programming • schedules • C NTENTASIA data • buyers • www.contentasia.tv Issue 128: 3-16 October 2011 450+ Asian buyers Viacom, SBS ink Korea joint venture heading to Cannes Local MTV, Nick to join SBS bouquet New MIPCOM profile for Indonesia, Thailand Viacom International Media by SBS and 49% by Viacom, gives Networks (VIMN) and SBS Media SBS its first children’s channel in Indonesia and Thailand have a Holdings have inked a joint ven- Nickelodeon Korea. downtherabbithole whole new take on the interna- ture to create localised Korean- A new chief executive will be tional content scene this year. language version of MTV and appointed to run the joint ven- As the global programming Nickelodeon channels. ture along with programming What’s really going on industry heads to Cannes for this The deal makes Viacom part heads for both channels. The year’s MIPCOM market (3-6 Oc- of a growing community of in- new entity will retain all existing out there... tober), organisers Reed Midem ternational media brands that permanent, full-time MTV Korea The pay-TV question of the say that the two markets are have thrown their Korea lot in and Nickelodeon Korea staff. moment in Asia is... who’s the fastest growing of all Asian with local media giant SBS. These The local services, scheduled wearing what to the Cas- countries at the show this year. include CNBC, ESPN and NBCU- to launch in December this year, baa Charity ball this year? About 1,200 participants from niversal’s E! Entertainment. will be distributed as part of SBS’s Asia are expected in Cannes The new venture, 51% owned more on page 5 Big pay-TV Issue of the Day (aka this year, including 451 buyers. obsession for the next month): The largest delegations are from What to wear to the Casbaa Japan, Korea, China, India and ‘Reimagined’ Sinbad heads for KidsCo Costume/Charity Ball in Hong Singapore. 1st long-form original series adds adventure to line-up Kong on Thursday, 3 November. ‘Reimagined’ hero Sinbad global kids channel’s original The theme this year is Hall of Eurosport HD makes his first appearance on production expansion strategy. Games. KidsCo screens in the second Announced in April this year We’re thinking our fave Plants launches in Asia Pac half of next year as part of the more on page 8 versus Zombies... especially since the latest iPhone update Regional sports broadcaster includes a “Race to China” Eurosport has launched an HD microgame. Or maybe Angry channel across the Asia Pacific. Birds, but now that the plush is The channel went up on 28 all over 7-Eleven, maybe the September with three distribu- birds are a bit yesterday. What tion deals signed – TFN Media about a costume in honour of and Kbro in Taiwan and SkyLife the brand new shiny Sponge- in South Korea. Bob MMOG? Alternative: Eurosport HD will be a near si- Poker, roulette, blackjack, slot mulcast of the current Eurosport machines? We have dibs on standard definition channel. the Queen of Diamonds. Key HD content includes the But some are saying it’s more Tour de France, WTA Women’s like tennis, cricket and basket- Tennis Tour, IAAF Diamond ball, so there is bound to be a League Athletics, World Touring parade of Serenas, Sachins and Car Championships, 24 Hours LeBrons and around the charity of Le Mans, Rugby French Top tables this year. 14, Eurocup Basketball, and Still a month to sort it all out. World Championships of Alpine We’re counting down... Skiing. Sinbad 01 conTenTASIA summit Faceto Face withAsia’sBuyers&Programmers 5-6 December 2011, Singapore www.contentasiasummit.com Lead Sponsor Opening Cocktail Sponsor Sponsors For sponsorship and programme information, please contact [email protected] 3-16 October 2011 02 Summit HseAd_w_OUTDOOR_logo.indd 1 9/13/11 6:21:31 PM 3-16 October 2011 All heads in space @ Asia’s annual satellite confab Who else said Euro uncertainty clouds satellite industry outlook, Asian leaders say what in Bali... This year’s Asia Pacific Satellite How will the International Tel- cess from home subscriptions, “The high cost of Communications Council annual ecommunications Union (ITU) although growth is the strong- gathering closed on Thursday resolve this one? Like much else est in the region. “Indonesia’s launches today is a (29 September) with uncertainty in the satellite industry, there’s no geographic construct does not barrier to demand.” about Europe’s economic situa- simple answer and whatever the make internet access available Christophe Bauer, tion and its impact on Asia, calls solution does end up being, it’s to all. Only satellite can do that,” Vice President, SpaceX to grow demand for satellite not going to come quickly. Kentjono said. capacity instead of moaning The ongoing strength of sat- Indonesia’s pay-TV subscribers “Our dream is to lower about too much supply, hopes ellite in markets like Indonesia are estimated to reach 2.4 mil- the cost of access to that launch costs would soften was highlighted, particularly lion by 2015. with new competition, and ap- for its ability to deliver broad- Media Partners Asia (MPA) space by making a little plause all round at the return of band across a cable-disabled executive director, Vivek Couto, money on a lot of flights.” Sea Launch to the market. geography. said television viewership would Christophe Bauer, SpaceX Delegates gathered in Bali for Handhi Kentjono, PT MNC continue to grow in Southeast the three-day event also heard SkyVision vice president, also Asia and India. “There is no major “Sea Launch is back strong support for the local con- stressed SkyVision/Indovision’s distruptor,” he said. tent market, which they agreed strengths, saying that “content Another trend was the growth from bankruptcy with five was a key growth driver for the and exclusivity are important of broadband usage, par- missions this year, three satellite business. and local is a must. Distribution ticularly mobile. “We see this missions next year and up It was also clear that, as much is another key. We do not allow exploding in the next four to five as has already been resolved in any third party to take charge of years,” he said, adding: “It will to five in 2013.” orbit, spectrum specialists at the our distribution.” be interesting to see how televi- Kjell Karlsen, President & ITU’s WRC (World Radiocommu- MNC has 125,000 hours of sion companies will work in that General Manager, Sea Launch nication Conference) meeting content in its library. The media ecosystem”. in Geneva in January 2012 have group programmes a bouquet This year’s 50 million direct-to- “In future, MNC’s local pro- a major agenda to get through. of powerful free-TV channels, home satellite subscribers in Asia duction will head for pay- This includes limiting in-orbit inter- including RCTI and MNC TV, in are expected to grow to 107 ference from operators moving addition to nine in-house pay-TV million by 2015 and 158 million by TV before free-TV, reversing their satellites around in space. channels on its own Indovision 2020. Couto said the big driver the current situation.” As global satellite attention platform. was India’s commercial industry. Handhi Kentjono, Vice President from, among others, Malaysian Outlining Indonesia’s market He also said DTH affordability was Director, MNC SkyVision operator Measat, turns to servic- situation, Kentjono said television a huge issue, and that operators ing the African market, the issue was by far the country’s most were emerging with low rates as “Anything that makes a of orbital slots – or rather, the lack powerful medium and that use/ their differentiator. of them – for African nations is growth of social media was stel- DTH customer stick to you, expected to grow increasingly lar. Figures he presented showed Leading markets by DTH subs is a good thing. In India, thorny. that Facebook in Indonesia has in 2015 it’s a little more difficult.” It’s not that no one wants Afri- 38 million users, making it the India 63.8 million Scott Zimmer, Senior can countries to have their own site’s second largest market in China 20.7 million Vice President, Echostar slots, it’s just that, while Africa the world. Indonesia is Twitter’s Korea 4.1 million wasn’t looking up into space, number one market in Asia and Japan 4 million all the spectrum was spoken the third largest worldwide after Malaysia 3.7 million “Even with all the chal- for by others around the world the U.S. and Brazil. Indonesia 2.9 million lenges, we see DTH in Asia who were, says Measat’s senior At the same time, internet Vietnam 1.6 million continue to grow rapidly.” vice president and ITU Radio penetration is a low 12.5%, and Philippines 0.6 million Jarod Lopez, Director of Sales, Regulations Board member, Dr of that 83% is at internet cafes. Source: Media Partners Asia (MPA) Measat Ali Ebadi. Only 16% of internet users ac- http://www.media-part- ITC MARATHA HOTEL, MUMBAI OCTOBER 11, 2011 Summitners-asia.com/IDPS1 Website >> 1 03 contentasia_192_250 copy.pdf 1 9/19/2011 4:16:02 PM C M Y CM MY CY CMY K 3-16 October 2011 04 3-16 October 2011 Singapore MDA revamps funding schemes thetweetlife Programmes slashed from 46 to 5, co-investment ditched Bits & pieces from Singapore’s Media Develop- try at five key stages of growth was on track towards S$8 billion/ our Twitter feed... ment Authority (MDA) has from ideation, production, US$6 billion by 2013.