ENQUIRIES

Telephone +44 1202 965068

Email globalbu@.ac.uk

Address Kuala Lumpur Convention Centre, Malaysia GEM Center, Ho Chi Minh City, Vietnam Y-nest Co-working Space, Hanoi, Vietnam Foreign Trade University (FTU), Hanoi, Vietnam

ASEAN

Festival of Learning – ASEAN 2018 Kuala Lumpur Convention Centre, Malaysia 3 May 2018 GEM Center, Ho Chi Minh City, Vietnam 4 May 2018 Y-nest Co-working Space, Hanoi, Vietnam 6 May 2018 Foreign Trade University (FTU), Hanoi, Vietnam 7 May 2018 www.bournemouth.ac.uk/global-fol

8630-04/18 www.bournemouth.ac.uk/global-fol CONTENTS Introduction 3 WELCOME Venues 4 Day 1 5 Day 2 6 Day 3 10 Day 4 14 Speaker profiles 18 Booking and enquiries 24

Introduction

The Festival of Learning is our way of celebrating learning and knowledge, and what better way to showcase our Festival season than to be here with our international partners in ASEAN? The FOL-A will focus on some of the more and retail management to discussions pressing issues that are being faced in ASEAN around global talent development. Bringing countries and the UK. Our theme this year together representatives from higher is Global Education 2050: The Future of education, policy and industry, the festival Education in ASEAN and UK, and across four will provide a unique platform to take days, in Kuala Lumpur, Ho Chi Minh City, and education and learning in imaginative new Hanoi, we will explore talent development. directions. We look forward to engaging and The Festival provides a forum for researchers, sharing thoughts with partners and other educators, policymakers, businesses, students, collaborators during the Festival. and the wider community in the ASEAN The Festival of Learning is more than just region to engage in a week-long programme an event—it is how BU works closely with of knowledge exchange and interaction. our valued partners to co-create impact Together with Foreign Trade University and with communities and regions across the the British Council Going Global 2018, we globe. We are confident that you will meet have arranged a fantastic programme of like-minded people, create new ideas, share keynotes, lectures, and panel discussions, common professional ground, inspire others covering topics ranging from augmented and celebrate the joy of learning so that the Photography & filming reality and education, the creative industries, Festival is both stimulating and rewarding.

Photographs and video footage will be taken at the Festival of Dr Sonal Minocha Professor John Fletcher Learning - ASEAN for use in promotional material. If you do not want Pro Vice- (Global Engagement), Pro Vice-Chancellor (Research and to be featured, please let us know at the registration desk. Bournemouth University Innovation), Bournemouth University 2 3 Thursday 3 May 2018 5 DAY 1 Technology now enables the creation the creation enables now Technology virtual reality of reality/augmented AI (artificial using education platforms machine learning and intelligence) multi-regional facilitate to protocols re-purposed avatars Locally learning. a wide range deliver can be designed to appropriate using the most content of AI technology the context. model for by delivered means that content experts can be repurposed acknowledged so that when reimagined as a computer- regional to avatar it conforms generated religious and language/dialect, physical, expectations. intellectual students undergraduate In this session, reality avatars and augmented discuss how learning change students’ radically could will also present an They experience. technology. reality augmented of example BU student-led panel discussion: discussion: panel BU student-led Close Avatars and augmented reality: Student reality: Student and augmented Avatars the future? of experience 9:30am DAY 1 PROGRAMME DAY Kuala 2018, 3 May Thursday, – Centre Lumpur Convention Going Global British Council 9:30am 10:45am 1 SESSION DESCRIPTION DAY reality: and augmented Avatars the future? of Student experience Advisory Asia Marsh, Dame Mary Professor (Chair) UK Nottingham, of University Board, Student, Marketing Carpenter, Oliver UK Bournemouth University, Student, Management Events Ruth Harley, UK Bournemouth University, Research for Centre Student, Tey, Chao-Jin Sunway in Digital Media, Creation Malaysia University, de Ateneo Student, Tiongson, Enrico Philippines Manila University, Hub, VFX – Director Truckel, Peter UK Bournemouth University, Hanoi, Vietnam: 6-7 May 2018 2018 May 6-7 Vietnam: Hanoi, take 2018 will partThe final FOL-A of the Co-working Y-nest in Hanoi at the place University. Trade and at Foreign Space range from days these two of The focus and Innovation Retail to Cybersecurity Development. Talent

4 May 2018 Ho Chi Minh City, Vietnam: Vietnam: Ho Chi Minh City, 3 May 2018 2018 will part the FOL-A of The second Ho Vietnam at the GEM Center, be in the art of venue a state Chi Minh City, This technology. with the latest fitted keynotes a series of will feature event on and roundtable discussions focused in and creativity the technology exploring a globalising world. Kuala Lumpur, Malaysia: Malaysia: Lumpur, Kuala will start 2018 at the in Malaysia FOL-A British Centre, Convention Lumpur Kuala of The focus 2018. Going Global Council connections, ‘Global is this conference with a BU student- local impact’, on augmented led panel discussion and education. reality Venues 4 Friday 4 May 2018 Friday 4 May 2018

12:30pm Roundtable discussion Connection is power – the rise of DAY 2 retail-focused enterprise Mr. Khang Nguyen, National Trade Marketing Manager, Coca-Cola Vietnam Dr Jeffery Bray, Bournemouth University

2:00pm Break 2:10pm Roundtable discussion The golden age for content creators and trends not to be missed Mr. Hoang Nguyen - CEO, SMB (Yeah1 Group) Ms Helen O’Sullivan, Bournemouth University Dr Fiona Cownie, Bournemouth University

3:10pm Break DAY 2 PROGRAMME 3:20pm Roundtable discussion Friday, 4 May 2018, SOL Room, How technology changes the competition landscape GEM Center, Ho Chi Minh City Mr Huy Pham, Regional Senior Manager, Kimberly Clark APAC 9:00am Registration Ms Chi Truong, Facebook APAC Mr Mark Ridolfo, Bournemouth University 9:15am Welcome remarks 4:20pm Panel discussion 9:45am Keynote address Preparing Vietnamese citizens for the globalised world: The competition you never knew (fully) The role of the news media Mr Donald Nguyen Ms Loan Khong, International Content Editor, Forbes Vietnam (Chair) 10:15am Roundtable discussion Dr An Nguyen, Bournemouth University How to make innovation (really) your strategic value Mr Dung Tien Bui, Head of International News, Tuoi Tre Mr Thai Pham, former Marketing Director - New Dr Le Thanh Trieu, Deputy Dean, School of Journalism Business Unit, Vinamilk and Communication, HCMC University of Social Professor Guy Starkey, Bournemouth University Sciences and Humanities

11:45am Lunch 5:30pm Close

6 7 Friday 4 May 2018 Friday 4 May 2018

Preparing Vietnamese citizens for DAY 2 SESSION DESCRIPTIONS the globalised world: The role of the news media How to make innovation (really) your The golden age for content creators Dr An Nguyen, Bournemouth University strategic value and trends not to be missed Mr Thai Pham, former Marketing Director - Mr. Hoang Nguyen - CEO, 4:20pm New Business Unit, Vinamilk SMB (Yeah1 Group) Professor Guy Starkey, Ms Helen O’Sullivan, This panel discussion focuses on the Bournemouth University Bournemouth University crucial role of the news media in Dr Fiona Cownie, Bournemouth University equipping local citizens with the necessary 10:15am mindset to effectively participate and 2:00pm succeed in the globalising world. What Innovation is always an “easier said than can the news media do to help citizens done” topic - especially in large-scale New technologies have the power to and policymakers be well prepared for the organisation. Witnessing and being a enhance content marketing and are opportunities and challenges presented part of a miracle 10-year transformation essential to attract a stronger target to them by the globalisation process? to Vinamilk to become top 50 dairy audience. This session will provide an How do journalists, for example, inform companies in the world will be discussed. overview of the latest trends in content and educate Vietnamese citizens of the marketing and the changing environment socio-economic implications of the recent of the media and entertainment landscape. Connection is power – the rise of retreat into nationalism and protectionism retail-focused enterprise of the US? The session features an interaction in Vietnamese between Mr. Khang Nguyen, National Trade How technology changes the audience members, a senior journalist- Marketing Manager, Coca-Cola Vietnam competition landscape turned-academic at Bournemouth Dr Jeffery Bray, Bournemouth University Mr Huy Pham, Regional Senior Manager, Kimberly Clark APAC University, a senior local journalism scholar, and the international editors of 12:30pm Ms Chi Truong, Facebook APAC Mr Mark Ridolfo, Bournemouth University two respected local news publications. Retail is rapidly changing while global markets have undergone an 3:20pm unprecedented transformation. This session will provide an overview of This session will introduce some key current issues in retail with a case concepts on how new technologies have study presentation from the National changed the face of manufacturing, Trade Marketing Manager from and business more broadly over the Coca-Cola Vietnam. last decade. From real time analytics to business connectivity, the speakers will discuss how business has to adapt or be left behind.

8 9 Sunday 6 May 2018 Sunday 6 May 2018

3:00pm Roundtable discussion The role of the Internet of Things to develop the 4.0 DAY 3 revolution in Vietnam Mr Hieu Do, Co-founder of IoT Alliance Vietnam Mr Tim Nguyen, Country Manager of Booking.com in Vietnam

5:00pm Close

DAY 3 PROGRAMME Sunday, 6 May, Y-nest Co-working Space, Hanoi

9:00am Registration 9:15am Welcome remarks 9:45am Keynote address Overview of the industry, and related higher education Mr Donald Nguyen

10:15am Roundtable discussion Application of AR and VR in PR, communication and advertising Ms Anh Pham , CEO of ADT Creative Vietnam Professor Guy Starkey Dr Fiona Cownie

11:45am Lunch

1:00pm Roundtable discussion Retail innovation in Vietnam and the global market Ms Hanh Nguyen Ms Helen O’Sullivan Mr Mark Ridolfo Mr Nguyen Tran Dr Jeffery Bray

10 11 Sunday 6 May 2018 Sunday 6 May 2018

The role of the Internet of Things to DAY 3 SESSION DESCRIPTIONS develop the 4.0 revolution in Vietnam Mr Hieu Do, Co-founder of IoT Applications of AR and VR in PR, Retail innovation in Vietnam and the Alliance Vietnam communication and advertising global market Mr Tim Nguyen, Country Manager of Ms Anh Pham, CEO of ADT Ms Hanh Nguyen Booking.com in Vietnam Creative Vietnam Mr Mark Ridolfo, Bournemouth University Professor Guy Starkey, Mr Nguyen Tran 3:00pm Bournemouth University Dr Jeffery Bray, Bournemouth University Dr Fiona Cownie, Bournemouth University Industry 4.0 as described by the European 1:00pm Parliament is a model of the ‘smart’ factory 10:15am of the future where computer-driven Consumers’ perceptions, thoughts and systems monitor physical processes, This roundtable discussion will reflect shopping behaviour have changed create a virtual copy of the physical world on the impact of augmented reality (AR) dramatically in the digital age where and make decentralised decisions based and virtual reality (VR) as an innovative everything is connected and information is on self-organisation mechanisms (EU, and creative way of connecting with more available. It is essential that retailers 2016) – being the term internet of things customers and increasing engagement. focus on building sustainable international (IoT) one of the elements of Industry Furthermore, this session will delve into models to keep up with consumer demand 4.0 - the idea and technology to track the profound impact of the application of and continue to innovate to better serve physical objects or phenomena, using AR/VR on Vietnamese brands, addressing their needs. This session will further tracking electronics to turn them into the following questions: How will it discuss the experience of developing a data. Considering that technologies have impact digital marketing and advertising fashion retail chain in Vietnam. been invented to make the world a better in the times to come? How can brands place, this session will raise awareness best adopt these tools and make AR/ VR on the use of IoT in all sectors to improve opportunities real? the country’s competitiveness and sustainable development.

12 13 Monday 7 May 2018 Monday 7 May 2018

10:30am Parallel session Presentations DAY 4 Professor Lee-Ann Fenge, Bournemouth University; Mr Minh H Nguyen, MBA, Foreign Trade University; Dr Christopher Richardson, Bournemouth University; Dr Fiona Cownie, Bournemouth University

12:30pm Networking lunch and close of morning session 1:30pm Signing ceremony 2:45pm Session on retail innovation in Vietnam and DAY 4 PROGRAMME the global market. Presentations: Dr Jeffrey Bray, Bournemouth University Monday, 7 May 2018, Foreign Trade Mr Duy Nguyen, Co-founder of ADT Creative Vietnam University (FTU), Hanoi Mr Phong Le, General Store Manager - Mega Market Thang Long, Former Metro Mega Market 9:00am Registration | Foreign Trade University Mr Minh H Nguyen, MBA, Foreign Trade University 9:10am Welcome remarks 5:15pm Closing Foreign Trade University 7:30pm Alumni reception 9:20am Welcome remarks Bournemouth University

9:30am Keynote address Ms Huong Tran, Institute of Chartered Accountants in England and Wales

10:15am Refreshments and cultural performance

10:30am Panel discussion Future talent development in Vietnam and UK Chair: Dr Alastair Morrison, Bournemouth University Panelists: Mark Ridolfo, Bournemouth University Ms Hang Tran, HR Manager B Braun Dr An Nguyen, Bournemouth University

14 15 Monday 7 May 2018 Monday 7 May 2018

We are witnessing a global cyber Retain innovation: Current DAY 4 SESSION DESCRIPTIONS security skills shortage: Can higher technological challenges and education meet this shortfall? opportunities Panel discussion sector, police and health and social care Dr Christopher Richardson, Dr Jeffery Bray, Bournemouth University organisations who are attempting to Future talent development in Vietnam Bournemouth University and UK protect those most at risk of financial scams. Discussion of improving financial 2:45pm Chair: Dr Alastair Morrison, literacy through ‘gamification’ and 11:30am Bournemouth University learning tools will be offered, alongside The retail sector is, and has always been, Panelists: consideration of the role of education in Research suggests the cyber security highly dynamic. In most markets the retail Mark Ridolfo, Bournemouth University responding to the challenges produced skills shortage is getting worse every sector is extremely competitive, and only Ms Hang Tran, HR Manager B Braun by a global ageing population as we year. Where can training and education those companies that are most efficient Dr An Nguyen, Bournemouth University move towards 2050. organisations mitigate this growing risk and best serve the demands of their to global security when employer demand customers will thrive. Innovation in the 10:30am exceeded candidate interest by more than sector has been driven by technological From global graduate to global three times? This cyber security skills advances, from simple stock management, This discussion will focus on education manager shortage impacts organisations of all sizes, through to sophisticated omni-channel and employability, considering in Mark Ridolfo, Bournemouth University industries, and geographies. This means customer experiences. This presentation particular the attributes that young people Enterprise Boards should consider the will discuss the key technologies that have in the UK and Vietnam need to succeed 11:00am implications of the skills shortage in every underpinned evolution in the sector, and, in their chosen field in their respective decision they make when their digital through the use of case-study examples countries. What role do universities play In the era of the ‘Fourth Industrial business depends on its security. We shall from the UK, explore future innovations in educating future talent in the UK and Revolution’, businesses demand of consider online organisation training being developed through the emerging Vietnam, and how is the balance best graduates an ever more complex array of and education over traditional campus- capabilities of machine learning and struck between knowledge-based learning professional and managerial skills. What based higher education from a range of artifcial intelligence. and practice? This panel will address can Business Schools do, therefore, to perspectives to address these issues. these questions. meet the needs of employers and equip students to achieve career success? Co-creation and its potential in This presentation will review the latest Vietnam Responding to global threats from literature on the needs of employers and Dr Fiona Cownie, Bournemouth University scams and cybercrime suggest ways in which Business Schools Professor Lee-Ann Fenge, can meet such demands. Bournemouth University 12:00pm

10:30pm Co-creation is a key outcome of relationship marketing strategies. Globalisation, advances in the internet, Organisations want to work with their digital communication, and growing consumers in order to add value. This integration of financial systems means presentation explores co-creation, that criminals now have a global audience examines co-creation in practice within for Mass Marketing Fraud and financial industry and educational contexts. It scams. This presentation explores the considers the applicability of co-creation research currently being undertaken by within Vietnam. Bournemouth University into financial scams which target specific vulnerable groups, in particular older people. It will consider current risk factors, and the response of agencies such as the banking

16 17 Speaker profiles Speaker profiles

undergraduate and postgraduate level at Bournemouth University, supervised several PhD students and held a number of management roles. Jeffery’s research and scholarship is interdisciplinary and focuses on applications of consumer theory to a variety of contexts. He has consulted widely with retailers, most prominently through his fellowship role with premium, UK based, grocery chain Waitrose SPEAKER on innovation strategies. Current scholarly research examines consumer decision making PROFILES with respect to food choice, and the health impact that might be achieved through influencing these choices. This work is currently supported by EU project FoodSMART (grant 643999) and British Council project Veg+ (grant 332207684). Dr Fiona Cownie Dr Fiona Cownie’s research interests lie within the areas of student experience and a relational approach to higher education. An experienced manager and teacher, Fiona has led the student experience across the faculty, and has provided leadership within roles including Associate Dean - Media Production, Head of Quality, Head of Programmes. Fiona seeks to live the values of the university by inspiring her students through pedagogic experiences which prioritise collaboration, support, conceptual thinking and enjoyability. Her teaching is at final year undergraduate and master’s level in the areas of Relationship Marketing and Word-of-mouth Communication. Student feedback is consistently very positive, with students valuing Fiona’s enthusiasm, engagement, conceptual focus and support. Fiona’s research examines relational concepts of commitment and gratitude and she seeks to engage in pedagogic practice which draws on Dr Milena Bobeva these ideas to the benefit of students’ learning experience. Her doctoral supervision again Dr Milena Bobeva is a key advocate of education innovation through staff-student often examines issues within the context of higher education. collaboration and Technology Enhanced Learning. She is a Chartered Manager and a Fellow Working with our educational partners within SE Asia (Thailand, Indonesia and Vietnam), of the Chartered Management Institute in the UK, and a Senior Fellow of the UK Higher Fiona has established student exchanges and worked with colleagues overseas to organize Education Academy. Over the past 10 years, Milena has taken a number of programme research partnerships and conferences. She is an active participant within BU’s Global management and External Examiner positions for Business and Management programmes. Festivals of Learning, and is a member of the University’s ASEAN Global Regional Group. Since 2014, in her role as the Director for the BU MBA, she has introduced a number of changes that have revitalized this prestigious programme. Milena’s latest contribution Professor Lee-Ann Fenge to the innovation and enhancement of the education provisions at Bournemouth Lee-Ann is Professor of Social Care in the Faculty of Health & Social Sciences. She is a University is through her roles as an Associate Dean (Global Engagement) in the Faculty of Registered Social Worker and has always been committed to advancing the professional Management and an Academic Lead for the university student-facing Global Engagement evidence base of social care practitioners. Her research has focused on participatory and activities. Milena is a member of BU Senate. Applied research features prominently in arts based methods to engage with seldom heard voices, and she is passionate about Milena’s professional practice. Her work is multi-disciplinary, focused on experiential working in partnership with those who use health and social care services to create new project-based learning, developing student employability through co-creation and co- knowledge to inform practice. production with staff, reverse mentoring as a strategy for cross-generational learning and learning gains. The outcomes have been reported through a variety of channels, including Her research includes participatory arts-based projects with older LGBT citizens, young academic journal articles, contribution to a book on #EdTechRations, and numerous people with disabilities, and homeless people. Most recently she has been working on a conference publications and workshops. number of funded projects exploring the impact of financial scams on vulnerable groups. This includes working on the development of a learning tool for community health Dr Jeffery Bray professionals to widen understanding of the risks posed by financial scams and how best Dr Jeffery Bray graduated from Bournemouth University in 2001 with a BA (Hons) in Retail to support vulnerable victims. She is also working on a project exploring mail scams Management, and from Stirling University in 2004 with an MBA. After a career in a variety with the Royal Mail, and has recently gained HEIF funding to use gamification to support of operational retail project management roles he joined Bournemouth University as learning tool development for both practitioners and older people about financial scams. an academic in 2004 and graduated with a PhD in Consumer Behaviour in 2011. Jeffery has taught a variety of modules related to consumer marketing and behaviour at both

18 19 Speaker profiles 21 Helen O’Sullivan is a Chartered Marketer who has worked in higher education for the past in higher education for has worked who is a Chartered Marketer Helen O’Sullivan and Lecturer Marketing Practice, Education & Professional Helen is the Head of years. 15 Management. of in the Faculty the DepartmentAsia for Marketing, of SE for Lead Academic and management roles within education in marketing Helen worked academia, to Prior Australia. and in the UK radio, commercial consumer branding and of education marketisation, are in the fields Her research interests Higher of Marketing Marketing’s of Academy the for Helen is the co-chair behaviour. Higher for Marketing the Journal of of Editor and Guest group, interest Education special Helen is universities. UK in post-1992 brand success on PhD focuses Helen’s Education. from giving people to and is committed and marketing, about both education passionate deserve. education they to the access all backgrounds Dr Christopher Richardson Bournemouth joined M.Inst.ISP BEng EngD CEng QTS John Richardson Dr Christopher Civil and the Military in years 25 for working 2011 after (BU) in February University Industries. Telecommunication who heads the Bournemouth Architect Assurance Dr Richardson is an Information and Security in Cyber Unit (BUCSU) and is a Senior Lecturer Security Cyber University’s In 1980, and Informatics. Department Computing of in the SciTech Assurance Information Engineer and Electronics Communications as a RAF and left Air Force he joined the Royal and global Fibre Optic working on Satellite a Chartered in 1991 Engineer Becoming Officer. a qualified He became interconnections. and their service Systems Telecommunication from Doctorate his Engineering in 2003 and as a Civil Servant he received (QTS) teacher Southampton. of the University expert with a wide- Security Cyber UK Dr Richardson is an established entrepreneurial Working with the United profile. (KE) academic Exchange and Knowledge ranging Research he agencies and the local communities Enforcement Law Government, the UK Nations, capitalising on the ever- partnerships, manages a portfolio BUCSU research and industry of CSIAR contracts. with his innovative particularly marketplace, security increasing cyber programmes collaborative KE and exploited Degrees BU Security new He has created Regional Police, Dorset Councils, Dorset Growth, LEP, BU faculties, across all four Dr Communities. and the Intelligence MOD BEIS, DCMS, DSTL, NCA, Enforcement, Law campaign and lately CyberSAFE PCC with Dorset’s working been Richardson has recently Alliance. with the Dorset Cyber Helen O’Sullivan is a frequent peer reviewer of manuscripts and proposals for major journals, publishers and publishers major journals, for and proposals manuscripts of reviewer peer is a frequent bodies. funding as provided as well policy, draft output and journalism examined An has Outside academia, organisations and government industry many for training consultancy, research and Science of Federation World his expertise are the users of non-academic recent Among his Radio Vietnamese, BBC Government), (US Governors of Broadcasting Board Journalists, Department Information of Danang City and Daily, Tre Tuoi Vietnam, of Voice Asia, Free and Communication.

Dr An Nguyen English & Journalism, Journalism in the School of of Professor Associate is An Nguyen areas: digital journalism, in a number of He has published extensively Communication. engagement with public journalism, citizen and citizenship, consumption news and and news and statistics in the media, data of the use/misuse journalism, science global developments. An has taught in five scholar, Australian-educated Vietnamese journalist and former A of he headed journalism at University BU, to Prior Australian universities. British and and where he co-founded Stirling, of at University he lectured Sussex, Before Sussex. in Media Management. Vietnam-based MSc successful its directed Association Journalism Education (UK journals: three Board of on the Editorial An serves and Applied Journalism and Media Studies (Intellect), Journal of Education), Journalism of He Association). Asian Media Studies Media Studies (Southeast Asian Southeast Journal of Dr Alastair Morrison Manager at Development Partnerships International Alastair Morrison has been Dr at the British years nine for he worked that, to Prior 2012. since Bournemouth University and research the Silk with partner preserve to collaborating institutions worldwide Library, Chinese in contemporary interests and has research years four in China for He lived Road. culture and literature. Dr Sonal Minocha has over 15 years of senior management experience across the public the public across experience senior management of years 15 over Dr Sonal Minocha has the from Sonal started as a business graduate her career in global HE. sectors and private which started career at University an academic into moving Delhi before of University of sectors and private in both public worked then Sonal has Since UK. Northumbria, of Dean at Executive of she held the position years, In recent Higher Education globally. joining Bournemouth University Business School before Bedfordshire of the University (Global Engagement) Vice-Chancellor appointment as Pro Her 2014. in the summer of and the internationalisation institutional approach towards brought with it a re-energised of, and complimentary is anchored to, a Global BU that vision for a long-term creation of at that Sonal has led work areas of the key Amongst vision. strategic wider the university’s with internationalisation employability of has included the fusing Bournemouth University lie in interests Her main academic Programme. Talent Global through the pioneering education and management employability, graduate global higher education, exploring organisational learning. and creativity strategic practice, Dr Sonal Minocha Ryan Miles Miles Ryan since University Asia at Bournemouth East South for Manager Regional the has been Ryan has built substantial He Vietnam. and Thailand Indonesia, for responsibility with 2012, the archipelago throughout extensively travelled Indonesia and has links within in International his Master’s that he studied to Prior higher education. UK promoting Systems Water awarded the Hamworthy and was University at Bournemouth Marketing his work of in recognition cultural adaptability displaying the best the student for Prize students. with international

Speaker profiles 20 Speaker profiles 23

Professor Guy Starkey is a former radio practitioner whose PhD focused on balance and on balance radio practitioner whose PhD focused is a former Starkey Guy Professor and current affairs on its flagship news coverage general election 1997 bias in the BBC’s Macmillan 2004; (Palgrave in Context His publications include Radio . Today programme, and Regulation and Bias in Journalism: Representation, Balance edition 2013), second with Journalism which he co-authored Radio Macmillan 2007), (Palgrave Democracy Macmillan Going Global (Palgrave Radio, (Sage 2009) and Local Crisell Andrew Professor Dean (Global Engagement) in the Associate is currently Guy edition 2015). 2011; paperback at Bournemouth University. Media & Communication of Faculty Professor Guy Starkey Guy Professor Mark Ridolfo Mark the in and Organisations Strategy Leadership, in Academic Principal is a Ridolfo Mark delivers Mark Studies. (Hons) Business BA for Leader and the Programme Business School, as in developing as well and management, communication in cross-cultural courses has been Mark innovator, student-oriented passionate, A competencies. management in and worked lived previously having 1992, since University at Bournemouth lecturing Italy. and France, innovation student experience, enhancing the lie in the areas of interests academic Mark’s He has delivered capability. and cross-cultural effectiveness professional in assessment, from and, and negotiation, online communication, report-writing, in presentations, courses the prestigious China- and curriculum advisor to visiting lecturer he was a 2007, to 1997 China. Shanghai, Business School (CEIBS) in Europe International and enhancement assurance in quality involved very has been Mark years, the Over who Leader, Programme experienced He is also a highly activities with the University. School’s the Business of is at the forefront Mark programmes. has managed multiple one been 2013, since and has, strategies and internationalisation education enhancement currently is Mark the Business School. for Leads (AOL) Learning of Assurance AACSB two of Plymouth. of at the University in Education Doctorate a Professional studying for

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