, Director of Sales, Regulations Board member, Dr of that 83% is at internet cafes. Source: Media Partners Asia (MPA) Measat Ali Ebadi. Only 16% of internet users ac- http://www.media-part- ITC MARATHA HOTEL, MUMBAI OCTOBER 11, 2011 Summitners-asia.com/IDPS1 Website >> 1

03 contentasia_192_250 copy.pdf 1 9/19/2011 4:16:02 PM

CMY

3-16 October 2011 04 3-16 October 2011

Singapore MDA revamps funding schemes thetweetlife Programmes slashed from 46 to 5, co-investment ditched Bits & pieces from Singapore’s Media Develop- try at five key stages of growth was on track towards S$8 billion/ our Twitter feed... ment Authority (MDA) has from ideation, production, US$6 billion by 2013. Turns out African gov’ts were slashed its funding schemes from marketing, talent up-skilling to He also said the new grant asleep @ the wheel while 46 to five, ditching previous “co- enterprise development.” schemes “does not solve all global satellite giants nabbed investment” policies in favour of Grants are available to seven problems”. all African orbital slots. So now a grant-based system. sectors: broadcast, animation, In the same breath, he men- they have none... The new structure is effective film, music, interactive media, tioned the ongoing reviews of the 27 September 2011 immediately. Existing projects un- games and publishing. country’s public broadcast and der the 46 schemes will continue MDA chief executive, Aubeck film sectors. These are scheduled Measat getting ready to add to be serviced to completion, Kam said the shift from co- to be complete over the next few another 2 HD channels up- the MDA said. investment to grants also meant months, he added. ping total to 23, but no clues A total of S$88 million/US$68 the MDA would no longer share Kam also said the new frame- on who yet. Jarrod Lopez on million has been set aside for rights for programmes. work was not final. “We should stage @APSCC in Bali now. the five schemes. The new MDA Kam said Singapore’s media operate on the basis that contin- 27 September 2011 Grant Schemes “seek to meet sector generated S$6.4 billion/ uous adaptation and refinement the evolving needs of the indus- US$5 billion of value-added, and will be necessary,” he said. APSCC discussion in Bali has turned to the top things u from page 1: Viacom Korea tainment and segments for the Korean telecast need in disaster situations cable and satellite television children’s pro- of the Nickelodeon Kids’ Choice (batteries, generators, cen- chanel bundle. The package gramming for Awards. tralised management...) includes SBS Golf, SBS Plus (dra- the channels Although the bulk of Viacom’s 27 September 2011 ma/entertainment), SBS ESPN, and for distri- business in Korea will be trans- SBS-CNBC and E! Entertainment bution across ferred to the joint venture, Maaaajor space/satellite heart- Channel Korea. Viacom’s glo- Paramount will remain separate to-heart looming @WRC Ge- The agreement, which comes bal platforms. as will the alliance with Chosun neva early 2012. Regulations/ 10 years after MTV launched its The global to provide content for its new policy panel @APSCC today first 24-hour channel in Korea, channel expo- Robert Bakish general entertainment channel, just a teeny taste apparently. involves rebranding MTV Korea sure model will follow that set Bakish said. 27 September 2011 as SBS-MTV. with channels such as Colors, The joint venture will take over The rebranded service will air produced out of India by Vi- all Viacom staff and operations Had to happen: conversa- music – including the ever-pop- acom’s local JV with Network18, in Korea. tion has turned to piracy. Yes, ular k-pop – and youth-oriented Bakish added. So far, Colors is dis- In an interview from Seoul important, but so yawn on a local and international program- tributed in the U.S. and the U.K. shortly before the announce- panel, especially when noth- ming from SBS Productions and Viacom will also represent the ment, Bakish said the venture ing new to say. @APSCC MTV. venture’s consumer products would strengthen MTV and 27 September 2011 Viacom’s other brands and interests outside Korea. Nickelodeon’s household distri- brand extensions, including SBS Media Holdings will man- bution and advertising revenue Zhiheng says Great Wall prob- Comedy Central, VH1 and Nick age Korean advertising and in Korea, in turn allowing the ably won’t launch anything Junior, are likely to follow the two affiliate sales and represent venture to boost investment in else on 18th of any month flagship channels into Korea, consumer products for both the services. ever again because of mul- although no timetable has been networks. Korea’s television advertising tiple failures on that date.@ set, said Robert Bakish, Viacom Programming details for the re- market is expected to be worth APSCC International Media Networks worked Korean channels will be US$300 million in 2012, rising to 27 September 2011 president and chief executive. announced closer to launch. US$422 million by 2015, accord- The joint venture has com- To date, Viacom’s Korean orig- ing to PricewaterhouseCoopers’ China Great Wall Industry on mitted to producing original inal programming has included Global Entertainment And Media track to break annual launch Korean-language music, enter- ME:TV, Dance Battle and local Outlook 2011-2015. records this year, says VP Fu Zhiheng @APSCC in Bali 27 September 2011

Clearly no one told APT Sat- ellite that sales pitches on Face to Face with Asia’s Buyers & Programmers conference panels is a yawn. Could have got that stuff off 5-6 December 2011, Singapore their website. @APSCC www. contentasiasummit.com 27 September 2011

05 inproduction

ContentAsia’s INproduction looks at local production houses, what they’re making and what they’re thinking.

Paper Moon (Mandarin movie) Bersalji Di Kuala Lumpur Bangis Double Vision

Elevator pitch 23-year-old production arm of Production budgets Varies from RM25,000/ Forget Me Not Mandarin drama (30x60 mins) Vision New Media. Has the full range of con- US$8,000 to RM20,000,000/US$7,000,000 for ntv7 (Malaysia) about a young man who tent creation capabilities. Produces hundreds confesses to brutally murdering his mother. But of hours of programming a year in English, Co-production partners Nickelodeon; Sin- the body cannot be found and he is released Bahasa Malaysia, Bahasa Indonesia, Tagalog, gapore’s MediaCorp Raintree Pictures and for lack of evidence. In the media frenzy that Vietnamese, Cantonese, Mandarin and Ger- Scorpio East Pictures; Germany’s FFP New follows, mysterious details come to light... man for companies in Asia and Europe. Media GmbH; Philippines’ ABS-CBN and GMA; Indonesia’s RCTI and Indosiar; Malay- Footprints in the Sand (30x60 mins) Mandarin Has production offices in Petaling Jaya, sia’s RTM, Astro Entertainment and Media drama series about a businesswoman and the Malaysia (base) with regional production Prima; among others lengths she goes to make her mark in the foot- hubs in Jakarta and Manila. Employs 115 wear industry. Produced for ntv7, Malaysia. full-time staff Rights arrangements Varies Bersalji Di Kuala Lumpur (telemovie, 2010) Best known for Ah Long Pte Ltd, Malaysia’s Distribution/syndication Double Vision’s pro- Malik learns about love and life while trying highest box office hit for a local Chinese ductions are distributed through its sister distri- to make it snow in Kuala Lumpur – and keep movie; Chinese drama series The Iron Lady bution company, Vision Plus Entertainment his girl with him. Telemovie for Astro Citra. and Age of Glory (won eight awards in the 2010 Malaysian Chinese TV Awards, including Equipment and facilities Two sizeable stu- What would you most like to see happen in Best Drama), Tagalog drama series, A Time dios, production equipment (electronic field Asia’s production industry? “I would love to For Us, Malaysia’s first International Emmy production units, multi camera production see moviegoers and television audiences nomination, telenovela category; animation units), post-production suites (offline and embracing and watching local content – series Tripping the Rift (International Emmy online video editing suites, non-linear digital without them, there is no production indus- Nomination); English comedy Kopitiam; Ba- editing suites, audio post-production suites try.” (Peggie Lim) hasa Malaysia comedy Mat Dom Teksi; Chi- as well as tape transfer, digital mastering nese interactive short-drama Trio & A Bed. and standards conversion facilities), full-scale If there was one thing you would do to make volume dubbing and subtitling services, sup- a positive difference to local production in Who’s who Low Huoi Seong, CEO Vision New ported by six in-house international standard Asia, what would it be? “Greater and tangi- Media; Ong Siew Min, CFO Vision New Me- audio studios, fully equipped with the latest ble government support for locally produced dia; Peggie Lim, COO Double Vision Pro-tools technology content in all languages, whether by way of direct or indirect funding or development of Genres Dramas, sitcoms, tele-features, game Current TV productions Bangis, Tagalog the industry.” (Peggie Lim) shows, magazine shows, documentaries, drama (65x30 mins) for TV5 in the Philippines. children’s programmes and variety shows for Bangis is a 30-foot crocodile who shares a What’s the hardest part (if there is one) television and movies kindred relationship with his master Eboy, a of producing television content in Asia? local boy who together with his family raises “Low and relatively fixed pricing structures Production hours per year Produce/co-pro- Bangis as one of their own. All is well in this compared to those in the West that reflect duce up to 800 hours per annum (TV content crocodile farming area until a series of killings unfavourably on locally produced content.” and theatrical movies) by a Giant Crocodile... (Peggie Lim)

Face to Face with Asia’s Buyers & Programmers 5-6 December 2011, Singapore www.contentasiasummit.com

3-16 October 2011 06 buyertalk

ContentAsia’s ongoing focus on Asia’s most important buyers explores how they think and what they want.

Shaikh Hj Hanafiyah Shaikh Hj Ahmad, Head of TV Planning and Broadcasting, Radio Television Brunei (RTB)

Shaikh Hj Hanafiyah Shaikh Hj Ah- Do you remember the first pro- mad is the head of TV planning gramme you ever bought and and broadcasting for Brunei Da- what were you thinking at the russalam’s terrestrial station Radio time? “Genre wise, we aired the Television Brunei (RTB). He works first Korean drama series (on RTB2) with the station’s acquisition and in 2006 to attract more young channel managers in deciding audience and the first health/life- the best appropriate content to style talk show on (RTB 1) to give air. The station’s acquisition shop- more health info and education ping list usually covers free-TV to the general public.” rights for drama, movies, children, documentary, magazine, com- What is your best buy ever – and edy, telenovela, reality, lifestyle, why? “The standard procedures live entertainment and musical Is there anything you wish pro- factual and game shows. RTB involved the acquisition manag- TV shows.” gramme licensing and distribution operates five free-TV channels: ers in negotiating content deals, people would do that they are not RTB1 (infotainment, inspirational, followed by the channel manag- If money were no object, which doing now? “It would be preferred lifestyle), RTB2 (education, gen- ers in selecting the best titles for three programmes would you for them to willingly send telecast eral entertainment), RTB3HD their respective channels (with buy tomorrow? “Latest block- materials prior to payment.” (HD general entertainment), the support of a panel member). buster movies in HD.” RTB5 (religion-oriented), and an The best buy for RTB1 this year is What do you think is the most international service RTB4 (100% docu/drama Qamar Bani Hashim What is/has been your greatest important part of your job? locally produced programmes). (30x60 mins). We aired it daily dur- television extravagance? “Car- “Everything is important, from ing the holy month of Ramadhan rying out the promo/marketing the acquisition stage to paying, What kind of sales pitches do this year and it was well received of big key titles, which includes airing and returning tapes (the you respond best to? “As a by our audience. The high-cost inviting the celebrities on-ground process of returning the telecast government-owned free-to-air production title is not only rich in to meet with the audiences. Our materials to distributors).” TV station, we are open to all information and deep research yearly on-ground project, RTB Me- kinds of sales pitches. What at- fact findings but the overall Mid- dia Carnival, has been successful What programme do you watch tract us most is content that are dle East setting also helps to cre- in attracting big crowds.” most often for your own enjoy- most suitable for our channels in ate the Ramadhan mood to our ment? “During my free time, I terms of our culture, philosophy Muslim audiences.” What do you find most difficult love watching action pack-, and Islamic values.” about the programming/acquisi- epic-, family- and romance- What has been the highest-rated tion process? “It would have to oriented movie titles.” How much of a show do you programme you’ve bought in the be the waiting game process, watch before you buy? “The Se- past few years? “There are too for title selections and the late The key trade events that you lection and Evaluation Panel Pre- many high-rated programmes responses from the suppliers.” will be attending this year and view of each channel watches at to be named but one of them what will you be looking out least one or two episodes before is U.S. drama series Prison Break. What do you hate most about the for? “MIPCOM, MIPTV, ATF and making recommendation and Korean drama series have been acquisitions process? “The lengthy TIFFCOM. We are looking for our then the list of suggested titles are doing exceptionally well too.” negotiation period. Preferably, I highest-rated genres such as submitted and reviewed by the would love to get the deal done documentaries, reality and Ko- Foreign Programmes Purchasing Is there any show you wish you as quickly as to get the selected rean drama, as well as all other Committee for approval.” had bought? “Family-oriented programmes in time.” relevant genres.”

Full list of Asia’s buyers and programmers at... more at www.asiacontentwatch.com

3-16 October 2011 07 3-16 October 2011

U.S. Asian TV homes up 10%, Nielsen stuff2know Ethnic Asian TV households in the rate of Hispanic/Latino TV C NTENTASIA All eyes on Korea’s the U.S. are up almost 10% for homes, which will increase 4.6% this year from last year. Poseidon the 2011-2012 TV season, adding Editorial Director more than 400,000 homes and African-American/Black TV Korea’s much-anticipated Janine Stein bringing the total to 5,273,450 homes for the season are up maritime drama, Poseidon, Assistant Editor from last year’s 4,812,310. 1.5% to 14,277,840. has premiered on public Malena Amzah The Nielsen Company’s latest Los Angeles remains the top broadcast network KBS with [email protected] TV Universe Estimate showed market for both Hispanic and the country’s Coast Guard at Research Assistant Asian homes growing at double Asian TV households. the centre of the action for the Shariffah Diyanah first time. Drama director Yoo [email protected] Cheol-young says the show, From page 1: KidsCo The choice of Sinbad to kick which went on air on 19 Sep- but until now known only as the off the long-form original content Design tember, would depict coast secret Project X, the new series initiative was also parents-based. Rae Yong guard officers more broadly is KidsCo’s first long-form original “We wanted a brand that par- [email protected] than just their fight against commission. ents know and are familiar with,” crime. Poseidon was written Sinbad is also KidsCo’s first Masilamani says. Production Assistant by Cho Kyu-Won, who also HD series, and comes as the In addition, a lead character CJ Yong penned popular drama Iris. company prepares its first full HD who is not “totally Western” re- [email protected] channel. The series will air first in flects KidsCo’s global character, Taiwan $$ for HD TV dev Asia, followed by KidsCo chan- Robinson adds. Taiwanese media authorities nels in other parts of the world. Sinbad is part of KidsCo’s big- Associate Publisher Indian production house Im- have set aside almost NT$1 gest investment so far in original (Americas, Europe) and age Ventures will animate the production. “It’s a logical next billion/US$33 million to support VP, International Business 26-part series, created by Ma- step in building our brand,” Rob- HD TV content development Development laysian Raja Masilamani out of inson said in an interview earlier ahead of the 1 July 2012 Leah Gordon London-based Creative Media this year. The goal remains to digital switch deadline. Local [email protected] Partners. Animation begins in become the fourth global kids daily, The China Post, quoted Sales and Marketing (Asia) November. network, “and you can’t do Government Information Masliana Masron In addition to kicking off that with just library content. We Minister Philip Yang as saying [email protected] that in 2012, the government KidsCo’s original long-form slate, need to have original and first Sinbad injects a new type of ad- run as well”. would funnell a third of the To receive your regular free subsidy to support Taiwan venture into the line-up without Chennai-based Image Ven- copy of ContentAsia, please Broadcasting System (TBS) deviating from the channel’s ture was also behind Bommi & email [email protected] programme production for original terror/malice/violence- Friends, KidsCo’s first acquisition the digital environment. Yang free remit, managing director from India earlier this year for Published fortnightly by: was speaking at the opening Paul Robinson says. Asia, Australia and Central and Pencil Media Pte Ltd of the Taipei TV Festival 2011. “We’re expanding the brand,” Eastern Europe. The exclusive Masilamani adds. rights agreement included a 730A Geylang Road Singapore 389641 Discovery special for Sinbad a la KidsCo involves two-year hold back against Tel: +65 6846-5987 Taiwan’s centennial time travel, adventures in new free TV. galaxies, a shape-shifter called The Sinbad commision comes Fax: +65 6742-9683 Discovery Channel celebrates www.contentasia.tv Taiwan’s centennial this year Lana (who appears as every- about two months after KidsCo with a three-part HD special, thing from a lampshade to an el- announced the acquisition Taiwan Revealed, that “show- ephant), a 3D futuristic look and of its first Chinese programme What is ContentAsia? cases the events, forces and strong environmental themes. – animated series Traces, co- ContentAsia refines today’s people that have shaped Problems Sinbad solves in produced by Taiwanese anima- info-deluge into usable, di- the island”. Discovery says distant galaxies include oil spills tion studio, Xanthus, and Swiss gestible, and reliable intelli- gence about entertainment it has produced more than and toxic waste. Referencing animation studio, Animagina- current events means the show tion. The HD show in Mandarin content creation, funding, 250 hours of Taiwan-related financing, licensing, distribu- content since 2003, including will work on lots of levels, for kids and English premiered on 5 and parents, Robinson says. September. tion, and technology across Portraits: Taiwan. the region. ContentAsia’s products – including electronic, print and online pub- lications – are tailor-made to deliver just what you need Face to Face with Asia’s Buyers & Programmers whenever you want it.