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ASEAN Detailed Programme (Pdf 780Kb) ENQUIRIES Telephone +44 1202 965068 Email [email protected] Address Kuala Lumpur Convention Centre, Malaysia GEM Center, Ho Chi Minh City, Vietnam Y-nest Co-working Space, Hanoi, Vietnam Foreign Trade University (FTU), Hanoi, Vietnam ASEAN Festival of Learning – ASEAN 2018 Kuala Lumpur Convention Centre, Malaysia 3 May 2018 GEM Center, Ho Chi Minh City, Vietnam 4 May 2018 Y-nest Co-working Space, Hanoi, Vietnam 6 May 2018 Foreign Trade University (FTU), Hanoi, Vietnam 7 May 2018 www.bournemouth.ac.uk/global-fol 8630-04/18 www.bournemouth.ac.uk/global-fol CONTENTS Introduction 3 WELCOME Venues 4 Day 1 5 Day 2 6 Day 3 10 Day 4 14 Speaker profiles 18 Booking and enquiries 24 Introduction The Festival of Learning is our way of celebrating learning and knowledge, and what better way to showcase our Festival season than to be here with our international partners in ASEAN? The FOL-A will focus on some of the more and retail management to discussions pressing issues that are being faced in ASEAN around global talent development. Bringing countries and the UK. Our theme this year together representatives from higher is Global Education 2050: The Future of education, policy and industry, the festival Education in ASEAN and UK, and across four will provide a unique platform to take days, in Kuala Lumpur, Ho Chi Minh City, and education and learning in imaginative new Hanoi, we will explore talent development. directions. We look forward to engaging and The Festival provides a forum for researchers, sharing thoughts with partners and other educators, policymakers, businesses, students, collaborators during the Festival. and the wider community in the ASEAN The Festival of Learning is more than just region to engage in a week-long programme an event—it is how BU works closely with of knowledge exchange and interaction. our valued partners to co-create impact Together with Foreign Trade University and with communities and regions across the the British Council Going Global 2018, we globe. We are confident that you will meet have arranged a fantastic programme of like-minded people, create new ideas, share keynotes, lectures, and panel discussions, common professional ground, inspire others covering topics ranging from augmented and celebrate the joy of learning so that the Photography & filming reality and education, the creative industries, Festival is both stimulating and rewarding. Photographs and video footage will be taken at the Festival of Dr Sonal Minocha Professor John Fletcher Learning - ASEAN for use in promotional material. If you do not want Pro Vice-Chancellor (Global Engagement), Pro Vice-Chancellor (Research and to be featured, please let us know at the registration desk. Bournemouth University Innovation), Bournemouth University 2 3 Thursday 3 May 2018 3 May Thursday Venues Kuala Lumpur, Malaysia: Hanoi, Vietnam: 6-7 May 2018 DAY 1 3 May 2018 The final part of the FOL-A 2018 will take FOL-A 2018 will start in Malaysia at the place in Hanoi at the Y-nest Co-working Kuala Lumpur Convention Centre, British Space and at Foreign Trade University. Council Going Global 2018. The focus of The focus of these two days range from this conference is ‘Global connections, Cybersecurity to Retail Innovation and DAY 1 PROGRAMME local impact’, with a BU student- Talent Development. led panel discussion on augmented Thursday, 3 May 2018, Kuala reality and education. Lumpur Convention Centre – Ho Chi Minh City, Vietnam: British Council Going Global 4 May 2018 9:30am BU student-led panel discussion: The second part of the FOL-A 2018 will Avatars and augmented reality: Student be in Vietnam at the GEM Center, Ho Chi Minh City, a state of the art venue experience of the future? fitted with the latest technology. This event will feature a series of keynotes 10:45am Close and roundtable discussions focused on exploring the technology and creativity in a globalising world. DAY 1 SESSION DESCRIPTION Avatars and augmented reality: Technology now enables the creation Student experience of the future? of virtual reality/augmented reality education platforms using AI (artificial Professor Dame Mary Marsh, Asia Advisory intelligence) and machine learning Board, University of Nottingham, UK (Chair) protocols to facilitate multi-regional Oliver Carpenter, Marketing Student, learning. Locally re-purposed avatars Bournemouth University, UK can be designed to deliver a wide range Ruth Harley, Events Management Student, of content using the most appropriate Bournemouth University, UK model for the context. AI technology Chao-Jin Tey, Student, Centre for Research means that content delivered by Creation in Digital Media, Sunway acknowledged experts can be repurposed University, Malaysia so that when reimagined as a computer- generated avatar it conforms to regional Enrico Tiongson, Student, Ateneo de physical, language/dialect, religious and Manila University, Philippines intellectual expectations. Peter Truckel, Director – VFX Hub, Bournemouth University, UK In this session, undergraduate students discuss how avatars and augmented reality 9:30am could radically change students’ learning experience. They will also present an example of augmented reality technology. 4 5 Friday 4 May 2018 4 May Friday 2018 4 May Friday 12:30pm Roundtable discussion Connection is power – the rise of DAY 2 retail-focused enterprise Mr. Khang Nguyen, National Trade Marketing Manager, Coca-Cola Vietnam Dr Jeffery Bray, Bournemouth University 2:00pm Break 2:10pm Roundtable discussion The golden age for content creators and trends not to be missed Mr. Hoang Nguyen - CEO, SMB (Yeah1 Group) Ms Helen O’Sullivan, Bournemouth University Dr Fiona Cownie, Bournemouth University 3:10pm Break DAY 2 PROGRAMME 3:20pm Roundtable discussion Friday, 4 May 2018, SOL Room, How technology changes the competition landscape GEM Center, Ho Chi Minh City Mr Huy Pham, Regional Senior Manager, Kimberly Clark APAC 9:00am Registration Ms Chi Truong, Facebook APAC Mr Mark Ridolfo, Bournemouth University 9:15am Welcome remarks 4:20pm Panel discussion 9:45am Keynote address Preparing Vietnamese citizens for the globalised world: The competition you never knew (fully) The role of the news media Mr Donald Nguyen Ms Loan Khong, International Content Editor, Forbes Vietnam (Chair) 10:15am Roundtable discussion Dr An Nguyen, Bournemouth University How to make innovation (really) your strategic value Mr Dung Tien Bui, Head of International News, Tuoi Tre Mr Thai Pham, former Marketing Director - New Dr Le Thanh Trieu, Deputy Dean, School of Journalism Business Unit, Vinamilk and Communication, HCMC University of Social Professor Guy Starkey, Bournemouth University Sciences and Humanities 11:45am Lunch 5:30pm Close 6 7 Friday 4 May 2018 4 May Friday 2018 4 May Friday Preparing Vietnamese citizens for DAY 2 SESSION DESCRIPTIONS the globalised world: The role of the news media How to make innovation (really) your The golden age for content creators Dr An Nguyen, Bournemouth University strategic value and trends not to be missed Mr Thai Pham, former Marketing Director - Mr. Hoang Nguyen - CEO, 4:20pm New Business Unit, Vinamilk SMB (Yeah1 Group) Professor Guy Starkey, Ms Helen O’Sullivan, This panel discussion focuses on the Bournemouth University Bournemouth University crucial role of the news media in Dr Fiona Cownie, Bournemouth University equipping local citizens with the necessary 10:15am mindset to effectively participate and 2:00pm succeed in the globalising world. What Innovation is always an “easier said than can the news media do to help citizens done” topic - especially in large-scale New technologies have the power to and policymakers be well prepared for the organisation. Witnessing and being a enhance content marketing and are opportunities and challenges presented part of a miracle 10-year transformation essential to attract a stronger target to them by the globalisation process? to Vinamilk to become top 50 dairy audience. This session will provide an How do journalists, for example, inform companies in the world will be discussed. overview of the latest trends in content and educate Vietnamese citizens of the marketing and the changing environment socio-economic implications of the recent of the media and entertainment landscape. Connection is power – the rise of retreat into nationalism and protectionism retail-focused enterprise of the US? The session features an interaction in Vietnamese between Mr. Khang Nguyen, National Trade How technology changes the audience members, a senior journalist- Marketing Manager, Coca-Cola Vietnam competition landscape turned-academic at Bournemouth Dr Jeffery Bray, Bournemouth University Mr Huy Pham, Regional Senior Manager, Kimberly Clark APAC University, a senior local journalism scholar, and the international editors of 12:30pm Ms Chi Truong, Facebook APAC Mr Mark Ridolfo, Bournemouth University two respected local news publications. Retail is rapidly changing while global markets have undergone an 3:20pm unprecedented transformation. This session will provide an overview of This session will introduce some key current issues in retail with a case concepts on how new technologies have study presentation from the National changed the face of manufacturing, Trade Marketing Manager from and business more broadly over the Coca-Cola Vietnam. last decade. From real time analytics to business connectivity, the speakers will discuss how business has to adapt or be left behind. 8 9 Sunday 6 May 2018 6 May Sunday 2018 6 May Sunday 3:00pm Roundtable discussion
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